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Arbitrating in the FINRA Forum

SIFMA COMPLIANCE & LEGAL SOCIETY

          ANNUAL MEETING

             March 16, 2020

               Moderator

             Patricia Cowart

                Panelists

         Richard W. Berry, FINRA
      Linda Drucker, Bank of the West
   Cheryl L. Haas, McGuireWoods LLP
 Bentley Stansbury, Keesal, Young & Logan
I.   CLAIMS BY ELDER INVESTORS

     A.   Background

          1.     Financial exploitation of the elderly is one of the most frequently reported
                 forms of elder abuse.

          2.     The National Center on Elder Abuse estimates that such abuse costs older
                 adults around $2.9 billion annually.

          3.     By 2030, people aged 65 and older will constitute 20% of the total U.S.
                 population with those aged 85 and older ranking as one of the fastest
                 growing populations in the country. (National Center on Elder Abuse
                 (“NCEA”).

          4.     Many states have enacted laws protecting against elder financial abuse
                 exist at the state level. For example, California prohibits anyone from
                 taking, or assisting in taking, the real or personal property of seniors for
                 wrongful purposes or with the intent to defraud. California law also
                 provides treble damages in some instances of elder financial abuse.

          5.     In the last few years, the Claimants’ bar as well as NASAA, FINRA and
                 other regulators) have focused on seniors.

     B.   Industry and regulatory reactions

          1.     Regulators are expecting financial institutions to have written supervisory
                 and compliance procedures and training platforms directed specifically to
                 seniors.

          2.     FINRA Rule 2165 and Rule 4512 (amended) –provide firms with
                 additional tools to protect these individuals.

                 a.     FINRA Rule 2165 (Temporary Account Holds) (effective February
                        5, 2018) permits member firms to place temporary holds on
                        disbursements of funds or securities from the accounts of specified
                        customers when there is a reasonable belief these customers are the
                        subject of financial exploitation.

                        (i)     The Rule provides a safe harbor for firms to place a hold on
                                the account if they think their client could be harmed,
                                rather than an obligation to withhold disbursement of
                                funds/securities.

                        (ii)    The Rule applies to “specified adults”: (1) 65 or older, or
                                (2) reasonably believed to have mental or physical
                                impairment that renders the individual unable to protect his
                                or her own interests.

                                          –1–
(iii)   The Rule permits an initial hold of 15 business days, with
                                 an extension to a total of 25 business days if an
                                 investigation supports a reasonable belief that exploitation
                                 is occurring (and a further extension if directed by a state
                                 regulator or court).

                         (iv)    The Rule includes detailed recordkeeping, compliance and
                                 training requirements.

                         (v)     Note: about half the states (generally coupled with the hold
                                 provisions) mandate reporting to state securities regulators
                                 and/or APS agencies if there is a reasonable belief of elder
                                 financial exploitation, with some variation around
                                 reporting/notice requirements and timing.

                  b.     Amended FINRA Rule 4512 (Customer Account Information)
                         requires member firms to make reasonable efforts to obtain the
                         name and contact information for a “trusted contact person” for a
                         non-institutional customer’s account.

                         (i)     Note firm’s will need to figure out what to do when one
                                 identified as “trusted contract person” is the one accused or
                                 suspected of abusive conduct towards the customer.

                  c.     NASAA Model Act to Protect Vulnerable Adults from Financial
                         Exploitation

                         (i)     At least 19 states adopted the NASAA Model Act in whole
                                 or in part

                         (ii)    Similar to FINRA Rule 2165.

                         (iii)   Model Act requires reporting suspected financial
                                 exploitation to state regulators or APS agencies.

II.   COMMON CLAIMS AND DEFENSES RELATED TO SENIORS IN ARBITRATIONS

      A.   Overall Challenges:

           1.     Sympathy to elder investor, especially in this state of heightened
                  awareness of elder abuse and FINRA and state rules about elder
                  exploitation

           2.     20/20 hindsight – how to recognize diminished capacity or even abusive
                  situations is an art not a science, but the claim occurs often years later
                  when other facts play out and the capacity or abuse is obvious

                                          –2–
3.     Frequently no one left standing but firm to reimburse the elder’s losses,
            and no way to rebuild that wealth

