ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green

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ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
ADVANCE
                        PROGRAM
                        BROWSE + DO BUSINESS

                            LEARN + LET LOOSE

                              CONNECT + GROW
               January 14–16, 2020 | Minneapolis Convention Center
                        www.NorthernGreen.org | info@NorthernGreen.org | 651.633.4987

                        GENEROUSLY
                        SUPPORTED BY:
                                        WHOLESALE NURSERY & HARDSCAPES
                                             Your Trusted Partner

www.NorthernGreen.org                                                       Northern Green 2020 Advance Program |   1
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
WHOLESALE NURSERY & HARDSCAPES
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
Table of Contents
Advertiser Index........................................4
Schedule Overview...................................4
                                                                           SCHEDULE OVERVIEW
Association Meetings...............................4                  TUESDAY, JANUARY 14                                        THURSDAY, JANUARY 16
Trade Show Hours.....................................4
                                                                      7:30 a.m. – 4:00 p.m.                                      7:00 a.m. – 8:30 a.m.
Master Classes (Tuesday)........................6                     Pesticide Recertification (Categories                      Free coffee in Lobby C
Green Industry Awards Celebration.........7                           A,E,F, and P available)                                    (while supplies last)
Wednesday-At-A-Glance..........................8                      7:30 a.m. – 4:30 p.m.                                      7:00 a.m. – 8:00 a.m.
Opening Keynote.......................................9               PLT Relicensure – Landscape Lighting                       MNLA Annual Meeting
CEO Track & CEO Lounge.........................9                      8:30 a.m. – 4:00 p.m.                                      7:00 a.m. – 8:00 a.m.
Wednesday Sessions.........................10-15                      Up Your Retail Game (by                                    Early Bird Session
How to Register.......................................10              Getting Down to Business)                                  8:00 a.m. – 8:50 a.m.
Morning Coffee.......................................11               8:30 a.m. – 4:00 p.m.                                      Concurrent Sessions
Free Gift for First-Timers........................12                  Keys to Succe$$ in the                                     9:00 a.m. – 4:00 p.m.
Thursday-At-A-Glance............................16                    Hardscaping Business                                       Trade Show Open
Interactive Track.....................................18              9:00 a.m. – 4:00 p.m.                                      9:05 a.m. – 10:05 a.m.
Closing Keynote......................................18               Designing Plant Communities Workshop                       Concurrent Sessions
App...........................................................19      9:00 a.m. – 4:00 p.m.                                      9:10 a.m. – 3:00 p.m.
Thursday Sessions........................... 19-24                    A Plant Out of Place                                       Campfire, Sandbox, Climber’s Corner,
Hotels......................................................20        4:00 p.m. – 6:30 p.m.                                      Tech Lab, and Theater Sessions
Let Loose in Minneapolis.......................22                     Trade Show Preview Party                                   10:45 a.m. – 11:45 a.m.
Continuing Education Units (CEUs).......24                            6:00 p.m. – 8:30 p.m.                                      MPSTMA Annual Meeting
Handout Information..............................24                   Green Industry Awards Celebration                          12:00 p.m. – 1:00 p.m.
Exhibitors........................................... 26-27                                                                      MAC Luncheon
Vendor Directory.....................................27               WEDNESDAY, JANUARY 15                                      12:30 p.m. – 1:30 p.m.
Campfires................................................28           7:00 a.m. – 8:30 a.m.                                      MGCSA Annual Meeting
Climber’s Corner.....................................28               Free coffee in Lobby C                                     2:00 p.m. – 3:00 p.m.
                                                                      (while supplies last)                                      MNRC Annual Meeting
Escape Room Challenge.........................28
Innovation & Inspiration Theater............28                        7:30 a.m. – 8:20 a.m.                                      2:30 p.m. – 3:20 p.m.
                                                                      Early Bird Session                                         Concurrent Sessions
The Sandbox...........................................28
Tech Lab..................................................28          8:30 a.m. – 9:45 a.m.                                      3:20 p.m. – 4:00 p.m.
                                                                      Opening Keynote – All attendees                            Closing Keynote
Career Central.........................................29             and exhibitors welcome!
Free Lunch...............................................29                                                                      All attendees and exhibitors welcome!
                                                                      10:00 a.m. – 5:00 p.m.
Northern Gardener Bookstore................29                         Trade Show Open
Preview Party..........................................29
                                                                      10:00 a.m. – 11:00 a.m.
Silent Auction..........................................29            Concurrent Sessions
Trivia Trail................................................29
Registration Options and Form........ 30-31
                                                                      10:05 a.m. – 5:00 p.m.
                                                                      Campfire, Sandbox, Climber’s Corner,
                                                                                                                                 Trade Show Hours
                                                                      Tech Lab, and Theater Sessions
                                                                                                                                 Visit hundreds of exhibitors in
Advertiser Index                                                      2:00 p.m. – 4:10 p.m.
                                                                      Concurrent Sessions
                                                                                                                                 a 198,000 square foot exhibit
                                                                                                                                 hall at Northern Green.
Albert J. Lauer, Inc....................................7
Anderson Nurseries, Inc...........................7                                                                              TUESDAY, JANUARY 14
Bachman’s Wholesale Nursery &
                                                                      ASSOCIATION MEETINGS                                       Preview Party, 4:00 – 6:30 p.m.
    Hardscapes.........................................3              THURSDAY, JANUARY 16, 2020                                 WEDNESDAY, JANUARY 15
Borgert.....................................................25        • 7:00am – MNLA Annual Meeting.                            10:00 a.m. – 5:00 p.m.
                                                                        Room 101FG.
Central Landscape Supply.....................21
                                                                      • 10:45am – MPSTMA Annual Meeting.                         THURSDAY, JANUARY 16
COWSMO, INC. .......................................15                  Room 101FG.                                              9:00 a.m. – 4:00 p.m.
Ditch Witch..............................................27           • Noon – MAC Luncheon. Lounge A.
Gertens Wholesale & Professional Turf                                 • 12:30pm – MGCSA Annual Meeting.
    Supply............. 13, Outside Back Cover                          Room 101FG.
Hoffman & McNamara Nursery and                                        • 2:00pm – MNRC Annual Meeting.
    Landscape.........................................14                Room 207.                                                  Northern Green is presented by the
Plaisted Companies, Inc...........................2                                                                                 Minnesota Nursery & Landscape
Ramy Turf Products................................11               Disclaimer: Although every reasonable effort is made to       Association (MNLA) and the Minnesota
                                                                   provide the speakers, topics, and sessions listed, some
Rock Hard Landscape Supply..................5                      changes or substitutions may occur. Speakers and               Turf & Grounds Foundation (MTGF).
                                                                   sessions are subject to cancellation or changes up to
SMSC Organics Recycling Facility.........23                        and including the day the session(s) are scheduled to be
                                                                   held. Changes or cancellations are made at the discretion
Truck Utilities, Inc......................................5        of MNLA/MTGF and may be done without notifying
Wheeler Landscape Supply......................5                    attendees. If sessions are changed or cancelled, no refunds
                                                                   should be expected. Submission of the registration form
Ziegler Cat...............................................17       acknowledges acceptance of this provision.

4 | Northern Green 2020 Advance Program
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
Boulders

                                                                                          Outcroppings

                                                                                         Natural Stone

                                                                                                Mulch

                                                                                            Decorative
                                                                                                 Rock
                          3600 W Hwy 13           4375 170th St. W     944 215th St. E
                        Burnsville, MN 55337   Farmington, MN 55024   Jordan, MN 55352       Black Dirt
                           952-895-7408            952-207-4456         952-492-2890

                                                                                                 Stone
                                                                                            Fabrication

                                                                                         Pond Supplies

                                                                                                Pavers

                                                                                          Rock Drilling

                                                                                                Basalt

                                                                                              Mexican
                                                                                         Beach Pebbles

                                                                                               Lighting
                                     www.rockhardmn.com

www.NorthernGreen.org                                           Northern Green 2020 Advance Program |     5
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
CLASSES
   MASTER CLASSES
                                                                                                           Tuesday Registrations include one of the

   MASTER                                          TUESDAY, JANUARY 14
                                                                                                            below Tuesday   Master
                                                                                                                    Generously      Classes.
                                                                                                                               supported by: Note the
                                                                                                             number of the class with your attendee
                                                                                                          registration information on the other side.

