Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales

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Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
Big Data und der Lockdown:

                               Eine Verkehrsanalyse in Europa

Holger Hochgürtel, Director Sales
holger.hochguertel@inrix.com
Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
INRIX Technology Platform
    Unique big data and analytics platform ingests multiple data feeds

Incident data
                 Mobile data
                                  Parking data                                                                                    Traffic                        Parking
                                                   Weather data
                                                                                                                                             Autonomous
 Historical        Event data
traffic data
                                                     Fleet data                                                                 OpenCar                           Analytics
                                Consumer vehicle
                                   GPS data
                Road sensors
Cell Tower
  Data
                     Massive Input Data                                     Technology Platform                                      Applications & Solutions

          • Global geo-spatial platform for location based services • Massive real-time data aggregation and processing • Analytics capabilities on 10 years of historical data

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Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
INRIX Trips Data
Aggregating crowdsourced anonymous trips enables new mobility use cases
Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
Impact of COVID-19
Normalisierte Fahrzeug-Km (PKW) in Deutschland                          Fahrleistung während Lockdown geht teilw. bis
                                                                        auf 20% des Vor-Lockdown-Niveaus.
                                             20.05.                     Back-to-normal nun leicht unter Vor-Corona-Niveu
                                             Langes Wochenende
     16.03.
                                             Himmelfahrt    30.5.
     Schulen, Kindergärten, etc.
     Begin Lockdown              01.05.                     Pfingsten
                                 Langes Wochenende
                                 Maifeiertag
                       10.04.
                       Ostern

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Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
Impact of COVID-19
Normalisierte Fahrzeug-Km (PKW) in Deutschland

                                                 Wie wirkt sich der neue Lockdown-Light aus?

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Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
Impact of COVID-19
Normalisierte Fahrzeug-Km (LKW) in Deutschland
                                            20.05.
                                            Langes Wochenende
     16.03.
                                            Himmelfahrt
                                                                      Die Logistik bleibt „unberührt“ vom Lockdown
     Schulen, Kindergärten, etc.
     Begin Lockdown              01.05.
                                 Langes Wochenende        30.5.
                                 Maifeiertag              Pfingsten
                       10.04.
                       Ostern

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Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
Impact of COVID-19
Normalisierte Fahrzeug-Km: Deutschland vs Italien
                                                    Tieferer Einschnitt aber „back to normal“ paralell
            Deutschland                             und auf gleichem Niveau wie in D
            Italien

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Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
Impact of COVID-19
Normalisierte Fahrzeug-Km: Deutschland vs UK
                                               „Back to normal“ verläuft langsamer und bleibt
           Deutschland                         auf niedrigerem Niveau
           UK

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Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
Impact of COVID-19
Normalisierte Fahrzeug-Km: Deutschland vs Frankreich
                                                       Tieferer Einschnitt, „back to normal“ verläuft
           Deutschland                                 Langsamer, übertrifft aber „Vor-Corona-Zeit“
           Frankreich

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Big Data und der Lockdown: Eine Verkehrsanalyse in Europa - Holger Hochgürtel, Director Sales
Impact of COVID-19
Normalisierte Fahrzeug-Km: Deutschland vs Spanien   Der tiefste Einschnitt, back to normal“ verläuft
                                                    langsamer und bleibt auf leicht niedrigerem Niveau
           Deutschland

           Spanien

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INRIX Trips data: view per industry type 1/2
     •     Upper graph: Locations of selected points of interest (PoI) and                       PoI-Category

           categorized by industry type (below table). The size of the
           circle represents the trips started or ended at the considered
           PoI from 24th Feb to 3rd May 2020.

     •     Lower graph: Count of all trips to/from all PoIs per category,
           from 24th Feb to 3rd May 2020.

