Beverage Industry Market Update - Fall 2020 - Cascadia Capital

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Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Beverage Industry Market Update
Fall 2020
Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Food, Beverage & Agribusiness Leadership

                                              Food, Beverage and Agribusiness Leadership Team

        Beverage Leadership Team                                                Industry Team Colleagues

Nicole Nugent Fry        Erik Einwalter           Michael Butler          Bryan Jaffe             George Sent              Scott Porter
Managing Director      Managing Director        Co-Founder and CEO     Managing Director       Managing Director        Senior Vice President
Food, Beverage and     Food, Beverage and       Food, Beverage and     Food, Beverage and      Food, Beverage and       Food, Beverage and
   Agribusiness           Agribusiness              Agribusiness          Agribusiness            Agribusiness              Agribusiness
   Industry Focus:       Industry Focus:           Industry Focus:       Industry Focus:         Industry Focus:           Industry Focus:
 Branded Beverage,          Contract             Food & Agriculture,        Contract            Branded Food &           Agribusiness Inputs
Beverage Technology      Manufacturing,          Agribusiness Inputs     Manufacturing,       Nutrition, Ingredients,   and Production, Food
    & Equipment,         Branded Food &            and Production,      Branded Food, Pet      Agribusiness Inputs          Processing &
   Legal Cannabis           Beverage                 Equipment                                   and Production           Manufacturing,
                                                   Manufacturing                                                             Ingredients
Recent Transactions:   Recent Transactions:     Recent Transactions:   Recent Transactions:   Recent Transactions:      Recent Transactions:

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Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Market Overview

                  2
Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Off-Premise Strength Continues but has
                          Led to a National Can Shortage
        As demand for cans continues to outpace supply, the North American market for aluminum cans anticipates outages
        for the next 24-36 months, and the supply chain isn’t expected to catch up until 2025 / 2026 (1)
       ▪        Since the beginning of the COVID-19 pandemic in March 2020, can usage has risen dramatically due to higher levels of at-home consumption
                and increased purchasing of larger pack sizes / pantry loading. Furthermore, beverage packaging continues to move towards cans and away from
                plastic and glass, with ~70-75% of all new beverage product launches in cans compared to just 30-40% five years ago.
                    ꟷ       Retail sales of aluminum drink cans increased 24% by volume in March 2020 and have continued to rise since then (2)
                    ꟷ       Specialty and Slim cans, which are utilized by hard seltzer producers, have seen a dramatic increase in demand as the hard seltzer
                            category continues its explosive growth
       ▪        The unprecedented demand for cans in 2020 has led to significant industry shortages and supply issues, and the largest can suppliers, Ball and
                Crown, are adding lines and building new facilities, but those are not expected to come online until at least 2021
                    ꟷ       “The demand is absolutely astounding. I’ve been around 35 years and never seen demand numbers like this, and the only thing holding
                            back our shipments as an industry, is our capacity to meet customer requirements.” – Crown CEO Timothy Donohue
                    ꟷ       Ball reported that the U.S. will have a can shortage of ~10 billion cans this year — about 9% of total 2019 sales — as the supply chain
                            continues to feel the brunt of shifting consumer trends (2)

                    Long Term Beer Trends from Glass to Aluminum (4)                                               Aluminum Can Year-Over-Year Share Shift (%) (4)
       60%                                                                                                  4%
                                                                                                            3%
       50%
                                                                                                            2%
       40%                                                                                                  1%
       30%                                                                                                  0%
                                                                                                            -1%
       20%
                                                                                                            -2%
       10%                                                                                                  -3%
           0%                                                                                               -4%
                2002       2004       2006       2008       2010        2012       2014       2016   2018     2013 Q1 2014 Q1 2015 Q1 2016 Q1 2017 Q1 2018 Q1 2019 Q1

