The #1 Social Network Profiling solution - Emarsys Enhance
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The #1 Social Network Profiling solution
Hello!
Xeerpa is the most advanced Social Network Profiling solution, a Big Data
Software as a Service (SaaS) designed to help Marketing teams obtain a
very rich individual social profile of each of their customers and fans of their
brands in the social networks.
Xeerpa is a technology company based in Madrid with sales and support
teams in Amsterdam, London, Mexico DF and Düsseldorf.
www.xeerpa.com
Do you really know your users and fans?
If we knew their individual interests, favourite brands, products and places,
Wouldn’t it be easier to send more personalised and effective marketing communications?
What do you know about your customers?
Demographics
(sex, age, …)
Monetary value
(monthly revenue, LTV, …)
Behavioural
(frecuency, season…)
Relational
(call center, online …)
How about their social preferences?
Demographics Interests
(sex, age, …)
(media, hobbies, brands…)
Monetary value Travel
(monthly revenue, LTV, …) (checkins, geo-positions…)
Behavioural Influence
(frequency, season…) (friends, followers…)
Relational Engagement
(brands, products,
(call center, online …)
competitors, partners…)
Xeerpa: The #1 Social Network Profiling Solution
Xeerpa Social Index: 7.5
- Interests in 300+ categories
- Name, Email, Age, Location… - Social Influence, Engagement and (Sports, Fashion, Travel…)
- Languages, CRM id… Promotioner Scores…
- Likes and Follows analysis…
- Professional and Educational profiles - Posts, Twits, Conversation topics…
- Places: Geo-Locations, Check-Ins…
How is Iberia doing it? Connecting Xeerpa to the social login in…
websites
Social login
Facebook Twitter Instagram LinkedIn Google+
User consent
CRM/BI
CRM
How is Heineken doing it? Connecting Xeerpa to social login in…
Promotions
Social login
Facebook Twitter Instagram LinkedIn Google+
CRM/BI
CRM
How is Real Madrid doing it? Connecting Xeerpa to social login in…
Apps for mobile devices
Social login
Facebook Twitter Instagram LinkedIn Google+
CRM/BI
CRM
How is Meliá doing it? Connecting Xeerpa to social login in…
Wi-Fi hotspots at hotels and resorts
Social login
Facebook Twitter Instagram LinkedIn Google+
Consentimiento del usuario
CRM/BI
CRMXeerpa makes your CRM “Social”
Complement your CRM with the social profiles of your customers
e-commerce e-Mailings
S EO Gam
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Advertising
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CUSTOMER KNOWLEDGE - CRM
CONTACT CHANNELS
ANALYTICAL LAYER
PROFILINGWho is using Xeerpa
Proud to work for…
Consumo
Medios
Retail
Viajes
BSU
Otros
Agencias
Integradores
de tecnologíaSocial Listening vs Social Profiling
Social Listening Social Profiling
Analysis of conversations Analysis of users
Find out more about the differences between Listening and Profiling in our blogEasily segment your fans…
By their interests By their professional profile By the places they visit By their social score
Lifestyle Lifestyle Lifestyle Lifestyle
Runners Fashion Travel MumsSelect targets for personalised campaigns
Lifestyle
Camping
27.6% 33.1% 87.6%
Cliente #25787 Cliente #31452 Cliente #88554
Tramos de valor Tramos de valor Tramos de valor
5.4 87% 3.2 50% 6.1 25%
Scores Scores Scores
5.1 1.7 8.0 5.9 1.5 7.7 6.2 1.4 7.9
CRMIdentify the most popular brands, products and blogs in 300+ categories
Identify Brand Ambassadors VIP clients
Analyse their favourite stores and places
Iberia: Analysing geo-locations Xeerpa provides Iberia with key information about the places its users and fans visit, including frequency. Iberia can match this information with the CRM identifying which users fly with Iberia and which ones are using another airline, improving the personalization of the marketing campaigns
Caprabo: Loyalty Card, Caprabo ID
Facebook Twitter
CRM/BI
CRMBenefits of Social Profiling
Xeerpa helps CANAL+ segment their communications, improving the ROI of their mailing campaigns by targeting the correct customers
http://www.xeerpa.com/social-profiling-case-study-xeerpa-canalplus/Shiseido: Identifying Brand Ambassadors
Frequent shoppers
Facebook: apps and promos AMBASSADORS
Non influential Influential
Not purchasing
CRM
Ginza Club: Social Login
360º Profile: Social + Transactional
Shiseido launches specific campaigns to its Brand Ambassadors: influential users with high engagement in the social networks (Xeerpa), who are also very good customers (CRM)Real Madrid: Advanced fans segmentation
Lifestyle: Fashion Runners Electronics Cinema & Theatre
Base: 33,1% Base: 28,7% Base: 71,3% Base: 32,7%
Avg. Age: 24 Avg. Age: 27 Avg. Age: 32 Avg. Age: 37
Females: 88,8% Females: 42,1% Males: 60,2% Females: 42,1%
Influence: 7,0 Influence: 8,0 Influence: 5,2 Influence: 5,7
Engagement: 3,2 Engagement: 5,2 Engagement: 8,2 Engagement: 9,2
Promotional: 8,3 Promotional: 4,7 Promotional: 9,7 Promotional: 2,4Increase loyalty, through personalized experiences
Pack for VIP RunnersPrisa: Content sponsorship 15% of the audience are following Ariana Grande • 28% follow her in Twitter • They score 6,9 in Influence • 21 years old average • 75% are females • They also like Katy Perry • They watch MTV (41% vs. 21% total) CTO improvements with Xeerpa-based segmentation Xeerpa helps PRISA analyse the most popular artists amongst their audience, to collaborate in campaigns and marketing initiatives
Iberia: Social Seating Passengers onboard Iberia flights can connect with their social account to find seats next to other passengers who share the same interests or work in the same industry
Prisa: Personalised contents, DMP integration Xeerpa helps PRISA (El País, As, Rolling Stone…) offer personalised contents and advertising based social segmentation
Heineken
CRMLexus: Identifying qualified leads
Xeerpa analyses the Likes, interests and geo-positions at Estilo Lexus and Facebook
promos, identifying users that may qualify for test drives.Full data access
Xeerpa gives you multiple ways to access your data…
Facebook Twitter Instagram LinkedIn Google+
SQL
CRM
Dashboards CRM sync SQL database Excel exports Facebook Custom Audiences APIWhy not try it first?
CRM
Technical configuration Data capture Analysis, segmentations Activation, conversion
1 2 3 4 5
1.- Implement Social Login or connect Xeerpa to your existing Social Login, promo or app - Aprox. 3 days
2.- Facebook’s permissions approval process - Aprox. 5 days
3.- Go live, obtain data from users in real time - Recommended 1 month
4.- Data analysis, identify key segments for your business, select targets for campaigns - 1 week
5.- Activate campaigns based on previous segmentation and targeting: Increment the ROI
Consult costThank you hello@xeerpa.com xeerpa.com
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