BODENSEE TUNING WORLD - MAY 3 - 5, 2019 MESSE FRIEDRICHSHAFEN - Tuning World Bodensee
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2019
EXHIBITOR DOCUMENTS
FAIR | SCENE | EVENT
TUN I NG WO R L D
BODE NSE E
MAY 3 - 5, 2019
MESSE FRIEDRICHSHAFEN
www.tuningworldbodensee.com
We l c o m e t o t h e 1 7 th TUNING WORLD BODENSEE Individual We’re familiar with tuning trends and offer exactly those new features that our visitors expect from us – every year. Unconventional We take the route that’s best for you – because concepts don’t only have to work on paper but at the trade fair stand as well. Professional We know how the industry works – because we aren’t only organising a trade fair: we are helping to enrich and shape the scene with our event.
3
We calculate In 2019, TUNING WORLD BODENSEE will run for
three days – brought forward to the beginning of
emotional experiences May. Why?
on a rational basis. Because lots of our exhibitors have been asking
for an event at the start of the season. Because
an early date offers planning security for several
years in advance. Because compressing the fair
into three days offers genuine savings potential,
For Yokohama Tyres, for 16 years the Tuning particularly for exhibitors.
World Bodensee has been its most important And, last but not least, because our and your
public appearance, and we continue to enjoy
this event. We love the emotion and atmos- customers have the most purchasing power at
phere here, and appreciate the trade fair as the the start of the month.
ideal platform for presenting our products.
That is why we have chosen the first weekend in
Sabine Stiller, May for the coming years.
Marketing Manager Yokohama Tyres We’re counting on you!
Included as standard:
B2C, USP, ROI
> 98.000 Visitors Clubs, associations, Young, mobile,
individualists affluent
> 200 Exhibitors Direct access Networking
to the target group with the
tuning scene
Tuning stars & Attractive Enormous
starlets side events media impact
5
Where we are:
Pole Position
Those who love tuning love our trade fair – and for them, the kilometres they cover on the road are
part of the experience. Every year this premium event attracts fans from Germany, Austria, Liechten-
stein and Switzerland. Northern Italy and Alsace are also seen as powerful tuning markets that you
can reach at the TUNING WORLD BODENSEE.
Wiesbaden
True Passion
Mainz
Nuremberg
knows no SOUTH GERMANY
Stuttgart
bounds.
Munich
FRIEDRICHSHAFEN
Zurich Innsbruck
Vorarlberg
Bern AUSTRIA
SWITZERLAND
LIECHTENSTEIN
The Messe Friedrichshafen is a truly beautiful venue with a very congenial
public and lots of natural light in the exhibition halls.
We are very satisfied with our appearance at the Tuning World Bodensee,
have had very good dialogue with our target group
and simply enjoy being here.
Jörg Hoffmann, Sales D/A/CH, Thyssen Krupp Bilstein GmbH
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TargetGroupDynamic
Every trade fair visitor is a fan, and every fan invests in his hobby: lots of time, blood, sweat and tears –
and a not insignificant amount of money. Let us help you turn your products into must-haves, your
brand into a love brand, and your fans into customers.
Early Adopters
People who visit trade fairs want the new-
est of the new, the cool innovations, those
products that are anything but standard.
That’s even more the case with the tun-
ing scene. Exploit this potential and wow
the trendsetters at our trade fair – so that
people will already be talking today about
Multipliers
your products of the future. Our visitors are mostly young, with dense
social networks. They’re active on lots of
online platforms – and that makes them
the perfect brand ambassadors for your
business. We will help you to organise
your trade fair presence in such a way that
it will automatically be carried out into the
Opinion-makers world by the visitors – both online and in
Clubs and crews are the backbone of real life.
the trade fair and often also of the lo-
cal tuning scene. With their passionate
enthusiasm on the one hand and their
great technical skills on the other, they are
the people who tuning newcomers learn
from, and who they listen to. “Positively Bloggers & Journalists
impressed” is followed by “positively influ-
Whether it’s in the classic press or on social
enced” – and you’re already right up close
media channels: you can’t miss our topics
to your target group.
at the TUNING WORLD BODENSEE. Print,
radio and TV features, YouTube clips, com-
prehensive video material and the Social
Wall guarantee huge media feedback
from which you are sure to benefit.
7
821
print & online articles 4,500
mentions with hashtag
1 million
#tuningworldbodensee
website visits
98,930
fans on Facebook & Instagram
31 42,000
page interactions
broadcast
radio features
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Cars out. Tuners in.
Destination set.
If you don’t get on board here, you’ll really be missing out:
working with you, we’re opening a test track in our grounds.
What does that give you? Your target group right at the wheel!
DIRECT
I N N OVAT I VE EFFICIENT
Just looking is cool, touching is
better, driving is the best. Show
With the test track we are once the visitors that your solutions not We make it easy for you and deal
again offering you an innovation only look good at the stand but with all organisational matters.
that really strikes a chord with our look fantastic on the road. You get valuable feedback from
and your visitors. A guaranteed hit! potential customers.
Louder than the exhaust pipes:
A blaze of flashbulbs
MISS TUNING
Stars & Starlets
Naturally, a Miss Tuning is nice to look at.
But a look at the public will give you at least equal pleasure.
The vote for the MISS TUNING is one of the trade fair highlights, and it’s a hugely well-attended
event every year. So what better place for your advertising message, where all eyes are gazing
at her longingly?
Our star guests from the tuning scene are also worth a look – at your stand, for instance.
When cool dudes like Ken Block, Sidney Hoffmann or JP Kraemer show up, attention is
guaranteed.
For us, the Tuning World Bodensee is a must. We are
also totally involved in marketing terms and, with our
partners Ken Block, JP Kraemer and John D’Agostino,
we are helping to enhance the trade fair.
Manfred Hoffmann, Managing Director Sonax GmbH
WE’LL MAKE A SCENE FOR YOU –
AND IT WILL BE
VERY MEMORABLE.
WANT TO JOIN IN?
Then register now!On the starting line
for you
DIRK KREIDENWEIß ELENI KUGLER
SHOW DIRECTOR COMMUNICATION
Tel. +49 (0) 7541 708 - 444 Tel. +49 (0) 7541 708 - 318
dirk.kreidenweiss@messe-fn.de eleni.kugler@messe-fn.de
SILKE BIBER NICOLE FABRICIUS
EXHIBITOR SERVICES MARKETING AND MEDIA
Tel. +49 (0) 7541 708 - 403 Tel. +49 (0) 7541 708 - 349
silke.biber@messe-fn.de nicole.fabricius@messe-fn.de
MARC MAISCH
SUPPORTING PROGRAMME
ROOM RESERVATIONS
Tel. +49 (0) 7541 708 - 419
marc.maisch@messe-fn.de Tourist Information Friedrichshafen
Postfach 2480
88014 Friedrichshafen
Tel. +49 (0) 7541 3015 - 13
Fax. +49 (0) 7541 72588
messe.ti@friedrichshafen.de
www.friedrichshafen.info
Organizer
Neue Messe 1
88046 Friedrichshafen Find us on facebook:
tuning@messe-fn.de www.facebook.com/tuningworldbodensee
www.messe-friedrichshafen.de www.facebook.com/misstuning.info
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