COME LANCIARE UN BUSINESS NELL'HIGH-TECH ITALIANO - Swiss Chamber Milano
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
COME LANCIARE UN BUSINESS NELL’HIGH-TECH ITALIANO Swiss Chamber Milano
JEME IN BREVE
Consulenza da una prospettiva differente,
al tuo servizio dal 1988
Consulenti Customer
45+ Associati 98% Satisfaction Rate
Progetti Miglior JE
35+ all’anno 1ª in Italia (2017)
Supporto e collaborazione
con i docenti
dell’Univeristà Bocconi e
SDA Bocconi
2
IL NOSTRO NETWORK
29 Junior Enterprises in Italia
11 Partner in 5 continenti
J7 Membro del gruppo
3 Progetti internazionali all’anno
3
SERVIZI
Business Planning Analisi di Mercato Analisi Finanziarie Piano Marketing
§ Piani di comunicazione
§ Business model § Market overview § Financial plan § Piani di marketing
§ Business plan § Analisi di domanda e § Lettura e analisi di § Webmarketing
§ Analisi di struttura offerta bilancio § Piani strategici
§ Piani di § Market insights § Restructuring § Piani commerciali
implementazione § Posizionamento § Analisi statistiche
§ Startup mentorship § Analisi di
soddisfazione
§ Mystery shopping
Banche Dati Network Fonti Primarie
4
CLIENTI E COLLABORAZIONI
5INVRSION
Confidenziale – JEME Bocconi Studenti Pag.IL CLIENTE
InVRsion è una startup fondata a Milano nel
2016, che punta a rivoluzionare il mondo del
retail tramite la Virtual Reality.
OBIETTIVO
Strutturare un business plan da presentare ai
finanziatori target per assumere nuovi fondi
per lo sviluppo dei progetti societari e allegare
alla documentazione per la partecipazione ad
un bando dell’Unione Europea per
finanziamenti a fondo perduto.LE FASI DEL PROGETTO
Ricerca di Business Analisi
mercato model finanziaria
8RICERCA DI MERCATO
Confidenziale – JEME Bocconi Studenti Pag.IL MERCATO VR
Volume atteso del mercato Spedizioni di auricolari VR
mondiale VR/AR/XR (2024) attese nel 2022 (in unità)
Commercio al dettaglio 296 Mld $ 18.5 Mln
AR and VR Headset Shipments Worldwide
Manifatturiero 50.
45. 43.5
40.
35
35.
30.
Pharma
(in millions)
26.5
25.
18.5
20.
15.
11
Fashion & Luxury 10.
5.5
5.
0.
2020* 2021** 2022** 2023** 2024** 2025**
Sources: BCG, Statista 10IL VIRTUAL COMMERCE
Il volume atteso Mercato potenziale
dell’E-Commerce per il retail virtuale
mondiale (2024) entro il 2025
3 Tln $
(Goldman Sachs)
1.6 Mld $
Cloud Computing
Strumenti utilizzati per l’analisi
§ Modello di Porter
§ Analisi SWOT
§ Fattori critici di successo
§ Case Studies
11PORTER’s ANALYSIS
BARGAINING POWER OF
SUPPLIERS
• No particular skills needed
• High potential number
LOW • No switching costs to change
supplier
NEW ENTRANTS INTERNAL RIVARLY
SUBSTITUTES
• Very high overall entry costs • High concentration
• 2D represents the
• High costs to get efficiency • No geographical
technological standard
• Possible threat: big e- barriers
• Lower costs
commerce • Market is growing
LOW HIGH LOW
BARGAINING POWER OF CUSTOMERS
• Limited 3D digitalization existing
offering
• Impossibility of upstream
LOW • integration
• High switching costs
• Very wide-ranging number of
• customers
• With no geographical limitsCASE STUDY
Overview KPIs
§ Alibaba is a Chinese company active since 1999 in electronic commerce (online market, § Every kind of financial information concerning Buy+ is not separately disclosed
payment and buying platforms, search engines for shopping, services for cloud by Alibaba.
computing). § Alibaba is still not sure how about how it will employ virtual reality as of yet, as it
§ The company operates mainly in China and has an estimated valuation between 55 and is still very much a technology in full development.
120 billion dollars. § For now, the vision of Alibaba group in VR market is focused on Alibaba’s
§ In 2012, two Alibaba ports handled $ 170 billion in sales, a sum larger than combined GnomeMagic Lab, which has several hundred product models for Buy+ and is
sales on eBay and Amazon.com. working on standardized tools for brands and merchants that sell to build their
§ A new platform called Alibaba Buy+ that allows customers to shop in virtual reality and own 3D inventories, anticipating the day when businesses can set up VR stores
inspect items in 360 degrees has been lunched in 2016. quickly and easily—like a web page.
§ Buy+ was developed by Alibaba Group’s new VR/AR research unit called Gnome Magic § Alibaba claims to have completed 3D modeling for hundreds of products and will
Lab. accelerate the process with standard modeling tools.
