BRIEFING PACK Sailing - November 2018 - caytoo
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BRIEFING PACK
Sailing
November 2018BRIEFING PACK - SAILING 2 Contents Factsheet…………………………………………………………………………………………………………………………………………....3 Profiles…………………………………………………………………………………………………………………………………………..........4 GB Sailing Olympic Funding……………………………………………………………………………………………………...5 GB Sailing Olympic Performance……………………………………………………………………………………………..6 British Sailing Team Athletes and Class………………………………………………………………………………….7 GB Sailing on Social Media…………………………………………………………………………………………………………..9 GB Sailors and Their Messages…………………………………………………………………………………………………..12 Sponsorship in the UK…………………………………………………………………………………………………………………...13 Global Races………………………………………………………………………………………………………………………………………16 UK Participation……………………………………………………………………………………………………………………………….19 The Sailing Audience: TV/Online……………………………………………………………………………………………….21 The Future: Changes & Trends…………………………………………………………………………………………………...23 Why Sponsor Sailing?.......................................................................................................................................25 List of caytoo Sustainability Athletes………………………………………………………………………………………26 Appendices………………………………………………………………………………………………………………………………………..27
BRIEFING PACK - SAILING 3
Factsheet
Olympics
● Great Britain are the most successful Olympic Sailing nation
● 405% increase in UK Sport Olympic funding for GB Sailing (2000-2020)
Socials
● 180K+ social media followers in total for British Sailing Team athletes
● 20K+ for Hannah Mills
UK Participation
● South coast dominates participation
● 2017 Watersports Participation Survey: Volume of participants in ‘any boating
activity’ are the highest since the survey began in 2002
Audience
● 2017/18 UK coverage on BT Sport, Sky Sports, and Channel 4.
● World Cup and World Championships streamed live on YouTube
● Inaugural 2019 SailGP aims to improve appeal of the sport
Sponsorship
● Volvo, Rolex, Land Rover, Fever-Tree, and Prada are all involved.
● Ineos £110 million deal withBen Ainslie’s BAR America’s Cup team in 2018BRIEFING PACK - SAILING 4
Profiles
Ian Walker
● One of Britain’s most successful sailors
● Double Olympic silver medalist
● Won silver medal at the 1996 Atlanta Olympics in the 470 class (with John
Merricks) and at Sydney 2000 in the Star class (with Mark Covell)
● Coached Shirley Robertson, Sarah Ayton and Sarah Webb to Yngling gold at
Athens 2004
● Won 2014-15 Volvo Ocean Race as skipper of Abu Dhabi Ocean Racing
● Musto Ambassador
● 2015 YJA Yachtsman of Year
● MBE for Services to sailing (2017 New Year Honours)
● Royal Yachting Association (RYA) director of racing since April 2017
Adriana Wright
● Sponsorship Manager for British Sailing Team since August 2015
● ‘Knowledgeable and passionate communications, sponsorship and event
management professional with more than 15 years’ experience’
● adriana.wright@rya.org.ukBRIEFING PACK - SAILING 5
GB Sailing Olympic Funding
The table below shows how much funding Sailing has received from UK Sport’s
World Class Performance Programme since May 1997:
Sydney 2000 Athens 2004 Beijing 2008 London 2012 Rio 2016 Tokyo 2020
£5,100,000 £7,600,000 £22,292,000 £22,942,700 £25,504,055 £25,757,417
Insight
● 405% increase in funding for Sailing (2000-2020)
● 4th highest funded Olympic sport for Tokyo 2020 by UK Sport
● Highest increase in funding for Sailing Athens-Beijing (193%)
● Lowest increase in funding for Sailing Rio-Tokyo (1%)
Links
● UK Sport historical funding figures: http://www.uksport.gov.uk/our-
