CES 2021 Innovation Highlights
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CES 2021 Innovation Highlights
Product Launch Highlights 4
AGENDA
Fan Safety, Engagement & Experience 5-7
Data Privacy 8
Vehicle Innovation Tech 10
The Future of Contactless Shopping 11
Smart Cities 12
Tech & the Social Ethos 14
Eat, Drink, Play, Pay – Betterment, Revenge
14
Spending and more.
Deeper dive CES blogs from our Experts 15
Learn more about our Mkt Intel Subscription 16
CES Innovation Safari
February 2021 2
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.
CES Product Launch Highlights from Bond’s Mkt Intel Subscription.
Health Happy Planet (& City)
Cultured milk to fit Masks Produced by Video High-end, high-tech Cadillac’s flying vehicle is an The world’s only item finder from GM announced the company
personalized needs game companies fashionable masks autonomous personal aircraft recycled fishing nets. promises to spend $27 billion through
with little other details 2025 on both electric cars and
autonomous vehicles (AVs)
Home
+ so much more
TCL's 6.7-inch rollable Samsung released solar-charging remote controls Ice cream and other Qoobo is a therapeutic
device is back and robots that perform household chores frozen treats made easy robot in the form of a
cushion with a tail that
waves and wags.
CES Innovation Safari
February 2021 3
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.
CES Session.
Trends Shaping the Future of Fan Experience
Sports evoke emotion like nothing else. Fans live and die with their favorite teams and players. With the shutdown of live events, leagues
needed to quickly pivot in order to stay connected with their fans.
Via multiplatform strategies, AR, enhanced data and stats, and in arena enhancements leagues and technology partners have focused on
creating engaging experiences for fans and players alike in order to capture the passion sports evokes in all of us.
As the first draft of the Covid era, the WNBA set the bar for creating a
memorable experience for a life changing moment for these women.
Each player received a box full of swag, keys to the league and every
teams' hat for when their name is called.
The most memorable touch was delivered via a partnership with
Snapchat. Inside each box was a unique Snapchat code that took them
to a personally recorded message from commissioner Cathy Engelbert.
The NHL is looking to provide enhanced player and puck tracking for fans. Welcome to The Thunderdome… in partnership with The Famous
Through this, fans will receive a richer broadcast experience with additional Group WWE put 1,000 virtual fans into the Thunderdome, to mimic a
statistics such as a player’s top speed or shift distance… and eventually use live event as best as possible.
this tracking to fuel sports betting.
WWE also started pumping out more historical, longform content that
brought back fond memories for lifelong wrestling fans.
In Nov, WWE surprised fans with a hologram of Paul Beaerer, The
Undertaker’s longtime manager, in The Undertaker’s final match.
CES Innovation Safari
February 2021 4
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CES Session.
Tech Driven Solutions for Fan Safety and Engagement
A major theme throughout CES was how COVID-19 didn’t stop or change the direction
of innovation, but rather accelerated innovation that was already underway.
Over 27% of Americans have
Sports more than any other industry thrives on live events. And with live events not not used cash to pay for food,
possible leagues, teams, and players had to pivot quickly in order to stay connected with beverages, merchandise, or
their rabid fan bases. services since Covid-19, and
77% will prefer contactless
But when fans do return, their safety will be front and center. The Venn diagram of safety payments even after the
pandemic ends.1
solutions and time savings solutions is one circle. COVID-19 forced venues and leagues to
reevaluate what a “safe environment” actually means. And through the lens of safety, a
more efficient, frictionless experience is a safer experience.
CES Innovation Safari
February 2021 5 1 - https://appetize.com/contactless-technology-survey/ More reading
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
Getting Back Together Safely
From concerts to sports, how can live events leverage technology to return safely? Creating ticketless
admissions, helping athletes, musicians and attendees track their health, offering virtual fan
experiences, and more, technology can make sure live events are not just back in play, but more
engaging and fun than ever.
There will be tools that connect you to your health insights in a detailed manor combined with you and
your event ticket to decrease risk, increase public confidence, and create an ease of experience are
critical to move to events in the New Normal. The NBA’s Orlando Magic and the NHL’s Phoenix Coyotes
are already examples of organizations and event venues that have successfully instituted a digital
health pass to ensure fan confidence and safety.
