Brand Overview - Bauer Media Advertising

 
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Brand Overview - Bauer Media Advertising
Brand Overview
Brand Overview - Bauer Media Advertising
As the trusted voice of Australian women for over eight decades,
The Australian Women’s Weekly sets the agenda on what
matters most to women. With a focus on quality long-form
journalism, The Weekly delivers a unique combination of
information and entertainment spanning real-life stories, food,
fashion, beauty, health, celebrity, craft and of course, royals.

                                             The Australian
                                         Women’s Weekly is the
                                    country’s most loved and iconic
                                     magazine, shaping the lives of
                                      Australian women for over
                                     80 years and earning a special
                                    place in the heart of the nation.
                                   Combining agenda setting news
                                  stories with in-depth celebrity and
                                    real-life features, unparalleled
                                    royal coverage and a legendary
                                       lifestyle and food offering,
                                  integrity and quality are the heart
                                   of all The Weekly does and is the
                                    key to its enduring success.
                                            Nicole Byers
                                          EDITOR-IN-CHIEF
Brand Overview - Bauer Media Advertising
Editorial
                                                          PROFILES

Nicole Byers                                   Juliet Rieden                                  Michael Sheather                                  Mattie Cronan
EDITOR-IN-CHIEF                                EDITOR                                         NEWS EDITOR                                       STYLE DIRECTOR
In a media career spanning over 20 years,      Editor of The Australian Women’s Weekly        Micheal has been writing for The Australian       Mattie started her tenure with The Weekly
Nicole Byers has worked across a number        and Managing Editor of The Australian          Women’s Weekly for more than seven                over five years ago and continues to lead
of high profile weekly and monthly             Women’s Weekly one shots on subjects           years. He makes a significant contribution        the fashion team to create concepts for the
magazines both in Australia and the UK         ranging from health, to homes, royals, food,   to the news content of the publication            fashion pages and celebrity shoots, and
– including monthly titles New Woman,          colouring in and finance, Juliet is also the   with exclusive celebrity interviews and           bring the pages to life.
SHE and B Magazine as well as music            magazine’s Royal Correspondent, books          important Australian stories. Michael was
                                                                                                                                                Growing up in a family of dress makers
monthly Ministry. Cutting her teeth as a       editor and edited its 80th birthday souvenir   the first journalist to interview Stuart Diver
                                                                                                                                                led Mattie to study Fashion Design at East
sub-editor, writer and entertainment editor,   issue.                                         after he was rescued from the Thredbo
                                                                                                                                                Sydney Fashion Design Studio (notable
for the past 10 years Nicole has edited                                                       disaster site back 1997.
                                               At The Weekly in addition to her Editor                                                          alumni include Collette Dinnigan, Akira,
many of the country’s most successful                                                         He has interviewed every Australian               Michelle Jank and Dion Lee) After meeting
                                               responsibilities, Juliet has forged
weekly titles, including TV WEEK, NW,                                                         PM since John Gorton, with the singular           Judith Cook (former AWW Style Director)
                                               impeccable contacts, especially with the
Woman’s Day and OK! Magazine. Nicole                                                          exception of Malcolm Turnbull.                    she interned with her at InStyle which led to
                                               royal families in Denmark and the UK and
has been Editor of OK! Magazine for the                                                                                                         a job, then led to AWW.
                                               scored global exclusives with HRH Prince       Michael has been highly commended in his
past seven years and Editor-in-Chief
                                               Charles and Crown Princess Mary. Juliet’s      career most recently winning Publishers           Mattie has many achievements as a
across NW and OK! Australia since 2014,
                                               other exclusive interviews include Magda       Australia Journalist of the Year 2014, Finalist   Fashion Director, most recently The Weekly
a role that has encompassed print, digital
                                               Szubanski, Maggie Tabberer, Dame Helen         Publish Australia Journalist of the Year 2015,    won the Maggie Award for Best Lifestyle
and social platforms across these two
                                               Mirren, Julianne Moore, Susan Duncan           Finalist Publish Australia Single Story of        Cover for the shoot with Crown Princess
well- loved brands.                            and more. Juliet’s investigation               the Year 2015, Runner-up, Publish Australia       Mary, which she styled in Denmark.
                                               into Australia’s Hillsong Church was           Journalist of the Year 2015 and Winner, Publish
                                               nominated in the 2016 Publish Awards.          Australia Single Story of the Year 2015.
Brand Overview - Bauer Media Advertising
Editorial
                                                                      PROFILES

