BRIEFING PACK Sailing - November 2018 - caytoo

 
CONTINUE READING
BRIEFING PACK
    Sailing
    November 2018
BRIEFING PACK - SAILING                                                                                                                                        2

Contents
Factsheet…………………………………………………………………………………………………………………………………………....3
Profiles…………………………………………………………………………………………………………………………………………..........4
GB Sailing Olympic Funding……………………………………………………………………………………………………...5
GB Sailing Olympic Performance……………………………………………………………………………………………..6
British Sailing Team Athletes and Class………………………………………………………………………………….7
GB Sailing on Social Media…………………………………………………………………………………………………………..9
GB Sailors and Their Messages…………………………………………………………………………………………………..12
Sponsorship in the UK…………………………………………………………………………………………………………………...13
Global Races………………………………………………………………………………………………………………………………………16
UK Participation……………………………………………………………………………………………………………………………….19
The Sailing Audience: TV/Online……………………………………………………………………………………………….21
The Future: Changes & Trends…………………………………………………………………………………………………...23
Why Sponsor Sailing?.......................................................................................................................................25
List of caytoo Sustainability Athletes………………………………………………………………………………………26
Appendices………………………………………………………………………………………………………………………………………..27
BRIEFING PACK - SAILING                                                           3

Factsheet
Olympics

   ●   Great Britain are the most successful Olympic Sailing nation

   ●   405% increase in UK Sport Olympic funding for GB Sailing (2000-2020)

Socials

   ●   180K+ social media followers in total for British Sailing Team athletes

   ●   20K+ for Hannah Mills

UK Participation

   ●   South coast dominates participation

   ●   2017 Watersports Participation Survey: Volume of participants in ‘any boating
       activity’ are the highest since the survey began in 2002

Audience

   ●   2017/18 UK coverage on BT Sport, Sky Sports, and Channel 4.

   ●   World Cup and World Championships streamed live on YouTube

   ●   Inaugural 2019 SailGP aims to improve appeal of the sport

Sponsorship

   ●   Volvo, Rolex, Land Rover, Fever-Tree, and Prada are all involved.
   ●   Ineos £110 million deal withBen Ainslie’s BAR America’s Cup team in 2018
BRIEFING PACK - SAILING                                                           4

Profiles
Ian Walker

  ●   One of Britain’s most successful sailors

  ●   Double Olympic silver medalist

  ●   Won silver medal at the 1996 Atlanta Olympics in the 470 class (with John
      Merricks) and at Sydney 2000 in the Star class (with Mark Covell)

  ●   Coached Shirley Robertson, Sarah Ayton and Sarah Webb to Yngling gold at
      Athens 2004

  ●   Won 2014-15 Volvo Ocean Race as skipper of Abu Dhabi Ocean Racing

  ●   Musto Ambassador

  ●   2015 YJA Yachtsman of Year

  ●   MBE for Services to sailing (2017 New Year Honours)

  ●   Royal Yachting Association (RYA) director of racing since April 2017

Adriana Wright

  ●   Sponsorship Manager for British Sailing Team since August 2015

  ●   ‘Knowledgeable and passionate communications, sponsorship and event
      management professional with more than 15 years’ experience’

  ●   adriana.wright@rya.org.uk
BRIEFING PACK - SAILING                                                                        5

GB Sailing Olympic Funding
The table below shows how much funding Sailing has received from UK Sport’s
World Class Performance Programme since May 1997:

          Sydney 2000   Athens 2004   Beijing 2008   London 2012   Rio 2016      Tokyo 2020

          £5,100,000    £7,600,000    £22,292,000    £22,942,700   £25,504,055   £25,757,417

Insight

   ●    405% increase in funding for Sailing (2000-2020)

   ●    4th highest funded Olympic sport for Tokyo 2020 by UK Sport

   ●    Highest increase in funding for Sailing Athens-Beijing (193%)

   ●    Lowest increase in funding for Sailing Rio-Tokyo (1%)

Links

   ●    UK Sport historical funding figures: http://www.uksport.gov.uk/our-
        work/investing-in-sport/historical-funding-figures

   ●    UK sport current funding figures: http://www.uksport.gov.uk/our-
        work/investing-in-sport/current-funding-figures

GB Sailing Olympic Performance
BRIEFING PACK - SAILING                                                           6

