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Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC RIM

                                                                  VOL 34 • NO 2
                                                                       MAY 2021

Inside: Powder Coatings

Inside: Marine Coatings

Beautiful inside and out
Architectural and decorative coatings in Asia Pacific

                    SMART COATINGS • RESINS • ADDITIVES
Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
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Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
CONTENTS

                                                        VOL 34 No 2 May 2021

FEATURES                                                               COMPANY PROFILE
                                                                       30 EVOLVING SUSTAINABLY
MARKET REPORT                                                          Inkmaker Group has rebranded to IM Group
11 INDONESIA
Indonesia set for stable post-COVID growth
                                                                       PUMPING TECHNOLOGY
12 CHINA                                                               31 OPTIMISING PERFORMANCE
China's robust recovery from the COVID-19 pandemic is                  Options for improving AODD pump protection when pumping TiO2
allowing its paint market to develop sophistication

                                                                       HIGH PERFORMANCE COATINGS
ARCHITECTURAL & DECORATIVE                                             32 REDUCING ENVIRONMENTAL FRICTION
17 DECORATIVE COATINGS IN ASIA PACIFIC                                 How high performance PVD coatings benefit the environment
Douglas Bohn, Orr & Boss, gives an overview of the market
before, during and after COVID-19
                                                                       RESINS
19 ARCHITECTURAL FAçADE COATINGS                                       34 CURING UNDER AMBIENT CONDITIONS
Colour solutions for durable exterior coatings                         Ambient curing resins for high heat and corrosion resistance

POWDER COATINGS                                                        ADDITIVES
21 A SILVER LINING                                                     37 NO MORE UPS AND DOWNS
How the addition of a silver ion antimicrobial additive into UV        The benefits of using levelling and substrate wetting agents
cured powder coatings offers added protection for surfaces
                                                                       REGULARS
23 RESTORING THE EARTH
Courtney Jungjohann Deemer, PPG, speaks to APCJ about the              3 EDITOR’S PAGE
sustainability benefits of powder coatings                             Comment from the Editor

                                                                       4 NEWS
MARINE COATINGS                                                        A digest of news from the global paint and coatings industries
24 COUNTING THE HIDDEN COST OF BIOFOULING
How shipping companies can reduce their carbon emissions               8 REGULATIONS UPDATE & EVENTS DIARY
                                                                       A round up of the latest regulation developments in Asia Pacific
26 ANTI-FOULING COATINGS FOR THE FUTURE
How the reduction of cuprous oxide will make anti-fouling              14 BUSINESS REPORT
coatings ready for future environmental regulations                    Dr Terry Knowles looks at how construction is continuing to
                                                                       drive coatings demand

SMART COATINGS                                                         15 INDUSTRY OUTLOOK
28 CHANGING THE REACTIVE COATINGS MARKET                               Dr Terry Knowles compares how PPG and AkzoNobel are
Expandable graphite solutions are enhancing the protection             faring so far this year
offered by fire retardant coatings

COVER IMAGE CREDIT: Image by Shutterstock

                                                          1 APCJ • May 2021
                                                         www.coatings-group.com
Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
EDITORIAL COMMENT

                                                                  Side effects of a pandemic

                                                                 E
                                                                          arth day took place on April 22 this                  conferences have had to be rescheduled to
                                                                          year, with the theme ‘Restore Our                     allow for ongoing travel restrictions in place
                                                                          Earth’. It seems a bit strange that there             in different parts of the world.
                                                                  is only one day dedicated to the planet,                          The Coatings Group has also had
                                                                  given its integral role in our lives, but it felt             to postpone its events but we are now
                                                                  this year as though it got more attention                     pleased to announce that the Middle East
                                                                  than in years gone by. A side effect of the                   Coatings Show will take place in Dubai on
                                                                  coronavirus pandemic has been that, with                      September 27-29, 2021 and Asia Pacific
                                                                  everyone remaining at home, pollution                         Coatings Show will now take place in
                                                                  levels dropped, the air became cleaner                        Jakarta on March 30-April 1, 2022. We
                                                                  and wildlife had more of a chance to thrive.                  have also postponed Coatings For Africa to
                                                                  Inevitably, as parts of the world come out                    May 4-6, 2022, in Johannesburg. We hope
                                                                  of lockdown, pollution levels may return                      this means that as many people as possible
                                                                  to pre-COVID levels – however, with less                      will be able to travel and enjoy real-life,
                                                                  air traffic predicted for the next couple of                  face-to-face meetings in safe surroundings.
                                                                  years at least and with a heightened sense
                                                                  of the impact we can have, hopefully some                     n     ZOOM FATIGUE
Sally Gibson                                                      environmental benefits will stay with us.
Editor                                                                As ever, sustainability is a key                          Perhaps the biggest side effect of the
                                                                  consideration in the coatings industry                        pandemic has been the sustained lack of
                                                                  and innovation in this area is constantly                     human interaction, both personally and
                                                                  evolving. Just as a snapshot, in this                         professionally. The proliferation of Zoom,
                                                                  May issue of APCJ we speak to PPG’s                           Teams and Skype meetings over the
                                                                  Courtney Jungjohann Deemer about the                          pandemic has definitely taken its toll, with
                                                                  sustainability benefits of powder coatings;                   the CEO of Zoom himself recently admitting
                                                                  Philip Chaabane, CEO of I-Tech AB,                            to suffering from ‘Zoom fatigue’.
                                                                  discusses how coatings can reduce carbon                          Although it has been an effective way
                                                                  emissions; experts from Evonik focus on                       to keep in touch with colleagues and
                                                                  anti-fouling technology that will adhere                      customers while house-bound, there’s no
                                                                  to future environmental regulations; and                      doubt that there’s a real desire to be able to
                                                                  Oerlikon Balzers demonstrates how high                        interact normally with people again. Zoom
                                                                  performance PVD coatings can benefit                          has the double whammy of making you
                                                                  the environment – and that’s all without a                    look at your own face, while also not being
                                                                  special focus on sustainability. That comes                   able to pick up facial clues from the person
                                                                  later in the year: we publish our annual                      or people you are talking with. Being able
                                                                  Going Green supplement in the November                        to get back to meetings, exhibitions and
                                                                  issue of APCJ and already, we have some                       conferences where you can have a real
                                                                  very interesting articles lined up for you.                   conversation with a customer, demonstrate
                                                                                                                                your product and build a rapport without
                                                                  n    NEW DATES FOR                                            having to rely on the strength of your
                                                                       COATINGS SHOWS                                           internet signal or accidentally talking over
                                                                                                                                somebody, will be a real treat – and I, for
                                                                  Another side effect of the coronavirus                        one, am looking forward to seeing as many
                                                                  pandemic is that dates for exhibitions and                    of you as possible at our events!