                                                                                                                                  Glass    Metal Cans
                                            Metal Cans              Glass Bottles
Sources: (1) Credit Suisse research, (2) Brewbound (3) Wall Street Journal, (4) Barclays research.
                                                                                                                                                                        3
Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Premium, Functional and Ready-to-Drink
                          Coffee Continues to Drive Growth
        Shifting consumer preferences towards premium offerings is driving demand for third wave coffee roasters, with
        super premium offerings, functional benefits and in ready-to-drink formats
       ▪        Led by a demand for convenience, ready-to-drink (RTD) product offerings are driving growth in the coffee category, with more than 150 new
                RTD coffee products launching in the past year – an increase of 14% year-over-year
                     ꟷ      Consumers are looking for coffee beverages infused with functional ingredients to deliver nutritional benefits, as health and wellness
                            becomes a larger focus and multi-benefit and multi-purpose products become a top priority
       ▪        Super Coffee recently raised $25 million, valuing the fast-growing beverage brand at more than $200 million – Anheuser-Busch InBev (ZX
                Ventures) participated in the round and will be distributing the product throughout the U.S., highlighting the investment large beverage
                strategics are making in “beyond beer” (2)
                     ꟷ      Similarly, Bulletproof Coffee raised $13 million in September 2020 to expand its signature coffee line — featuring beverages infused with
                            grass-fed butter and energy-producing Brain Octane oil, as well as collagen proteins and assorted supplements
       ▪        Molson Coors signed a 10-year agreement with La Colombe Coffee in October 2020 to distribute its RTD Draft Latte and Brazilian Cold Brew
                products in convenience and drug stores nationwide, allowing La Colombe to increase its retail footprint by more than 400% within 18 months in
                convenience stores (3)

                         U.S. Sales of Ready-to-Drink Coffee (4)                                                               Cascadia Capital Advises on the Sale of Cascade Coffee
       ($ in billions)
                                                                                              $3.3                        Cascade Coffee has been acquired by Westward Partners
                                                                         $2.7                                                                ▪ Cascade Coffee is a leading contract roaster of
                                                     $2.1                                                                                      coffee, with uniquely flexible roasting and packaging
                                $1.8                                                                                                           capabilities to serve a diverse base of brands
            $1.6
                                                                                                                                             ▪ Cascadia was engaged based on its experience in in
                                                                                                                                               the sector, most notably on the sale of Boyd’s Coffee
                                                                                                                                               to Farmer Brothers
                                                                                                                                             ▪ Cascade offered Westward an opportunity to get
                                                                                                                                               exposure to an inelastic category with growth
                                                                                                                                               tailwinds, while serving some of the best brands in
            2015                2016                2017                 2018                 2019
                                                                                                                                               the space
Sources: (1) Nielsen: latest 52-weeks ending July 27, 2019, (2) Bloomberg, (3) CSP Daily News, (4) Wall Street Journal.
                                                                                                                                                                                                       4
Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Continued Struggles in the On-Premise
                           Impacting Craft Beer and Spirits
        The effects of the COVID-19 pandemic have directly impacted on-premise sales of craft beer and spirits, as many U.S.
        states have shuttered bars, pubs and in-restaurant dining, and consumers opt for at-home consumption
       ▪       According to the Brewer’s Association, on-premise sales accounted for
               ~45% of craft beer volume before the pandemic (1)                                     Off-Premise Beer Volume % Change vs. Prior Year (4)
                    ꟷ        Lengthy closures and lower demand for in-person dining has led to                                                                                   22%
                             the craft beer category estimated to be down ~15% in 1H 2020           Off-premise beer volume would have
                             compared to 1H 2019 (1). Post-pandemic, it is estimated that                                                                     15%
                                                                                                    had to average 22% growth to offset
                             COVID-19 will have contributed to a $22+ billion decrease in retail     the loss of on-premise sales due to
                             beer sales (2)                                                                     the pandemic

