ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag

 
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ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
ADESSO
MEDIA DATA 2021
   Valid from 1. January 2021
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
SPOTLIGHT VERLAG

Spotlight Verlag is Europe's number one publisher of language magazines. As
a 100% subsidiary of the ZEIT publishing group, we offer high quality language
learning products under the label ZEIT SPRACHEN with our brands Spotlight,
Business Spotlight, Écoute, Adesso, Ecos and Deutsch perfekt.
Every month, 1.4 million people place their trust in our print and digital
products. Whether reading or listening comprehension, grammar, vocabulary
or pronunciation - our products make language learning a pleasure. The
useful and instructive content means that our readers spend around eight
hours on every issue of our magazine. For this reason, our publications are an
ideal environment for you to place your message effectively.
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
ADESSO
Learning Italian with a pinch of Dolce Vita!

Adesso presents useful grammar, vocabulary and
idiomatic language that allows our readers to
become more fluent in Italian. Comprehensive
reports on interesting destinations around the
Italian-speaking world as well as articles on current
political and social trends make for a rounded
learning experience.

In this way, not only the language but also the
countries, people and cultures of the Italian-
speaking world are presented in an up-to-date
context.                                                Print Run          34.124

                                                        Sold Circulation   19.910
                                                                                    Source: Publisher information
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
PRODUCT PORTFOLIO
Language Magazine                                     Teacher’s Supplement

The high-quality language magazine offers a            In order to enrich Italian lessons with
comprehensive insight into the countries, people      individual tasks, the teacher's supplement
and cultures of the Italian-speaking world with       offers a wide range of exercises to
exciting, up-to-date reports. In addition, there is   accompany the articles in the magazine
an extensive language learning section with           as well as incentives for effective learning.
grammar and vocabulary exercises at the levels
of easy (A2), medium (B1 - B2) and difficult (C1).

                                                      Audio Trainer
Exercise Booklet

                                                      The audio trainer offers 60 minutes of
As a perfect complement to the magazine, the
                                                      exclusive listening material. Texts
16-page exercise booklet offers additional
                                                      recorded by native speakers, in
language exercises covering grammar,
                                                      conjunction with the accompanying
vocabulary and everyday Italian.
                                                      booklet, provide full listening
                                                      comprehension. The audio trainer is ideal
                                                      for improving pronunciation, listening
                                                      comprehension and vocabulary.
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
OVERVIEW OF ISSUES
Issue             Topic                                                  Date of Publication   Advertising Deadline   Copy Deadline

01/2021           Small but great Italian Cities                                 16.12.2020             18.11.2020       20.11.2020

02/2021           700 years of Dante - on the Traces of the Poet                 27.01.2021             09.12.2020       11.12.2020

03/2021           Rom in 48 Hours                                                24.02.2021             27.01.2021       29.01.2021

Special Issue 1   Italian Food that makes you happy                              19.03.2021             17.02.2021       19.02.2021

04/2021           The pure sea! The tuscan Islands                               31.03.2021             03.03.2021       05.03.2021

05/2021           Lido di Venezia                                                28.04.2021             24.03.2021       26.03.2021

06/2021           Abruzzo – wild and surprising!                                 26.05.2021             28.04.2021       30.04.2021

07/2021           Sizilien: Taormina the immortal fascination                    30.06.2021             02.06.2021       04.06.2021

08/2021           Sardegna: Discover the Gulf of Orosei on foot                  28.07.2021             30.06.2021       02.07.2021

09/2021           Genova 2.0: Introducing the new City!                          25.08.2021             28.07.2021       30.07.2021

10/2021           Lago di Como                                                   22.09.2021             25.08.2021       27.08.2021

Special Issue 2   Art-Special                                                    15.10.2021             15.09.2021       17.09.2021

11/2021           The most mysterious Places and Works of Art in Italy           27.10.2021             29.09.2021       01.10.2021

12/2021           The best Italian Wines for Christmas                           24.11.2021             27.10.2021       29.10.2021
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
TARGET GROUP
Adesso’s readers are mature, well-educated and enjoy learning
languages. They are also interested in the countries, people and
cultures of the countries where this language is spoken.

Our readers like to be well informed in order to better understand
the political and social background to events happening around the
world.

           Gender                                         Age

                                       to 29

                                    30 to 54

                                    55 to 72

    Male                   Female   from 73

 Source: Market Research                       0   12,5   25    37,5   50
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
TARGET GROUP

      Traveller                               Language Students

      Lovers of Italy who like to travel      Many readers use our products to
      around the country and want to          read up on language and culture and
      communicate there understood use        prepare for professional life or stays
      Adesso as preparation and support.      abroad.