EDITORIAL                                          KEZ CHEN                                   SUBSCRIPTIONS                                   ASIA PACIFIC COATINGS JOURNAL
Senior Editor: CHRISTINE MALTHOUSE                 China & Asia Pacific                       Email: subscriptions@dmgevents.com              (ISSN 1468-1412) is published by
Email: christinemalthouse@dmgevents.com            Email: kezchen@dmgevents.com                                                               dmg events Ltd
                                                                                              Annual subscription rates: UK £142.00           Headquarters: Fifth Floor, The Palladium
Editor APCJ: SALLY GIBSON                          LUCA RICAGNI                               Outside UK £161.00. Single copies: £38.00       Cluster C, Jumeirah Lakes Towers
Email: sallygibson@dmgevents.com                   Italy, Russia & Spain                                                                      P.O. Box 33817, Dubai, UAE
                                                   Tel: +39 333 282 9267                                                                      Website: www.coatings-group.com
ADVERTISEMENT SALES                                Email: lucaricagni@dmgevents-me.com
Event Director:                                                                                                                               Printed by Pensord Press,
PADDY O’NEILL                                      ADVERTISEMENT PRODUCTION                                                                   Tram Road, Pontllanfraith, Blackwood,
Middle East (not including United Arab Emirates,   Production Manager: MELANIE CHILES                                                         Gwent NP12 2YA, Wales
North Africa, India)                               Email: melaniechiles@dmgevents.com                                                         © dmg events 2021
Tel: +971 4 445 3773
Email: paddyoneill@dmgevents.com                   MARKETING                                        @CoatingsGroup
                                                   Marketing Manager: WINSTON PINTO
Senior Sales Manager:                              Tel: +971 4 445 3736
ANDY GATHERCOLE                                    Email: winstonpinto@dmgevents.com                facebook.com/TheCoatingsGroup
Europe (not including Italy, Russia & Spain),
United Arab Emirates, The Americas                 CORPORATE
Tel: +971 4 445 3712                               Senior Consultant: IAN FAUX
Email: andrewgathercole@dmgevents.com              Email: ianfaux@dmgevents.com                     Search ‘The Coatings Group’ in LinkedIn

                                                                                  3 APCJ • May 2021
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NEWS

NEWS IN BRIEF                    PPG opens China Application
Azelis and BASF in               Innovation Center in Zhangjiagang
Australia and NZ
Azelis has a new                 PPG has opened its China Application Innovation
distribution agreement           Center (CAIC) in Zhangjiagang, Jiangsu Province,
with BASF, effective             China. The facility is the company’s first cross-
immediately, for its             business research and development centre
dispersions, additives, and      in the region, serving as a bridge between
resins range in Australia        innovation and customer applications for its
and New Zealand (ANZ).           industrial, packaging and automotive refinish
These products are               coatings businesses.
commonly used in CASE                The CAIC is located in the Jiangsu Yangtze
(coatings, adhesives,            River International Chemical Industrial Park,
sealants and elastomers)         which is adjacent to PPG’s Zhangjiagang
and construction. This           manufacturing plant. The centre’s advanced,
partnership strengthens          automated equipment and technologies enable
Azelis’ lateral value chain,     PPG to simulate the diverse environments and           to trial production at its Zhangjiagang plant,
reinforcing its leading          climates where PPG paints and coatings may be          enabling increased speed to market for PPG
position in the ANZ              applied. The CAIC location also will enable PPG        innovations and accelerating product and
CASE market.                     to quickly move newly developed applications           service customisation.

Arkema in Singapore
Arkema confirmed it is on
                                 Siegwerk opens toluene-free ink
track to begin production
of Amino 11 and its flagship
                                 blending centre in Bangladesh
Rilsan® polyamide 11 high        Siegwerk, one of the leading         company’s domestic business         manufacture and supply
performance polymer at           global suppliers of printing         in Bangladesh, while enhancing      toluene free inks, to ensure
its new plant on Jurong          inks, has inaugurated its new        its market leadership position      health and safety to consumers
Island, Singapore in the         blending centre in the Dhaka         across the Asian region. The        of packaged food. Toluene or
first half of next year. This    region in Bangladesh.                new blending centre will also       any raw materials containing
plant, for which production          Spread over 65,000ft2, the       reduce inventory costs to           toluene, won’t be used as
will be 100% derived             centre will host customised          customers and allow Siegwerk        intentionally-added ingredients
from renewable castor            solutions for the Bangladesh         to provide immediate technical      in the facility. The inks
beans, represents a 50%          market. The blending centre          support for local customers.        produced will be compliant with
increase in Arkema’s global      will generate direct and indirect        Siegwerk has been               global regulatory and brand
polyamide 11 capacity.           employment for close to 50           supplying printing ink in           owner requirements to ensure
                                 people in Bangladesh and             Bangladesh since the mid-           products are safe for end-use
BASF joins Digital               will significantly boost the         nineties. The centre will           packaging applications.
Watermark Initiative
BASF has joined “HolyGrail
2.0 – Digital watermarks
                                 Change of dates for Middle East Coatings Show and Asia
for accurate sorting and
high-quality recycling”. The
                                 Pacific Coatings Show, due to ongoing travel restrictions
initiative aims to increase      The Coatings Group, organiser of the                   end of September hopefully gives everyone this
plastic recycling rates          internationally renowned Middle East Coatings          assurance and, indeed, may come as a relief for
by adding imperceptible          Show, has announced that the exhibition will now       some with concerns and reservations regarding
digital watermarks to            take place on September 27-29, 2021, at the            making travel arrangements for June.”
product packaging. Under         Dubai World Trade Centre.                                  The Middle East Coatings Show is the largest
the auspices of AIM,                 The decision to postpone the event from June       dedicated coatings event in the important
the European Brands              until September was reached because of ongoing         Middle East and gulf region, regularly attracting
Association, BASF and            travel restrictions in place across much of the        a mix of exhibitors and visitors from more than
more than 120 companies          world, which would prevent many of the show’s          80 countries.
from the packaging value         regular exhibitors and visitors from attending.            In light of ongoing COVID restrictions and the
chain have joined forces to          Paddy O’Neill, Event Director of the Coatings      new dates for the Middle East Coatings Show,
prove the viability of digital   Group, said: “We are mindful that a significant        it has also been decided that the Asia Pacific
watermarking technologies        number of our exhibitors and visitors travel to        Coatings Show, due to be held in Jakarta this
for accurate sorting and         Dubai from overseas and at the moment, this isn’t      September, will now be postponed until March
the business case at large       straightforward or, in some instances, possible.       30-April 1, 2022.
scale. Digital watermarks            “Whilst Dubai is very much open for business           More information can be found on the website:
are imperceptible codes,         and exhibitions have restarted successfully,           www.asiapacificcoatingsshow.com. For more
the size of a postage stamp,     we want to ensure that our exhibitors are fully        information on how to book a stand or visit the
covering the surface of          confident in their participation with us. We believe   Middle East Coatings Show this September in
consumer goods packaging.        the decision to further postpone the show to the       Dubai, visit: www.middleeastcoatingsshow.com

                                                         4 APCJ • May 2021
                                                        www.coatings-group.com
Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
NEWS

Hempel opens its new Campus                                                                                   NEWS IN BRIEF
Hempel has opened its new                                                  Both are scheduled for             Perstorp to set science-
Campus, which features a                                                   modernisation and rebuilding       based emission targets
newly constructed office                                                   during 2021.                       Perstorp Group has
building, a state-of-the-                                                      The entire Hempel Campus       committed to setting
art R&D facility. meeting                                                  is expected to be finished in      science-based targets to
rooms, laboratories and test                                               2022 and has been designed         reduce greenhouse gas
facilities, equivalent to more                                             by Årstidernes Arkitekter,         emissions, in line with the
than 26,000m2 or three and                                                 now Sweco Architects. The          Paris Climate Agreement.
a half football pitches of                                                 design is inspired by the action   With ambitions to become
space. Located just north                                                  of stirring a new colour into      the number one sustainable
of Copenhagen, Denmark,                                                    the centre of a can of paint,      solutions provider within
Hempel Campus is the daily                                                 forming a pattern known as a       prioritised markets,
workplace for more than                                                    spiral vertex. The new office      Perstorp Group has already
350 Hempel employees.                                                      building has been designed         committed to becoming
Construction of the new                                                    with a focus on sustainability     Finite Material Neutral.
Campus began in 2017 and                                                   and will be DGNB certified,        Now, the global chemical
also includes an existing                                                  with solar panels installed on     company has announced
office building and test facility.                                         the roof.                          its commitment to emission
                                                                                                              reduction targets in line with
Retrofit buildings at Tokyo                                                Sika acquires                      the Paris Climate Agreement
                                                                                                              and the Science Based
2020 honour history                                                        Hamatite adhesives                 Targets initiative.