       ▪       Another obstacle for craft beer producers is the consumer shift towards
               pantry loading – households are now seeking large-pack and trusted
               brands, while retailers are consolidating shelves towards large national
               brands and a handful of local suppliers
       ▪       Craft spirits have also felt the effects of the shutdown of on-premise sales
                                                                                                                   0.8%
               and tasting rooms, resulting in a loss of 41% of sales ($700 million) due to
               the pandemic (3)
                                                                                                               Pre-COVID                                      COVID
                    ꟷ        More than 40% of craft distillers reported a 25% decrease in their
                             wholesale business, while 11% of distillers lost their wholesale      Notable 2020 Craft Beer & Spirits Transaction Activity
                             business completely (3)
                                                                                                     Aphria acquires SweetWater Brewing                               Key Metrics
       ▪ Given the abrupt slowdown in both craft beer and craft spirits volumes                      ꟷ Canadian cannabis co. Aphria plans to expand its       Date:           Nov 2020
         caused by the pandemic, there was a dramatic slowdown in transaction                           U.S. presence with SweetWater's craft brewing
                                                                                                                                                              EV:             $300M
                                                                                                        manufacturing and distribution expertise, which
         activity through Q3 2020 as a result                                                           aligns well with Aphria’s cannabis lifestyle brands   EV / Revenue:   4.5x
                                                                                                                                                              EV / EBITDA:    12.5x
                    ꟷ Most sellers have been reluctant to transact given depressed
                      earnings and most strategic buyers have been focused on their own              Diageo acquires Aviation Gin                                     Key Metrics
                      portfolios                                                                     ꟷ In-line with Diageo’s strategy to acquire high         Date:           Aug 2020
                                                                                                         growth brands with attractive margins that           EV:             $335M
       ▪ We started to see an uptick in activity and interest from both sellers and                      support premiumization, the acquisition of
                                                                                                                                                              EV / Revenue:   12.0x
                                                                                                         Aviation Gin adds to its portfolio a super premium
         strategic buyers over the last few months and expect activity will improve                      gin with compelling growth prospects                 EV / EBITDA:    NA
         heading into 2021
Sources: (1) Vinepair, (2) Beer Institute, (3) Fooddive (4) Nielsen.
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Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Current State of the Wine Industry: Short
                         and Long-term Impact of Recent Wildfires
        The recent wildfires in Northern California and Oregon have significantly impacted the 2020 harvest – an estimated
        80% of Napa’s Cabernets may be lost to smoke taint, affecting approximately 30 wineries and over 67,000 acres
      ▪       It’s been a tough year for the wine industry, already impacted from the
              global pandemic, a series of wildfires across California and Oregon have
                                                                                               “Everything is gone, it’s all gone. Every drop of wine was like
              resulted in tremendous losses for the 2020 harvest and an uncertain
              outlook for the future                                                             a miracle this year, the viticulture was so hard, it’s almost
                                                                                                 like losing a living thing. And it’s violent, to go back on site
                   ꟷ       Sonoma County vintners estimate 25-30% of the 2020 harvest will                  to find ashes and gutters full of wine.”
                           go unpicked due to the fires and pandemic
                                                                                               - Jean-Baptiste Rivail, General Manager, Newton Vineyard (2)
                   ꟷ       Napa producers estimate up to 70% of the harvest could be
                           reclassified to bulk wine given the presence of smoke taint, and
                           that there will be very limited amounts of 2020 premium Cabernet     The wildfires are likely to be "without question the single
                           from elite labels in 2020                                                     worst disaster the wine-grape growing
                                                                                                               community has ever faced.”
                   ꟷ       There is great concern among producers about the future of the
                                                                                                   - John Aguirre, President, California Association of
                           industry in California, what re-planting may be required and what
                           the availability and cost of insurance will be                                         Winegrape Growers (3)

      ▪       Oregon’s Willamette Valley, famous for its cool-climate Pinot Noirs, has                        Notable 2020 Wine Transactions
              also faced significant fire damage and smoke taint, with the long-term
              extent of loss still uncertain. “I’ve been here growing wine grapes for over        Miller Family Wine acquires BNA Wine Group Brands                Key Metrics
                                                                                                  ꟷ Adding BNA’s brand portfolio provides the Miller       Date:           Oct 2020
              38 years and have never experienced or seen anything like this as a wine                Family Wine Company the opportunity to expand
                                                                                                                                                           EV:             NA
              grower.” Jim Bernau, Founder, Willamette Valley Vineyards (1)                           its reach into retail chains, as well as a more
                                                                                                                                                           EV / Revenue:   NA
                                                                                                      robust offering of products for its DTC channels /
                                                                                                      wine club                                            EV / EBITDA:    NA
      ▪       Similar to other beverage alcohol categories, there was a dramatic
                                                                                                                                                                   Key Metrics
              slowdown in transaction activity through the first half of 2020, however            Constellation Brands invests in Booker Vineyard
                                                                                                  ꟷ The investment is part of Constellation’s focus on     Date:           Jul 2020
              transaction activity has picked up in recent months, with many sellers re-              expanding its DTC and premium wine portfolio.        EV:             NA
              thinking the long-term viability of their estates in the current environment            Constellation will also help to expand wholesale
                                                                                                                                                           EV / Revenue:   NA
                                                                                                      distribution for Booker’s My Favorite Neighbor
              and many strategics and investors being opportunistic for attractive assets             Cabernet Sauvignon and Harvey & Harriet wines        EV / EBITDA:    NA

