Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited

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Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
cascade
Dec-2020 to Apr-2021

DELIVERING GLOBAL VALUE THROUGH
GLOBAL PRESENCE

                       KIRLOSKAR BROTHERS LIMITED
                                  Established 1888
                            A Kirloskar Group Company
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
Value-added Engineering through Global
cascade
Dec-2020 to Apr-2021                                    Capabilities,
DELIVERING GLOBAL VALUE THROUGH
GLOBAL PRESENCE
                                                        Renewed Core Philosophy to Stay Cognizant with
                                                        the Times,
                                                        Drives our foray into a new century,
                                                        As we continue with our quest of - Enriching Lives

                       KIRLOSKAR BROTHERS LIMITED
                                  Established 1888
                            A Kirloskar Group Company
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
April - 2021

Dear All,                      market leaders in the fluid
                               management industry,
Hope you are healthy and       making India proud
safe. That is the first and    globally. From being the
foremost priority in these     Pioneers, we are the Leaders
testing times.                 today.

Kirloskar Brothers Limited,    Our ability to understand
over the last 130+ years,      the exact needs of our
which pioneered an             customers and accordingly
industrial and agricultural    working towards meeting
revolution in the country      those needs is what has
with its innovative products   enabled us to sustain our
and solutions has              leadership position in the
predominantly been known       market for such a long
for being among India’s        period. Our capability to
foremost manufacturing         develop superior products
companies. However, apart      and solutions that provide
from being India’s first and   value to our customers is
largest pump manufacturing     what sets us apart from our
company, over the last few     contemporaries. These
decades, we have also          innovative world-class
extended and strengthened      products and systems
our global footprint as a      designed to add value to the
multi-national                 traditional fluid
conglomerate. Over the         management techniques
years, we have carved our      and methods are a result of
niche as one of the global     our global operations and
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
capabilities. Due to our        Vision, Mission and Values
global capabilities, we are     in line with the changing
able to leverage our process    times, technology and
architecture across our         customer requirements and
global business operations,     expectations globally.
right from ideation and
manufacturing to project        At the end of the day, it is
execution and after-sales       the optimistic attitude that
service support. Our            matters, especially to prevail
operations spread across the    and succeed in the
globe may be divided on the     challenging times that we
basis of various individual     are facing today.
teams, divisions, verticals
and all the other               My best wishes to all for
stakeholders, but we always     their continued safety and
work together as a single       well-being.
team - Team KBL. This
ONE KBL Team gives us           Stay Safe, Stay Positive!!
that much-needed flexibility
and the resultant cross-
sectional knowledge-
exchange enables
improvement in our overall
productivity and
performance. The fact that
we use the world’s leading
technologies in all our
manufacturing processes
and customer service
provides us a competitive
edge.

For a brand like KBL,
established with the
founding principle of
Enriching Lives, customer
satisfaction forms the core
of our business operations.
For us, customer satisfaction
is more about exceeding the
expectations of our
consumers So, as we have
ushered into a new century
last year with a newer vision
and a newer outlook, we
also revised our Purpose,
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
April - 2021

Dear All,                       the readers.                   Read It, Watch It, Share It,
                                                               Enjoy It!!
The current situation is        More importantly, this
grim with a lot of              edition of the Cascade also
unpleasant stories coming       throws light on how our
in from all corners. In these   global presence as ONE
times of despair, even a        KBL Team has helped us
glimmer of positivity and       sustain our position even
hope can go a long way in       during the pandemic. All
keeping all of us going. That   the articles and news
is exactly why I am very        updates clearly reflect how
happy with the optimistic       despite the persisting
theme of this edition and       challenges, we continue to
the opportune time of its       operate and further extend
release.                        our growth footprints across
                                the globe.
As much as the edition talks
about how we are reiterating    Overall, I am very pleased
our focus on providing          with the way the edition has
added value to our              turned out and I am sure
customers through our           the readers will definitely
global operations and           like it as much as I did.
capabilities, our incredible
growth story from a small-      Stay Positive, Spread
factory shed into one of the    Positivity!!
global leaders over the last
century could truly provide     The world needs it right
a sense of inspiration and      now.
much-needed motivation to
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
Dear All,                       our customers through our       Enjoy It!!
                                innovative and sustainable
As we recently entered into     world-class products and
the first quarter of the new    solutions in the coming
financial year, we felt it to   future.
be the ideal time to release
the first edition of our        Besides, it briefs about the
Cascade magazine for 2021.      various endeavours and
                                projects that we
I am really happy that          commissioned during the
despite the persisting work     period. The issue also
challenges and disruptions,     provides a glimpse of some
we were successfully able to    of the key customer focus
come out with the latest        areas and internal activities
edition without any delays      executed during the period.
or hiccups. Means a lot!!
                                Similar to the previous
The theme of this edition of    edition, the edition includes
the magazine broadly            video links to the various
revolves around how we are      internal activities, thus
delivering global value         providing an actual visual
through our global              insight into the major
presence. It briefly            events and webinar sessions,
highlights how, by revisiting   including significant
our core philosophy,            management bytes and
including our Purpose,          thought leadership views,
Vision, Mission and Values,     which make it really
we have reiterated our focus    interesting.
on providing added value to     Read It, Watch It, Share It,
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
April - 2021