Behind the scenes of the                 Dr Hirokazu Shibata,              Sika has agreed to acquire         Covestro 3D printing
Olympic Games Tokyo 2020,            Technology & Sustainability           Hamatite, the adhesives            Covestro has released its
Dow’s materials science              Leader for Dow Sports                 business of The Yokohama           first material developed by
expertise helps power                Marketing Solutions, said: “It’s      Rubber Co Ltd. Hamatite is a       the additive manufacturing
infrastructure technologies          no secret that the construction       market leader in Japan, offering   business recently acquired
that insulate, seal, connect,        industry is one of world’s largest    adhesives and sealants to the      from DSM: a glass-fibre
coat, protect and deliver a          consumers of both energy and          automotive and construction        filled recycled polyethylene
sustainable legacy. More than        resources and the decisions           industries. The acquisition will   terephthalate (rPET) for 3D
half of the 43 Olympic venues        made today for the built              significantly strengthen Sika’s    pellet printing. Made from
are existing facilities, resulting   environment will play a major         market position in Japan,          post-consumer PET waste,
in an estimated savings of           role in the future of the industry.   increase market access to all      Arnite® AM2001 GF (G) rPET
80,000t of CO2 equivalent            With technology solutions             major Japanese OEMs and            perfectly fits Covestro’s
emissions. Among the existing        that exist today, like those          notably extend the product         vision for a circular
buildings, nine of those that        incorporated throughout Tokyo’s       offering for sealing and bonding   economy and illustrates
are retrofitted deployed             retrofitted venues, we can            applications in the Japanese       how complementary the
various Dow technologies to          improve the energy efficiency         construction industry. The         two organisations are in
help elevate the performance         of structures, reduce embodied        product portfolio comprises        their approach to adding
and aesthetic of façades,            carbon and help leave a positive      various technologies, such as      more value to additive
building envelopes and               legacy backed by the power of         polyurethanes, hot melts and       manufacturing and industrial
electrical systems.                  sport and science.”                   modified silicones.                production overall.

Covestro successfully completes acquisition                                                                   Songwon establishes
                                                                                                              new entity in China
of resins business from DSM                                                                                   Songwon has established
                                                                                                              its new business entity
On April 1, 2021, Covestro successfully                 implementation of our new Group strategy. With        in China, Songwon
completed the acquisition of the Resins &               this transaction, we are taking another important     International-Qingdao Co,
Functional Materials business (RFM) from the            step towards sustainability, while at the same        Ltd. The organisation will
Dutch company Royal DSM. The transaction                time generating sustainable growth,” said Dr          ensure Songwon remains
received regulatory approval after Covestro and         Markus Steilemann, CEO of Covestro.                   well-positioned to continue
DSM signed an acquisition agreement in late                 With the transaction, Covestro is expanding its   providing customers in
September 2020. The transaction substantially           business in several areas. The Group is already       this important region with
expands Covestro’s portfolio of sustainable             one of the leading global providers of water-         high quality products and
coating resins, making the Group one of the             based polyurethane dispersions. The acquisition       service. The divestment
world’s leading providers in this growth market.        of RFM adds a complete range of water-based           of its shareholding in the
The integration of RFM will expand the Group’s          polyacrylate resins, as well as strong brands in      Qingdao Long Fortune
revenues by around €1bn and will add more than          terms of sustainability, such as Niaga®, solutions    Songwon Chemical Co,
20 sites to its global production network. “The         for additive manufacturing and an advanced solar      Ltd joint venture has also
acquisition of RFM significantly contributes to the     coatings business.                                    been completed.

                                                              5 APCJ • May 2021
                                                             www.coatings-group.com
Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
NEWS

NEWS IN BRIEF                  Clariant strengthens position in China
PPG acquires Cetelon           with inauguration of One Clariant Campus
PPG has acquired Cetelon
Lackfabrik GmbH, a             Clariant has opened its One Clariant Campus
manufacturer of coatings       in Shanghai, China. Across a total floor space
for automotive and light       of approximately 24,000m2, the Campus will be
truck wheel applications.      home to Clariant’s Greater China Operational
Financial details of the       Headquarters, as well as the Innovation Center
transaction were not           China. The Chinese market represented 10%
disclosed. Cetelon             of Clariant’s sales in 2020, totalling CHF402M.
develops and manufactures      In order to increase its share of the Chinese
a wide range of coating        market, the world’s largest chemicals market
systems for the wheel          overall, as well as for speciality chemicals, the
industry, including certain    company is pursuing a dedicated strategy of
proprietary technologies.      becoming a true “China Insider” by fostering five
                               key local elements: insight, competitiveness,
Coatings to help with          empowerment, innovation and partnering.
greener air travel                To achieve this, Clariant is investing               catalysts production facility in Jiaxing, Zhejiang
A materials expert at          significantly in China. In addition to the CHF45M       Province and its joint venture facility with
the UK’s University of         invested in the Campus, Clariant recently               Tiangang Auxiliary in Cangzhou, Hebei Province,
Nottingham has secured         announced the construction of a new Catofin™            is opening soon.
more than £2.1M to develop
new coatings for use in
aerospace that could cut
                               Purdue makes the whitest paint                                             Innovation in Asia
jet plane CO2 emissions        In an effort to curb global             The researchers believe that       BASF is strengthening its
and help spacecraft built      warming, Purdue University          this white may be the closest          innovation capabilities in Asia
for humans venture further     engineers in the US have            equivalent of the blackest             by breaking ground for the third
into our solar system. Dr      created the whitest paint yet.      black, “Vantablack,” which             phase of its Innovation Campus
Tanvir Hussain has received    Coating buildings with this paint   absorbs up to 99.9% of visible         Shanghai and by establishing
the five-year fellowship –     may one day cool them enough        light. The new whitest paint           an academic sounding board
funded by the Engineering      to reduce the need for air          formulation reflects up to 98.1%       as part of the Network for Asian
and Physical Sciences          conditioning, researchers say.      of sunlight and sends infrared         Open Research (NAO).
Research Council – to              In October, the team created    heat away from a surface at the            The expansion includes an
find new modelling and         an ultra-white paint that pushed    same time. Typical commercial          additional R&D building and
processing techniques that     limits on how white paint can       white paint gets warmer rather         one R&D workshop building.
will overhaul the design and   be. Now, the newer paint not        than cooler. Paints on the             Construction is expected to be
manufacture of advanced        only is whiter but also can         market that are designed to            completed by the end of 2022;
ceramic materials for the      keep surfaces cooler than the       reject heat reflect only 80%-          by then, the total investment
next-generation of air and     formulation that the researchers    90% of sunlight and can’t              of BASF into its Innovation
space travel.                  had previously demonstrated.        make surfaces cooler than their        Campus Shanghai will sum up
                               “If you were to use this paint      surroundings. Two features give        to around €280M.
Nippon Paint wins green        to cover a roof area of about       the paint its extreme whiteness.           This further expansion
technology award               1000ft2, we estimate that you       One is the paint’s very high           demonstrates BASF’s
Nippon Paint Marine            could get a cooling power of        concentration of a chemical            continued commitment to
Coatings ships’ hull coating   10kW. That’s more powerful          compound called barium                 further build up innovation
AquaTerras has won the         than the central air conditioners   sulphate. The second feature           capacities in China and the
‘Green4Sea Technology          used by most houses,” said          is that the barium sulphate            whole Asia Pacific region.
Award’ in an online event.     Xiulin Ruan, a Purdue Professor     particles are all different sizes in   With this expansion, BASF will
The paint system, currently    of Mechanical Engineering.          the paint.                             strengthen its R&D capabilities
the world’s first and                                                                                     for advanced materials
only completely biocide
free, self-polishing (SPC)
                               New China office for The                                                   and systems, as well as for
                                                                                                          chemical engineering in order
antifouling paint, came top
in a global poll for making
                               Shepherd Color Company                                                     to serve the needs of growing
                                                                                                          industries, such as automotive,
a “significant technological   The Shepherd Color Company          staff based in Shanghai.               construction and coatings.
breakthrough” in               has opened its new Sales Office     Shepherd Color will continue
marine environmental           in Shenzhen, China. Shepherd        to use Eastway (Shanghai)
sustainability. Other          Color Shenzhen will import,         as its preferred distributor in
companies shortlisted          stock and sell The Shepherd         China for some customers. The
in the category included       Color Company and Shepherd          Shepherd Color Company has
Alpha Ori Technologies,        Technologies products.              been selling pigments in China
Filtersafe, Solvang               The main office will be in       through Eastway (Shanghai) for
and Jotun.                     Shenzhen with three further         the past 14 years.

