Building a great Rugby Club and community 2018 - 2020 Strategic Overview - West Harbour Rugby Pirates
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Building a great
Rugby Club and
community
Strategic Overview
2018 - 2020
who are we?
• One of the oldest Rugby Clubs in the world
• Originally formed as Burwood, changing name to Western Suburbs in 1900
• In 1995 the club again changed its name to West Harbour and adopted the Pirates nickname
• The peak body responsible for the game of rugby union in Western Sydney
• Our district starts at Petersham in the east to Auburn in the west - from the banks of the Parramatta River in the
north to Campsie in the south
• Over 200 registered senior players and approximately 200 junior players
• A member union of the New South Wales Rugby Union
• Participates in the premier NSW rugby competition, The Shute Shield. Operating its rugby program on a
semi-professional level
• Fosters and encourages the game of rugby union through development of juniors, colts and senior players
• We have over 2,000 members that range from CEO’s, company directors, professionals and small business
owners to tradesmen
Foreword; The following is a strategic overview and forms the spine of a much
more detailed strategic plan 2018-2020.
Our Vision
Recognised as the strongest
rugby club and club rugby
pathway in Australia
Our Purpose
• Promote and develop the game of rugby firstly within
our own local community and then Australian Rugby
• Provide a supportive, family, inclusive, professional
and social environment for our players, coaches,
supporters and sponsors and to create a positive
impact within the community
• Strive for excellence on the field through our
coaching, volunteering, involvement with juniors,
schools and footprint in the community
• We want to provide better facilities and coaching of
the highest standard to ensure that those playing
and watching are proud to be a part of West Harbour
Rugby Club, and to ensure greater community
engagement and development
Family, pride, diversity, inclusion and hard
work make us strong
Our Values West Harbour Rugby Union Football Club are committed
to fulfilling and upholding the following values and
standards:
• Play for success
• Play as one Club and foster team spirit across ALL
teams
• Aspire to be the very best rugby club we can and to
help all players achieve their full potential
• Foster an environment based on friendship, trust,
transparency and respect
• Create Ambassadors of the club and role models for
the game of rugby
• Promote commitment, family, discipline, inclusivity,
diversity and hard work
• Dedicated to giving back to the game, the Club and the
community and to developing people, not just rugby
players
Our Strategic Pillars
Club Player Club Governance Rugby
Development and Operations Operations
Key Result Areas Key Result Areas Key Result Areas
1. Strengthen the junior and senior playing pathway 1. Modernise club constitution 1. Increased presence and representation at competition
2. Evolve player development programs 2. Formalise director portfolios and duties management level
3. Develop player and coach high performance culture 3. Modernise business operations, agility, implementation 2. Streamline rugby operations role
4. Evolve the club's sports science program and communication 3. Increase rugby professional staffing structures
5. Evolve player medical and wellbeing programs 4. Establish key business advisory panel 4. Formalise rugby operational plan & calender
6. Establish a West Harbour Rugby Performance Centre 5. Increase club volunteers 5. Increase player social program responsibility
7. Increase coach development programs 6. Modernise all club operations 6. Increase and re-establish relationship with schools
8. Increase team management development programs 7. Club members code of conduct and other rugby clubs
9. Evolve player life and career skills development 7. Modernise rugby communications
programs
10. Develop strong player succession plans
11. Increase player ownership, responsibility and
The following strategic pillars and Key Performance Areas have been
engagement
12. Develop annual playing, training and engagement
identified to achieve the Club’s Vision and Purpose 2018 – 2020. The
programs pillars are intrinsically linked and critical to the long-term success of
the Club.
