Changing the world is delicious - Gold&Green Foods
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Changing the world is delicious.
Current food system is broken, we need sustainable solutions.
GOLD&GREEN FOODS IN A NUTSHELL
Revolutionary • Founded in 2015 by Maija Itkonen,
Zhingqing Jiang and Reetta Kivelä
next generation •
(Gold&Green Foods Ltd)
Located in Helsinki, Finland
plant-based •
•
75 employees
Carbon neutral and FSSC 22000
proteins certified 3200m2 production plant
in Järvenpää, Finland
• 3 innovation platform productized,
1 new platform in the pipeline
• Owner: Paulig Group
Please watch our 6 min long company video:
https://youtu.be/oWoEzIqUcRk
1.
Food is the simplest (and tastiest) way for
consumers to fight climate change. We can
actually lower greenhouse gas emissions and
WE WORK preserve clean water and crop areas just by
eating more plant-based foods.
FOR A MORE
SUSTAINABLE 2.
Food industry accounts for 25-30 %
FUTURE of global GHG emissions
and more than half of these emissions come
from animal-based food production.
-> Urgent need for new
solutions and diverse sources.
Sources: IPCC 2019; Poore & Nemecek 2018 4
THE CONSUMER PERSPECTIVE
KEY BEHAVIOURAL CHANGE
OUR TARGET CONSUMER KEY INSIGHT
WE LOOK FOR
Committed Flexitarian ‘I want to add tasty meat free meals Eating less meat:
• Conscious people who are to my cooking repertoire because I • From passive intention to
engaged in what they eat believe eating less meat is the best frequent action
• Aspired to eat healthy and actively thing we can do for the sake of our • From: Intention to eat less meat
search for veggie meals health and the environment. But, I but do not know how
• Main driver own health, feel uncertain how to cook tasty and • To: More meatless dishes in
without sacrificing taste filling vegetarian meals that we’ll all everyday repertoire
• Convenience is important but like as much as our meat favourites.”
scratch cooking seen best
gold&green on the forefront of
FOOD TRENDS
PLANT-BASED ALTERNATIVE
HAVE LESS CLIMATE IMPACT
People feel empowered to make impact
WORLD AND EATING with their daily food choices: to reduce
meat consumption.
HABITS ARE
CHANGING INCREASING DEMAND FOR CLEAN
LABEL
– FOR GOOD. Consumers are increasingly looking for
alternatives to improve their own
wellbeing and health by eating more
naturally nutritious products with simple
ingredients.
GROWTH OF ’FLEXITARIANS’
People are more conscious about their
food choices, and the role of food in their
own health. Shift to plant-based proteins
Statista, 2020 ”Meat trends in Europe” is permanent.
Euromonitor, 2020 ”Food as medicine” Strictly confidential 7
Mintel, 2021 ”The future of Animal Protein, Meat Alternatives”
VEGETARIANISM &
VEGANISM
BECOMING
MAINSTREAM
Meat reducers are more every day &
changing the way the industry
approaches their menu offerings
UK 46%
Sweden 50%
Norway 37%
Netherlands 49%
between 18-55 years are active meat
reducer/vegan/vegetarian
Food ranks as
70% of millennials see themselves as
flexitarians and
#1 opportunity
16% as vegetarians. to fight the climate change
8
COVID-19 IMPACT
ON RESTAURANTS VERSATILE:
Perfect for a variety of
43% OF RESTAURANTS ARE plant- based menu
items, also in QSR setup
SIMPLIFYING THEIR MENUS* including breakfast,
Solution: Versatility, with a neutral flavor profile. lunch, dinner
Add Pulled Oats® to any type of and snacks
cuisine to streamline your inventory.
LOWER DEMAND MEANS OPARATORS
ARE ORDERING LESS FREQUENTLY*
Solution: Frozen, long shelf life, up to 12 months.
In addition to lower order frequency,
operators are ordering smaller cases
(Pulled Oats® in 2lb bags).
OPERATORS ARE TURNING TO LONGER LASTING
AND LOWER-PREP ITEMS*
Solution: Pre-cooked and ready-to-
prepare. Fast to cook (in few minutes).
This leads to labor savings and operations efficiency.
*Source: Datassential, One Table, May 2020
9
OUR HERO
INGREDIENTS
We believe in the power of Nordic
plants and simple ingredients.
Our products are naturally
nutritious and clean label.Combining oats and
legumes we created
the naturally nutritious
protein.
Oats combined with legumes is our
unique combination.
Blending oats with pea and faba bean
protein results into products that are
naturally nutritious, and high in protein
and fibre.
11Nordic oats is our biggest inspiration
Nordic oats are the heart of our innovation. Finland is the
Refined by the harsh Nordic climate and
short growing season - oats are loaded with
amazing nutritional qualities and are one of
2nd
the most ecological crops. Finland
produces largest exporter of
Oats have a relatively small carbon oats in the world
footprint and because of the cold winters
are resistant to plant diseases and don’t
require loads of pesticides or fertilizers.
14%
Only
Oats are a sustainable source of protein, of all European oats
minerals, healthy fibers and fats. Oats
nourish people and the planet.