   Grow your skills as a green industry professional by attending a Master Class on Tuesday
   of Northern Green week. Available with 1-Day, 2-Day, and 3-Day Registration options.

                                   1. PLT RELICENSURE – ADVANCED LANDSCAPE LIGHTING CONCEPTS AND TROUBLESHOOTING

                          1        Pending Minnesota Dept. of Labor & Industry approval, this class satisfies eight hours of continuing education
                                   requirements for the Power Limited Training Licensure, including 2 hours of code and 6 hours of technical training
                                   oriented specifically toward the landscape industry. The focus for 2020 is landscape lighting.

                                   2. PESTICIDE RECERTIFICATION WORKSHOP
                                   This workshop meets the Minnesota Department of Agriculture (MDA) Commercial Pesticide Applicator Requirements
                                   for Category A (Core) and Category E (Turf and Ornamentals). Recertification for optional Categories F (Aquatics) and P
                                   (Vertebrate Pest) will also be offered as part of this workshop.
                                   Licensed applicators with Categories A and E who last attended a recertification workshop in 2018, and newly
                                   licensed pesticide applicators in 2019, must attend an MDA-approved workshop by December 31, 2020. By attending
                                   the Pesticide Recertification track and scanning in and out onsite with staff of the Department of Agriculture,

                          2
                                   applicators will obtain recertification credit.
                                   For applicators to receive credit for optional Category F or Category P, they must attend the entire Pesticide
                                   Recertification track (Category A, E, and F or P), and scan in and out with staff of the Department of Agriculture.

                                   3. DESIGNING PLANT COMMUNITIES WORKSHOP with Claudia West
                                   Our planet is rapidly losing the ecosystems and plants that sustain us and life on earth. Creating more ecological
                                   and functional landscapes in our cities and suburbs is urgently needed. However, many plantings that focus on
                                   ecological benefits suffer for aesthetic and functional challenges and fail to inspire the public. Great design that
                                   follows successful planting strategies is an essential part of the solution. Join us as we dig deep into inspiring design
                                   principles derived from wild plant communities and learn to create successful planting systems that provide essential
                                   ecosystem functions and contribute to our quality of life. Known for her passionate advocacy of plant-driven design,

                          3
                                   Claudia West is a leading voice in the emerging field of ecological planting design. She will introduce you to an
                                   innovative form of planting design that works with natural principles and marries horticulture with ecology.
                                   Moderate to advanced planting design and plant management skills are required for this workshop.

                                   4. A PLANT OUT OF PLACE with Gary Johnson, Dave Hanson, Sam Bauer, & Mary Meyer
                                   If you are working in the green industry you have likely heard the term “a plant out of place” or in layman’s terms, a
                                   weed. This can mean many things to many people, but for plants, it can just be wrong place, wrong setting, wrong
                                   choice. Are you using the best plant for the situation? This interesting and educational workshop will take a look at the
                                   landscapes that green industry professionals encounter, including true weeds, and also the plants you may be using
                                   correctly or incorrectly. We will discuss the many different versions of the term “plant out of place,” from trees, to
                                   herbaceous plants, to turfgrass, to an invasive buckthorn mass.
                                   Learn from the following green industry experts and educators:
                                    •   Trees – Gary Johnson University of Minnesota, Department of Forestry

                          4         •
                                    •
                                    •
                                        Invasive Plants – Dave Hanson, MnDOT, Vegetation Management
                                        Turf – Sam Bauer, Bauer Turf Consulting
                                        Herbaceous Plants – Mary Meyer, University of Minnesota, Department of Horticultural Science

                                   5. UP YOUR RETAIL GAME with Petra Marquart, Zac O’Connor & Joe Baer
                                   If you are a retail garden center owner, manager or employee looking for just-in-time information, new skills, and new
                                   ideas to grow your business, this Master Class is for you! The day will include the following:
                                    •   Differentiate Yourself Through Customer Service – Petra Marquart
                                    •   Digital Marketing: Building a Healthy Ecosystem – Zac O’Connor, Web Conductors
                                    •   Interactive Visual Merchandising – Joe Baer, ZenGenius

                          5
                                    •   Peer Roundtables with Take Home Ideas You Can Use
                                   This workshop will provide an opportunity to learn, connect, and discuss challenges unique to independent garden
                                   centers. We hope you will join us!

                                   6. KEYS TO SUCCE$$ IN THE HARDSCAPING BUSINESS with Pat McCrindle
                                   2020 is the year to take your landscape business to the next level. Join hardscape guru, Pat McCrindle, for a fast-
                                   moving class that will outline the keys to success in hardscaping. Pat spends most of his time sharing knowledge and
                                   experience with newcomers and industry veterans looking for an edge on the competition. During this interactive class,
                                   McCrindle will discuss the following and more!

                          6         • Adding Hardscape Install to Your Business: Equipment, Training and Capital Investment
                                    • Best Practices: Paver Installation and Essentials
                                    • The Right Equipment to Increase Production

6 | Northern Green 2020 Advance Program
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
GREEN INDUSTRY AWARDS
      CELEBRATI0N
       R E C O G N I Z I N G E X C E L L E N C E I N M I N N E S O TA’ S G R E E N I N D U S T R Y

                                           PRESENTED BY:

      TUESDAY, JAN. 14, 6:00 P.M. | TICKETS: $40/$50 ONSITE
      A joint effort by MNLA and MTGF, this event utilizes the
      Innovation & Inspiration Theater on the trade show floor,
      which includes an outstanding visual display. There
      will be fantastic food, cash bars, and lots to celebrate!
      We’ll recognize a number of deserving individuals and
      companies for service, research, excellence in landscape
      and sports field work, receiving and sponsoring
      scholarships, and for completion of the Green Industry
      Leadership Institute.              Special thanks to our sponsors:

      BUY YOUR TICKETS AT                                WHOLESALE NURSERY & HARDSCAPES

      NORTHERNGREEN.ORG!                                      Your Trusted Partner

www.NorthernGreen.org                                                                                Northern Green 2020 Advance Program |   7
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
WEDNESDAY
   At-A-Glance
                                                                     COLOR
                                                                     KEY:
                                                                              Session in Seminar Room
                                                                              Session on Trade Show Floor
                                                                                                                   Northern Green
                                                                                                                   2020 Education
                                                                                                                       Generously
                                                                              Premium Content (upgrade required)    Supported By:

  7:30 AM   University of Minnesota Turf Research Update                 1:15 PM   Climbing Demo | Climbers Corner
  8:20 AM   Eric Watkins | 101 CDE                                       1:45 PM   Use of Drones in Landscape Design for Site Survey
            OPENING KEYNOTE: Embracing Change                                      Sam Geer | The Sandbox
  8:30 AM
  9:45 AM   Paul Douglas | Main Aud                                                Climate Change and Hardiness Zones, Pt. 2
                                                                         1:45 PM
            All attendees and exhibitors welcome!                        2:15 PM   Lee Frelich | Theater
 10:00 AM
            Trade Show Open                                                        Why Are Stone Walls Falling Down?
  5:00 PM                                                                          Daniel Arabella | Lakeshore Campfire
            Works in Stone: Building with Integrity and Mindful of                 Innovations in Plant Certification
 10:00 AM                                                                          Craig Regelbrugge | Backyard Campfire
 11:00 AM   our Cultural Legacy | Daniel Arabella | Aud 3
            Deciphering the Color Code for More Sales!                             2020 Vision: Garden and Greenhouse Trends You Need
                                                                         2:00 PM
            Christina Salwitz | Aud 1                                    3:00 PM   to Know About | Neil Anderson | Aud 1
            Bulbs as Companion Plants | Brent Heath | Aud 2                        Common Water Feature Mistakes
            Monitoring and Managing Organic Matter in Putting                      Jan Schreier | 101 DEF
            Greens | Doug Linde | 101 CDE                                          Inside the Design | Nick McCullough | Aud 3
            The Invasive Spotted Lanternfly: What You Need to                       Sports Feld Performance Testing: Current Tends and
            Know and How We are Fighting the Invasion                              Future Applications | Chase Straw | 102 ABC
            Emelie Swackhamer | 102 ABC                                            Putting Green Trueness: Can It Be Measured?
            Irrigation 2020 Roundtable Discussion | 102 DEF                        Doug Linde | 101 CDE
 10:00 AM   CEO PREMIUM CONTENT: How to Grow Your Company                          Breakthrough Plant Breeding in Flowering Shrubs
 12:00 PM   from the Inside Out | The Resultants | 101 AB                          Tim Wood | Aud 2

