Be in the Moment 2020 Live Inventory Guide - HubSpot

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Be in the Moment
2020 Live Inventory Guide
Be in the moment.
Go live.
2020 will be a watershed year for live over-the-top video
streaming. The combination of audience migration from
traditional cable and satellite to connected TV streaming
services, complemented by the depth of major media events,
means that audience sizes are set to be bigger and more
engaged than ever. Being live and in the moment has never
been more important for brands and advertisers.

In addition to annual marquee events,
the 2020 calendar includes:
• Political debates and the presidential election (every four years)
• The Summer Olympics (every four years)
• The Ryder Cup (every two years)
• UEFA Euro 2020 Soccer Championship (every four years)

Streaming subscription services are up, the number of ways
people can stream is up, and live video viewership is up in terms
of audience size and time spent.

How are people watching live events?
• Most (60%) live-streaming viewership occurs outside of
  social media sites
• Sports fans are hungry for streams. Most (74%) regularly watch
  live streams of more than one sport
• Live-stream audiences of presidential debates are now larger
  than traditional broadcast audiences

Whether it’s sports, news, politics, or major events —

SpotX has you covered.
Calendar of Live Events
                   European Soccer Leagues . . . . . . . . . . . August 3, 2019—May 30, 2020
                   NHL Regular Season . . . . . . . . . . . . . . . . October 2, 2019—April 4, 2020
                   NBA Regular Season. . . . . . . . . . . . . . . October 22, 2019—April 15, 2020
                   NCAA Basketball Regular Season.  November 5, 2019—March 8, 2020
                   NCAA Bowl Games. . . . . . . . . . . December 20, 2019—January 13, 2020
                   Golden Globes* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . January 5, 2020
                   Screen Actors Guild Awards. . . . . . . . . . . . . . . . . . . . . .  January 19, 2020
                   Australian Open (Tennis). . . . . . . . . . . . . January 20—February 2, 2020
                   Winter X Games. . . . . . . . . . . . . . . . . . . . . . . . . . . . . January 23—26, 2020
                   NFL Pro Bowl. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . January 26, 2020
                   Grammys*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . January 26, 2020
                   Super Bowl* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . February 2, 2020
                   Academy Awards*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . February 9, 2020
                   NBA All Star Game. . . . . . . . . . . . . . . . . . . . . . . . . . . . . February 16, 2020
                   Players Championship (Golf) . . . . . . . . . . . . . . . . . . . . March 12—15, 2020
                   March Madness. . . . . . . . . . . . . . . . . . . . . . . . . . . .  March 17—April 6, 2020
                   MLB Regular Season. . . . . . . . . . . . . . . . March 26—September 29, 2020
   WINTER/SPRING

                   Masters Tournament* . . . . . . . . . . . . . . . . . . . . . . . . . . . .  April 9—12, 2020
2020

                   NHL Playoffs & Stanley Cup Finals. . . . . . . . . . . . . . . .  April—June, 2020
                   NBA Playoffs & Finals. . . . . . . . . . . . . . . . . . . . . .  April 18—June 25, 2020
                   NFL Draft. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . April 23—25, 2020

                   *Shoulder content only
                   Note: Inventory for these events is subject to change.

                   Inventory options include live stream, video on demand, in-game, and
                   shoulder content. All events are device agnostic. Please reach out to your
                   SpotX rep if there is an event you would like to access that is not listed.
                   Information about inventory availability will be sent via the SpotX
                   Demand Newsletter and Inventory Alert emails. Sign up to get on the list at
                   info.spotx/demandnewsletter.
Calendar of Live Events
                          Kentucky Derby*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . May 2, 2020
                          PGA Championship (Golf). . . . . . . . . . . . . . . . . . . . . . . May 14—17, 2020
                          French Open (Tennis). . . . . . . . . . . . . . . . . . . . . .  May 24—June 7, 2020
                          US Open (Golf) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . June 18—21, 2020
                          NBA Draft. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . June 25, 2020
                          Tour De France. . . . . . . . . . . . . . . . . . . . . . . . . . . . June 27—July 19, 2020
                          Wimbledon (Tennis). . . . . . . . . . . . . . . . . . . . . .  June 29—July 12, 2020
                          MLB All Star Game . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . July 14, 2020
                          The British Open (Golf) . . . . . . . . . . . . . . . . . . . . . . . . . July 16—19, 2020
                          2020 Summer Olympics . . . . . . . . . . . . . . . . . July 24—August 9, 2020
                          FedEx Cup Playoffs (Golf). . . . . . . . . . . . . . . . . . .  August 10—30, 2020
                          NFL Pre-Season. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  August 2020
                          NCAA College Football Regular Season. . . August—December 2020
                          US Open (Tennis). . . . . . . . . . . . . . . . .  August 31—September 13, 2020
                          Ryder Cup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . September 25—27, 2020
                          NFL Regular Season. . . . . . . . . . . . . . . . . September—December 2020
                          Emmys*. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . TBA
                          MLB Playoffs & World Series. . . . . . . . . . . . . . . . . . . . . . .  October 2020
                          NHL Regular Season. . . . . . . . . . . . . . . . . . . . October 2020—April 2021
2020
   S U M M E R / FA L L

                          NBA Regular Season. . . . . . . . . . . . . . . . . . . . October 2020—April 2021
                          Presidential Election. . . . . . . . . . . . . . . . . . . . . . . . . . November 3, 2020
                          NCAA College Basketball . . . . . . . . . . . . . November 2020—April 2021

                          *Shoulder content only
                          Note: Inventory for these events is subject to change.

                          Inventory options include live stream, video on demand, in-game, and
                          shoulder content. All events are device agnostic. Please reach out to your
                          SpotX rep if there is an event you would like to access that is not listed.
                          Information about inventory availability will be sent via the SpotX
                          Demand Newsletter and Inventory Alert emails. Sign up to get on the list at
                          info.spotx/demandnewsletter.
Activation
SpotX provides flexible execution
options and the most diverse
inventory across all screen types.

       CTV

       Mobile

       Desktop/Laptop

Our premium inventory packages include live and
shoulder content, providing advertisers with the
opportunity to feature in the build-up, during the moment,
and in the highlights that follow.

SpotX live stream partners include:

ABC-Owned Television Stations (OTV)        NESN
Big Ten Network*                           PGA TOUR
AT&T TV Now                                Plex
CBS News Live                              PlutoTV
Disney Streaming Services (NHL.tv)         SlingTV
ESPN                                       Syncbak
E.W. Scripps                               The Weather Group
Fox Networks Group                         Turner Digital
Fox News                                   Sinclair
Fubo.TV                                    WeatherNation
Future Today
*BTN does not include the Fox Sports app

Ready to go live?
Contact your SpotX account representative today.
usdf@spotx.tv
Works Cited
eMarketer: Sources from which live streaming video viewers
in the U.S. stream live video, August 2018

Emarketer: Number of sports watched by sports viewers
(2017)

CNN: October 16, 2019. CNN/New York Times Democratic
Presidential Debate attracted 8.3 million viewers on CNN
and 9.4 million live streams.

http://cnnpressroom.blogs.cnn.com/2019/10/16/cnn-new-
york-times-debate-attracts-8-3-million-viewers-on-cnn-
and-9-4-million-live-streams/
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