B.   Suitability – the products sold to the senior were unsuitable

     1.     Claims:

            a.      Recommended investments unsuitable for elder customer

            b.      Firm should have stepped in to curtail elder’s self-directed risky
                    trading

            c.      Diminished capacity challenges (see below)

     2.     Defenses:

            a.      Age not sole factor in suitability – also investment objective, time
                    horizon, risk tolerance, assets/income

            b.      Age does not negate knowledge/sophistication/ability to make own
                    informed decisions

C.   Diminished Capacity – the senior was not capable of making the investment
     decision

     1.     Claim

            a.      Firm missed “red flags” of diminished capacity and allowed
                    trading to occur, contrary to FINRA 2165

     2.     Defenses

            a.      Adhered to the firm’s robust policies and procedures

            b.      Registered representative and supervisors were trained on these
                    rules

            c.      Clear documentation of considerations in making these decisions

D.   Inappropriate account restriction – FINRA 2165 used against the firm. The senior
     was capable of making the investment decision and was harmed by not allowing it

     1.     Claim

            a.      Conversion claims

            b.      Lost opportunity claims

            c.      Firm “made the wrong call”

                                     –3–
d.      Firm keeping elder from own money allegedly causing dire
                    consequences

     2.     Defenses

            a.      Trying to do the right thing in a difficult situation

            b.      Adhered to the firm’s robust policies and procedures

            c.      Registered representative and supervisors were trained on these
                    rules

            d.      Clear documentation of considerations in making these decisions

E.   Firm/Registered Representative actually engaged in “elder abuse.”

     1.     This is often a suitability claim with a reference to state statute on elder
            abuse (and treble damages)

F.   Third Party Fraud/Exploitation – Firm should have identified and
     stopped/prevented the activity

     1.     Claim

            a.      Third party access and/or undue influence

            b.      Distributions legitimately requested by the elder, but scam victim
                    and firm allegedly missed red flags

            c.      Diminished capacity

                    See Ryan Peter Trottier, Executor of the Estate of Mary Anne
                    Trottier v. Morgan Stanley Smith Barney et al, FINRA Arb No. 15-
                    02910 (finding financial advisor and broker-dealer respondents
                    jointly and severally liable for failing to protect 72-year-old
                    decedent-client, who was later diagnosed with cognitive
                    impairment, from third-party exploitation by enabling client’s
                    purchase of $300,000 home security system).

     2.     Defenses

            a.      Robust policies and procedures and compliance with them

                    See Estate of Ward G. Dexel and Cynthia Marovich v. Raymond
                    James Financial Services, Inc. et al, FINRA Arb No. 17-02600
                    (Respondents prevailing on defense that the financial advisor
                    followed company protocols and not finding evidence of
                    exploitation).

                                     –4–
b.     Dispute alleged red flag evidence

                   See Ryan Peter Trottier, Executor of the Estate of Mary Anne
                   Trottier v. Morgan Stanley Smith Barney et al, FINRA Arb No. 15-
                   02910 (dissent finding “a classic example of no good deed goes
                   unpunished” when the majority panel found the financial advisor
                   and broker-dealer liable for third-party elder exploitation)

            c.     Carefully and respectfully advocate that the elder’s actions that
                   contributed to the continuance of the fraud (statement review,
                   access provided to wrongdoer, etc.)

G.   Claims frequently brought on elder’s behalf by POA or beneficiaries

     1.     Often the same person(s) now inheriting less funds

            See Estate of Addie Belle Jones v. American Portfolio Financial Services,
            Inc. et al, FINRA Arb No. 17-01414 (The Estate alleging, among other
            things, that the financial advisor respondent breached his fiduciary duty, as
            the decedent-client was incompetent when he executed a Transfer on
            Death and annuity beneficiary form, designating the financial advisor one
            of four beneficiaries).

     2.     Often involve family disputes

            a.     Dueling POAs/trustees

            b.     Post-death beneficiary disputes

            c.     Undue influence claims

            See Estate of Ward, FINRA Arb No. 17-02600 (Estate alleging financial
            advisor and broker-dealer failed to protect the decedent-client from
            exploitation by family members, the daughter and husband).

