BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA

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BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
ALL ABOUT
BLUE
Color of the Year 2020

Global Marketing Cosmetics
February 2020
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
A POSITIVE
TWIST ON
“GETTING
THE BLUES”!
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
Classic Blue
Elevated Blue

CLASSIC
BLUE
Blue, represents one of the most vital
elements of nature and is favored by
the majority of people.
While generally, classic blue depicts an
ambiance of serenity, in cosmetics it
suggests a sophisticated but also a
whimsical image.

In a return to 80’s elements and
the 2020 color of the year, we
have some formulation examples
waiting for you!

3     All about Blue | Feb 2020
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
INDIGO
    INSPIRATION
    Wearable formulation prototypes
    with blue appeal

4
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
Elevated Blue
Variety of blue effect portfolio offerings

                                                  Ronastar®                Ronastar®                 Xirona®                Xirona®              Timiron®                Timiron®             Colorona®
    Colorona®              Colorona®
                                                    Aqua                     Blue                   Caribbean               Golden                 Arctic                Splendid             Blackstar
    Dark Blue              Light Blue
                                                   Sparks                   Sparks                     Blue                   Sky                  Silver                  Blue                  Blue

    Our classic azure      Color rich blue that   Large particle, glass    Large particle, glass   Neptunian appeal is     Celestial morning    Silver white            Interference with     Another take on
    mica based offering    captures cloudy, icy   flake interference       flake interference      achieved with           sky is captured      pigment that adds       intense reflectance   black pigment
    a rich and impactful   themes.                offering for a bright,   offering for a rich,    turquoise-blue-violet   with Gold/Silver –   unique frost effect;    and chroma due to     offerings. A
    color.                                        aqua blue sparkle        blue sparkle effect.    color travel effect.    Green/Blue color     innovative Silica       innovative layering   midnight blue
                                                  effect.                                                                  travel.              layering technology     technology; brings    aesthetic for
                                                                                                                                                achieves an             coolness to any       darkness & depth
                                                                                                                                                impactful, icy blue     blend.                with a unique royal
                                                                                                                                                flash of reflectance.                         reflectance.

5
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
We work in close collaboration with
Elevated Blue
                                renowned trend forecasting agencies
Inspired Formula Development    to offer you matching solutions:
                                  Ready to use formulation examples
                                  Numerous shades of blue with
                                  varying sparkle intensity

6   All about Blue | Feb 2020
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
LIP GLOSS
SHADES
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
Elevated Blue
Inspired Lip Gloss Shades

Fluorite
Twilight                             Luscious
                                     Ice

      US-18-149A                      US-18-152A
      Ronastar® Diamond Black 3.5%    Ronastar® Blue Sparks 5%
      Colorona® Magenta 3.5%
      Ronastar® Blue Sparks 3%

8    All about Blue | Feb 2020
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
US-18-152A - Formulation example
Luscious Ice Lip Gloss
    INGREDIENTS                                               ART.NO.                   INCI EU (INCI US)                                                                   [%]
    A
              ®                                                                         HYDROGENATED POLYISOBUTENE, ETHYLENE/PROPYLENE/STYRENE COPOLYMER,
    Versagel      ME 750                                                       (1)                                                                                          64.50
                                                                                        BUTYLENE/ETHYLENE/STYRENE COPOLYMER , BHT
    Indopol H-100                                                              (2)      POLYBUTENE                                                                          13.50
          ®
    Miglyol    812 N                                                           (3)      CAPRYLIC/CAPRIC TRIGLYCERIDE                                                         8.00
              ®
    Pelemol       OS                                                           (4)      ETHYLHEXYL STEARATE                                                                  5.00
              ®
    Pelemol       IN-2                                                         (4)      ISONONYL ISONONANOATE                                                                3.00

    Jeecide CAP                                                                (5)      CAPRYLYL GLYCOL                                                                      1.00

    B
                  ®
    Ronastar          Blue Sparks                               1.17045        (6)      CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE       5.00

SUPPLIERS:                                     PROCEDURE:                                                       NOTES:
(1) Penreco                                    Heat phase A with stirring to 90-95C until a uniform clear gel   Ronastar® Blue Sparks adds a dazzling, iced effect to
(2) Interorgana GmbH                           is formed. Cool the temperature to 55-60C and then add           any lip look. Apply over top lipstick to shift color to a
(3) IOI Oleo GmbH                              phase B one at a time while mixing. Cool down to 45-50C and      cooler aesthetic or wear alone for an brighter smile!
(4) Phoenix Chemical, Inc.                     pour into prepared containers.
(5) Jeen International Corporation
(6) Merck KGaA, Darmstadt, Germany /
    EMD Performance Materials

9                  All about Blue | Feb 2020
BLUE COLOR OF THE YEAR 2020 - GLOBAL MARKETING COSMETICS FEBRUARY 2020 - MERCK KGAA
US-18-149A - Formulation example
Fluorite Twilight Lip Gelee - Black Horizon
 INGREDIENTS                                               ART.NO.                  INCI EU (INCI US)                                                                                               [%]
 A
             ®
 Ronastar        Blue Sparks                                 1.17045        (1)      CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE                                      3.00
             ®                                                                       CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA, CI
 Ronastar        Diamond Black IQ                            1.17790        (1)                                                                                                                         3.50
                                                                                     77491 (IRON OXIDES)
            ®
 Colorona        Magenta                                     1.17389        (1)      MICA, CI 77891 (TITANIUM DIOXIDE), CI 75470 (CARMINE)                                                              3.50

 B
             ®
 RonaCare        AP                                          1.30163        (1)      BIS-ETHYLHEXYL HYDROXYDIMETHOXY BENZYLMALONATE                                                                     0.50

 Preservatives                                                                                                                                                                                          q.s.