work/investing-in-sport/historical-funding-figures
● UK sport current funding figures: http://www.uksport.gov.uk/our-
work/investing-in-sport/current-funding-figures
GB Sailing Olympic PerformanceBRIEFING PACK - SAILING 6 1972-2016 Olympics Gold Silver Bronze Total Munich 1972 1 1 0 2 Montreal 1976 1 1 0 2 Los Angeles 1984 0 0 1 1 Seoul 1988 1 0 0 1 Barcelona 1992 0 0 1 1 Atlanta 1996 0 2 0 2 Sydney 2000 3 2 0 5 Athens 2004 2 1 2 5 Beijing 2008 4 1 1 6 London 2012 1 4 0 5 Rio 2016 2 1 0 3 Insight ● UK Sport’s World Class Performance Programme began May 1997 ● Funded by National Lottery ● Increased funding significantly for GB Olympic sports ● 7 medals & 2 golds for Team GB in 5 Olympics prior to funding increase ● 24 medals & 12 golds in 5 Olympics with increased funding (2000-2016) ● Great Britain are the most successful nation in Olympic sailing history ● Sailing was GB’s 7th best sport on medal performance at Rio 2016 Links ● GB Sailing Medal Record: https://www.teamgb.com/summer-sports/sailing British Sailing Team Athletes and Class
BRIEFING PACK - SAILING 7 Athlete Class Nick Thompson Laser Elliot Hanson Laser Michael Beckett Laser Lorenzo Chiavarini Laser Jack Wetherell Laser Dan Whiteley Laser Jack Cookson Laser Sam Whaley Laser Alison Young Laser Radial Georgina Povall Laser Radial Clementine Thompson Laser Radial Daisy Collingridge Laser Radial Giles Scott Finn Ed Wright Finn Ben Cornish Finn Henry Wetherell Finn Hector Simpson Finn Kieran Holmes-Martin Men's RS:X Tom Squires Men's RS:X Andy Brown Men's RS:X Dan Wilson Men's RS:X Matt Barton Men's RS:X Bryony Shaw Women's RS:X Emma Wilson Women's RS:X Saskia Sills Women's RS:X Luke Patience Men's 470 Chris Grube Men's 470 James Taylor and Martin Wrigley Men's 470 Arran Holman Men's 470 Marcus Tressler Men's 470 Ben Whaley Men's 470
BRIEFING PACK - SAILING 8 Ryan Orr Men's 470 Hannah Mills Women's 470 Eilidh McIntyre Women's 470 Amy Seabright and Anna Carpenter Women's 470 Jess Lavery and Flora Stewart Women's 470 Dylan Fletcher and Stuart Bithell 49ER James Peters and Fynn Sterritt 49ER Jack Hawkins and Chris Thomas 49ER Chris Taylor 49ER Sam Batten 49ER Morgan Peach and Rhos Hawes 49ER James Grummett and Daniel Budden 49ER Gillies Munro and Daniel Harris 49ER Charlotte Dobson and Saskia Tidey 49ER FX Sophie Ainsworth 49ER FX Sophie Weguelin 49ER FX Ellie Aldridge and Megan Brickwood 49ER FX Kate Macregor 49ER FX Hannah Bristow 49ER FX Emily Covell 49ER FX Steph Orton 49ER FX Ben Saxton NACRA 17 Nikki Boniface NACRA 17 John Gimson and Anna Burnet NACRA 17 Chris Rashley and Laura Marimon NACRA 17 Rupert White and Kirstie Urwin NACRA 17
BRIEFING PACK - SAILING 9
GB Sailing on Social Media
November 20181 total social following of 71 listed British Sailing Team athletes
● 182K
Top 16 GB Sailors by social media following
November 2018
Athlete Facebook Instagram Twitter Total
Hannah Mills 11,462 8,258 1,177 20,897
Kate 13,709 1,104 1,642 16,455
Macgregor
Bryony Shaw 6,938 1,254 6,204 14,396
Dylan Fletcher 8,110 1,970 10,080
Giles Scott 2,448 1,863 4,198 8,509
Ben Saxton 2,177 4,335 1,282 7,794
Tom Squires 1,285 4,380 853 6,518
Nick 2,493 3,337 5,830
Thompson
Saskia Tidey 3,633 1,958 5,591
Luke Patience 1,350 2,839 4,189
Ed Wright 2,527 620 684 3,831
Elliot Hanson 1,487 1,690 485 3,662
Emma Wilson 1,460 1,648 214 3,322
Sophie 777 1,134 1,221 3,132
Ainsworth
Stuart Bithell 1,244 1,689 2,933
Saskia Sills 1,146 1,379 364 2,889
1
Please note: all social media data in this document was collected 15/11/18BRIEFING PACK - SAILING 10
A full list of the British Sailing team with social media followings can be seen in the
Appendices.