Cover Story
      Future ready with New Purpose and New Vision                   .... 07

Featured Articles
      Ready to Capitalise on Favourable Budget 2021                  .... 13
      111 years of KOV                                               .... 15
      Our new website launched                                       .... 16
      ATPD Manufacturing Facility opened at Kirloskarvadi            .... 17

Success Stories
      First-of-its-kind Fish-passable Pump supplied in Europe        .... 18
      Pumping Bhama Askhed Project                                   .... 19
      Proud Association with Mettur Surplus Water Scheme             .... 20

Technology
      With KirloSmart, Monitor Your Pump Remotely Anytime, Anywhere .... 21

Management Bytes                                                     .... 23

Awards & Recognition                                                 .... 24

Customer Engagement                                                  .... 27

E-Warranty                                                           .... 29
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
COVER STORY

Value-Added Engineering through Global
Capabilities
Kirloskar Brothers Limited
(KBL), which completed 100
proud years of its
incorporation last year,
ushered into a newer
century with newer
promises, newer possibilities
and a newer outlook. Now,
as we step into a new decade
of opportunities, we felt that
it was about time we also
revisited our core
philosophy by updating our
Purpose and Vision to stay
in-line and abreast with the
changing times, technology
and evolving customer
requirements and
expectations in order to
meet and stay committed
towards our ultimate goal of
Enriching Lives.
Accordingly, our renewed
Purpose and Vision are:

Purpose: Enriching
Lives. Transcending
Boundaries.

Vision: Enriching lives
across communities
through innovative and
sustainable engineering
solutions.
Apart from being India's

7
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
April - 2021

         8
Cascade DELIVERING GLOBAL VALUE THROUGH GLOBAL PRESENCE - Dec-2020 to Apr-2021 - Kirloskar Brothers Limited
COVER STORY

first and largest pump         countries. Our international     critical in further
engineering company, KBL,      subsidiaries, regional offices   strengthening our
over the years, has also       and manufacturing facilities     capabilities and ensuring
extended and strengthened      in various countries,            one of the most desirable
its global footprints as a     coupled with our extensive       characteristics that a
multi-national                 service support network,         customer expects whenever
conglomerate. We have          make us a global team with       he buys a product from a
carved our niche as one of     global operations. As a          reputed brand like ours–
the global market leaders in   result of our global             added value. Our quest to
the fluid management           operations we have been          provide our stakeholders
industry, making India         able to complement our           with added value through
proud globally. From a         R&D and facilitate value         our products and solutions
humble beginning, KBL,         buying transition or             is what drives our actions
today, has a presence in       knowledge sharing across         every day. Thus, it continues
virtually all the continents   our global teams. It has also    to be an integral part of our
across the globe. We           helped us extend our             renewed Mission statement
achieved this feat by          experiences, technological       as well.
acquiring some of the          capabilities, product basket,    Mission: To lead the
leading international          customer knowledge, etc.         industry through reliable,
pump manufacturing             Thus, eventually, apart from     intelligent hydraulic
companies from                 expanding our presence, our      machines & systems
various                        global operations have been      providing superior value
9
April - 2021

                                                                 regional offices and
                                                                 manufacturing plants of our
                                                                 international subsidiaries,
                                                                 and our extensive service
                                                                 network helped us deliver
                                                                 our solutions to our
                                                                 customers despite the
                                                                 lockdown challenges.