1972-2016

Olympics                 Gold        Silver   Bronze    Total

Munich 1972              1           1        0         2

Montreal 1976            1           1        0         2

Los Angeles 1984         0           0        1         1

Seoul 1988               1           0        0         1

Barcelona 1992           0           0        1         1

Atlanta 1996             0           2        0         2

Sydney 2000              3           2        0         5

Athens 2004              2           1        2         5

Beijing 2008             4           1        1         6

London 2012              1           4        0         5

Rio 2016                 2           1        0         3

Insight

   ●    UK Sport’s World Class Performance Programme began May 1997

   ●    Funded by National Lottery

   ●    Increased funding significantly for GB Olympic sports

   ●    7 medals & 2 golds for Team GB in 5 Olympics prior to funding increase

   ●    24 medals & 12 golds in 5 Olympics with increased funding (2000-2016)

   ●    Great Britain are the most successful nation in Olympic sailing history

   ●    Sailing was GB’s 7th best sport on medal performance at Rio 2016

Links

   ●    GB Sailing Medal Record: https://www.teamgb.com/summer-sports/sailing

British Sailing Team Athletes and Class
BRIEFING PACK - SAILING                  7

Athlete                   Class
Nick Thompson             Laser
Elliot Hanson             Laser
Michael Beckett           Laser
Lorenzo Chiavarini        Laser
Jack Wetherell            Laser
Dan Whiteley              Laser
Jack Cookson              Laser
Sam Whaley                Laser
Alison Young              Laser Radial
Georgina Povall           Laser Radial
Clementine Thompson       Laser Radial
Daisy Collingridge        Laser Radial
Giles Scott               Finn
Ed Wright                 Finn
Ben Cornish               Finn
Henry Wetherell           Finn
Hector Simpson            Finn
Kieran Holmes-Martin      Men's RS:X
Tom Squires               Men's RS:X
Andy Brown                Men's RS:X
Dan Wilson                Men's RS:X
Matt Barton               Men's RS:X
Bryony Shaw               Women's RS:X
Emma Wilson               Women's RS:X

Saskia Sills              Women's RS:X
Luke Patience             Men's 470
Chris Grube               Men's 470
James Taylor and Martin
Wrigley                   Men's 470
Arran Holman              Men's 470
Marcus Tressler           Men's 470
Ben Whaley                Men's 470
BRIEFING PACK - SAILING                         8

Ryan Orr                          Men's 470
Hannah Mills                      Women's 470
Eilidh McIntyre                   Women's 470
Amy Seabright and Anna
Carpenter                         Women's 470
Jess Lavery and Flora Stewart     Women's 470
Dylan Fletcher and Stuart Bithell 49ER
James Peters and Fynn Sterritt    49ER
Jack Hawkins and Chris Thomas 49ER
Chris Taylor                      49ER
Sam Batten                        49ER
Morgan Peach and Rhos Hawes 49ER
James Grummett and Daniel
Budden                            49ER
Gillies Munro and Daniel Harris   49ER
Charlotte Dobson and Saskia
Tidey                             49ER FX
Sophie Ainsworth                  49ER FX
Sophie Weguelin                   49ER FX
Ellie Aldridge and Megan
Brickwood                         49ER FX
Kate Macregor                     49ER FX
Hannah Bristow                    49ER FX
Emily Covell                      49ER FX
Steph Orton                       49ER FX
Ben Saxton                        NACRA 17
Nikki Boniface                    NACRA 17
John Gimson and Anna Burnet       NACRA 17
Chris Rashley and Laura
Marimon                           NACRA 17
Rupert White and Kirstie Urwin    NACRA 17
BRIEFING PACK - SAILING                                                                   9

GB Sailing on Social Media
November 20181 total social following of 71 listed British Sailing Team athletes

      ●   182K

Top 16 GB Sailors by social media following

November 2018

    Athlete             Facebook             Instagram            Twitter        Total

    Hannah Mills        11,462               8,258                1,177          20,897

    Kate                13,709               1,104                1,642          16,455
    Macgregor

    Bryony Shaw         6,938                1,254                6,204          14,396

    Dylan Fletcher                           8,110                1,970          10,080

    Giles Scott         2,448                1,863                4,198          8,509

    Ben Saxton          2,177                4,335                1,282          7,794

    Tom Squires         1,285                4,380                853            6,518

    Nick                                     2,493                3,337          5,830
    Thompson

    Saskia Tidey                             3,633                1,958          5,591

    Luke Patience                            1,350                2,839          4,189

    Ed Wright           2,527                620                  684            3,831

    Elliot Hanson       1,487                1,690                485            3,662

    Emma Wilson         1,460                1,648                214            3,322

    Sophie              777                  1,134                1,221          3,132
    Ainsworth

    Stuart Bithell                           1,244                1,689          2,933

    Saskia Sills        1,146                1,379                364            2,889

1
    Please note: all social media data in this document was collected 15/11/18
BRIEFING PACK - SAILING                                                                10

A full list of the British Sailing team with social media followings can be seen in the
Appendices.