                                                      6 APCJ • May 2021
                                                     www.coatings-group.com
Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
NEWS

Covestro co-operates with AkzoNobel                                                                         NEWS IN BRIEF
and MINE Technologies                                                                                       AkzoNobel invests in
                                                                                                            Qlayers startup
In the growing market for consumer electronics,                                                             Qlayers’ coating technology
manufacturers are looking for new aesthetic                                                                 offers a fully automated
and functional solutions. To meet their needs,                                                              solution that is safer,
Covestro worked with paints and coatings                                                                    more consistent and
manufacturer AkzoNobel to develop a new                                                                     faster than the manual
type of waterborne coating system with                                                                      coating processes used
adjustable haptics and a matte optics effect.                                                               now in the industry. By
It simultaneously meets the high demands                                                                    eliminating overspray, it’s
on the quality and durability of today’s                                                                    a sustainable solution that
electronic products.                                                                                        saves costs. Qlayers is
    One current example is the functional Smart                                                             part of AkzoNobel’s Paint
Mirror from the Chinese manufacturer MINE              manufacturing process. The mirror also features      the Future collaborative
Technologies. The mirror cover is coated with          compelling new electronic functions. If you swipe    innovation ecosystem.
AkzoNobel’s waterborne soft-touch coating. It          its edge, it begins to glow. The brightness can
is highly resistant to abrasion and scratching         also be adjusted via swiping. The Smart Mirror       Siegwerk and Kotkamills
and is based on the polyurethane raw materials         can also connect to WiFi networks and is capable     join forces
Bayhydrol® and Bayhydur® from Covestro.                of recharging wirelessly.                            Siegwerk, one of the
    The water-based coating is characterised by            With pilot projects like this, Covestro is       leading global providers
only low emission of volatile organic compounds        positioning itself in the growing consumer           of printing inks, and
(VOCs), contributing to a more sustainable             electronics devices market.                          Kotkamills, a Finnish
                                                                                                            paper and paperboard
Philippine NGO discovers more spray paints                                                                  manufacturer, have
                                                                                                            joined forces to create
with dangerously high lead content                                                                          solutions for printers and
                                                                                                            producers of fibre-based
A toxics watchdog group from the Philippines           leaded spray paints was produced by companies        packaging to further drive
has found more spray paints in the market              affiliated to the Philippine Association of Paint    packaging circularity. The
that are contaminated with dangerously high            Manufacturers (PAPM).                                collaboration is based on
concentrations of lead, a chemical forbidden in            The EcoWaste Coalition has notified the          the potential of water-based
the manufacture of paints under the country’s law.     authorities about its latest findings and has        dispersion barrier coated
In a statement, the EcoWaste Coalition revealed        also requested retail stores to take the violative   paperboard to replace
that 13 spray paints with lead content ranging         products off the shelves. Lead compounds were        traditional polyethylene
from 4500 to 56,100 parts per million (ppm) are        used before in paint formulations to add colour,     (PE) coated board. Thus,
being sold to uninformed consumers by offline          quicken the drying process, inhibit rust and         the switch in coating not
and online retailers in brazen violation of the        increase durability. Exposure to lead can affect     only offers an economic
country’s lead paint regulation limiting lead to a     a child’s developing brain and cause reduced         driver to collectors and
maximum of 90ppm. This brings the total number         intelligence and attention span, as well as          recyclers, it also reduces
of lead-containing aerosol paints uncovered by the     increased risk of behavioural problems.              the environmental impact of
group to 50, including its discovery of 37 violative       A full report can be found here: https://ipen.   the packaging.
products last year that were subsequently              org/documents/lead-spray-paints-consumer-
banned by the authorities. None of these 50            use-philippines                                      Multi-ship reference
                                                                                                            Turkey’s Iskenderun Ship
Hempel acquires Wattyl Australia and New Zealand                                                            Management has provided
                                                                                                            a first reference for Nippon
Wattyl Australia and New             and coatings company,               in chosen geographies and          Paint Marine’s self-polishing
Zealand is now officially part       headquartered in the USA.           segments. With Wattyl as part      antifouling paint FASTAR,
of world leading coatings            Hempel received formal              of the Hempel Group, we are        following an agreement to
manufacturer Hempel. With            customary approval from the         gaining a strong footprint in      apply the novel coating to
the acquisition of Wattyl,           relevant authorities in Australia   Australia and New Zealand,         five bulk carriers scheduled
Hempel is strengthening its          and New Zealand and Wattyl          while pursuing our strategic       to drydock in China this
footprint in Australia and New       is now officially a part of the     ambitions for the Decorative,      year. FASTAR, developed
Zealand significantly.               Hempel Group. The acquisition       Infrastructure and Energy          to reduce the volume of
   On February 18, 2021,             is part of Hempel’s ambition to     segments in our South &            paint required without
Hempel A/S signed an                 double its revenue to €3bn by       East Asia region,” said Lars       detriment to performance,
agreement to acquire                 2025 as outlined in its Double      Petersson, CEO of Hempel.          was officially introduced
leading paint and coatings           Impact strategy.                        Wattyl has an annual           to the market in January.
manufacturer Wattyl Australia            “We have taken the first        turnover of €150M and has          It is designed to deliver an
and New Zealand from The             major step on our growth            been a household name in           approximate 8% reduction
Sherwin-Williams Company,            journey, which will see us          Australia and New Zealand for      in fuel consumption
the world’s largest paint            build leadership positions          more than 100 years.               and CO2.