 10:05 AM   MNLA Landscape Case Study                                    2:00 PM   CEO PREMIUM CONTENT: How to Grow Your Company
 10:35 AM   Sam Geer | Theater                                           4:10 PM   from the Inside Out | The Resultants | 101 AB
            Hand and Power Tools: Use, Selection, and Safety             2:15 PM
            Chris Flegel | Lakeshore Campfire                            3:15 PM
                                                                                   Fly a Drone | Sam Geer | The Sandbox

            MNLA Certification Exam—Study Tips                                     Will Sterile Plants Save Us? | Mary Meyer | Theater
                                                                         2:20 PM
            Cert. Task Team | Backyard Campfire                          2:50 PM   Legal Pay Practices for the Green Industry
 10:40 AM   Ironclad Hostas for the Landscape                                      Patrick McGuiness | Lakeshore Campfire
 11:10 AM   Steve Kelley | Theater                                                 Cold Hardiness in Minnesota
            Smart Salting: Improve Your Winter Maintenance                         Steve Shimek, MDA | Backyard Campfire
            Program and Save Money
            Carolyn Dindorf | Lakeshore Campfire                         3:00 PM   Introduction to E-Commerce for the Horticulture
            Research for the Real World—The Year in Review               3:30 PM   Industry | Stacy Noble | Theater
            Jim Calkins | Backyard Campfire                                        Winter Protection for Container Plants
                                                                                   Bert Swanson | Lakeshore Campfire
 11:15 AM                                                                          Palmer Amaranth Identification & Update
 11:45 AM
            Climbing Demo | Climbers Corner
                                                                                   Shane Blair | Backyard Campfire
 11:15 AM   MN State Patrol Commercial Vehicle Inspection Demo           3:10 PM   How to Choose Sustainability in Everyday Decisions
 12:15 AM   The Sandbox                                                  4:10 PM   Nick McCullough | Aud 3
 11:20 AM   100 Years of Daffodils and More! | Brent Heath | Theater               Finding Good Labor, H-2 Visas
 11:50 AM   Professional Gardening Networking Group Meeting                        Craig Regelbrugge | Aud 1
            Lakeshore Campfire                                                     Reimagining the Perennial Plant Palette
            Mycorrhizae: Why Four Species Are Better Than One                      Kelly Norris | Aud 2
            Michael Hull | Backyard Campfire                                       LED Lighting in the Landscape—What’s New?
                                                                                   Gerry DeLaVega and Lighting Panel | 102 DEF
 12:15 PM                                                                          Ash Tree Working Standards
 12:45 PM   Invasive Species /Noxious Weed Status Update
            Jim Calkins | Theater                                                  Nicholas Bomber | 102 ABC
            Landscape Design Networking Group Meeting with                         Weeding Through Invasive Aquatic Plants in Minnesota
            Nick McCullough | Lakeshore Campfire                                   Megan Weber | 101 CDE

                                                                         3:15 PM   Pruning Demo | Climbers Corner
 12:15 PM                                                                3:45 PM   Use of Drones in Arboriculture
 1:00 PM
            Fly a Drone | Sam Geer | The Sandbox
                                                                                   Brock Eastlund | The Sandbox
  1:00 PM   Climate Change and Hardiness Zones, Pt. 1
            Lee Frelich | Theater                                        4:20 PM   Rigging/High Risk Tree Removal
  1:30 PM                                                                          Nels Spence & Marco Vargas | Theater
                                                                         4:50 PM
            Garden Center Networking Group Meeting with
            Christina Salwitz | Lakeshore Campfire                                 15 Ways Your Displays Can Help You Sell More
                                                                                   Christina Salwitz | Lakeshore Campfire
            Spotted Lanternfly: Just the Basics
            Emelie Swackhamer | Backyard Campfire                                  Looking for Your Future Workforce?
                                                                                   Jay Siedschlaw | Backyard Campfire

8 | Northern Green 2020 Advance Program
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
C E O
                                                                                          TRACK
                          Opening Keynote                             *Requires Wednesday Registration, plus paid premium upgrade.
                                                                                  Includes access to the CEO Lounge.

        Embracing Change                                                        WEDNESDAY | ROOM 101 AB
        Paul Douglas
        WEDNESDAY 8:30–9:45 AM | MAIN AUDITORIUM
                                                                           HOW TO GROW YOUR
        The only predictable thing about the future is change.             COMPANY FROM THE
        All of us have a fear of the unknown. But to be
        successful, every individual and company will need to
                                                                              INSIDE OUT
        embrace change. Experts estimate half of all current            Presented by The Resultants
        jobs may be disrupted by an inevitable tsunami
                                                                        You started your business for the
        of change: automation, outsourcing, robotics and
                                                                        freedom that comes with running your
        artificial intelligence. We’re just now witnessing the tip
                                                                        own company. The challenge is that
        of the iceberg of what promises to be a fundamental
                                                                        for many business owners the dream
        restructuring of the U.S. economy – and all of us need
                                                                        remains elusive. Running a business
        to pay attention.
                                                                        day-to-day can be overwhelming
        Today’s graduate may have to navigate                           and leave you with little time to work
        as many as four different careers and                   S       ON the business rather than IN it.            Jerry
                                                       KEYNOTE                                                        Olson
                                                               FREE
        two dozen jobs. Like it or not, we are
                                                                        This workshop offers a proven
        all members of the “Gig Economy.”
                                                         WITH ALL       methodology and tools to help owners
        This calls for a mindset of lifelong              PASSES        and their leadership teams make the
        learning and retraining; to be ready
                                                                        most of their time and talents, and
        (in some cases) for jobs that don’t even
                                                                        gain real traction toward achieving
        exist today. We are all entrepreneurs now, but tools
                                                                        their vision. You will be engaged
        are becoming available to ease this rocky transition
                                                                        by business advisors and industry
        into the near future. A willingness to fail, iterate and
                                                                        peers who have been in your shoes.
        reinvent is no longer optional. How do we get to a
                                                                                                                      Peter
        place of embracing change and building flexibility              The presentation will be especially         Beaumont
        into our career plans as well as business plans? One            helpful if you and/or your business:
        thing seems certain: what worked in 1995 probably               1. Has outgrown the capacities of the
        won’t work in 2025. Paul explores the challenges and               people, processes, and/or resources
        potential solutions as America charges headlong into            2. Are looking for the discipline and
        a new Information Economy.                                         structure to change, adapt and grow
                          Paul Douglas is a 32-year                     3. Are currently self-implementing
                          broadcast television veteran and                 EOS® and want to achieve
                          Minnesota’s first Certified Broadcast              greater results
                                                                                                                      Steve
                          Meteorologist. He’s lived in Minnesota        The Entrepreneurial Operating                 Wilcox
                          for 26 years, where he taught                 System® (EOS®) is a complete set
                          Broadcast Meteorology at St. Cloud            of time tested, simple concepts and
                          State University, and authored two            tools that have helped thousands of
                          books, “Prairie Skies, the Minnesota          business owners and entrepreneurs
                          Weather Book”, and “Restless
             Paul                                                       get what they want from their
           Douglas        Skies, The Ultimate Weather Book.”            businesses. Made famous by the book
                          Douglas has always been fascinated            “Traction” by Gino Wickman, EOS® has
                          by the intersection of weather and            impacted thousands of entrepreneurial
        technology and has launched six companies into this             companies around the world.                    Terri
        space. His company’s products have been used in                                                               Wilcox
                                                                        Participants will walk away with:
        movies by Steven Spielberg, became the first weather
        app for a smart phone, and provide weather content for          1. An introduction to
        a 24/7 national cable weather channel.                             the EOS® Process and Tools
                                                                        2. Actionable steps that can be
                                                                           implemented the next day
                                                                        3. A copy of “Traction” by Gino Wickman

