Brand Overview - Bauer Media Advertising
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Brand Overview
As the trusted voice of Australian women for over eight decades,
The Australian Women’s Weekly sets the agenda on what
matters most to women. With a focus on quality long-form
journalism, The Weekly delivers a unique combination of
information and entertainment spanning real-life stories, food,
fashion, beauty, health, celebrity, craft and of course, royals.
The Australian
Women’s Weekly is the
country’s most loved and iconic
magazine, shaping the lives of
Australian women for over
80 years and earning a special
place in the heart of the nation.
Combining agenda setting news
stories with in-depth celebrity and
real-life features, unparalleled
royal coverage and a legendary
lifestyle and food offering,
integrity and quality are the heart
of all The Weekly does and is the
key to its enduring success.
Nicole Byers
EDITOR-IN-CHIEF
Editorial
PROFILES
Nicole Byers Juliet Rieden Michael Sheather Mattie Cronan
EDITOR-IN-CHIEF EDITOR NEWS EDITOR STYLE DIRECTOR
In a media career spanning over 20 years, Editor of The Australian Women’s Weekly Micheal has been writing for The Australian Mattie started her tenure with The Weekly
Nicole Byers has worked across a number and Managing Editor of The Australian Women’s Weekly for more than seven over five years ago and continues to lead
of high profile weekly and monthly Women’s Weekly one shots on subjects years. He makes a significant contribution the fashion team to create concepts for the
magazines both in Australia and the UK ranging from health, to homes, royals, food, to the news content of the publication fashion pages and celebrity shoots, and
– including monthly titles New Woman, colouring in and finance, Juliet is also the with exclusive celebrity interviews and bring the pages to life.
SHE and B Magazine as well as music magazine’s Royal Correspondent, books important Australian stories. Michael was
Growing up in a family of dress makers
monthly Ministry. Cutting her teeth as a editor and edited its 80th birthday souvenir the first journalist to interview Stuart Diver
led Mattie to study Fashion Design at East
sub-editor, writer and entertainment editor, issue. after he was rescued from the Thredbo
Sydney Fashion Design Studio (notable
for the past 10 years Nicole has edited disaster site back 1997.
At The Weekly in addition to her Editor alumni include Collette Dinnigan, Akira,
many of the country’s most successful He has interviewed every Australian Michelle Jank and Dion Lee) After meeting
responsibilities, Juliet has forged
weekly titles, including TV WEEK, NW, PM since John Gorton, with the singular Judith Cook (former AWW Style Director)
impeccable contacts, especially with the
Woman’s Day and OK! Magazine. Nicole exception of Malcolm Turnbull. she interned with her at InStyle which led to
royal families in Denmark and the UK and
has been Editor of OK! Magazine for the a job, then led to AWW.
scored global exclusives with HRH Prince Michael has been highly commended in his
past seven years and Editor-in-Chief
Charles and Crown Princess Mary. Juliet’s career most recently winning Publishers Mattie has many achievements as a
across NW and OK! Australia since 2014,
other exclusive interviews include Magda Australia Journalist of the Year 2014, Finalist Fashion Director, most recently The Weekly
a role that has encompassed print, digital
Szubanski, Maggie Tabberer, Dame Helen Publish Australia Journalist of the Year 2015, won the Maggie Award for Best Lifestyle
and social platforms across these two
Mirren, Julianne Moore, Susan Duncan Finalist Publish Australia Single Story of Cover for the shoot with Crown Princess
well- loved brands. and more. Juliet’s investigation the Year 2015, Runner-up, Publish Australia Mary, which she styled in Denmark.
into Australia’s Hillsong Church was Journalist of the Year 2015 and Winner, Publish
nominated in the 2016 Publish Awards. Australia Single Story of the Year 2015.
Editorial
PROFILES
Professor Kerryn Phelps Fran Abdallaoui Michele Cranston Pamela Clarke
MEDICAL PRACTITIONER FOOD DIRECTOR FOOD EDITOR-AT-LARGE EDITORIAL AND FOOD
DIRECTOR, COOKBOOKS
Professor Kerryn Phelps is Adjunct Professor After graduating with a diploma in Home Michele Cranston has been cooking
at Sydney University in the Faculty of Medicine Economics from East Sydney TAFE, Fran began and styling for 20 years in a career that has With over 35 years at The Australian Women’s
in the Schools of Public Health and General her career freelancing for several well-known included working in various restaurants, Weekly Cookbooks, it’s no wonder Pamela Clark
Practice. Australian food writers. She joined Baur Media is a household name in Australian cooking.
setting up an acclaimed café, cooking
Professor Phelps has been a familiar face to way back in 1994 as a young home economist in
The Weekly’s world famousTest Kitchen, where creatively for a food production company in If you’ve ever cooked or baked, chances are
many Australians over the last 20 years during London and writing about food.
which time she has appeared regularly on she honed her recipe development skills under the you were using a recipe tested by Pamela.
television, radio and in the print media informing guidance of her mentor, Test Kitchen and Editorial Michele originally trained as a visual artist but These triple tested cookbooks are staples in
the Australian public on important health issues. Director, Pamela Clark. her love of food soon took her into the world many Australian homes.