17%
of the world’s oats is
used directly to human
consumptionClean label - naturally nutritious products
Clean label drives our brand,
product development and
sourcing. For us, clean label is
a promise of:
Short & simple Naturally
ingredient list nutritious products
We work constantly to develop Nordic oats are the heart of our
tasty and naturally nutritious innovation. Oats, combined with
products that have a short and legumes is the signature base of our
simple ingredient list. We always products. This unique combination
prefer natural flavourings and we enables products that are naturally
have succeeded to replace the nutritious, and contain a diverse
most commonly used additives. composition of plant proteins.GOLD&GREEN
100 % PLANT BASED PROTEIN
PRODUCTS TODAY:
PULLED OATS®- range - For naturally nutritious cooking
DELI OATbites - range - For quick and tasty meals
Protein Ingredients – Protein and nutrition enhancerPulled Oats®
15OUR HERO: PULLED OATS®
Pulled Oats® by Gold&Green is the vegan game changer;
a plant-based protein made with just four simple ingredients: oats, yellow peas,
faba beans and gently pressed rapeseed oil. Pulled Oats® is the perfect option
not only because of its nutritional value but also because it is environmentally sustainable. Pulled
Oats® will make your flexitarian meat lovers just as happy as your full blown vegan.
CLEAN LABEL VERSATILE
VEGAN RICH IN
PROTEIN
OATS, PEAS NUTRITIONAL
& BEANS
16PULLED OATS®
is perfect for scratch
cooking From warm
classics like lasagne to
cold Nordic dishes like
Skagen remoulade
Strictly confidential 17FEATURED PRODUCT:
PULLED OATS® ORIGINAL
A NEXT GENERATION PLANT
PROTEIN
Pulled Oats® is the first product in the world that brings
together protein from Nordic oats, faba beans and yellow peas
to create a sustainable plant-based protein.
Pulled Oats® is a protein-rich, plant-based crumble with a
meaty “pulled” texture that easily absorbs flavors and is
simple to incorporate into a wide variety of menu applications.
VERSATILE:
• Suitable for everyone from vegans to meat-lovers
• Easy to prepare
• Can be spiced-up generously
• One ingredient, endless variety across dayparts
ONLY 4 HERO INGREDIENTS IN PULLED OATS® ORIGINALPULLED OATS® AVAILABLE IN 2 DELICIOUS FLAVOURS
PULLED OATS® ORIGINAL PULLED OATS® tomato
IS MADE FROM ONLY 4 INGREDIENTS - OATS, PEA PROTEIN, is a mild flavour spiced with tomato, smoked paprika
FABA BEAN PROTEIN & OIL. It is unflavoured and absorbs and parsley. Perfect for pastas, sauces and in tacos
flavours superbly and can be spiced to perfection.
19PULLED OATS® ORIGINAL & PULLED OATS® TOMATO 1 KG
PULLED OATS® ORIGINAL
Pulled Oats® Original 1 kg
Chilled +2 - +6 °C
Sales unit 6 x 1 kg /
60 sales units per pallet
PULLED OATS® TOMATO
Pulled Oats® Tomato 1 kg
Chilled +2 - +6 °C
Sales unit 6 x 1 kg /
60 sales units per pallet
Availability: Fresh/chilled products only
available in FI
100% High High Easy
20
VEGAN IN PROTEIN IN FIBRE & VERSATILETABLE OF GOODNESS
Pulled Oats® ORIGINAL INGREDIENTS
Vegan cooked oat, pea and faba bean based protein food,
is unflavoured. it absorbs flavours superbly unflavoured 1 kg: Water, oat 20 % (oat bran, whole grain oat
flour, oat protein), pea protein 20 %, faba bean protein 11 %,
and can be spiced to perfection. Only the sky rapeseed oil.
is the limit with what you can create! NUTRITIONAL INFORMATION / 100 G
100% HIGH HIGH Energy . . . . . . . . . . . . . . . . 813 kJ/194 kcal
Fat . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,3 g
VEGAN IN PROTEIN IN FIBRE of which saturated . . . . . . . . . . . . .0,7 g
Carbohydrates . . . . . . . . . . . . . . . . . . 6,6 g
of which sugar . . . . . . . . . . . . . . . . 1,2 g
Dietary fibre . . . . . . . . . . . . . . . . . . . . 6,6 g
Protein . . . . . . . . . . . . . . . . . . . . . . . . . 27 g
Salt . . . . . . . . . . . . . . . . . . . . . . . . . 0,52 g
Iron (31%*) . . . . . . . . . . . . . . .4,3 mg
Potassium (20%*) . . . . . . . . . . 390 mg
*of the Nutrient Reference Value (NRV)
Available in:
1 kg x 6 sales unit.
Chilled +2 - +6 °C
Strictly confidential 21TABLE OF GOODNESS
PULLED OATS® tomato INGREDIENTS
Vegan cooked oat, pea and faba bean based protein food,
tomato 1 kg: Water, oat 18 % (oat bran, whole grain oat
is a mild flavour spiced with tomato, flour, oat protein, oat extract), pea protein 18 %, faba bean
protein 10 %, tomato 6 % (powder, purée), white wine
smoked paprika and parsley. Perfect for vinegar, rapeseed oil, salt, concentrated lime juice, yeast
extract, parsley, basil, smoked paprika powder, paprika
pastas, sauces and in tacos powder.
