BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels

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BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
WINTER 2019

          BLAZING NEW
                TRAILS
                                      ACBSP Announces
                              Certificate Accreditation
                                                   Page 6

A.Commentary: A New Year,             ACBSP Launches
A New Year of ACBSP Travels      Innovation Challenge
Page 2                                            Page 11
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
Winter 2019

  ON THE COVER:
  ACBSP Announces Certificate Accreditation
  PAGE 6

           IN THIS ISSUE
       2    A.Commentary: A New Year, A
            New Year of ACBSP Travels         28   Joliet Junior College – the Nation’s
                                                   First Public Community College –
                                                   Hosts Region 4 ACBSP Members

       4    Welcome New Members!
                                              31   University Of Redlands Launches
                                                   Purposeful Leadership Initiative

       5    Access Accreditation
                                              32   Student Teacher

      10    Accreditation Governance Board
            (AGB) to Oversee Certificate      36   Innovative Collaboration for Better
                                                   Learning Outcomes Results
            Accreditation

      15    Now Accepting Applications for
            the 2019 Chair’s Award            38   Building the ACBSP Accreditation
                                                   Profile in the Chinese Higher
                                                   Education Industry

      18    Record Graduate Growth Rates
            through Faculty Led Recruitment   42   Leverage Your ACBSP
                                                   Membership into Something More
            & Retention Strategies

     24     Accreditation Roadmap Series—
            Standard 4: Student               43   2019 Events

            Learning Assessment
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
Mission
ACBSP promotes continuous improvement and recognizes
                                                                 LIST OF CONTRIBUTORS
excellence in the accreditation of business education
programs around the world.

                                                                 Editorial
CHEA Scope                                                       Managing Editor
                                                                 Melinda Dorning
ACBSP accredits business, accounting, and business-related       mdorning@acbsp.org
programs at the associate, baccalaureate, master, and
doctorate degree levels worldwide                                Contributing Writers
                                                                 Alejandro Cheyne, Ph.D.
Editorial                                                        Universidad del Rosario
                                                                 ACBSP Board of Directors
                                                                 alejandrocheyne@gmail.com
Melinda Dorning, Managing Editor, mdorning@acbsp.org
                                                                 Alla Adams, Ph.D.
                                                                 Park University
ACBSP Impact is published four times a year by ACBSP –
Accreditation Council for Business Schools & Programs            aadams@park.edu
11520 West 119th Street, Overland Park, KS 66213
                                                                 Harold Griffin, Ph.D.
Tel: +1.913.339.9356                                             Park University
acbsp.org | impact.acbsp.org                                     harold.griffin@park.edu

                                                                 Clarice Tate
Subscription                                                     Peregrine Academics

                                                                 Tate@PeregrineAcademics.org
If you are an individual member or corporate member of
ACBSP, you are already subscribed to receive this publication    Michelle Byrd
                                                                 Greenville Technical College
via email.                                                       Accreditation Governance Board

                                                                 Michelle.Byrd@gvltec.edu
All others can subscribe by emailing mdorning@acbsp.org.
                                                                 Germain Pichop, Ph.D.
                                                                 Oklahoma City Community College
                                                                 Kappa Beta Delta Board President

Guidelines for Authors                                           gpichop@occc.edu

ACBSP Impact welcomes submissions of articles between
1,500 and 3,000 words from recognized thought leaders and        ACBSP Staff Contributors
business education professionals in their respective field on
                                                                 Jeffrey Alderman
trending topics important to business education, as well as
                                                                 jalderman@acbsp.org
articles pertaining to assessment of quality through the ACBSP
accreditation process. ACBSP institutions may also submit        Wilfredo Giraldo
articles to share their successes with our global community.     wgiraldom@acbsp.org

                                                                 Patty Peng
To submit an article, visit acbsp.org/writeforimpact.            pattypeng@acbsp.cn

                                                                 Nathan Eberline
A high-resolution photo of the author is required.
                                                                 neberline@acbsp.org

                                                                 Carmen Hayes
Advertising                                                      chayes@acbsp.org

Members with Valued Partner Agreements may submit a full or
1/2 page ad to mdorning@acbsp.org.                               Art
All other advertising is subject to review and does not          Art Director & Production Designer
constitute an endorsement by ACBSP.                              Gary Arnold Seevers
                                                                 garnoldseevers@acbsp.org

Contact mdorning@acbsp.org to receive a rate card.
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
ACBSP IMPACT | A.Commentary

A.Commentary
A New Year,
A New Year of
ACBSP Travels
By: Jeffrey Alderman
ACBSP President/CEO
jalderman@acbsp.org

Winter is often a busy time for many as we wind        expediency and usefulness of technology, given
down from the holidays and begin planning for          the complexities of the accreditation process and
the year that lies ahead. This is true for both        the time, effort, and financial investment that must
business and academia. Annual planning requires        be committed to become accredited, our sales
not only a look at the past, but a look to the         approach is often most successful when interested
future as we set goals and targets for what can be     institutions can meet someone face-to-face to
accomplished in the new year.                          discuss what all is involved.

Given its importance, planning and goal setting        It’s interesting to note that given the membership
often becomes a slow-moving process. For               demographics and our recruitment trends,
some, they are ready to hit the ground running         approximately 60 percent of new member
in January. For others, they are still seeking         applications are from schools outside of the
inspiration as they approach this task well after      United States. I certainly envision this trend to
the start of the New Year. I typically fell into the   continue for the foreseeable future. It’s not that
former for most of my life, but lately, with so many   institutions from the U.S. do not see the value
deadlines and responsibilities, I find myself in the   of specialized accreditation. By now, most have
latter, especially when it comes to planning my        either earned accreditation or they have made a
business travels for the year.                         conscience decision that it is not for them.

Given that ACBSP is a voluntary membership, the        As each calendar year winds down, I spend a
home office works diligently to retain our current     lot of time reviewing the successes of the prior
members as well as recruit new members. The            year and then begin planning for my travels. As
end of each calendar year allows us to review          President, I often receive a lot of invitations to
and analyze where we have been successful and          visit member schools in the context of ceremonial
where we need to place greater emphasis. Rarely        visits and I admit that it is as exciting for me as
do I meet someone who says that accreditation          it is for the schools. In my four years at ACBSP,
is not a good idea, but good ideas alone do not        I have learned a lot about international journeys
convince a business unit to join our organization.     and travel in general.

