CASE STUDY 21/01 - MCA AGRO - MCA GROUP
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CASE
STUDY
21/01
MCA AGRO
In the natural environment
CASE STUDY
/ THE FARM /
Fazenda Mussinga was the name given to the area of 1,000 hectares under
concession to MCA Vias in 2010.
Located in the interior of the harmoniously, communicating in the
Kwanza-Sul province(1) the Fazenda national languages of Quimbundo and
Mussinga finds in its closest Umbundo.
community the Shaossi (2), a vast
population which migrated there To reach the municipal headquarters:
during the long and painful periods of in the town of Waku Kungo, one has to
war in Angola. Migrants from the travel 80 km in picada (5) paths, which
Mbundu(3) and Ovimbundu(4) fall apart during every rainy season
provinces to the east of Luanda have from October to April.
come together and live together
MCA AGRO
In the natural environment www.mca-group.com
CASE STUDY
/ THE FARM /
Due to being located between the Nhia River and an active sense of social responsibility by
the Mussinga Mountain, the farm sought in the associating with local farming communities to
nature and grandeur of that mountain a name for guarantee the flow of their products by adopting
the products to be marketed by the farm. the concept of fair trade(6), i.e., paying a fair value
to farmers who join MCA Agro.
MCA Agro is formally established in February 2017,
thus starting a process that aims to combine - in an The existence of natural water courses from rivers
environmentally sustainable way - the business and springs enables Fazenda Mussinga to benefit
interest and the development of local from the water necessary for the water needs of its
communities. crops, having made a reduced investment and
without mechanical resources. How can this be
The founding objective for the creation of this new done? By installing a central watering body which
business area of the MCA Group materialised with by gravity and using trenches and plumbing makes
the design of a programme of crops to be installed it possible to bring the water to an extension of 300
on the Fazenda Mussinga that combines existing HA of crops using the existing water resources and
resources (people, water resources, soils, altitude, returning the water to its natural course.
climate and the history of existing crops) with a
market idea for the distribution and enhancement
of products. In addition to the combination of
business sustainability factors, the project presents
MCA AGRO
In the natural environment www.mca-group.com
CASE STUDY
/ COFFEE /
The set of factors observed, the tests performed and a commercial idea thought
for the medium and long term focused on exports inspired the installation of the
following crops at the Fazenda Mussinga:
To plant 250 Hectares of Arabica coffee(7) which complete the estimated
by altitude - between 1,200 to 1,500 meters above total of 250 hectares
sea level - and historical coffee culture in that
Each hectare has an
region offer guarantees and potential for the export
average of 4,500
of quality coffee.
Mundo Novo quality
Currently with 40 hectares, the completion of the plants. Yellow Catuai and Red
installation of 250 hectares is estimated by the end Catuai are native quality and resistant species, as
of the first semester of 2022, and by 2025 to obtain evidenced by the still productive trees that have
a harvest of 4,500 Tons/year which will result in survived since the 1960s, mainly in the region of the
about 1,000 Tons/year of commercial coffee (60 KG municipality of Gabela.
bags) for export.
Currently about 500,000 coffee plants are in the
nursery and it is estimated that by the end of March
2021 the preparation program of more than one
million plants will be completed, which are being
planted continuously to
MCA AGRO
In the natural environment www.mca-group.com
CASE STUDY
/ TROPICAL FRUIT /
Although this is a process in constant development
and subject to circumstantial change, the initial
The qualitative and
objectives have been achieved. quantitative
The crops planted, the areas occupied and the
estimated production are the following:
development of the
a) Pineapple: 6 Hectares and a production of 60
fruit-growing area is
Tons/year aimed at marketing 50%
b) Passion fruit: 2 Hectares with an annual
production of 20 Tons/year and the rehabilitation of
of production for the
a further 2 Hectares to reach an annual production internal market and the
of 40 Tons/year once operating at full capacity
(year 2022). other half for export.
c) Guava: 7 Hectares with an estimated production This is done by selecting
of 30 Tons/year for 2021 and growing to reach an
annual production of 70 Tons/year once operating
the best native fruit for
at full capacity (2023). seeds and looking for
d) Avocado: 3 Hectares with an estimated
production of 30 Tons/year in 2022 and growing to
quality seeds on the
a production of 60 Tons/year once operating at full domestic and foreign
capacity (2025). It is expected to increase
exponentially the area of avocados with the markets.
planting of 50,000 plants along the main avenues
of coffee.