                                                                 Our global R&D team,
                                                                 which includes our team
                                                                 from KBL and other group
                                                                 companies, works together.
                                                                 We strive towards and truly
and ensuring customer            how leading organisations       believe that providing our
delight.                         with a global presence have     customers access to a global
                                 had advantage in securing       quality product is our duty
This becomes all the more        their survival and              and that is what drives us.
important in the current         dominance in the market as      In order to ensure the same,
times when the whole world       compared to the other           we are well-equipped with
has been grappled by the         smaller players with only a     state-of-the-art in-house
Covid-19 pandemic as,            local presence. Being one of    technologies, such as our
today, the importance of         the global leaders in utility   dedicated 3D printing
providing more value to the      pumps, KBL is in the same       machine, which helps
customers using the existing     league. As much as our          reduce defects and
limited available resources is   trusted brand reputation        manufacturing time, thereby
felt more than ever before       has been crucial in             improving quality of the
from all quarters and in         sustaining our leadership       product. Our products and
every industry. Over the last    position in the industry, our   solutions are known for
one year, the global             global capabilities and         their universal appeal,
situation and priorities have    operations have been            which is largely attributed to
completely changed and, in       equally integral in bestowing   the knowledge exchange,
the post Covid-19 world,         us that flexibility and         experience sharing and joint
technology and its use to        support needed to be able       R&D team efforts of our
produce value-added              to endure and hold our          global subsidiaries and
products will drive the value    ground even in this             global companies. For
chain and that is exactly        situation. During the crisis,   instance, our innovative
what we are able to provide      all our various international   Lowest Lifecycle Cost pump
with our global capabilities.    subsidiaries and other group    series, introduced with the
                                 companies, which together       aim to meet the new
In these times of an             form the KBL group              environmental requirements
economic unrest, only the        umbrella, supported each        globally, is a result of the
major players with               other in the same way they      joint R&D efforts between
operational flexibility have     did before the onset of the     KBL and our UK-based
been able to sustain their       pandemic. We focused more       international subsidiary,
position in the market. The      on the bottom line. Our         SPP Pumps. Similarly, the
situation has clearly shown      global presence through our     development of many of our

                                                                                                  10
COVER STORY

prominent products is a         with our association with       developing economies like
result of our cross-sectional   various critical government     Senegal, Laos and
team efforts along with our     and private pumping             Cambodia, all suffering
international subsidiaries,     projects globally. Over the     from severe water and food
which makes them globally       last few decades, we have       crisis, into completely food-
viable. It is a testament to    been associated with a large    sufficient countries by
how well our group              number of government            helping bring maximum
companies complement            projects in majority of the     cultivable land in these
each other to provide added     African countries, especially   nations under irrigation. In
value to the customers          Egypt, where the trusted        other South- East Asian
through the development of      Kirloskar pumps have            countries such as Thailand
innovative products with a      played a crucial role in        and Vietnam, the company
universal appeal.               transforming over 10,00,000     has reiterated its success
                                hectares of arid desert land    story and brand reputation
By extending our horizons       into green fertile land. In     as a leading fluid
into a multinational            fact, in Egypt, the Kirloskar   management solutions
conglomerate, we have           brand is so common and          provider by assisting them
successfully touched and        popular that it is              in securing their farmlands
contributed towards             synonymous to the word          and cities from incessant
enriching millions of lives.    “pumps.” Similarly, KBL has     floods with the company's
We have been making an          played an integral role in      ever-reliable flood-control
impact on a global scale        completely transforming         Autoprime pumps.

11
April - 2021

Apart from all this, KBL,       confinement plasma physics       Ÿ Teamwork with Mutual
majorly through our             experiment. The customised           Trust and Empathy
subsidiary SPP, has been        Kirloskar pumps provided         Ÿ   Commitment towards
primarily responsible for       for many of these milestone          the Environment
ensuring fire-safety across     projects have been the           Ÿ   Integrity and
some of the most iconic         largest or the first in their        Accountability
landmark structures across      category, which makes these      Ÿ   Speed and Accuracy
the globe, such as Burj Al      endeavours even more             Ÿ   Progressive and Proactive
Dubai, Marina Bay Sands,        noteworthy and memorable.        Ÿ   Process-centric
Sydney Opera House, The         This expertise and the
Shard- London, etc. with        experience of working on          Thus, with our new
the help of our best-in-class   such critical and significant    purpose, vision, mission and
firefighting pumps and          projects is what differentiate   values, we retain our focus
solutions. Even the world's     us from other global players.    on providing added value to
largest water bridge in                                          our customers through our
China is secured by             More importantly, at the         innovative and sustainable
Kirloskar firefighting          end of the day, it is our        world-class products and
pumps. Besides, KBL has         actions that define us and       solutions in the coming
also been among the leading     all our actions are driven by    future.
suppliers of specialised        our strong legacy and the
pump sets for the               path shown by our founder,
prestigious ITER                Shri Laxmanrao Kirloskar.
(International                  Continuing on the same
Thermonuclear                   path and principles of our
Experimental Reactor)           founder, we also revisited
project touted to be the        our Values as follows:
world's largest magnetic