Sources: (1) US News, (2) New York Times, (3) Grape Crush Report.
                                                                                                                                                                                      6
Beverage Industry Market Update - Fall 2020 - Cascadia Capital
State of the Beverage M&A Market
        While the onset of the COVID-19 pandemic created a temporary lull in beverage transactions in the first three
        quarters of 2020, activity has significantly picked up in recent months, particularly in the non-alcohol category, where
        most brands have continued to perform during the pandemic
       ▪ Non-alcohol, RTD beverages, especially those with functional benefits, have continued to see strong interest from strategic and financial investors,
         as well as the public markets, given consumer trends towards healthy energy, zero sugar and an increased focus on immunity
                    ꟷ       Large beverage alcohol strategics continue to invest in non-alcohol opportunities -- Molson Coors has recently invested in Zenwtr and
                            entered into a distribution partnership with La Colombe, and Anheuser Busch InBev’s ZX Ventures unit recently invested in Super Coffee
                    ꟷ       Canadian natural plant-based energy brand GURU Organic Energy, which has ~$20M in revenues, went public in October and now has a
                            valuation in excess of $250 million, representative of the strong public market appetite for high growth, emerging beverage brands
       ▪ Additionally, we have recently seen non-alcohol strategics announce launches in the alcohol category for the first time in the U.S., with Coca-Cola
         entering the hard seltzer category (in partnership with MolsonCoors), with its popular Topo Chico brand. Talking Rain is also testing a hard seltzer in
         select markets and Monster Energy has announced plans to enter the space. We believe this trend could be the catalyst for greater M&A and
         investment activity in the beverage space as many of the large strategics position themselves as total beverage companies
       ▪ Private and growth equity have remained engaged throughout this period and are actively looking to pursue new acquisitions and investments
         across the beverage industry. Look to see more activity upstream in contract manufacturing by those who wish to play sectors rather than brands

                                                                      Trailing Four-Quarters Beverage Transactions by Category
                                (as of 11/09/20)

                                             Beer Total: 12                    Spirits Total: 7                Wine Total: 21           Non-Alc Total: 30

                                                                                                                                           14
                                                                                                                   9                                   11
                                         6         4              -        2       2      1       2        4             4      4                2
                                                              2                                                                     3

                                                       Beer                        Spirits                         Wine                    Non-Alc

Sources: Capital IQ, Pitchbook, Publicly available information.                     Q4 '19        Q1 '20   Q2'20       Q3'20
                                                                                                                                                                     7
Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Notable Recent Transactions
                                                                                  Total
    Announced                                                      Investment                            TEV /
                            Target                 Investor                     Enterprise   Revenue           (1) Strategic Rationale
    Date                                                             Amount                             Revenue
                                                                                  Value
                                                                                                                    ▪ Aphria can grow its U.S. presence with SweetWater's platform of craft brewing
    Nov
                                                                       NA         $300.0M     $66.6M      4.5x        manufacturing and distribution expertise, as well as build brand awareness for its
    2020                                                                                                              adult-use cannabis brands, Broken Coast, Good Supply, Riff and Solei

                                                                                                                    ▪ Adding BNA’s brand portfolio provides the Miller Family Wine Company the
    Oct
                                                                       NA           NA          NA         NA         opportunity to expand its reach into retail chains, as well as a more robust offering of
    2020                                                                                                              products for its DTC channels / wine club

                                                                                                                    ▪ Funding will almost exclusively be utilized for marketing and advertising expenses as
    Oct                                            Kevin Love,
                                                                     $15.0M         NA          NA         NA         well as increasing U.S. distribution – OXIGEN is in 47,000 stores across the United
    2020                                          Brett Eldredge
                                                                                                                      States, and has secured listings in major retailers including CVS and Kroger

                                                                                                                    ▪ The $34.5M financing was completed in anticipation of GURU`s going public
    Sep
                                                   Undisclosed       $34.5M       $160.0M     $20.0M      8.0x        transaction by way of reverse takeover involving Mira X Acquisition Corp (completed
    2020                                                                                                              in October 2020) to expand GURU’s presence in North America

                                                                                                                    ▪ Molson Coors has begun expanding beyond beer and ZenWTR provides a sustainably
    Sep
                                                                       NA           NA          NA         NA         packaged alkaline water brand to add to its growing portfolio of non-alcohol products
    2020

                                                                                                                    ▪ Copper & Kings represents a significant growth opportunity and reinforces
    Sep
                                                                       NA           NA          NA         NA         Constellation’s continued commitment to premium spirits and whiskey – through
    2020                                                                                                              both DTC and retail channels

                                                                                                                    ▪ Investment to grow Bulletproof’s omnichannel strategy, focusing on DTC, as well as
    Sep
                                                                     $13.0M         NA          NA         NA         to help launch product offerings in both new and existing categories, such as
    2020                                                                                                              immunity/stress relief, collagen protein powder and clean coffee

                                                                                                                    ▪ The deal includes the brand, winery, tasting room, inventory and 26 acres of estate
    Sep                                              Gaylon
                                                                       NA           NA          NA         NA         vineyards – Burgess is known for its Cabernet Sauvignon, but also produces Cabernet
    2020                                            Lawrence
                                                                                                                      Franc, Syrah and Chardonnay