It is so gratifying that many of our members are       So, here’s an interesting admission. Prior to joining
also our greatest source of leads. I join the Board    ACBSP, I had never flown across an ocean. It’s
of Directors in expressing our appreciation to         true! Growing up in Michigan, I did spend a lot of
everyone who has been instrumental in building         time in Canada, and I took part in a mission trip
awareness of ACBSP accreditation as well as            to Costa Rica; but save for a one-time visit to
continuing to refer schools that would benefit         the Bahamas, my passport was pretty bare. The
from the accreditation process. Despite the            primary reason being that all my professional

2 | ACBSP.ORG | WINTER 2019
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
A.Commentary | ACBSP IMPACT

positions were with local or state associations.        gaining middle-of-the-road status with several
For example, during the eight years I served as         airlines, which is not ideal. Like them or loathe
executive director of the Kansas Bar Association,       them, you have to work with airlines. By the way,
I would rent a car and drive to the many local          it has been my experience that the best prices for
county bar association events that I attended.          international flights are often offered on Sunday
With 105 counties in Kansas, that’s a lot of time       mornings and Tuesdays for domestic flights
behind the wheel including trips to the four            in the U.S.
corners of the state that could take nearly as long
as a flight to Europe.                                  In the coming year, I am planning to visit
                                                        Bangladesh, Canada, China, Colombia, Czech
During the past four years, I have flown nearly half    Republic, Egypt, India, Japan, Lebanon, Peru,
a million miles while visiting 31 countries and each    South Africa, and Vietnam, with others to be
trip is unique and the memories are wonderful.          determined. I truly look forward to meeting our
I often tell my friends, however, while those           members wherever they may be.
photos they see posted on Facebook may seem
glamorous, traveling for work can be a lonely and       Please be sure to check out my new travel blog at
isolated experience…for me and for my family. To        https://wordpress.com/posts/my/impact.acbsp.
improve the traveling experience and my work            org. If you would like me to visit your institution,
efficiency, I have learned much through trial-and-      please send a note to my email address shown
error as well as by researching tips online and         below. Here’s to a blessed, prosperous, and safe
getting hints from colleagues.                          year of travels!

I take a good part of January deciding which
directions I will be heading for the upcoming
year. I want to make sure that I am maximizing
my time and productivity so I literally spend           As always, we are grateful
hours researching flight patterns and securing          for the trust you place in us,
the best prices. I do the same for hotels. Then I
have to think about ground transportation and
how I can travel as lightly as possible, particularly
for trips exceeding a week. And do not get me
started about visas! If you fly a lot, you definitely
have to pick an airline in which you are going          To connect with Jeffrey Alderman regarding

                                                                                   .
to accrue miles to gain status that provides for        ACBSP matters or just to say hello, please email
class upgrades, complimentary luggage, and              him at jalderman@acbsp.org or call the home
other perks. My first year, I made the mistake of       office at (913) 339-9356.

                                                                                          WINTER 2019 | ACBSP.ORG | 3
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
ACBSP IMPACT | Welcome New Members

Welcome New Members!
Associate Degree
Institution                                        Location               Region
Rowan College at Gloucester County                 New Jersey                  1
The Public Authority for Applied Education         Kuwait                     8

Baccalaureate/Graduate Degree
Al Khawarizmi International College                United Arab Emirates       8
Amberton University                                Texas                      6
Beijing Foreign Studies University                 China                      8
Beijing International Studies University           China                      8
Columbia College                                   Missouri                   5
Cyprus Institute of Marketing                      Cyprus                     8
Drew University                                    New Jersey                  1
European School of Business and Management         Czech Republic             8
Five Towns College                                 New York                    1
Fort Hays State University                         Kansas                     5
Guangdong University                               China                      8
Houston Baptist University                         Texas                      6
Iqra University                                    Pakistan                   10
Kardan University                                  Afghanistan                10
Mercyhurst University                              Pennsylvania                2
Mount St. Joseph University                        Ohio                       4
Muscat University                                  Oman                       8
National Business School                           Guatemala                  9
Northwest Florida State College                    Florida                    3
Seminole State College of Florida                  Florida                    3
Seoul School of Integrated Sciences                Korea                      8
South College                                      Tennessee                  3
The Maharaja Sayajirao University                  India                      10
Universidad Tecnologica Centroamericana (UNITEC)   Honduras                   9
United States Sports Academy                       Alabama                    3
Universidad Anahuac Cancun                         Mexico                     9
Universidad Catolica San Pablo                     Peru                       9
Universidad CNCI De Mexico                         Mexico                     9
Universidad de la Salle                            Colombia                   9
Universidad Hernando Arias De Saavedra             Paraguay                   9
Universidad Interamericana de Panama               Panama                     9
Universidad Militar Nueva Granada                  Colombia                   9
Universidad Nacional del Callao                    Peru                       9
West Virginia University Institute of Technology   West Virginia               2
Westcliff University                               California                  7

4 | ACBSP.ORG | WINTER 2019
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
Baccalaureate/Graduate Degree Spotlight | ACBSP IMPACT

                                                                                             sponsored by:

                                                                                         Leadership Institute • Academic Services

ACBSP invites you to attend a workshop that gives you full access to the ACBSP
accreditation process. This intensive three-day seminar will cover the standards and criteria in
detail, with presentations by ACBSP accreditation staff and members with business programs
accredited by ACBSP who have developed best practices for each standard. Don’t miss this
opportunity! Register now for one of three workshops remaining in 2019:

February 28-March 2                                      Who Should Attend?
Western Governers University • Austin, Texas             • Faculty members from schools interested in
                                                           pursuing candidacy for ACBSP accreditation
April 25-27                                              • ACBSP members in candidacy
Seneca College • Toronto, Ontario, Canada
                                                         • ACBSP members seeking
                                                           reaffirmation of accreditation
September (specific dates TBA)
                                                         • ACBSP members seeking accreditation
Overland Park, Kansas (tentative location)
                                                           of certificate programs

Schools interested in pursuing candidacy,                Registration Information
in candidacy, or seeking reaffirmation of                The registration fee is $600 (USD) per attendee
accreditation will also be provided with in-class        and includes:
time to a specific criterion within each standard
                                                         • Lunches on 2 days
using the online reporting portal.
                                                         • Continental Breakfasts on 2 days
Topics to be Covered:                                    • Refreshment Breaks

• Review of Accreditation                                • Electronic/printed copies of materials
  Standards & Criteria 1-7
                                                         Attendees are required to bring their own laptops, netbooks,
• Review of the Accreditation Process                    or tablets for exercises. ACBSP will not provide mobile
                                                         devices for attendee usage.
• Evolution of the Standards & Criteria
• Demo and Tour of the Online Reporting Portal           Seating is limited, so register
                                                         and book your hotel soon.
• Best Practices for Each Standard
• Hands-on Examples and                                  ACBSP thanks University of Southern Nevada
                                                         for hosting the January workshop in Las Vegas;
  Exercises for Each Standard

                                                                                                    .
                                                         Western Governors University for hosting the
• An Overview of the                                     February workshop; and Seneca College for
  New Certificate Accreditation                          hosting the workshop in April.

