Alaska's News Source 2021 Media Kit - 50 1 E. 40 TH AVE - Gray Television
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50 1 E . 40 TH A VE
Alaska’s News Source
2021 Media Kit
AN CH ORAGE, AK 9950 3
THE BRAND
INCREASED
Over 60 years, Channel 2 has built a
reputation of excellence as Alaska's most-
watched news source, producing more than
49 hours of news and sports content each
week. The brand inspires confidence, loyalty
DISTRIBUTION
and trust with both our audience and clients.
The business community views us as Team members of Channel 2 News and CBS
reliable and effective. We are excited to be 5 News are committed to providing news to
welcoming the local CBS affiliate to our the consumer, wherever and whenever they
family and we are looking forward to offering consume news: on-air, on the web, via news
more options for news and business services and weather apps, and full newscasts on
to our viewers and clients. mobile. That distribution is extended by
simulcast of news on KFQD in Anchorage, on
OUR PEOPLE the NBC and CBS stations in Juneau and
Sitka, and to the rural areas of Alaska via the
Alaska Rural Communications Systems
The longevity and recognition of our core (ARCS), rural cable systems, and satellite
anchor team, and our reporters is very strong system delivery.
on all our newscasts. Our experienced sales
and production teams, many with more than 20
years in the media business, are dedicated to
delivering results for our advertisers.
Alaska's News Source
ALASKAS NEWS SOURCE Website:
2,582,396 117,068
February 2021 Digital Statistics VISITORS VIDEO PLAYS
*Source: Google Analytics,
March 2021
1,761,015 3,861,777
APP PAGE VIEWS WEB PAGE VIEWS
5,622,794
TOTAL VIEWS
Most Viewed Article
Facebook Twitter
Followers: Followers:
324K+ 53.2K+
Page Views on Article = 28,751
Core OTT/Firestick/Roku/Apple TV : 23,240 Users
VOD/Livestream : 217,278 Plays
DISTRIBUTION
Alaska’s News Source is also distributed on the Alaska Rural Communication System to
Our broadcasts are distributed over the air from
Talkeetna south to Kachemak bay. over 200 Alaskan rural communities across the state.
SOUTHEAST ALASKA Our NBC station KATH and CBS station K YEX (formerly KXLJ) are new additions to the Gray Television family, but are not new to Juneau, Sitka, and the surrounding communities. What is new is that in every community – Juneau, Sitka and Ketchikan – viewers can now receive three channels: NBC, CBS, and MyNetwork. We are fully committed to Southeast Alaska and have a full-time reporter located in Juneau to bring news from that region to the rest of the state. Our weather does forecasts specifically for Southeast that air in the network morning shows and in primetime on each station. CBS, NBC, and MyNetwork on the air in Juneau, Sitka and Ketchikan!
News
ALASKA’S
NEWS SOURCE
Sports
“Telling Alaska’s Story” Weather
Now producing more than 49 hours of
news, weather, and sports content
each week.
Click for Video: More Alaska’s News Source
Morning Edition News at 12 PM News at 4 PM News at 5 PM News at 5:30 PM News at 6 PM News at 10PM
M-F 5:00 - 7:00 AM M-F 12:00 – 12:30 PM M-Sun 4:00 - 5:00 PM M-Sun 5:00 - 5:30 PM M-F 5:30 – 6:00 PM M-F 6:00 - 7:00 PM M-Sun 10:00 - 10:30 PM
NBC NEWS & ENTERTAINMENT
NEW: CBS!
NEWS & ENTERTAINMENT Morning Edition: 7:00 - 9:00 AM
THE GREATEST HITS OF ALL TIME
THE HEROES YOU REMEBER
ON THE GO WITH YOU
View From Multiple Places Or On the Go : Mobile
Website Weather Ap p App
At HomeAUDIENCE TARGETING
EVERYTHING
Audience Targeting powered by GDM gives
local businesses the targeting capability of
DIGITAL big businesses. Completely custom
campaigns for your specific audience!
Banners: 300X600, 160X600, 300X250, 320X50, 728X90
Video: Pre-Roll, Mid-Roll, Post-Roll Video
Cross- Platform Capabilities:
EMAIL MARKETING •
•
Geo-Fencing
Event Targeting
Engage New In-Market Audiences • Keyword Search Retargeting
• Conversion Zone
170+ million consumer records &
• Site Retargeting
35 million business records
Optimize Delivery
In-depth delivery systems designed to
SOCIAL MEDIA
maximize delivery/inbox rates SERVICES
Compelling Creative Social media is the most powerful tool you
Impactful professional content/design have to connect to you customers!
with strong subject lines/CTAs
Platforms we serve:
Track Results
Transparent tracking & analysis reporting
with Google Analytics Integration
Also providing: lead generation, targeted banners
ads for desktop, mobile & tablet; video pre-roll; and
in-banner video adsPREMION: OTT
Is an award-winning OTT advertising platform.
Winner of the Best Audience-Based and
Buying Platform of The Year- 2019
OTT (“over the top”) is video contest such as TV shows, movies, sports & live
TV that can be viewed using an internet-enabled streaming device, without
requiring cable or satellite subscription.With a combined more than 100 years of
SYNTAX experience on our team, we are familiar with
the latest editing systems, industry trends
PRODUCTIONS and how to best present your message, on
all available platforms. We find the best
production approach for every budget and
work to exceed your expectations.
What does every strong message
need? A visual element. Let’s face it, we
live in the digital age and cameras are
everywhere. You probably have one in your
pocket right now. From viral videos to high
end commercials, the art of video
production is at an apex and our team will
help you craft a memorable campaign.
For decades, Syntax Productions has specialized in working with clients to Our teams’ skill sets include:
produce award-winning videos and commercials. Our mission is to make
• Advanced shooting in HD
sure your vision is expressed as effectively and creatively as possible.
• 4K
• Drone Aerials
• Traditional Photography
• Video Editing
Full Service Production • Copywriting
• Graphic Design / Animation
Syntax Productions has all the elements
to tell your storyTESTIMONIAL Laura Carpenter
recommends KTUU
FEEDBACK “I really glad that KTUU has been that media partner for us and helping us get
people excited about the shows.”
Anchorage Concert Association
Matt Fernandez
recommends KTUU
“It’s the only marketing I’ve seen return on, we’ve tried many different methods.
But we did a 30 second commercial with Channel 2 for The Diary of Ann Frank
and in that 30 seconds we were able to convey the drama and the danger that
people would experience in the play. ”
Anchorage Community Theater
Amy Seitz
recommends KTUU
"KTUU Channel 2 is the team we engage when we need to get critical
information to the majority of Alaskans. They listened to our needs, helped us
crafted a strategy, create our message and accomplished it all on budget and on
time. A positive experience with positive results!”
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