 Fragrance Baies Rouge FEMA                                                 (2)      PARFUM (FRAGRANCE)                                                                                                 0.40

 Rheopearl KL2                                                              (3)      DEXTRIN PALMITATE                                                                                                  1.00

 Rheopearl ISL2                                                             (3)      STEAROYL INULIN                                                                                                    9.00
         ®                                                                           HYDROGENATED POLYISOBUTENE, ETHYLENE/PROPYLENE/STYRENE COPOLYMER,
 Versagel    ME 500                                                         (3)                                                                                                                     ad 100
                                                                                     BUTYLENE/ETHYLENE/STYRENE COPOLYMER , BHT

SUPPLIERS:                                  PROCEDURE:                                                     NOTES:
(1) Merck KGaA, Darmstadt, Germany /        Combine all ingredients of phase B. Heat up to approx. 70°C    Innovative lip gel formula showcases the color flip capability of Colorona Magenta.
    EMD Performance Materials               while stirring until the mass is homogenous and clear. Add     Ronastar Diamond Black IQ adds mysterious and lustrous depth, while Ronastar Blue
(2) Cosnaderm GmbH                          the pearlescent pigments of phase A while stirring. Fill the   Sparks adds eye catching blue sparkle. RonaCare® AP generates an efficient and
(3) Azelis Germany GmbH                     bulk into suitable packaging.                                  lasting antioxidative protection. An optically surprising lip finish that is guaranteed to
                                                                                                           mesmerize.

10              All about Blue | Feb 2020
Elevated Blue
Inspired Lipstick

          Glacial
          Blackberry

                       Stormy Orchid (Outer Color)
                       US-18-152B
                       Red 33/Castor Oil Dispersion 6.5%
                       Colorona® Blackstar Blue 8.5%
                       RonaFlair® Low Luster Pigment 3%

                       Frosted Sea (Inner Color)
                       US-18-152C
                       Timiron® Splendid Blue 14.5%
                       Colorona® Blackstar Blue 0.5%
                       RonaFlair® Low Luster Pigment 3%

11
US-18-152-B - Formulation example
Glacial Blackberry Ombre Lipstick –
Stormy Orchid Shade
 INGREDIENTS                                                            ART.NO.                  INCI EU (INCI US)                                                                                           [%]
 A
 Castor Oil                                                                              (1)     RICINUS COMMUNIS (CASTOR) SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL)                                      39.50
 Candelilla Wax                                                                          (2)     CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX)                                                         5.70
 Carnauba Wax                                                                            (2)     COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX)                                                 1.80
 Ozokerite Wax SP 1028P                                                                  (3)     OZOKERITE                                                                                                     1.50
 Microcrystalline Wax White 1275 W                                                       (2)     MICROCRYSTALLINE WAX                                                                                          3.00
 Myritol 312                                                                             (4)     CAPRYLIC/CAPRIC TRIGLYCERIDE                                                                                 16.00
 Blandol                                                                                (5)      PARAFFINUM LIQUIDUM (MINERAL OIL)                                                                             2.00
 Ceraphyl 847                                                                           (6)      OCTYLDODECYL STEAROYL STEARATE                                                                                5.00
 Eutanol G                                                                              (4)      OCTYLDODECANOL                                                                                                5.00
 OHlan                                                                                  (7)      HYDROXYLATED LANOLIN                                                                                          1.00

 B
 Covapate Unired NA 3723                                                                 (9)     CI 17200, CASTOR OIL                                                                                          6.50
              ®
 RonaCare          Poppy SE                                               1.32149        (8)     CAPRYLIC/CAPRIC TRIGLYCERIDE, PAPAVER RHOEAS EXTRACT, TOCOPHEROL                                              1.00
              ®
 RonaFlair         Low Luster Pigment                                     1.17399        (8)     MICA, CI 77120 (BARIUM SULFATE), CI 77891 (TITANIUM DIOXIDE)                                                  3.00
              ®
 Colorona         Blackstar Blue                                          1.17463        (8)     CI 77499 (IRON OXIDES), MICA                                                                                  8.50
              ®
 RonaCare          Bisabolol nat.                                         1.30170        (8)     BISABOLOL                                                                                                     0.50

SUPPLIERS:                  (8)       Merck KGaA,            PROCEDURE:                                                     NOTES:
(1) CasChem                           Darmstadt, Germany /   Heat Phase A with stirring to 75 C with mixing. Add Phase B    Utilizing split lipstick mold, trending ombre effect can be achieved in one swipe. Stormy
(2) Ross Waxes                        EMD Performance        and stir until the melt is homogeneous. Cool to 60 - 65 C.     Orchid is the darker, defining shade for depth, while Frosted Sea is the highlighting
(3) Strahl & Pitsch                   Materials              Fill into lipstick mold which has been preheated to about 55   shade for dimension and the appearance of enhanced volume. Colorona® Blackstar
(4) BASF AG                 (9)       Sensient Cosmetic      C. Cool the mold and transfer the bullets to cases. Flame if   Blue adds depth and mysterious blue reflectance. RonaCare® Bisabolol and RonaCare®
(5) Crompton B.V.                     Technologies           desired. **Adhere to recommended usage instructions            Poppy SE provided added conditioning and rejuvenation. RonaFlair Low Luster Pigment
(6) ISP Global Technologies                                  associated with split pomade molds; contact manufacturer       enhances application and payoff. Additional option to blend shades together for a
(7) Lubrizol                                                 for more information.                                          subdued, iced blueberry aesthetic.