                                                                                              WINTER 2019 | ACBSP.ORG | 5
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
ACBSP IMPACT | Certificate Accreditation

                                                       E S THE FIR
                                                    OM             ST

                                                     1
                                               EC                       T

                                                                         O
                                           B

                                                             ST
                                SP

                                                                            OF
                          ACB

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                                 IN
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                                           S                             ITD
                                               CE                        E
                                                    RT                 R
                                                         IFICATE ACC

6 | ACBSP.ORG | WINTER 2019
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
Certificate Accreditation | ACBSP IMPACT

                        BY: DR. STEVEN PARSCALE,
                        CHIEF ACCREDITATION OFFICER
                        SPARSCALE@ACBSP.ORG

      Innovation and creativity are essential to remain relevant and exist in this
      dynamic world of higher education. We all know products and services that
      were a part of our daily lives years ago that are no longer around. There is
      no “business as usual” in this competitive market—not for ACBSP or for the
      members we serve. In order to stay competitive, we must innovate, create,
      and continually improve the products and services we offer.

      Innovation and creativity start with leaders. A successful leader is one with
      a strong vision who can effectively communicate that vision in a way that
      motivates others to act. ACBSP President/CEO Jeffrey Alderman had a vision
      in 2015 of ACBSP accrediting certificates. He said, “Certificates are where we
      need to be. They are what our institutions offer and what the business industry
      expects.” He shared that vision with me and with the Accreditation Governance
 R

      Board (AGB) and encouraged us to put a plan in place. And that is exactly
      what we did. For the past three years, the AGB, both the Associate Degree
      and Baccalaureate/Graduate Degree Board of Commissioners, and myself
      developed the process to accredit certificates.

      ACBSP IS THE FIRST BUSINESS ACCREDITOR
 N

      TO OFFER CERTIFICATE ACCREDITATION!

      Certificates provide flexibility for business schools and programs to offer
TIO

      diversified training in a matter of months, rather than years, preparing students
      to enter the workplace quickly. Companies need employees who can be
      trained quickly in multiple and diverse skills. Certificates fill that need and
      ACBSP certificate accreditation provides the validation. Just as we do for
      accredited business programs, ACBSP wants to partner with business schools
      and programs to continue providing exceptional quality education through
      certificate accreditation. >>

         These standards are on the leading edge
         of management practices that have been
         proven to work in high-performing higher
         education institutions.

                                                                         WINTER 2019 | ACBSP.ORG | 7
BLAZING NEW TRAILS WINTER 2019 - ACBSP Announces Certificate Accreditation A.Commentary: A New Year, A New Year of ACBSP Travels
ACBSP IMPACT | Certificate Accreditation

SEVEN STANDARDS FOR                                    WHAT IS THE PROCESS FOR CERTIFICATE
CERTIFICATE ACCREDITATION                              ACCREDITATION FOR A NON-MEMBER?

ACBSP has developed seven standards for                To begin the process of certificate accreditation
certificate accreditation. These standards             on your campus, you must first apply and become
are modeled on the Education Criteria for              approved for ACBSP membership. The next step
Performance Excellence, Baldrige National Quality      is to apply to enter candidacy for accreditation
Program. These standards are on the leading edge       of certificates. You will be assigned a mentor
of validated management practices that have            and granted access to the online reporting portal
been proven to work in high-performing                 with a login as a candidate for accreditation.
higher education institutions.                         You will also receive a “Candidate for ACBSP
• Leadership                                           Accreditation” logo that you can use on your
• Strategic Planning                                   website and in any material promoting your
                                                       certificate program(s).
• Student and Stakeholder Focus
• Student Learning Assessment
                                                       Your mentor will provide feedback on the
• Faculty Focus                                        information you present in the online reporting
• Curriculum                                           portal as evidence of meeting the standards and
• Key Performance Results                              criteria. Your mentor will advise ACBSP when you
                                                       are ready to lock your self-study and prepare
“Baldrige helps organizations address a                for a site visit.
dynamic environment, focus on strategy-driven
performance, achieve customer and workforce            Your site visit team will provide a feedback report,
engagement, and improve governance and ethics,         which you will respond to with comments. The
societal responsibilities, competitiveness, and        self-study, feedback report, and your comments
long-term organizational sustainability. It offers     will be presented to the Accreditation Governance
you a comprehensive management approach                Board (AGB). The AGB will then make an
that focuses on results in all areas, organizational   accreditation decision. You will be notified of the
and personal learning, and knowledge sharing.”         accreditation status of your certificates following
(https://www.nist.gov/baldrige/how-baldrige-           that decision, which occurs in April and November
works)                                                 of each year. Once approved, you may announce
                                                       to all stakeholders that your certificate(s) are
Accreditation is a quality management tool that        ACBSP accredited and begin using the
helps you identify what it takes to be competitive     “ACBSP Accredited” logo.
and achieve success in your environment, ensuring
that everyone understands and can contribute
to your long-term success. When you accredit
certificates, you will identify strengths and gaps
within and among the standards. As the synergism
                                                          ACBSP is the first business
continues, you will begin to define the best              accreditor to offer
ways to build on your strengths, close gaps,
create and innovate.
                                                          certificate accreditation!

WHICH CERTIFICATES ARE ELIGIBLE FOR
ACCREDITATION?                                         WHAT IF MY CAMPUS HAS ALREADY
                                                       ACHIEVED ACBSP ACCREDITATION OF OUR
To be accredited, the certificate must be eligible     BUSINESS PROGRAMS?
for higher education credit. It must be made up
of 75 percent or more of the business program’s        For members who have accredited business
curriculum. It must be 12 or more credit hours at      programs, there is a one-time accreditation fee of
the level of the award, associate, baccalaureate,      $1,000 plus $400 per year in membership fees
masters, or doctorate.                                 for all certificates to be accredited.

8 | ACBSP.ORG | WINTER 2019
Accredited members will report on the
following items in the online reporting
portal to accredit certificates:
                                                        Unified Accreditation
•   Student enrollment                                  Standards: More Efficient,
•   Certificate objectives
•
•
    Instructional resources
    Facilities and equipment
                                                        Less Repetitive, and Much
•
•
    Faculty qualifications
    Admissions requirements
                                                        Easier to Understand
•   Completion statistics
                                                        There are seven standards by which
• Outcomes assessment processes and results
                                                        business programs are evaluated
If the new certificate is at a higher level than what   before achieving accreditation:
is currently accredited, the school must complete

                                                         1
a self-study to add the certificate.
                                                                Leadership
If the new certificate is determined to be
substantially different from other certificates
offered by the institution, ACBSP, at its discretion,
may direct a new visit to be conducted. If, as a         2      Strategic Planning
result of a new program visit, ACBSP determines
                                                                Student and
that the overall quality of an institution is being
diminished, the institution may be scheduled for
a complete reevaluation.
                                                         3      Stakeholder Focus
                                                                Student Learning
With the recently announced Unified
Accreditation Standards and now Certificate
                                                         4      Assessment
Accreditation, 2019 is on track to be a year to
remember in ACBSP’s 30-year history. There are
numerous examples in which ACBSP has been an
industry leader, but I will mention just two:
                                                         5      Faculty Focus

