Building a great Rugby Club and community

Building a great Rugby Club and community

Building a great Rugby Club and community

2018 - 2020 Strategic Overview Building a great Rugby Club and community

Building a great Rugby Club and community

Foreword; The following is a strategic overview and forms the spine of a much more detailed strategic plan 2018-2020. who are we?
One of the oldest Rugby Clubs in the world
Originally formed as Burwood, changing name to Western Suburbs in 1900
In 1995 the club again changed its name to West Harbour and adopted the Pirates nickname
The peak body responsible for the game of rugby union in Western Sydney
Our district starts at Petersham in the east to Auburn in the west - from the banks of the Parramatta River in the north to Campsie in the south
Over 200 registered senior players and approximately 200 junior players
A member union of the New South Wales Rugby Union
Participates in the premier NSW rugby competition, The Shute Shield.

Operating its rugby program on a semi-professional level
Fosters and encourages the game of rugby union through development of juniors, colts and senior players
We have over 2,000 members that range from CEO’s, company directors, professionals and small business owners to tradesmen

Building a great Rugby Club and community

Our Vision Recognised as the strongest rugby club and club rugby pathway in Australia

Building a great Rugby Club and community

Promote and develop the game of rugby firstly within our own local community and then Australian Rugby
Provide a supportive, family, inclusive, professional and social environment for our players, coaches, supporters and sponsors and to create a positive impact within the community
Strive for excellence on the field through our coaching, volunteering, involvement with juniors, schools and footprint in the community
We want to provide better facilities and coaching of the highest standard to ensure that those playing and watching are proud to be a part of West Harbour Rugby Club, and to ensure greater community engagement and development Family, pride, diversity, inclusion and hard work make us strong Our Purpose

Building a great Rugby Club and community

West Harbour Rugby Union Football Club are committed to fulfilling and upholding the following values and standards:
Play for success
Play as one Club and foster team spirit across ALL teams
Aspire to be the very best rugby club we can and to help all players achieve their full potential
Foster an environment based on friendship, trust, transparency and respect
Create Ambassadors of the club and role models for the game of rugby
Promote commitment, family, discipline, inclusivity, diversity and hard work
Dedicated to giving back to the game, the Club and the community and to developing people, not just rugby players Our Values

Building a great Rugby Club and community

Key Result Areas 1. Strengthen the junior and senior playing pathway 2. Evolve player development programs 3. Develop player and coach high performance culture 4. Evolve the club's sports science program 5. Evolve player medical and wellbeing programs 6. Establish a West Harbour Rugby Performance Centre 7. Increase coach development programs 8. Increase team management development programs 9. Evolve player life and career skills development programs 10. Develop strong player succession plans 11. Increase player ownership, responsibility and engagement 12. Develop annual playing, training and engagement programs Key Result Areas 1.

Modernise club constitution 2. Formalise director portfolios and duties 3. Modernise business operations, agility, implementation and communication 4. Establish key business advisory panel 5. Increase club volunteers 6. Modernise all club operations 7. Club members code of conduct Key Result Areas 1. Increased presence and representation at competition management level 2. Streamline rugby operations role 3. Increase rugby professional staffing structures 4. Formalise rugby operational plan & calender 5. Increase player social program responsibility 6. Increase and re-establish relationship with schools and other rugby clubs 7.

Modernise rugby communications Key Result Areas 1. Strengthen the junior and senior playing pathway 2. Evolve player development programs 3. Develop player and coach high performance culture Key Result Areas 1. Modernise club constitution 2. Formalise director portfolios and duties 3. Modernise business operations, agility, implementation Key Result Areas 1. Increased presence and representation at competition management level 2. Streamline rugby operations role Club Governance and Operations Club Player Development Rugby Operations The following strategic pillars and Key Performance Areas have been identified to achieve the Club’s Vision and Purpose 2018 – 2020.

The pillars are intrinsically linked and critical to the long-term success of the Club.

Our Strategic Pillars

Building a great Rugby Club and community

Key Result Areas; 1. Modernise business model 2. Modernise and increase club revenue streams 3. Increase corporate partnerships, sponsorships and collateral 4. Increase return on investment and clear servicing requirements for sponsors and partners 5. Streamline bookkeeping and account servicing 6. Outsource key club services 7. Register key programs with Australian Sports Foundation 8. Establish a Friends of Rugby Key Result Areas; 1. Strengthen Council partnership 2. Increase physical assets and resources 3. Obtain a West Harbour Club House 4.

Obtain access to an all weather training field 5. Develop a West Harbour Performance Centre 6. Enhance St Luke’s North Playing Facilities 7. Enhance scoreboard and timing at St Luke’s North and Concord playing arenas 8. Develop a University Partnership Key Result Areas; 1. Develop and action a modern communication plan 2. Enhance social media platforms and presence 3. Move from seasonal operations to annual 4. Develop an efficient data and membership capture process 5. Modernise and increase Game Day experience for families 6. Increase and modernise West Harbour Rugby Football Club branding 7.