                                                                                               12
FEATURED ARTICLE

Ready to Capitalise on Favourable Budget 2021

                                                                        2021

Budget 2021 came at a very       was a make or break budget, priority.
crucial juncture as we have      this time.
still not fully recovered from                                  Now, being a fluid
the Covid-19 pandemic.           However, the budget took       management solutions
The damage due to Covid-         into consideration this grave provider, the promising
19 is significant and it is      situation and steps taken in budget will definitely
estimated that it will take a    the budget are expected to     benefit us as our products
significant time for our         be very helpful in bringing    go in all sectors right from
economy to recover from          the economy back on track. rural and domestic to
the debacle. Earlier, our        The budget provides            industry and infrastructure.
country already witnessed        potential opportunity for      However, the increased
an economic slowdown in          our economy to raise and       focus on rural economy and
FY19-20, which was               capture the pace that it       infrastructure sector, where
followed by the serious          needs for sustainable          higher expenditure has been
challenge posed by the           growth. The government         proposed, will benefit us the
Covid-19 pandemic and its        has opened its coffer and      most. Besides, being a truly
aftershock over the last         proposed to spend              Indian company, we are
fiscal year. Hence, during       significant expenditure        bound to benefit from the
this budget day, there were      across all sectors. It, for    government's continued rise
huge expectations and            some time, has not been too in impetus on the
questions on how the             much bothered about the        Atmnirbhar Bharat mission
government will take the         increase in fiscal deficit, as and Vocal for Local
steps necessary to revive the    the creation of demand         programme.
economy. So, in a way, it        from all sectors has taken

13
April - 2021

The various supportive           management pumping              various key sectors.
initiatives and schemes that     solutions this fiscal year.
the government has               Moreover, the rise in           “The 2021-22 budget is a
proposed to ramp up and          financial allocation of funds   step in the right direction.
revive the domestic demand       for various supportive          It will help to attract
are noteworthy. The rise in      initiatives aimed at            foreign players, augment
budget allocation towards        facilitating complete sludge    foreign direct investment
the Rural Infrastructure                                         and help boost local
Development Fund from            management and waste
                                 water treatment as part of      manufacturing”.
30,000 crores to 40,000
crores is a good news for all    the government's continued
the organisations like us, for   focus on Swachh Bharat          Rama Kirloskar, Director
whom the rural consumers         Mission is anticipated to lay   Kirloskar Brothers
form one of the primary          a further impetus to the        Limited
target segments. The             demand for our signature
proposed enhancement in          waste-water handling pump       We expect the increased
the agricultural credit target   products.                       fiscal allocation for the
to 6.5 lakh crores in order                                      National Infrastructure
to ensure that the farmers       Besides, we are all geared-up   Pipeline (NIP) scheme by the
receive adequate credit,         to meet the expected rise in    government could play an
which in turn will help          demand for our domestic         integral role in driving an
boost their confidence and       pumps range in view of the      all-round demand for our
spending power, is
anticipated to drive demand      extension in deduction of       pumping solutions from
for our dedicated pumping        interest on loan taken to       most of the major
solutions for the agricultural   purchase an affordable          infrastructure-related sectors.
sector. Similarly, the           house by one more year, i.e.    Besides, the government's
                                        st
announcement to augment          till 31 March 2022, and the     proposal to provide
the existing Micro Irrigation    proposed tax holiday related    additional capital infusion
Fund, created with a corpus      to the same, as part of the     of 1,000 crores to Solar
of 5,000 crores under the        Government's vision to          Energy Corporation of India
NABARD, by another               ensure 'Housing for All'        and 1,500 crores to Indian
5,000 crores, is expected to     under its Affordable            Renewable Energy
augur well for us, India's       Housing policy.                 Development Agency, is a
leading providers of fluid                                       good news for one of the
management solutions for         The various Production          leading providers of solar
the Irrigation sector.
                                 Linked Incentive (PLI)          pumping solutions like us.
                                 scheme announced by the
The proposed launch of the
                                 government to enable our        Overall, this year's budget is
Jal Jeevan Mission, which
                                 manufacturing sector to         promising and encouraging
aims at facilitating universal
                                 register a double digit         for the manufacturing
water supply in all 4,378
                                 growth on a sustained basis     industry, and be it as an
urban local bodies, ensuring
                                 and create manufacturing        Indian or a global pump
tap connections in around
                                 global champions for an         engineering company, we are
2.86 crores households and
                                 Atmnirbhar Bharat, will         ready to make the most of it.
enabling liquid waste
                                 help bring scale and size
management in 500
                                 with respect to the demand
AMRUT cities, is expected
                                 and market for our
to boost demand for our
                                 pumping solutions in
domestic and waste-water
                                                                                                 14
FEATURED ARTICLE