1      In 1998, a group of business leaders who          6      Curriculum
       founded ACBSP, modified the Baldrige
                                                                Business Unit
                                                         7
       Framework and Criteria to fit accreditation in
       higher education, two years before Baldrige.             Performance

2      ACBSP was the first business program
       accreditor to be recognized by the Council
                                                        “The unified Standards and Criteria are now
                                                         in effect. Schools that are currently going
       for Higher Education Accreditation (CHEA)         through the process of initial accreditation
       in 2001.                                          or reaffirmation and writing to the original
                                                         six standards may choose to continue with
                                                         that or switch to the unified standards this
                                                         year. Full implementation of the unified
                                                         Standards & Criteria will be required of all

                .
It is exciting to be part of an organization that
                                                         institutions by January 2021.”
is proactive and leads the way in innovation
and creativity.
                                                        — Michelle Byrd, AGB Chair
ACBSP IMPACT | Certificate Accreditation
                                                   The process begins with completion of the

Accreditation
                                                   Application for Candidacy. At this time, the
                                                   certificates are considered “candidates for
                                                   accreditation.” For our purposes here, we assume

Governance
                                                   the application is submitted in the fall.

Board (AGB) to                                       Timetable for Certificate
                                                     Accreditation

Oversee Certificate                                  • A mentor will be assigned.

                                                     • The accreditation coordinator and

Accreditation
                                                       team begin work on the preliminary
                                                       questionnaire in the online reporting
                                                       portal. The work is shared with the
                                                       mentor and Chief Accreditation Officer
                                                       through the portal.
                        By: Michelle Byrd            • The mentor provides feedback on
                        AGB Chair
                                                       opportunities to improve.
                        Michelle.Byrd@gvltec.edu
                                                     • The accreditation coordinator and team
                                                       develop an action plan to close the gaps.

                                                     • The accreditation coordinator and team
                                                       will decide if they want the mentor to
                                                       travel to the campus for face-to-face
                                                       feedback.
Happy New Year! ACBSP is honored to
welcome 2019 with our new product                    • Work begins on the timetable and plan
                                                       of work outlined in the action plan. The
and service, Accreditation for Business                mentor must recommend, and the Chief
Certificates! Over the past two years,                 Accreditation Officer must approve,
                                                       that the school is ready to begin self-
the AGB has been working diligently
                                                       study. We assume this occurs by spring,
with our Boards of Commissioners to                    following the start of work in the fall.
bring this concept to fruition. After
numerous conference calls and drafts,
we have finally moved this vision to               Once the site visit occurs, the AGB reviews the
reality. The Certificate Accreditation             self-study, evaluators’ report and considers
                                                   accreditation. Once approved by the AGB,
process book is now available on our               accreditation is effective immediately. Accredited
website, along with the Standards &                certificates receive their accreditation recognition
Criteria for Certificate Accreditation.            during the accreditation banquet at the conference
                                                   in June – exciting times!
The books provide an overview of
recognition for those seeking to                   We already have schools in the portal working
understand certificate accreditation.              towards certificate accreditation. We look forward
                                                   to working with your institution. Please let us know
In the right column is a partial

                                                                                             .
                                                   if you have any questions.
excerpt from the book — a timetable
that describes the new process.                    On behalf of the AGB, thank you!

10 | ACBSP.ORG | WINTER 2019
A.Commentary | ACBSP IMPACT

       ACBSP INNOVATION CHALLENGE

       HOW TO APPLY?                     SELECTION CRITERIA

                                          Leadership, charisma,
Create a group of maximum 5 people        knowledge, preparation and
where students and teachers are           presentation order.
included.
                                           Diagnosis, solution quality
Send the application document with the     and innovation.
information of the participants, the
university and a video in English of
maximum 5 minutes in which the
proposal is explained.                   SELECTION PROCESS

An explanatory document of the
                                          Selection of the 5 best videos
proposal of maximum 10 pages can be
                                          with a group of juries.
attached. (Optional)
                                          Virtual voting to choose the
                                          best 3 videos.
            DEADLINE IS                   Board of Directors chooses
           FEBRUARY 28!                   the winner with the 3 finalists.

LEARN MORE AT ACBSP.ORG/INNOVATION
ACBSP IMPACT | ACBSP Conference 2019

Registration
Opens for ACBSP
Conference 2019!

We invite you to join us in
Houston, Texas, the Energy
Capital of the World, June
21-24 for ACBSP Conference
2019, where we’ll explore the
theme: The Art of Developing
                                               Hotel & Travel
Entrepreneurial Leaders.                       The Hilton Americas-Houston is the headquarters
                                               hotel and venue for ACBSP Conference 2019.
The conference will be held at the Hilton
Americas-Houston, located in the city’s        The ACBSP group rate is USD $179/night for
vibrant downtown area, with a thriving         single/double, plus applicable state and local
professional arts scene, and near the Museum   taxes. The group rate is currently available for
                                               stays from June 19-24. Reserve your hotel by May
District, with 18 cultural powerhouses set
                                               18 to ensure you receive the discounted rate.
within blocks of one another.

Houston is the fourth-largest city in the
                                               Registration
United States. Just last year, Houston         The early bird registration deadline is
landed on several “best of” lists, including   April 15. Rates start at $675 for members /
the Travel + Leisure roundup of America’s      $825 for non-members. The ACBSP Conference
Favorite Cities and the Hotwire.com index of   2019 website is live and registration is open. A
most affordable U.S. vacation destinations,    preliminary schedule is also available.
according to visithoustontexas.com. Twenty-
five companies on the Fortune 500 list         We look forward to experiencing the international
call Houston home. Aeronautic research is      vibe and Southern charm of Houston with our
                                               g lobally diverse ACBSP membership this summer!
unsurpassed at NASA headquarters—the
facility responsible for putting the first
man on the moon.                               For more details, visit acbsp.org/conference

12 | ACBSP.ORG | WINTER 2019
Pre-Conference Workshops
Evaluator Training                                          Developing the Strategic Planning
Friday, June 21 • 7 a.m. - 5 p.m. &                         Process Using Analytics and Big Data
Saturday, June 22 • 8 a.m. - 11:30 a.m.                     Friday, June 21 • 8 a.m. - 11:30 a.m.
Presenters:                                                 Presenters:
                                                                           Anthony Negbenebor
               Diana Hallerud                                              Asst. VP for Business Development and Partnerships,
               Associate Director of Accreditation                         Dean Emeritus and Dover Chair Prof. of Business,
                                                                           Gardner-Webb University

                                                                          Dewayne Thompson
               Wilfredo Giraldo                                           Dean, School of Business
               Director of Latin American Operations                      Lee University

               Members of the                                             Shane Griffith
   AGB         Accreditation Governance Board
                                                                          Associate Dean, School of Business
                                                                          Lee University