Top 10 GB Sailors by Instagram following with engagement rates

November 2018

Athlete                Instagram             Instagram              Average
                       following             engagement rate        Interactions per
                                                                    post

Hannah Mills           8,258                 4%                     277 likes, 5
                                                                    comments

Dylan Fletcher         8,110                 5%                     350 likes, 3
                                                                    comments

Tom Squires            4,380                 6%                     228 likes, 2
                                                                    comments

Ben Saxton             4,335                 5%                     180 likes, 2
                                                                    comments

Saskia Tidey           3,633                 5%                     180 likes, 2
                                                                    comments

Nick Thompson          2,493                 13%                    312 likes, 4
                                                                    comments

Rhos Hawes             1,944                 8%                     148 likes, 3
                                                                    comments

Giles Scott            1,863                 15%                    271 likes, 4
                                                                    comments

Emma Wilson            1,648                 19%                    295 likes, 5
                                                                    comments

Ben Cornish            1,531                 4%                     56 likes, 1
                                                                    comment
BRIEFING PACK - SAILING                                       11

British Sailing Team, followers/subscribers on social media

November 2018

   ●   Twitter (@BritishSailing): 21K

   ●   Instagram (@britishsailing): 8.3K

   ●   Facebook (@BritishSailingTeam): 18.2K

   ●   YouTube (BritishSailingTeam): 1.7K

   ●   Total: 49.2k

@britishsailing Instagram engagement rate

November 2018

   ●   5%

   ●   Average Interactions per post: 392 Likes & 1 Comment
BRIEFING PACK - SAILING                                                                    12

GB Sailors and Their Messages

Athlete                                     Message

Hannah Mills                                -Campaigns for clean seas/reducing plastic
                                            littering in seas.
                                            -Nutrition, travel, and wellness blogger

Kate Macgregor                              -Ambassador for The Andrew Simpson
                                            Sailing Foundation, helps young people
                                            develop personal skills to succeed in life and
                                            to improve access to jobs and careers
                                            within maritime sector, ‘inspire next
                                            generation’
                                            -Fitness

Bryony Shaw                                 -Ambassador for The Andrew Simpson
                                            Sailing Foundation
                                            -Mother and an athlete (gender equality)

Ben Saxton                                  Anti-single-use plastic

Tom Squires                                 -‘Gardner turned Olympic trainee’
                                            -’Fundraising for Guillain-Barre &
                                            Associated Inflammatory Neuropathies
                                            (GAIN)’ (Oct 2018)

Saskia Tidey                                ‘Travel enthusiast / Fitness & Foodie lover’

Luke Patience                               -Ambassador for The Andrew Simpson
                                            Sailing Foundation
                                            -Ellen MacArthur Cancer Trust ambassador

Saskia Sills                                Sustainability

Insight

  ●   Sustainability is a cause that many British sailors are getting behind

  ●   Fighting ocean plastic pollution and keeping our seas clean is a matter close
      to heart

  ●   Plenty of different messages and personalities
BRIEFING PACK - SAILING                                                          13

Sponsorship in the UK

British Sailing Team sponsors/partners

   ●   Volvo (Automotive)
          ○ https://www.rya.org.uk/newsevents/news/Pages/british-sailing-team-
              and-volvo-car-uk-team-up-for-world-environment-day.aspx

   ●   Musto (Sportswear)
         ○ https://www.yachtsandyachting.com/news/195303/Musto-and-the-
            British-Sailing-Team

   ●   UK Sport (Other)

   ●   Bolle (Sports equipment)
          ○ https://www.opticianonline.net/news/bolle-continues-sponsor-british-
              sailing-team

   ●   Harken (Sports equipment)
          ○ https://www.harken.co.uk/article.aspx?id=41083

   ●   Healthspan (Nutrition/Vitamins)
         ○ https://www.healthspan.co.uk/advice/british-sailing-team

   ●   Marlow Ropes (Sports equipment)
         ○ https://www.marlowropes.com/marlow-official-supplier-british-sailing-
            team

   ●   Peters & May Group (Logistics)

   ●   University of Chichester (Education)