                                                             7 APCJ • May 2021
                                                            www.coatings-group.com
Beautiful inside and out - Architectural and decorative coatings in Asia Pacifi c - PRIMARY JOURNAL FOR THE COATINGS MARKET IN ASIA & THE PACIFIC ...
DIARY | REGULATIONS

DIARY                              REGULATORY ROUND UP — ASIA PACIFIC
                                   By Kathryn Wortley in Tokyo; Raghavendra Verma in New Delhi; Jens Kastner and
MAY 18-19                          Poorna Rodrigo - International News Services
Global Coatings & Paint
Innovation Summit                  SOUTH KOREA                                          for Titanium Dioxide (T/CPCIF 0088-2021, T/
Amsterdam, The Netherlands         An Act on the Punishment for Serious Accidents       CNCIA 02008-2021) and Green Design Product
www.evnoiagroup.com                passed South Korea’s legislature on January 8,       Evaluation Technical Specifications for Iron Oxide
                                   angering the country’s coatings sector. Coming       Pigments (T/CPCIF 0089-2021, T/CNCIA 02009-
MAY 26-28                          into force one year after its promulgation, the      2021). These standards will be implemented
Coating Korea 2021                 law will strengthen punishment for companies         from May 3. They resulted from NCIA mandates
Songdo Convensia, Incheon, Korea   and managers involved in industrial accidents.       during the 13th Five-Year Plan period (2016-
www.coatingkorea.com               The act has been criticised by South Korea’s         2020), which encouraged the creation of a green
                                   coatings sector. In online forums, companies         manufacturing system for the coatings industry,
JUNE 23-25                         said that they should not be penalised for           which has spawned a series of new standards
Paint & Coating Japan              an accident given that pigments, resins and          for the industry. See: www.chinacoatingnet.com
Osaka, Japan                       additives contain many petrochemicals, such
www.coating-japan.jp               as benzene, toluene and xylene, and so fires         TAIWAN
                                   or leaks are an inevitable risk. One user said:      Taiwan’s Environmental Protection Administration
JULY 26-28                         “Companies already have to spend billions            (EPA) has said that it will prioritise the
ICIE & Coatings Raw Material       of billions of dollars a year investing in and       implementation of the island’s Standard for
Procurement Conference             maintaining environment and safety related           Volatile Organic Compounds in Building and
Guangzhou, PR China                facilities but due to the nature of chemical         Industrial Maintenance Paints, limiting volatile
www.coatexpo.cn                    products, no matter how closely the facilities       organic compounds in building paint products.
                                   and processes are managed, the negligence of         From October 2019 to March 2020, for instance,
AUGUST 6-8                         workers and the possibility of accidents in the      EPA inspections across Taiwan found 47
China Coatings Show                transportation process cannot be excluded.”          violations of emission standards for VOCs in
SNIEC, Shanghai, PR China          See: www.m.stock.naver.com; www.hani.co.kr/          coatings. The EPA said it would review specific
www.coatshow.cn                    arti/politics/assembly/977786.html                   industry-specific emission standards for printing
                                                                                        and coatings consuming sectors, such as
AUGUST 26-28                       JAPAN                                                automotive manufacturing. See: www.epa.gov.tw
Coatings Expo Vietnam              The Japan Paint Manufacturers Association has
SECC, Ho Chi Minh City, Vietnam    released its 2021 list of safe household paints,     THE PHILIPPINES
www.coatings-vietnam.com           designed to provide “peace of mind” for general      The Philippines’ Maritime Industry Authority
                                   consumers. As of January 31, hundreds of paints      (MARINA) has issued (in January 2021) new rules
SEPTEMBER 14-16                    from 16 companies have been listed in two main       and regulations on the application of anti-fouling
European Coatings Show             categories: for indoor and for outdoor use. The      paints and coatings on ships to prevent the use
Nuremberg, Germany                 products are further subcategorised into water-      of environmentally-harmful substances. MARINA
www.european-coatings-show.com     based, solvent-type and aerosol-type paints.         Memorandum Circular No. SR-2020-04 aims
                                   The public is asked to check the respective          to minimise, if not completely eliminate, the
SEPTEMBER 27-29                    manufacturing company for details on each            environmental effects of organotin compounds
Middle East Coatings Show          product’s use, quality performance and other         in anti-fouling systems (AFS) that prevent the
DWTC, Dubai, UAE                   information. See: www.toryo.or.jp                    attachment of unwanted organisms on ship hulls.
www.middleeastcoatingsshow.com                                                          “Failure to comply with the anti-fouling system
                                   INDIA                                                controlled under the International Convention on
NOVEMBER 16-18                     India has scrapped an anti-dumping duty on           the Control of Harmful Anti-Fouling Systems in
ChinaCoat                          Japanese exports of phthalic anhydride, a dye        Ships (AFS Convention) shall [necessitate] repair
SNIEC, Shanghai, PR China          additive that is also used as a plasticiser and to   or replacements to completely comply with the
www.chinacoat.net                  make resins. However, the Indian Directorate         said convention,” MARINA said. See: www.
                                   General of Trade Remedies recommended                marina.gov.ph/wp-content/uploads/2021/01/
MARCH 10-12, 2022                  continuing an anti-dumping duty on imports           MC-SR-2020-04.pdf
PAINTINDIA                         of this chemical from Russia for another five
Bombay Exhibition Centre, India    years, as “there is likelihood of dumping and        VIETNAM
www.paintindia.in                  consequent injury to the domestic industry.”         Vietnam’s Ministry for Industry and Trade
                                   Exports from Japan have been attracting              has promulgated a new National Technical
MARCH 30-APRIL 1, 2022             US$126.17/t and from Russia US$159.43/t, with        Regulation on Safety in the Production, Trading,
Asia Pacific Coatings Show         the duties set in US$ rather than Indian Rupees.     Use, Storage and Transport of Dangerous
JI Expo, Jakarta, Indonesia        These duties were first imposed in December          Chemicals. It will take effect from January 1,
www.asiapacificcoatingsshow.com    2015. See: www.gov.in                                2022. It stipulates a set of chemical incident
                                                                                        response procedures and includes the obligation
MAY 4-6, 2022                      CHINA                                                for businesses that handle hazardous chemicals
Coatings For Africa                The China National Coatings Industry                 to have a list that must contain information on
Johannesburg, South Africa         Association (CNCIA) – a state backed body – on       chemical names, trade names, classifications,
www.coatingsforafrica.com          February 4 unveiled Technical Specifications         warning images, maximum storage levels at a

                                                           8 APCJ • May 2021
                                                          www.coatings-group.com
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DIARY | REGULATIONS