MCA AGRO
In the natural environment www.mca-group.com
CASE STUDY
/ HORTICULTURAL PRODUCTS /
The social relationship established between MCA c) Gindungo (pepper): 1 Hectare with a 20 Ton/year
Agro and the local communities was centred on the production (forecast for 2021)
commitment that one would buy the product at a
d) Pumpkin: 1 Hectare with a 16 Ton/year
fair price and the other would deliver it on good
production (forecast for 2021)
conditions. The associative difficulty and some
sense of opportunity of local farmers limited e) Ginguba (peanuts): 1 Hectare with 3 Ton/year
compliance with the agreement due to irregularity production (experimental phase)
in delivery and little attention given to quality
f) Lima beans: 1 Hectare with a 3 Ton/year
standards. It was therefore necessary to develop a
production (experimental phase)
horticultural area on the Fazenda Mussinga to
ensure regular delivery with quality and to extend g) Popcorn corn: 1 Hectare with a 3 Ton/year
the range of products to be consistently offered to production (experimental phase)
its customers.
The complexity of transport from Fazenda
Once again MCA Agro has combined the natural Mussinga to the large consumer market was
factors observed at Fazenda Mussinga with the decisive for the choice of crops with lower
agricultural and commercial experience acquired in perishability. It was also taken into account that
the meantime to design the new crops to be these crops are widely produced in the areas
introduced, resulting in the following: surrounding Fazenda Mussinga so in the medium
term it is intended to motivate the establishment of
a) Rena (rossana) potato: 4 Hectares (continuous)
a cooperative of local farmers so that the region
with a production of 150 Ton/year (forecast for
gains scale in production, optimization in logistics /
2021)
transport and market value.
b) Sweet potato: 2 Hectares (continuous) with a
production of 50 Tons/year (forecast for 2021)
MCA AGRO
In the natural environment www.mca-group.com
CASE STUDY
/ TRADING MCA AGRO /
The creation of Trading was aimed at setting up an MCA Agro has developed a sustained relationship
autonomous unit within the MCA Agro company with customers and in the space of two years has
dedicated to the purchase and sale of products. It is managed to attract and retain a vast portfolio of
an identity that looks to profit but acts with social customers, ranging from the large distributors
responsibility values and an ethical sense. This operating in Angola, through medium-sized and
positioning translates into awareness of small neighbourhood supermarkets to the most
environmental, commercial and financial varied restaurants and canteens.
responsibility explained to its suppliers (small
farmers and peasant families) and with
verticality towards its
customers by
delivering the
product on time, in
the quality and under
the conditions
negotiated.
MCA AGRO
In the natural environment www.mca-group.com
CASE STUDY
/ SUMMARY /
Social responsibility is the identity component of regional markets to sell their products.
the MCA Agro project. This sensitivity to social
The growth in sales and the expansion of new
issues is visible not only in the implementation of
plantations has contributed to the fact that MCA
the project but also in the way it has conducted its
Agro's turnover has systematically doubled over
activity.
almost 3 years of commercial activity, with an
The awareness that the Mussinga region is located estimated turnover of 80 M AOA for this year. Much
far away and with difficult access to large markets, of this growth
rather than retracting, inspires the project to
is based on the
make judicious decisions regarding the crops
experience gained
to be developed and in the search for
over four years of
development solutions based on local
agricultural
resources and in a very close
production, three
relationship with the nature
years of cooperation
that surrounds it.
with local small
The MCA Agro project farmers and two
delivers on its years of marketing
community their products on
support plan the large consumer
when it market in Angola:
encourages Luanda. That
production outcome shows that
and secures the MCA Agro
product flow company can always
networks. think of "going even
further”.