Professor Phelps has been the medical Fran later worked with AWW Cookbooks as of restaurants and food media. She was the Pamela started off as chief home economist in the
practitioner for The Australian Women’s Weekly Assistant Food Editor and joined The Weekly’s Food Editor at Marie Claire magazine for five AWW Test Kitchen making sure the recipes worked
for over 15 years, and she also writes regular magazine food team in 1999 as Deputy Food
years and has just completed her 11th Marie and were triple tested. This included working on
political commentary for Medical Observer Editor. After gaining practical experience in all
aspects of food publishing (from the ground up), Claire cookbook. She is presently the Food some of the classics such as Chinese Cooking
Magazine and Australian Wine Selector
she was appointed Senior Food Editor and then Editor-At-Large at The Australian Women’s Class Cookbook, The Original Australian Women's
Magazine.
promoted to Food Director. Fran enthuses, “This Weekly, a position she has held for the past Weekly Cookbook and the book that everyone
really is my dream job, I love The Weekly, it is such three years. has a story about, The Children’s Birthday Cake
an iconic Australian magazine put together by an Book. Since then Pamela has remained close to the
extremely talented group of professionals.”
As well as writing, she is a freelance
food stylist working in areas as diverse famous Test Kitchen in various roles.
as magazines, television commercials Today, Pamela is the Editorial and Food Director
and advertising. of The Australian Women’s Weekly Cookbooks,
producing over 40 cookbooks a year.
Editorial
NEWS
PILLARS BEAUTY
The first 100 pages of each magazine are devoted to the What’s in? What’s out? And how do I look 10
news, royal and celebrity stories that readers count on each years younger? The Weekly seeks the answers from
month. We interview the leading experts, the newsmakers, leading experts around the world, and translates
the politicians and the stars – plus real people with the all the trends for our readers.
nation’s most compelling stories.
HOMES
FASHION
A woman’s home is her castle. With inspiring
We present inspirational but wearable and affordable at-home articles, clever craft and great buys
fashion, using models of all ages and sizes. From stunning for all budgets, our homes pages are growing
feature shoots to flat-lay wardrobe inspiration, we have in popularity.
our reader’s fashion needs covered.
TRAVEL
FOOD
Who doesn’t dream about travel? As the nation
With more than 30 pages of recipes per month, embraces cruising with a passion, so does The
The Weekly’s food pages are a favourite among readers. Weekly. Every month, we feature a cruising story
The emphasis is on delicious recipes that don’t cause along with the latest in travel news.
stress – there are no complicated ingredients, and use only
fresh, seasonal and delicious items you can find in every
supermarket. Our pages feature the nation’s most-loved FINANCE
cooks Maggie Beer and Julie Goodwin. Money makes the world go round – and our money
page ensures you make the most of what you have.
HEALTH With our leading expert Pam Walkley, founding
Our readers demand credible, factual and up-to-date information editor of Money magazine, all your questions about
on health. That is why we have Australia’s best-known doctor, building wealth will be answered.
Professor Kerryn Phelps, as our medical expert.
Editorial
PILLARS
WOMEN OF THE FUTURE: THE HIGH TEA PARTY: CHRISTMAS WITH THE WEEKLY:
The Australian Women’s Weekly, Women of the Future Australia's biggest magazine brand The Australian Christmas with the Weekly is truly an integrated
campaign celebrates young women determined to make a Women's Weekly will be partnering with Australia's multi- platform sponsorship opportunity. We create a path
difference in Australia’s future across a variety of industries. biggest high tea event series, The High Tea Party. to purchase by de- coding Christmas, talking directly to
In its 5th year the prize bursary is open to women This series of sell-out events are scheduled to appear millions of main grocery buyers across TV, Print, Social and
18 – 34 years old and the prize pool totalled at across 6 major cities with over 30,000 guests. Digital channels, headlined and presented with the trusted
$100,000 shared amongst 3 winners. brand advocacy of The Australian Women's Weekly.
Tickets will be available for guest's to enjoy a decadent
Our winners were judged by a high profile panel of Australia’s ballroom high tea with complimentary experiences including Christmas content matches consumer holiday
most influential women including, Lisa Wilkinson (Co-host, beauty treatments, and fashion shows with each guest needs and covers baking, entertaining, fashion,
Today Show), Lucy Turnbull (Businesswoman, lawyer and wife receiving a copy of The Australian Women's Weekly. gifts, homes and decorating.
of Prime Minister Malcolm Turnbull), Julie Bishop (Foreign There will be boutique market stalls for guest's to
Minister) and Olivia Wirth (Qantas Group Executive). enjoy a day of shopping and leave with a gift bag
Australia’s first female Governor-General is Patron of the with an abundance of samples. Objectives:
Women of the Future Awards, the Hon. Dame Quentin Bryce, · To search for the next upcoming generation of
the awards is then celebrated with 100 other influential Australian women, aged 18-34 who are doing inspiring
leaders, national legends and high profile stars attended the things in the community to benefit others.
