ASSOCIATE DEALER PROGRAM - Max Finkelstein, Inc.
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ASSOCIATE DEALER PROGRAM
WELCOME TO KENDA TRACTION For nearly 60 years, the name Kenda has meant high quality tires that offer amazing performance and value. Along the way our loyal dealers have been a huge part of our success. To show how much we value your partnership, we’ve created an incentive program designed to reward our most dedicated dealers, like you. Kenda Traction – Designed For Your Journey In this exclusive program, you will earn rewards when you purchase Kenda tires. Each quarter you can earn up to $2 per tire. The more tires you buy, the bigger your rewards. No exclusions. If it’s a passenger car or light truck tire with Kenda on it - it counts. It’s easy to get started in the Kenda Traction program. Everything you need to know can be found in this brochure and on the program website at www.kendatractionrewards.com. Questions? Call Program Headquarters 1-855-844-9098
Enrolling In Kenda Traction
Like everything else with Kenda Traction, enrolling in the program is a snap:
For Existing Kenda Traction Dealers in 2020
If you were already an approved Kenda Traction dealer in 2020, your basic account
information is already pre-loaded to the new Traction platform (kendatractionrewards.
com). You will need to visit the site, enter your email address on the homepage,
click on the “reset your password” link under the “Dealers Already Enrolled” header
and complete your account registration. You will need to create a new password,
add in your personal information and banking information in order for set-up to be
completed.
For New Traction Dealers in 2021
You can visit www.kendatractionrewards.com and register for approval. Your
distributor and Kenda Tires will be notified when you’ve registered after purchasing
40 units, the minimum purchase amount for enrollment. Once you’ve been approved,
you’ll receive a welcome email with your Traction program username and password.
Then, go to the program website, complete the registration with your personal and
banking information and you’re ready!
How It Works
When you purchase 125 or more tires quarterly, you are eligible to earn rewards in
the Kenda Traction program. The program is tiered, so the more tires you purchase,
the higher your payouts.
Purchases of 125 – 249 tires qualify for Tier 1. Purchases of 250 – 399 tires qualify
for Tier 2 and 400 tires or more qualify for Tier 3 and the highest payouts. Once
you’ve reached the threshold of 125 units in a quarter, you will receive a payout that
correspond to the tier you’ve reached.
Kenda Traction Payout Chart
Tier 1 Tier 2 Tier 3
Quarterly Unit Purchases 125 250 400
Annual Unit Purchases 500 1000 1600
Traction Dollars per Tire $1.00 $1.50 $2.00
Purchases are tracked and reported by your distributor so all you have
to focus on is how you’re going to spend your rewards.
*Earned rewards will be available within days of the end of the quarter in which they were received.
GETTING PAID When you enroll for the first time, you will be prompted to set up your account for direct deposit via ACH transfer. You will need to enter your banking information in order to receive quarterly incentives. Direct Deposit (all 2020 dealers, and new Q1-2021 enrollees, will be enrolled in this option) Get access to your funds quickly with Direct Deposit. By selecting direct deposit your funds will be issued to you as a business. You will need to provide us with your business Bank Account information as a part of the enrollment process. Please allow approximately 3-5 business days to receive your Traction dollars via Direct Deposit. Reloadable Kenda Traction Debit Card (coming soon) Once available later in 2021, dealers will have the option to get paid on a convenient reloadable debit card. By selecting a reloadable debit card your funds will be issued to you as an individual. The card will be in the name of the person registered on the dealer account and that person will have the tax liability for the rewards. Your card will be sent to you after you qualify for your first quarterly earnings (within 45 days of that quarter ending). After you receive your card, you will continue to receive future quarterly earnings on the same convenient card. Questions? Call Program Headquarters 1-855-844-9098
Payment Schedule
We know that getting access to the money you’ve earned is important. That’s why we’re
committed to paying you as quickly as we can. You will receive your taxable Traction
dollars from us within 45 days of the end of the quarter in which they were reported.
Annual True-Up Process
Kenda Traction dealers have the opportunity to earn rewards on previous quarters
where they did not meet the minimum tier level requirement. If the dealer’s annual
total unit purchases move them to the next tier level at year end, the additional true-up
bonus will be paid at the time Q4 payouts are made. True-up bonuses will be paid on
both base units and qualifying “double dollar” units.
Annual True-Up Example Kenda Traction Payout Chart for Reference
Q1 – 90 units purchased (no rewards earned) Tier 1 Tier 2 Tier 3
Q2 – 130 units purchased (Tier 1 payout @ $1) Quarterly Unit Purchases 125 250 400
Q3 – 125 units purchased (Tier 1 payout @ $1) Annual Unit Purchases 500 1000 1600
Q4 – 203 units purchased (Tier 1 payout @ $1) Traction Dollars per Tire $1.00 $1.50 $2.00
Annual Total – 548 units purchased
Average Annual Units Purchased per Quarter – 137 units
Average units purchased for the year qualifies Kenda Traction Members
for Tier 1 Rewards for the entire year with the Annual True-Up Bonus. An additional 90
rewards $ from Q1 units will be added to Q4 payout. $203 + $90 = $293
Annual True-Up Example
Tier 3
Min 400
Tier 2
Min 250
Average Annual
Units Purchased
Tier 1 137
Min 125
90 130 125 203 548
UNITS UNITS UNITS UNITS ANNUAL UNITS
Q1 Q2 Q3 Q4 ANNUALTRUE-UP
BONUS
$0 $130 $125 $203 $90
REWARD REWARD REWARD REWARD REWARD
DOLLARS DOLLARS DOLLARS DOLLARS DOLLARS
kendatractionrewards.comKENDA TRACTION BENEFITS Enhanced Dealer Performance Dashboard See how close you are to reaching your goals. Each Kenda Traction dealer has access to our enhance dealer performance dashboard that is updated daily. Promotions Multiply your earnings by buying select tire models during our Double Dollars promotional periods throughout the year. Flexible Payment Options You can choose between direct deposit or a convenient, reloadable debit card. Choose what works best for you. Improved Mobile Access Check your balance and goals from anywhere. Our new website will work on desktops, laptops, tablets and phones. Dealer Locator on KendaTire.com Another benefit of the Traction program is securing your spot on the Kenda Tire Dealer Locator on KendaTire.com. You’ll become a preferred Kenda Dealer and customers using the dealer locator will be guided to your store. Marketing Support In addition to earning rewards, you will also have access to our marketing portal where you can find Kenda branding tools such as product images, logos, digital ads and our digital catalog. E-Learning (coming soon) Kenda will soon be offering its distributors and retail dealers an online training program to provide our partners with the best information on product knowledge, company information, selling skills, etc. Questions? Call Program Headquarters 1-855-844-9098
DEALER/DISTRIBUTOR SUPPORT For any questions or support, please contact our dedicated customer service team at 1-855-844-9098 or via email at kendatractionrewards@360insights.com. Monday-Friday: 8:30 am – 5 pm EST Saturday: 9 am – 5 pm EST Tracking Your Success The Kenda Traction website is your go-to place for everything you need to be successful in the program. At www.kendatractionrewards.com you can: • Track your purchases and awards each quarter • Identify trends or potential sales opportunities with customized reporting metrics • Find out the latest news on Kenda products and the Traction program You’re on your way to big rewards!
We value our Kenda family. If you have any questions please call Program Headquarters 1-855-844-9098.
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