Professor Kerryn Phelps                              Fran Abdallaoui                                         Michele Cranston                                    Pamela Clarke
MEDICAL PRACTITIONER                                 FOOD DIRECTOR                                           FOOD EDITOR-AT-LARGE                                EDITORIAL AND FOOD
                                                                                                                                                                 DIRECTOR, COOKBOOKS
Professor Kerryn Phelps is Adjunct Professor         After graduating with a diploma in Home                 Michele Cranston has been cooking
at Sydney University in the Faculty of Medicine      Economics from East Sydney TAFE, Fran began             and styling for 20 years in a career that has       With over 35 years at The Australian Women’s
in the Schools of Public Health and General          her career freelancing for several well-known           included working in various restaurants,            Weekly Cookbooks, it’s no wonder Pamela Clark
Practice.                                            Australian food writers. She joined Baur Media                                                              is a household name in Australian cooking.
                                                                                                             setting up an acclaimed café, cooking
Professor Phelps has been a familiar face to         way back in 1994 as a young home economist in
                                                     The Weekly’s world famousTest Kitchen, where            creatively for a food production company in         If you’ve ever cooked or baked, chances are
many Australians over the last 20 years during                                                               London and writing about food.
which time she has appeared regularly on             she honed her recipe development skills under the                                                           you were using a recipe tested by Pamela.
television, radio and in the print media informing   guidance of her mentor, Test Kitchen and Editorial      Michele originally trained as a visual artist but   These triple tested cookbooks are staples in
the Australian public on important health issues.    Director, Pamela Clark.                                 her love of food soon took her into the world       many Australian homes.
Professor Phelps has been the medical                Fran later worked with AWW Cookbooks as                 of restaurants and food media. She was the          Pamela started off as chief home economist in the
practitioner for The Australian Women’s Weekly       Assistant Food Editor and joined The Weekly’s           Food Editor at Marie Claire magazine for five       AWW Test Kitchen making sure the recipes worked
for over 15 years, and she also writes regular       magazine food team in 1999 as Deputy Food
                                                                                                             years and has just completed her 11th Marie         and were triple tested. This included working on
political commentary for Medical Observer            Editor. After gaining practical experience in all
                                                     aspects of food publishing (from the ground up),        Claire cookbook. She is presently the Food          some of the classics such as Chinese Cooking
Magazine and Australian Wine Selector
                                                     she was appointed Senior Food Editor and then           Editor-At-Large at The Australian Women’s           Class Cookbook, The Original Australian Women's
Magazine.
                                                     promoted to Food Director. Fran enthuses, “This         Weekly, a position she has held for the past        Weekly Cookbook and the book that everyone
                                                     really is my dream job, I love The Weekly, it is such   three years.                                        has a story about, The Children’s Birthday Cake
                                                     an iconic Australian magazine put together by an                                                            Book. Since then Pamela has remained close to the
                                                     extremely talented group of professionals.”
                                                                                                             As well as writing, she is a freelance
                                                                                                             food stylist working in areas as diverse            famous Test Kitchen in various roles.
                                                                                                             as magazines, television commercials                Today, Pamela is the Editorial and Food Director
                                                                                                             and advertising.                                    of The Australian Women’s Weekly Cookbooks,
                                                                                                                                                                 producing over 40 cookbooks a year.
Brand Overview - Bauer Media Advertising
Editorial