Top 10 GB Sailors by Instagram following with engagement rates
November 2018
Athlete Instagram Instagram Average
following engagement rate Interactions per
post
Hannah Mills 8,258 4% 277 likes, 5
comments
Dylan Fletcher 8,110 5% 350 likes, 3
comments
Tom Squires 4,380 6% 228 likes, 2
comments
Ben Saxton 4,335 5% 180 likes, 2
comments
Saskia Tidey 3,633 5% 180 likes, 2
comments
Nick Thompson 2,493 13% 312 likes, 4
comments
Rhos Hawes 1,944 8% 148 likes, 3
comments
Giles Scott 1,863 15% 271 likes, 4
comments
Emma Wilson 1,648 19% 295 likes, 5
comments
Ben Cornish 1,531 4% 56 likes, 1
commentBRIEFING PACK - SAILING 11 British Sailing Team, followers/subscribers on social media November 2018 ● Twitter (@BritishSailing): 21K ● Instagram (@britishsailing): 8.3K ● Facebook (@BritishSailingTeam): 18.2K ● YouTube (BritishSailingTeam): 1.7K ● Total: 49.2k @britishsailing Instagram engagement rate November 2018 ● 5% ● Average Interactions per post: 392 Likes & 1 Comment
BRIEFING PACK - SAILING 12
GB Sailors and Their Messages
Athlete Message
Hannah Mills -Campaigns for clean seas/reducing plastic
littering in seas.
-Nutrition, travel, and wellness blogger
Kate Macgregor -Ambassador for The Andrew Simpson
Sailing Foundation, helps young people
develop personal skills to succeed in life and
to improve access to jobs and careers
within maritime sector, ‘inspire next
generation’
-Fitness
Bryony Shaw -Ambassador for The Andrew Simpson
Sailing Foundation
-Mother and an athlete (gender equality)
Ben Saxton Anti-single-use plastic
Tom Squires -‘Gardner turned Olympic trainee’
-’Fundraising for Guillain-Barre &
Associated Inflammatory Neuropathies
(GAIN)’ (Oct 2018)
Saskia Tidey ‘Travel enthusiast / Fitness & Foodie lover’
Luke Patience -Ambassador for The Andrew Simpson
Sailing Foundation
-Ellen MacArthur Cancer Trust ambassador
Saskia Sills Sustainability
Insight
● Sustainability is a cause that many British sailors are getting behind
● Fighting ocean plastic pollution and keeping our seas clean is a matter close
to heart
● Plenty of different messages and personalitiesBRIEFING PACK - SAILING 13
Sponsorship in the UK
British Sailing Team sponsors/partners
● Volvo (Automotive)
○ https://www.rya.org.uk/newsevents/news/Pages/british-sailing-team-
and-volvo-car-uk-team-up-for-world-environment-day.aspx
● Musto (Sportswear)
○ https://www.yachtsandyachting.com/news/195303/Musto-and-the-
British-Sailing-Team
● UK Sport (Other)
● Bolle (Sports equipment)
○ https://www.opticianonline.net/news/bolle-continues-sponsor-british-
sailing-team
● Harken (Sports equipment)
○ https://www.harken.co.uk/article.aspx?id=41083
● Healthspan (Nutrition/Vitamins)
○ https://www.healthspan.co.uk/advice/british-sailing-team
● Marlow Ropes (Sports equipment)
○ https://www.marlowropes.com/marlow-official-supplier-british-sailing-
team
● Peters & May Group (Logistics)
● University of Chichester (Education)
● Yamaha (Automotive)
○ https://www.ibinews.com/home/yamaha-wins-british-sailing-team-
contract/31152.articleBRIEFING PACK - SAILING 14
UK sailing events and sponsors
Event Sponsors
Lendy Cowes Week Chatham , Westerhall Rum , Land Rover,
Opihr, Fever Tree, Musto, TNG , aql,
Sunsail , Isle of Wight Council
Poole Regatta International Paint , MS Amlin, PHC,
Coleman Marine Insurance, Savills,
Moore Blatch
Round the Island Race Cloudy Bay, The Chelsea Magazine
Company, Raymarine, Helly Hansen, MS
Amlin, Ellen MacArthur Cancer Trust
Rolex Fastnet Race Rolex, Musto
Sevenstar Round Britain and Ireland Sevenstar
Race
Brewin Dolphin Commodores' Cup Brewin Dolphin
Insight
● Range of brands involved, from household names to smaller, more niche
companies.