This is a full day-and-a-half of training for individuals   As a leader of your business school, you face
desiring to be part of accreditation site teams. This       an ever-increasing list of responsibilities often
would also be of value for someone from a school            combined with a decreasing amount of resources.
entering the accreditation process, seeking to learn        At the forefront of these responsibilities is
what a site team is looking for during a visit.             strategic planning. With the landscape of
                                                            business education continually being reshaped
Due to space limitations and to ensure the best             by globalization and new technologies, how can
training experience, this session is limited to 40          we redefine ourselves? This informative session
registrants. A fee of $200 will cover training              will include an overview of strategic planning,
materials and lunch. You must register for ACBSP            including mission statement, objectives, analysis,
Conference 2019 in order to register                        and implementation as well as incorporating “big
for Evaluator Training.                                     data” and how it shapes the planning process
                                                            including:
Sessions provided in English and Spanish
                                                            •   Exploring what strategic
                                                                planning is to your organization;
                                                            •   How do you incorporate your
                                                                numbers to effectively strategize;
Assessing Student Learning                                  •   Using analytics and Big Data for effective
Outcomes — Basics and Best Practices                            assessment.
Friday, June 21 • 8 a.m. - 11:30 a.m.
Presenter:                                                  Join us and help reach your highest potential.
                                                            The registration fee is $100
               Janice Stoudemire
               Founder and President of                     Attendees can deduct the cost of this session off the
               Palmetto Academic                            registration fee for the 4th Annual ACBSP Deans Symposium
               Consulting Services, Inc.,
                                                            to be held November 22-24, 2019, in Washington, D.C.
               ACBSP Past President and
               Emeritus Member

This workshop will provide a brief review of
the assessment “basics” as well as provide
strategies and best practices for the assessment
process. It is designed for the novice as well as
the experienced assessment person. Special                      For more details, visit
emphasis will be placed on the curriculum/
outcome alignment, course-level outcomes,                       acbsp.org/conference
and the selection of appropriate performance
measurement activities for assessment. Forms,
checklists, and sample templates will be shared.
The registration fee is $100.

                                                                                                WINTER 2019 | ACBSP.ORG | 13
ACBSP CONFERENCE 2019

   Hilton Americas                                                       Friday, June 21
           Houston                                                       through
    Houston, Texas                                                       Monday, June 24

                                                                            SEE YOU
                                                                               IN
                                                                           HOUSTON!

The Art of Developing                                Call for Presentations Now Open
Entrepreneurial Leaders
                                                     We invite you to submit a proposal to present at
The theme of #ACBSP2019 is The Art of                ACBSP Conference 2019 in Houston, Texas.
Developing Entrepreneurial Leaders.
Higher education now requires a clear                Presentation proposals may be either practitioner
commitment to the pursuit of excellence with a       or research based. Practitioner-based presentations
convergence of competencies in entrepreneurial       should be interactive with a high level of
understanding (knowledge, skills, and values)        participant engagement and hands-on experience.
with sensitivity to the world, innovation in         Research-based presentations should include
simple things, and thinking outside of the box.      the appropriate research design and scientific

                                                                                                   .
Teaching, modeling, and engaging students in         methodology. This can be a presentation based
entrepreneurial opportunities, not only falls in     on a previous presentation or research, or newly
line with many curriculum standards, but also        introduced presentation and research content.
prepares learners for a lifetime of understanding
and opportunity. Join us on a journey to identify
strategies that will serve the leaders of tomorrow
with a blueprint for life-long success.                  Presentations will only be accepted
                                                           through the online submission
In addition to our theme track, we also feature           system at: acbspconference.org
two other tracks: Teaching Excellence and the
Accreditation Process. More information on either          The deadline to submit a
track is available at acbspconference.org.                presentation is February 17.

14 | ACBSP.ORG | WINTER 2019
2019 Chair’s Award | ACBSP IMPACT

      Now Accepting
      Applications for the
      2019 Chair’s Award
      The ACBSP Board of Directors
      is seeking your nominations for
      the 2019 Chair’s Award. This
      award recognizes exceptional
      service to ACBSP during the
      past year and comes with a

                                                        .
      $250 cash honorarium, which
      will be presented during ACBSP
      Conference 2019 in Houston.

              Submit your
             nomination by
            February 28! Visit:
         acbsp.org/chairaward

            KBD Insert2 copy copy.pdf 1 1/25/2019 3:24:31 PM

           Kappa Beta Delta                                    WHY WOULD YOUR STUDENTS JOIN
                                                                     Kappa Beta Delta?
           The International Honor Society
                 for ACBSP accredited                            ⎷ Recognition of academic achievements
                  Associate Degree                               ⎷ Leadership experience
 C
                      Programs                                   ⎷ Community involvement
                                                                 ⎷ Professional development
 M

                                                                 ⎷ Scholarship opportunities
 Y

CM

MY

CY

CMY

 K                                        K                    DO YOU HAVE A CHAPTER ON
                                                B                   YOUR CAMPUS?
                                                    Δ
                                                               CONTACT US TODAY TO ESTABLISH ONE.
                                                                       Learn more at: www.kbdhs.org
                                                                        Email us at: kbd@acbsp.org

                                                                                              WINTER 2019 | ACBSP.ORG | 15
Poster Session
The Art of Developing Entrepreneurial Leaders
Share ways in which your marketing efforts have contributed to                                   Generate
the development of your business program(s) utilizing the                                        new students
ACBSP processes and brand.
                                                                                                 Retain existing
The ACBSP Marketing Committee is offering an opportunity for ACBSP                               students
members to highlight “Best Practices” in marketing your business school and/                     Create greater
or programs, providing results on ways in which you integrated your ACBSP                        awareness of your
membership, candidacy, or accreditation, and how your efforts helped:                            business programs

Selection Criteria                                        Poster Preparation
Posters will be evaluated on the                          • Posters are to be a
following four major criteria:                              maximum of 42” wide by 42” tall.

                                                          • Posters should be printed on standard or
1     Is the title accurate, broadly
      descriptive and inviting?                             heavyweight paper and may be laminated
                                                            or vinyl. Do not use tri-fold systems, tag board,
2     Is the description of the marketing
      initiative clear and measurable?
                                                            foam board, cardboard or other materials that
                                                            cannot be hung with conventional push pins.

3     Is the abstract well written?
                                                          Submission Guidelines
                                                          Format the poster in APA format.
4     Is the poster prepared to be a
      conversation starter and does it                       Submit your poster abstract to:
      reference sources? Does it include                     Melinda Dorning, ACBSP
      images, graphs, and short, bulleted lists?             Director of Marketing and Communications
                                                             mdorning@acbsp.org
Submission Format                                            by April 12, 2019.
Poster session proposals are limited to an
abstract only with the following information:             Be sure the abstract does not exceed
                                                          the maximum length of 300 words and
• Title                                                   no more than five references (if needed).
• Author(s) name, Institution
• Abstract not to exceed 300 words that                   A maximum of 30 posters will be accepted
  briefly address the following topics:                   for ACBSP Conference 2019. The winning
                                                          entries will be notified by email no later than
    -- How was this marketing effort created?             May 4. The poster session will be part of the
    -- Was the marketing effort                           Saturday afternoon concurrent sessions.
       spearheaded by faculty or staff?
                                                          If citations are essential to the abstract, up to
    -- How long has this marketing                        five APA formatted references may be included.
       effort been in place?

