CAFFÈCULTURE - COFFEE INDUSTRY FUTURES - 28-29 OCTOBER 2019 BUSINESS DESIGN CENTRE - CAFFE CULTURE
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Coffee Industry Futures
CaffèCulture 28–29 October 2019
Business Design Centre
28–29 October 2019 2
What is
Caffè Culture?
Caffè Culture is an award-winning and After a successful relaunch in 2018, 4,000 trade industry professionals,
Caffè Culture is now in its 13th year comprising of independent
information-led trade event, specifically aimed and continues to play a significant coffee shop owners and buyers
at the UK’s coffee and café bar market, which role in the industry by providing from the multiples and high street
takes place at London’s iconic Business Design exhibitors the perfect opportunity chains, will descend upon the
Centre on 28–29 October. to grow their businesses. Business Design Centre looking
for new and innovative ways to
extend their offering and increase
their bottom-line.
28–29 October 2019 3
The UK UK Coffee Market
Coffee
Estimated Total Value
Industry £10.1bn
UK Coffee Market
annual sales increase
With UK consumers becoming
7.9%
ever-more discerning and coffee
consumption a bigger part of
everyday life, the market shows
no sign of abating after 20 years
of sustained growth.
A recent report* on the UK’s coffee industry
asserts that the market continued to grow in Number of branded chain and
2018 with annual sales increasing by 7.9%, giving independent coffee shops in the UK
an estimated total market value of £10.1bn.
Furthermore, with over 25,000 branded chain
25,000
and independent coffee shop outlets within
the UK, the opportunities for suppliers and
manufacturers to capitalise on this growth are
obvious to see.
* Project Cafe UK 2019,
Allegra World Coffee Portal
28–29 October 2019 4
Why Exhibit? Caffè Culture offers manufacturers and suppliers
an unrivalled opportunity to generate new business
within a busy and vibrant setting.
1,000’s of industry professionals will visit Caffè
Culture who are all looking at innovative ways
to extend their offering and ultimately, increase
profitability within their operation.
If you have a product that is aimed specifically at the café and coffee bar
market, then there are many compelling reasons why you should exhibit
at this year’s Caffè Culture, including:
• Generate new sales leads by placing your product in-front of 4,000
industry buyers, many of whom do not attend other trade events
• Benefit from the show’s extensive multi-channel marketing campaign
• Get a unique insight into new developments and the latest industry trends
• Stand out from the crowd by building brand awareness in this highly
competitive market
• Use Caffe Culture as a launch-pad to test new products
• Join 150+ premium exhibitors to showcase your products in-front of 1,000’s
of motivated buyers
• Enjoy complimentary drinks with your key clients at our free networking event
• Benefit from the wealth of knowledge and expertise from our dedicated
Steering Committee who have all invested their time to help shape the event
• Strengthen existing business relationships by inviting your clients to the show
whilst simultaneously reducing your annual sales staff expenses
• Be a part of a multi-award-winning trade show
28–29 October 2019 5
Who Will Visit?
Hospitality industry
professionals
Caffè Culture will actively
Caffè Culture 2019 is all about Single outlet
target other retail and
hospitality businesses
helping established businesses independents looking to improve and
extend their offering.
to reach the next level. Established and profitable
independents will attend This will include buyers
to find avenues to increase from hotels, restaurants,
We have identified four types profits through extending pubs, bars, cinemas,
of businesses at different stages their trading hours and department stores and
growing their customer other retail outlets.
of development who share an base whilst actively Larger multiples
aspiration to accelerate their considering a second site. and branded chains
growth. Café operations with in
excess of 30 sites will visit
Small-to-medium the event to source new
Registration to attend will this multiples suppliers who can help
year be focused on professionals them increase margins,
The most important visitor capitalise on trends and
with an established business group facing the most build their brands.
and a direct role in the purchasing exciting challenges.
Businesses with 2-30 outlets
process. looking at opportunities for
further growth.
28–29 October 2019 6
Key Vistor
After a successful With the ongoing focus
relaunch in 2018, Caffè clearly on rebuilding and
Culture attracted 3,256 the introduction of new
Information trade industry professionals
over the two days.
feature content, 4,000+
trade visitors are expected
at this years’ event.
Coffee Shop & Cafe
38%
Wholesale & Distributor
16%
Hotel, Bar, Restaurant & Retail
12%
Media Consultancy/Agency
2% 10%
Facilitied Management Leisure Facility, Garden Centre & Fast Food
2% 6%
Interior Design Roaster
2% 6%
Contract/Cost-Sector Caterer Industry Body & Association/Education & Training
3% 6%
28–29 October 2019 7
Key Visitor
Decision Makers Purchasing Authority
61% 21% 32%
Information
Were either Owner/ Visitors that had more Visitors that had more
Partner, MD/CEO or than £100,000 to spend than £50,000 to spend
Senior Management
Company Status
68% 16% 3%
Independent Group Head Office Franchise
What the 2017 visitors wanted to see In addition to the 1,000’s of independent coffee
shops owners who attended the show, the show
61% Coffee 27% Green Coffee Leon University of Birmingham Puccino’s Worldwide RAC Boparan
52% Coffee Equipment 22% Dairy Restaurant Group The Royal College of Physicians Pret a Manger BaxterStorey
43% Coffee Roasting 21% Business Seminars & Training PDJ Cinemas Crussh FM Global Ltd. Caffe Rouge Oliver Maki Group
38% Food 18% Soft Drinks
Warwick University McDonald's Urban Pubs and Bars Pacific Asia Hotel
37% Catering Equipament 15% Epos
36% Bakery 14% Technology Consultants Coffee Republic Brunswick Group Great Northern Inns Roast
38% Barista Demos/ Competitions 13% Furniture JD Wetherspoons Joe and the Juice Caravan King’s College London Grind
31% Tea 12% Tableware cm restaurants ltd T/A McDonald's David Lloyd John Lewis Whitbread
28% Packaging 8% Trade Associations Compass Group British Airways University Of Lincoln Queen Mary University
of London Coffee Republic SwankyPizza SSP Group Bill's Athenaeum Club
F M Group Massarella Catering / House of Fraser Notes EasyCoffee Gails
bakery Costa Barclays Bank Plc Caffe Nero Lancaster Hotel Starbucks
Sodexo University of Brighton Harris+Hoole AMT YMCA Nasa Corporation
/ FUSO International Black Sheep Coffee Academy of Medical Sciences Columbo
Group Little Pub Group Park Plaza Camden & Islington and Essex NHS Foundations
Greene King Marriott Hotel
28–29 October 2019 8 Why They Will Visit? We know there is a lot more to running a successful café than serving good coffee. From recruiting and retaining the best staff to building a consistent brand, we understand the key steps to building a profitable business in a highly competitive market. Our visitors will be looking to expand their café operations and will have the budget and motivation to place orders with suppliers who can help them reach their goals. While opportunities exist to meet coffee enthusiasts at other events, Caffè Culture exists purely to bring established owners, operators and buyers together with the brands that can help fuel their growth plans.