                                                                                                                    ▪ Liquid IV offers a suite of electrolyte drink mixes which can be found in more than
    Sep
                                                                       NA         $400.0M     $133.3M     3.0x        30,000 stores across the U.S. and will fit into Unilever’s purpose-driven brand
    2020                                                                                                              portfolio

                                                                                                                    ▪ Trade offers an intriguing “two-sided marketplace,” in which it is as valuable a service
    Sep
                                                                      $9.0M         NA          NA         NA         to the roasters it works with, as the consumers who shop for coffee – it has tripled its
    2020                                                                                                              subscriber base to almost 75,000 since January

                                                                                                                    ▪ The transaction will provide Waterloo with additional operational resources, brand-
    Aug
                                                                       NA           NA          NA         NA         building expertise, and capital to grow its business by accelerating its product and
    2020                                                                                                              marketing innovation, as well as improving distribution capabilities

Sources: Capital IQ, Pitchbook, Publicly available information.                                                                                                                                               8
(1) From public sources, press releases and Cascadia estimates.
Beverage Industry Market Update - Fall 2020 - Cascadia Capital
Notable Recent Transactions (cont.)
                                                                                 Total
    Announced                                                     Investment                            TEV /
                            Target                 Investor                    Enterprise   Revenue           (1) Strategic Rationale
    Date                                                            Amount                             Revenue
                                                                                 Value
                                                                                                                   ▪ Funding will be used primarily to fuel continued growth online and in retail locations
    Aug
                                                                    $50.0M         NA        $140.0M      NA         across the country – Hint is currently available in over 30,000 brick-and-mortar stores
    2020                                                                                                             in the U.S.

                                                                                                                   ▪ In-line with Diageo’s strategy to acquire high growth brands with attractive margins
    Aug
                                                                      NA         $335.0M     $28.0M      12.0x       that support premiumization, and Aviation Gin will continue to shape and drive the
    2020                                                                                                             growth of super premium gin in North America

                                                                                                                   ▪ The funding brings Flying Ember’s Series B total raised to $35 million. The Company
    Aug
                                                                    $10.0M         NA          NA         NA         has quickly become a national leader in the hard kombucha category and will now
    2020                                                                                                             use the additional investment to extend into new categories such as hard seltzer

                                                                                                                   ▪ Constellation’s acquisition comes at a time when on-premise sales have declined due
    Jul
                                                                      NA           NA        $3.6M        NA         to state restrictions on bars and indoor dining, creating an opportunity for alcohol e-
    2020                                                                                                             commerce and DTC sales

                                                                                                                   ▪ Constellation acquired a minority stake in premium Paso Robles producer Booker
    Jul                                                                                                              Vineyard. The investment is part of Constellation’s focus on expanding its DTC
                                                                      NA           NA          NA         NA
    2020                                                                                                             portfolio. Constellation will help to expand wholesale distribution for My Favorite
                                                                                                                     Neighbor Cabernet Sauvignon and Harvey & Harriet wines

                                                                                                                   ▪ $25M investment will allow Super Coffee to expand its team, and AB InBev’s ZX
    Jun
                                                                    $25.0M       $200.0M     $69.0M      2.9x        Ventures, who participated in the round, also signed a distribution agreement with
    2020                                                                                                             Super Coffee to distribute its products across the U.S.

                                                                                                                   ▪ Vital Proteins allows Nestle to continue expanding in the nutrition segment,
    Jun
                                                                      NA           NA          NA         NA         complementing Nestle’s other vitamin, mineral, supplement and wellness brands,
    2020                                                                                                             including Atrium Innovations, Garden of Life, Pure Encapsulations and Persona

                                                                                                                   ▪ Ferrari-Carano is best-known for its Sauvignon Blanc and its Chardonnay wines, and
    Jun
                                                                      NA         $250.0M       NA         NA         the acquisition includes the 1,200-acre winery in Dry Creek Valley, with its Villa Fiore
    2020                                                                                                             Tasting Room and three other exclusive tasting areas

                                                                                                                   ▪ The acquisition gives Precept a further foothold in the booming canned wine business
    Jun
                                                                      NA           NA          NA         NA         and an entrance into the imported premium canned wine segment, as Pampelonne
    2020                                                                                                             offers acclaimed sparkling wine cocktails made from fine French wine

                                                                                                                   ▪ Through the acquisition, WineShipping has created the leader in beverage alcohol e-
    Apr
                                                                      NA           NA          NA         NA         commerce fulfillment with millions of square feet of temperature-controlled
    2020                                                                                                             warehouses across the country