   ●   Yamaha (Automotive)
         ○ https://www.ibinews.com/home/yamaha-wins-british-sailing-team-
            contract/31152.article
BRIEFING PACK - SAILING                                                             14

UK sailing events and sponsors

Event                                        Sponsors

Lendy Cowes Week                             Chatham , Westerhall Rum , Land Rover,
                                             Opihr, Fever Tree, Musto, TNG , aql,
                                             Sunsail , Isle of Wight Council

Poole Regatta                                International Paint , MS Amlin, PHC,
                                             Coleman Marine Insurance, Savills,
                                             Moore Blatch

Round the Island Race                        Cloudy Bay, The Chelsea Magazine
                                             Company, Raymarine, Helly Hansen, MS
                                             Amlin, Ellen MacArthur Cancer Trust

Rolex Fastnet Race                           Rolex, Musto

Sevenstar Round Britain and Ireland          Sevenstar
Race

Brewin Dolphin Commodores' Cup               Brewin Dolphin

Insight

   ●    Range of brands involved, from household names to smaller, more niche
        companies.

   ●    Title sponsors include: Volvo (Automotive), Rolex (Luxury Goods/Watches),
        Sevenstar (Logistics), and Brewin Dolphin (Financial Services).

   ●    36th America’s Cup (2021) is presented by Prada (Luxury Goods)

   ●    Opportunity to sponsor a team, event, or individual.

   ●    Sponsor’s logos can be seen on the boats and kits of teams on events such as
        the America’s Cup.

Links
BRIEFING PACK - SAILING                                                           15

  ●   Prada replace Louis Vuitton as America’s Cup sponsor:
      http://www.sportspromedia.com/news/reports-prada-to-sponsor-americas-
      cup

  ●   Ineos sponsor BAR team: https://www.yachtingworld.com/news/ainslie-gets-
      110-million-backing-from-ineos-for-second-americas-cup-bid-114364

  ●   Lendy Cowes Week sponsorship structure:
      http://www.lendycowesweek.co.uk/web/code/php/main_c.php?map=cw18&ui
      =cw4&style=std&override=&section=sponsorship&page=sponsorship-structure

  ●   Aql five-year sponsorship with Lendy Cowes Week:
      https://aql.com/2018/06/14/aql-strikes-five-year-sponsorship-deal-with-lendy-
      cowes-week/

  ●   Three new sponsors for Poole Regatta 2018:
      https://www.boatingbusiness.com/press-releases/2018/three-new-sponsors-
      for-poole-regatta-2018

  ●   Change in ownership for 2021 Volvo Ocean Race:
      https://www.volvooceanrace.com/en/news/11833_Next-edition-of-the-race-
      planned-for-2021-under-new-ownership.html
BRIEFING PACK - SAILING                                                                16

Global Races
America’s Cup

  ●     Usually takes place every 3/4 years, no regular schedule.

  ●     Oldest international sporting trophy, first contested in 1851 in race around Isle
        of Wight.

  ●     36th America’s Cup in 2021 (6th- 21st March) in Auckland, NZL.

  ●     Presented by Prada

  ●     Previously sponsored by Louis Vuitton

  ●     Emirates Team New Zealand won in 2017

  ●     Broadcasted by BT Sport in 2017

  ●     Winner chooses next edition’s location

  ●     Teams: Emirates Team New Zealand [NZ], Luna Rossa Challenge [ITA], New
        York Yacht Club American Magic [USA], & Ineos Team UK [UK].

Links

  ●     America’s Cup website: https://www.americascup.com/en/home

  ●     America’s Cup explained:
        https://www.boatinternational.com/yachts/americas-cup/idiots-guide-to-
        americas-cup--28195

  ●     October 2018 review: https://www.boatinternational.com/yachts/americas-
        cup/new-boats-new-battle-reviewing-the-americas-cup-contenders--38579
BRIEFING PACK - SAILING                                                                17

Volvo Ocean Race

  ●     Since 1973

  ●     Jointly owned by Volvo Car Group and Volvo Group

  ●     2017-18 edition: 45,000 nautical miles around the world, across four oceans,
        touching six continents and 12 landmark Host Cities.

  ●     Started on 22nd October 2017 in Alicante and finished eight months later at
        The Hague

  ●     Teams, 2017-18: Team AkzoNobel, Dongfeng Race Team, MAPFRE, Vestas 11th
        Hour Racing, Vestas 11th Hour Racing, Turn the Tide on Plastic, & Team Brunel

  ●     2017-18 Race Sponsors: Cobham, Musto, GAC Pindar, HCL, AkzoNobel,
        Bluewater, Stena Recycling, & Brunel.