Women of the Future luncheon to recognise and acknowledge · Align The Weekly with a younger reader/audience,
the finalists and their achievements. remain relatable to younger audience.
Editorial
CALENDAR 2018
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Fashion HOLIDAY
RESORT
LINGERIE
SPECIAL
NEW SEASON
OCCASIONAL
NAUTICAL
COLOURS
WINTER
LAYERING
TEXTURE
& MIXING
LAYERING IN
PASTELS
STATEMENT
JEWELLERY
DENIM
SPECIAL
RESORT WEAR
—
SWIMWEAR &
cover ups
PARTY/
OCCASION
Fashion WEAR — PRINTS — — — Swimwear/ DRESSING
Autumn — Winter shoes Classics & Accessories - Destination
Accessories Best Winter Colour Bags, Hats and Outfits
Coats Scarves
Beauty NAIL SPECIAL
New tools &
BEAUTY
MAKEOVERS
HAIR TRENDS SLEEPING
BEAUTY
WINTER SKIN BEAUTY OILS SKINCARE
FOR ALL AGES
MAKE-UP FOR
MATURE SKIN
HAIR LOSS &
THINNING
SUMMER READY
Colours Night 20s – 60s —
Treatments For Anti-Aging
Your Skin Medicine
BEST BEAUTY
LASER BUYS
TREATMENTS On A Budget
Health SKIN CANCER ANTI-AGEING
DIET
SUPERFOODS BOOST YOUR
BONE HEALTH
GRATITUDE
THERAPY
BOOST YOUR
BRAIN HEALTH
CHRONIC
FATIGUE
GARDENING
for Health &
CHILDHOOD
OBESITY
CHIRO VS
OSTEO VS
CHRONIC PAIN
THROUGH SYNDROME Happiness PHYSIO
DIET
Food CHRISTMAS
LEFTOVERS
FAST FAMILY
DINNERS
PASTRY
DESSERTS
EASTER LONG
SUNDAY
MOTHER’S
DAY LUNCH
ROAST
SPECIAL
FAMILY
FAVOURITES
20 MINUTE
DINNERS
EASY TRAY
BAKE
SPRING
DINNERS
ASIAN
FAVOURITES
BUMPER BUMPER
Christmas Christmas
— — — LUNCH — — — DINNERS — — Baking Entertaining
Healthy Back to School Mexican — International Fresh Seasonal — 6 Ways with Weekend Lunch special issue
Summer Salads Lunchboxes Special — Winter Fruits Seafood 2 Meals for 1 Chicken —
Soups, Quick — — — — Halloween
—
Winter Dinners Fresh Pasta Gluten-Free Meatball On The Grill Special
Vegetarian
Baking Special — —
— Cake Special Superfoods
Kids' Party Fun Juices
Editorial
CALENDAR 2018
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Travel TBC TBC TBC TBC TBC
Homes NATIVE
AUSTRALIAN
BEDROOMS KITCHENS EASTER
CRAFT
DECORATIVE
PLATES
HOW TO MOVE
YOUR GARDEN
CRAFT
—
GARDENS — When You Get Ready For
Tile Special Move House Christmas
—
Prepare Your
Garden For
Your Holiday
Finance REVERSE
MORTGAGES
GOOD DEBT
VS BAD DEBT
GUIDE
Lifestyle ASTROLOGY
SPECIAL
Campaign
CALENDAR 2018
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC XMAS
Themes THE BODY
ISSUE
EASTER
ISSUE
Major CHRISTMAS
TV SHOW
Properties
GUIDE LINES FOR HIGH TEA LOG WITH AWW LOGO EVENT
LAUNCH
AWW logo can change colour but must alway appear centred under High Tea logo
RE VEAL
Reader
Events HIGH
HIGH TEA HIGH HIGH
TEA TEA TEA
presented by
One-shot
TREASURE
editions FAST & EASY FROM THE
FAMILY ARCHIVES
HEALTH
COOKING
PRINCESS
DIANA 2
FOOD TRIBUTE
presented by
AWW FOOD IN A
FLASH
BEGINNERS MOTHERS DAY STEP INTO WINTER HEALTHY ITALIAN CHRISTMAS
Step by step WINTER BAKING —
Food Spring is here
—
Magazine COMFORT- Father’s Day
SUMMER SLOW
LOVIN EASTER COOKING
Bauer Media
SALES CONTACTS
NAME POSITION PHONE NUMBER EMAIL
Paul Gardiner Director of Sales, NSW (02) 9282 8676 PGardiner@bauer-media.com.au
Karen Holmes Head of Key Accounts, NSW (02) 9282 8733 kholmes@bauer-media.com.au
Will Jamison Head of Direct Sales, VIC (03) 9823 6301 WJamison@bauer-media.com.au
Judy Taylor QLD Head of Sales (07) 3101 6636 JTaylor@bauer-media.com.au
Ben Wiles SA Sales Manager (03) 9823 6387 BWiles@bauer-media.com.au
Nicky Simpson WA Sales Manager +61 414 298 725 NSimpson@bauer-media.com.auYou can also read