12                All about Blue | Feb 2020
US-18-152-B - Formulation example
Glacial Blackberry Ombre Lipstick –
Frosted Sea Shade
 INGREDIENTS                                                             ART.NO.                  INCI EU (INCI US)                                                                                           [%]
 A
 Castor Oil                                                                               (1)     RICINUS COMMUNIS (CASTOR) SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL)                                      39.50
 Candelilla Wax                                                                           (2)     CANDELILLA CERA (EUPHORBIA CERIFERA (CANDELILLA) WAX)                                                         5.70
 Carnauba Wax                                                                             (2)     COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX)                                                 1.80
 Ozokerite Wax SP 1028P                                                                   (3)     OZOKERITE                                                                                                     1.50
 Microcrystalline Wax White 1275 W                                                        (2)     MICROCRYSTALLINE WAX                                                                                          3.00
 Myritol 312                                                                              (4)     CAPRYLIC/CAPRIC TRIGLYCERIDE                                                                                 16.00
 Blandol                                                                                 (5)      PARAFFINUM LIQUIDUM (MINERAL OIL)                                                                             2.00
 Ceraphyl 847                                                                            (6)      OCTYLDODECYL STEAROYL STEARATE                                                                                5.00
 Eutanol G                                                                               (4)      OCTYLDODECANOL                                                                                                5.00
 OHlan                                                                                   (7)      HYDROXYLATED LANOLIN                                                                                          1.00

 B
               ®
 RonaCare           Poppy SE                                               1.32149        (8)     CAPRYLIC/CAPRIC TRIGLYCERIDE, PAPAVER RHOEAS EXTRACT, TOCOPHEROL                                              1.00
           ®
 Timiron       Splendid Blue                                               1.17476        (8)     CI 77891 (TITANIUM DIOXIDE), MICA, SILICA                                                                    14.50
               ®
 Colorona          Blackstar Blue                                          1.17463        (8)     CI 77499 (IRON OXIDES), MICA                                                                                  0.50
               ®
 RonaFlair          Low Luster Pigment                                     1.17399        (8)     MICA, CI 77120 (BARIUM SULFATE), CI 77891 (TITANIUM DIOXIDE)                                                  3.00
               ®
 RonaCare           Bisabolol nat.                                         1.30170        (8)     BISABOLOL                                                                                                     0.50

SUPPLIERS:                  (7)        Lubrizol               PROCEDURE:                                                     NOTES:
(1) CasChem                 (8)        Merck KGaA,            Heat Phase A with stirring to 75 C with mixing. Add Phase B    Utilizing split lipstick mold, trending ombre effect can be achieved in one swipe. Stormy
(2) Ross Waxes                         Darmstadt, Germany /   and stir until the melt is homogeneous. Cool to 60 - 65 C.     Orchid is the darker, defining shade for depth, while Frosted Sea is the highlighting
(3) Strahl & Pitsch                    EMD Performance        Fill into lipstick mold which has been preheated to about 55   shade for dimension and the appearance of enhanced volume. Colorona® Blackstar
(4) BASF AG                            Materials              C. Cool the mold and transfer the bullets to cases. Flame if   Blue adds background for Timiron® Splendid Blue to provide a cool, frosty sheen with
(5) Crompton B.V.                                             desired. **Adhere to recommended usage instructions            exceptional blue reflectance. RonaCare® Bisabolol and RonaCare® Poppy SE provided
(6) ISP Global Technologies                                   associated with split pomade molds; contact manufacturer       added conditioning and rejuvenation. RonaFlair® Low Luster Pigment enhances
                                                              for more information.                                          application and payoff. Additional option to blend shades together for a subdued, iced
                                                                                                                             blueberry aesthetic.

13                 All about Blue | Feb 2020
EYE
SHADOWS
14   Title of Presentation | DD.MM.YYYY
Elevated Blue
Inspired Eye Shadows

     Azure                          Glacial                          Periwinkle
     Allure                         Indigo                           Twinkle

US-18-150A                         US-18-150B                        US-18-150C
Colorona® Dark Blue 25.5%          Colorona® Blackstar Blue 12.75%   Xirona® Nordic Sunset 21.25%
Ronastar® Black Allure 17%         Colorona® Dark Blue 12.75%        Colorona® Dark Blue 14.75%
                                   Colorona® Magenta 17%             Ronastar® Diamond Black IQ 6.5%

15     All about Blue | Feb 2020
US-18-150A - Formulation example
Azure Allure Eyeshadow
 INGREDIENTS                                                  ART.NO.                 INCI EU (INCI US)                                                                                        [%]
 A
               ®
 Ronastar          Black Allure                                 1.17307       (1)     CI 77499 (IRON OXIDES), SILICA, CI 77891 (TITANIUM DIOXIDE), MICA                                        17.00
               ®
 Colorona          Dark Blue                                    1.17324       (1)     MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE)                                        25.50
           ®
 Parteck       LUB Talc                                         1.08070       (1)     TALC                                                                                                      42.00
           ®
 Parteck       LUB MST                                          1.00663       (1)     MAGNESIUM STEARATE                                                                                         2.50

 Maisita Natural 9083                                                         (2)     ZEA MAYS (CORN STARCH)                                                                                     3.00

 B
           ®
 Oxynex        ST Liquid                                        1.30217       (1)     DIETHYLHEXYL SYRINGYLIDENEMALONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE                                          0.10

 DOWSIL™ 556 Cosmetic Grade Fluid                                             (3)     PHENYL TRIMETHICONE                                                                                        4.25

 Eutanol G                                                                    (4)     OCTYLDODECANOL                                                                                           ad 100

 Squalane, vegetable                                                          (5)     SQUALANE                                                                                                   2.15

 Preservative                                                                         PRESERVATIVE                                                                                               q.s.