Financial
Responsibility & Facilities and Community
Sustainability Infrastructure Engagement
Key Result Areas; Key Result Areas; Key Result Areas;
1. Modernise business model 1. Strengthen Council partnership 1. Develop and action a modern communication plan
2. Modernise and increase club revenue streams 2. Increase physical assets and resources 2. Enhance social media platforms and presence
3. Increase corporate partnerships, sponsorships and 3. Obtain a West Harbour Club House 3. Move from seasonal operations to annual
collateral 4. Obtain access to an all weather training field 4. Develop an efficient data and membership capture
4. Increase return on investment and clear servicing 5. Develop a West Harbour Performance Centre process
requirements for sponsors and partners 6. Enhance St Luke’s North Playing Facilities 5. Modernise and increase Game Day experience for
5. Streamline bookkeeping and account servicing 7. Enhance scoreboard and timing at St Luke’s North and families
6. Outsource key club services Concord playing arenas 6. Increase and modernise West Harbour Rugby Football
7. Register key programs with Australian Sports 8. Develop a University Partnership Club branding
Foundation 7. Re-engage Olds Boys and diminish generational void
8. Establish a Friends of Rugby 8. Increase community footprint
9. Develop sporting clubs partnerships and affiliations
10. Enhance and promote club diversity and culture
11. Define club involvement charity programs
Building better people,
not just rugby players
measures of success • Develop the person first to create a better Club and better Rugby Players • Our players are the best advertisement for our club • Our members are the expression of our club • Our club is only as good as the people in it • Consistently competitive on the club championship table • Increased retention of players, coaches, members, sponsors and supporters • Increased year on year number of players being selected for higher representative teams • Increased life success stories – people development • Increased Year on Year Membership • Increased Year on Year Sponsorship • Engaged partners and sponsors • Engaged local community
corporate partnership & sponsorship
PARTNER A CLUB on a mission 2017-2020
sponsorship packages
Tier Tier Tier
1 2 3
Catered Corporate Box
Ground Signage
Super Rugby Tickets
(home Waratah Games)
Apparel Signage
(custom)
Social Media
$40,000 $20,000 $10,000sponsorship opportunities
Back Top Position 1-15
$5000 per jersey
Back top Position reserves
$10000 for all reserves
sleeve Position
$30000 per side
for all grades
Back bottom Position 1-15
$5000 per jersey
Back bottom Position reserves
$5000 for all reserves Back Top Position
$15000 per side
for all gradessponsorship opportunities
Back Top Position
$30000 all jerseys
2nd, 3rd, 4th grade
sleeve Position
$30000 per side
for all grades
Back bottom Position
$15000 all jerseys
2nd, 3rd, 4th grade
Back Top Position
$15000 per side
for all gradessponsorship opportunities
Back Top Position 1-15
$2000 per jersey
Back top Position reserves
$5000 for all reserves
sleeve Position
$30000 per side
for all grades
Back bottom Position 1-15
$1000 per jersey
Back bottom Position reserves
$2500 for all reserves Back Top Position
$15000 per side
for all gradessponsorship opportunities
Back Top Position
$10000 all jerseys
2nd & 3rd colts
sleeve Position
$30000 per side
for all grades
Back bottom Position
$10000 all jerseys
2nd & 3rd colts
Back Top Position
$15000 per side
for all gradessponsorship opportunities
Back Top Position
$10000 all jerseys
sleeve Position
$30000 per side
(includes 15’s)
Back bottom Position
$10000 all jerseys
Back Top Position
$15000 per side
(includes 15’s)sponsorship opportunities
jersey sponsorship options all club
Shorts - left back leg $
first grade
Shorts - right back leg $
Playing jersey, 1-15 - back top position $
Playing jersey - left $
Playing jersey, 1-15 - back bottom position $
Playing jersey - right $
Playing jersey, reserves - back top position $
Playing jersey, reserves - back top position $ other sponsorship options
second, third & fourth grade Rugby High Performance Centre
Playing jersey - back top position $ Women’s 15’s program
Playing jersey - back bottom position $ Women’s and men’s 7s Academy
first colts 4 Grade and 3 Colts teams
Playing jersey, 1-15 - back top position $ Field dressing and signage
Playing jersey, 1-15 - back top position $ Off field apparel
Playing jersey, reserves - back top position $ Advertising and media exposure
Playing jersey, reserves - back top position $
second & third colts
Playing jersey - back top position $
Playing jersey - back bottom position $
sevens
Playing jersey - back top position $
Playing jersey - back bottom position $social media exposure - live website with newsletter - digital membership database of over 2000 people - gateway to many services we provide for players and members which drives traffic through the website - the pirate press - our newsletter distributed to our 2000+ members - Our newsletter is distributed weekly during the season and fortnightly during the off-season - Almost 3000 ‘likes’ on our facebook page, and growing by an average of over 60 likes per week - consistently reaching over 40,000 people per week with our posts, photos and videos - post engagements persistently reaching over 15,000 per week, with video views gaining 10,000+ views per week - has gained over 300 more followers within the last 2 months - almost 30,000 impressions each week, with most posts gaining between 1000 and 2500 impressions - High rate of activity on our instagram page - 17,000+ views on our youtube page
notable current players Alan Ala’alatoa scott sio Alofa alofa ben volavola wayne ngaluafe campese ma’afu brumbies brumbies harlequins melb rebels tonga northampton wallabies wallabies samoa fiji current pirate fiji salesi ma’afu jack debreczeni cameron orr harrison orr taqele nayarovoro tayler adams gloucester melb rebels gloucester newcastle falcons NSW waratahs NSW country eagles former wallaby australian 20’s wallabies New zealand 20’s
west harbour in the media
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