 REGULATORY ROUND UP — ASIA PACIFIC
 location and rules on designated storage      ownership restrictions. Effective March 4,      including key ingredients for paints,
 areas. It also contains detailed technical    2021, Indonesia’s Presidential Regulation       coatings, resins and adhesives. United
 requirements for equipment and pipes          10 of 2021, dubbed “the positive list”,         Overseas Bank (UOB) Group’s Senior
 containing corrosive chemicals. See:          replaces Presidential Decree No. 36/2010,       Economist Julia Goh and Economist Loke
 www.luatvietnam.vn                            known as “the negative list”, which             Siew Ting said that this growth happened
                                               was far more restrictive. As part of the        despite Malaysia reinstating a Movement
 AUSTRALIA                                     government’s ongoing economic reforms           Control Order (2.0) in mid-January to
 The Australian government’s Department        and Omnibus Law (No. 11/2020 on Job             fight COVID-19. See: www.miti.gov.my/
 of Health has announced that                  Creation), the regulation presents one of       miti/resources/MITI Weekly Bulletin/
 2-Butyloctanoic acid, used as an emollient    the greatest liberalisations in Indonesia’s     MITI_Weekly_Bulletin_Volume_627_02_
 for polymers, paper coating and solvents      foreign ownership limitations since the         March_2021.pdf
 among other uses, has been added              negative list was first introduced in the
 to the Australian Inventory of Industrial     1980s. However, the manufacturing of            THAILAND
 Chemicals, following an assessment of         ozone-depleting substances and industrial       Thailand is scheduled to unveil fresh tax
 its potential environmental health impact.    chemicals remain closed for private             incentives and relaxed regulations for
 Manufacturers and importers of this           investments both domestic and foreign.          foreign direct investment in late March
 chemical must inform the department           See: www.kemlu.go.id/portal/id                  2021, which should help Thai paint
 within 28 days if there any potential                                                         and coating manufacturers relocating
 breaches of Australian government             MALAYSIA                                        production to their home country.
 guidance regarding this chemical. See:        Analysis of trade data released by              Deputy Prime Minister Supattanapong
 www.industrialchemicals.gov.au                Malaysia’s Ministry of International Trade      Punmeechaow said the stimulus measures
                                               and Industry (MITI) for January (2021) has      aim to raise the country’s competitiveness
 INDONESIA                                     shown significant recent export growth          for foreign investment and that, “Thailand
 Indonesia has opened up investments           has been driven by strong shipments of          will become more attractive for foreign
 to construction services based in the         manufactured goods (Jan: +11.7%; Dec:           investment, especially among investors
 country, including paint and coating          +12.4%), particularly rubber products,          that want to relocate their production
 services, that had previous foreign           chemicals and chemical products,                bases.” See: www.boi.go.th

Axalta gives new impulses to          New Bismuth
architectural and design applications Vanadate Yellow
Axalta is expanding its range of highly        applications and exterior design. “At Axalta,   Shepherd Color has launched its new
weather-resistant metallic effect powder       we are intensively engaged with both the        Bismuth Vanadate (BV) Yellow, product
coatings from the Alesta® SD SuperDurable      developments that influence architecture        code 30C133.
product line with “The SuprAnodic              and the requirements of the coating                 Bismuth Vanadate, also known as C.I.
Collection”. The new collection provides the   industry,” says Ludovic Béal, Product &         Pigment Yellow 184, is widely used in
advantage of an environmentally friendly       Marketing Leader Architecture & Furniture       high-performance yellow colour matches
powder coating. It combines ecological         at Axalta Powder Coatings in EMEA. “This        and has wide regulatory approvals and
responsibility and creative freedom. The       includes ensuring that our metallic products    inclusion in chemical registries around the
SuprAnodic Collection offers the look of       are manufactured using the latest bonding       world. Shepherd Color’s Yellow 30C133 is
high-quality anodised finishes and portrays    technology giving them their low gloss,         only available in its Dynamix® brand, which
current and future trends in architecture      optical depth and fascinating metallic          removes the time consuming, energy-
and design. Additionally, the QUALICOAT        effect, which, in combination with the new      intensive and variable pigment grinding step
Class 2 and GSB Florida 3 (Master) certified   colours, enable architects and designers        in laboratory development, scale-up, and
powder coatings have excellent UV and          to set extraordinary accents on buildings       full production.
weather resistance and easy application,       and objects”.                                       Yellow 30C133 is all inorganic and
making them ideal for outdoor architectural    www.axalta.com/supranodic                       doesn’t have any organic dispersion aids
                                                                                               or resins included that might compromise
                                                                                               the performance of systems incorporating
                                                                                               Yellow 30C133.
                                                                                                   Common uses for Yellow 30C133 are
                                                                                               high-performance coatings, such as coil
                                                                                               & extrusion spray, automotive, industrial,
                                                                                               architectural, powder and other coatings.
                                                                                               It can also be used in plastics and
                                                                                               engineering polymers, especially in thin
                                                                                               films and fibres. The pigment is optimised
                                                                                               for easy dispersion.
                                                                                               www.shepherdcolor.com