Kirloskarvadi Factory completes 111 Years

Kirloskar Brothers Limited    mother-plant of KBL, was       an industrial and
accomplished yet another      officially established on      agricultural revolution in
remarkable milestone in its   10th March 1910, paving        the country and continues
illustrious success journey   the way for the birth of one   to strive and contribute
with the completion of 111    of the country's foremost      towards shaping the dream
years of foundation of its    'factory villages'.            of a self-reliant India.
Kirloskarvadi factory in
March 2021.                   Over the last 111 years, our
                              mother-plant in
The industrial township of    Kirloskarvadi has played an
Kirloskarvadi, which is the   integral role in pioneering

15
April - 2021

Our New Website is LIVE
New website comes with many new features for enhanced
browsing experience
                                                                  small/retail pumps to
                                                                  help the users obtain all
                                                                  the relevant information
                                                                  in one place
                                                                Ÿ Implementation of a
                                                                  mobile responsive website
                                                                  version, which will enable
                                                                  seamless adaptation of
                                                                  the website on all devices,
                                                                  thus ensuring a seamless
                                                                  user experience

                                                                Happy browsing!!!

A corporate website is          which includes new features
considered to be the face of    like:
the company. It is the first    Ÿ Enhanced look and feel
source for interaction that a       of the Home page,
customer has in his early           including large size
stage of engagement with            banners and covering
the organisation. The               important sections along
significance of a convenient        with the relevant links
and well-developed website      Ÿ Enhanced UI/UX
has become all the more             experience in each
relevant in the post Covid-         section
19 world as most of the         Ÿ Detailed product section
interested users now prefer         with astute navigations
or are primarily bound to           based on product
visit the website for getting       category, application and
in touch with or procuring          market
any information related to      Ÿ Corresponding business
the company or its products.        vertical sections with
                                    relevant information
Taking all these integral           with respect to the
factors into consideration,         product links, projects,
we recently launched our            etc.
new corporate website           Ÿ Separate sub-section for

                                                                                             16
FEATURED ARTICLE

ATPD Manufacturing Facility opened at
Kirloskarvadi
Advanced Technology Product Division (ATPD) built for
manufacturing high-end technology products

Kirloskar Brothers Limited     As the name suggests, the         one stop shop, wherein
(KBL) is a company which       ATPD has primarily been           machining, quality control
has always been known for      built as a dedicated              checks, assembly and testing
staying ahead of the curve     manufacturing division for        under high pressure and
and being ready for the        high-end technology               high temperature will be
future. As part of another     products, especially those        executed.
progressive step in the same   used for nuclear
direction, KBL recently        applications. It is a state-of-   This facility marks our
built a new manufacturing      the-art facility spread across    continued commitment
division at the company's      6000 sq. mtr. area and is         towards the Government of
mother plant in                fully equipped with modern        India's Make in India and
Kirloskarvadi called           machines and test facilities,     Atmnirbhar Bharat
''Advanced Technology          including special measuring       initiatives.
Product Division" (ATPD).      instruments. The facility is a

17
SUCCESS STORIES                                                                        April - 2021

First-of-its-kind Fish-passable Pump
supplied in Europe
KBL completes its first CV pump order in Europe, wherein
the prefabricated fish-friendly design was conceptualised by
Rodelta International B V

