Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET

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Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
FACT
                                  SHEET

                                  Anonymous.
Anonymous

                                  A creative lab.
                                  Based in Singapore,
                                  Collaborating with the world.

+65 6440 7330
www.madebyanonymous.com                   @madebyanonymous
18 Chiku Road, Singapore 429430           hello@madebyanonymous.com   1/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
STUDIO
                                  PROFILE

Anonymous                         Since 2005, Anonymous has been many things:                    INITIATIVES                          SELECTED CLIENT LIST                SERVICES
                                  an award-winning design studio, a content and creative         For over 14 years, the lab has       Antalis Paper (Singapore)           Anonymous helps clients get to the
                                  agency, and creator of acclaimed projects such as              created a series of self-initiated   Central Provident Fund Board        core of what matters through:
                                  A Design Film Festival, Bracket, FoodCine.ma and               projects, some of which have         DesignSingapore Council
                                  plusminusten. Today, it has evolved into a creative lab        become brands in their own right.    National Arts Council (Singapore)   Creative Strategy
                                  that observes, listens, investigates and experiments                                                National University of Singapore    Corporate Identity
                                  through design.                                                A Design Film Festival               Nikon Corporation (Japan)           Brand Strategy
                                                                                                 www.designfilmfestival.com           Singapore Art Museum                Creative & Art Direction
                                  The multidisciplinary lab is best known for its approach                                            Studioriley                         Graphic Design
                                  of stripping things down to their simplest form, whether       Bracket Vol. 01 - 08                 UNIQLO                              Information Design
                                  it be in research, strategy or creative direction. By          www.brckt.com                        WOHA Architects                     Copywriting / Editing
                                  simplifying each brand’s values, Anonymous offers clarity
                                  in a world that’s increasingly messy and complicated.          FoodCine.ma                          SELECTED AWARDS LIST                Content & Production
                                                                                                 www.foodcine.ma                      Art Directors Club New York         Interactive / Web Design
                                  Founders Felix Ng and Germaine Chong believe in                                                     British D&AD Awards                 Content Creation
                                  partnering closely with clients to design the right solution                                        Creative Circle Awards              Editorial Design
                                  for every brief. Anonymous draws on an international                                                HKDA Awards                         Custom Publishing
                                  network of collaborators and partners to bring each                                                                                     Illustration
                                  project to life. Every team is made up of like-minded and                                           SELECTED PRESS LIST                 Packaging Design
                                  talented creatives, hand-picked depending on the needs                                              +81 Magazine                        Product Design
                                  of the project. This collaborative philosophy has yielded                                           Coolhunting
                                  lasting results and value for clients such as Nikon Japan,                                          Fast Company                        Design Outreach
                                  Studioriley, UNIQLO, WOHA Architects, and more.                                                     Monocle                             Workshops
                                                                                                                                      Ppaper                              Lectures
                                  Its diverse portfolio of work has been internationally                                              The Straits Times
                                  recognised by the British Design & Art Direction (D&AD)                                             The Business Times                  Events
                                  Awards, Art Directors Club New York, Hong Kong Design                                               Wall Street Journal                 Strategy & Direction
                                  Association and Creative Circle Awards. Its highly                                                  Wallpaper*                          Exhibition Design
                                  acclaimed projects have been widely featured in local                                                                                   Curatorial Direction
                                  and international publications. Both founders have also
                                  been on the jury panels at the British D&AD Awards,                                                                                     Research
                                  Creative Circle Awards and Crowbar Awards.                                                                                              Intelligence Reports

+65 6440 7330
www.madebyanonymous.com                                                                          @madebyanonymous
18 Chiku Road, Singapore 429430                                                                  hello@madebyanonymous.com                                                                                     2/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
PARTNER
                                  PROFILES

Anonymous                         FELIX NG            Felix Ng oversees the design and strategy of all projects
                                  Founding Partner    at Anonymous. He is also the festival director of A Design
                                  Creative Director   Film Festival and FoodCine.ma, and publisher of Bracket.

                                                      Felix was a recipient of the prestigious Young Guns 9
                                                      Award from the Art Directors Club New York in 2011, and
                                                      voted as one of the top 40 design talents under the age
                                                      of 40 by Perspective Hong Kong in 2012. He has been
                                                      invited to speak and judge at festivals, conferences and
                                                      schools, including the British D&AD Awards, Creative
                                                      Circle Awards, Crowbar Awards and Noise Singapore.

                                  GERMAINE CHONG      Germaine Chong is the key project management lead
                                  Founding Partner    at Anonymous. She co-founded the creative lab after
                                  Studio Director     graduating from school where she studied documentary
                                                      filmmaking and sound engineering. Germaine has been
                                                      influential in driving large-scale projects such as the
                                                      President’s Design Award 2012 and 2013, as well as the
                                                      rebranding of the Nikon Photo Contest.

                                                      She is also the festival producer of A Design Film Festival
                                                      and FoodCine.ma, and editor-in-chief of Bracket.

+65 6440 7330
www.madebyanonymous.com                               @madebyanonymous
18 Chiku Road, Singapore 429430                       hello@madebyanonymous.com                                     3/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
The Adapter   A for Asian Poster   Help Save Paper Calendar

                                                              4/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
A Design Film Festival
www.designfilmfestival.com

                             5/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
A Design Film Festival × Supermama
Tabi Socks

                                     6/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
Nikon Photo Contest

                      7/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
FoodCine.ma
www.foodcine.ma

                  8/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
UNIQLO Wherever You Go
                www.uniqlo.com/wherever

Kamakura, Kanagawa                        Ueno/Asakusa, Tokyo     Inashi, Nagano         Fujinomiya, Shizuoka   Ariake, Tokyo

Watch Alexa’s film                        Watch Caroline’s film   Watch Coby’s film      Watch Ismael’s film    Watch Sirisopa’s film
youtu.be/mBvQgqi_duU                      youtu.be/R0_4Cc9c88I    youtu.be/wvXfGdFnp00   youtu.be/KuFh_HQMwOs   youtu.be/hSfkjmVfaiA

                                                                                                                                        9/15
Anonymous. A creative lab. Based in Singapore, Collaborating with the world - FACT SHEET
UNIQLO Manila                  Watch the TVC:
Global Flagship Store Launch   youtu.be/BrO-rcZa_uQ
www.uniqlo.com/manila

                               Watch the Making of:
                               youtu.be/xTiXYMR8Dyc

                                                      10/15
UNIQLO Singapore Report

UNIQLO Manila Report

UNIQLO India Report

UNIQLO Vietnam Report

                          11/15
Strategy Reports
In collaboration with Studioriley

                                    12/15
Bracket
www.brckt.com

                13/15
WOHA Architects Website
www.woha.net

                          14/15
The People’s Bench

                     15/15
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