Cheers to 2019 Let's make it another WINNING Year! - Wisconsin Lottery Retailers
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January 2019
Volume 20 Issue 1
Cheers to 2019
Let's make it another WINNING Year!
A Look Inside:
Short Term Incentive winners,
page 2
Retailer of the Month,
page 3
Holiday Incentive Results,
page 4
Holly Jolly results, new reference manual,
and new website look
page 5
Megabucks Lightning Ball and Packers,
page 6
New scratch tickets,
page 7
Short Term Incentive
January 2019 2
A Note from
the Director
RPP Benefits
¨
As another year begins I want to take a little time and review all the opportunities available to you, the retailer, to earn extra incentives
through our Retailer Performance Program. Everyone has a lot going on and I want to make sure you don't miss out. We all know about the
commission you receive for simply selling Lottery tickets, but are you familiar with the other incentives we offer throughout the year?
The easiest opportunity is our Winning Ticket Incentive. Every Lottery ticket you sell could be your key
to extra money. You will earn up to 2% of the prize amount for each and every winning ticket you sell that
wins $600 or more (maximum retailer payout of $100,000 per ticket). The more tickets you sell, the better
chance you have of getting extra payouts throughout the year.
Bob & Steve's, Menomonie
Next let's talk about Short Term Incentives.
The Lottery introduces a variety of short term incentives each year. What you can earn and how you
earn changes, but the concept is similar for each; meet the participation requirements, reach the
goal, and earn cash or merchandise.
Here are a few past, present, and future examples of how they work:
• "Holiday 2018 Incentive": Earn a $10 incentive for every winner of $30 or more from the
$15 Holiday Countdown ticket (Oct. 19th - Nov. 10th).
• "Read to Win" (currently running): Answer questions based on what you read in our
Connection newsletter. Submit your answers and we will draw winners each month
and deliver prizes. Prizes vary from month to month.
• "Multiply Your Earnings" (coming in March): Earn $5 per winning ticket at
various prize levels on our upcoming Multiplier Family of Games tickets.
Ask your Field Marketing Rep for details.
• "10 Buck Luck 2019" (coming in May): Earn the equivalent of triple
commission for selling the 10 Buck Luck lotto ticket combo.
This is just a small sample and we are always thinking of new ways to reward you, our
retailers, for all your hard work.
Now let's review the 2 types of Sales Increase Incentives offered each year.
First, the Quarterly Incentive (available 4 times a year) may pay up to 2% on any
increase of instant and daily lotto sales compared to the previous quarter. Second,
the Annual Incentive may pay up to 10% of incremental sales increase if your location
had a sales increase over the prior year by selling category; instant, daily lotto, or jackpot.
To get signed up for Short Term Incentives or for more details, talk to your
friendly Field Marketing Representative about these exciting programs.
Wishing you a safe and prosperous New Year!
Cindy Polzin,
Lottery Director
January 2019 3
Kracker Barrel
N11790 County Rd L
Heafford Jct, WI 54532
Pictured from left to right: Tracy Seidel, Suzy Skees, Kristin Beck, and Kathy Strahota
We're heading up north this month to the unincorporated community of Heafford Junction in the Town of Bradley, Lincoln
County, nine miles north of Tomahawk. Heafford Junction is in the middle of a prime Wisconsin recreational area with six lakes
located within a five-mile radius, the largest being Lake Nokomis with over 2,200 acres. The total area of the chain of lakes here
covers over 5,000 acres and is known for some of the best Musky fishing in the State.
Our Retailer of the Month, Kracker Barrel, serves local customers and seasonal visitors with a great selection of products and
services including groceries, video, bait & tackle, wine & spirits, DNR licenses, an ATM, US Postal services and of course, Lottery
tickets. Kracker Barrel does a great job with social media and their Facebook page by sharing stories of local interest, showing
appreciation for their customers, advertising product specials and informing their Lottery players about big jackpots.
The Lottery display at Kracker Barrel includes a 16-game in-counter dispenser and additional cubes for a total of 19 facings. All
scratch ticket price points are represented in the display with the $20 and $5 tickets being most popular. These two price points
are so popular, they account for over 56% of their scratch ticket sales.
If you can't make it to Heafford Junction in person to visit Kracker Barrel then check out their Facebook page at:
https://www.facebook.com/KrackerBarrel. It's a great way to connect with customers and Lottery players!
Bill K. has been with
the Lottery for over
20 years! He serves
northern WI including
Ashland, Florence,
Villas, Price, Oneida
and Taylor Counties.
Heafford Junction is
located on Cty Hwy
L, right off of Hwy 8.