                                      Keynotes Supported by:                          CEO Track & CEO
                                                                                    Lounge generously
                                                                                        supported by:
     WHOLESALE NURSERY & HARDSCAPES
          Your Trusted Partner

www.NorthernGreen.org                                                                           Northern Green 2020 Advance Program |   9
ADVANCE PROGRAM BROWSE + DO BUSINESS LEARN + LET LOOSE CONNECT + GROW - Northern Green
WEDNESDAY SESSIONS
7:30 AM - 8:20 AM | 101 CDE                 create a cultural legacy that we can          the choices? Some people live with a
University of Minnesota                     look back on? No matter what material         patchwork of colors in the landscape for
Turf Research Update                        you choose to use in your construction        years knowing that it doesn’t feel cohesive,
Eric Watkins, University of Minnesota       techniques, there needs to be a greater       while others “play it safe” with neutral
This presentation will update you on        emphasis on the depth of character            everything (and wonder why their garden
the latest projects being conducted         the design or installation has, keeping       lacks personality). How do we address this
at the Turfgrass Research, Outreach,        in mind things like longevity, culture,       in a retail setting when we’re supposed to
and Education (TROE) Center and in          effects of the labor, and even how it         not only be making sales but also be giving
field settings throughout the state of      can create pride in your local area.          design advice in a fast-paced environment
Minnesota. Topics will include MGCSA        10:00 AM - 11:00 AM | Aud 2
                                                                                          with little to no accurate information from
Member-Driven Research, reducing                                                          customers? Learn how to take cues from
                                            Bulbs as Companion Plants
water use on urban and suburban lawns,                                                    your customers and turn them into sales
                                            Brent Heath, Brent & Becky’s Bulbs            by understanding how color effects people
low-input turfgrass species, cultivar
                                            Whether you are planning to plant bulbs       and their unconscious choices to use
evaluations results, no-mow fine fescues,
                                            in a fresh, newly prepared empty garden,      this information quickly and efficiently.
winter stresses research, bee lawns,
                                            or whether you are adding them to an
improving shade tolerance, roadside                                                       10:00 AM - 11:00 AM | 101 CDE
                                            already existing one, this seminar will
turfgrass research, and updates on                                                        Monitoring and Managing Organic
                                            have the answers for you! With exquisite
UMN turfgrass breeding projects.                                                          Matter in Putting Greens
                                            slides illustrating the seminar, you will
8:30 AM - 9:45 AM | Main Auditorium         be introduced to the best of the best...      Douglas Linde, Delaware Valley University
Opening Keynote                             the right bulbs for the right spots. You’ll   Despite significant changes in sand
Embracing Change                            learn how to combine bulbs, perennials,       topdressing and injection practices over
                                                                                          the past 10 years, putting greens are still
                                            annuals, ground covers and flowering
Paul Douglas, Total Weather, LLC
                                            shrubs that will create just the feeling      vulnerable to excessive levels of organic
See full description on page 9.             you want to generate for four seasons in      matter which can lead to catastrophic
10:00 AM - 11:00 AM | Aud 3                 the garden. You’ll leave with information     turf loss. Less extreme consequences
Works in Stone: Building                    and inspiration to produce a garden           of excessive organic matter include poor
with Integrity and Mindful                  that your customers will enjoy all year.      playability and undesired water retention
of Our Cultural Legacy                      10:00 AM - 11:00 AM | Aud 1
                                                                                          that leads to higher disease potential.
Daniel Arabella, Arabella Stone Co.                                                       Attendees will learn what enhances
                                            Deciphering the Color                         organic matter accumulation, how to
Stonework has become the pinnacle           Code for More Sales!
                                                                                          monitor and manage it, and the results of
of the greatest landscape work, but         Christina Salwitz, The                        a recent 4-year study. The presentation
that is a misleading stereotype. It is      Personal Garden Coach
                                                                                          should give attendees more confidence
what is on the inside that counts. How      Color options are abundant, but how do        in maintaining their putting greens.
are your techniques in building helping     we give guidance to help narrow down
                                                                                          10:00 AM - 11:00 AM | 102 ABC
                                                                                          The Invasive Spotted Lanternfly:
             REGISTER AS EASY AS 1-2-3!                                                   What You Need to Know and How
                                                                                          We are Fighting the Invasion
                                                                                          Emelie Swackhamer, Penn State Extension

   1. ONLINE – Visit www.NorthernGreen.org to                2020 Northern Green
                                                              registration badges
                                                                                          Lycorma delicatula, commonly known
                                                                                          as the spotted lanternfly, threatens
   register (online registration closes January 7).        generously supported by:       may important plants including grapes,
   2. MAIL – Use the registration form on page                                            hops, tree fruit, ornamental and timber
   31 (or download from NorthernGreen.org) and                                            trees. They also create a nuisance in
   send your registration and payment by mail to                                          residential landscapes. This presentation
                                                                                          will describe the situation that has been
   the address listed.                                       2020 Northern Green          unfolding in Pennsylvania and surrounding
   3. FAX – Use the registration form on page 31               badge lanyards
                                                           generously supported by:
                                                                                          states over the last five years. Emelie
   (or download from NorthernGreen.org) and fax                                           Swackhamer will focus on the biology
   back to 651.633.4986 with payment.                                                     and behavior to help attendees know
                                                                                          what to watch out for. You will hear about
   Receive a discount on registration when you                                            management options, regulations in place
   register by January 7! Plus, members of the                                            to slow the spread, and a summary of
   following associations receive a $20 discount: MNLA, MGCSA, MPSTMA,                    some of the research that is taking place.
   MAC, MASMS, MSA, MTA, and MTSC.                                                        10:00 AM - 11:00 AM | 102 DEF
   Don’t forget that when you register by December 20th, your badge will be               Irrigation 2020: Roundtable
   mailed to you in advance. If you register between December 21 - January 7,             Discussion
   you will be able to utilize Self-Check-In onsite.                                      This roundtable session will include a
                                                                                          brief industry update on MNLA’s past
   Questions? Contact the Northern Green office for assistance at 651.633.4987.           and upcoming work to address backflow