SUPPLIERS:                                     PROCEDURE:                                                   NOTES:
(1) Merck KGaA, Darmstadt, Germany /           Mix the ingredients of phase A with appropriate stirring     Rich Colorona® Dark Blue is made mysterious by the addition of intense Ronastar®
    EMD Performance Materials                  equipment (e.g. propeller stirrer) until homogeneous. Add    Black Allure. Add Neptunian drama to your eye look with this dramatic blue hue.
(2) SLI Chemicals GmbH                         dissolved phase B while stirring thoroughly until
(3) Biesterfeld                                homogeneous. Add phase C and mix gently. Press powders
(4) BASF AG                                    into godets with suitable powder press equipment (e.g.
(5) Worlée Chemie GmbH                         Kemwall, 115-125 bar for godet size 36 mm in diameter).

16                 All about Blue | Feb 2020
US-18-150B - Formulation example
Glacial Indigo Eyeshadow
 INGREDIENTS                                                  ART.NO.                 INCI EU (INCI US)                                                                                     [%]
 A
               ®
 Colorona          Dark Blue                                    1.17324       (1)     MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE)                                     12.75
               ®
 Colorona          Blackstar Blue                               1.17463       (1)     CI 77499 (IRON OXIDES), MICA                                                                          12.75
               ®
 Colorona          Magenta                                      1.17389       (1)     MICA, CI 77891 (TITANIUM DIOXIDE), CI 75470 (CARMINE)                                                 17.00
           ®
 Parteck       LUB Talc                                         1.08070       (1)     TALC                                                                                                   42.00
           ®
 Parteck       LUB MST                                          1.00663       (1)     MAGNESIUM STEARATE                                                                                         2.50

 Maisita Natural 9083                                                         (2)     ZEA MAYS (CORN STARCH)                                                                                     3.00

 B
           ®
 Oxynex        ST Liquid                                        1.30217       (1)     DIETHYLHEXYL SYRINGYLIDENEMALONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE                                       0.10

 DOWSIL™ 556 Cosmetic Grade Fluid                                             (3)     PHENYL TRIMETHICONE                                                                                        4.25

 Eutanol G                                                                    (4)     OCTYLDODECANOL                                                                                       ad 100

 Squalane, vegetable                                                          (5)     SQUALANE                                                                                                   2.15

 Preservative                                                                         PRESERVATIVE                                                                                               q.s.

SUPPLIERS:                                     PROCEDURE:                                                   NOTES:
(1) Merck KGaA, Darmstadt, Germany /           Mix the ingredients of phase A with appropriate stirring     The incorporation of Colorona® Magenta warms the rich Colorona® Dark Blue and adds
    EMD Performance Materials                  equipment (e.g. propeller stirrer) until homogeneous. Add    additional unexpected frosty blue reflectance. Adding Colorona® Blackstar Blue
(2) SLI Chemicals GmbH                         dissolved phase B while stirring thoroughly until            provides depth with blue reflectance, resulting in a unique indigo shade with icy
(3) Biesterfeld                                homogeneous. Add phase C and mix gently. Press powders       effects!
(4) BASF AG                                    into godets with suitable powder press equipment (e.g.
(5) Worlée Chemie GmbH                         Kemwall, 115-125 bar for godet size 36 mm in diameter).

17                 All about Blue | Feb 2020
US-18-150C - Formulation example
Periwinkle Twinkle Eyeshadow
 INGREDIENTS                                                  ART.NO.                 INCI EU (INCI US)                                                                                          [%]
 A
               ®
 Colorona Dark Blue                                             1.17324       (1)     MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE)                                           14.75
        ®
 Xirona        Nordic Sunset                                    1.17112       (1)     SILICA, CI 77891 (TITANIUM DIOXIDE), TIN OXIDE                                                              21.25
               ®                                                                      CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA, CI
 Ronastar          Diamond Black IQ                             1.17790       (1)                                                                                                                  6.50
                                                                                      77491 (IRON OXIDES)
           ®
 Parteck       LUB Talc                                         1.08070       (1)     TALC                                                                                                        42.00
           ®
 Parteck       LUB MST                                          1.00663       (1)     MAGNESIUM STEARATE                                                                                           2.50

 Maisita Natural 9083                                                         (2)     ZEA MAYS (CORN STARCH)                                                                                       3.00

 B
           ®
 Oxynex        ST Liquid                                        1.30217       (1)     DIETHYLHEXYL SYRINGYLIDENEMALONATE, CAPRYLIC/CAPRIC TRIGLYCERIDE                                             0.10

 DOWSIL™ 556 Cosmetic Grade Fluid                                             (3)     PHENYL TRIMETHICONE                                                                                          4.25

 Eutanol G                                                                    (4)     OCTYLDODECANOL                                                                                             ad 100

 Squalane, vegetable                                                          (5)     SQUALANE                                                                                                     2.15

 Preservative                                                                         PRESERVATIVE                                                                                                     q.s.

