BEST WECHAT CAMPAIGN INSPIRATION - 6 OF THE BEST WECHAT CAMPAIGN EXAMPLES - ADCHINA.IO
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Best WeChat Campaign Inspiration 6 OF THE BEST WECHAT CAMPAIGN EXAMPLES
Editor's Note When we talk about popular apps in China, Here's our list of 6 best WeChat campaigns WeChat is still one of the first names that examples we've seen recently. Hopefully come to mind. The app currently holds the they give you some inspiration and ideas. position of the 5th most popular app in the Ideas which you can tweak and use within world based on MAU, making WeChat your organisation's WeChat advertising campaigns popular amongst the top brands. campaigns. Every big brand name worth their salt is using WeChat ads to grow their audience and engage a loyal following. If you are new to the China market, WeChat could be a great place to begin.
Source: Jing Daily Burberry “Pocket Bag” WeChat Campaign Industry: Luxury Brand: Burberry To promote its Spring 2020 Pocket Bag, The campaign messaging was tweaked the brand roped in actress Zhou Dongyu based on what is vital for each platforms’ and shared vertical mobile-friendly core userbase. This helped the campaign campaign videos on WeChat. Besides shine on each of these platforms and WeChat, the brand also ran this campaign receive a positive response from on Weibo and Little Red Book platforms. consumers. Takeaway: Tailor your campaign based on the digital platform
Van Cleef
& Arpels
Frivole
Collection
Launch
Industry: Jewellery
Brand: Van Cleef &
Arpels
Van Cleef & Arpels has
always been great at
creating interactive and
creative content on
WeChat. Their latest
campaign launched their
flora and fauna inspired
Frivole collection.
By using interactive
elements within their ads,
they created an engaging
campaign.
In addition, their WeChat
ad campaign featured
flowers floating in the
wind revealing their
delicate line of jewellery.
Takeaway: Create
interactive ads that
grab attention
Issue 27 | 234
Source: Media In Canada BMW’s WeChat launch Industry: Auto Brand: BMW BMW Canada recently joined the ranks of Additionally, the brand generated luxury automakers on WeChat. WeChat exceptionally high engagement and social currently has 750,000 Canadians among sharing in its initial test campaigns and is its 1.1 billion monthly active users. About hoping to continue with the same results 63% of them are male. The brand is in the coming months. planning to create a consistent presence on WeChat, sharing product launches, sales, info on BMW technology and more. Takeaway: Create test campaigns before your launch
Source: Jing Daily Coca Cola’s “Chinese Font” Campaign Industry: Beverage Brand: Coca Cola To celebrate their 134th anniversary, Overall, the WeChat campaign generated Coca Cola released a new Chinese font over 100,000 views for the brand. titled “Care”. The whole font package Customers appreciated the brand’s effort consisting of 6,769 Chinese characters to localize as well as their dedication to and 976 symbols is available to download the China market that spans several for free. decades. Takeaway: Meaningful localization wins hearts
McDonald’s
Spring
Festival
Campaign
Industry: F & B
Brand: McDonald's
For it’s Spring Festival
campaign, McDonald’s
created a Moments ad
that featured an
interactive video.
The ad guides users to
trace a bucket on the
screen to invite good luck.
Each burger name was
also integrated with words
that mean “blessings” that
appear on the screen.
As a result, McDonald’s
managed to attract 190
million brand impressions
with this ad making the
campaign a huge success.
Takeaway: Use
festive occasions to
give your campaigns
a boost
Issue 27 | 234
Source: ChatChat
Source: WWD.com Prada’s Mathematics of Love Campaign Industry: Retail Brand: Prada Prada’s latest WeChat campaign explores Prada also rolled out a filter to increase love in the post-pandemic era. The campaign social engagement that allows them to starred Prada’s brand ambassador Cai personalize posters with the Prada logo. Xunkun and consisted of a series of short The campaign saw impressive results with videos on WeChat, Weibo, and Douyin. their hashtag “Embracing New Norm” Promoting a special selection of products used 410 million times by May 2020 dedicated to 520 Day, the campaign led giving it a good social boost. people to a WeChat pop-up shop. Takeaway: Use innovative social engagement options
Wrapping up... While producing top-quality content is important, brands also need to invest in advertising to ensure their content gets seen. Creating interactive ad campaigns that engage users can you help your brand increase brand awareness as well as generate sales. We hope these WeChat campaign examples inspire you to get started with your next campaign. About AdChina.io We’ve turned incomprehensible and disconnected Chinese advertising channels into a single dashboard that marketers, agencies, and directors love to use. The Chinese market is more important than ever before. It has the power to make – or break – a business. AdChina.io is here to help businesses access the tools needed to adapt and launch targeted,profitable, and smooth ad experiences. We help organisations drive loyalty, build brands, and get a competitive advantage by doing better marketing in China. Our experience with a wide range of businesses, brands, and organisations means we are able to point you in the right direction and choose the best channel to start. Sign up for your free account at dsp.adchina.io
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