100% HIGH HIGH
VEGAN IN PROTEIN IN FIBRE NUTRITIONAL INFORMATION / 100 G
Energy . . . . . . . . . . . . . . . . 810 kJ/193 kcal
Fat . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,7 g
of which saturated . . . . . . . . . . . . .0,7 g
Carbohydrates . . . . . . . . . . . . . . . . . . . 9,1 g
of which sugar . . . . . . . . . . . . . . . . 2,0 g
Dietary fibre . . . . . . . . . . . . . . . . . . . . 7,0 g
Protein . . . . . . . . . . . . . . . . . . . . . . . . . 25 g
Salt . . . . . . . . . . . . . . . . . . . . . . . . . . 1,0 g
Iron (35%*) . . . . . . . . . . . . . . .4,9 mg
Potassium (23%*) . . . . . . . . . 463 mg
*of the Nutrient Reference Value (NRV)
100% HIGH
VEGAN IN PROTEIN
Available in:
1 kg x 6 sales unit.
Chilled +2 - +6 °C 22WHY PULLED OATS®? 1. Satisfies current consumer demand for menu items that are: On-Trend, Clean-Label, High-Protein and Sustainable. 2. The first product in the world that brings together Nordic oats, fava beans and yellow peas to create not only a sustainable, but also a highly nutritious plant-based protein. 3. Pulled Oats® is an extremely versatile product to be used in various dishes. 4. Experienced tremendous success throughout Europe, receiving numerous awards & press recognition.
GOOD FOR YOU & THE PLANET What’s the cost in use comparison to meat? Pulled Oats® has a higher raw protein content than meat, so to create a similar nutrition profile, you need less ingredient (up to 30%). Pulled Oats® is quick and easy and thus cheaper to prepare as only heating/frying is needed. 24
BASICS ABOUT
HANDLING
THE PRODUCT
1. Store below +6 ºC
2. For open package use within 3 days.
3. If you freeze the product transfer it to
a freezer proof container.
253 EASY STEPS FOR
SUCCESSFUL COOKING
WITH PULLED OATS®
1. PULLED OATS®
ABSORBS FLAVOR
WELL AND IS LOW
IN FAT SO DON’T BE
SHY WHEN ADDING
OIL & SPICES!
2. ROAST IN OVEN
OR FRY IN A PAN
ON MEDIUM HEAT
3. ADD TO YOUR
DISH AT THE END
OF COOKING
Strictly confidential 26PULLED OATS® LASAGNA
INGREDIENTS 15-20 servings
1 kg Pulled Oats® Original Cheese sauce
lasagna sheets 8 tbl butter
1 kg onion (diced) 8 tbl flour
3 zucchinis (sliced) 15 dl milk
50g garlic (diced) 375 g grated cheese
2 kg tomato sauce 1,25 tbs salt
31 tbs black pepper 1,5 tbs white pepper
1 dl olive oil On top
2,5 tbs sugar 6 sliced tomato
6 dl grated cheese
INSTRUCTIONS
1. Mix Pulled Oats®, olive oil, tomato sauce and
vegetables together, let it rest.
2. Make cheese dressing by adding the milk, butter
and flour to a sauce pan. Turn on the heat to
medium and start whisking until smooth texture.
Add cheese, salt and white pepper.
3. To assemble, spread Pulled Oats® mixture,
lasagna sheets, sliced zucchini and cheese sauce
on to a baking dish. Top with tomato slices and
grated cheese.
4. Bake in 175C 30-40 min. Let the lasagna rest 10
minutes before serving Strictly confidential 27AWARDS AND ACHIEVEMENTS FOR PULLED OATS®
Pulled Oats, Pulled Oats, Finnish Best New Protein Food Award, Quality innovation Award,
Product of the year 2016 Food Phenomenon of the Protein summit, France 9/2016 Responsibile and renewable
IMAGE 11/2016 Year 2016 innovations, Excellence Finland 2016
Food of the Year, Product of the year, MåBra, Best Distruptive Brand ”Gekozen product Horecava Innovation Awards,
2017 Finlandce Finland ToppHälsa Magazine, Product of the Year Up Food, Paris 2019 van het jaar 2020” 2020 NL
2017, Sweden 2018, Sweden product innovation award,
2020 NL
Finalist Finalist Finalist
World Plant-Based Awards 2020, World Food Innovation Awards 2021, Sustainable Food Awards,
Best plant-based protein Best plant-based food product Sustainability Pioneer 2021Deli OatBites
29OUR NOVELTY: DELI OATBITES
Deli OatBites are the newest member of the Gold&Green® plant-
based protein family. Deli OatBites are made from Nordic oats
and legumes, making them a great (and tasty!) source of protein,
iron and fiber. Deli OatBites work perfectly as a salad topping or
quick sandwich filler.
HIGH IN PROTEIN
100% PLANT-BASED
RICH IN IRON
HIGH IN POTASSIUM
SOURCE OF FIBRE
LOW IN SATURATED FAT
30Deli OatBites -
Plant-based
made easy
Perfect protein for
quick veggie meals
and in betweens!
Suitable as pizza
topping, in tasty
tacos and sandwiches.
Strictly confidential 31Deli OatBites
Tasty topping and
flavorful filler.
Quick and easy way to add flavour
and nutrition to woks, salads, and
sandwiches.
Why Deli OatBites?
Pre-marinated – Deli OatBites are pre-marinated,
easy for you to succeed.
Good source of protein – Deli OatBites is made
of Nordic oats and legumes, protein content up to
27g / 100g
Easy to use – You can enjoy Deli OatBites as such,
no cooking (skills) required.