● Title sponsors include: Volvo (Automotive), Rolex (Luxury Goods/Watches),
Sevenstar (Logistics), and Brewin Dolphin (Financial Services).
● 36th America’s Cup (2021) is presented by Prada (Luxury Goods)
● Opportunity to sponsor a team, event, or individual.
● Sponsor’s logos can be seen on the boats and kits of teams on events such as
the America’s Cup.
LinksBRIEFING PACK - SAILING 15
● Prada replace Louis Vuitton as America’s Cup sponsor:
http://www.sportspromedia.com/news/reports-prada-to-sponsor-americas-
cup
● Ineos sponsor BAR team: https://www.yachtingworld.com/news/ainslie-gets-
110-million-backing-from-ineos-for-second-americas-cup-bid-114364
● Lendy Cowes Week sponsorship structure:
http://www.lendycowesweek.co.uk/web/code/php/main_c.php?map=cw18&ui
=cw4&style=std&override=§ion=sponsorship&page=sponsorship-structure
● Aql five-year sponsorship with Lendy Cowes Week:
https://aql.com/2018/06/14/aql-strikes-five-year-sponsorship-deal-with-lendy-
cowes-week/
● Three new sponsors for Poole Regatta 2018:
https://www.boatingbusiness.com/press-releases/2018/three-new-sponsors-
for-poole-regatta-2018
● Change in ownership for 2021 Volvo Ocean Race:
https://www.volvooceanrace.com/en/news/11833_Next-edition-of-the-race-
planned-for-2021-under-new-ownership.htmlBRIEFING PACK - SAILING 16
Global Races
America’s Cup
● Usually takes place every 3/4 years, no regular schedule.
● Oldest international sporting trophy, first contested in 1851 in race around Isle
of Wight.
● 36th America’s Cup in 2021 (6th- 21st March) in Auckland, NZL.
● Presented by Prada
● Previously sponsored by Louis Vuitton
● Emirates Team New Zealand won in 2017
● Broadcasted by BT Sport in 2017
● Winner chooses next edition’s location
● Teams: Emirates Team New Zealand [NZ], Luna Rossa Challenge [ITA], New
York Yacht Club American Magic [USA], & Ineos Team UK [UK].
Links
● America’s Cup website: https://www.americascup.com/en/home
● America’s Cup explained:
https://www.boatinternational.com/yachts/americas-cup/idiots-guide-to-
americas-cup--28195
● October 2018 review: https://www.boatinternational.com/yachts/americas-
cup/new-boats-new-battle-reviewing-the-americas-cup-contenders--38579BRIEFING PACK - SAILING 17
Volvo Ocean Race
● Since 1973
● Jointly owned by Volvo Car Group and Volvo Group
● 2017-18 edition: 45,000 nautical miles around the world, across four oceans,
touching six continents and 12 landmark Host Cities.
● Started on 22nd October 2017 in Alicante and finished eight months later at
The Hague
● Teams, 2017-18: Team AkzoNobel, Dongfeng Race Team, MAPFRE, Vestas 11th
Hour Racing, Vestas 11th Hour Racing, Turn the Tide on Plastic, & Team Brunel
● 2017-18 Race Sponsors: Cobham, Musto, GAC Pindar, HCL, AkzoNobel,
Bluewater, Stena Recycling, & Brunel.