SUPPLIERS:                                     PROCEDURE:                                                   NOTES:
(1) Merck KGaA, Darmstadt, Germany /           Mix the ingredients of phase A with appropriate stirring     Ronastar® Diamond Black IQ provides lustrous depth, while Xirona® Nordic Sunset
    EMD Performance Materials                  equipment (e.g. propeller stirrer) until homogeneous. Add    lends eye catching color travel reflectance to transform rich Colorona® Dark Blue into a
(2) SLI Chemicals GmbH                         dissolved phase B while stirring thoroughly until            whimsical, cloudy shade!
(3) Biesterfeld                                homogeneous. Add phase C and mix gently. Press powders
(4) BASF AG                                    into godets with suitable powder press equipment (e.g.
(5) Worlée Chemie GmbH                         Kemwall, 115-125 bar for godet size 36 mm in diameter).

18                 All about Blue | Feb 2020
EYE SHADOW
GEL SHADES
Elevated Blue
Inspired Eye Shadow Gel Shades

     Marine                         Midnight                Cerulean                     Royal
     Mirage                         Sapphire                Cloud                        Cobalt

US-18-151A                            US-18-151B               US-18-151C                 US-18-151D
Xirona®                               Ronastar®                Ronastar®                  Colorona®
Caribbean Blue 10%                    Diamond Black IQ 8%      Diamond Black IQ 3%        Dark Blue 10%
Colorona®                             Timiron®                 Colorona® Light Blue 8%    Ronastar®
Dark Blue 5%                          Splendid Blue 7%         Ronastar® Blue 4%          Blue Sparks 5%

20      All about Blue | Feb 2020
US-18-151A - Formulation example
Marine Mirage Eyeshadow Gel
 INGREDIENTS                                               ART.NO.                   INCI EU (INCI US)                                                                                       [%]
 A
        ®
 Xirona     Caribbean Blue                                   1.17165        (1)      MICA, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE                                                    10.00
            ®
 Colorona       Dark Blue                                    1.17324        (1)      MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE)                                           5.00

 Water, demineralized                                                                AQUA (WATER)                                                                                            68.00
            ®
 Carbopol       Ultrez 21                                                   (2)      ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER                                                                0.30

 B
 pH Adjuster                                                                         Neutralizer                                                                                                 0.70

 Preservatives                                                                       PRESERVATIVE                                                                                                q.s.

 Glycerol, anhydrous                                         1.04093        (1)      GLYCERIN                                                                                                    2.00

 Water, demineralized                                                                AQUA (WATER)                                                                                           ad 100

SUPPLIERS:                                  PROCEDURE:                                                                          NOTES:
(1) Merck KGaA, Darmstadt, Germany /        Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez   Xirona® Caribbean Blue lightens rich Colorona® Dark Blue while
    EMD Performance Materials               21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in   also adding oceanic reflectance for a dreamy, watery effect!
(2) Gattefossé (Deutschland) GmbH           Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A
                                            while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary.

21              All about Blue | Feb 2020
US-18-151B - Formulation example
Midnight Sapphire Eyeshadow Gel
 INGREDIENTS                                              ART.NO.                   INCI EU (INCI US)                                                                                           [%]
 A
           ®
 Timiron       Splendid Blue                                1.17476        (1)      CI 77891 (TITANIUM DIOXIDE), MICA, SILICA                                                                     7.00
               ®                                                                    CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA,
 Ronastar          Diamond Black IQ                         1.17790        (1)                                                                                                                    8.00
                                                                                    CI 77491 (IRON OXIDES)
 Water, demineralized                                                               AQUA (WATER)                                                                                                 68.00
           ®
 Carbopol      Ultrez 21                                                   (2)      ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER                                                                      0.30

 B
 pH Adjuster                                                                        Neutralizer                                                                                                       q.s.

 Preservatives                                                                      PRESERVATIVE                                                                                                      q.s.

 Glycerol, anhydrous                                        1.04093        (1)      GLYCERIN                                                                                                          2.00

 Water, demineralized                                                               AQUA (WATER)                                                                                                ad 100

SUPPLIERS:                                 PROCEDURE:                                                                           NOTES:
(1) Merck KGaA, Darmstadt, Germany /       Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez    Timiron® Splendid Blue lightens Ronastar® Diamond Black IQ to
    EMD Performance Materials              21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in    allow a bright blue reflectance to shine through resulting for in a
(2) Lubrizol                               Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A      mysterious blue with watery depths.
                                           while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary.

22             All about Blue | Feb 2020
US-18-151C - Formulation example
Cerulean Cloud Eyeshadow Gel
 INGREDIENTS                                               ART.NO.                   INCI EU (INCI US)                                                                                     [%]
 A
            ®
 Ronastar       Blue                                         1.17716        (1)      CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE                          4.00
            ®                                                                        CI 77499 (IRON OXIDES), ALUMINA (OR ALTERNATIVELY: SYNTHETIC SAPPHIRE), SILICA,
 Ronastar       Diamond Black IQ                             1.17790        (1)                                                                                                             3.00
                                                                                     CI 77491 (IRON OXIDES)
            ®
 Colorona       Light Blue                                   1.17323        (1)      MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE)                                      8.00

 Water, demineralized                                                                AQUA (WATER)                                                                                           68.00
         ®
 Carbopol    Ultrez 21                                                      (2)      ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER                                                            0.30

 B
 pH Adjuster                                                                         Neutralizer                                                                                             q.s.

 Preservatives                                                                       PRESERVATIVE                                                                                            q.s.

 Glycerol, anhydrous                                         1.04093        (1)      GLYCERIN                                                                                                2.00

 Water, demineralized                                                                AQUA (WATER)                                                                                          ad 100

SUPPLIERS:                                  PROCEDURE:                                                                          NOTES:
(1) Merck KGaA, Darmstadt, Germany /        Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez   Ethereal Colorona® Light Blue is transformed by lustrous
    EMD Performance Materials               21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in   Ronastar® Diamond Black IQ and effervescent Ronastar®
(2) Gattefossé (Deutschland) GmbH           Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A     Blue for a tranquil blue with next level reflectance.
                                            while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary.