10 | Northern Green 2020 Advance Program
prevention repair in Minnesota in the                    The session will also cover current          and new plant selections resulting from
  face of recently enacted directives from                 regulations pertaining to silica, and        plant breeding and selection programs
  the Minnesota Department of Labor &                      how to comply and protect employees          are all examples of how our industry has
  Industry. The goals of this session are:                 from silica health hazards. PPE              benefitted. With this in mind, the MNLA
   • Provide updates and                                   requirements when using associated           Foundation supports the sharing of this
     current information                                   equipment will also be addressed.            research-based information with its
   • Build industry communication                          10:40 AM - 11:10 AM | Theater
                                                                                                        “Research for the Real World” initiative.
     and connections                                                                                    This Northern Green campfire session
                                                           Ironclad Hostas for the Landscape
   • Obtain feedback from attendees                                                                     highlights the current trends in green
   • Elicit support for the 2020                           Steve Kelley, Kelley & Kelley Nursery        industry research, and some of the findings
     actions to take place                                 With the seemingly endless - and more        reported during the past year. It will also
                                                           everyday - variety of hostas available,      provide an opportunity for MNLA members
  10:00 AM - 12:00 PM | 101 AB                             let’s sort through the multitudes and        to comment on industry research needs,
  CEO PREMIUM CONTENT TRACK                                come up with suggestions for tried and       and to provide input on this initiative.
  How to Grow Your Company from                            true hostas for the landscape. With
  the Inside Out | AM Session                                                                           10:40 AM - 11:10 AM | Lakeshore Campfire
                                                           the trend towards low maintenance
  The Resultants                                           requirements on large residential            Smart Salting: Improve Your Winter
                                                           landscapes, many of our customers are        Maintenance Program and Save Money
  See description of the CEO
  Track on page 9.                                         interested in enjoying great sweeps of       Carolyn Dindorf, Fortin Consulting, Inc.
                                                           carefree perennials readily available and    Make your winter maintenance operations
  10:05 AM - 10:35 AM | Backyard Campfire
                                                           at a reasonable cost. Here’s the scoop.      more efficient and save money with the
  MNLA Certification                                                                                    techniques and equipment presented in
  Exam - Study Tips                                        10:40 AM - 11:10 AM | Backyard Campfire
                                                                                                        this session. Equipment innovation, use
  Certification Task Team                                  Research for the Real World                  of the right deicer for the conditions, use
  Members of the MNLA Certification                        – The Year in Review
                                                                                                        of liquids for anti-icing and de-icing and
  Task Team will provide information on                    Jim Calkins, Sustainable                     more concepts will be covered. You can
  the MNLA Certification Exam, including                   Horticultural Solutions
                                                                                                        use less salt and still have clear parking
  exam study tips. Make this campfire                      Since its beginnings, the nursery and        lots, healthier lakes, and make money.
  session your first step to becoming an                   landscape industry
  MNLA Certified Professional in 2020!                     has benefited from
                                                           research designed
  10:05 AM - 10:35 AM | Theater
                                                           to increase our
  MNLA Landscape Case Study                                understanding of
  Sam Geer, Urban Ecosystems                               plant science and                           Drumroll please!
  After years of planning, the update to the               how the application
  MNLA Office landscape came to fruition                   of that knowledge
  in 2019. In this session, Sam Geer, will                 can be used to
  provide a case study of the project –                    enhance the success
  from planning to the finished product.                   and profitability
  10:05 AM - 10:35 AM | Lakeshore Campfire
                                                           of the industry.
                                                           Research on more
  Hand and Power Tools: Use,
                                                           effective propagation
  Selection, and Safety
                                                           techniques, more
  Chris Flegel, The Builder’s Group
                                                           efficient container
  This session will cover proper use,                      fertility management,                             ramyturf.com
  selection, common hazards associated                     consumer preferences                              651-917-0939
  with hand and power tools commonly                       and associated
  used in construction and landscaping.                    marketing strategies,
                                                                                                   …behind curtain #1!
                 CONNECT OVER COFFEE!
                Join your industry colleagues for a free                                                    Seed &
                                                                                                            Erosion Control
               cup of coffee in Lobby C each morning of                                                       Wholesale Supply

                 Northern Green (while supplies last).

                           G E N E R O U S LY S U P P O R T E D B Y:

            WHOLESALE NURSERY & HARDSCAPES
                 Your Trusted Partner
                                                                                                See us at booth 1533 for big news
                                                                                            and a chance to win some amazing prizes!

www.NorthernGreen.org                                                                                          Northern Green 2020 Advance Program |   11
WEDNESDAY SESSIONS (continued)
11:20 AM - 11:50 AM | Theater                11:20 AM - 11:50 AM | Lakeshore Campfire      the nursery and landscape industry so
100 Years of Daffodils and More!             Professional Gardening                        be engaged and stop by to participate
Brent Heath, Brent & Becky’s Bulbs           Networking Group Meeting                      in this campfire session to get the latest
                                             Networking Group Leader: Tami                 information about invasive species
Back around 1900, Brent’s grandfather,
                                             Gallagher, Home Sown Gardens                  management in Minnesota and share
Charles Heath, ate a cantaloupe that
                                             Networking and making connections is          your thoughts on this important topic.
caused him to discover daffodils in
tidewater Virginia. Heath, a Yankee, was     what Northern Green is all about. Make        12:15 PM - 12:45 PM | Lakeshore Campfire
soon accepted by the local, southern         time to connect with and learn from your      Landscape Design Networking Group
farmers for his instrumental development     industry peers at an informal networking      Meeting with Nick McCullough
of a daffodil flower industry, that would    group meeting during Northern Green.          Networking Group Leader: Steve
later help with cash flow during the         12:15 PM - 12:45 PM | Theater                 Modrow, Biota Landscape
depression. Brent’s father and mother,       Invasive Species/Noxious                      Networking and making connections is
‘Pappy George’ and Katie Heath,              Weed Status Update                            what Northern Green is all about. Make
developed a mail order business that                                                       time to connect with and learn from your
                                             Jim Calkins, Sustainable
once catalogued over 1500 cultivars          Horticultural Solutions                       industry peers at an informal networking
of daffodils. Brent, who grew up in the                                                    group meeting during Northern Green.
                                             The continuing spread of Oriental
business, fell in love with the flower and
                                             bittersweet and Japanese hops in              Nick McCullough, McCullough’s
bought the business from his mother
                                             southeastern Minnesota, the ongoing           Landscape & Nursery, will be a special
in 1972. He married Becky in 1979 and
                                             damage caused by garlic mustard and           guest of the Landscape Design
the rest is history… hold on to your seats
                                             common and glossy buckthorn as these          Networking Group meeting.
while this slide seminar tells the story!
                                             species continue to spread within the         1:00 PM - 2:15 PM | Theater
11:20 AM - 11:50 AM | Backyard Campfire      state, the recent finds of Palmer amaranth
                                                                                           Climate Change and Hardiness Zones
Mycorrhizae: Why Four Species                in west-central and southern Minnesota,
Are Better Than One                          the widespread outbreaks of wild parsnips     Lee Frelich, University of Minnesota
Michael Hull, Mycorrhizal Applications       over the past few years, the potential        A warming climate means that hardiness
                                             impacts of the brown marmorated stink         zones are shifting northwards. However,
Mycorrhizal fungi form a symbiotic
                                             bug and other damaging insects that have      warmer mean temperatures during winter
relationship with plants, aiding them
                                             not yet found their way to Minnesota, and     are also associated with increasing
in their times of stress and need. This
                                             growing concerns about Asian earthworms       variability. Also, Minnesota will still have
relationship is controlled by the plant
                                             and the impact they may have on native        shorter winter daylengths and lower sun
and can be turned off and on depending
                                             ecosystems and green industry commerce        angle than areas further south, so that
what factors are affecting the plant.
                                             are just a few examples of the growing        extreme winter minimum temperatures
The plants can make a connection with
                                             threat of invasive species in Minnesota.      will not warm up as fast mean winter
multiple species of mycorrhizae at the
                                             Take a few minutes to learn how plants,       temperatures. Caution is needed in
same time, each with their own benefits.
                                             including a number of important               decisions regarding planting of new
This talk is geared towards what these
                                             landscape species, and other organisms        long-lived woody species that originate
different benefits are and how giving the
                                             are assessed for possible inclusion on        from areas south of Minnesota. We
plant multiple species of mycorrhizae to
                                             the Minnesota Noxious Weed List or            will review potential neonative trees
choose from ultimately helps the grower.
                                             otherwise regulated in Minnesota, gain        species that are likely to be successful
                                             a better understanding of how invasive        in Minnesota with a warmer climate.
                                             species are regulated in the state, and       1:00 PM - 1:30 PM | Lakeshore Campfire
                                             learn how noxious weeds are managed           Garden Center Networking Group
            FREE GIFT FOR                    in Minnesota including information about      Meeting with Christina Salwitz,
            FIRST-TIMERS!                    the development of a statewide, species-
                                             specific weed management plan for
                                                                                           The Personal Garden Coach
                                                                                           Networking and making connections is
                                             Minnesota. This is also an opportunity        what Northern Green is all about. Connect
   Are you planning to attend                for green industry professionals to learn     with and learn from your industry peers at a
                                             which landscape species are currently         networking group meeting during Northern
   Northern Green for the first
                                             under review as potential noxious weeds       Green. Christina Salwitz, The Personal
   time? If so, we’re glad you’ll be         in the state and the species that have been
   there! In fact, we’d love to give                                                       Garden Coach, will discuss “Selling NICELY
                                             identified for future review and potential    to Tough Customers.” In the business of
   you a free gift just because you          listing and regulation as invasive species    selling plants, we sell MUCH more than
   decided to join us. Be sure to            (non-native species that harm native          just pretty flowers. We sell design, science,
   stop by the Welcome Center in             ecosystems, agricultural systems, or          ecology, maintenance practices, tools, tricks
   Lobby B to turn in the ticket you         human health) in Minnesota. For example,      and much more. So, what do you do when
   received with your name badge             winged euonymus (Euonymus alatus) is a        you need to close the sale with a challenging
   to receive your free gift. We’d also      popular landscape species that may soon       customer or convert an unhappy customer
                                             become regulated as a noxious weed            to one who sings your praises? Learn the 6
   like to say “hello,” give you a New
                                             in Minnesota. Obviously, such listings        Keys to dealing with bullies, noncommittal
   Attendee Tip List, and answer             and regulatory activities have important
   any questions you may have.                                                             customers, and just plain difficult people.
                                             implications for the environment and for

