Agriculture Wrapped with Social Networks, Data Mining and Mobile Computing to Boost up Crop Productivity

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43         International Journal of Biological Sciences and Engineering
                         Vol. 01, No. 01, January 2010, pp. 43-48

   Agriculture Wrapped with Social Networks, Data
    Mining and Mobile Computing to Boost up Crop
                    Productivity
                     HARITHA AKKINENI and VASAVI JUNAPUDI
 Asst. Prof, Department of Information Technology,PVP Siddhartha Institute of Technology
               Email:haritha_akkineni@yahoo.com,vasavi.singh@gmail.com

Abstract: “The backbone of Indian economy” –agriculture which is known for its multi-
functional success in generating employment, livelihood, food, nutritional and ecological
security is facing several problems in improving the crop productivity. As we had good
expertise in the field of agriculture the crucial information is not reaching the farmer
community in a timely manner. In this paper we made an effort to find a way out to bridge
the gap in the broadcast of information so that timely decisions can be taken for a better
farming. We are trying to propose a system which provides advisory services as a decision
support to farmers on crop related issues using the mobile services. In addition to these,
the effort is being made to familiarize this information through a social network where a
human being is a resource to influence others instead of mass media. Initially the proposed
system is designed to collect the climatic data and it will be passed to the mobiles of all
farmers through messages. There is a coordinator for each region to provide suggestions
periodically. At the end of cropping, the coordinator will collect the information like
    • Had the farmer utilized the climatic information
    • Type of soils
    • Type of seeds
    • Pesticides used
    • Yield information, etc
will be maintained in a database. Applying data mining techniques the results are analyzed.
In each location identifying a person, who utilized the services and achieved the higher
productivity. He will act as a motivator/educator to other farmers. Through him we will
educate/motivate other farmers about to consider and follow the climate alert message
information as valuable as mass media.

                                                on a global scale. Climate is usually defined
Introduction:
                                                as the "average weather," or more
Agriculture is the backbone for the India’s     rigorously, as the statistical description in
economies as two-third of the population        terms of the mean and variability of relevant
lives in rural areas and depends (directly /    quantities over a period of time ranging
indirectly) on agriculture for living. In       from months to thousands or millions of
Agriculture the irrigation systems and the      years. The classical period is 30 years, as
weather are the key factors for cultural        defined    by   the   World     Meteorological
productivity, as well as soil properties and    Organization (WMO). These quantities are
natural communities. The effect of climate      most often surface variables such as
on agriculture is related to variability’s in   temperature, precipitation, and wind. The
local climates rather than in global climate    Indian farming community is facing a
patterns. On the other hand, agricultural       multitude of problems to maximize crop
trade has grown in recent years, and now        productivity. In spite of successful research
provides significant amounts of food, on a      on new agricultural practices concerning
national level to major importing countries,    crop cultivation, majority of the farmers are
as well as comfortable income to exporting      not getting upper-bound yield due to several
ones. The international aspect of trade and     reasons. It is true that India possesses
security in terms of food implies the need to   valuable    agricultural    knowledge     and
also consider the effects of climate change     expertise such as usage of Crop Weather

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HARITHA AKKINENI and VASAVI JUNAPUDI                         44