     3.     Defenses:

            a.     Clear policies and procedures on who firm can speak with, take
                   direction from

            b.     Clear documentation in file of who POA/Trustee is

                                    –5–
H.   LIKELY NEW CLAIMS BASED ON REGULATION BEST INTEREST /
     STATE FIDUCIARY RULES

     1.   Best Interest Obligation: Expect each new obligation to be a cause of
          action in an arbitration.

          a.     Broker shall act in the best interest of the customer at the time a
                 recommendation involving investment products, strategies or
                 account changes (i.e. rollovers) is made, without placing the
                 interests of the firm ahead of the customer. The best interest
                 obligation is satisfied by meeting the following four obligations:

                 (i)     Disclosure Obligation: Prior to or at time of
                         recommendation, the broker shall provide “full and fair
                         disclosure” of all material facts including: that s/he is
                         acting as broker or broker-dealer; the fees and costs that
                         apply to customer’s transactions, holdings and accounts;
                         the type and scope of services provided; and the conflicts of
                         interest associated with the recommendation.

                 (ii)    Care Obligation: Broker exercises “reasonable diligence,
                         care, and skill” in making the recommendation, including:
                         understanding the potential risks, rewards and costs, and a
                         reasonable basis to believe that the recommendation

                         (a)    could be in the best interest of at least some
                                customers;

                         (b)    is in the best interest of a particular retail customer
                                based on their investment profile;

                 (iii)   Conflict of Interest Obligation: Firm establishes, maintains
                         and enforces policies and procedures that:

                         (a)    identify and disclose or eliminate all conflicts of
                                interest related to the recommendation;

                         (b)    Identify and mitigate conflicts that create an
                                incentive for the broker to make recommendations
                                that place the firm’s interests ahead of the customer;

                         (c)    Identify and disclose material limitations placed on
                                the investment product or strategy;

                         (d)    Identify and eliminate sales contests, sales quotas,
                                bonuses, etc. that are based on a specific product or
                                type of securities within a limited time

                                 –6–
(iv)    Compliance Obligation: the firm establishes and maintains
                            compliance policies and procedures to achieve compliance
                            with Reg BI.

I.   Expect cases brought due to an “implicit hold recommendation.”

     1.     Reg. BI applies to “any recommendations that result from the account
            monitoring services that a broker-dealer agrees to provide.” Regulation
            Best Interest: The Broker-Dealer Standard of Conduct, Exchange Act
            Release No. 86031 (June 5, 2019), at 102 (“Reg. BI Adopting Release”).

     2.     Reg. BI introduces the concept of implicit hold recommendations where a
            broker-dealer agrees—in writing or orally—to provide ongoing account
            monitoring.

            a.      “By agreeing to perform account monitoring services, the broker-
                    dealer is taking on an obligation to review and make
                    recommendations with respect to that account (e.g., to buy, sell or
                    hold) on that specified, periodic basis,” and “the quarterly review
                    and each resulting recommendation to purchase, sell, or hold, will
                    be a recommendation subject to Regulation Best Interest . . . even
                    in instances where the broker-dealer does not communicate any
                    recommendation to the retail customer.” Reg. BI Adopting
                    Release, at 103.

            b.      The SEC stated that where there is such an agreement, “silence is
                    tantamount to an explicit recommendation to hold, and should be
                    viewed as a recommendation to hold the securities for purposes of
                    Regulation Best Interest.” Reg. BI Adopting Release, at 104-05.

J.   FINRA’s 2020 Risk Monitoring and Examination Priorities Letter includes a list
     of factors FINRA may consider when reviewing firms for compliance with Reg
     BI. FINRA includes another question that could be used by Claimant’s counsel in
     arbitrations: “Do your firm and your associated persons consider reasonably
     available alternatives to the recommendation?” Claimant’s counsel will be
     looking at what alternatives were available to firms to offer their customers.

K.   Many States are proposing their own fiduciary and similar standards, including
     Massachusetts, Nevada, New Jersey, New York and others. Expect that
     Claimants’ counsel will bring claims under the respective state statutes as well.

                                    –7–
III.   SELECTION AND USE OF EXPERT WITNESSES IN FINRA ARBITRATION

       A.   Background

            1.     Given many arbitrators now have limited securities experience, an expert
                   is important to educate the panel.