12 | Northern Green 2020 Advance Program
1:00 PM - 1:30 PM | Backyard Campfire         inventions have changed the course             how this process leads to exceptional
  Spotted Lanternfly - Just the Basics          of plant breeding and development.             end results. From growing the plants, to
  Emelie Swackhamer, Penn State Extension       2:00 PM - 3:00 PM | 102 DEF
                                                                                               design and ongoing maintenance, he’ll
                                                                                               share how collaboration with homeowners
  Get caught up on what you need to             Common Water Feature Mistakes
                                                                                               is key at each and every step.
  know about the invasive spotted               Jan Schreier, Minnesota
  lanternfly in this informal campfire          Water Garden Society                           2:00 PM - 3:00 PM | 101 CDE
  discussion on the trade show floor.           Water features are a popular focal point       Putting Green Trueness:
  1:45 PM - 2:15 PM | Backyard Campfire         in the landscape, and there are many           Can It Be Measured?
  Innovations in Plant Certification            places to learn how to install one. But what   Douglas Linde, Delaware Valley University
  Craig Regelbrugge, AmericanHort               happens after you leave? Homeowners            Although putting green trueness is just
                                                get frustrated with maintenance, leaks         as important to golfers as speed, there is
  Whether you are growing and shipping
                                                and other problems left behind. Schreier       still not a standard method to measure it
  or receiving and selling nursery and
                                                has made a business out of fixing              like there is for speed. In this presentation,
  greenhouse plants, actions targeting
                                                other people’s problems and helping            attendees will hear about various
  regulated pests can be a headache,
                                                homeowners learn how to keep their             recent studies and devices attempting
  even a disaster. Several new approaches
                                                ponds happy with minimal maintenance.          to measure trueness. Attendees will
  to plant certification are being piloted
                                                Learn how you can avoid the most               learn the definitions of trueness, why
  in the U.S. Learn about what these
                                                common pitfalls during construction            and how to measure it, factors that
  programs may mean for your business.
                                                and make your clients happy for life.          influence it, and practices to manage it.
  1:45 PM - 2:15 PM | Lakeshore Campfire
                                                2:00 PM - 3:00 PM | Aud 3                      2:00 PM - 3:00 PM | 102 ABC
  Why Are Stone Walls Falling Down?
                                                Inside the Design                              Sports Field Performance
  Daniel Arabella, Arabella Stone                                                              Testing: Current Trends and
                                                Nick McCullough, McCullough’s
  Informational session to discuss some         Landscape & Nursery, LLC                       Future Applications
  case studies and do some math in order                                                       Chase Straw, University of Minnesota
                                                As a grower, designer and installer,
  to figure out why some of the current                                                        Due to increased concerns over athlete
                                                McCullough’s Landscape & Nursery has
  standard practices are not holding up                                                        safety, sports field performance testing
                                                the benefit of seeing through projects
  and why some of your walls and other                                                         is becoming more common to quantify
                                                from inception to maintenance. Owner and
  landscape construction may be falling                                                        surface properties (such as surface
                                                lead designer Nick McCullough will share
  down sooner than you would like.
  2:00 PM - 3:00 PM | Aud 1
  2020 Vision: Garden and Greenhouse
  Trends You Need to Know About
  Neil Anderson, University of Minnesota
  Keep your 20/20 vision sharp and
  focused! Come and learn about the
  gardening trends for this year and
  how they impact your crop choices for
  growing, selling, and installation to drive
  sales. Anderson will also discuss the use
  of drones, a.i., labor issues, and other
  factors that can clear our vision for the
  future to remain a vibrant industry.
  2:00 PM - 3:00 PM | Aud 2
  Breakthrough Plant Breeding
  in Flowering Shrubs
  Tim Wood, Spring Meadow Nursery, Inc.
  Over the last 20 years, we’ve seen an
  incredible amount of plant breeding
  breakthroughs that have changed the
  way we use plants, and as a result, have
  changed our gardens and landscapes.
  Some of these breakthroughs happened
  quickly, while others resulted from
  incremental improvements over time.
  Plant hunter, plant breeder, and plant
  prognosticator Tim Wood will shed
  light on the most interesting, game-
  changing genetics, the people that
  dreamed them up, and how these

www.NorthernGreen.org                                                                                 Northern Green 2020 Advance Program |   13
WEDNESDAY SESSIONS (continued)
hardness). New technologies allow for         Minnesota Department of Agriculture              3:00 PM - 3:30 PM | Backyard Campfire
a more robust testing than currently          cold hardiness list and provide updates          Palmer Amaranth
practiced, which involves combining GPS       and insight into determining how                 Identification and Update
field sampling devices with GPS athlete       additions and corrections are made.              Shane Blair, MN. Dept. of Agriculture
tracking devices. This presentation           2:20 PM - 2:50 PM | Lakeshore Campfire           This campfire session will discuss how
will 1) provide an overview of currently                                                       to identify Palmer amaranth in the field
                                              Legal Pay Practices for
available technologies that sports field                                                       and what to do when you find it. We will
                                              the Green Industry
managers can utilize when testing their                                                        also discuss where in the state Palmer
                                              Patrick McGuiness, Zlimen
fields, and 2) discuss previous and                                                            amaranth is currently being discovered.
                                              & McGuiness, PLLC
on-going athlete-surface interaction
research using these technologies.            In this fast paced session, Attorney             3:00 PM - 3:30 PM | Lakeshore Campfire
Focus will be on natural turfgrass sports     Patrick McGuiness will review how green          Winter Protection for
fields, but there will be some applications   industry workers must be paid. Find out          Container Plants
for synthetic turf fields as well.            which overtime rules apply, when an              Bert Swanson, Swanson’s
                                              employee can be paid on a salary basis,          Nursery Consulting, Inc.
2:00 PM - 4:10 PM | 101 AB                    if employees must be paid for drive-time,        The production, marketing, maintenance
CEO PREMIUM CONTENT TRACK                     and much more! Bring your questions
How to Grow Your Company from                                                                  and care of container-grown and
                                              about which overtime exemptions apply,           containerized plants is distinctly different
the Inside Out | PM Session                   if overtime needs to be paid after 40            than for field-grown plants. Whether
The Resultants                                hours, and anything else pay related.            you are a producer or a garden center
See description of the CEO                    2:20 PM - 2:50 PM | Theater                      manager that over-winters container
Track on page 9.                                                                               plants, management of container
                                              Will Sterile Plants Save Us?
2:20 PM - 2:50 PM | Backyard Campfire         Mary Meyer, University of Minnesota              plants requires attention to detail and
Cold Hardiness in Minnesota                                                                    specific plant and facility preparation
                                              Plants that set no seed are promoted as a
Steven Shimek, MN Dept. of Agriculture                                                         throughout the growing and dormant
                                              solution to invasive plants. What do these
                                                                                               seasons. Some of these cultural practices,
Steven Shimek will discuss the                plants look like and are they as good as
                                                                                               procedures, materials and methods
development and maintenance of the            their self-seeding relatives? Can seedless
                                                                                               will be discussed, including audience
                                                                     new plants be the
                                                                                               participation. What are the do’s, don’ts
                                                                     solution and end to
                                                                                               and options for successful container
                                                                     invasive species?
                                                                                               plant winter protection management?
                                                                     Dr. Meyer will cover
                                                                     several herbaceous        3:10 PM - 4:10 PM | 102 ABC
                                                                     and a few woody           Ash Tree Working Standards
                                                                     plants that are sterile   Nicholas Bomber, SavATree
                                                                     and do not set seed.      Ash trees get infested with Emerald Ash
                                                                     3:00 - 3:30 PM            Borer (EAB) and become brittle and very
                                                                     Theater                   difficult to prune and take down. You
                                                                     Introduction to           must establish a set of guidelines for
                                                                     eCommerce for             sales arborists and field employees on
                                                                     the Horticulture          how to proceed with recommendations
                                                                     Industry                  for removal, pruning, and treatment.
                                                                     Stacey Noble,             Through creating a company standard
                                                                     Ball Horticultural        for Ash trees infested with Emerald
                                                                     Company                   Ash Borer, your team will be aligned
                                                                     Join Stacey for an        which will keep your employees safe,
                                                                     informal introduction     protect your client’s property and
                                                                     to the world of           help manage your insurance costs.
                                                                     eCommerce for the
                                                                                               3:10 PM - 4:10 PM | Aud 1
                                                                     horticulture industry.
                                                                     Topics to be covered
                                                                                               Finding Good Labor, H-2 Visas
                                                                     include: eCommerce        Craig Regelbrugge, AmericanHort
                                                                     for horticulture,         Labor and workforce challenges are
                                                                     trends, and best          at or near the top of everyone’s list of
                                                                     practices. If you         what’s hindering growth and success.
                                                                     have been interested      You’ll hear the latest developments
                                                                     in exploring online       regarding federal legislation and
                                                                     sales for your            administrative agency changes that
                                                                     business, this            will shape our use of the existing visa
                                                                     session is one you        programs, as well as future possibilities.
                                                                     will not want to miss!