Convenient – With Deli OatBites you’ll be able to
cook tasty and nutritious meals in minutes.
32Deli OatBites -
Full flavour with high
protein to go!
Pick Deli Oatbites when you want something
fast & casual full of Goodness!
Deli OatBites are made from Nordic
oats and legumes, making them a
great (and tasty!) source of
protein, iron and fiber.
Deli OatBites work perfectly as a
salad topping or quick sandwich
filler.
| DESCRIPTION | DATEFirst two flavors at OOH launched in 2020 (Marketed as Deli Oats to the Finnish market): CHILLI-GINGER-MARINATED Deli Oatbites 1 kg Chilli-ginger-marinated Deli OatBites is a tempting combination of hot chili and fresh ginger. SMOKy-BBQ-MARINATED Deli Oatbites 1 kg Smoke-BBQ-marinated Deli OatBites is a combination of full-bodied 34 sweetness and intensive smokiness.
TABLE OF GOODNESS
Chili-ginger-marinated deli oatbites is a tempting combination of
hot chili and fresh ginger. It is great in stir-fries and salads.
INGREDIENTS
Gold&Green® chilli-ginger marinated Deli OatBites 1 kg quick-frozen.
Oat, pea and faba bean based protein flakes: oat bran, pea protein, faba bean
protein.
Chilli-ginger marinade: syrup, water, rapeseed oil, white wine vinegar, mixed
spices (ginger, garlic, coriander, kaffir lime, jalapeño, chilli, natural flavourings,
iodised salt), tomato purée, iodised salt, chilli flakes.
Contains oat bran 17 %, pea protein 16 % and faba bean protein 16 %.
We use oats that may contain traces of wheat, rye and barley.
NUTRITIONAL INFORMATION / 100 G
Energy 1319 kJ/315 kcal
Fat 12 g
of which saturated 1,0 g
CHILLI-GINGER -MARINATED Carbohydrates
of which sugars
22 g
12 g
Fibre 5,5 g
Deli Oatbites 1 kg Protein
Salt
26 g
2,0 g
Iron (40% of DRI*) 5,6 mg (40 %*)
Potassium (28% of DRI*) 560 mg (28 %*) 35
Beta glucan 1,9 %
* Daily Reference IntakeTABLE OF GOODNESS
Smoky-bbq-marinated deli oatBItes is a combination of Full-bodied
sweetness and intensive smokiness. It’s perfect in a pizza or toast.
INGREDIENTS
Gold&Green® smoky-BBQ-marinated Deli OatBites 1 kg quick-frozen.
Oat, pea and faba bean based protein flakes: oat bran, pea protein, faba
bean protein.
BBQ marinade: tomato purée, syrup, rapeseed oil, white wine vinegar,
concentrated onion juice, iodised salt, garlic powder, natural flavouring, smoke
flavouring, ground black pepper.
Contains oat bran 17 %, pea protein 16 % and faba bean protein 16 %.
We use oats that may contain traces of wheat, rye and barley.
NUTRITIONAL INFORMATION / 100 G
Energy 1321 kJ/316 kcal
Fat 12 g
of which saturated 1,0 g
SMOKy-BBQ-MARINATED Carbohydrates
of which sugars
21 g
11 g
Fibre 4,9 g
Deli Oatbites 1 kg Protein
Salt
27 g
1,9 g
Iron (40% of DRI*) 5,6 mg (40%*)
Potassium (28% of DRI*) 720 mg (36 %*) 36
Beta glucan 1,9 %
* Daily Reference IntakeDeli OatBites
_ deliciouslycarefree.
Eat as they are or heat and enjoy!
1.
Heat oil in
a pan
2.
Add Deli
OatBites
and fry
3.
Add to the
dish and
Strictly confidential
voila! 37Chilli-Ginger marinated
Deli OatBites WRAPS
Chilli-Ginger marinated 30 PORTIONS 20 min
Deli OatBites
salad 1. You can eat Deli
Chopped tomatoes OatBites cold or heated.
Sliced pepper To heat, warm in a pan
Thinly-sliced red onion with oil for two minutes.
Salsa
Fresh coriander 2. Fill the tortillas with
Tortillas the salad and
vegetables.
3. Sprinkle the Deli
OatBites on top and
add salsa and fresh
coriander.
Strictly confidentialSmoky-BBQ marinated
DELI OATBITES PIZZA
1 pack Smoky-BBQ 1 PIZZA 20 min
marinated Deli OatBites
(120g) 1. Combine the tomato
1 jar of ready-made sauce, BBQ sauce and
pizza sauce Deli OatBites
2 tbs BBQ sauce
Cheese or your choice 2. Spread over the pizza
Sliced peppers and onion base and cover
Pizza dough or base generously with cheese
3. Add the sliced
peppers and onion
4. Heat in the middle of
the oven at 175C for 8-
10 minutes
Strictly confidentialProtein Ingredients
We have developed nutritious, tasty and easily adoptable
ambient products that enable our partners to broaden
their product portfolio in a fast and flexible way.