Calendar by the Agricultural Meteorological      mining     is   becoming    an   increasingly
Division India Meteorological department.        important tool to transform these data into
Such crucial information is not reaching the     information. It is commonly used in a wide
farmer community in a timely manner.             range of profiling practices, such as
Indian farmers need timely expert advice         marketing, surveillance, fraud detection and
regarding the climate information to make        scientific discovery.
them more productive and competitive. In         An important part of the process is the
this article, we have made an effort to          verification and validation of patterns on
present a solution to bridge the information     other samples of data. Data mining is the
gap which can be reduced significantly           process of discovering from the previously
through the IT techniques like mobile            unknown and potentially interesting patterns
computing, data mining and social networks.      in large datasets [1].
In this paper we propose a framework for a
                                                 Social Networks:
cost-effective    agricultural    information
propagation system, to propagate expert          is a social structure made of individuals (or
agricultural knowledge to the farming            organizations) called "nodes," which are tied
community in order to improve crop               (connected) by one or more specific types of
productivity.                                    interdependency,        such    as    friendship,
This framework is an amalgamation of             kinship,     financial     exchange,      dislike,
mobiles computing, data mining and social        relationships of beliefs, knowledge or
networks. This framework is scalable which       prestige.
can    be incrementally developed and            Social networking can be defined as,
extended to cover all the farmers (crops) of     grouping of individuals into specific groups,
India in a cost-effective manner. It enables     like   small     rural    communities      or    a
the farmer to cultivate a crop with expertise,   neighborhood subdivision. Although social
as that of an agricultural expert, by            networking is possible in person, especially
disseminating climate information through        in the workplace, universities and high
mobiles in a timely manner.                      schools, it is most popular online. This is
                                                 because unlike most high schools, colleges
Techniques Used:
                                                 or workplaces, the internet is filled with
Mobiles:                                         millions of individuals who are looking to
    Ø Now days the cellular phones are           meet other people, to gather and share
        personalized with the usage of           first-hand     information and       experiences
        human being. The mobiles are used        about     any     number     of    topics    from
        by many people for many purposes.        golfing, gardening, developing friendships
        Main features of mobiles are:            and professional alliances.
    Ø For sending messages (text / voice /       Social    network      analysis   views     social
        multimedia)                              relationships in terms of network theory
    Ø Communicating with other people            about nodes and ties. Nodes are the
    Ø Entertainment purpose like taking          individual actors within the networks, and
        photos, recordings, storing movies       ties are the relationships between the
        and using as mp3 player.                 actors.
    Ø As a data carrier with the help of
                                                 Background:
        Bluetooth.
Recently, with help of 3G technology the         Mobile    phones     are   an     important
people can make video calling i.e.               communication     channel  today.   Be    it
communicating with other by seeing their         personal or business, dependency on the
image. Here the image is not a static one. It    hand held instrument has become an
will change with our movements.                  absolute necessity.
                                                 But with the onset of the technological
Data Mining:
                                                 revolution mobile phones are also being
is the process of extracting patterns from       used to help the farmer today by informing
data. As more data are gathered, data            him when to sow his crops and what

                International Journal of Biological Sciences and Engineering
                         Vol. 01, No. 01, January 2010, pp. 43-48
45          Agriculture Wrapped with Social Networks, Data Mining and
                      Mobile Computing to Boost up Crop Productivity

fertilizers to use. Thanks, to wireless          and curriculum artefacts are shared with
solution provider Handygo Ltd, farmers           educators and designers who are developing
across the country can now learn about           instructional multimedia materials to align
good farm practices and share their views        with and enhance the primary science
with experts on their mobiles. With more         curriculum       by     including     indigenous
than one in every third Indian a mobile          knowledge about sustainable agriculture
phone owner, Handy go has tied up with           from elders in the communities.
mobile service provider Bharti Airtel to offer   Data sources and analysis:
expert advice and information about farming      Data sources include:
as a value-added service.                        (1) audio-recorded interviews with African
 Handygo is also negotiating with Tata           community elders to learn about the
Teleservices and Idea Cellular to further        feasibility    on     connecting     sustainable
increase its reach, Handygo Chief Executive      agricultural practices to the primary school
Officer Praveen Rajpal told PTI. Farmers will    curriculum;
have to call the company’s service centre on     (2) audio-recorded interviews with African
a particular number charged at Rs. 1 per         teacher educator and teachers to assess
minute to get inputs about weather,              their feasibility of using mobile, web-based
fertilizer, seeds, pesticide and irrigation      devices     as    a   means      of   connecting
through its interactive voice response (IVR)     understandings of the use of indigenous
technology. The company has hired a team         scientific knowledge in the curriculum;
of farm sector experts to answer the             (3) Primary school curriculum guides and
queries. The service will also provide           other artifacts that pertain to indigenous
weather forecast using its tie-up with the       knowledge.       Formative      evaluation    has
Indian Meteorological Department.                employed the model proposed by Tessmer
Recently a new research work has been            (1993) and with additional techniques for
done in agriculture using mobiles and by         alpha and beta testing from Alessi and
taking the elders suggestions. This work has     Trollip (2000).
been done in Africa. The people took the         From a post-colonial theoretical framework
ideas, suggestions and the cultivation           [4], we are interested in understanding the
process by the elders. That information is       cross hybridization of ideas from Western
added as the curriculum for the youngsters       and indigenous science perspectives as we
to teach about the cultivation process in        explore      teaching       about    sustainable
agriculture. They tried to familiarize their     agriculture.
suggestions taken from the elders through        For this project, the nodes of the network to
mobiles. Why they took the help of mobiles       connect knowledge cultures within Africa
is now days mobiles are becoming                 and in the United States include the
personalized devices for the human being in      following:
day-to-day life. For example, in the year            1. A community elder in sub-Saharan
2000, one sub-Saharan country had 49,000                 Africa     is   a    farmer     providing
cell phones in use and by 2004 the number                knowledge of sustainable agriculture
increased to 2, 22,100. Mobiles are explored             practices,        including      channel
as a platform for delivery of instructional              irrigation, composting, and organic
multimedia and are critical for addressing               pest control;
the digital divides [2], but also progress in        2. A science and agriculture educator in
developing countries [3].                                sub-Saharan Africa is conducting field
In this project, science educators and                   testing of mobile devices and
instructional designers are collaborating with           sustaible agriculture curriculum with
elders, teachers, teacher educators and                  pre-service teachers; and
community members in a sub-Saharan                   3. A target primary school classroom
African country to establish a mobile                    and teacher has been selected from a
network to develop curriculum that draws                 primary science and agriculture class
from local resources and makes them                      in sub-Saharan Africa.
available on a global network. These ideas