  ●     2017-18 Official Timekeeper: Omega

  ●     Described as longest and toughest professional sporting event in the world

  ●     Ocean marathon

  ●     No prize money

  ●     Every 3 years

  ●     For 2017-18 edition, introduced rules that give teams major incentive to
        include women as well as men.

  ●     All-male teams limited to seven sailors, teams can also name 7 men plus 1 or 2
        women; 5 men and 5 women; or 11 women on all-female crew.

Links

  ●     Full list of sponsors/partners:
        https://www.volvooceanrace.com/en/sponsors.html

  ●     Teams: https://www.volvooceanrace.com/en/teams.html

  ●     Volvo Ocean Race’s Sustainability Program: https://www.sail-
        world.com/news/211434/Robin-Clegg-on-microplastics-and-the-VOR
BRIEFING PACK - SAILING                                                             18

The Vendee Globe

  ●     Solo around the world race

  ●     No stopping or assistance

  ●     The 'Everest' of the Sea

  ●     Less than 100 people have completed the race

  ●     Every 4 years

  ●     8th edition in 2016-2017 saw Armel Le Cleac'h set fastest time of 74 days

  ●     Most followed offshore sailing race on social media

  ●     Biggest impact for French sporting event that year

  ●     2.2 million visitors attended start and finish

  ●     TV and press audience of 2.3 billion

  ●     Televised in over 190 countries

  ●     Next race starts Sunday November 8th, 2020

  ●     Listed sponsors/partners: Vendée, Les Sables d'Olonne, Sodebo, Pays de la
        Loire, & Groupe ADINFO

Links

  ●     Official website: https://www.vendeeglobe.org/en

  ●     Partners: https://www.vendeeglobe.org/en/partners

  ●     British sailor Hannah Stodel and Vendee Globe:
        https://edition.cnn.com/2018/07/27/sport/hannah-stodel-paralympian-vendee-
        globe-spt-intl/index.html
BRIEFING PACK - SAILING                                                             19

UK Participation
2017 Watersports Participation Survey

   ●   Volume of participants in ‘any boating activity’ are the highest since the
       survey began in 2002

   ●   Participation in ‘any boating activity’ increased by 0.8% points since 2016,
       which equates to 461,000 more adults having taken part in a boating activity.

   ●   Consumer confidence has been dropping since 2014, but ‘any boating
       activity’ participation has been increasing since 2015.

   ●   Gap between male and female participation shows a narrowing trend,
       number of females participating increasing and number of males decreasing.

   ●   34% of males participating more than 6 times compared to 23% for females,
       men more likely to be enthusiasts.

   ●   16-34 years old highest participation

   ●   55+ years old lowest participation

   ●   For ‘any boating activity’ the south coast dominates participation

   ●   Least likely to participate in colder months

   ●   Summer participation accounts for almost half of all activity, but has dropped
       in last 2 years.

   ●   50% inland and 50% coastal for all boating activities

Sport England

   ●   May 2016/17 participation is 126,100

   ●   May 2017/18 participation is 117,100

   ●   Change of -7.14%

   ●   Water sports -10% in this period
BRIEFING PACK - SAILING                                                          20

  ●     Top regions are South East and South West for Sailing

Links

  ●     Watersports Participation Survey 2017:
        https://www.rya.org.uk/SiteCollectionDocuments/sportsdevelopment/2017-
        watersports-study-final-summary.pdf

  ●     Sport England Active Lives Survey data:
        https://activelives.sportengland.org/Result?queryId=5969
BRIEFING PACK - SAILING                                                                   21

The Sailing Audience: TV & Online
Mainstream UK TV

    ●   America’s Cup 2017 covered by BT Sport with live coverage and daily
        highlights on TV and online

    ●   Extreme Sailing Series highlights on BT Sport TV and online

    ●   Volvo Ocean Race 2017-18 on Sky Sports and Channel 4

Online streaming

    ●   Extreme Sailing Series 2018, range of ways to follow online including Facebook
        and YouTube live stream.2

    ●   World Cup and World Championships streamed live on YouTube

SailGP3

    ●   Drones, 360° cameras, and patented LiveLineFx technology for immersive
        broadcast experience.

    ●   Whisper Films briefed to broaden the sport’s fanbase by delivering multi-
        platform broadcast experience

    ●   ‘LiveLineFx integrates information and graphics with the live action feed, and
        enables an interactive second-screen experience using real-time athlete
        performance data and race information.’