            2.     No specific standard – FINRA Code of Arbitration Procedure Rule 12604
                   (Customer); 13604 (Industry) “The panel will decide what evidence to
                   admit. The panel is not required to follow state or federal rules of
                   evidence.”

                   a.     Nevertheless, applying Daubert standards makes sense – consider:
                          (1) whether the theory or technique in question can be and has
                          been tested; (2) whether it has been subjected to peer review and
                          publication; (3) its known or potential error rate; (4) the existence
                          and maintenance of standards controlling its operation and (5)
                          whether it has attracted widespread acceptance within a relevant
                          scientific community

       B.   Selection

            1.     Timing: early retention allows expert to assist with discovery requests and
                   shape theory of the case.

            2.     Qualifications: industry knowledge, product knowledge, prior testimony,
                   publications

       C.   Use

            1.     Disclose Expert with 20 day exchange material

            2.     Expert needs to review your case documents as well as the claimant’s
                   documents.

                   a.     Documentation provided to the expert is discoverable, however not
                          all panels order the information to be produced.

            3.     Experts can prepare reports and/or demonstrative exhibits

                   a.     Clear demonstrative exhibits showing your position are invaluable

            4.     Experts should attend the entire hearing. FINRA Code of Arb. Procedure,
                   Rule 13602/12602 allows for such attendance: “Absent persuasive reasons
                   to the contrary, expert witnesses should be permitted to attend the
                   hearing.”

                                          –8–
IV.   EVOLUTION AND CURRENT TRENDS IN DAMAGES THEORIES

      A.   What are they?

           1.    Cherry-picking

                 a.       Focuses claim solely on the “losers”

                 b.       Allows for damages in a rising market

           2.    Market adjusted damages

                 a.       Seeks to compensate claimants for the delta between how their
                          account performed and how a hypothetical “well managed”
                          account would have performed – traditionally in reference to an
                          index (e.g., S&P 500) or blend of indices (e.g., 60% bond
                          fund/40% S&P 500).

                 b.       Statistical overview of the increase in this type of damages claim
                          over the last five years [slide]

           3.    Reg. BI/FINRA Rule 2111 – Failure to warn/holder damages

                 a.       Rule 2111 applies to explicit “hold” recommendations. FINRA
                          Rule 2111 (Suitability) FAQ No. 1.2.

                 b.       In contrast, Reg. BI introduces concept of implicit hold
                          recommendations where a broker-dealer agrees – in writing or
                          orally – to provide ongoing account monitoring.

      B.   Why topical?

           1.    Historic Bull Market

                 a.       Dow closed at 7,552.29 on Nov. 20, 2008

                 b.       Today over 29,000.

           2.    Claimant’s bar advocating novel theories, including specifically market-
                 adjusted damages

                 a.       PIABA – encouraging a change from “well managed” to “market
                          adjusted”

                 b.       Articles and online advertising

                          (i)    Claimants’ Well-Managed or Market-Adjusted Damages
                                 Theories (See Market Adjusted Damages in the FINRA
                                 Forum, PIABA Bar Journal, Vol. 21, No. 2 at 135–150

                                          –9–
(2014), by Philip M. Aidikoff, Robert A. Uhl, Ryan K.
                          Bakhtiari, and Katrina M. Boice),

                  (ii)    Republished in Advocate Magazine as “Winning Market-
                          Adjusted Damages For Investors Using the FINRA Forum”
                          in April 2016.

                  (iii)   Claimants’ attorneys are posting their own bases for
                          market-adjusted damages on their respective websites (e.g.,
                          Guiliano Group).

C.   Support for Novel Damages Theories

     1.    FINRA Arbitrator’s Guide at pp. 66–69 (Nov. 2019 ed.)

           a.     Cherry-picking

                  (i)     Definition of Net Out-of-Pocket Loss (at p. 66): “The
                          calculation of Claimant’s net out-of-pocket losses varies
                          depending on whether the wrongful conduct involves one
                          or more specific trades or the management of an entire
                          account.”

                  (ii)    Arbitrators should look to the parties for instructions on
                          these issues – presumably meaning whether Claimants
                          should be allowed to cherry-pick individual investments or
                          in reference to the entire portfolio.

                          (a)    Defending these claims requires the defendant to
                                 establish reasons for looking at the portfolio as a
                                 whole.

                  (iii)   Market Adjusted Damages

                  (iv)    In Arbitrator’s Guide as “Benefit of Bargain” and “Well-
                          Managed Account Damages” (p. 66)

                  (v)     Seeks to give the claimant the expected value of the
                          investment but for respondent’s wrongdoing.