Rodelta Pumps                   be responsible for water       of the pump makes it
International B.V., located     management in a large part     extremely durable and
in the Netherlands, is a        of the province but would      ensures its low
subsidiary of KBL. It is        also play an important role    maintenance.
among the leading providers     in facilitating the fish
of a wide range of fluid        migration route through the   The pump’s impeller
management solutions in         concerned region.             hydraulics are specially
the European market,                                          designed and optimised
especially in the Benelux       Now, KBL has an extensive with the latest 3D CFD
region.                         experience and reputation     software, ensuring that it’s
                                as a leading supplier of CV completely fish-passable.
The company, with the help      pumps for various landmark More importantly, the
of KBL, recently supplied its   projects globally while       Rodelta engineers were able
first Concrete Volute (CV)      Rodelta has a vast            to use their broad
pump in Europe. The             experience in designing fish- experience in the field, as
heavy-duty pump was             passable pumping solutions. the Dutch standard with
supplied to the Orvelte         Consequently, we won the      regards to the design of fish-
Lock pump station located       tender to build the highly    passable pumps in the
in the Drenthe province of      customised and innovative     Netherlands was written in
the Netherlands.                fish-passable pump in a       close collaboration with the
                                concrete pump housing         Rodelta engineers.
Due to frequent climate         design.
change problems in the                                        For, KBL, this was our first-
area, there was a need for a    Accordingly, the Rodelta      ever CV pump order in
higher capacity pump at         team built the special CV     Europe. The prefabricated
Oranjekanaal, located near      pump, which is a so-called    design for the project was
Orvelte village. To address     slag-house pump consisting conceptualised completely
this requirement, the           of a steel extractable rotor  by Rodelta Pumps
administrative body in          unit placed in a concrete     International B. V.
Drenthe were seeking a          pump housing structure.
pump that would not only        The concrete construction

                                                                                                18
SUCCESS STORIES

Pumping Bhama Askhed Project
KBL supplies VT pumps and commissions pump house for
PMC's Bhama Askhed project

Bhama Askhed Dam, is an          Kirloskar Brothers Limited       gravitational force, which
earth-fill dam on the Bhama      (KBL) is proud to be the         thus helps save substantial
river located near Khed,         primary fluid management         energy cost. The project is
Pune district in the state of    solutions provider for this      thus expected to save at least
Maharashtra, India. The          prestigious project. In          15% of recurring cost of the
Bhama Askhed project is an       accordance with the project      water supply system.
associated water supply          requirements, we have
scheme developed by the          supplied our Vertical            The project includes only
Pune Municipal                   Turbine (VT) pumps, which        one pumping station in the
Corporation (PMC). As            are predominantly used for       backwaters of Bhama
part of the project, the         lift irrigation and water        Askhed dam, which has
PMC has laid a 42-km-long        supply schemes involving         been built by KBL. This
pipeline from the Bhama          transfer of large mass of        pumping station sends
Askhed dam to meet the           water, and also                  water to a tank located 8 km
water needs of residents of      commissioned the related         from the dam. Then, the
eastern Pune. The PMC            pump house.                      water goes to a treatment
project aims to facilitate the                                    plant, and then across the
supply of around 200 MLD         This water supply project is     stretch of Nagar Road in
of water across over 58          one-of-its-kind as it involves   eastern Pune.
sq.km area in eastern Pune.      pumping water from the
It is expected to ensure         dam up to the adjacent hill
supply of freshwater to          and then diverting it down
around 14.50 lakh people         from the hill to the
by 2041.                         treatment plant using
19
April - 2021

Proud Association with Mettur
Surplus Water Scheme
Kirloskar Brothers Ltd. will be the primary pump
provider for the Mettur Surplus Water Scheme project in
Tamil Nadu, India, which will divert surplus water to help
farmers with irrigation

KBL is proud to be             As per the project plan,        globally, which includes
associated with the Mettur     surplus water from 79 lakes     powering one of the world's
surplus water scheme           will be diverted via the        largest pumping schemes in
inaugurated recently by        Mettur dam into 100 dry         the form of Sardar Sarovar
Tamil Nadu CM, Edappadi        lakes in and near the           Narmada Nigam Limited
K. Palaniswami, which is       Sarbanga basin in the Salem     (SSNNL) in Gujarat, which
expected to benefit about      district, facilitating better   provides drinking water to
16.44 lakh farmers by          use of the surplus water for    more than 30 million
facilitating the supply of     both agriculture and            people.
surplus water for irrigation   drinking. The scheme is
from the Mettur dam into       expected to enable the
the dry lakes in the region.   irrigation of around 4,238
                               acres of agricultural land
KBL is the primary provider    and will positively influence
of relevant fluid              the lives of farmers from 40
management solutions for       villages in the region.
the scheme and has
supplied vertical turbine      Apart from these prestigious
pumps and commissioned         water irrigations scheme,
the relevant pump houses       KBL, over the years, has
for the project located near   been closely associated with
Salem, Tamil Nadu.             many other prominent
                               project in India as well as