14 | Northern Green 2020 Advance Program
3:10 PM - 4:10 PM | Aud 3                     can help prevent the spread of aquatic         4:20 PM - 4:50 PM | Backyard Campfire
  How to Choose Sustainability                  invasive species, how to identify some         Looking for Your Future Workforce?
  in Every Day Decisions                        of the common aquatic invaders in              Jay Siedschlaw, MNLA
  Nick McCullough, McCullough’s                 both natural and managed settings,             Foundation Board Chair
  Landscape & Nursery, LLC                      and what we can do to help manage              The MNLA Foundation’s mission is to help
  Firms and homeowners all want to make         them and prevent their spread.                 you find and retain your future workforce.
  the right choice for sustainability when      4:20 PM - 4:50 PM | Lakeshore Campfire         Come hear how the Foundation is doing
  it comes to the garden. McCullough            15 Ways Your Displays Can                      just that. Whether you know it or not,
  provides real life examples where you         Help You Sell More                             there is a movement that is inspiring
  can choose sustainable options when           Christina Salwitz, The                         young people to careers in our industry.
  designing, installing and maintaining.        Personal Garden Coach                          There are many opportunities for you
  3:10 PM - 4:10 PM | 102 DEF                   Are your displays working hard for you         to connect with future employees. This
                                                                                               campfire session will provide an overview
  LED Lighting in the                           or are you killing yourself to make great
  Landscape - What’s New?                       displays that you’re not even sure are         of possible partnerships, including steps
                                                worth the investment? In this course, you      companies can take to join this movement.
  Gerry De La Vega, TerraDek Lighting Inc.
  A lot is happening in the world of LED        will come away with 15 tips and tricks         4:20 PM - 4:50 PM | Theater
  landscape lighting. Gerry De La Vega and      for better displays and sales outcomes.        Rigging/High Risk Tree Removal
  a panel of landscape lighting suppliers       From making the “right first impression”
                                                                                               Nels Spence & Marco Vargas,
  will discuss what’s new, the benefits of      to being “Buzzworthy” you’re going to
                                                                                               Bartlett Tree Experts
  LED lighting, and how to incorporate          understand why displays are truly a full
                                                staff project and no longer just the job for   Among arborists, tree removal is
  them in your customer’s landscapes.                                                          considered its own specialty. Dismantling
                                                one person. 21st Century displays are a
  3:10 PM - 4:10 PM | Aud 2                     whole different ballgame and getting up        requires a great deal of experience,
  Reimagining the Perennial                     to speed on the new rules will pay off!        knowledge of tree behavior, using the right
  Plant Palette                                                                                geer, and teamwork. The speakers will take
  Kelly Norris, Greater Des                                                                    us on a visual step-by-step of the process.
  Moines Botanical Garden
  With all the interest in the New Perennial
  Movement and a market shift towards
  sustainable gardening, a new palette of
  plants has emerged at the intersection
  of form and function. Perennials used
  in this style of gardening thrive in social
  arrangements, translating their native
  ecologies into beautiful communities
  of plants that ultimately require less
  resources and incorporate more diversity
  into the modern landscape. While many
  old favorites continue to have a place
  in these contemporary designs, many
  underappreciated perennials, particularly
  natives, have a new context in which to be
  appreciated. Plantsman Kelly Norris will
  highlight several examples of sustainable,
  plant-driven gardens from across the
  country, comparing and contrasting
  them to the wild circumstances that
  inspired them, while introducing the
  audience to the perennials within them.
  3:10 PM - 4:10 PM | 101 CDE
  Weeding Through Invasive
  Aquatic Plants in Minnesota
  Megan Weber, Minnesota Aquatic
  Invasive Research Center
  What we plant in our managed ponds
  and what hitches rides to our cherished
  public waters can have a big impact
  on Minnesota’s aquatic resources. In
  this session, we’ll cover what makes
  some aquatic plants “invasive”, how we

www.NorthernGreen.org                                                                                Northern Green 2020 Advance Program |   15
THURSDAY
  At-A-Glance
                                                               COLOR
                                                               KEY:
                                                                         Session in Seminar Room
                                                                         Session on Trade Show Floor
                                                                                                       Premium Content (paid upgrade required)
                                                                                                         Association Meeting

            7:00 AM: MNLA Annual Meeting | 101 FG                      11:20 AM   Arborist Networking Group Meeting with Peter Del
                                                                       11:50 AM   Tredici | Lakeshore Campfire
  7:00 AM   Exploiting Turf Physiological Strategies to Enhance         (CONT.)
  8:00 AM   Summer Stress Tolerance | Michelle DeCosta | 101 CDE                  Understanding Soils and Proper Soils Prep Effect on
                                                                                  Seeding Success | Jake Voit | Backyard Campfire
  8:00 AM   Measuring Retail Financial Success – Do You Have
  8:50 AM   What It Takes? | Steve Bailey | Aud 1                                 12:00 PM: MAC Luncheon | Lounge A
            A Minnesota Irrigation Contractors License? Benefit or     12:15 PM   Landscape Awards Presentations, Pt. 1 | Theater
            Distraction, Part 1 | Steve Hill | 102 DEF                 12:45 PM   Commercial Flower Grower Networking Group Meeting
            Planting for the Future | Kelly Norris | Aud 2                        Lakeshore Campfire
            Urban Nature : Human Nature | Peter Del Tredici | Aud 3               Emerald Ash Borer Past, Present & Future
            Physiology and Management for Minimizing Winter                       Mark Abrahamson | Backyard Campfire
            Injury of Turf | Michelle DeCosta | 101 CDE                           Use of Drones in Landscape Design for Site Survey and
            Dealing with Wet Fields: From Playability to Diseases                 Project Photography | Sam Geer | The Sandbox
            Doug Linde | 102 ABC                                                  Climbing Demo | Climbers Corner