23              All about Blue | Feb 2020
US-18-151D - Formulation example
Royal Cobalt Eyeshadow Gel
 INGREDIENTS                                               ART.NO.                   INCI EU (INCI US)                                                                                        [%]
 A
            ®
 Colorona       Dark Blue                                    1.17324        (1)      MICA, CI 77891 (TITANIUM DIOXIDE), CI 77510 (FERRIC FERROCYANIDE)                                        10.00
            ®
 Ronastar       Blue Sparks                                  1.17045        (1)      CALCIUM ALUMINUM BOROSILICATE, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE                              5.00

 Water, demineralized                                                                AQUA (WATER)                                                                                              68.00
          ®
 Carbopol     Ultrez 21                                                     (2)      ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER                                                               0.30

 B
 pH Adjuster                                                                         Neutralizer                                                                                                0.70

 Preservatives (q.s.)                                                                PRESERVATIVE                                                                                               0.00

 Glycerol, anhydrous                                         1.04093        (1)      GLYCERIN                                                                                                   2.00

 Water, demineralized                                                                AQUA (WATER)                                                                                            ad 100

SUPPLIERS:                                  PROCEDURE:                                                                          NOTES:
(1) Merck KGaA, Darmstadt, Germany /        Disperse all pigments in the water of Phase A. With stirring, add Carbopol Ultrez   Rich, full bodied Colorona® Dark Blue is lightened and brightened
    EMD Performance Materials               21. Mix with high agitation until thoroughly dispersed. Premix the ingredients in   with the incorporation of Ronastar® Blue Sparks, for a dynamic
(2) Gattefossé (Deutschland) GmbH           Phase B until a homogeneous solution is obtained. Add Phase B slowly to Phase A     and dramatic jewel toned aesthetic.
                                            while stirring. Adjust the pH to 7.0-7.5 with citric acid, if necessary.

24              All about Blue | Feb 2020
Elevated Blue
Inspired Highlighter

     Moonstone
     Dew

25    All about Blue | Feb 2020
US-P156-18-11B - Formulation example
Moonstone Dew Highlighting Powder
 INGREDIENTS                                               ART.NO.                  INCI EU (INCI US)                                                                                       [%]
 A
           ®
 Xirona        Caribbean Blue                                1.17165       (1)      MICA, CI 77891 (TITANIUM DIOXIDE), SILICA, TIN OXIDE                                                    46.65

 C
           ®
 Parteck       LUB Talc                                      1.08070       (1)      TALC                                                                                                    ad 100

 Bole white                                                  1.05006       (1)      KAOLIN                                                                                                       9.00

 Preservatives                                                                      PRESERVATIVE                                                                                                 q.s.

 C
 Mackaderm DDA                                                             (2)      DIOCTYLDODECYL ADIPATE                                                                                       1.11
       ®
 Miglyol       812 N                                                       (3)      CAPRYLIC/CAPRIC TRIGLYCERIDE                                                                                 1.11

 all-rac-alpha-Tocopheryl acetate                            5.00952       (1)      TOCOPHERYL ACETATE                                                                                           0.11

SUPPLIERS:                                  PROCEDURE:                                                         NOTES:
(1) Merck KGaA, Darmstadt, Germany /        Grind the ingredients of phase B until the blend is homogeneous.   Harness the powder of cool, holographic reflectance with Xirona® Caribbean Blue
    EMD Performance Materials               Add the pigments of phase A and stir with a propeller stirrer.     for refreshed look.The amount of pearlescent pigments can be varied and is
(2) Brenntag Chemiepartner GmbH             Then add premixed phase C while stirring strongly.                 compensated by the amount of talc and kaolin used.
(3) IOI Oleo GmbH

26              All about Blue | Feb 2020
COBALT
                                 CREATION
                                 Understanding Color Theory &
                                 Utilizing the Principles to Create
                                 a Multitude of Impactful Looks

27   All about Blue | Feb 2020
Elevated Blue
Applying color principles yields artful, on-trend looks

     Color Wheel – Rich Blue Family   Color Combos Based on Color Principles

                                                           Monochromatic-
                                                           Simple,
                                                           Low contrast

                                                           Complementary-
                                                           Dynamic,
                                                           High contrast

                                                           Triadic-
                                                           Fun,
                                                           Medium Contrast

                                                           Analogous-
                                                           Sophisticated,
                                                           Medium Contrast

28   All about Blue | Feb 2020
Elevated Blue - strategic shade pairings
Monochromatic recommendations

Monochromatic: variations of shades, tints, and tones of a single color.
A monochromatic blue aesthetic creates drama and whimsy.

     2.5% Colorona®                 Colorona®                    60% Colorona®        2.6% Colorona®
     Dark Blue                      Dark Blue                    Dark Blue            Dark Blue
     2.5% Colorona®                                              10% Colorona®        1.4% Ronastar®
     Blackstar Blue                                              Blackstar Blue       Diamond Black IQ
                                                                 30% RonaFlair®       1% Colorona®
                                                                 Low Luster Pigment   Patagonian Purple

29      All about Blue | Feb 2020
Elevation of the Blue - strategic shade pairings
Analogous recommendations

Analogous: a color and the shade right next to it on the wheel. Vibrant
electric blue and jewel tone berry creates a vibrant peacock effect.