                  (vi)    The Guide recognizes difficulty in determining, with some
                          specificity, the profits that claimant would have reasonably
                          received

     2.    Support for novel damages in case law

           a.     Cherry-picking

                                   – 10 –
(i)     Kane v. Shearson Lehman Hutton, Inc., 916 F. Supp. 643,
             646 (11th Cir. 1990): analyzing statutory, negligence and
             breach of fiduciary duty claims under Florida law, the court
             rejected a “netting” approach to the investment portfolio,
             saying there is nothing in the law that would “force victims
             of fraud to aggregate their profits and losses from separate
             transactions that happened to involve the same defendant
             and thus reduce recoveries.”

b.   Market Adjusted Damages

     (i)     Originally developed to prevent awards that would provide
             a windfall to the plaintiff in a declining market. Rolf v.
             Blyth, Eastman, Dillon & Co., Inc., 570 F.2d 38, 49 (2d
             Cir. 1978)

     (ii)    Applied most frequently in churning cases.

             (a)    Miley v. Oppenheimer & Co., 637 F.2d 318 (5th
                    Cir. 1981), abrogated by Dean Witter Reynolds, Inc.
                    v. Byrd, 470 U.S. 213 (1985).

             (b)    Hatrock v. Edward D. Jones & Co., 750 F.2d 767,
                    773–74 (9th Cir. 1984)

             (c)    Winer v. Patterson, 644 F. Supp. 898, 900-01
                    (D.N.H. 1986), order vacated in part on
                    reconsideration, 663 F. Supp. 723 (D.N.H. 1987)

             (d)    Davis v. Merrill Lynch, Pierce, Fenner & Smith,
                    Inc., 906 F.2d 1206, 1218 n.13 (8th Cir. 1990)

             (e)    Nesbit v. McNeil, 896 F.2d 380, 385 (9th Cir.1990)

             (f)    Laney v. American Equity Inv. Life Ins. Co., 243 F.
                    Supp. 2d 1347, 1354 (M.D. Fla. 2003)

     (iii)   A few district courts have applied outside of churning.

             (a)    Levine v. Furtansky, 636 F. Supp. 899, 900 (N.D.
                    Ill. 1986)

             (b)    Medical Assoc. of Hamburg, P.C. v. Advest, Inc.,
                    No. CIV-85-837E, 1989 WL 75142 at *1
                    (W.D.N.Y. July 5, 1989): District Court noted that
                    the Rolf analysis was not limited to adjust damages
                    downward when the market declined but also could

                     – 11 –
be applied to adjust damages upward where the
                                 market went up.

D.   Defending novel damages claims

     1.    Arguing the law

           a.     NOP is the traditional measure of damages (in securities fraud
                  cases).

                  (i)     Randall v. Loftsgaarden, 478 U.S. 647, 668 (1986).
                          “Normally, however, the proper measure of damages in a
                          [securities fraud] case is an investor's out-of-pocket
                          loss. . . .”

                  (ii)    In re Eugenia Vi Venture Holdings, Ltd., 649 F. Supp. 2d
                          105, 121 (2d Cir. 2008). “In New York, damages for
                          claims of fraud and fraudulent inducement are subject to
                          the “out-of-pocket rule,” which confines plaintiffs to
                          recovering actual losses sustained as the direct result of the
                          wrong alleged, and excludes expected profits.”

                  (iii)   Henry v. Lehman Commer. Paper, Inc., 471 F.3d 977, 1001
                          (9th Cir. 2006). “The proper measure of damages in fraud
                          actions under California law . . . is ‘out-of-pocket’
                          damages.”

                  (iv)    Estate Counseling Service, Inc. v. Merrill Lynch, 303 F.2d
                          527, 532 (10th Cir. 1962). “In Federal courts the measure
                          of damages recoverable by one who through fraud or
                          misrepresentation has been induced to purchase bonds or
                          corporate stock, is the difference between the contract
                          price, or the price paid, and the real or actual value at the
                          date of sale, together with such outlays as are attributable to
                          the defendant’s conduct.”

           b.     Market adjusted damages are speculative and uncertain. While the
                  actual performance of an index is based on historical data, the
                  selection of that index or allocation as an alternative or suitable
                  portfolio for Claimant is based on speculation and/or hindsight.