  8:00 AM
            INTERACTIVE TRACK—Diagnosing Tree and Shrub                           12:30 PM: MGCSA Annual Meeting | 101FG
 10:00 AM   Problems: A Stepwise Approach, Pt. 1
            Tom Creswell, John Bonkowski | 101 AB                      1:00 PM    Landscape Awards Presentations, Pt. 2 | Theater
  9:00 AM
                                                                       1:30 PM    Hardscape/Landscape Contractor Networking Group
  4:00 PM
            Trade Show Open                                                       Meeting with “Paver Pete” | Lakeshore Campfire
                                                                                  Woody Plant Walkabout
  9:05 AM   Estimating & Bidding: What you Need to Know, Part 1                   Doug Danielson | Backyard Campfire
 10:05 AM   Peter Baloglou, aka “Paver Pete” | Aud 3
            My Favorite Plant | Debbie Lonnee | Aud 2                  1:00 PM
                                                                       2:00 PM    Fly a Drone | Sam Geer | The Sandbox
            Now That You Can Measure Retail Financial Success,
            How Do You Attain It? | Steve Bailey | Aud 1                          INTERACTIVE TRACK—Diagnosing Tree and Shrub
                                                                       1:30 PM
            The Projects of Land Morphology                            3:20 PM    Problems: A Stepwise Approach, Pt. 2
            Richard Hartlage | 102 DEF                                            Tom Creswell, John Bonkowski | 101 AB
            How Safe Is Glyphosate? | Dr. Hannah Mathers | 102 ABC     1:45 PM    Landscape Awards Presentations, Pt. 3 | Theater
            Winter Turf Discussion Panel                               2:15 PM    Onboarding and Training New Staff
            Michelle DeCosta, Eric Watkins, Jeff Ische, Tom                       Joel Miller | Lakeshore Campfire
            Proshek, Matt Cavanaugh | 101 CDE
                                                                                  Battery Operated Outdoor Equipment
  9:10 AM   Walt Disney Never Tried to Grow Trees                                 Steve Hagen | Backyard Campfire
  9:40 AM   Gary Johnson | Theater
                                                                                  2:00 PM: MNRC Annual Meeting | Room 207
            Collaborative Work and Tools to Reduce Woody
            Invasive Plant Impacts in the Great Lakes Basin            2:15 PM    Pruning Demo | Climbers Corner
            Clair Ryan | Lakeshore Campfire                            2:45 PM    Use of Drones in Arboriculture
            Reducing Wear and Soil Compaction on Athletic Fields                  Brock Eastlund | The Sandbox
            Kristina Walker | Backyard Campfire
                                                                       2:30 PM    Let’s Drift Apart: The Issues of Herbicide Drift and
 9:45 AM    Social Media Storytelling | Ryan McEnaney | Theater        3:00 PM    Prevention | Hannah Mathers | Theater
 10:15 AM   Nursery Networking Group Mtg. | Lakeshore Campfire                    Not Your Father’s Patio Base
            Considering Adding Holiday Lighting to Your                           Keith Ehmke | Lakeshore Campfire
            Business?—What You Need to Know                                       Playground Safety Roundtable
            Wayne Wheeler | Backyard Campfire                                     Paul Miskimen | Backyard Campfire
  9:45 AM                                                                         Pre-Game Agronomic Field Safety Assessment for
 10:30 AM   Fly a Drone | Sam Geer | The Sandbox                       2:30 PM
                                                                       3:20 PM    Football and Soccer Fields to Reduce Player Injury
                                                                                  Kristina Walker | 102 ABC
 10:40 AM   Ten Breeders and Ten (Or So) Remarkable New Plants
 11:10 AM   Tim Wood | Theater                                                    A Minnesota Irrigation Contractors License? Benefit or
                                                                                  Distraction, Part 2 | Steve Hill | 102 DEF
            Irrigation Contractor Licensing: Benefit or
            Distraction – Q&A | Steve Hill | Lakeshore Campfire                   Plants Are Back in Landscape Architecture: The
                                                                                  Increasing Diversity of Plants in Public and Private
            Turf Applications Gone Awry                                           Projects | Richard Hartlage | Aud 1
            Jeff Schmidt | Backyard Campfire
                                                                                  Aging, Rejuvenation and Resilience in Trees
            10:45 AM: MPSTMA Annual Meeting | 101FG                               Peter Del Tredici | Aud 2
                                                                                  Estimating & Bidding: What You Need to Know, Part 2
 11:15 AM                                                                         Peter Baloglou, aka “Paver Pete” | Aud 3
 11:45 AM   Climbing Demo | Climbers Corner
                                                                                  Biodiversity of the Minnesota Big Woods and How
 11:15 AM   MN State Patrol Commercial Vehicle Inspection Demo                    Native Plants Might Be Incorporated into Golf Courses
 12:15 AM   The Sandbox                                                           Lee Freilich | 101 CDE
 11:20 AM   Managing Nature: Exploring the Relationship Between                   CLOSING KEYNOTE: The Champion's Code
 11:50 AM   Design and Maintenance of Native Plants                    3:20 PM    Building Relationships Through Life-Lessons of Integrity and
            Jim Hagstrom | Theater                                     4:00 PM    Accountability from the Sports World to the Business World
                                                                                  Ross Bernstein | Theater
16 | Northern Green 2020 Advance Program
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www.NorthernGreen.org                                                                                                                                                                Northern Green 2020 Advance Program |                         17
INTERACTIVE
                         TRACK
   *Requires Thursday Registration, plus paid premium upgrade.                                    Closing Keynote
                THURSDAY | ROOM 101 AB                                       The Champion’s Code
      DIAGNOSING TREE AND                                                    Building Relationships Through Life Lessons
                                                                             of Integrity and Accountability
       SHRUB PROBLEMS: A                                                     Ross Bernstein
      STEPWISE APPROACH                                                      THURSDAY 3:20–4:00 PM | THEATER
     Instructed by Tom Creswell and John Bonkowski,                          The best-selling author of nearly 50 sports books,
     Plant and Pest Diagnostic Lab, Purdue University                        Ross Bernstein has keynoted conferences for
                                                                             Fortune 500 companies on all seven continents
     This interactive and hands-on workshop will teach                       and has been featured on CNN, ESPN, Fox News,
     green industry professionals the steps of problem                       and “CBS This Morning,” as well as in the Wall
                        diagnosis, including tips for proper                 Street Journal, New York Times and USA Today.
                        identification of the host, as well                                    Ross’ program is based on a
                        as key symptoms and signs to help                                      series of interviews of more
                        identify specific plant diseases.                                      than 1,000 professional athletes
                        There are many look-alike problems                                     and coaches that all had one
                                                                                               thing in common — they were all
                        and expression of symptoms is a                                        members of championship teams.
                        dynamic process—with symptoms                                          In his research, he concluded
                        changing in appearance over time                                       that the same metrics and
           Tom                                                                                 characteristics that were common
         Creswell        This interactive session, with                          Ross
                                                                                               among champions in sports
                         hands-on diagnosis of samples, will                   Bernstein
                                                                                               were also common among peak
                         provide an overview of a stepwise                                     performers in business. There are
                         approach to problem solving. This                   reasons certain teams win consistently, whereas
                         hands-on workshop will conclude                     others don’t… and Ross explains why.
                         with a review of the samples,                       In an engaging, provocative, and visually
                         emphasizing the importance of                       entertaining style, Ross uses inspirational stories
                         proper plant identification and                     and poignant life lessons from the world of
                         recognition of common insects and                   sports to show attendees how to:
                         diseases for accurate diagnosis of                  • Create a “culture of excellence” by          KEYNOTE
                                                                                                                                    S
         John
       Bonkowski         problems on trees and shrubs.                         giving extraordinary customer service.
                                                                             • Generate momentum by utilizing
                                                                                                                             WITH ALL
                                                                                                                                                  FREE
                                                                               the “currency of karma.”                       PASSES
                                                                             • Follow their moral compasses
                                                                               to win “the right way,” with
                                                                               respect, ethics, and integrity.THE CHAMPION’S
                                                                             • Be better leaders and create more “buy-
                                                                                                                                    CODE
                                                                               in” by embracing change and failure.
                                                                             • Evolve from “order takers” to “trusted partners”

                                                                 THE CHAMPION’S CODE
                                                                               by enhancing the quality of their relationships.

                                                                                                                BUILDING RELATIONSHIPS THROUGH LIFE-LESSONS OF INTEGRITY AND
                                                                                                               ACCOUNTABILITY FROM THE SPORTS WORLD TO THE BUSINESS WORLD

                                                                                                           Keynotes Supported by:
                                                                  BUILDING RELATIONSHIPS THROUGH LIFE-LESSONS OF INTEGRITY AND
                                                                 ACCOUNTABILITY FROM THE SPORTS WORLD TO THE BUSINESS WORLD

                                                                          WHOLESALE NURSERY & HARDSCAPES
                                                                               Your Trusted Partner

18 | Northern Green 2020 Advance Program
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