                                                          10 APCJ • May 2021
                                                         www.coatings-group.com
MARKET REPORT

                                                           INDONESIA

                                                       Ahmad Pathoni reports from Jakarta on Indonesia’s paint and coatings sector

                                                     Indonesia set for stable
                                                       growth post COVID-19
T
        he paint and coatings industry        stretching 600km; 965.4km of roads;              for coatings and galvanising agents. The
        in Indonesia still has ample          26.9km of bridges; 446.56km of railway           government has also increasingly used
        room for growth amid booming          lines and 10 airports, according to the          local products rather than imported ones
infrastructure development, although          National Development Planning Agency.            for its construction schemes: “Local
it has had to struggle with the ongoing           Taufik hopes this will cause the country’s   products and brands can compete with
COVID-19 pandemic, say officials and          paint and coatings industry to increase          imported products and the quality is not
industry experts.                             production. He also hopes a strengthened         inferior to those foreign products,” he said.
    With the property sector being the        paint sector could boost the country’s               Factories have continued to operate
primary growth driver of Indonesian paint     competitiveness to “compete in local and         during the pandemic, especially those
and coating sales, the high demand for        global markets.”                                 outside of Indonesia’s central (and most
new housing and the repainting cycle                                                           populous) Java island, although office
assures a steady demand for paint and         n   THE IMPACT OF THE PANDEMIC                   staff have generally worked from home,
coating products, said Mahendra Chahar,                                                        Taufik said.
Senior Consultant at Frost & Sullivan.        Farid Muhammad, a former Director at Pt              With its population of 270M, it is
    The Indonesian government is also         Sigma Utama Paint, Bogor, West Java,             unsurprising that Indonesia is the largest paint
planning to spend nearly US$40bn on new       however, said some construction projects         and coatings market in south east Asia. But
metro railway lines for the Jakarta region,   have been suspended or cancelled during          what makes the paint and coatings sector
which will boost paint and coating demand     the pandemic: “Everyone is suffering and         special in this 17,500-island archipelago is
and plans to construct a new national         has to tighten their belts. We have been         that it is one of the few business sectors in
capital in Borneo, costing US$400bn,          forced to review our spending and this           Indonesia with strong domestic players and
which will do the same.                       results in a business downturn. For big          once the pandemic is over, the Indonesian
    “The paint and coatings industry has a    companies, they can still survive even with      paints and coatings market is expected to
bright prospect in line with the increasing   smaller margins. But small companies are         post robust annual growth of 6.5% over the
national paint consumption and the rate of    lucky to reach a break-even point.”              next five years, according to Mumbai, India-
physical development,” said Muhammad             He said economic stimuli offered by           based Inkwood Research.
Taufik, Director of Upstream Chemical and     the government had yet to benefit many               Indonesia’s growing population (up 1.1%
Pharmacy Industries at Indonesia’s Industry   paint and coatings companies. He added           yr-on-yr in 2019), rapid urbanisation (56%
Ministry. “The opportunity for growth in      that direct government COVID-19 support          in 2019), the growing construction industry
the paint industry is still very large. The   had often been slow to arrive, causing           and the swiftly expanding middle class are
government’s infrastructure programmes        further disruption: “We can only hope            among contributors to growth, Inkwood
and the continued high growth in the          that vaccinations can be done faster and         said. This currently comprises more than 150
property sector are among factors driving     the economy runs again. If that happens,         companies – consisting of small, medium
the increase in demand for paint,” he         demand will increase and our business            and large enterprises – with a total capacity of
said. Noting that the government boosted      can flourish again.” He expects a revival        1.5Mt/yr, with production per factory varying
its budget allocation for infrastructure      in general demand during July: “The paint        from 4000-75,000t/yr, Taufik said.
development to Indonesian Rupiah              business is likely to stabilise next year,”          Four paint companies, PT Propan Raya,
IDR417.8trn (US$29bn) for 2021 up from        he said.                                         PT Avia Avian, PT ICI Paints Indonesia
IDR281trn in 2020, partly to boost the           Haryawan, Secretary General of                – subsidiary of Dutch multinational
economy during the COVID-19 pandemic,         the Indonesian Coatings Association              AkzoNobel – and Japan’s Nippon Paint
he commented: “It is hoped that domestic      (Ascoatindo), was more optimistic: “We still     Holdings have 65% to 75% of the market
paint and coating industry players can        don’t know the impact of the pandemic but        share in Indonesia. The remainder of the
make the best of this.”                       when people are at home, they have little        paint market is held by other international
    Infrastructure projects planned for       to do. They start painting their houses. At      players and smaller local manufacturers.
the next few years include 53 dams (43        the domestic level, the impact seems to be           Because of this, the country has a
units are being built and 10 new dams);       insignificant,” said Haryawan, who has just      relatively low level of imports – 83,140t
sanitation and solid waste facilities for     one name. He said infrastructure projects        (worth US$354M) in 2019, up from
1.65M families; an irrigation network         are also still running, generating demand        74,700t (worth US$283.57M) in 2015, >13

                                                         11 APCJ • May 2021
                                                        www.coatings-group.com
MARKET REPORT

                                                                      CHINA

                                                    Mark Godfrey reports on how China’s robust recovery from the COVID-19 pandemic is
                                                    allowing its paint market to develop sophistication and its industry to expand exports

                                                    China: A tale of two
                                                    price-points
C
        hina’s embrace of Scandinavian                  Now Jotun wants to double its own              There has also been a boom in domestic
        style is propelling sales of innovative     distribution network by opening more           spending – a Chinese government 2020
        decorative paints among young               concept stores through its dealers: it wants   stimulus designed to keep the economy
homeowners in China. “Simplicity” and               to double the number of such stores to         afloat during the COVID-19 pandemic has
“high quality lifestyle” are the watchwords         200 in 2021, focusing on larger “first and     been a boon for local paint makers, such
of the Nordic style being marketed by               second tier” cities, said Chan.                as San Ke Shu Paint Co, based in Fujian,
Jotun, whose focus on the premium part                  A new Nordic ‘Premium Paints’ concept      which is projecting that 2020 revenues
of the Chinese market appears to have               store opened by Jotun in a Beijing mall        rose 39% yr-on-yr, alongside a 23.3% jump
paid dividends.                                     “allows clients to browse beautiful panels     in profit.
                                                    [in various paint colours] which can inspire       The company’s performance was
n   EXTERNAL INFLUENCES                             [customers] to choose colour schemes,”         driven by demand for its water proofing
                                                    said Chan. He explained how the Nordic         and insulation paints, explained Zhan Zhi
The Norway-based firm recorded a record             aesthetic differs from the American            Yang, an analyst at Fuzhou-based Xing
year in 2020 in China in terms of sales,            (represented in China by PPG and other         Ye Securities, who monitors the paint
profit and market share. China’s economy            players). “There’s been an evolution in        manufacturer. San Ke Shu promotes itself
recovered quickly from COVID-19 in Q2,              paint tastes in China: in China 10 years       to consumers – it runs adverts on China
2020, said Jinn Yep Chan, Business                  ago, the majority of paint was in white        National Radio targeted specifically at new
Director for decorative paints at Jotun             or light yellows or blues. More exposure       homeowners, he noted.
China. While the broader paint market in            to European styles through travel has              San Ke Shu is well placed
the country grew by 6-7% yr-on-yr during            changed Chinese tastes.” The American          geographically, said Zhan, with
2020, Jotun grew its overall sales in China         aesthetic is “bright and shiny”, but the       manufacturing facilities in Anhui, Fujian,
by double figures, said Chan.                       Nordic aesthetic is more “minimalist           Hebei and Henan. Zhan sees the main
   “We did that by increasing its distribution      and cosy”.                                     risks to continued growth as a slowdown
network through a franchise-type dealer                                                            in China’s real estate market and increased
network. And by focusing on the premium             n   DOMESTIC FACTORS                           competition in the paints sector.
end of the market.” By premium he means                                                                China’s spending on infrastructure grew
young middle-class homebuyers whose                 China remains reliant on imports at the high   sharply in the second half of 2020, backed
travel and trips to giant IKEA stores in            end of the market. While its exports are       by Chinese Yuan Renminbi CN¥4.7trn
Beijing have made them amenable to                  increasing, these are of a lower price point   (US$752bn) of special local government
Nordic decorative fashion tastes.                   to internationally branded products.           and national government bonds. Whereas

China’s embrace of Scandinavian style is propelling sales of decorative paints in China

                                                               12 APCJ • May 2021
                                                               www.coatings-group.com
MARKET REPORT

                                                 “
western countries paid COVID payments                                                             made up largely of “acrylic- and polyester-
to their citizens, such as the UK’s furlough                                                      based paints”, according to a China
scheme, China focused on its fiscal                      It is clear that                         Customs note.
stimulus, explained HSBC’s Chief China                                                                With the country’s highly fragmented
Economist Qu Hongbin in a paper.
                                                         there’s a major                          paint and coatings manufacturing scene
    While this has been good for the              gap in the pricing power                        long encouraging cut-throat competition on
construction industry, it has not given                                                           price, it is hard to see how Chinese paint
a direct boost to private consumption
                                                  of Chinese paint and                            production will move up the value chain