NEWS
                                                                  PILLARS                                             BEAUTY
The first 100 pages of each magazine are devoted to the                               What’s in? What’s out? And how do I look 10
news, royal and celebrity stories that readers count on each                    years younger? The Weekly seeks the answers from
month. We interview the leading experts, the newsmakers,                          leading experts around the world, and translates
the politicians and the stars – plus real people with the                                             all the trends for our readers.
nation’s most compelling stories.
                                                                                                                        HOMES
FASHION
                                                                                     A woman’s home is her castle. With inspiring
We present inspirational but wearable and affordable                                  at-home articles, clever craft and great buys
fashion, using models of all ages and sizes. From stunning                            for all budgets, our homes pages are growing
feature shoots to flat-lay wardrobe inspiration, we have                                                              in popularity.
our reader’s fashion needs covered.
                                                                                                                       TRAVEL
FOOD
                                                                                  Who doesn’t dream about travel? As the nation
With more than 30 pages of recipes per month,                                      embraces cruising with a passion, so does The
The Weekly’s food pages are a favourite among readers.                           Weekly. Every month, we feature a cruising story
The emphasis is on delicious recipes that don’t cause                                         along with the latest in travel news.
stress – there are no complicated ingredients, and use only
fresh, seasonal and delicious items you can find in every
supermarket. Our pages feature the nation’s most-loved                                                               FINANCE
cooks Maggie Beer and Julie Goodwin.                                           Money makes the world go round – and our money
                                                                                page ensures you make the most of what you have.
HEALTH                                                                            With our leading expert Pam Walkley, founding
Our readers demand credible, factual and up-to-date information                editor of Money magazine, all your questions about
on health. That is why we have Australia’s best-known doctor,                                   building wealth will be answered.
Professor Kerryn Phelps, as our medical expert.
Brand Overview - Bauer Media Advertising
Editorial
                                                                         PILLARS

         WOMEN OF THE FUTURE:                                                  THE HIGH TEA PARTY:                                   CHRISTMAS WITH THE WEEKLY:
    The Australian Women’s Weekly, Women of the Future                  Australia's biggest magazine brand The Australian                Christmas with the Weekly is truly an integrated
 campaign celebrates young women determined to make a                   Women's Weekly will be partnering with Australia's         multi- platform sponsorship opportunity. We create a path
 difference in Australia’s future across a variety of industries.        biggest high tea event series, The High Tea Party.         to purchase by de- coding Christmas, talking directly to
      In its 5th year the prize bursary is open to women               This series of sell-out events are scheduled to appear      millions of main grocery buyers across TV, Print, Social and
        18 – 34 years old and the prize pool totalled at                  across 6 major cities with over 30,000 guests.           Digital channels, headlined and presented with the trusted
              $100,000 shared amongst 3 winners.                                                                                      brand advocacy of The Australian Women's Weekly.
                                                                       Tickets will be available for guest's to enjoy a decadent
Our winners were judged by a high profile panel of Australia’s      ballroom high tea with complimentary experiences including           Christmas content matches consumer holiday
  most influential women including, Lisa Wilkinson (Co-host,           beauty treatments, and fashion shows with each guest              needs and covers baking, entertaining, fashion,
Today Show), Lucy Turnbull (Businesswoman, lawyer and wife               receiving a copy of The Australian Women's Weekly.                      gifts, homes and decorating.
  of Prime Minister Malcolm Turnbull), Julie Bishop (Foreign             There will be boutique market stalls for guest's to
     Minister) and Olivia Wirth (Qantas Group Executive).                enjoy a day of shopping and leave with a gift bag
   Australia’s first female Governor-General is Patron of the                     with an abundance of samples.                                           Objectives:
Women of the Future Awards, the Hon. Dame Quentin Bryce,                                                                                · To search for the next upcoming generation of
    the awards is then celebrated with 100 other influential                                                                        Australian women, aged 18-34 who are doing inspiring
 leaders, national legends and high profile stars attended the                                                                             things in the community to benefit others.
Women of the Future luncheon to recognise and acknowledge                                                                            · Align The Weekly with a younger reader/audience,
              the finalists and their achievements.                                                                                           remain relatable to younger audience.
Brand Overview - Bauer Media Advertising
Editorial
                                                  CALENDAR 2018
             JAN             FEB             MAR            APR              MAY              JUN              JUL            AUG              SEP              OCT             NOV             DEC          XMAS