Re-engage Olds Boys and diminish generational void 8. Increase community footprint 9. Develop sporting clubs partnerships and affiliations 10. Enhance and promote club diversity and culture 11. Define club involvement charity programs Key Result Areas; 1. Modernise business model 2. Modernise and increase club revenue streams 3. Increase corporate partnerships, sponsorships and Key Result Areas; 1. Strengthen Council partnership 2. Increase physical assets and resources 3. Obtain a West Harbour Club House Key Result Areas; 1. Develop and action a modern communication plan 2. Enhance social media platforms and presence 3.

Move from seasonal operations to annual Facilities and Infrastructure Financial Responsibility & Sustainability Community Engagement Building better people, not just rugby players

Building a great Rugby Club and community

measures of success
Develop the person first to create a better Club and better Rugby Players
Our players are the best advertisement for our club
Our members are the expression of our club
Our club is only as good as the people in it
Consistently competitive on the club championship table
Increased retention of players, coaches, members, sponsors and supporters
Increased year on year number of players being selected for higher representative teams
Increased life success stories – people development
Increased Year on Year Membership
Increased Year on Year Sponsorship
Engaged partners and sponsors
Engaged local community

Building a great Rugby Club and community

corporate partnership & sponsorship

Building a great Rugby Club and community

PARTNER A CLUB on a mission 2017-2020

sponsorship packages Tier 1 $40,000 $20,000 $10,000 Tier 2 Tier 3 Catered Corporate Box Ground Signage Super Rugby Tickets (home Waratah Games) Apparel Signage (custom) Social Media

sponsorship opportunities BackTop Position 1-15 $5000 perjersey sleeve Position $30000 per side forallgrades Backbottom Position 1-15 $5000 perjersey Backbottom Position reserves $5000 forallreserves Backtop Position reserves $10000 forallreserves BackTop Position $15000 per side forallgrades

sponsorship opportunities BackTop Position $30000alljerseys 2nd, 3rd, 4th grade sleeve Position $30000 per side forallgrades Backbottom Position $15000alljerseys 2nd, 3rd, 4th grade BackTop Position $15000 per side forallgrades

sponsorship opportunities BackTop Position 1-15 $2000 perjersey sleeve Position $30000 per side forallgrades Backbottom Position 1-15 $1000 perjersey Backbottom Position reserves $2500 forallreserves Backtop Position reserves $5000 forallreserves BackTop Position $15000 per side forallgrades

sponsorship opportunities BackTop Position $10000alljerseys 2nd & 3rd colts sleeve Position $30000 per side forallgrades Backbottom Position $10000alljerseys 2nd & 3rd colts BackTop Position $15000 per side forallgrades

sponsorship opportunities BackTop Position $10000alljerseys sleeve Position $30000 per side (includes 15’s) Backbottom Position $10000alljerseys BackTop Position $15000 per side (includes 15’s)

first grade Playing jersey, 1-15 - back top position Playing jersey, 1-15 - back bottom position Playing jersey, reserves - back top position Playing jersey, reserves - back top position Playing jersey - back top position Playing jersey - back bottom position Playing jersey, 1-15 - back top position Playing jersey, 1-15 - back top position Playing jersey, reserves - back top position Playing jersey - back top position Playing jersey - back bottom position Playing jersey - back top position Playing jersey - back bottom position Playing jersey, reserves - back top position second, third & fourth grade first colts second & third colts sevens jersey sponsorship options Women’s 15’s program Rugby High Performance Centre Women’s and men’s 7s Academy 4 Grade and 3 Colts teams Field dressing and signage Off field apparel Advertising and media exposure other sponsorship options $ $ $ $ Shorts - left back leg Shorts - right back leg Playing jersey - left Playing jersey - right sponsorship opportunities all club

social media exposure - livewebsitewith newsletter - digitalmembership database of over 2000 people - gatewayto manyservices we provide for players and members which drives traffic through thewebsite - the pirate press - our newsletter distributed to our 2000+ members - Our newsletter is distributed weekly during the season and fortnightlyduring the off-season -Almost3000 ‘likes’ on our facebook page, and growing byan average of over 60 likes perweek - consistentlyreaching over 40,000 people per weekwith our posts, photosandvideos - postengagements persistently reaching over 15,000 per week, withvideoviews gaining 10,000+views per week - has gained over 300 more followers within the last 2 months -almost30,000 impressions each week, with mostposts gaining between 1000and 2500 impressions - High rate ofactivityon our instagram page - 17,000+views on ouryoutube page

notable current players AlanAla’alatoa brumbies wallabies scottsio brumbies wallabies Alofaalofa harlequins samoa benvolavola melb rebels fiji wayne ngaluafe tonga currentpirate campese ma’afu northampton fiji tayleradams NSWcountryeagles Newzealand 20’s taqele nayarovoro NSWwaratahs wallabies harrison orr newcastle falcons cameron orr gloucester australian 20’s jackdebreczeni melb rebels salesi ma’afu gloucester formerwallaby

west harbour in the media