                                                                                                              .
                                                          A maximum of 30 posters will be accepted for ACBSP
    -- Was there a specific target audience?              Conference 2019. The winning entries will be notified by
       (Undergrads, Grads, Foreign Institutions)          email no later than May 4. The poster session will be
                                                          part of the Saturday afternoon concurrent sessions.
    -- Was this an integrated marketing
       effort, utilizing social media?
    -- How have you measured the
       results of this marketing initiative?                Questions?
    -- How successful were your outcomes                     Contact Melinda Dorning at
       in achieving specific goals?                          mdorning@acbsp.org or (913) 339-9356

16 | ACBSP.ORG | WINTER 2019
Honor Societies | ACBSP IMPACT

Kappa Beta Delta Scholarships and Awards
Kappa Beta Delta is currently accepting applications for the Dr. Andrew V. Stevenson International
Merit Scholarship, the Region Merit Scholarship, and Chapter and Advisor awards.

                  By: Germain Pichop
                  KBD President
                  Oklahoma City Community College (ACBSP Region 6)
                  gpichop@occc.edu

The application for the Dr. Andrew V. Stevenson               Chapter and Advisor Awards
International Merit Scholarship is now available at
                                                              Each chapter and chapter advisor should prepare
kbdhs.org. This scholarship was created in 2006
                                                              a portfolio for the Chapter and Advisor Awards.
to reward continued excellence in academics,
                                                              These two new awards were created to recognize
leadership, and community involvement among
                                                              outstanding chapters and exceptional KBD
our students. To date, we have awarded over
                                                              chapter advisors for their dedication and hard
$80,000 in scholarships to deserving students.
                                                              work in fulfilling the mission of Kappa Beta Delta.
Many ACBSP regions have also set up Merit
Scholarships for their respective regions. No                 Application materials for these two awards are

separate application is needed for the Region
Merit Scholarship, which is awarded to the first
applicant from the region not selected for the
                                                              deadline is March 31, 2019.   .
                                                              also available on the KBD website. Application

International Merit Scholarship. Encourage your
students to start putting together their application          Learn more at
portfolios. Application deadline is March 1, 2019.            www.kbdhs.org/scholarshipawards

                                                      May graduations will be
                                                      here before you know it.
                                                      Purchase your KBD honor stole, cord
                                                      and graduation cap tassel now and
                                                      wear them with pride this spring.

                                                      Visit kappabetadeltastore.org
                                                                                                WINTER 2019 | ACBSP.ORG | 33
ACBSP IMPACT | Best of Regions

   2018 International Best of Regions Excellence                    In light of declining enrollment trends, there has
                                                                    been a notable reduction in state appropriations
    Award Winning Presentation from Region 5                        to public colleges and universities. This, coupled
                                                                    with increasing competition amongst for-profit

          Record Graduate                                           institutions, has highlighted the need for greater
                                                                    focus on graduate student recruitment and
                                                                    retention. It could be argued that a broader

             Growth Rates                                           approach to recruitment and retention is
                                                                    necessary if institutions of higher learning are
                                                                    to remain solvent, and that this approach

           through Faculty
                                                                    requires active involvement across functional
                                                                    lines. Woodhouse (2006) explored graduate
                                                                    faculty involvement in student recruitment from

        Led Recruitment &
                                                                    the standpoint of identifying the reasons of their
                                                                    involvement or lack thereof. He found that
                                                                    even though a majority of faculty believed

      Retention Strategies
                                                                    that “…student recruitment is a part of their job
                                                                    responsibilities…they are not required to engage
                                                                    in graduate student recruitment” (Woodhouse,
                                                                    2006, p. 31). Going a step further, Woodhouse
                                 By: Alla Adams, Ph.D., CHFP,       recommended that academic administrators
                                      and Harold Griffin, Ph.D.     encourage graduate faculty engagement in student
                                                  Park University   recruitment in order to support institutional
                                          aadams@park.edu           survival and employment security. Despite this
                                     harold.griffin@park.edu        recommendation, there is little in the literature that
                                                                    highlights systematic processes that directly involve
                                                                    graduate faculty beginning with the preadmission
                                                                    phase to improve student retention.

18 | ACBSP.ORG | WINTER 2019
Best of Regions | ACBSP IMPACT

Prior to academic year 2014-15, the graduate                         were in trouble. The faculty realized that the only
business faculty at Park University, like so many                    way to change the negative trajectory of the
other colleges and universities, took a more                         programs was for them to become more actively
passive approach to student recruitment and                          involved in the processes that contribute to the
retention. As a result, the Master of Healthcare                     recruitment and retention.
Administration (MHA) and Master of Business
Administration (MBA) programs experienced                            Beginning in Fall 2015, the faculty began
several years of stagnation in their student                         working collaboratively with other functional
population. To be honest, the faculty were not                       areas within the university to streamline internal
overly concerned about the number of students                        processes, engage in market research, complete
enrolled in the programs, since they were still able                 comprehensive program reviews, enhance
to meet the annual academic load requirements.                       existing products, develop new products, create
It was not until the faculty analyzed the                            new processes to support faculty development
unduplicated headcount and credit hour data that                     and more effectively manage drops, formulate
they took notice of the fact that the programs                       a marketing and PR plan, and set new growth >>

     FIGURE 1:            FALL 2, 2015                        SUMMER, 2016                          SUMMER, 2017
                        Began assessing             Launched the first two courses with          Faculty began setting
                      existing; Conducted            new structure; Began a new drop            goals for the Admissions
                        market research                   management process                    department for next AY

       FALL 1, 2015                         SPRING 1, 2016                         FALL, 2016
Began streamlining internal        Began developing new courses;                Started building
   processes; Changed               Developed marketing/PR plan                 infrastructure to
   admissions criteria.                  and retention plan                      support growth