 Icy Mint Loose Powder                      Neofolk Powder Pigment         Cosmic Sky Nail Polish
 (W 19-24)                                  (S 19-4)                       (S 19-24)
 13.75% Timiron® Splendid Green             60% Colorona® Dark Blue        3% Timiron® Halo White
 2.5% Colorona® Majestic Green              40% Colorona® Majestic Green   1.5% Xirona® Golden Sky
 2.5% Colorona® Dark Blue                                                  0.5% Colorona® Dark Blue
                                                                           1% Colorona® Majestic Green

30     All about Blue | Feb 2020
Elevation of the Blue - strategic shade pairings
Analogous recommendations

Analogous: a color and the shade right next to it on the wheel. Vibrant
electric blue and jewel tone berry creates a vibrant peacock effect.

 Techno Sensitive                    Colorona®         Iodized Life Powder           Fun Lab Powder Pigment
 (S 17-2)                            Light Blue        Pigment (S 18-4)              (S 18-2)
 60% Timiron® Splendid Blue                            40% Colorona® Dark Blue 40%   75% Xirona® Golden Sky
 10% Colorona® Dark Blue                               40% Timiron® Splendid Gold    25% Colorona® Dark Blue
 30% Timiron® Supersheen                               20% Timiron® SynWhite Satin
 MP-1001

31     All about Blue | Feb 2020
Elevation of the Blue - strategic shade pairings
Analogous recommendations

Analogous: a color and the shade right next to it on the wheel. Vibrant
electric blue and jewel tone berry creates a vibrant peacock effect.

Crème de Cassis                    Purple Rain Nail            Bohemian Berry        Pink Sapphire Lipstick
(W 17-42)                          Polish (S 13-35)            Eyeshadow (W 19-42)   (S 20-22)
8% Ronastar®                       1.8% Colorona®              26.5% Colorona®       14.5% Colorona®
Diamond Black IQ                   Mica Black                  Bordeaux              SynBerry Pink
4% Colorona® Blackstar Blue        1.2% Colorona®              2.5% Colorona®        6% Ronastar®
3% Colorona® Bordeaux              Bordeaux                    Dark Blue             Black Allure

4% Red 7/Castor Oil                1% Ronastar®                1.0% Ronastar®        6.5% Red 7/Castor Oil
Dispersion                         Purple Sparks               Black                 Dispersion

32     All about Blue | Feb 2020
Elevation of the Blue - strategic shade pairings
Analogous recommendations

Analogous: a color and the shade right next to it on the wheel. Vibrant
electric blue and jewel tone berry creates a vibrant peacock effect.

 Colorona® Patagonian                        Sin Creamy Eyeshadow         Luxurious Lilac Nail Polish
 Purple                                      (S 13-11)                    (W 15-43)
                                             5% Timiron® Super Violet     4% Colorona® Patagonian Purple
                                             5% RonaFlair® Soft Sphere    2% Red Dispersion
                                             20% Colorona®
                                             Patagonian Purple

33     All about Blue | Feb 2020
Elevated Blue - strategic shade pairings
Complementary recommendations

Complementary: a color and its exact opposite on the wheel. Rich blue is paired
with warm orange shades for an impressive color aesthetic that turns heads.

 Modern Harlequin Pigment                   Antique Orange Liquid                 Move Up Pigment
 Powder (S 18-3)                            Eye Liner (S 16-12)                   Powder (S 17-1)
 10% Colorona® Imperial Citrine             6% Colorona®                          75% Colorona® Tangerine Orange
 60% Colorona® Tangerine Orange             Tangerine Orange                      25% Timiron® Splendid Copper
 30% Timiron® SynBeam Gold

34    All about Blue | Feb 2020
Elevated Blue - strategic shade pairings
Complementary recommendations

Complementary: a color and its exact opposite on the wheel. Rich blue is paired
with warm orange shades for an impressive color aesthetic that turns heads.

 Nevada Sun All-in-One Powder               Africa Eyeshadow                      Wonderful Blush
 (S 19-41)                                  (S 13-31)                             (S 13-12)
 18.5% Colorona® Tangerine Orange           3% Xirona® Le Rouge                   18.25% Colorona® Imperial Topaz
 10% Ronastar® Golden Lights                1.5% Colorona® SynCopper              9.25% Colorona® SynCranberry
 1.5% Colorona® Bright Gold                 1% Colorona® Blackstar Red            1.25% Ronastar® Golden Jewel

35    All about Blue | Feb 2020
BLUE
     BOUNTY
     Additional insights to create
     blue aesthetics

36
BRING NEW MEANING TO
‘GETTING THE BLUES’!

37   All about Blue | Feb 2020
Elevated Blue
Strategic blending can yield a multitude of shades & finishes

Interference Offerings                                Alter Depth
     Alter the temperature of a shade; the             Colorona® Blackstar Blue adds depth                           5% Colorona®
     addition of an interference blue can result in    while also imparting a unique blue                            Blackstar Blue +
     a “cooler” hue                                    reflectance                                                   95% Timiron®
     Red shades can be made lighter with a cool,       Colorona® Dark Blue can also impart                           Splendid Blue
     shimmering finish by incorporating an             depth to a color without the “dirtiness”
     interference blue.                                of black
                                                       Likewise, Colorona® Light Blue can be
                                                       transformed with a black pigment (i.e
Blue Creation without                                  Ronastar® Diamond Black IQ or              15% Colorona®
Ferric Ferrocyanide                                    Ronastar® Black Allure) into a sultry,     Blackstar Blue +
                                                       gray-blue or gothic pastel                 85% Ronastar®
     Blues can be created by mixing an                                                            Blue Sparks
     Interference Blue with a dark pigment
     (i.e. Colorona® Diamond Black IQ or
     Colorona® Patagonia Purple)
     These blues tend to be more stable in
     formulations and do not have the associated                                      THE EFFECT
                                                                                      POSSIBILITIES
     regulatory restrictions

38         All about Blue | Feb 2020
                                                                                      ARE ENDLESS!!
Elevated Blue
Coming soon!