Be prepared for the growth of hybrid events (physical and digital) – There is thinking that this coming
year will allow for the expansion of accessibility for all individuals and bringing people together into
events past just being in-person.
Peoples risk threshold is different locally and across the world - so the challenge of public health is
difficult. The travel season is upon us and in-person events will most likely return this coming summer -
companies have had the last 6 months to create procedures to travel and experience safely and
confidently.
“We are going to live in a hybrid [vaccinated/not] environment for a long time.”
Caryn Seidman-Becker, Clear
CES Innovation Safari
February 2021 6
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
Confronting the Data Dilemma
Big tech and privacy are the words on everyone’s lips today when
it comes to data. With anti-trust lawsuits, accusations of market
monopolization, and data scandals at every turn, new forms of
legislation are being called for across the world.
Beyond agreeing on the need for increased governance, CES
speakers recommended companies focus on transparent data
sourcing and attaining clear consent to enable customers and
end-users to develop trust.
Credible data sourcing will also alleviate current fears around the
use of third-party data. Companies like Disney confirm the data
they leverage from third-party sources strongly drive performance
and cross-platform measurability. Disney’s recent acquisition of The future is and will continue to be
Hulu is one such example. a world of multi-factor identities requiring
companies to be comfortable with touching
any kind of identity signal.
CES Innovation Safari
February 2021 7
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
How Cloud is Revolutionizing Business
“In 2019, we predicted it would take a decade for global cloud
adoption to move from 20% to 80%. Today, the numbers show we
will likely reach 80% adoption within 3 years.”
The use of cloud technology:
To set themselves up for success, organizations need
1. Provides organizations with the elasticity required to
better alignment between their business and IT teams.
adapt to changing circumstances quickly
Enable co-creation and co-innovation.
2. Enables organizations to transform into an innovation
enterprise Organizations also need to plan for a gestation period
to allow their people to learn the required skills. The
Most cloud implementations fail because the rate of
S-curve for technology adoption is so intense that a
adoption internally is low. Companies that are high
culture of learning is a prerequisite to succeed.
adopters (75%+ of their core workloads shifted to cloud)
see higher value realized than counterparts who ramp up
more slowly.
CES Innovation Safari
February 2021 8
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
Privacy and Trust
In Discussion with Google, “Privacy as a fundamental human life, there needs to
Twitter, and Amazon be a balance between the right to expression/privacy
and competitive market's ability to operate.”
A persons right to privacy is in over Keith Enright, Google
150 national constitutions around
the world. As technology becomes
EU’s GDPR 2018 legislation pushed international countries to make
more essential to the average
privacy policies of their own in order to stay in compliance, each
persons ever day lives privacy must
with their own unique legislation. However, without internationally
remain central to the future of
agreed upon data privacy and trust laws there is no one definition
consumer technology, AI and
of “privacy” making the experience and service abilities of big
machine learning while keeping
tech giants restricted by the international data law zones.
consumer trust.
Companies also run into the phenomenon of the ‘Privacy
Paradox’ – the relationship between individuals' intentions to
66%
disclose personal information and their actual disclosure
behaviors, which are often very different.
With ubiquitous tech giants like Apple, Google, Twitter and
OF COUNTRIES IN THE Amazon are having to walk the line between transparency and
WORLD HAVE PRIVACY data usage. Individual consumers will now start to see agreements
and transparencies of exactly why, how and what data they are
AND TRUST LEGISLATION
*UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT giving up and where it is being used.
CES Innovation Safari
February 2021 9
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
Vehicle Tech Innovations Consumers Want
90%
will not go back
The COVID-19 global pandemic has changed the way consumers
to the office as
use their cars, in turn provided the greatest opportunity to not only frequently
use automotive technology to optimize traffic flow and use of city as before
property, but to also personalize the experience to move the car
from the third most utilized space to the second.
25% “Over Air Updates”
of car purchasers don’t drive
More automotive brands are shifting their business models
the car before they purchase it gone from “buy everything now” to “buy what you need
when you need it” selling “seasonal” features that can be
turned on and off.