40Protein Ingredients THE MOST VERSATILE PLANT PROTEIN INGREDIENT - NEUTRAL IN TASTE, POWERFUL IN NUTRITION
Protein Ingredients The unique plant protein composition. Gold&Green® Protein Ingredients (Flakes and Granules) are made of a unique composition of three nutritious elements: oat bran, pea and faba bean protein. Gold&Green® Granules & Flakes are the perfect ingredients for high protein plant- based foods with delicious texture and excellent nutritional values. Gold&Green® Protein Ingredients tap into the clean label trend and are suitable for sweet and savoury applications.
Protein Granules &
HIGH
Protein Flakes NUTRITIONAL
VALUE
ENDLESS
APPLICATION
POSSIBILITIES
CLEAN
LABEL
NEUTRAL
& MILD
FLAVOURIngredients:
Oat bran 35 %, pea protein, faba
Protein Flakes bean protein.
Product description
• Light brown colour, neutral
taste profile,
no off-flavours, crunchy texture
• Clean label, three simple
ingredients, no additives,
excellent nutritional values, no
salt used in manufacturing
• Vegan
Packaging & storage
• Store in a cool, dry environment
• Sales unit: Big bag 200 kg &
Paper+LDPE sack 9 kg
Best suited for:
Mealinizing nutrition for granolas,
toppings and mealsGold&Green® Protein Flakes Best suited for: To produce nutritious, high-protein plant-based • Formed products • Ready made meals • Sandwich fillings • Pizza toppings
Ingredients: Oat bran 35 %,
pea protein, faba bean protein.
Protein Granules Product description
• Light colour, neutral taste
profile,
no off-flavours, absorbs
flavours well
• Clean label, three simple
ingredients, no additives,
excellent nutritional values, no
salt used in manufacturing
• Vegan
Packaging & storage
• Store in a cool, dry
environment
• Sales unit: Big bag 150 kg &
Paper+LDPE sack 6 kg
Best suited for:
Provides texture and nutrition in
formed products, snacks, fillings
and bakery productsGold&Green®
Protein Granules
Best suited for:
Provides texture,
protein and fibre in
• Bakery products
• Pie fillings
• Dairy alternatives,
smoothies
• GranolasHow to work with our ingredients Dry protein ingredients do not need pre-hydration. They can be used in recipes which have 1-3 times more liquid compared to their weight. Guidelines for Protein Ingredients in applications (% of the total recipe): PROTEIN GRANULES PROTEIN FLAKES Baking 20 - 40 % Baking – Filling 30 - 50 % Filling 30 - 50% Formed products 20 - 40 % Formed products 20 - 40 % As thickener 5 - 20 % As thickener – Topping – Topping 35 - 50 % Ready meal – Ready meal 50 - 70 % Dry roasted 90 - 100 % Dry roasted 90 - 100 %
GOLD&GREEN® PROTEIN INGREDIENTS AS
FINALIST
Best plant-based functional product in Plant-Based Product of the Year in
World Plant-Based Awards 2021 The Caterer’s Supplier Awards 2021
49TOGETHER
WE CAN WORK
IT OAT!
Read more about our journey and find the more detailed product information;
WWW.GOLDANDGREENFOODS.COM info@goldandgreenfoods.comAPPENDIX
how to succeeD
production & sustainability
food safety
QUESTIONS & ANSWERS
51HOW TO SUCCEED WITH
Gold&Green® products
Preparation tips, Flavoring & How to menuA PRODUCT RANGE THAT WILL ALLOW YOU TO PREPARE YOUR DISHES TO MEET THE GROWING DEMAND FOR PLANT BASED DISHES
PULLED OATS®
PREPARATION TIPS
Two popular methods of heating/seasoning:
1. Use oil and dry spices to create crispier texture
2. Use a thick marinade with high sugar level to create
a stickier and more pulled texture.
Be extra generous with spices & seasoning; we
recommend using about 20% more than you would use
with other proteins.
Don’t be afraid to use a generous amount of oil to
develop a crispy. Make sure the oil is hot before adding
Pulled Oats®.
Heating the oil with some herbs or garlic/ginger
before adding the Pulled Oats® helps infuse the Pulled
Oats® with flavors.
Pulled Oats® should be crisped before adding to
liquids and sauces to maintain texture. 54PULLED OATS® RECIPE INSPIRATION
PERFECT PROTEIN FOR DINE-IN, CARRY-OUT, OR DELIVERY
Spring Vegetable Pulled Oats® Red Curry Pulled Oats® Sliders
Flatbread Asian Stir Fry Full recipe HERE
Full recipe HERE Full recipe
HERE 55
FOR MORE RECIPES IDEAS, PLEASE VISIT:
https://goldandgreenfoods.com/food-service/recipesSHOWCASE OUR PRODUCTS
ON YOUR MENU
1. Consider adding your Pulled Oats® menu item
as a daily special or LTO.
2. Promote the new menu item on restaurant’s
website and social channels.
3. Call out high-value menu descriptors like “plant-based,”
“vegan,” and “high-protein” to capture the customer’s
attention.
• Oats are loaded with amazing nutritional qualities and
are one of the most ecological crops.*
4. Get your staff excited about this new menu offering!
• Train FOH & BOH staff by communicating the
key attributes and sampling the new dish.
• Include easy to reference speaking points behind
register and in their server book.
56
*Oats are a source of fibre, protein, minerals and low in saturated fats
https://www.finnish-oats.fi/en/wellbeing/nutritional-value/EXAMPLE MENU
SHOWCASE BBQ Pulled Oats® Sandwich
OUR PRODUCTS A plant-based sandwich that comes with all the classic
fixings. You won’t miss the meat!