● 2017-18 Official Timekeeper: Omega
● Described as longest and toughest professional sporting event in the world
● Ocean marathon
● No prize money
● Every 3 years
● For 2017-18 edition, introduced rules that give teams major incentive to
include women as well as men.
● All-male teams limited to seven sailors, teams can also name 7 men plus 1 or 2
women; 5 men and 5 women; or 11 women on all-female crew.
Links
● Full list of sponsors/partners:
https://www.volvooceanrace.com/en/sponsors.html
● Teams: https://www.volvooceanrace.com/en/teams.html
● Volvo Ocean Race’s Sustainability Program: https://www.sail-
world.com/news/211434/Robin-Clegg-on-microplastics-and-the-VORBRIEFING PACK - SAILING 18
The Vendee Globe
● Solo around the world race
● No stopping or assistance
● The 'Everest' of the Sea
● Less than 100 people have completed the race
● Every 4 years
● 8th edition in 2016-2017 saw Armel Le Cleac'h set fastest time of 74 days
● Most followed offshore sailing race on social media
● Biggest impact for French sporting event that year
● 2.2 million visitors attended start and finish
● TV and press audience of 2.3 billion
● Televised in over 190 countries
● Next race starts Sunday November 8th, 2020
● Listed sponsors/partners: Vendée, Les Sables d'Olonne, Sodebo, Pays de la
Loire, & Groupe ADINFO
Links
● Official website: https://www.vendeeglobe.org/en
● Partners: https://www.vendeeglobe.org/en/partners
● British sailor Hannah Stodel and Vendee Globe:
https://edition.cnn.com/2018/07/27/sport/hannah-stodel-paralympian-vendee-
globe-spt-intl/index.htmlBRIEFING PACK - SAILING 19
UK Participation
2017 Watersports Participation Survey
● Volume of participants in ‘any boating activity’ are the highest since the
survey began in 2002
● Participation in ‘any boating activity’ increased by 0.8% points since 2016,
which equates to 461,000 more adults having taken part in a boating activity.
● Consumer confidence has been dropping since 2014, but ‘any boating
activity’ participation has been increasing since 2015.
● Gap between male and female participation shows a narrowing trend,
number of females participating increasing and number of males decreasing.
● 34% of males participating more than 6 times compared to 23% for females,
men more likely to be enthusiasts.
● 16-34 years old highest participation
● 55+ years old lowest participation
● For ‘any boating activity’ the south coast dominates participation
● Least likely to participate in colder months
● Summer participation accounts for almost half of all activity, but has dropped
in last 2 years.
● 50% inland and 50% coastal for all boating activities
Sport England
● May 2016/17 participation is 126,100
● May 2017/18 participation is 117,100
● Change of -7.14%
● Water sports -10% in this periodBRIEFING PACK - SAILING 20
● Top regions are South East and South West for Sailing
Links
● Watersports Participation Survey 2017:
https://www.rya.org.uk/SiteCollectionDocuments/sportsdevelopment/2017-
watersports-study-final-summary.pdf
● Sport England Active Lives Survey data:
https://activelives.sportengland.org/Result?queryId=5969BRIEFING PACK - SAILING 21
The Sailing Audience: TV & Online
Mainstream UK TV
● America’s Cup 2017 covered by BT Sport with live coverage and daily
highlights on TV and online
● Extreme Sailing Series highlights on BT Sport TV and online
● Volvo Ocean Race 2017-18 on Sky Sports and Channel 4
Online streaming
● Extreme Sailing Series 2018, range of ways to follow online including Facebook
and YouTube live stream.2
● World Cup and World Championships streamed live on YouTube
SailGP3
● Drones, 360° cameras, and patented LiveLineFx technology for immersive
broadcast experience.
● Whisper Films briefed to broaden the sport’s fanbase by delivering multi-
platform broadcast experience
● ‘LiveLineFx integrates information and graphics with the live action feed, and
enables an interactive second-screen experience using real-time athlete
performance data and race information.’
