Q3 PRESENTATION, 6 NOV 2018 - Catena Media

 
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Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Q 3 P R E S E N TAT I O N , 6 N O V 2 0 1 8
Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Presenters

             PER HELLBERG   PIA-LENA OLOFSSON
                      CEO                 GROUP CFO

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Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Q3 Highlights

“It’s my belief that Catena Media’s        JUL-SEP 2018     JUL-SEP 2018      JUL-SEP 2018

business, through being in the sweet
spot of the value chain, has substantial   60%              43%               50%
growth opportunities ahead.”               EUR 27.7m        EUR 13.6m         EUR 0.15
                                           REVENUE GROWTH   ADJUSTED EBITDA   EPS GROWTH
                                           YOY              GROWTH YOY        YOY
Per Hellberg / CEO

                                                                                             3
Q3 PRESENTATION, 6 NOV 2018 - Catena Media
CATENA MEDIA IN BRIEF

    CATENA MEDIA PROVIDES
 COMPANIES WITH HIGH-QUALITY
   ONLINE LEAD GENERATION

   Through strong organic growth and
  strategic acquisitions, Catena Media
 has, since 2012, established a leading
market position with approximately 350
 employees in the US, Australia, Japan,
Serbia, the UK, Sweden, Italy and Malta
 (HQ). Total sales in 2017 reached EUR
67.7m. The company is listed on Nasdaq
          Stockholm, Mid Cap.

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Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Our Locations
                                         SWEDEN

                   LONDON - UK

                                               SERBIA

                ANDOVER - UK

                                                                    JAPAN
                               ITALY
    USA                                MALTA

                                                        AUSTRALIA

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Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Catena Media Business Model
                           Potential Leads                                        Leads                                            Converted Leads

                                  SEO                                        Revenue Models:
                                  Marketing Tool                             -   Revenue share
                                                                             -   Cost per acquisition
                                  Pay Per Click                              -   Hybrid
                                  Marketing Tool                             -   Fixed
                                                                             -   Subscription

     Potential Users B2C                           Catena Media’s Platform                          Catena Media’s Customers B2B                     End Users B2C

Catena Media promotes more than 1,200 brands                                                Catena Media has currently about 1,000 online B2B Customers/Operators

                           Potential Leads                                        Leads                                            Converted Leads

                                  SEO                                        Revenue Models:
                                  Marketing Tool                             -   Revenue share
                                                                             -   Cost per acquisition
                                  Pay Per Click                              -   Fixed
                                  Marketing Tool                             -   Hybrid
                                                                             -   Subscription

     Potential users B2C                           Catena Media’s Platform                          Catena Media’s Customers B2B                     End Users B2C

                                                                                                                                                                     6
Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Executive Management

                       PER HELLBERG                 PIA-LENA OLOFSSON         ANDREAS ERICSON
                       Chief Executive Officer      Chief Financial Officer   Head of Mergers & Acquisitions

                       ÅSA HILLSTEN                 JOHANNES BERGH            LOUISE WENDEL
                       Head of Investor Relations   Chief Operating Officer   Head of Legal            7
Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Financials
Q3 2018

             88
Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Strong quarterly revenue growth
  Search revenue         Paid revenue
                                                                                                                    27.7
  Other operating income        Subscription                                                          26.1                 0.4
                                                                                               23.9          0.1
                                                                                                                    3.6
                                                                                        20.1          3.8
 Q3 2018 EUR 27.7m                                                                             3.4
                                                                                 17.3
 YoY GROWTH +60 %                                                                       3.1
                                                                   15.2   15.1   2.8
 JAN–SEP EUR 77.6m
                                                                                                                    23.7
 YoY GROWTH +63%                                            12.3
                                                                   3.7    3.1                         22.2
                                                     10.7                                      20.4
                                               9.6          3.5                         17.0
                                                     2.8
                                        7.5    2.3                               14.5
                               5.9                                        11.5
   EURm                                 2.0                        10.9
                                1.1                         8.8
                         4.1
                   3.0                               7.9
                                               7.3
    1.5   2.0                           5.5
                               4.8

   Q4-14 Q1-15 Q2-15 Q3-15 Q4-15 Q1-16 Q2-16 Q3-16 Q4-16 Q1-17 Q2-17 Q3-17 Q4-17 Q1-18 Q2-18                       Q3-18

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Q3 PRESENTATION, 6 NOV 2018 - Catena Media
Revenues, Q3
                                                                                                                    110.8

                                                                  EURm
                                                SUBSCRIPTION 1%
                                      100%
                                                FLAT FEES 10%                                          67.6
                                                                                      CAGR
•   Very strong performance in                                                        113 %
                                                COST PER
    sports betting in the US market             ACQUISITION
    in September leads to a higher                                                     40.0
    portion of CPA.
                                                39%

•   Subscription revenue was new
                                                                       14.9
    in Q2 accounts for 1% of total
                                                 REVENUE
    revenue in the third quarter.                SHARE
                                                                      2015             2016             2017      RUN RATE
                                                 50%                                                                Q3-18
                                       0%                                                  REVENUES

                                                                  In the period from 2015 to 2017, Catena Media increased its
                                             REVENUE STREAMS Q3
                                                                  revenue by EUR 52.7m, equalling a CAGR (compounded average
                                                                  growth rate) of 113 percent.