January 2019 4
ULTS
RES
The 2018 Holiday Short Term Incentive had the highest retailer participation ever! Over 93% of retailers ordered the tickets for
the incentive package. The top earning locations are:
Lottery Retailer City Lottery Retailer City
Hansens BP.............................................. Fond Du Lac Lee'z Gas & Mini Mart Inc....................... Bonduel
Ace Oil Express Inc................................... Thorp Oneida Street Express............................. Green Bay
Jans Self Service LLC................................ Kiel Kwik Trip #136......................................... West Bend
Spring Street Mobil/S&S Racine.............. Racine RK Campbell's One Stop LLC.................... Soldiers Grove
Holliday Food & Sport............................. Beaver Dam Kwik Trip #326......................................... Janesville
Jai Uni Mart............................................. Two Rivers Kwik Trip #338......................................... Plover
Ruchika Enterprise LLC............................ New Berlin Kwik Trip #795......................................... Platteville
Wagner Merrill Shell LLC......................... Merrill Woodman's Food Mkt #14...................... Beloit
Sparta Food............................................. Sparta Genoa Liquor Inc..................................... Genoa City
Kwik Trip #244......................................... Menomonee Falls Charlies Liquor & Tobacco Mart.............. Cudahy
Holiday #43.............................................. Medford BP Express Kenosha LLC.......................... Kenosha
R-Store #40.............................................. Merrill Piggly Wiggly #140.................................. Beaver Dam
Kwik Trip #373......................................... Waukesha Waukesha Mobil Mart............................. Waukesha
Congratulations to the top performers and thank you to all participating retailers!
Cut and post for customers Bill Schmied from
Hilldale Shell, Madison
who participated in the Read to Win newsletter contest!
For more details on how you can have a chance to win, visit page 8.
¨
Andrea Lee fro
m
MaryPat from Quillins Food
s,Viroqua
Kim Burdock Gayle Lunsman Cenex, Spring Valley and FMR Jeno
r
Wild Bill's, Webste Holiday, Amery
Shelly from Jonathon fr
Jordan from om
Trig's, Schofield T & C Mar
Main Street Mobil, ket, Barb from
Sturgeon B
Viroqua ay Morway, Greenleaf
January 2019 5
Drawn December 06, 2018
$100,000 Grand Prize
Winning ticket sold at Pit Stop Gas in Niagara
068329
$1,000 Prize
000942 001849 002931 004757 006670 007353 008161 008327 011498 012442 017229 018870 024262 028088 028952
030134 032464 036912 037513 041131 045715 045803 048153 048786 048938 049649 053144 054637 058135 060285
060945 067309 067890 071450 072694 073981 085554 085800 086260 089394 089537 090111 090510 092601 094283
094333 096727 098785 098844 099171
For a complete list of the Raffle drawing results, including 1000 $100 prizes, visit
wilottery.com/lottogames/raffles/HollyJolly2018.
visit wilottery.com
Click
Click
Look for the NEW Retailer Manual on the Lottery Retailer Website. Updated
with terminal reference cards and how-to graphics, you'll find all the information
you need to meet your customer's Lottery needs. New Website
Check out the site at https://retailer.wilottery.com/reference/index.aspx Coming Soon!
January 2019 6
Cut and Post
Entries must be received thro
ugh US mail by Feb. 26, 2019
Winners announced on Wedne
sday, March 6, 2019
January 2019 7
Scratch-offs Odds are You’ll Like ‘Em
#2145
TOP PRIZE $5,000
Overall odds of
winning: 1:3.7
Prize payout: 62.0%
Two ways to win!
#2152
TOP PRIZE $30,000
Overall odds of
winning: 1:3.6
Prize payout: 63.0%
Complete a path to win!
Visit
retailer.wilottery.com
for information on ticket launches.
#2144
TOP PRIZE $8,000
#2094 Overall odds of
winning: 1:4.0
TOP PRIZE $100,000
Prize payout: 62.0%
Overall odds of
winning: 1:3.5 Win up to 10 times!
Prize payout: 70.0%
A chance to win DOUBLE
or TRIPLE the prize!
Wisconsin Lottery PRSRT STD
2135 Rimrock Rd. U.S. POSTAGE PAID
P.O. Box 8941 Madison, WI
Madison, WI 53708-8941 Permit No. 1369
Read to Win RPP Incentive
This month's prize is:
Activity-Tracking Watch
(Up to 100 winners will be randomly selected)
January 2019 • Displays steps, distance, calories, heart rate, floors climbed
and activity intensity
Volume 20 Issue 1 • Receive text, call, email, calendar and social media alerts
Short Term Incentive • Smartphone compatibility: iPhone, Android and Windows
Kami Blatter, ¨
graphic designer
Retail Relations,
editors
The Question of the month is:
1. What is the Wisconsin Megabucks limited time offer that will run throughout February?
2. What is the name of the March retailer incentive in which retailers will earn $5 per winning
ticket at various prize levels?
To enter:
• Find the answer to the question in this newsletter
• Visit retailer.wilottery.com by JAN. 31, 2019 and click on "Read to Win"
®
Please be aware of your employer's rules regarding the acceptance of monetary and/or merchandise prizes from the Lottery.
*Odds are based on the number of entries in the corresponding month. Only one entry per person. Only one winner
per retailer per month. Must have correct retailer number to be entered.
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