                  (i)     Uncertain: [U]ncertainty as to the fact of damage, that is, as
                          to the nature, existence or cause of the damage, is fatal.
                          Brown v. Critchfield, 100 Cal. App. 3d 858, 871 (1980)
                          (quoting Griffith Co. v. San Diego Col. for Women, 45 Cal.
                          2d 501, 516 (1955)). Damages must be established with
                          such certainty as satisfies the mind of a prudent and

                                  – 12 –
impartial person. Resolution Trust Corp., 853 F. Supp. at
1426 (citations omitted).

(a)    Causal connection: Resolution Trust Corp., 853 F.
       Supp. at 1426, noting that even if the problem of
       measuring damages could be overcome, the level of
       uncertainty as to causation would prevent recovery
       under Florida law.

(b)    Timing: Time-sensitivity of transactions can inject
       enough uncertainty into the measure of damages to
       render lost profits unrecoverable. Id. at 1426.

(c)    Alternative Portfolio: uncertainty is compounded
       where the alternative investment choice is not
       known. Id.

(d)    Speculative: [D]amages cannot be based on
       speculation or guesswork. PSG Co. v. Merrill
       Lynch, Pierce, Fenner & Smith, Inc., 417 F.2d 659,
       663 (9th Cir. 1969).

(e)    Kane v. Shearson Lehman Hutton, Inc., 916 F.2d
       643, 647 (11th Cir. 1990), rejecting plaintiff’s
       claims that he would have sold stock at the optimal
       time absent misrepresentations because it was too
       speculative.

(f)    Himes v. Brown & Co. Securities, 518 So. 2d 937,
       939 (Fla. 3d DCA 1987), rejecting claims for lost
       profits as too speculative in case where plaintiff had
       not suffered out-of-pocket losses and could not
       offer proof that he would have sold at optimal time
       but for defendant’s misrepresentation.

(g)    Resolution Trust Corp., 853 F. Supp. at 1429: [T]he
       Court thinks that it’s anyone’s guess what (and
       when) [plaintiff] would have done had it not
       invested in junk bonds. . . . [t]he variables do not
       stop there when would it have bought, when would
       it have sold, what particular security or real estate
       deal would it have invested in, would it have tolled
       proceeds over, etc. Regardless of which guess is
       best, any guess would be the type of conjecture and
       speculation which cannot support recovery of
       damages under Florida law.)

        – 13 –
(h)    Messer v. E.F. Hutton & Co., 833 F.2d 909, 923
                             (11th Cir. 1987): rejecting damages for lost profits
                             because plaintiff failed to establish with reasonable
                             certainty that he would have followed the
                             alternative investment plan.

              (ii)    Damages should be established by unemotional,
                      mathematical evidence elicited throughout the trial as to
                      what actually took place in the plaintiff’s account. Stevens
                      v. Abbott, Proctor & Paine, 288 F. Supp. 836, 849 (E.D.
                      Va. 1968).

              (iii)   Claimant’s counsel often presents alternative portfolios to
                      afford them more flexibility in seeking damages as case
                      progresses. This supports speculative nature of the
                      proposed alternative.

              (iv)    Arbitrator Guide recognizes this – “The difficulty with
                      applying benefit of the bargain measure of damages is
                      determining, with some specificity, the profits claimant
                      would have reasonably received. (p. 67.)

2.   Arbitrator selection

     a.       Lawyers – case law generally views these novel theories as
              extraordinary damages

     b.       Experienced arbitrators who have seen market cycles

     c.       Review awards

3.   Discovery

     a.       Evidence tending to show that the index proposed by Claimant’s
              counsel is inappropriate for investor’s stated goals (e.g., how
              claimant invested before/after; notes that investor did not want to
              invest in equities; etc.).

4.   Expert

     a.       If it is unfair for claimant to focus on a single investment or
              investments in isolation, explain why it is necessary to look at the
              portfolio as a whole. (See Arbitrator’s Guide, p. 66.)

     b.       If claimant is seeking an index which is not consistent with their
              stated goals, have expert explain why that index is not appropriate
              (e.g., S&P 500 or Russell 2000 isn’t appropriate for an investor
              who said they wanted to limit market exposure).

                              – 14 –
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