                                                                                                          WINTER 2019 | ACBSP.ORG | 19
ACBSP IMPACT | Best of Regions

targets and goals (see Figure 1). Perhaps equally
                                                          The faculty had to create a paradigm shift and
important, the faculty demonstrated leadership in
their commitment to promoting student success             accept the role they played in programs’ years
by increasing graduate program access and                 of stagnant growth and only then was real
persistence to graduation. The faculty considered
a number of factors that could have potentially
                                                          change possible.
impacted program growth to determine if
these conditions existed equally between               What Park’s graduate programs in business
academic years 2012-13 and Spring 1, 2017-18.          illustrated is the positive impact faculty can have
For example, they considered the economic              on graduate program growth when they are
                                                       vested in the outcomes. It is not uncommon for
climate and condition of the country, emphasis
                                                       faculty to lay blame for stagnant or declining
on debt management, competition amongst
                                                       enrollments on non-academic areas (Admissions,
non-profit and for-profit colleges and schools,
                                                       Marketing, or Administration) or on the prevailing
trends in domestic and international graduate
                                                       market or economic conditions. The Park faculty
applications, trends in enrollment and graduation
                                                       had a tendency to do the same thing. The faculty
rates from undergraduate programs of study,
                                                       had to create a paradigm shift and accept the
and organization and program-level capacity            role they played in programs’ years of stagnant
relative to volume. While there may have been          growth and only then was real change possible.
other factors not taken into consideration by the      It is analogous to an addict needing to hit rock
faculty that could have potentially influenced         bottom before being receptive to accepting help.
program growth, it was determined that the
major difference before and after academic             The growth has been achieved and sustained
years 2014-15 and 2015-16, was the level of active     without incurring much in the way of additional
engagement by the graduate faculty in matters          costs to the programs or university. Throwing
pertaining to student recruitment and retention.       more money into marketing or hiring additional
                                                       personnel isn’t realistic for many colleges and
     What Park’s graduate programs in business         universities that are already “treading water” just
                                                       trying to keep their heads above water. After all,
     illustrated is the positive impact faculty can    it could be argued that Park was one of those
     have on graduate program growth when they         universities. The programs learned that real
                                                       growth can be achieved by first tackling the low
     are vested in the outcomes.                       hanging fruit or those processes for which they
                                                       have control, and then working closely with other
As their analysis revealed, AY2015-16 was a pivotal    functional areas to achieve economies of scale.
year for the graduate programs in business. This       What we want our peer institutions to realize is
is where the faculty first observed statistically      that if we can achieve record growth rates, in our
significant growth in the MHA and MBA programs’        graduate programs, then they can do it too.
unduplicated headcounts and credit hours. While
originally concerned that the growth may be short      We hope that the lessons we have learned and the
                                                       outcomes we have realized will serve as a catalyst
lived, the continued involvement of the graduate
                                                       for change in colleges and universities that are
faculty resulted in statistically significant growth
                                                       experiencing stagnant or declining enrollments in
in each subsequent year (AY2015-16 through
                                                       their graduate programs. Changing paradigms is
AY2017-18). The MHA had realized a 215% increase
                                                       never an easy endeavor. While the faculty may be
in unduplicated headcount with a corresponding         willing to step up and take the lead on recruitment
210% increase in credit hour generation when           and retention, there could be departments
comparing AY2012-13 to end of WINTER 2019. The         reluctant to relinquish control. We are convinced
MBA had likewise experienced a 118.5% increase in

                                                                                                       .
                                                       that without direct faculty involvement in the
headcount and 110% growth in their credit hours        growth of graduate programs, the future of
during the same period of time.                        graduate education will be in serious jeopardy.

20 | ACBSP.ORG | WINTER 2019
Access a network of 13,000 plus via
                              ACBSP’s Career Center
                                  Visit us at careers.acbsp.org

EMPLOYERS:                            JOB SEEKERS:

• EMAIL your job                      • POST multiple resumes and
  directly to job seekers               cover letters or choose an
                                        anonymous career profile
• PLACE your job in front of            that leads employers to you
  our highly qualified members
                                      • SEARCH and apply to
• SEARCH our resume database            hundreds of fresh jobs on
  of qualified candidates               the spot with robust filters

• MANAGE jobs and applicant           • SET UP efficient job alerts
  activity right on our site            to deliver the latest jobs
                                        right to your inbox
• LIMIT applicants only to
  those who are qualified             • ASK the experts advice, get
                                        resume writing tips, utilize
• FILL your jobs more                   career assessment test
  quickly with great talent             services, and more

 Post your job on our Career Center today, by visiting:
                            careers.acbsp.org
ACBSP IMPACT | Photo Highlights

ACBSP Photo Highlights

22 | ACBSP.ORG | WINTER 2019
Photo Highlights | ACBSP IMPACT

  WINTER 2019 | ACBSP.ORG | 23
ACBSP IMPACT | Accreditation Roadmap Series

Standard 4:

Student

                                                                                                    DE
                                                                    N
Learning
                                                                             Sustainability

                                                                 SIG

                                                                                                      VE
                                                                                 S3

                                                                                                        LO
                                                               DE

                                                                                                           P
Assessment
                                                                    Strategic
                                                                                           Simplicity
                                                                    Alignment

                                                                                DELIVER
                                                              Design for sustainability; develop and improve
                                                              systems for simplicity and deliver for strategic
                                                               alignment and simplicity of implementation.

                      By: Clarice Tate, MBA, M.Ed.
                      Director of Quality Assurance,
                      Peregrine Academic Services        The S3 Assessment Model for Student
                      tate@peregrineacademics.com        Learning is a framework for creating,
                                                         evaluating, and improving your assessment
Whether you are a seasoned administrator or              process. It evaluates the assessment process
faculty, assessment of student learning can be a         for overall sustainability, strategic alignment
challenge to manage. Perhaps you are a newly             and simplicity. Using a systems approach
appointed lead of an accreditation process and           to programmatic assessment design,
have experienced difficulties communicating the          development, and delivery, the model guides
assessment of student learning process to key            process improvements to any assessment
stakeholders. If this describes you, no worries, let’s   program to assure student learning.
walk through a few key concepts for addressing
Standard 4, Student Learning Assessment.                 Implementing the S3 Assessment Model
                                                         requires a design process that illustrates how
                                                         programs manage the curricular goals through
Let’s get started!                                       the assessed and learned outcomes. Starting
                                                         with clear program goals and outcome
In this article, a systematic approach to
                                                         statements, the model works backwards
programmatic assessment is defined using a logic
                                                         to define the necessary inputs, outputs,
model and backward design to assessment of
                                                         and key activities required to successfully
student learning. The key system’s components
                                                         sustain an assessment program. In this
evaluated are:
                                                         regard, the S3 Assessment Model focuses
                                                         on strategic alignment in the context of the
                                                         program’s mission and goals. Therefore, the
1   Intended learning outcomes
                                                         model can be used to assess both academic
2   Result targets and benchmarks for
    comparative data analysis
                                                         and operational processes for long-term
                                                         sustainability. At the foundation of the model
                                                         is the process design for conducting ongoing
3   Key assessment activities
                                                         programmatic assessment and improving
4   Stakeholder inputs                                   assessment practices.

24 | ACBSP.ORG | WINTER 2019
Accreditation Roadmap Series | ACBSP IMPACT

        INPUTS                          OUTPUTS                                               OUTCOMES
                             Key Activities          Deliverables          Short-Term         Intermediate Term            Long-Term

What did we create/invest?             What did we do?                                         What did we achieve?

   Prior to Implementation: Using a backward design approach, evaluate the model to determine whether the intended outcomes paired
   with the inputs and outputs are oriented to produce strategic alignment with the program’s mission, goals, and key objectives.
   Post Implementation: Based on the outcome results, retrospectively ask, “What did we seek to teach? What did we seek to learn?
   What did we actually do?” Notably, key investments and actions should be aligned for outcomes achievement.