ON YOUR MENU Pesto Pulled Oats® Flatbread
A fresh flatbread sandwich made with pesto, mozzarella,
sundried tomato, and Deli Oats™.
Use the term Pulled Oats® / Deli Oats™
in the name of the dish and describe it as Meatless Spaghetti Bolognese
a novel protein option with a healthy halo. Made with Pulled Oats®, a savory plant-based protein with
Pulled Oats® and Deli Oats™ are both more protein per gram than ground beef.
registered names of Gold&Green Foods.
Thai Lettuce Wraps
Chili-Ginger marinated Deli Oats™, shiitake mushrooms,
Consider if you describe the products as bean sprouts, and butter lettuce, with peanut dipping
“vegan”, “vegetarian”, “meatless” or sauce.
“plant based”. We find people are often most receptive
to the term “plant-based”. Pulled Oats® and Scallion Pot Stickers
Served with a sweet soy ginger sauce.
Avoid the words “faux” or “fake”. Our products don’t try
to exactly mimic a specific type of animal protein. Deli Oats™ Tacos
Topped with diced tomato, onion, cilantro, and guacamole.
In addition to dedicated menu items, give
the option to swap in Pulled Oats® Note! Make it meat-free: swap in Pulled Oats® instead of
shredded chicken in your tacos.
in other dishes.
57HOW TO SUCCEED WITH
Gold&Green® products
product differences & How to choose the right productThe product differences simplified
How to choose the right product?
PRODUCTION & sustainability
61GOLD&GREEN® FACTORY IN JÄRVENPÄÄ, FINLAND
CARBON NEUTRAL OPERATIONS
• Renewable wind power used at our factory
• Since May 2021 our factory has been certified
as CarbonNeutral® building by Natural Capital
Partners in accordance with The CarbonNeutral
Protocol – the leading global framework for
carbon neutrality
HIGH QUALITY STANDARDS
• The highest quality, food security, hygiene and
authenticity standards are applied at our
production site that is FSSC 22000 certified
• Food safety management procedures are
based on HACCP principles
• A strict GMO policy: all our products are made
without genetic manipulation
62BASICS ON HOW
GOLD&GREEN®
PRODUCTS ARE
PRODUCED
We treat our ingredients with the utmost
respect and we aim to maintaining the
goodness of the food by doing as little as
possible to it.
The process compares to that of baking
bread. We use mechanical processes,
such as shearing, mixing & heating.
Our belief is that healthy food comes
from naturally nutritious ingredients.
63Mitigating climate change
With our ingredient choices In our operations
Renewable wind power
used at our factory in
Järvenpää, Finland.
Climate impact of different types From May 2021 our factory
of food – global averages. has been carbon neutral.
64FOOD FROM THE HAPPIEST PLACE IN THE WORLD
We use high quality
ingredients sourced as
locally as possible.
Our oats and faba beans
are grown in the clean
Nordic nature, partly in
Finland. Our aim is to be a
fair and inclusive partner
and employer throughout
the whole value chain.
And yes - Finland is
officially the happiest
country in the world!Our products have a significantly smaller environmental footprint
compared to animal proteins.
By replacing just one meal of beef with Pulled Oats®, you can save 7 bathtubs (1321 L)
66
full of water and reduce CO2 emissions of that meal by ~ 90 %.SUSTAINABILITY HIGHLIGHTS 2021
Sustainability
website
Packaging renewal Gold&Green® Carbon footprint
New improved Pulled Oats® sustainability Pulled Oats® Nude carbon
retail packaging reduced the website launched footprint calculated
amount of 2,2-3,5 kg CO2e/kg
plastic by 30 %
Carbon neutral factory
Food waste Since May 2021 our factory
Paulig collaborating in Järvenpää, Finland has been
with University of certified carbon neutral Sustainable Foods
Helsinki to reduce food Awards
loss in the value chain In 2020 we reduced emissions Gold&Green Foods finalist in
from our own production Sustainable Foods Awards
Food waste calculator by 96% by switching to
for consumers renewable wind powerSUSTAINABILITY AMBITIONS
HEALTH & WELLBEING OF CLIMATE ACTION & FAIR & INCLUSIVE WAY OF
PEOPLE AND PLANET CIRCULARITY WORKING
By 2030, Paulig aims to reach 70% of By 2030, Paulig plans to reduce 80% of By 2030, Paulig’s ambition is that
net sales from products and services greenhouse gas emissions from its own 100% of the raw materials from high-
that enable the health and wellbeing operations and 50% from its value chain from a risk areas will come from sustainable
of people and the planet. 2018 baseline. And by 2030, all our packaging sources verified by external parties.
will be recyclable and made from renewable or The aim is to be a fair and inclusive
recycled materials. Our main focus is now to partner and employer throughout the
develop recyclable packages by 2025. whole value chain.
Read more about sustainability at Gold&Green Foods: goldandgreenfoods.com/sustainabilityFOOD SAFETY
69QUALITY The highest quality, food security, hygiene and authenticity standards are applied at our production sites Traceability from raw material to finished product A strict GMO policy: all our products are made without genetic manipulation Great attention to specific markets, therefore our Products are sold in Europe, Japan and the USA.