V/R Threats
Buy+ is integrated with Alipay. With a nod,
The service does costumers can make payments without the need Technology Consumer benefits
require a simple
to remove the headset to check out.
cardboard VR
headset and a
Alibaba Buy+ technology, even running Since the application doesn’t require
smartphone. on a smartphone is almost any other platform other than a
as precise and accurate as those phone, it results more accessible to
requiring a real VR vision. use, in terms of costs and place.
Alibaba group will act as innovation leader thanks to its
Browse products from handbags to shoes, and great ability to be profitable in a wide market.
even have virtual models showcase the apparel
and accessories on a catwalk.
Sources: Alibaba, FactivaBUSINESS MODEL
Confidenziale – JEME Bocconi Studenti Pag.COMPANY ANALYSIS
Tangibili e Intangibili
01
Il cliente dispone di risorse diverse,
come le soluzioni software, hardware,
nonché i brevetti, il brand ed i clienti.
CAPABILITIES RESOURCES
Digitalization & Data Collection
02
Per il cliente, le due principali
capacità sono strettamente collegate
al mercato retail, offrendo strumenti
di automatizzazione, eye-tracking e
color-sensitivity analysis.
152.3 Competitive advantage analysis of the aforementioned
VRIO components
FRAMEWORK (VRIO framework)
VRIO Framework Valuable Rare Inimitable Organized
Yes, because it Yes, InVRsion’s
of ers a unique organisation
and Yes, InVRsion’s around SKU
unprecedented realistic quality of digitalisation
Yes, only a
SKU visualisation tool digitalization comes from an
couple firms
Digitalisation for 3D software ranks it amongst array of
active globally
visualisation, e- the best firms experienced 3D
commerce and globally experts with
v-commerce diverse
platforms backgrounds
Yes, because it
of ers
Yes, through its Yes, InVRsion
unprecedented
Yes, no other know-how customises data
insights on
company places InVRsion of ers collection
behavioural data
Data Collection as much an exceptional according to
impacting
attention and array of data clients’ specific
marketing
detail to it collection needs creating a
strategies andBUSINESS MODEL CANVAS
Business Model Canvas
Key Partners Key Activities Value Proposition Target Segments
Customer Relationship
Key Partners • Product digitalization, 3D “InVRsion is a company • Customers currently mainly Creating added value for:
visualization and VR specialized in enterprise Virtual acquired though active
• VR/AR Association integration Reality solutions for CPG industry commercial research
• Store virtualization and retail that takes advantage of • Strong network of customer • CPG producers
• Retail Institute Italy • Marketing and behavioral cutting-edge technologies relationships established with
data collection providing real results across some of the largest retailers in • Retailers and distributors
• Khronos Group • partnerships development entire organizations.” the Italian and global market
• Retailer’s customers
• Client network expansion (see collaborations section)
Main Collaborations • Improvement of automation Core values delivered: • Custom solutions always
of the digitalizing process targeted to specific customer Most important customers:
• Digitalization of products needs
• Auchan • Improved product placement
• Esselunga • Innovative shopping experience • Retail chains
• Ferrero • Marketing data collection
• CPG distributors
Key Resources • Behavioral data collection Channels
• Multicedi
• Nestlé
“InVRsion is creating value
• Mondalez International
• Automation of 3D/VR product Core needs satisfying: • Customers at this stage are
processing reached primarily through for retailers by both acting on
• Pepsico • Team of highly experienced • Growth of sales inversion’s commercial their store virtualization -
• Accenture professionals • Significantly improved department active research increasing product
• Ipsos • Collaboration with some of the shopping experience • Because of inVRsion’s placement - as well as by
• Roma greatest retailers in the Italian • Higher availability of products outstanding quality of output
• Increased market reach facilitating and improving
• Pomellato market and service , customers also
• Improved brand awareness their customers’ overall
• Solid client portfolio in acquired through
constant expansion recommendations from shopping experience.”
previous clients
17BUSINESS AREAS
INVRSION ANSOFF MATRIX
INCREASING RISK
Trade Marketing and
New Markets
Market Research
Market Development Diversification
INCREASING RISK
3D-Commerce
Existing Markets
Market Penetration Product Development
Virtual
Commerce
Existing Products New Products
18ANALISI FINANZIARIA
Confidenziale – JEME Bocconi Studenti Pag.ANALISI FINANZIARIA
N. di VR Headsets
Potential Customers
and Active Users
inVRsion’s Market Share
Monthly Fee and ARPU
20PREVISIONI
PREVISIONI DI RISULTATI (2019-2024)*
21CONCLUSIONI
Confidenziale – JEME Bocconi Studenti Pag.IMPLEMENTAZIONE
23RISULTATI
7 Progetti con JEME
€4.5 Finanziamenti Raccolti
(millioni)
“Starting from the design of our business plan,
which provided us with a functional and
effective framework to direct our growth, to
the execution of a market analysis, […], JEME
showed a standard of quality which is difficult
to find even in established consulting firms.”
Matteo Esposito, CEO of InVRsion
24Aurelio Tempesta
Secretary General
aurelio.tempesta@jeme.it
+39 320 564 0887You can also read
