VMworld 2018 US SPONSORSHIP AND EXHIBIT PROSPECTUS - MANDALAY BAY HOTEL & CONVENTION CENTER | LAS VEGAS

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VMworld 2018 US SPONSORSHIP AND EXHIBIT PROSPECTUS - MANDALAY BAY HOTEL & CONVENTION CENTER | LAS VEGAS
VMworld 2018 US
SPONSORSHIP AND EXHIBIT PROSPECTUS
MANDALAY BAY HOTEL & CONVENTION CENTER | LAS VEGAS
VMworld Conference | August 26 – 30
Solutions Exchange | August 26 – 29

CONFIDENTIAL
©2017 VMware Inc. All Rights Reserved                NOVEMBER 20, 2017
VMworld 2017 US Statistics

                          17+
    230+                  Industries
                                               5
                                               Days
    Exhibitors

                  20,000+
                  Attendees
    800+
    Sessions            100+             688M
                                        Social Impressions
                                        US and Europe Combined
                         Countries

2
VMworld 2017 US Demographics

    Geographies            Industries               Company Size            Job Roles             New Attendees

    88%    North America   24%    High Tech         26%    1,000 - 4,999    18%   Engineer        43%   New Attendees

       6% Asia Pacific       13% Manufacturing,        24% 5,000 - 24,999     15% Manager           57% Past Attendees
                                 Services, Retail
       3% Europe, Middle         & Wholesale           20% 25,000+            13% Systems
          East & Africa                                                           Administrator
                             12% Banking, Finance      15% 100 - 499          11% Director
       3% Latin America          & Insurance
                                                       10% 500 - 999          11% Architect
                             10% Government
                                                        5% >100                5% C-Level
                             10% Healthcare,
                                 Life Sciences
                                 & Pharma

3
VMworld 2018 US                                    AGENDA-AT-A-GLANCE*

    Thursday, August 23 through Sunday, August 26**
    - Move-in (date determined by sponsorship level)

    Sunday, August 26
    - Sponsor Meeting Rooms Open
    - Evening Welcome Reception in Solutions Exchange

    Monday, August 27
    - Solutions Exchange
    - Hands-on Labs, Breakout Sessions & General Sessions
    - Sponsor Meeting Rooms Open

    Tuesday, August 28
    - Solutions Exchange
    - Hands-on Labs, Breakout Sessions & General Sessions
    - Sponsor Meeting Rooms Open

    Wednesday, August 29
    - Solutions Exchange
    - Hands-on Labs & Breakout Sessions
    - Sponsor Meeting Rooms Open
    - VMworld Party

    Thursday, August 30
    - Hands-on Labs, Breakout Sessions & General Sessions

    * Dates and times subject to change. See vmworld.com for most up-to-date information.
4   ** Dates subject to change. Exact move-in days are to be determined based on level of sponsorship,
       and can be found in the ERC.
VMworld 2018 US                                                     SPONSORSHIP BENEFITS
                                                                                     August 26 - 30, 2018

    We offer sponsorship packages, with exhibit space included, as well as exhibit-only                                                                            SPONSORSHIPS                                             EXHIBIT-ONLY
    packages. Sponsorship packages include the standard benefits listed below and can                                             PLATINUM                 GOLD                   SILVER            NEW INNOVATOR***           EXHIBITOR
    be customized with options listed on page 6. Please see page 6 for exhibit-only packages.                                  Limited Availability   Limited Availability   Limited Availability   Limited Availability   Limited Availability
                                                                                                                                  $230,000               $150,000                $95,000                 $15,000             See Page 6
                      SPEAKING (CAN BE SUBSTITUTED FOR AN OPTION LISTED ON PAGE 6)
                          60-Minute Breakout Session(s)*                                                                                2                      1
                          20-Minute Solutions Exchange Theater Presentation*                                                                                                          1
      INFLUENCE           Leads from Sponsored Session(s)**                                                                            Yes                   Yes                    Yes
                          Breakout Session(s) or Theater Presentation Advertised in Content Catalog & Schedule Builder                 Yes                   Yes                    Yes
                      PRESS & ANALYST
                          Press List (Contact Name & Company) Available 2 Weeks Prior to the Event                                     Yes                   Yes                    Yes                     Yes
                      SPACE
                          Exhibit Space in Prime Booth Location                                                                    30' x 30'              20' x 30'              20' x 20'                Kiosk
                          Build-Out 10' x 10' Meeting Room Sunday–Wednesday in Solutions Exchange (Seats 4)                              1                     1
                          1 Day Use of Build-Out 10' x 20' Boardroom in the Solutions Exchange (Seats 8)                               Yes
                          Lead Retrieval Devices                                                                                        3                      2                      1                                     $200 PER
       ENGAGE
                      PASSES                                                                                                                                                                                                SQUARE
                          Full Conference Passes                                                                                        18                    12                      8                      1                FOOT
                          Booth Staff Passes                                                                                           54                     36                     24                      3
                          Expo Only Passes                                                                                              18                    12                      8                      2              See page 6
                          Speaker Passes (Only if Speaking Option is Chosen)                                                            4                      2                                                                for
                          VMworld Party Passes                                                                                          10                     6                      4                      2               packages
                          $100-Off Discount for Full Conference Passes                                                                 40                     30                     20                      5
                      PRE-CONFERENCE PROMOTION
                          Pre-Conference Exposure in Email Communication* **                                                   Logo and Message
                          Name on Pre-Registered Attendee Emails**                                                                     Yes
                          Name, Logo, Company Description & Hyperlink on VMworld.com                                              100 Words              80 Words               60 Words
                          Display Ad on VMworld.com Sponsor & Exhibitor Listing Page                                                   Yes
                          Weekly Attendee Report with Job Title & Company Name (Starting 8 Weeks Out)                                  Yes                   Yes                    Yes
      PROMOTE         ONSITE & BEYOND PROMOTION
                          Logo & Acknowledgement in General Session                                                                    Yes
                          Logo on Dedicated & Conference Signage                                                                       Yes                   Yes                    Yes
                          Video Screen Exposure (No Audio)                                                                        30 Second              20 Second
                          Collateral - 1 Digital Item for Conference App OR 1 Item for Conference Backpack                             Yes
                          Mobile App Listing: Name, Booth Location, Logo, Company Description & Hyperlink                              Yes                   Yes                    Yes                     Yes
                          Passport to Prizes with Daily Raffle                                                                                                                                              Yes