FOOD SAFETY MANAGEMENT PROCEDURES ARE
BASED ON HACCP PRINCIPLES
• HACCP system has been developed in accordance with the principles of the Codex
Alimentarius and meets the requirements of EU and national food legislation and the FSSC
22000 standard
• Review of the HACCP system is carried out by the food safety team at least annually and
always when there are changes in materials, processes or products.
• Hazard control plan (HACCP/OPRP plan)
o Prerequisite programs (PRPs)
o Food defence - food fraud
o Recall procedures
o Traceability system
• We also have Customer specific quality plans in place.
• All main raw materials are Scandinavian and European origin except some spices which
come from outside Europe.
• All raw materials are bought from very well-known and respected companies or from
reliable wholesalers/importers. We require quality control descriptions from all suppliers,
and they are all documented.
• The raw materials are visible on the product ingredients list.
• We have internal procedures to approve materials for our usage.QUESTIONS & ANSWERS
72Pulled Oats® Q&A
How do I describe Pulled Oats® to a buyer? How does Pulled Oats® get its fibrous texture?
Versatile, absorbent and quick-to-use plant-based protein that is easy to The proteins of the oats and legumes are heated in a specific
incorporate with flavors. The texture is like pulled pork. temperature and moisture level until they form a fibrous texture. The
production process of Pulled Oats® is actually similar to a very
What is Pulled Oats® made of? controlled way of making bread.
Pulled Oats® is made from European clean source
oats and legumes. All the main raw materials come from traceable How is Pulled Oats® healthy?
suppliers in Europe – mostly from the Nordic region. Pulled Oats® is packed with as much protein as – and sometimes even
more than – many animal and plant proteins and it is a source of fibre
Where is Pulled Oats® manufactured? and low in saturated fat. Reducing consumption of saturated fat
Our state-of-the-art FSSC 22000 certified production plant is located in contributes to the maintenance of normal blood cholesterol levels as
Finland – close to the city of Helsinki. Since May 2021, our factory has part of a varied and balanced diet and a healthy lifestyle.
been certified carbon neutral!
Why is Pulled Oats® the protein of choice for my restaurant?
Where has Pulled Oats® been a hit? 1. Versatility 2. No substitutes needed 3. Taste and texture
Since Spring 2019, Pulled Oats® is in +700 restaurants in Europe, including
Ikea, Circle K, 7-Eleven, Sodexho, Compass Group and Taco Bell Who is the Pulled Oats® consumer and why are they incremental to
restaurants in Finland and Spain. the category?
People looking for healthier, full-nutrition protein alternatives to meat.
Is Pulled Oats® overly processed? 70% of the world population reportedly is either reducing meat
Nope, we treat our ingredients with the most respect by processing them consumption or leaving meat off the table altogether.
as little as possible. Pulled Oats is made from oats and legumes
through mechanical treatment such as mixing, grinding and heating – a How is Pulled Oats® sustainable?
process that can be compared to making bread. The ingredient list is short By replacing just one meal of beef with Pulled Oats®, you can save 7
and simple, with only familiar words and naturally nutritious ingredients bathtubs (1321 L) full of water and reduce CO2 emissions of that meal
that people recognize. by ~89 %. We only use the highest-quality ingredients and source
them as locally as possible. Our oats and faba beans grow in the clean
Is Pulled Oats® gluten free? Nordic nature (Finland and Sweden) and our peas are originated from
Unfortunately, we can’t guarantee that. We use oats that are a responsible manufacturer from Central Europe. All Gold&Green®
manufactured in mills that also handle other cereals containing gluten products are produced 100 % in Finland in our carbon neutral factory.
(e.g. wheat, barley and rye) and due to this cross-contamination with 73
other cereals, Pulled Oats® cannot be considered gluten-free.Deli OatBites Q&A
Why is Deli OatBites the protein of choice for my restaurant?
Deli OatBites upgrades your meal with intensive flavor and tasty bite, in minutes!
How do I describe Deli OatBites to a buyer?
Deli Oats™ can be enjoyed in variety of dishes and as a topping.
Gold&Green® Deli OatBites are plant protein bites that are pre-marinated to
1. Pre-marinated intense, rich flavours
make cooking easy and delicious.
2. Firm, tasty and nutritious bite
3. Clean label
What is Deli OatBites made of?
4. Can be used as topping
Deli OatBites are made from Nordic oats and legumes, making them a great
source of protein, iron and fiber.
How is DeliOatBites healthy?
Deli OatBites is low in saturated fat, packed with protein (27g/100g) and iron) and
Where are Pulled Oats® manufactured?
a source of fibre and potassium.
Our state-of-the-art FSSC 22000 certified production plant is located in
Järvenpää, Finland – close to the city of Helsinki. Since May 2021, our Deli OatBites has 2g /100g of salt but only 1,2-1,4 g of this is added salt. Legumes
factory has been certified carbon neutral! and oats contain naturally sodium and according to the EU food legislation, this
sodium should also be indicated as salt.
How does Deli OatBites hold?
Product is frozen with 360-days shelf life from production. After thawing, Who is the Deli OatBites consumer and why are they incremental to the
product is good for 3 days refrigerated. Do not refreeze. category?
People looking for healthier, full-nutrition protein alternatives to meat. 70% of the
How to cook Deli OatBites? world population reportedly is either reducing meat consumption or leaving meat
Deli OatBites is any lazy chef’s secret ingredient! A last minute add to the off the table altogether.
simplest and tastiest dishes. Use as such or roast in a 1/1-GN (170 °C 4 min).