                International Journal of Biological Sciences and Engineering
                         Vol. 01, No. 01, January 2010, pp. 43-48
HARITHA AKKINENI and VASAVI JUNAPUDI                      46

Moreover, taking the lead from projects          retrieve large amounts of data to deliver the
such as MobilED (http://mobiled.uiah.fi/),       information instantaneously to the needy.
we are exploring text-, voice-, and              Data mining technology can be used to
multimedia messaging, and the potential of       extract useful       knowledge from huge
solar-powered devices, including battery         databases.
chargers (Solio, http://www.solio.com/) and      We already defined the social network can
wireless    outdoor      routers    (Meraki,     built on a specific topic. Any information can
http://meraki.com/). The rationale for using     be spread through media like newspaper,
mobile phones and hand held devices is that      television and so on. But the “word of
they consume less power than other               mouth” works best than other Medias. For
hardware (e.g., laptops and tablet PCs) and      example let us a person wants to purchase a
can access the Internet via a cellular           house. To take a decision can be hard to
network, much needed in a African                make. The decision to purchase a house by
countries.                                       a person can be based on many parameters
                                                 such as the price of the house, distance
Proposed Work:
                                                 from the workplace where he / she working,
Now day’s Mobile phones are an important         quietness of the neighborhood, etc. Further,
communication      channel   today.  Be     it   many such parameters are highly subjective
personal or business, dependency on the          and difficult to evaluate or quantitatively
hand held instrument has become an               compare with respect to other parameters.
absolute necessity. The usage of mobiles are     Therefore, people very often refer to their
ONE can observe that during the last decade      friends for advice. However, how can the
progress in information technology (IT) is       person be sure that opinions from friends
affecting all spheres of our life. Due to        represent fairly diverse viewpoints so that
progress in hardware technologies, we are        she can make a wise choice? This can be
able     to   procure   high-speed   reliable    applied to agriculture to educate and
computers with huge storage capacities at        motivate the farmers in the cultivation
affordable cost. But many of the farmers are     process.
illiterate. Due to this many of the farmers
                                                 Algorithm:
are not able to utilize the facilities in
agriculture. We are taking the advantage of      Step 1: Collect the climatic data
the mobiles to educate them in agriculture       Step 2: Forward the information to the
by sending the messages.                         farmer’s mobiles.
By end of the year, at least half of India's     Step 3: Analyze the information using data
1.2 billion people could be walking with         mining techniques.
mobile phones, making it the world's largest     Step 4: Identify the farmer with high yield
cellular market, perhaps only rivaled by its     who will act as a motivator for other
neighbor China. India is experiencing an         farmers.
unprecedented spurt in the number of             Optimum dates for sowing have been
mobile phone users across the country            determined for the states of Maharashtra,
which has breached 450 million subscribers.      Rajasthan, Gujarat, Karnataka and Madhya
"We be confident that with 470 million           Pradesh by using daily rainfall data from
mobile connections in September 2009, we         1901 onwards. Such information helps in
will be well poised to cross yet another         deciding the best period for sowing
landmark of 500 million mobile connections       operations, water conservation measures
before end of this year", said A. Raja,          and evolution of appropriate cropping
Minister     of   Telecommunications     and     patterns. Correct determination of sowing
Information Technology. This shows the           dates is one of the most crucial decisions in
enormous usage of the mobiles across India.      any      agricultural     operation.      India
This stand as a stimulator for opting the        Meteorological Department has therefore
mobile technology.                               started providing on a scientific basis the
Also, database and data warehousing              detailed information on this particular aspect
technologies can be used to store and            of climate for different states in the form of