   Programmatic Assessment                        Perspective 2 looks at the                    setting the teaching and
   Design (Approach)                              real world and relativity                     learning objectives while
                                                  of the outcomes. Are the                      perspective 2 answers why
   Is strategic alignment with the                achieved outcomes relative                    the essentials of learning are
   program’s mission and goals                    to the discipline, marketable                 important. When applying the
   evident?                                       to employers, and do they                     perspectives, determine if the
                                                  represent the depth of                        inputs and outputs defined are
   When evaluating the                            knowledge the student should                  likely to produce outcomes
   approaches used in                             walk away with as a result of                 consistent with the strategic
   programmatic assessment,                       completing a program of study?                direction and mission of the
   strategic context is important.                Usually, these are evident                    program. If not, revisit the
   Are the learning outcomes                      outcomes by which external                    assumptions used to create the
   relative and achievable based                  stakeholders evaluate students                model and make changes. It is
   on the program design? Two                     and programs of study.                        important to review the process
   key perspectives should be                                                                   and outputs produced routinely
   explored.                                      Key questions explored:                       for continuous improvement. >>

   Perspective 1 looks at overall                 • Has knowledge of the
   student outcomes. Usually,                       discipline been transferred?
   these are the aspirant goals                   • Are employers and societal                       When evaluating
   by which faculty and students
   evaluate themselves.
                                                    needs being met?                                 the approaches
                                                  Based on the key questions
                                                                                                     used in
   Key questions explored:                        explored, each perspective                         programmatic
                                                  seeks to improve the overall
   • What did we seek to teach?                                                                      assessment,
                                                  design and outcomes delivered
   • What did we seek to learn?                   by the model. In summary,                          strategic context
   • What did we do?
                                                  perspective 1 provides the                         is important.
                                                  principle requirements for

                                                                                                               WINTER 2019 | ACBSP.ORG | 25
ACBSP IMPACT | Accreditation Roadmap Series

From Process Development to                            learning artifacts but also through
Process Delivery (Deployment)                          process delivery and sustainable practices
Is it sustainable? Is it simple?                       executed by the program.

Creating a sustainable approach to assessment          Notably, a well-designed assessment program
begins with identifying existing assessment            will reflect a level of simplicity in design to ensure
practices that are well articulated and developed      sustainability. In discussion, “simple” focuses on
collaboratively by the business unit. Sustainable      the usefulness of results, ease of implementation,
assessment programs formalize practices and            and sufficiency of data objectives evaluated. As a
develop key processes in accordance with an            result, a “simple” approach often increases value
assessment plan. Characteristically, the plan          for all stakeholders by ensuring the right things
of assessment will usually include routine             are measured and analyzed at the right time
opportunities to collect data, analyze, and            and place in a program’s curriculum. Simplicity
evaluate the results for outcomes achievement.         improves the chances of utilizing results and
A process exists for organizing, scheduling,           analyses for continuous improvement. It is linked
and executing assessment activities. The               to the program’s curriculum and outcomes’
development, implementation, evaluation, and           mappings. The linkages assist faculty in measuring
continuous improvement of assessment tools             student learning targets with a more focused
and instruments are activities defined in the          approach to making curricular changes and
assessment delivery system.                            improving instructional practices. In this regard,
                                                       identifying the essentials and articulating the
In the design of an assessment system, a review        foundations of assessment enable successful
cycle with a schedule for test administration, data    “closing the loop” strategies. More importantly,
collection, evaluation, analysis, and reporting will   it helps programs avoid focusing on ancillary
improve deployment efforts. As a result, effective     assessment data while prioritizing data related to
systems share common traits as it relates to           outcomes achievement. Moreover, the design for
effectiveness and efficiency.                          sustainability involves looking at the complexity of
                                                       the assessment practices and program’s capacity
                                                       to deploy, maintain, and improve the system
1   Assessments are only
    delivered where necessary.
                                                       over time and continuously evaluate its rigor and
                                                       effectiveness to produce improvement results. It’s
2   Both formative and summative
    assessments are used strategically.
                                                       not a sprint but a marathon!

3   Internal and external benchmarks are well
    defined and key assessments are determined          Sustainable assessment
    based on program curriculum and
    outcomes’ assessment maps.
                                                        programs include:

4   Result and analyses information are pushed
    and pulled from well-articulated and
                                                        • A formalized or written plan of assessment

    easy-to-access channels.                            • Actual results and analyses

5   Improvement projects are streamlined
    based on capacity and strategic priority.           • Deployed continuous improvements

Hence, evaluation and assessments are done at           • Well-articulated and documented
regular intervals or cycles of review to produce          assessment processes
documented results. Key drivers of assessment are
based on producing student learning data but also       • Student, faculty, administration,
executing a consistent approach and deployment            and external stakeholder involvement
strategy that encourages organizational learning
and continuous improvement. Thus, evidence of           • Institutional support
assessment is not only evaluated through student

26 | ACBSP.ORG | WINTER 2019
Accreditation Roadmap Series | ACBSP IMPACT

Putting the logic model to work!
Now that you have decided to capture what            “The design for
you do, consider a roadmap for formulating an
assessment strategy that is both dynamic and
meaningful. Revisit your systems and determine       sustainability
whether or not you have the key components.
It is much easier to address the standard if you
have completed an audit of current practices.        involves looking
Implementing a cycle of review will strengthen
your assessment program over time and ensure
long-term sustainability.
                                                     at the complexity

Note: Process improvements are much easier           of the assessment
to identify if you have a visible logic model or
approach to assessment. The key is to address
the “what to assess” but also the “why to assess.”   practices and
The latter will drive the “who, when, where, and
how” for creating a sustainable simple assessment
program that aligns with your business unit’s        program’s capacity
strategic direction. The readiness checklist
below provides a starting place for tweaking         to deploy, maintain,
your assessment system or designing a
process from ground zero.
                                                     and improve the
Readiness checklist for preparing Standard 4,
Student Learning Assessment:
                                                     system over time
1   Outcomes Assessment Maps are completed,
    vetted, and approved by faculty
                                                     and continuously
2   Common assessments are used across
    assessed courses with multiple sections.
                                                     evaluate its rigor
3   Program assessment leads are established.

4   A faculty evaluation process is defined that     and effectiveness
    includes both faculty analysis of data and the
    communication of key outcome results.
                                                     to produce
5   Closing the loop strategies are clear and
    include successive data or information that
    lead to continuous improvements in               improvement
    teaching and learning.

                                                     results. It’s not
6   An annual assessment calendar with
    key assessment activities is published.

                                                     a sprint but a
7   Assessment results (minimum 3 to 5 data
    points) and analyses are communicated, and
    data documentation are archived routinely.
                                                     marathon!”
8   Students and external
    stakeholders are involved.   .
                                                                   WINTER 2019 | ACBSP.ORG | 27
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