Is Deli OatBites a sustainable choice?
How does Deli OatBites get its delicious flavour? Food is actually the simplest (and tastiest) way for consumers to help save the
Deli OatBites is marinated with rich, intensive spices, and enhances meals with environment. We only use the highest-quality ingredients and source them as
tasty flavours in minutes. Chilli-ginger-marinated Deli OatBites is a tempting locally as possible. Our oats and faba beans grow in the clean Nordic nature
combination of hot chili and fresh ginger. Smoky-BBQ marinated Deli OatBites (Finland and Sweden) and our peas are originated from a responsible
is a combination of full-bodied sweetness and intensive smokiness. manufacturer from Central Europe. All Gold&Green® products are produced 100
% in Finland in our carbon neutral factory.
Is Deli OatBites overly processed?
Nope, we treat our ingredients with the most respect by processing them as Is Deli OatBites gluten free?
little as possible. Deli OatBites is made from the unique combination of high- Unfortunately, we can’t guarantee that. We use oats that are manufactured in
quality ingredients:Nordic oats and legumes, through a mechanical treatment mills that also handle other cereals containing gluten (e.g. wheat, barley and rye)
such as mixing, grinding and heating. The ingredient list is short and simple, and due to this cross-contamination with other cereals, Deli OatBites cannot be
with only familiar words and ingredients that people recognize. considered gluten-free.Protein Ingredients Q&A
What are Gold&Green® Protein Ingredients? When to use Flakes and when Granules?
Gold&Green® Protein Granules and Flakes are protein ingredients for industrial Protein Flakes are best suited to add nutritional value to formed products, ready meals,
applications. With them you can develop high protein foods with delicious granola, bread and pizza fillings. Protein Granules are best suited to improve texture and
texture and excellent nutritional values. The Protein Granules and Flakes are add nutritional value of pastries, pie fillings, smoothies and granola.
suitable for shelf stabile products such as snacks, bars, trail mixes and granola,
as well as for instant meals such as cups and outdoor meals. With Why are Gold&Green® Protein Ingredients highly nutritious?
Gold&Green® Protein ingredients you can manufacture formed products such Gold&Green® Protein Flakes and Granules are made from naturally nutritious
as burgers, veggie patties, balls and falafel, fillings in pastries, pies and ingredients: oats bran, pea & faba bean protein. They are clean label and have high
dumplings. The Granules and Flakes are also a perfect protein source for sweet nutritional values. Gold&Green® Protein Ingredients are rich in protein, fibre, iron and
and savoury bakery products. potassium and are low in saturated fat. Reducing consumption of saturated fat
contributes to the maintenance of normal blood cholesterol levels as part of a varied and
What are Gold&Green® Protein Ingredients made of? balanced diet and a healthy lifestyle. We don’t use any salt in manufacturing of the
Gold&Green® Protein Ingredients are a composition of oat bran, pea protein products, the salt content is exclusively due to the presence of naturally occurring
and faba bean protein. All main raw materials come from Europe – all the oats sodium in the ingredients.
and faba beans from Finland. We only use high-quality ingredients and source
them as locally as possible. Gold&Green® Protein Ingredients contain no How are Gold&Green® Protein Ingredients sustainable?
additives. Ingredient list: Oat bran 35 %, pea protein, faba bean protein. We We believe in the power of Nordic, simple ingredients and sustainable farming,
use oats that may contain traces of wheat, rye and barley. Gold&Green® Protein Ingredients are a unique combination of three climate friendly
ingredients: oats, pea and faba bean. Protein Flakes and Granules are not only highly
Where are Gold&Green® Protein Flakes and Granules manufactured? nutritious but also sustainable. We only use the highest-quality ingredients and source
Our state-of-the-art FSSC 22000 certified production plant is located in them as locally as possible. Our oats and faba beans grow in the clean Nordic nature
Finland – close to the city of Helsinki. Our factory has been certified as carbon (Finland and Sweden) and our peas are originated from a responsible manufacturer from
neutral since May 2021. Central Europe. All Gold&Green® products are produced 100 % in Finland in our carbon
neutral factory.
What is the shelf life and storage instructions for Gold&Green® Protein
Ingredients? Are Gold&Green® Protein Ingredients gluten free?
Shelf life for Gold&Green® Protein Ingredients is 360 days, when stored Unfortunately, we can’t guarantee that. We use oats that are manufactured in mills that
according to storage instructions. Store in a cool, dry environment also handle other cereals containing gluten (e.g. wheat, barley and rye) and due to this
(recommendation +15–+25 °C, RH 40–60 %). Shelf life once opened: Use within cross-contamination with other cereals, they cannot be considered gluten-free. We are
“Best before” date. Shelf life of the cooked and wet product depends on the actively exploring the possibility of producing a gluten free product. Currently not all our
other ingredients in recipe, cooking method, package and storage conditions. ingredients are available as gluten free.
Find more questions & ask your own:
https://sales.goldandgreenfoods.com/industrial/questions-answers/All information in this presentation property of Gold&Green® Foods Ltd and cannot be shared, modified or copied
For additional information • www.goldandgreenfoods.com • Brand.goldandgreenfoods.com • Sales.goldandgreenfoods.com • Contact: info@goldandgreenfoods.com
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