      Culture Enthusiasts                     Language Teachers
                                              Italian teachers use our products to
      With our products, those interested
                                              provide varied lessons. They can
      in culture can gain exciting insights
                                              adapt the content to suit the
      into their favourite country Italy.
                                              different learners and levels.
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
PRINT: AD FORMATS

           4c 10,000.- €                                        4c 5,430.- €                         4c 2,900.- €          4c 2,900.- €       4c 2,000.- €

                2/1 Page                                           1/1 Page                             1/2 Page             1/2 Page            1/3 Page
               420 x 280 mm                                       210 x 280 mm                         210 x 140 mm         105 x 280 mm        210 x 93 mm

      4c 2,000.- €                               4c 1,600.- €                               4c 1,600.- €              4c 1,600.- €         4c 1,200.- €

          1/3 Page                                   1/4 Page                                   1/4 Page                1/4 Page             1/6 Page
         70 x 280 mm                                210 x 70 mm                                 53 x 280 mm            105 x 140 mm         193 x 66 mm

For trim sizes, the following applies: 5 mm trim allowance on all sides. All prices plus VAT.
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
PRINT: ADVERTORIAL
Your advertising message in an editorial environment

Present your individual advertising message in a high-
quality advertorial, which is created according to your
ideas.

The look and feel of the editorial will enhance your
advertising impact and be perfectly integrated into the
magazine.

Format                                               Price

2/1 Seite, 420 x 280 mm                        10,000 €

1/1 Seite 210 x 280 mm                           5,430 €
                                                                A sample advertorial.
                                       Plus production costs.
ADESSO MEDIA DATA 2021 - Valid from 1. January 2021 - Spotlight Verlag
PRINT: SUPPLEMENT
Your individual story on 8 pages

Tell your story in a variety of formats and narrative
options and convince your readers with emotional
imagery.

As an integral part of the magazine, the content is
created individually and exclusively in close cooperation
with you.

Scope                                            Price

8 Pages                                       14,900 €

Other formats on request. Coverage extension across
several magazines of Spotlight Verlag possible.             A sample supplement.
PRINT: CLASSIFIED ADS
                                                                                       MARKTPLATZ – PIAZZA AFFARI
 SPRACHKURSE UND SPRACHFERIEN

                                                                                                                                                                       Small budget - big effect!

                                                                                                                ONLINE ITALIENISCHUNTERRICHT
                                                                                                                Zertifizierte, erfahrene Italienischlehrerin aus Rom   Even with a smaller budget we get the best out of
                                                                                                                                                                       your advertising message.
                                                                                                                                         Informieren Sie sich unter:
 FERIENHÄUSER, -WOHNUNGEN                                                                                                                   www.learning-point.ch
                                                                                                                                giorgia.platania@learning-point.ch
              TOSKANA-MEERBLICK                                                                                                                  0041 78 706 96 06

  Naturstein-Ferienhaus – „privatissimo“ – mit/ohne Pool
      freie Strände an Pinienwald mit viiiel Abstand…                           Mola di Bari – Apulien                          Italienisch Sprachschule
                                                                                Abseits vom Massen-Tourismus
        www.toskana-urlaub.com                            08662/9913            Italienisch lernen und erleben
                                                                                Tel: 0049 8161 78 95 28                         TREVISO
                                                                                                                                                                       Whether language courses – products or travel – we
          .-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.-.   oder 0039 34 94 62 65 41
             FeWos unter www.toscana-mare.de                                    http://www.sprachferien-italien.de              www.italiaservice.com

 Castellabate - Cilento Nationalpark                                                                    Sizilien – Meer und Kultur

                                                                                                                                                                       offer the right advertising environment for every
 Ausgesucht schöne Ferienwohnungen,
                                                                                  Italienisch-Sprachkurs und klassische Kochschule mit einer erfahrenen
 Häuser und Hotels am Meer.
                                                                                    Muttersprachlehrerin. Unterkunft und Verpflegung in der familiären
 Persönlicher Service vor Ort
                                                                                    Atmosphäre der Lehrerin, in einem kleinen Dorf direkt an der Küste.
        www.azzurro-reisen.de
        0049 234 686354                                                             Tel: 0039-32 76 99 52 24                    e-mail: rb.sicilia@hotmail.com
                                                                                                                                                                       industry.
   Haus im                            Komfort inbegriffen:
                                   zwischen Meer und Bergen:

  Naturpark
                                 weite Sicht, Kultur- & Weinland,
                                                                                                                                                                                         Basic Price s/w    Basic Price 4c
                                                                                                                                                                       Format
                                  Garten, 1-8 Gäste, tierhaarfrei                ITALIENISCH LERNEN, SIZILIEN GENIESSEN!
                                       www.die-marken.de                         MILAZZO (Sizilien) +39 090 9283214

                                                                                                                                                                                         4,50 € per mm     5,70 € per mm
                                                                                 info@laboling.com – www.laboling.com

                                      Ausgabe               Anzeigenschluss     Studitalia                  Sardinien
  Nächste                                                                                            Italienisch lernen         Sprachberufe, Online-Training,
                                      09/2020               24.06.2020
  Anzeigentermine:                                                                                Sprachferien in Olbia         Sprachkurse, Prüfungszentrum
                                      10/2020               15.07.2020

                                                                                                                                                                       45 x 20 mm                   90 €                 114 €
                                      11/2020               12.08.2020                             www.studitalia.com           Tel.06221 912035,sprachen@fuu.de
                                                                                (0039) 333 2133760 infotiscali@studitalia.com      www.fuu-languages.com

                                                                                IMMOBILIEN
  Kontakt für Anzeigenkunden

  +49-89/85681-131/-135                                                         Saniertes Dorfhaus in den Marken
  Spotlight Verlag GmbH – Ihr Ansprechpartner für
  Beratung und Verkauf anzeige@spotlight-verlag.de
                                                                                     Kleines Dorfhaus in mittelalterlichem Borgo, bei Fano,
                                                                                           von deutschen Eigentümern zu verkaufen
                                                                                Lebendige Kommune • 10 km zum Strand • möbliert • sofort bezugsfertig
                                                                                                                                                                       45 x 50 mm                  225 €                 285 €
  www.spotlight-verlag.de/mediadaten
                                                                                E-mail: Dorfhaus@ferienhaus-coach.de                             Kaufpreis 55 000 €

                                                                                                                                                                       91,5 x 30 mm                270 €                 342 €
                                                                                                                                                                                                               All prices plus VAT:

                                                                                                              A sample classified ad.
ONLINE: ADVERTISING OPPORTUNITIES
Be effective online!

Reach the Adesso readership online and use one of
our digital advertising options for your offer.

The brand website and the newsletter contain
constantly changing articles, columns and blogs for
effective Italian learning.

Advertising Media                       Format                   Price

Newsletter-Banner                    600-200 Pixel                 380 €

                             Image: 240 x 200 Pixel
Newsletter-Integration                                             290 €
                         Text: 300 - 500 Characters

                                         All prices per 30 days, plus VAT.   Sample online ads.
360 DEGREE MARKETING
You are not just looking to place an ad, but want to
present present your advertising message
individually?

We develop a 360-degree marketing in our products,
individually tailored to your ideas and get the best out
of your offer.

Feel free to contact us with your wishes and ideas and
we will develop a suitable advertising strategy together.

                                                            Sample ads.
YOUR CONTACT
Jessica Sonnenberg                            Eva-Maria Markus
Head of Marketing                             Sales Manager Ads
+49 40 3280 - 1778                            +49 89 85681 - 131
j.sonnenberg@spotlight-verlag.de              e.markus@spotlight-verlag.de

Spotlight Verlag is a subsidiary company      Terms and Conditions                                     Deadline for Advertisements / Right of Withdrawal
the Zeitverlag Gerd Bucerius GmbH & Co. KG.   The publisher's terms and conditions of business         Advertising deadline is 4 weeks before publication date.
Kistlerhofstr. 172                            shall apply to the processing of advertising orders of
81379 Munich                                  any kind.
Germany
                                              Terms of Payment                                         Copy Deadline
sales@spotlight-verlag.de                     Within 30 days net after receipt of invoice by bank      18 working days before publication
                                              transfer, direct debit, for advance payment up to the
www.spotlight-verlag.de                       first day of sale 2% discount.

Bank Details                                  Value Added Tax                                          Colour Profiles
Commerzbank AG, Dusseldorf                    The statutory value added tax applies.                   Cover and Contents: ICC profile ISOcoated_v2_eci (Fora 39L)
IBAN: DE46 3008 0000 0212 8652 00
BIC: DRES DE FF 300
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