5      * Content must be reviewed and approved by the VMworld Content Team.
       ** For opt-in attendees only.
       *** This level is available only to first-time VMworld participants that employ fewer than 250 people and have an applicable product that has been on the market for less than two years.
VMworld 2018 US                                                        SPONSORSHIP OPTIONS &
                                                                             August 26 - 30, 2018                       EXHIBIT-ONLY PACKAGES

    SPONSORSHIP OPTIONS
    Sponsors can substitute the benefits listed under the speaking category on page 5 for one of the below options.

        NON-SPEAKING OPTIONS (CHOOSE A, B OR C)                                                       PLATINUM                                    GOLD                                       SILVER

        A.   Additional Exhibit Space                                                                300 Square Feet                         200 Square Feet

        B.   Additional Meeting Space in the Solutions Exchange                               Build-Out Boardroom (Seats 12)
                                                                                                             AND                     2 Additional 10' x 10' Build-Out
                                                                                          1 Additional 10' x 10' Build-Out Meeting     Meeting Rooms (Seats 4)
                                                                                            Room (Seats 4) Sunday-Wednesday              Sunday-Wednesday

        C.   Additional Branding Opportunities                                                 2 Single-Sided Banners OR
                                                                                                                                        Co-Sponsor of VMworld                      Column Wrap (One Side)
                                                                                                1 Double-Sided Banner in
                                                                                                                                          Welcome Reception
                                                                                                    High-Traffic Area

    EXHIBIT-ONLY PACKAGES
    If your company is interested in exhibition space only, VMworld 2018 US offers that opportunity.
    You can create a stand-alone presence or add square footage onto your existing sponsorship booth.
    •    Plan your exact space by paying for only the amount of footage that meets your goals
    •    With prices at $200 per square foot, the option is scalable to the needs of your company
    •    For every 100 square feet of space that you purchase, your company will receive 2 Full Conference Passes,
         6 Booth Staff Passes and 2 Expo Only Passes

                                                                                                30' x 30'                20' x 30'               20' x 20'                 10' x 20'             10' x 10'
        EXHIBIT-ONLY PACKAGES
                                                                                                $180,000                 $120,000                $80,000                   $40,000               $20,000
        Exhibit Space                                                                       900 Square Feet          600 Square Feet         400 Square Feet            200 Square Feet       100 Square Feet
        Full Conference Passes                                                                      18                       12                      8                        4                       2
        Booth Staff Passes                                                                          54                       36                     24                        12                      6
        Expo Only Passes                                                                            18                       12                      8                        4                       2
        VMworld Party Passes                                                                         7                       6                       5                        2                       2
        Logo on VMworld.com                                                                        Yes                      Yes                     Yes                      Yes                    Yes
        Mobile App Listing: Name, Booth Location, Logo, Company Description & Hyperlink            Yes                      Yes                     Yes                      Yes                    Yes

        SPONSORSHIP SALES                                                                      SHANA McMAHON                                    BETHANY PORRAZZO
        For sponsorship and exhibit opportunities, please contact:                             smcmahon@nthdegree.com                           bporrazzo@nthdegree.com
                                                                                               +1-617-807-6011                                  +1-617-848-8765
6                                                                                              Companies A-M                                    Companies N-Z
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