REACH OUT TO
THE STARS!
Ronastar® Blue Lights

Stay tuned as our new addition, Ronastar®
Blue Lights suffuses each ounce of texture
with hovering marbles of indigo sparkle for
a zero-gravity effect and visual depth!
Add a blue living sparkle or metallic effect to
color cosmetics or add a dash to personal
care products for a visually refreshing kick!

39     All about Blue | Feb 2020
ELEVATED
BLUE
Elevated Blue
Experience the blue from our portfolio

                           117324                                                 117323
                           Colorona® Dark Blue                                    Colorona® Light Blue
                                 Substrate: Mica-based                                 Substrate: Silica-based
                                 Particle size: 10-60µm                                Particle size: 10-60µm
                                 Color: A classic azure with                           Color: Rich blue that depicts cloudy,
                                 impactful rich color intensity                        icy themes

                           117076                                                 117045
                           Ronastar® Aqua Sparks                                  Ronastar® Blue Sparks

                                 Substrate: Ca-Al Borosilicate                         Substrate: Ca-Al Borosilicate

                                 Particle size: 20-200µm                               Particle size: 20-200µm

                                 Color: Large particle, glass flake                    Color: Large particle, glass flake
                                 interference offering a bright aqua                   interference offering a rich blue
                                 blue sparkle effect                                   sparkle effect

                                                                       (Ronastar® Blue is same color and substrate with slightly smaller particle size)

41   All about Blue | Feb 2020
Elevated Blue
Experience the blue from our portfolio

                           117165                                                      117499
                           Xirona® Caribbean Blue                                      Xirona® Golden Sky
                                 Substrate: Mica-based                                      Substrate: Silica-based
                                 Particle size: 10-60µm                                     Particle size: 5-50µm
                                 Color: Neptunian appeal                                    Color: Celestial morning sky is
                                 achieved with turquoise-blue-                              captured with gold, silver-green and
                                 violet color travel effect                                 blue color travel effect

                           117457                                                      117476
                           Timiron® Arctic Silver                                      Timiron® Splendid Blue

                                 Substrate: Mica-based                                      Substrate: Mica-based

                                 Particle size: 10-60µm                                     Particle size: 10-60µm

                                 Color: Silver white pigment that                           Color: Interference effect with
                                 adds unique frost effect. Innovative                       intense reflectance and chroma due
                                 silica layering technology for an                          to innovative layering technology;
                                 impactful icy blue flash of                                adds coolness to any blend
                                 reflectance                            (Additional Blue interference offerings: Timiron® Silk Blue, Timiron® Super Blue,
                                                                        Timiron® Starlight Blue, Timiron® SynBeam Blue (varying particle sizes/substrates)

42   All about Blue | Feb 2020
Elevated Blue
Experience the blue from our portfolio

     117463
     Colorona® Blackstar Blue
       Substrate: Mica-based
       Particle size: 10-60µm
       Color: A midnight blue aesthetic for a
       saturated dark shade for depth and a unique
       royal reflectance

43     All about Blue | Feb 2020
44
CONTACT
DATA      Products are warranted to meet the specifications set forth on their label/packaging and/or certificate of analysis at the time
          of shipment or for the expressly stated duration. Merck provides information and advice on application technologies and
          relevant regulations based upon its current knowledge and opinion. MERCK MAKES NO REPRESENTATION OR WARRANTY OF
          ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY OR FITNESS FOR A PARTICULAR USE REGARDING OUR
          PRODUCTS, THEIR APPLICATION OR ANY INFORMATION PROVIDED IN CONNECTION THEREWITH.

          Merck shall not in any event be liable for incidental, consequential, indirect, exemplary or special damages of any kind
          resulting from any use or failure of the products. Customer is responsible for and must independently determine the
          suitability of Merck´s products for its products, intended use and processes. The foregoing information and suggestions are
          also provided without warranty of non-infringement as to intellectual property rights of third parties and shall not be
          construed as any inducement to infringe the rights of third parties. Customer shall be responsible for obtaining any
          applicable third party intellectual property licenses. All sales are subject to Merck’s complete Terms and Conditions of Sale.
          Prices are subject to change without notice. Merck reserves the right to discontinue products without prior notice.

          Merck, the vibrant M, Colorona, Oxynex, Rona, RonaCare, RonaFlair, Ronastar, Timiron and Xirona are trademarks of
          Merck KGaA, Darmstadt, Germany. All other trademarks pertain to their proprietors.

          Merck KGaA                               EMD Performance Materials Corp.            Merck Ltd.
          Performance Materials                    Surface Solutions                          Performance Materials
          Surface Solutions                        Cosmetics                                  Surface Solutions
          Cosmetics                                1200 Intrepid Ave Suite 300                Cosmetics
          Frankfurter Str. 250                     Philadelphia, PA 19112, USA                ARCO Tower, 5F
          64293 Darmstadt, Germany                 emd4cosmetics.com                          8-1, Shimomeguro 1-chome Meguro-ku
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          E-Mail: cosmetic@merckgroup.com          A business of Merck KGaA                   merck4cosmetics.com
                                                   Darmstadt, Germany                         E-Mail: merck_cos@merckgroup.com
                                                                                              A business of Merck KGaA
                                                                                              Darmstadt, Germany
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