                                                                                             20
Technology

With KirloSmart, Monitor Your Pump
Remotely Anytime, Anywhere

The intelligent KirloSmart         example of the same. It is a
technology helps the users to:     unique software technology
remotely monitor status of their   developed by KBL that
pump via live streaming,           enables the users to
receive predictive maintenance     remotely monitor the
alerts and carry-out trend         condition of their pump by
analysis                           measuring and transmitting
                                   its analytical field
Kirloskar Brothers Ltd. has        parameters on KBL's web-
always believed in setting         based portal. With the help
new benchmarks in                  of KirloSmart, the users can
engineering excellence with        monitor their pump status
its innovative products and        remotely via live streaming,
solutions. In this digital age,    receive predictive
we have the first-mover            maintenance alerts and
advantage and competitive          conduct trend analysis.
edge with our smart
technologies that facilitate       The 'KirloSmart' technology
better customer service and        is capable of generating
convenience.                       alerts for the probable
                                   causes leading to the failure   monitoring
Our intelligent pump               of the pump. Thus,              the pump health on a real-
monitoring system,                 a'KirloSmart'-enabled           time basis by appropriately
'KirloSmart,' is a perfect         system helps the user in        sensing the critical health

21
April - 2021

parameters of the pump.
'KirloSmart' remotely
manages the pump and
notifies its current state by
transferring the data using
wired Ethernet or GPRS.
The fact that this smart
monitoring system can be
operated on a mobile or on
an iPad makes it all the
more convenient and user-
friendly.

The importance of the
remote monitoring
technology couldn't have
been more relevant than in
the times today when
maintaining a safe distance
and operating remotely is
the call of the hour due to
the government-imposed
restrictions on public
movement. Similarly, even
during the post-Covid
world, KirloSmart, with its
customer-convenient
features and the increasing
importance of remotely-
operated technologies, is
expected to continue to be
the preferred option for
monitoring pump
parameters.

For us, customer
convenience always comes
first. 'KirloSmart' is one
such effective and ideal
smart technology that
reflects our customer-centric
philosophy in the truest
sense.

                                         22
MANAGEMENT BYTES

“Our journey over the last
130+ years is also a testimony
to the significance of the
micro, small and medium
enterprises in making India
self-reliant.”

          - Mr. Sanjay Kirloskar
        Chairman and Managing Director,
              Kirloskar Brothers Limited.

                                        “Indian manufacturing is at the threshold of a golden era. The
                                        technology advantage, greater impetus for infrastructure
                                        development along with some of the best white-collar labour
                                        laws in the world has put a stronger focus on India’s
                                        manufacturing opportunities for global companies”.

                                                                               – Mr. Alok Kirloskar,
                                                                                                    Director,
                                                                                  Kirloskar Brothers Limited.

“Passion, curiosity, and teamwork together are key to effective
management”.

                                             – Ms. Rama Kirloskar,
                                                                   Director,
                                                 Kirloskar Brothers Limited.

23
AWARDS & RECOGNITION                        April - 2021

ASSOCHAM Best Employer for Women
                       KBL’s all-women operated
                       Kaniyur facility received the
                       certificate of excellence in
                       the Best Employer for
                       Women category at the
                       ASSOCHAM ‘Diversity &
                       Inclusion Excellence Awards
                       & Conclave.

                       Rama Kirloskar, Director,
                       KBL, dedicated the honour
                       to every member of the KBL
                       family who helped KBL
                       reach where it stands today.

                                                     24
AWARDS & RECOGNITION

National Award for Manufacturing
Competitiveness 2019-20
                                                          KBL’s Dewas plant was
                                                          adjudged the proud winner
                                                          of the prestigious National
                                                          Awards for Manufacturing
                                                          Competitiveness 2019-20
                                                          where we won the Silver
                                                          Medal. The award,
                                                          instituted by the
                                                          International Research
                                                          Institute for Manufacturing
                                                          (IRIM), is a unique awards
                                                          programme that recognises
                                                          non-conventional
                                                          approaches and tailor-made
                                                          strategies of organisations.