America’s Cup (Portsmouth, July 2016)4
● 393 accredited media
● 304 hours of broadcasting
2
https://www.extremesailingseries.com/how-to-follow
3
https://www.broadcastnow.co.uk/tech/sail-gp-partners-with-whisper-films-for-immersive-
broadcast/5133699.article
4
https://www.sportcal.com/PDF/Supplements/AmericasCup-Supplement-2017.pdfBRIEFING PACK - SAILING 22
● 3.5 billion earned media impressions
● 41 million viewers
Insight
● Some major sailing events are covered on mainstream TV in the UK
● Sailing has benefited from the rise of online streaming
● America's Cup and Volvo Ocean Race appear to be main attractions
● Sailing is arguably difficult cover on TV, difficult to understand, and it is
weather dependent.
● Events like the SailGP aim to make the sport more appealing to fansBRIEFING PACK - SAILING 23
The Future: Changes & Trends
Changes for Tokyo 2020 and Paris 2024 Olympics
Tokyo 20205:
● Reduced athlete quota for Sailing at the Tokyo 2020 Olympic Games by 30
athletes (380 to 350)
Paris 20246:
● Three of 10 events to be contested in Tokyo in 2020 replaced
● New events are mixed one-person dinghy, team event where men and
women compete in separate gender-specific boats, mixed two-person dinghy
and mixed kitesurfing.
● Five classes to remain are men's one-person dinghy (Laser), women's one-
person dinghy (Laser Radial), men's skiff (49er), women's skiff (49erFX) and
mixed two-person multihull (Nacra 17).
● Motivation is need to appeal to a young audience, gender equity, mixed
events, media appeal and move from a sports-based to an events-based
program
Trends
● Drive for gender equality: changes for Paris 2024, more women than ever
before at 2021 Volvo Ocean Race7, and rule change to encourage mixed teams
at 2017-18 Volvo Ocean Race8.
● Commercial sustainability: SailGP introduced in 2019 will have fastest boats,
best sailors, nation vs. nation contest, and high quality TV coverage in bid to
5
http://www.rsxclass.org/sailing-lost-30-places-for-tokyo-2020-olympics/
6
https://edition.cnn.com/2018/05/15/sport/sailing-olympics-2024-new-events-spt/index.html
7
https://www.volvooceanrace.com/en/news/12191_More-technology-more-diversity-more-sustainability-
.html
8
http://www.yachtsandyachting.co.uk/home-featured/vor-rule-change-encourage-females/BRIEFING PACK - SAILING 24
revolutionize sailing and increase its appeal9. Olympic changes have
commercial success at mind.10
● Environmental sustainability:
○ World Sailing Sustainability Agenda 2030 includes environmental goals
such as ‘Respect and contribute to ecosystem health and biodiversity’ 11
○ Volvo Ocean Race campaigns against plastic pollution, e.g. ‘Turn the
Tide on Plastic’ team monitored water quality and micro-plastic levels
whilst competing in 2017-18 Volvo Ocean Race.12
○ Volvo Ocean Race 2021 committed to further developing
groundbreaking sustainability programme launched in 2017-18,
sustainability guidelines issued to teams, stopover cities and
stakeholders.13
● TV technology: e.g. on screen graphics are very important, automatic tracking
systems on boats, and computer controlled cameras on the helicopters.14
● Big sponsorship deals: Ineos £110 million sponsorship for Ben Ainslie’s BAR
America’s Cup team (2018), replacing Jaguar Land Rover. 15
9
https://www.sportindustry.biz/news/new-sailgp-aims-%E2%80%9Credefine%E2%80%9D-sailing
10
https://www.telegraph.co.uk/sailing/2018/10/04/former-americas-cup-holders-launch-new-world-sailing-
series/
11
http://www.sailing.org/tv/85481.php#.W-7sXej7SUk
12
https://edition.cnn.com/2017/10/25/sport/gallery/volvo-ocean-race-dee-caffari-plastic/index.html
13
https://www.volvooceanrace.com/en/news/12191_More-technology-more-diversity-more-sustainability-
.html
14
https://edition.cnn.com/2017/06/16/sport/americas-cup-technology-bermuda-oracle-larry-
ellison/index.html
15
https://www.yachtingworld.com/news/ainslie-gets-110-million-backing-from-ineos-for-second-americas-
cup-bid-114364BRIEFING PACK - SAILING 25
Why Sponsor Sailing?