                                                                              ”
(which accounts for 39% of China’s GDP,           coatings manufacturers and                      in its international market offerings in the
compared to 65% in the USA), which in turn                                                        short term.
makes for a slower recovery in retail sales.
                                                  international peers.                                Overall, paint and coatings production
    Yet China’s focus on bricks-and-mortar                                                        is expected to expand from 22Mt to 25Mt
projects to drive economic growth is the                                                          between 2020 and 2025, according to
main growth strategy of another leading          n   PRICE DISPARITIES                            the China National Coatings Industry
local player, Oriental Yuhong Waterproof                                                          Association (CNCIA). Yet there are real risks
Technology Co Ltd (Dong Fang Yu Hong             It is clear that there’s a major gap in          to this scenario materialising – and those
in Mandarin), which is based in Beijing. Its     the pricing power of Chinese paint and           risks include a falloff in the Chinese and
marketing slogan, ‘Less leaking, better life’    coatings manufacturers and international         wider Asian real estate markets.
is hardly the most reassuring slogan but         peers. China’s coatings import and exports           Meanwhile, it appears that the premium
may have its origins in the quality issues       are both increasing, according to data from      end of the domestic market will remain the
facing Chinese construction – and the            the General Administration of Customs            preserve of international brands.
country’s diverse climate.                       of China, yet while exports are larger in            One curious thing also seems to
    Oriental Yuhong has flagged profits for      volume terms they are lower in value per         be constant: the Chinese aversion to
Q4, 2020 of at least CN¥969M (US$150M)           unit compared to imports. China exported         DIY, which continues to distinguish this
- an increase of 93.7% on the same period        211,378t of paint and coatings in 2019 said      market from Europe, where COVID-19
in 2019. The company’s profitability is          China Customs, up 10.9% yr-on-yr, and the        lockdowns prompted a surge in paint sales
down to increased real estate finishings         export value was US$679M, an increase            to homeowners. While there are growing
and stagnant raw material costs, according       of 8.2% yr-on-yr. China imported 180,840t,       numbers of Chinese willing to paint, the
to Zhao Jun Sheng, an Analyst at Beijing-        worth US$1.37bn in 2019, a yr-on-yr              figure is “not significant” and the bulk of
based DongXing Securities. Yuhong’s 28           increase of 32.5%.                               painting is done by decoration companies,
manufacturing bases give it geographic                However, the average import price of        explained Jinn Yep Chan. Jotun, for
reach, said Zhao.                                Chinese coatings was US$7229/t, whereas          example, co-operates with the large Jia.
    Beijing-based Oriental Yuhong has used       the average export price was US$3217/t,          com, an interior design platform that allows
its 2016 investment in German firm DAW           according to the China Customs. Its data         homeowners to pick their paints and price
(Deutsche Amphibolin-Werke SE) to increase       shows imports coming especially from             the job online.                              n
its consumer facing business: its ‘De Ai’        Germany, South Korea and Japan – 19.8%,
brand (the name is a play on the Chinese         19.5% and 14.4% respectively of China’s
characters for ‘Germany’ and ‘love’), was        coatings imports in 2019. The top three
named on a list of 500 top suppliers to the      destinations for Chinese exports were             For more information, contact:
Chinese real estate development sector           Hong Kong, Vietnam and Panama, with               Keith Nuthall, International News Services
                                                                                                   Website: www.internationalnewsservices.com
collated in 2020 – the ‘Best 500 of China Real   export volume accounting for 16.9%,
                                                                                                   Tel: +44 (0)207 193 4888
Estate Developers Preferred Brand’ award.        8.9% and 6.2% respectively. Exports are
MARKET REPORT

                                        Dr Terry Knowles looks at three reports that all highlight how
                                        construction is driving growth in the coatings industry

                                        Construction continues
                                        to drive demand
                                                     • Increasing infrastructure expenditure          • Above-average growth for polyolefin
  Author bio: Dr Terry Knowles has been                 in developing countries, particularly in         elastomers (POEs) and thermoplastic
  writing and editing information for the               areas such as roads and bridges;                 polyurethanes (TPUs) (Figure 2).
  paint, coatings and ink industries for 23          • Growing DIY activity in mature                   Almost all of the regions that the report
  years and is now the editor of The Palette            economies, including the USA;               covers are expected to witness slower
  Newsletter – a brand-new monthly                   • Recovery of the automotive sector            growth over the period 2019-2024 when
  publication with a business slant, serving            following the collapse during the           compared to 2014-2019. Eastern Europe
  all parts of the coatings chain. For more             pandemic period, thereby increasing         is the exception, where growth of just
  information and a free trial, email Terry             OEM coatings demand but also with           more than 3%/yr is anticipated in the
  at editor@thepalettenewsletter.com or                 emphasis on the refinish segment,           near term. Central and South America,
  contact/follow on Twitter: @newspal2                  which may reflect affordability struggles   the Asia Pacific and MEA regions are all
  Email: paintwriter@gmail.com                          in household spending, post-pandemic.       expected to show faster growth than this
                                                       Overall growth in the market is              (typically 3-4.5%/yr) and North America

A
         fter some time away from coatings-        envisioned at an average rate of 2.7%/           and Western Europe slower growth in
         related topics, The Freedonia             yr for the period 2019-2024. The split of        comparison. In fact, Western Europe offers
         Group has recently published              the entire market places architectural           the slowest growth of all.
two new global studies of interest to              coatings at 54% of the total, as seen in
the coatings sector and its suppliers:             Figure 1.                                        n   IRON OXIDE PIGMENTS
Global Paint & Coatings – 7th Edition                  The top six companies in the paint
and Global Thermoplastic Elastomers                and coatings sector (Sherwin-Williams,           In April, Grand View Research published
– Adhesives, Sealants and Coatings. A              PPG Industries, AkzoNobel, Axalta                a new report on the global market for iron
third global study, which is from Grand            Coatings Systems, BASF and Nippon                oxide pigments and it values said market
View Research, is also included in this            Paint) are deemed to account for just more       at US$2.2bn in 2020. It is expected to
column and it covers the demand for iron           than a quarter of all sales of paints and        expand at a CAGR of 4.7% across the
oxide pigments.                                    coatings globally.                               forecast period 2021-28. The rapidly
    In Freedonia’s global paint and coatings           In the company’s study for                   growing construction industry in emerging
study, the main trends that will shape             thermoplastic elastomers that delves             nations will be the key growth factor
short-term growth in the global paint and          into the adhesive, sealant and coatings          for the sector. Moreover, the growing
coatings market until 2024 are as follows:         segments, the collective outline for growth      utilisation of iron oxide pigments in the
  • Improving living and housing                   has some similarities. They are:                 coatings industry owing to their excellent
     standards in the Asia Pacific region;           • Growth in the construction sector            dispersibility and high strength, which
  • Interest in the rapidly developing                  around the world;                           make them suitable for use in formulations
     countries of south east Asia – including        • Greater penetration of thermoplastic         for extreme atmospheric and weather
     Indonesia, Thailand, the Philippines               elastomers in the Asia Pacific region       conditions, is expected to propel their
     and Vietnam which are benefiting from              for use in tapes and labels;                consumption even further.
     investment from North American and              • Rising demand for personal hygiene               The synthetic iron oxide pigment
     Western European companies;                        products in China and India;                segment leads the market and              >16

Figure 1. Source: Freedonia Group                  Figure 2. Source: Freedonia Group                           Figure 3. Source: Grand View Research

                                                                14 APCJ • May 2021
                                                               www.coatings-group.com
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