Fashion    HOLIDAY
           RESORT
                            LINGERIE
                            SPECIAL
                                           NEW SEASON
                                           OCCASIONAL
                                                          NAUTICAL
                                                           COLOURS
                                                                            WINTER
                                                                           LAYERING
                                                                                             TEXTURE
                                                                                             & MIXING
                                                                                                            LAYERING IN
                                                                                                               PASTELS
                                                                                                                            STATEMENT
                                                                                                                            JEWELLERY
                                                                                                                                               DENIM
                                                                                                                                              SPECIAL
                                                                                                                                                             RESORT WEAR
                                                                                                                                                                   —
                                                                                                                                                                             SWIMWEAR &
                                                                                                                                                                               cover ups
                                                                                                                                                                                               PARTY/
                                                                                                                                                                                              OCCASION
            Fashion                           WEAR            —                               PRINTS              —              —               —             Swimwear/                      DRESSING
                                                            Autumn                               —           Winter shoes    Classics &     Accessories -     Destination
                                                          Accessories                       Best Winter                       Colour       Bags, Hats and        Outfits
                                                                                               Coats                                          Scarves

Beauty    NAIL SPECIAL
           New tools &
                           BEAUTY
                          MAKEOVERS
                                           HAIR TRENDS     SLEEPING
                                                            BEAUTY
                                                                                           WINTER SKIN                      BEAUTY OILS     SKINCARE
                                                                                                                                           FOR ALL AGES
                                                                                                                                                             MAKE-UP FOR
                                                                                                                                                             MATURE SKIN
                                                                                                                                                                             HAIR LOSS &
                                                                                                                                                                              THINNING
                                                                                                                                                                                             SUMMER READY

            Colours                                           Night                                                                          20s – 60s                            —
                                                         Treatments For                                                                                                       Anti-Aging
                                                            Your Skin                                                                                                          Medicine
                                                                                                           BEST BEAUTY
                                                                             LASER                             BUYS
                                                                          TREATMENTS                        On A Budget

Health    SKIN CANCER     ANTI-AGEING
                             DIET
                                           SUPERFOODS    BOOST YOUR
                                                         BONE HEALTH
                                                                           GRATITUDE
                                                                            THERAPY
                                                                                            BOOST YOUR
                                                                                           BRAIN HEALTH
                                                                                                             CHRONIC
                                                                                                             FATIGUE
                                                                                                                            GARDENING
                                                                                                                            for Health &
                                                                                                                                            CHILDHOOD
                                                                                                                                             OBESITY
                                                                                                                                                               CHIRO VS
                                                                                                                                                               OSTEO VS
                                                                                                                                                                             CHRONIC PAIN

                                                                                             THROUGH        SYNDROME         Happiness                          PHYSIO
                                                                                               DIET

Food       CHRISTMAS
           LEFTOVERS
                          FAST FAMILY
                            DINNERS
                                             PASTRY
                                            DESSERTS
                                                         EASTER LONG
                                                           SUNDAY
                                                                            MOTHER’S
                                                                           DAY LUNCH
                                                                                             ROAST
                                                                                            SPECIAL
                                                                                                              FAMILY
                                                                                                            FAVOURITES
                                                                                                                            20 MINUTE
                                                                                                                             DINNERS
                                                                                                                                            EASY TRAY
                                                                                                                                                BAKE
                                                                                                                                                                SPRING
                                                                                                                                                               DINNERS
                                                                                                                                                                                ASIAN
                                                                                                                                                                             FAVOURITES
                                                                                                                                                                                              BUMPER        BUMPER
                                                                                                                                                                                               Christmas     Christmas
               —                —               —           LUNCH                —              —                                —            DINNERS              —              —             Baking      Entertaining
             Healthy      Back to School     Mexican          —            International      Fresh                          Seasonal             —           6 Ways with    Weekend Lunch      special        issue
          Summer Salads    Lunchboxes        Special                             —         Winter Fruits                      Seafood       2 Meals for 1       Chicken           —
                                                                          Soups, Quick          —                                —                —                —          Halloween
                                                —
                                                                          Winter Dinners   Fresh Pasta                      Gluten-Free       Meatball        On The Grill      Special
                                            Vegetarian
                                                                                                                               Baking          Special             —              —
                                                                                                                                                  —           Cake Special    Superfoods
                                                                                                                                           Kids' Party Fun                      Juices
Brand Overview - Bauer Media Advertising
Editorial
                                            CALENDAR 2018
              JAN         FEB        MAR         APR          MAY    JUN   JUL     AUG          SEP        OCT     NOV            DEC          XMAS