28–29 October 2019 9
What's on?
Caffè Culture is an information- Talks Programme ‘The Roaster’s Village’
led event that offers an extensive As part of our Talks As one of Caffè Culture most
feature programme which has Programme, ‘Coffee Studies popular features, visitors will
(2019)’ will bring together an have the chance to taste and
been designed in partnership with eclectic and distinguished cup some award-winning
our Steering Committee to inspire mix of specialty coffee
experts, sharing their personal
specialty coffee from an
impressive line-up of leading
and stimulate visitors from all insights and opinions in a artisan roasters.
‘Ted’ style format. With an
sectors of the industry. equally impressive line-up,
New for 2019! the ‘Caffe Business’ and ‘Start
Up’ Theatres complete the
‘The Roasting Room’ is an programme by revealing the
interactive and educational essential steps to building and
feature aimed at the emerging expanding businesses of all
artisan and micro roasting sizes and at different stages of
scene. Showcasing farmers their respective journeys.
from leading specialty regions,
green bean suppliers right
through to roasting, grinding
and packaging equipment
manufacturers, The Roasting
Room will also have a
Barista Competitions
dedicated programme of
The show will once again
talks and demos from some
play host to some of the
of Europe’s leading coffee
SCA’s barista competitions.
roasters.
Taking place over two days,
contestants will battle it out in
front of a live audience in what
will be a tense and dramatic
competition.
28–29 October 2019 9
Steering
Committee
To ensure the show is focused and Maxwell Nick Mabey John Richardson Anya Marco
relevant, we will be working with a Colonna-Dashwood
Nick Mabey is a shareholder John Richardson is an author,
select group of industry experts to Maxwell is a 3-time winner in Volcano Coffee Works, coach and consultant to the
With over 20 years’ experience
in the coffee industry, Anya
steer the direction of the show and of the UKBC, serial finalist of co-founder of Assembly hospitality industry where he Marco is one of the UK’s
Coffee and current UK Coffee specialises in helping coffee leading authorities on UK
design a programme to educate the WBC, author, academic,
co-founder of Colonna Coffee Roasting Champion. His shop owners increase profits coffee trends. Her early career
and entertain our visitors. and Coffee Roaster. passion for the industry is and make their businesses run
more efficiently.
includes working at Pret A
rooted in the examining the Manger and Starbucks UK
Maxwell’s goal is to think challenges faced in the value before becoming Executive
Drawing on their own experiences, our experts big and achieve innovative and supply chains and how As well as authoring the Director at Allegra World
will provide the key ingredients to build a ways in which we experience the coffee trade could present UK’s top 3 books on running Coffee Portal, where she
coffee. At the heart of it is a an opportunity re shape how successful coffee shops, John authored key definitive
successful business, whatever your scale. regularly appears in the media
passion to find out how good commodities are valued publications including Project
coffee can be. Maxwell is also sharing his industry expertise. Café UK & Europe.
well known for collaborating He has advised the NHS,
with the scientific world Gordon Ramsay and Simon
and co-authoring published Rimmer and writes a regular
academic papers; exploring blog for Caffè Culture.
topics such as freezing coffee
beans and the effect water
has on the flavour of a cup
of coffee.28–29 October 2019 10 Stand Rates We offer exhibitors in the main body of the exhibition, two stand package options: Shell scheme £390 + Space only £358 + VAT per sqm VAT per sqm Includes: Walling, name board, (for stands over 6 sqm’s) fascia, carpet, show guide and Includes: Carpet, show guide online profile and online profile We also offer full packages within the Roaster’s Village and Artisan Food Market areas of the show: Roasters Village Artisan Food Market £1,124 + VAT £860 + VAT Includes: 1m x 2m counter top, Includes: counter top stand coffee machine and power and nameboard If you would like to discuss exhibiting at Caffè Culture 2019, please contact the sales team today: Elliot Gard Dan Holmes Event Director Director +44 (0)207 688 5201 +44 (0)207 688 5201 +44 (0)7900 567 684 +44 (0)7957 605 978 elliotg@livingmediaevents.co.uk danielh@livingmediaevents.co.uk
28–29 October 2019 11 Contact Us If you would like to discuss exhibiting at Caffè Culture 2019, please contact the sales team today: Elliot Gard Event Director +44 (0)207 688 5201 +44 (0)7900 567 684 elliotg@livingmediaevents.co.uk Dan Holmes Director +44 (0)207 688 5201 +44 (0)7957 605 978 danielh@livingmediaevents.co.uk
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