The
transactions
carried out
In short, the MCA
give meaning
Agro project is
to the concept of fair trade because it rewards fair
based on the activity of Fazenda Mussinga and the
value.
application of the concept of fair trade has
MCA Agro's sense of social responsibility is also demonstrated that it is capable of implementing a
materialised because it gives work to more than structure and a plan for sustainable development
sixty local young people, because it gives them and at the same level fulfil the mission of practicing
technical and civic training, because by an effective social responsibility that is appropriate
re-qualifying access routes it allows the movement to the needs of a population now less hidden from
between the six villages, which cross the the vast and deep Angolan interior territory.
approximately 80 KM that connect these
populations to the city of Wako Kungo, to make it
possible to go to hospital, attend high school,
access public services, the bank but also the
MCA AGRO
In the natural environment www.mca-group.com
CASE STUDY
Notes
(1) Kwanza Sul is one of 18 provinces of Angola, located in the central region (5) (
it has a population of 2,109,999 and a land area of 55,660 km² (4). 7 % of the Access on 1 December 2020).
country's total area[2]), being the fifth most populated province in
Angola.[1][3]The province is administratively divided into 12 municipalities (6) Fair trade is a global social movement which pioneering experiments
and 32 communes, being made up of the communes of Amboim, Cassongue, began in late 1940 as alternative responses to the failure of the conventional
Cela, Conda, Ebo, Libolo, Mussende, Porto Amboim, Quilenda, Quibala, Seles trade model. Fair trade seeks to promote responsible and sustainable
and Sumbe. (https://pt.wikipedia.org/wiki/Cuanza_Sul Access on 1 December production and trade patterns as well as development opportunities for small
2020>) farmers, peasants and artisans at an economic and social disadvantage in
relation to prevailing market factors. Fair trade is a trade model that puts
(2) According to the majority of the population we have spoken to in the human beings and the social, economic and environmental sustainability of
village of Chaossi (which can also be written Shaossi) the term chaossi means societies at the centre; it dignifies work, respecting the environment and
in the national language umbundu; land of lions. There are, however, some promoting responsible and sustainable management of natural resources. Fair
people who say that Shaossi refers to a female warrior name. trade facilitates direct market access for small organized producers on fair
and equitable terms, creating a sustainable, supportive and quality marketing
(3) The Mbundu speak Kimbundu or Mbundu and are a dominant population channel that is as direct as possible between producers and consumers. The
in the Angolan capital and interior region, more precisely in the provinces of work of producers and their organizations should be recognized with dignity,
Bengo, Kwanza Norte, Malange and northeastern Kwanza Sul. so that consumers are committed to the development of their communities. In
(http://civilizacoesafricanas.blogspot.com/2010/05/mbundus.html Access on addition, it seeks to guarantee decent working conditions for agricultural and
1 December 2020)) artisan workers, promoting their associativity and empowerment
() Access on 1 December 2020)
language Umbundu) (in Portuguese often referred to as Ovimbundu, a hybrid
form that expresses the plural by the prefix "ovi" and the Portuguese suffix.
They are a Bantu ethnic group from Angola. They constitute 37% of the
country's population. Their most important subgroups are the Mbalundu (7) Arabica coffee comes from the original Ethiopian coffee trees. Coffee
("Bailundos"), the Wambo (Huambo), the Bieno, the Sele, the Ndulu, the made from this variety has a mild and aromatic taste. It is the king of coffee
Sambo and the Kakonda (Caconda and accounts for about 70% of world production. This species grows best at
(https://www.monografias.com/pt/docs/A-Cultura-Angolana-na-Etnia-dos-Ov high altitudes, between 610 and 1,829m above sea level. Mild temperatures
imbundo-F3RF39FXHX Access on 1 December 2020) (16º to 24ºC) and about 152 cubic cm of rain per year ensure the growth of
Arabica coffee. (At: < http://aicc.pt/origem/>. Access on 1 December 2020))
Technical Data Sheet
OWNERSHIP CONTACTS / TEAM
MCA Agro, Lda.
Luís Sampaio (General Manager)
Fazenda Mussinga, Comuna da Sanga, +244 923 492 711
Município da Cela, Cuanza Sul – Angola luis.sampaio@mca-grupo.com
DIRECTORATE Isabel Armindo
Luís Sampaio (General Manager) (Management and Administration)
EDITORIAL TEAM
Fábio Pinheiro
Luís Sampaio, António Domingos
(Engineer in charge of Production)
DESIGN / LAYOUT
investors and Marketing Corporate Centre - Eunice Manuel
MCA GROUP (Sales Manager)
DATE 1ST EDITION
January 2021
MCA AGRO
In the natural environment www.mca-group.com
www.mca-group.com
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