Travel         TBC         TBC        TBC         TBC                               TBC

Homes         NATIVE
            AUSTRALIAN
                         BEDROOMS   KITCHENS    EASTER
                                                 CRAFT
                                                                                             DECORATIVE
                                                                                               PLATES
                                                                                                                 HOW TO MOVE
                                                                                                                 YOUR GARDEN
                                                                                                                                  CRAFT
                                                                                                                                     —
             GARDENS                                 —                                                             When You    Get Ready For
                                               Tile Special                                                       Move House     Christmas
                                                                                                                                     —
                                                                                                                               Prepare Your
                                                                                                                                 Garden For
                                                                                                                                Your Holiday

Finance                                                                           REVERSE
                                                                                 MORTGAGES
                                                                                             GOOD DEBT
                                                                                             VS BAD DEBT
                                                                                   GUIDE

Lifestyle   ASTROLOGY
             SPECIAL
Brand Overview - Bauer Media Advertising
Campaign
                                            CALENDAR 2018
               JAN         FEB         MAR           APR          MAY                                              JUN                             JUL       AUG        SEP            OCT      NOV     DEC         XMAS

Themes        THE BODY
                ISSUE
                                                    EASTER
                                                     ISSUE

Major                                                                                                                                                                                                             CHRISTMAS
                                                                                                                                                                                                                  TV SHOW
Properties
                                                              GUIDE LINES FOR HIGH TEA LOG WITH AWW LOGO                                                     EVENT
                                                              LAUNCH
                                                              AWW logo can change colour but must alway appear centred under High Tea logo
                                                                                                                                                                                      RE VEAL

Reader
Events                                 HIGH
                                       HIGH TEA                                                                                                             HIGH                      HIGH
                                       TEA                                                                                                                  TEA                       TEA
                                                                                                  presented by

One-shot
                                                                                                                                                                     TREASURE
editions                             FAST & EASY                                                                                                                     FROM THE
                                       FAMILY                                                                                                                        ARCHIVES

              HEALTH
                                      COOKING
                                                                                                                                                PRINCESS
                                                                                                                                                   DIANA                  2
               FOOD                                                                                                                               TRIBUTE
                                                                                                  presented by

AWW                      FOOD IN A
                          FLASH
                                     BEGINNERS               MOTHERS DAY                                     STEP INTO                                      WINTER    HEALTHY         ITALIAN         CHRISTMAS
                                     Step by step                                                             WINTER                                        BAKING        —
Food                                                                                                                                                                 Spring is here
                                                                                                                                                                          —
Magazine                                                                                                                                         COMFORT-            Father’s Day
             SUMMER                                                                                                                               SLOW
              LOVIN                                 EASTER                                                                                       COOKING
Brand Overview - Bauer Media Advertising
Bauer Media
                   SALES CONTACTS
NAME            POSITION                           PHONE NUMBER      EMAIL

Paul Gardiner   Director of Sales, NSW             (02) 9282 8676    PGardiner@bauer-media.com.au

Karen Holmes    Head of Key Accounts, NSW          (02) 9282 8733    kholmes@bauer-media.com.au

Will Jamison    Head of Direct Sales, VIC          (03) 9823 6301    WJamison@bauer-media.com.au

Judy Taylor     QLD Head of Sales                  (07) 3101 6636    JTaylor@bauer-media.com.au

Ben Wiles       SA Sales Manager                   (03) 9823 6387    BWiles@bauer-media.com.au

Nicky Simpson   WA Sales Manager                   +61 414 298 725   NSimpson@bauer-media.com.au
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