Private Audio Bubbles
Private audio bubbles are one-way automotive
Car Subscriptions suppliers like Panasonic are personalizing the
Volvo enhances its’ car subscription service
experience, whereby passengers in the same car can
by adding more models (Aug. 2020) and
listen to their own tunes without disrupting other
allowing customers to swap vehicles as
passengers. Drivers are equipped with "Whisper Agents"
frequently as every four months (Oct. 2020)
that will share driving directions quietly in their own zone.
and is available in 42/50 U.S states. Imagine the possibilities!
CES Innovation Safari
February 2021 10
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
The Future of Contactless Shopping.
The less you touch, the safer you’ll be. How does this manifest itself in the world of retail?
No touch retail purchases, mobiles as POS systems, and voice to purchase will be the main
drivers of purchases, environments and behaviors by merchants and consumers alike
Tap to Phone applications are a digital POS terminal directly from one's android device - it
changes the perspective of merchant systems from hardware to software, reduces barriers
to sale and reduces costs from a systematic level
No touch retail purchases, contactless with no checkout area - purely a walk-in
walk out experience. Provides the key loyalty currency - more time; either for the
store attendants or for the customers.
Voice shopping to reach $40B in the US and $5 Billion in UK by 2022
On demand shopping and ease of purchases will continue to drive these technologies to the average consumer -
this is not a fad; it will be the future.
CES Innovation Safari
February 2021 11
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
Smart Cities: Traditional City Living Makes Way.
Cities planned to accommodate peak traffic periods and routes are adapting and providing
increased accessibility.
Cities are traditionally planned with long 30+ time horizons but the pace of change in how we
live and work is making the old models obsolete.
The challenge here is two fold:
1. How can we use current and next gen technologies (sensor, 5G, ride/bike/scooter
sharing platforms) to better make use of current city structures today?
2. How can we plan more flexible hybrid cities that can adapt to its users (rather than users
having to adapt to it)?
CES Innovation Safari
February 2021 12
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
Eat, Drink, Play, Pay
Digital Commerce Betterment Boom Rise of Revenge Spending The Un-calendar Year
Adoption Taking care of ourselves through We are shifting from small After a year of deferred or
the pandemic has come in all indulgences to splurge spending, cancelled events, celebrations
The Touchless Revolution,
forms; 82% of American teens the savings efforts are about to and socializing 2021 is the year
during the pandemic we say it’s important to have burst. Spending on travel, dining of anything goes. No longer
have added 3-5 new
conversations about mental and luxury goods will have some locked into the usual booking
streaming apps, click &
health, 42% of Americans are categories with demand calendar there is more
collect is +60% and 57% now
more physically active, 33% outstripping availability. opportunity to create new
prefer digital banking. This
have changed career path and cultural moments and
has accelerated touchless in Coursera enrollments were experiences.
all channels and will only
+500%. We will see a continued
continue to build.
focus on personal wellness.
CES Innovation Safari
February 2021 13
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.CES Session.
Can Tech Answer the Call of Societal Ethos?
“The future is about a marketplace of values, platforms of community and care.
The sharing economy will be replaced by the caring economy.”
Chana Ginelle Ewing (GEENIE), Carlos Watson (OZY)
Shop Your Values “Not Recommended for You”
• The next decade is about community • News & information platforms
and care looks to stretch boundaries and
knowledge
• Cultural entrepreneurship focuses on
local, social values-driven purchasing • Traditional agencies are going to
be rejected by youth who want
• Platforms & networks that promote
less commercial packaging and
diversity, impact and care
more authentic information
CES Innovation Safari
February 2021 14
© 2021 Bond Brand Loyalty, Inc. All rights reserved. Registered trademarks are the property of their respective owners. Not for distribution beyond intended recipients.Other Bond CES Resources.
Highlight Blogs
• How Covid-19 is Changing the Role of the Car
• Hide Yo Kids, Hide Yo Wife —We Got Yo Data
• The Year of Accelerated Adoption
CES Innovation Safari
February 2021 15
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CES Innovation Safari
February 2021 16
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