Your brand should sponsor For example.... So what?
sailing because...
Great Britain are the leading Most successful Olympic Sponsoring a GB sailor,
nation sailing team team, or event associates
your brand with this success;
More gold medals than any fantastic resource to tap into
other nation and support.
There is a drive for increased SailGP in 2019 aims to be Sailing may see a massive
commerciality within the more commercial with increase in popularity and
sport nation vs. nation contest, coverage, now is the time to
high quality TV coverage, get on board and strike a
best sailors in fastest boats, deal.
and big prize money.
Paris 2024 Olympic Sailing
will se made changes to
increase appeal, such as new
events.
Potential to be a part of and Aberdeen Asset Opportunity to stand out
produce compelling Management partner with from competitors, increase
content with sailors and America’s Cup 2017 team brand awareness, and
sailing teams Land Rover BAR (now Ineos enhance brand image.
Team UK)
Featured logo on boat,
making them a part of team
performance, and produced
promotional video of the
team in action16
There is a drive for Individual sailors like These are powerful and
environmental sustainability Hannah Mills campaign to relevant causes for a brand
and gender equality within reduce plastic pollution in to support
the sport oceans
World Sailing Sustainability
Agenda 2030
Rule changes encouraged
mixed gender teams at
16
https://www.youtube.com/watch?v=xGsVpVGdI2oBRIEFING PACK - SAILING 26
Volvo Ocean Race 2017-18
Changes for 2024 Olympics
to encourage gender
equality
Caytoo Sustainability Athletes
Athletes with ‘SUSTAINABILITY & ENVIRONMENT’ personal interest:
● Rob Coleman
● Tim Morgan
● Nina Vistisen
● Stephanie Twell
● Seth Morris
● Dave Ellis
● Lynsey Sharp
● Shirley Thompson (Adventure/Sailing)
● Claire Cashmore
● Katharine Evans
● Matthew Thornton
● Catherine O’Donnell
● Hannah Leith
● Shane Benzie
● Katie Toft
● Alexandra Matthews
● Yasmin Parsons
● Chris Grassick
● Tommy Alexander
● Tamara Taylor
● Rachel Malcolm
● Emma Wilson (Windsurf)
● Kris King
● Katy Daley-Mclean
● Simon Shaw
● Sarah Williams
● Maisie Hill
● Peony Knight
● Crista Cullen
● Conrad Manning
● Kiko Matthews (Adventure/Sailing)
● Pen Hadow
● Iona StephenBRIEFING PACK - SAILING 27
● Emily Curren
● Tom Evans
● Hannah Mills (Sailing)
● Saskia Sills (Windsurf)
● Dee Caffari (Sailing)
● Sam Goodchild (Sailing)
Appendices
Appendix 1: British Sailing social media
November 2018
Athlete Class Facebook Instagram Twitter Total
Women's
Hannah Mills 470 11,462 8,258 1,177 20,897
Kate Macgregor*** 49ER FX 13,709 1,104 1,642 16,455
Women's
Bryony Shaw RS:X 6,938 1,254 6,204 14,396
Dylan Fletcher 49ER 8,110 1,970 10,080
Giles Scott Finn 2,448 1,863 4,198 8,509
Ben Saxton NACRA 17 2,177 4,335 1,282 7,794
Tom Squires Men's RS:X 1,285 4,380 853 6,518
Nick Thompson Laser 2,493 3,337 5,830