America’s Cup (Portsmouth, July 2016)4

    ●   393 accredited media

    ●   304 hours of broadcasting

2
  https://www.extremesailingseries.com/how-to-follow
3
 https://www.broadcastnow.co.uk/tech/sail-gp-partners-with-whisper-films-for-immersive-
broadcast/5133699.article
4
  https://www.sportcal.com/PDF/Supplements/AmericasCup-Supplement-2017.pdf
BRIEFING PACK - SAILING                                                                22

   ●   3.5 billion earned media impressions

   ●   41 million viewers

Insight

   ●   Some major sailing events are covered on mainstream TV in the UK

   ●   Sailing has benefited from the rise of online streaming

   ●   America's Cup and Volvo Ocean Race appear to be main attractions

   ●   Sailing is arguably difficult cover on TV, difficult to understand, and it is
       weather dependent.

   ●   Events like the SailGP aim to make the sport more appealing to fans
BRIEFING PACK - SAILING                                                                         23

The Future: Changes & Trends
Changes for Tokyo 2020 and Paris 2024 Olympics

Tokyo 20205:

    ●   Reduced athlete quota for Sailing at the Tokyo 2020 Olympic Games by 30
        athletes (380 to 350)

Paris 20246:

    ●   Three of 10 events to be contested in Tokyo in 2020 replaced

    ●   New events are mixed one-person dinghy, team event where men and
        women compete in separate gender-specific boats, mixed two-person dinghy
        and mixed kitesurfing.

    ●   Five classes to remain are men's one-person dinghy (Laser), women's one-
        person dinghy (Laser Radial), men's skiff (49er), women's skiff (49erFX) and
        mixed two-person multihull (Nacra 17).

    ●   Motivation is need to appeal to a young audience, gender equity, mixed
        events, media appeal and move from a sports-based to an events-based
        program

Trends

    ●   Drive for gender equality: changes for Paris 2024, more women than ever
        before at 2021 Volvo Ocean Race7, and rule change to encourage mixed teams
        at 2017-18 Volvo Ocean Race8.

    ●   Commercial sustainability: SailGP introduced in 2019 will have fastest boats,
        best sailors, nation vs. nation contest, and high quality TV coverage in bid to

5
  http://www.rsxclass.org/sailing-lost-30-places-for-tokyo-2020-olympics/
6
  https://edition.cnn.com/2018/05/15/sport/sailing-olympics-2024-new-events-spt/index.html
7
 https://www.volvooceanrace.com/en/news/12191_More-technology-more-diversity-more-sustainability-
.html
8
  http://www.yachtsandyachting.co.uk/home-featured/vor-rule-change-encourage-females/
BRIEFING PACK - SAILING                                                                             24

         revolutionize sailing and increase its appeal9. Olympic changes have
         commercial success at mind.10

     ●   Environmental sustainability:

            ○   World Sailing Sustainability Agenda 2030 includes environmental goals
                such as ‘Respect and contribute to ecosystem health and biodiversity’ 11

            ○   Volvo Ocean Race campaigns against plastic pollution, e.g. ‘Turn the
                Tide on Plastic’ team monitored water quality and micro-plastic levels
                whilst competing in 2017-18 Volvo Ocean Race.12

            ○   Volvo Ocean Race 2021 committed to further developing
                groundbreaking sustainability programme launched in 2017-18,
                sustainability guidelines issued to teams, stopover cities and
                stakeholders.13

     ●   TV technology: e.g. on screen graphics are very important, automatic tracking
         systems on boats, and computer controlled cameras on the helicopters.14

     ●   Big sponsorship deals: Ineos £110 million sponsorship for Ben Ainslie’s BAR
         America’s Cup team (2018), replacing Jaguar Land Rover. 15

9
  https://www.sportindustry.biz/news/new-sailgp-aims-%E2%80%9Credefine%E2%80%9D-sailing
10
  https://www.telegraph.co.uk/sailing/2018/10/04/former-americas-cup-holders-launch-new-world-sailing-
series/
11
   http://www.sailing.org/tv/85481.php#.W-7sXej7SUk
12
   https://edition.cnn.com/2017/10/25/sport/gallery/volvo-ocean-race-dee-caffari-plastic/index.html
13
  https://www.volvooceanrace.com/en/news/12191_More-technology-more-diversity-more-sustainability-
.html
14
  https://edition.cnn.com/2017/06/16/sport/americas-cup-technology-bermuda-oracle-larry-
ellison/index.html
15
  https://www.yachtingworld.com/news/ainslie-gets-110-million-backing-from-ineos-for-second-americas-
cup-bid-114364
BRIEFING PACK - SAILING                                                                          25

Why Sponsor Sailing?