                International Journal of Biological Sciences and Engineering
                         Vol. 01, No. 01, January 2010, pp. 43-48
47           Agriculture Wrapped with Social Networks, Data Mining and
                        Mobile Computing to Boost up Crop Productivity

publications.    Based     on    daily    rainfall   Recently Scientists have harnessed a free
distribution for 80 years (1901-80), dates           operating system to turn a mobile phone
ideal for commencing sowing operations in            into a device for collecting data in the
five states are computed. A number of                developing world. The Open Data Kit (ODK),
stations, representing nearly all climatic, soil     developed by scientists at the University of
and cropping zones in the state are selected.        Washington, United States, is a free set of
With the help of suitable rainfall criteria, the     tools that helps organizations collect
sowing dates are identified and their                information      in    areas    with    poor
statistical properties are brought out.              infrastructure. It uses Android, an open-
The climatic data collected from the Indian          source mobile operating system launched
Meteorological Department and is divided             two years ago by a number of companies
based on the regions. The required                   including Google.
information is passed to the farmers mobiles         ODK enables users to collect a range of data
as Short Message Service. In parallel we are         including GPS locations and barcode scans.
assigning a coordinator for each region and          "The tools we've developed can help them
sending the information like the type of             collect a wide variety of data, create
seed, pesticides and so on to be used. Based         visualizations, and analyze it very quickly,"
on the requirements of a farmer this                 Hartung said. This tool can be used by the
information is propagated as a suggestion            coordinators to analyze the data. The
while farming. It is left up to the farmer’s         coordinators of all regions will send the
choice whether to use the provided                   analysis report to the system for global
information or not.                                  visualization.
As a part of this process for each region we         Finally the coordinator identifies a farmer
are assigning a Coordinator for supervising          with high yield as the educator/motivator for
the cultivation process.                             other farmers in that region. Here we are
    • Role of the Coordinator in each                including the social network concepts for
        region is to collect and maintain the        improving the yield of whole farming
        information like                             community in that region. The motivator will
    • Receiving the pesticides and other             motivate other farmers by illuminating the
        information     from    the    designed      methodology of his farming.
        system. Based on that data she/he            Note: The designed system can also analyze
        will guide the farmers.                      the data. Both the analysis is verified to
    • Visiting the farmers and the land              ensure the accuracy of the information.
        periodically. Sending a report to the        Same can be applied for selecting a
        designed systems about the updates           motivator.
        of farmers and their farming.
                                                     Conclusion:
    • Suggesting them what sort of
        pesticides to be used for what pests.        Through the designed system the former will
    • After      completion    of     cultivation    be benefited to get the high yield, by
        process the coordinator collects             receiving the knowledge about the climatic
        below data for analysis.                     information through the mobiles, he will sow
        o Had the farmer utilized the                the seeds. With the help of coordinators the
            climatic information                     farmers will get the suggestions immediately
        o Soil information                           about the pesticides for the different pests.
        o Type of seeds                              All the pest information is provided by the
        o Pesticides used                            designed system to the coordinator. Based
        o Yield information                          on the farmer’s requirement coordinator will
The coordinator uses the system having the           guide the farmers. By following the
data mining techniques to analyze the data.          suggestions / guidelines of the coordinator
In Parallel he will send the information to          the farmer can improve the yield. We are
the designed system for the global analysis          trying to motivate the all the farmers to take
of data.                                             guidelines from the coordinator to improve
                                                     their yields too.

                  International Journal of Biological Sciences and Engineering
                           Vol. 01, No. 01, January 2010, pp. 43-48
HARITHA AKKINENI and VASAVI JUNAPUDI                        48

                                                   References:
Future Work:
                                                   [1] Piatetsky-Shapiro, G., and Frawley, W.J.,
  •   Implementing the proposed system
                                                   eds. (1991) Knowledge Discovery in
      in the real world with all facilities like
                                                   Databases. Menlo Park, CA, AAAI Press.
      providing the solar batteries for the
                                                   [2] Jone, M. & Marsden, G. (2006). Mobile
      mobiles to recharge i.e. recharging
                                                   interaction design. West Sussex, England:
      the mobile batteries with the help of
                                                   John Wiley & Sons Ltd.
      solar system. Through this we can
                                                   [3] Curry, J, & Kenney, M. (2006). Digital
      reduce the global warming.
                                                   divide or digital development. First Monday,
  •   Though information is now being
                                                   11(3). Retrieved July 1, 2007 from:
      provided through text messages, the
                                                   http://www.firstmonday.org/issues/issue11_
      system is targeting to make the
                                                   3/curry/index.html
      service interactive very soon. It is
                                                   [4] Carter, L. (2004). Thinking differently
      dispersing    information     in     local
                                                   about cultural diversity: Using a postcolonial
      languages. If the information is in the
                                                   theory to (Re)read science education.
      form voice message in the regional
                                                   Science Education, 88(6), 819-836.
      local languages then the problem
      “the uneducated people are not able
      to utilize the climatic information
      through the mobiles” can be solved.

                International Journal of Biological Sciences and Engineering
                         Vol. 01, No. 01, January 2010, pp. 43-48
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