Sources: Capital IQ, Pitchbook, Publicly available information.                                                                                                                                             9
(1) From public sources, press releases and Cascadia estimates.
Public Comparables

                     10
Beer Public Comps

($ in millions, except per share data)            Price             Market    Enterprise             LTM               Revenue Growth          LTM Margins        P/E         EV / Revenue      EV / EBITDA
Company                                         11/9/2020            Cap        Value      Revenue         EBITDA    1 Year      3 Years    Gross       EBITDA   Multiple   LTM         NTM   LTM         NTM

Beer
Anheuser-Busch InBev                                 $62.74        $123,663   $220,085     $47,741         $17,010   (12.7%)       (5.4%)   58.6%        35.6%     53.7x    4.6x       4.5x   12.9x     12.0x
Heineken N.V.                                        106.66          61,364     82,262      25,720           5,422    (5.9%)        1.1%    38.9%        21.1%     41.5x    3.2x       3.2x   15.2x     14.9x
Constellation Brands                                 200.75          38,699     50,410       8,126           1,988    (1.0%)        2.9%    52.1%        24.5%     51.2x    6.2x       6.1x   25.4x     16.2x
Asahi Group Holdings                                  34.96          16,831     34,176      19,040           2,638    (3.9%)        2.6%    36.8%        13.9%     16.6x    1.8x       1.7x   13.0x     11.4x
Carlsberg A/S                                        145.62          21,377     25,398       9,796           2,271    (4.3%)       (0.4%)   49.1%        23.2%     27.3x    2.6x       2.6x   11.2x     11.1x
Kirin Holdings Company                                19.84          16,544     23,623      17,650           2,444    (4.3%)        3.2%    43.4%        13.8%     22.0x    1.3x       1.3x    9.7x     10.4x
Molson Coors Brewing Company                          41.16           8,936     17,259       9,846           2,338    (6.3%)       (2.8%)   39.0%        23.7%     12.1x    1.8x       1.7x    7.4x      7.9x
Tsingtao Brewery Company Limited                       8.28          14,142     11,161       4,049            400     (1.2%)        1.3%    40.4%         9.9%     59.2x    2.8x       2.5x   27.9x     18.9x
Royal Unibrew A/S                                    108.56           5,311      5,650       1,185            283     (1.4%)        5.5%    52.2%        23.9%     38.8x    4.8x       4.5x   20.0x     19.4x
Anadolu Efes Biracilik ve Malt Sanayii Anonim Sirketi 2.62            1,552      3,573       3,124            536    14.2%        27.5%     37.3%        17.2%     14.1x    1.1x       1.0x    6.7x      5.8x
Sapporo Holdings Limited                              18.04           1,405      3,428       4,227            276     (4.7%)       (1.1%)   33.8%         6.5%    106.6x    0.8x       0.8x   12.4x     12.5x
Compañía Cervecerías Unidas S.A.                       6.48           2,395      2,870       2,429            366      2.3%         3.2%    47.9%        15.1%     23.4x    1.2x       1.2x    7.8x      7.3x
HITEJINRO Co., LTD                                    30.99           2,120      2,561       1,970            306    14.8%          5.3%    43.5%        15.5%     24.7x    1.3x       1.2x    8.4x      7.5x
                                                                                                            Mean      (1.1%)        3.3%    44.1%        18.8%      37.8x   2.6x       2.5x   13.7x     11.9x
                                                                                                           Median     (3.9%)        2.6%    43.4%        17.2%      27.3x   1.8x       1.7x   12.4x     11.4x

Craft Beer
The Boston Beer Company, Inc.                      $949.60          $11,517    $11,433      $1,577           $309    34.3%        21.6%     47.6%        19.6%     79.3x    7.3x       5.0x   37.0x     26.4x
                                                                                                            Mean     34.3%        21.6%     47.6%        19.6%      79.3x   7.3x       5.0x   37.0x     26.4x
                                                                                                           Median    34.3%        21.6%     47.6%        19.6%      79.3x   7.3x       5.0x   37.0x     26.4x
All Beer

                                                                                                            Mean       1.4%         4.6%    44.3%        18.8%      40.8x   2.9x       2.7x   15.3x     13.0x
                                                                                                           Median     (2.7%)        2.7%    43.4%        18.4%      33.0x   2.2x       2.1x   12.7x     11.7x

 Sources: Capital IQ, Pitchbook, Publicly available information.
                                                                                                                                                                                                        11
Wine Public Comps

($ in millions, except per share data)            Price            Market    Enterprise             LTM                Revenue Growth          LTM Margins         P/E         EV / Revenue      EV / EBITDA
Company                                         11/9/2020           Cap        Value      Revenue         EBITDA     1 Year      3 Years    Gross       EBITDA    Multiple   LTM         NTM   LTM         NTM