 Your brand should sponsor        For example....                  So what?
 sailing because...

 Great Britain are the leading Most successful Olympic             Sponsoring a GB sailor,
 nation                        sailing team                        team, or event associates
                                                                   your brand with this success;
                                  More gold medals than any        fantastic resource to tap into
                                  other nation                     and support.

 There is a drive for increased   SailGP in 2019 aims to be        Sailing may see a massive
 commerciality within the         more commercial with             increase in popularity and
 sport                            nation vs. nation contest,       coverage, now is the time to
                                  high quality TV coverage,        get on board and strike a
                                  best sailors in fastest boats,   deal.
                                  and big prize money.

                                  Paris 2024 Olympic Sailing
                                  will se made changes to
                                  increase appeal, such as new
                                  events.

 Potential to be a part of and    Aberdeen Asset                   Opportunity to stand out
 produce compelling               Management partner with          from competitors, increase
 content with sailors and         America’s Cup 2017 team          brand awareness, and
 sailing teams                    Land Rover BAR (now Ineos        enhance brand image.
                                  Team UK)

                                  Featured logo on boat,
                                  making them a part of team
                                  performance, and produced
                                  promotional video of the
                                  team in action16

 There is a drive for             Individual sailors like          These are powerful and
 environmental sustainability     Hannah Mills campaign to         relevant causes for a brand
 and gender equality within       reduce plastic pollution in      to support
 the sport                        oceans

                                  World Sailing Sustainability
                                  Agenda 2030

                                  Rule changes encouraged
                                  mixed gender teams at

16
     https://www.youtube.com/watch?v=xGsVpVGdI2o
BRIEFING PACK - SAILING                                           26

                           Volvo Ocean Race 2017-18

                           Changes for 2024 Olympics
                           to encourage gender
                           equality

Caytoo Sustainability Athletes
Athletes with ‘SUSTAINABILITY & ENVIRONMENT’ personal interest:

   ●   Rob Coleman
   ●   Tim Morgan
   ●   Nina Vistisen
   ●   Stephanie Twell
   ●   Seth Morris
   ●   Dave Ellis
   ●   Lynsey Sharp
   ●   Shirley Thompson (Adventure/Sailing)
   ●   Claire Cashmore
   ●   Katharine Evans
   ●   Matthew Thornton
   ●   Catherine O’Donnell
   ●   Hannah Leith
   ●   Shane Benzie
   ●   Katie Toft
   ●   Alexandra Matthews
   ●   Yasmin Parsons
   ●   Chris Grassick
   ●   Tommy Alexander
   ●   Tamara Taylor
   ●   Rachel Malcolm
   ●   Emma Wilson (Windsurf)
   ●   Kris King
   ●   Katy Daley-Mclean
   ●   Simon Shaw
   ●   Sarah Williams
   ●   Maisie Hill
   ●   Peony Knight
   ●   Crista Cullen
   ●   Conrad Manning
   ●   Kiko Matthews (Adventure/Sailing)
   ●   Pen Hadow
   ●   Iona Stephen
BRIEFING PACK - SAILING                                                                        27

   ●   Emily Curren
   ●   Tom Evans
   ●   Hannah Mills (Sailing)
   ●   Saskia Sills (Windsurf)
   ●   Dee Caffari (Sailing)
   ●   Sam Goodchild (Sailing)

Appendices
Appendix 1: British Sailing social media

November 2018

Athlete                     Class          Facebook     Instagram Twitter           Total
                            Women's
Hannah Mills                470                11,462        8,258      1,177           20,897
Kate Macgregor***           49ER FX            13,709         1,104     1,642               16,455
                            Women's
Bryony Shaw                 RS:X                6,938        1,254     6,204                14,396
Dylan Fletcher              49ER                              8,110     1,970               10,080
Giles Scott                 Finn               2,448         1,863      4,198               8,509
Ben Saxton                  NACRA 17            2,177        4,335      1,282                7,794
Tom Squires                 Men's RS:X          1,285        4,380          853              6,518
Nick Thompson               Laser                            2,493      3,337                5,830
Saskia Tidey                49ER FX                          3,633      1,958                5,591
Luke Patience               Men's 470                        1,350      2,839                4,189
Ed Wright                   Finn                2,527         620           684              3,831
Elliot Hanson               Laser               1,487        1,690          485              3,662
                            Women's
Emma Wilson                 RS:X                1,460        1,648           214             3,322
Sophie Ainsworth            49ER FX              777          1,134         1,221            3,132
Dylan Fletcher and Stuart
Bithell*                    49ER                2,996                                        2,996
Stuart Bithell              49ER                             1,244      1,689                2,933
                            Women's
Saskia Sills                RS:X                1,146        1,379          364             2,889
Jack Wetherell              Laser                909          1,117         597              2,623
Ben Cornish                 Finn                 593          1,531         441              2,565
BRIEFING PACK - SAILING                                            28