Winner of TPM Award by JIPM

KBL’s Dewas plant won the prestigious Total Productive Maintenance (TPM) award by
Japan Institute of Plant Maintenance (JIPM)

25
AWARDS & RECOGNITION                          April - 2021

Number 1 in Domestic & Agricultural
Pump Sales in Odisha
                           KBL was adjudged the
                           number 1 company in
                           domestic and agriculture
                           pump sales in Odisha at the
                           Bazaar MRG Award 2020
                           presentation ceremony held
                           in Bhubaneswar.

BEE Star Rating for KBL Submersible
Pumps Range
                           KBL received Star Rating
                           from the Bureau of Energy
                           Efficiency (BEE) for 26
                           models of submersible
                           pump-sets manufactured at
                           its Sanand facility.

                                                        26
CUSTOMER ENGAGEMENT

Annual Dealer Conference (ADC) 2020-21

KBL’s Annual Dealer Conference 2020-21 was organised virtually for our Kirloskarvadi
            th
dealers on 5 February 2021. The conference was attended by all our 170 dealers from
across India and Indian Subcontinent. The key note address at the event was delivered by
Mr. Sanjay Kirloskar. CMD, KBL, followed by a special address by Mr. Alok Kirloskar,
MD, SPP Pumps; Ms. Rama Kirloskar, MD, KEPL; Mr. Anurag Vohra, IBH, KBL &
Mr. Baban Pachkawade, General Manager, IDCD, KBL. All the KBL (Kirloskarvadi) sector
heads also addressed the dealers.

KBL KBC Grand Finale Season 3 Winners

                                                                  th
KBL KBC Quiz Contest Grand Finale was conducted online on 4 February 2021 to select
the three national winners of the season. The 1st, 2nd & 3rd rank holders were rewarded during
the Annual Dealer Conference.

27
CUSTOMER ENGAGEMENT                                                             April - 2021

Participation in Plumb Skills Expo 2021

Our booth at the Plumb Skills Expo organised by The Federation of Indian Chambers of
Commerce & Industry between 24th and 27th February 2021.

BARC-Director visits KBL and KPML Offices

Dr. A. K. Mohanty, Director, Bhabha Atomic Research Centre (BARC) and his team visited
our Yamuna and Karad Projects and Motors Ltd. (KPML) offices

                                                                                         28
E-WARRANTY

           5 Steps to register your
        Kirloskar Pump’s E-Warranty
            with KBLOne4All App

                             WHY SHOULD YOU REGISTER?
                              Fast servicing              Hassle free and paperless transaction
                              Product genuinity           Useful maintenance tips

                                                                               Find
                                                                               Find aa code
                                                                                       code to
                                                                                            to scan
                                                                                               scan

                                                                                                                    KBL
                                                                                                        CUSTOMER CARE
                                                                                                              from your phone
                                 KBL as
                                Login One4All             KBL One4All

                                  Dealer
                                  Retailer
                                  Trader
                                  Customer

                                                          *_ _* _* _*
                                  ASC

        KBLOne4All                      CANCEL   OK

                                                                                                        Remind Me               Message

                                                                                                                    slide to answer
                                                         Verication
                                                            Code

          Download           Login as customer             Register             Scan the                  You will get
       KBLOne4All App         and enter your            KBLOne4all        data matrix or enter          a call from KBL
       from Google Play       phone number                   with          the serial number           customer care to
           Store Or                to get             Verification Code       and upload                 complete the
       Apple App Store       verification code                                  bill copy             E-Warranty process

     3 Options to scan data matrix code and to find the product serial number to register E-Warranty:
                       Warranty Certificate OR MRP Sticker OR Pump Name Plate

                               ALWAYS BUY PUMPS WITH
                             and                      LOGOS ON PACKING
                 Est. 1888

29
April - 2021

           Making India
       Atmnirbhar Since 1901

 Pumps I Valves I Turbines I Turnkey Projects

Water & Irrigation | Power | Industry | Oil & Gas | Marine & Defence
 Building & Construction| Retail Pumps | Solar Pumping System

                                                                       30
Break the Chain
                                           Get vaccinated

                                           Sanitize regularly

                                           Stay healthy

                                           Maintain social
                                           distancing

KIRLOSKAR BROTHERS LIMITED                                                 OUR COMPANIES

Established 1888
A Kirloskar Group Company
Registered office & Global Headquarters: Yamuna, Survey No. 98 (3 to 7), Plot no. 3, Baner, Pune 411045.
  Email: marketing@kbl.co.in | Website: www.kirloskarpumps.com | CIN No.: L29113PN1920PLC000670
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