Large / Mid Cap Wine Producers
Constellation Brands, Inc.                         $200.75         $38,699    $50,410      $8,126         $1,988      (1.0%)        2.9%    52.1%        24.5%      51.2x    6.2x       6.1x   25.4x     16.2x
Treasury Wine Estates Limited                          6.56          4,732      5,810       1,950            483      (7.1%)        1.9%    41.4%        24.8%      24.1x    3.0x       3.0x   12.0x     11.2x
Distell Group Holdings                                 9.58          2,102      2,301       1,355            218       1.2%       42.4%      4.2%        16.1%      20.9x    1.7x       6.9x   10.5x      9.4x
Viña Concha y Toro S.A.                                1.66          1,240      1,651        994             194     16.5%          6.8%    39.4%        19.6%      15.8x    1.7x       1.7x    8.5x      8.8x
Delegat Group Limited                                 10.21          1,009      1,237        207              80       9.4%         6.4%    49.9%        38.6%      27.9x    6.0x       5.8x   15.5x     15.3x
Vranken-Pommery Monopole - Société Anonyme            16.60           147       1,029        298              40     (13.9%)       (6.3%)   29.6%        13.6%         NM    3.5x       3.3x   25.5x     28.1x
Laurent-Perrier S.A.                                  87.43           518         854        286              55      (2.9%)        1.7%    48.8%        19.4%      20.9x    3.0x       3.6x   15.4x     19.3x
                                                                                                           Mean        0.3%         7.9%    37.9%        22.4%       26.8x   3.6x       4.3x   16.1x     15.5x
                                                                                                          Median      (1.0%)        2.9%    41.4%        19.6%       22.5x   3.0x       3.6x   15.4x     15.3x

Small Cap Wine Producers
Andrew Peller Limited                                 $8.29          $363        $503       $297             $51       1.1%         3.9%    43.6%        17.3%      19.2x    1.7x       1.8x    9.8x     10.0x
Sociedad Anónima Viña Santa Rita                       0.19           198         314        226              31       2.6%         1.1%    41.1%        13.6%      21.3x    1.4x       0.0x   10.2x      0.0x
AdVini S.A.                                           23.63            91         291        304              20      (4.0%)        1.7%    37.2%         6.5%         NM    1.0x       0.9x   14.8x     12.3x
Australian Vintage Ltd                                 0.32            89         181        194              25      (0.8%)        5.7%    28.5%        12.6%      12.0x    0.9x       0.9x    7.3x      7.4x
Crimson Wine Group, Ltd.                               5.02           117         107         65             (0.4)    (2.6%)        1.9%    36.5%        (0.6%)        NM    1.7x       0.0x     NM       0.0x
Willamette Valley Vineyards, Inc.                      6.27            31          57         26               7     10.8%          8.5%    61.1%        26.1%      11.5x    2.2x       0.0x    8.3x      0.0x
                                                                                                           Mean        1.2%         3.8%    41.3%        12.6%       16.0x   1.5x       0.6x   10.1x      5.0x
                                                                                                          Median       0.2%         2.9%    39.1%        13.1%       15.6x   1.5x       0.4x    9.8x      3.7x
All Wine

                                                                                                           Mean        0.7%         6.0%    39.5%        17.8%       22.5x   2.6x       2.6x   13.6x     10.6x
                                                                                                          Median      (0.8%)        2.9%    41.1%        17.3%       20.9x   1.7x       1.8x   11.3x     10.0x

 Sources: Capital IQ, Pitchbook, Publicly available information.
                                                                                                                                                                                                         12
Spirits Public Comps

($ in millions, except per share data)            Price            Market    Enterprise             LTM              Revenue Growth          LTM Margins        P/E         EV / Revenue      EV / EBITDA
Company                                         11/9/2020           Cap        Value      Revenue         EBITDA   1 Year      3 Years    Gross       EBITDA   Multiple   LTM         NTM   LTM         NTM