               Automotive                       Chemical                       Energy
     Continental Aachen Rothe Erde   Bayer AG Hitdorf              Rheinenergie Koeln Niehl
     DeutzAG                         Chem-park Dormagen            RWE Huerth Knappsack
     Ford Koeln                      Evonik Niederkassel           RWE Neurath
     Toyota Deutschland Koeln        Lanxess Leverkusen1           RWE Niederaußem
     VW OTL Vertriebszentrum         Lanxess Leverkusen2           RWE Weisweiler

                Furniture                       Logistics                      Sport                                     Aggregated trip count
                                                                                                                (aggregation time frame: 24th Feb to 3rd May)
     IKEA Hasselt                    Dachser SE Logistikzentrum    Bay-Arena Leverkusen
     IKEA Heerlen                    DHL Koeln                     Lanxess Arena Koeln
     IKEA K-Am Butzweilerhof         DHL-freight Koeln Longerich   Rhein Energie Station Koeln
     IKEA Koeln Godorf               Lekkerland Logistikzentrum    Stadium MVV Maastricht
     IKEA Liege                      Saint Global Zentrallager     Tivoli Alemania Aachen

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INRIX Trips data: view per industry type 2/2
                                                                                         Aggregated trip count prior to lockdown measures
                                                                                               (aggregation time frame: 3rd Mar to 8th Mar

     Upper graph: Count of trips per PoI Categorie for one week prior to
     the lockdown measures (3rd March to 8th March).

     Lower graph: Count of trips per PoI Categorie for one week after to
     the lockdown measures (13th April to 18th April 2020).

     The graphs suggest following readings:

        ▪   Different industries differently affected. While the number of
            trips starting and ending at energy PoIs was marginally
            reduced (4%), the number of trips at automotive PoIs was
            heavily affected with a reduction of 58%.                        Reduction    Aggregated trip count Prior to lockdown measures
                                                                              by 58%            (aggregation time frame:13th Apr to 18th May)

        ▪   This is due to the fact that the work had to be continued at
            power plants while many factories within the automotive and                           Reduction by
                                                                                                      4%
            other industries were at least partially shut down.

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Individual points of interest can be analyzed separately to gain
     further insights. Example: IKEA Heerlen.
                Total Trip Count: 14.333        Trips ending at IKEA: 8.697

                Trips starting at IKEA: 5.636   Avg. Trip Distance: 26,6 km

                                                                              Polygon Shape of shop
                                                                              building and parking lot.
                                                                                                          13

      using INRIX data, 12th June 2020

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Individual points of interest can be analyzed separately to gain
     further insights. Example: Catchment area of IKEA Heerlen.
     •   The graph: Locations of start points of trips which                                          IKEA – Trip distance in m
         had the end point at IKEA Heerlen.                                   Start points of trips
                                                                                                        min              29
                                                                              with end points at
                                                                              IKEA Heerlen              P10.0            582
     •   The table: Percentile values of the trip distances to
                                                                                                        P20.0           2300
         IKEA Heerlen.
                                                                                                        P30.0           4.075
     •   Following readings can be made:                                                                P40.0           6.264
                                                                                                       P50.0            9.045
         ▪ “95 % of customers, who shop at IKEA                                                         P60.0           12.498
           Herleen, come from within a radius of
                                                                                                        P70.0           16.090
           roughly 70 km or less”. This is a direct
                                                                                                        P80.0           22.516
             indication for the catchment area of the shop
             (includes also logistic trips).                                                            P90.0           39.422
                                                                                                       P95.0            70.082
         ▪   The majority of people who visit the shop from
                                                                                                        P99.0          164.302
             far locations come from the Netherlands.
                                                                 r = ~70 km                             P99.9          207.180
                                                                                                        max            259.328

         using INRIX data, 12th June 2020

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Prior to lockdown measures

     There was no severe impact of
     COVID-19 on IKEA Heerlen.

                                                                            2nd March to 8th March
     •   Upper graph: Breakdown of the trip count per day and hour to
         IKEA Heerlen prior to the lockdown measure.                                                                                High

     •   Lower graph: Breakdown of the trip count per day and hour to
         IKEA Heerlen after the lockdown measures.

     •   The graphs suggest following readings:
                                                                                                        After lockdown measures
         ▪   The peak hours of traffic to the IKEA Heerlen are on
             Weekends between 10 am and 2 pm with the highest
             amount of traffic on Saturdays. On weekdays the traffic is
             nearly equally spread over the opening times with no clear

                                                                            13th April to 19th April
             pattern.
                                                                                                                                    Low
         ▪   After the lockdown measures the traffic was slightly reduced
             with the peak hours remaining the same.

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Vielen Dank!

holger.hochguertel@inrix.com
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