Saskia Tidey 49ER FX 3,633 1,958 5,591
Luke Patience Men's 470 1,350 2,839 4,189
Ed Wright Finn 2,527 620 684 3,831
Elliot Hanson Laser 1,487 1,690 485 3,662
Women's
Emma Wilson RS:X 1,460 1,648 214 3,322
Sophie Ainsworth 49ER FX 777 1,134 1,221 3,132
Dylan Fletcher and Stuart
Bithell* 49ER 2,996 2,996
Stuart Bithell 49ER 1,244 1,689 2,933
Women's
Saskia Sills RS:X 1,146 1,379 364 2,889
Jack Wetherell Laser 909 1,117 597 2,623
Ben Cornish Finn 593 1,531 441 2,565BRIEFING PACK - SAILING 28
Lorenzo Chiavarini Laser 1,053 977 350 2,380
Chris Rashley and Laura
Marimon* NACRA 17 1,696 293 1,989
Rhos Hawes 49ER 1,944 1,944
James Taylor and Martin
Wrigley* Men's 470 704 1,225 1,929
Women's
Eilidh McIntyre 470 199 1,243 458 1,900
Sam Whaley Laser 537 1,167 154 1,858
Amy Seabright and Anna Women's
Carpenter* 470 765 734 274 1,773
Andy Brown Men's RS:X 754 993 1,747
Henry Wetherell Finn 408 908 375 1,691
Ellie Aldridge and Megan
Brickwood* 49ER FX 943 726 1,669
Dan Wilson Men's RS:X 641 988 1,629
Arran Holman** Men's 470 1,461 139 1,600
James Grummett and Daniel
Budden* 49ER 850 726 21 1,597
James Peters and Fynn
Sterritt* 49ER 1,335 1,335
Charlotte Dobson 49ER FX 1,157 1,157
Matt Barton Men's RS:X 358 790 1,148
Jess Lavery and Flora Women's
Stewart* 470 221 905 1,126
John Gimson and Anna
Burnet* NACRA 17 874 238 1,112
Kieran Holmes-Martin Men's RS:X 970 116 1,086
Sophie Weguelin 49ER FX 507 578 1,085
Charlotte Dobson and Saskia
Tidey* 49ER FX 1,066 1,066
Daniel Budden 49ER 1,033 1,033
Women's
Flora Stewart 470 586 414 1,000
Megan Brickwood 49ER FX 698 264 962
Emily Covell 49ER FX 951 951
Chris Rashley NACRA 17 855 95 950
Clementine Thompson Laser 895 50 945BRIEFING PACK - SAILING 29
Radial
Rupert White and Kirstie
Urwin NACRA 17 462 416 878
Laser
Georgina Povall Radial 448 411 859
Jack Hawkins and Chris
Thomas* 49ER 830 830
Nikki Boniface NACRA 17 720 96 816
James Peters 49ER 593 217 810
Fynn Sterritt 49ER 644 127 771
Steph Orton*** 49ER FX 766 766
Morgan Peach and Rhos
Hawes* 49ER 735 735
Chris Taylor 49ER 547 178 725
Hannah Bristow 49ER FX 714 714
Gillies Munro 49ER 623 49 672
Gillies Munro and Daniel
Harris* 49ER 670 670
Laura Marimon NACRA 17 627 627
Hector Simpson Finn 419 193 612
Chris Grube Men's 470 611 611
Jack Cookson Laser 588 588
Marcus Tressler Men's 470 578 578
Ben Whaley Men's 470 496 496
Women's
Jess Lavery 470 496 496
Laser
Alison Young Radial 482 482
Chris Thomas 49ER 420 420
Kirstie Urwin NACRA 17 391 391
James Grummett 49ER 350 350
Sam Batten 49ER 127 127
Michael Beckett Laser 36 36
Dan Whiteley Laser 0
Laser
Daisy Collingridge Radial 0
Ryan Orr Men's 470 0BRIEFING PACK - SAILING 30 Daniel Harris 49ER 0 Ellie Aldridge 49ER FX 0 Anna Burnet NACRA 17 0 John Gimson NACRA 17 0 Rupert White NACRA 17 0 TOTAL 64,952 79,637 37,345 181,934 *Joint accounts **Two Instagram accounts ***Joint FB account
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