Lorenzo Chiavarini         Laser        1,053    977    350     2,380
Chris Rashley and Laura
Marimon*                   NACRA 17     1,696    293            1,989
Rhos Hawes                 49ER                 1,944           1,944
James Taylor and Martin
Wrigley*                   Men's 470     704    1,225           1,929
                           Women's
Eilidh McIntyre            470           199    1,243   458     1,900
Sam Whaley                 Laser         537    1,167    154    1,858
Amy Seabright and Anna     Women's
Carpenter*                 470           765     734    274     1,773
Andy Brown                 Men's RS:X    754     993            1,747
Henry Wetherell            Finn         408      908    375     1,691
Ellie Aldridge and Megan
Brickwood*                 49ER FX       943     726            1,669
Dan Wilson                 Men's RS:X    641     988            1,629
Arran Holman**             Men's 470            1,461    139    1,600
James Grummett and Daniel
Budden*                   49ER           850     726      21    1,597
James Peters and Fynn
Sterritt*                  49ER         1,335                   1,335
Charlotte Dobson           49ER FX                      1,157    1,157
Matt Barton                Men's RS:X    358     790            1,148
Jess Lavery and Flora      Women's
Stewart*                   470           221     905             1,126
John Gimson and Anna
Burnet*                    NACRA 17              874    238      1,112
Kieran Holmes-Martin       Men's RS:X            970     116    1,086
Sophie Weguelin            49ER FX               507    578     1,085
Charlotte Dobson and Saskia
Tidey*                      49ER FX             1,066           1,066
Daniel Budden              49ER                 1,033           1,033
                           Women's
Flora Stewart              470                   586    414     1,000
Megan Brickwood            49ER FX               698    264      962
Emily Covell               49ER FX               951              951
Chris Rashley              NACRA 17              855      95     950
Clementine Thompson        Laser                 895      50     945
BRIEFING PACK - SAILING                                  29

                           Radial
Rupert White and Kirstie
Urwin                      NACRA 17    462   416         878
                           Laser
Georgina Povall            Radial      448   411         859
Jack Hawkins and Chris
Thomas*                    49ER        830               830
Nikki Boniface             NACRA 17          720   96    816
James Peters               49ER              593   217   810
Fynn Sterritt              49ER              644   127   771
Steph Orton***             49ER FX     766               766
Morgan Peach and Rhos
Hawes*                     49ER              735         735
Chris Taylor               49ER              547   178   725
Hannah Bristow             49ER FX           714         714
Gillies Munro              49ER              623   49    672
Gillies Munro and Daniel
Harris*                    49ER        670               670
Laura Marimon              NACRA 17          627         627
Hector Simpson             Finn              419   193   612
Chris Grube                Men's 470               611   611
Jack Cookson               Laser             588         588
Marcus Tressler            Men's 470         578         578
Ben Whaley                 Men's 470         496         496
                           Women's
Jess Lavery                470         496               496
                           Laser
Alison Young               Radial      482               482
Chris Thomas               49ER        420               420
Kirstie Urwin              NACRA 17          391         391
James Grummett             49ER              350         350
Sam Batten                 49ER              127         127
Michael Beckett            Laser                   36     36
Dan Whiteley               Laser                          0
                           Laser
Daisy Collingridge         Radial                         0
Ryan Orr                   Men's 470                      0
BRIEFING PACK - SAILING                                                    30

Daniel Harris              49ER                                            0
Ellie Aldridge             49ER FX                                         0
Anna Burnet                NACRA 17                                        0
John Gimson                NACRA 17                                        0
Rupert White               NACRA 17                                        0
TOTAL                                 64,952   79,637   37,345   181,934

*Joint accounts
**Two Instagram accounts
***Joint FB account
You can also read