Spirits
Diageo plc                                           $38.13        $89,022   $109,442     $15,441         $5,511    (8.7%)       (0.8%)   60.3%        35.7%     72.5x     7.1x      7.1x   19.9x     21.2x
Pernod Ricard SA                                     187.20         49,025     59,331       9,981          3,085    (8.0%)       (2.1%)   60.2%        30.9%     36.0x     5.9x      5.9x   19.2x     19.3x
Constellation Brands, Inc.                           200.75         38,699     50,410       8,126          1,988    (1.0%)        2.9%    52.1%        24.5%     51.2x     6.2x      6.1x   25.4x     16.2x
Brown-Forman Corporation                              76.98         35,800     37,597       3,350          1,193     0.8%         3.1%    62.5%        35.6%     57.3x    11.2x     11.0x   31.5x     31.7x
Davide Campari-Milano S.p.A.                          11.31         12,752     14,027       2,083            482    (1.0%)       (0.7%)   59.5%        23.1%     54.4x     6.7x      6.2x   29.1x     25.4x
Rémy Cointreau SA                                    178.88          8,980      9,514       1,211            293    (9.0%)       (2.2%)   66.1%        24.2%     68.0x     7.9x      7.9x   32.5x     32.2x
Stock Spirits Group PLC                                3.13           621         685        400              86   24.1%          0.0%    47.0%        21.5%     14.5x     1.7x      1.7x    7.9x      8.6x
                                                                                                           Mean     (0.4%)        0.0%    58.2%        27.9%      50.6x    6.7x      6.6x   23.6x     22.1x
                                                                                                          Median    (1.0%)       (0.7%)   60.2%        24.5%      54.4x    6.7x      6.2x   25.4x     21.2x

 Sources: Capital IQ, Pitchbook, Publicly available information.
                                                                                                                                                                                                      13
Non-Alcoholic Public Comps

($ in millions, except per share data)            Price             Market    Enterprise             LTM               Revenue Growth          LTM Margins        P/E         EV / Revenue      EV / EBITDA
Company                                         11/9/2020            Cap        Value      Revenue         EBITDA    1 Year      3 Years    Gross       EBITDA   Multiple   LTM         NTM   LTM         NTM

Non-Alcoholic Beverages
The Coca-Cola Company                                $52.57        $225,916   $259,360     $33,471         $12,328    (7.0%)       (3.6%)   59.9%        36.8%     38.7x     7.7x      7.2x   21.0x     21.6x
Pepsico                                              138.45         191,332    226,310      68,557          12,583     3.8%         2.6%    55.3%        18.4%     32.9x     3.3x      3.1x   18.0x     15.9x
Keurig Dr. Pepper                                     27.73          39,023     53,695      11,431           3,602     3.9%         0.0%    56.4%        31.5%     36.9x     4.7x      4.5x   14.9x     13.6x
Monster Beverage                                      81.35          42,946     41,294       4,420           1,620     7.6%       10.1%     59.8%        36.7%     45.1x     9.3x      8.4x   25.5x     22.8x
National Beverage                                     80.98           3,776      3,465       1,030            220      4.6%         5.8%    37.9%        21.4%     31.7x     3.4x      3.2x   15.7x     15.1x
Lassonde Industries                                  121.97            846       1,140       1,407            143      9.4%         6.4%    27.3%        10.1%     17.1x     0.8x      0.8x    8.0x      7.2x
A.G. BARR                                              6.47            719         688        324              69     (6.9%)       (1.9%)   42.1%        21.2%     21.9x     2.1x      2.4x   10.0x     11.9x
New Age Beverages Corporation                          2.64            258         285        248              NM       NM           NM     59.3%           NM        NM     1.1x      0.9x     NM        NM
GURU Organic Energy Corp                               9.72            281         283         15              NM      0.0%         0.0%    64.7%           NM       1.8x   18.3x     12.4x     NM        NM
Reed's, Inc.                                           0.87             55          63         36              NM     (5.4%)       (2.1%)   24.7%           NM        NM     1.7x      1.5x     NM        NM
                                                                                                            Mean       1.1%         1.9%    48.7%        25.2%      28.3x    5.3x      4.4x   16.2x     15.5x
                                                                                                           Median      3.8%         0.0%    55.8%        21.4%      32.3x    3.3x      3.2x   15.7x     15.1x

 Sources: Capital IQ, Pitchbook, Publicly available information.
                                                                                                                                                                                                        14
Cascadia Contact Information

Food, Beverage & Agribusiness Leadership
Name                                      Phone Number     Email
Michael Butler, CEO & Managing Director   (206) 436-2530   mbutler@cascadiacapital.com

Nicole Nugent Fry, Managing Director      (310) 993-4761   nfry@cascadiacapital.com

Erik Einwalter, Managing Director         (206) 436-2538   eeinwalter@cascadiacapital.com

Bryan Jaffe, Managing Director            (206) 436-2534   bjaffe@cascadiacapital.com

George Sent, Managing Director            (612) 336-4121   gsent@cascadiacapital.com

Scott Porter, Senior Vice President       (206) 436-2528   sporter@cascadiacapital.com

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