ARTIST APPRECIATION LOUNGE MGM GRAND, LAS VEGAS FRIDAY MAY 16TH | SATURDAY MAY 17TH

ABOUT   MUSIC   HOLLYWOOD   HOW
                                                                        v

                                    ARTIST APPRECIATION LOUNGE

                                            MGM GRAND, LAS VEGAS

                                  FRIDAY MAY 16TH | SATURDAY MAY 17TH

ABOUT    MUSIC   HOLLYWOOD   HOW

 Inventory
Red Carpet

Backstage Access

Artist Appreciation Lounge

Official Parties

Hospitality

Radio Row | Artist Appreciation Lounge …                                          v

The lpb group in conjunction with dick clark productions will host the 2014 Artist Appreciation
Lounge from Cumulus Radio’s “Radio Row” honoring the Billboard Music Awards. Be a part
of what will be the place to be seen by some of the world’s biggest artists!

The concept of Radio Row is to entice artist to stop by their top market radio stations to
promote their upcoming albums. This will help ensure artist foot traffic over the award show
weekend.

Presenting Sponsor                                                                        v
• Company name co-branded with all materials associated with lounge
• Product exclusivity within brand category
• Digital coverage- gift lounge segment will run in the digital red carpet pre show on Yahoo.com
       • Brand will be highlighted in segment
       • VOD of segment delivered for promotional purposes
• Sponsor logo on official invite that will be received by all presenters, performers and nominees
• Sponsor’s name prominently placed in press release
• Direct access to press and talent attending the lounge
• Estimated 20x10 area within lounge (include branded display)
• Up to four on-site company reps
• Dedicated Getty photographer for the two days
• Dedicated publicist to assist with all press coverage
• Two tickets to events surrounding the award show weekend and rehearsal passes
Total Investment: $50,000.00

Platinum Sponsorship …                                                             v
• Product exclusivity
• Sponsor logo on official invite that will be received by all presenters, performers and nominees
  Sponsor’s name prominently placed in press release
• Digital coverage- gift lounge segment will run in the digital red carpet pre show on Yahoo.com
       • Brand will be highlighted in segment
       • VOD of segment delivered for promotional purposes
• Direct access to press and talent attending the lounge
• Estimated 10x10 area within lounge (include branded display)
• Up to four on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all press outreach surrounding the lounge
• Two tickets to events surrounding the award show weekend and rehearsal
Total investment: $25,000

Gold Sponsorship…                                                                     v
• Sponsor logo on official invite that will be received by all presenters, performers and nominees
• Sponsor’s name in press release
• Digital coverage- gift lounge segment will run in the digital red carpet pre show
       • Brand will be included in segment
       • VOD of segment delivered for promotional purposes
• Direct access to press and talent attending the lounge
• Branded bar to display products
• Two on-site company reps
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online

Total Investment: $15,000

Digital Media Overview…                                                                 v

What are the benefits of digital media coverage?

• As an added bonus, all the events from the gift lounge to the parties are integrated into the digital
  coverage to organically integrate sponsor activations into the red carpet live stream. The hosts for
  these features are chosen based on their already established social media followings.

• With multi-stage/multi-camera capabilities, the live stream will feature hosts conducting interviews
  with celebrity attendees as well as celebrity stylist commentary to highlight red carpet fashions.
  Some past hosts include: Lance Bass, Audrina Patridge, Karmen, Striker, Zendaya, Adriana Costas,
  RHONJ, Jenna Ushkowitz,, Jordin Sparks, Jake Owen, Colbie Caillat, among others.

• dcp creates a second layer to the programming by making content available to media outlets.
  Additionally, the third layer provides content to the participating talent to incorporate into their
  Facebook fan pages and websites.

                http://www.youtube.com/channel/UCLlUurGV-3VWLOdybJ-L6Kw

Silver Sponsorship…                                                                   v

•   Sponsor logo on official invite that will be received by all presenters, performers, nominees
    and management of those attending/participating in the award show
•   Sponsor’s name on press release
•   Product will be displayed within lounge (dedicated shelving unit or 6 foot table)
       NO ON SITE BRAND REP
       Dedicated member from the lpb group will be responsible for gifting of items and
          obtaining photographs for the sponsor

•   Inclusion in all press outreach

Total Investment: $5,000

Gift bag Sponsorship…                                            v

• Sponsor logo on official invite that will be received by all presenters, performers,
  nominees and management of those attending/participating in the award show
• Sponsor’s name on press release
• Product inclusion in all gift bags
• Product will be displayed within main display located in lounge
      • NO ON SITE REP
• Disc of all photographs taken at the lounge over the two days
• Inclusion in all promotional official gift bag giveaways in print or online

Total Investment: $2,500

As a sponsor you will need to provide …                                     v

In addition to the sponsorship fee, décor and signage for your area , we request that each
sponsor provide a range of products at the lounge to effectively showcase your line. We
suggest a “tiered giving” plan.

This should include:

50 VIP pieces for targeted artist, VIP executives, and other celebrities attending the lounge.
(Please note these numbers are negotiable for fine jewelry, electronics and other luxury items).
These items should be “key” pieces that you would like to have photographed and serve as an
illustration of your company.

20 promotional pieces for media members, talent entourages and band members. These
items can range from less expensive items from collection, branded items such as tee shirts,
tote bags, or limited edition pieces created for the lounge.

15 VIP Pieces for our editor “teaser” gift bags. These gift bags will be distributed to various
outlets to help plan media coverage and for press giveaways on-line or in print, “win this”,
“lucky reader giveaway” etc. These items will need to be sent to the lpb office prior to show
date.

star power backstage…   v

media…   v