                                                                  Run rate is Q3 2018 revenues multiplied by 4.

                                                                                                                                10
Growth in Search Revenue Q3        Organic Growth in Search Revenue Q3

                 YoY                    Organic growth including
  EURm           63%                    acquisitions 27%
                          23.7
                                        Organic growth including
                                        acquisitions JAN–SEP 26%
                 9.2

         14.5

                                        17%
                                                            Organic growth
                                                            solely in
                                                            Catena Media

     Q3 2017    GROWTH   Q3 2018        Organic growth solely in Catena Media
                                        JAN–SEP 17%

                                                                                11
Regulated or taxed markets, Q3

  75%
                          of revenues come
                          from locally regulated
                          and/or taxed markets.

                                                   REGULATED AND/OR TAXED
  The Swedish market is not yet regulated but is
  expected to be regulated by January 2019.

                                                                            12
New Depositing Customers
                               •     Number of NDCs was spiked
                                     during Q2 due to the FIFA World Cup                                 140,154
  Q3 2018 138,000                                                                                                  138,194
                                                                                               133,322
  NDC +37 % YoY                •     Average NDCs value in the US
                                     is much higher than in Europe
  SUBSCRIPTIONS 1,800
                               •     The quality in NDCs are crucial                 113,258
  JAN–SEP 2018 412,000               to be able to measure the value
                                     of the lead                           100,741
  NDC +51% YoY
                                                                91,222
                                                    80,421

                                        67,023
                           56,352
                 47,530

       32,634

NDCs
       Q1 2016   Q2 2016   Q3 2016     Q4 2016      Q1 2017    Q2 2017     Q3 2017   Q4 2017   Q1 2018   Q2 2018   Q3 2018
                                                                                                                             13
Adjusted EBITDA movement, Q2 2018 compared with Q3 2018

•   Catena Media´s adjusted EBITDA margin has
                                                     Adjusted EBITDA%
    increased from 46.4% in Q2 2018 to 49.1% in
    Q3 2018.

•   By using less pay-per-click we have improved
    our margin.                                                             1.3%       -1.7%
                                                                  3.1%
•   We have some economies of scale regarding
    personnel cost.

•   Higher other operating expenses due to the                                                    49.1 %
                                                      46.4 %
    investments in the US. Market and Financial
    Services Segment. These include content expen-
    ses, professional fees and software expenses.

•   The annual company event is affecting Q3 2018.     Q2 2018   DIRECT   PERSONNEL     OTHER     Q3 2018
                                                                 COSTS     EXPENSES   OPERATING
•   The margin of the quarter was impacted by a                                       EXPENSES
    one-time payment of EUR 0.5m. Adjusted EBIT-
    DA-margin excl. repayment amounts to 47.2%.

                                                                                                            14
Adjusted EBITDA movement, Jan-Sep 2017 compared with Jan-Sep 2018

• Catena Media’s adjusted EBITDA margin has      Adjusted EBITDA%
  decreased from 52.6 percent in Jan - Sep
  2017 to 49.1 percent in Jan - Sep 2018.
                                                                         1.5%
• PPC costs have decreased Direct costs                        1,5%                -6.5%
  compared to revenue to focus on maximising
  the positive margin.

• Personnel costs prove economies of scale.        52.6 %                                    49.1 %
• Other operating expenses are higher due
  to increase in professional fees and general
  expenses with regards to setting up opera-
  tions in the US and the Financial Services      JAN–SEP     DIRECT   PERSONNEL   OTHER     JAN–SEP
  segment but also expenses for GDPR and            2017      COSTS     EXPENSES OPERATING     2018
  compliance.                                      EBITDA                        EXPENSES     EBITDA
                                                  MARGIN                                     MARGIN

                                                                                                       15
Statement of Financial Position

                                                                                                           BALANCE SHEET AS AT 30 SEPTEMBER 2018
•     Total assets amounted to EUR 354m.                                                            EURm
                                                                                                                                        11.6    Other²
                                                                                                           Other¹    26.0
•     The Group’s assets consist primarily of intangible                                                Cash and
                                                                                                      equivalents
                                                                                                                     10.6
      assets relating to the high number of acquisitions.
                                                                                                                                        149.3   Borrowings
•     The Company’s liabilities consist primarily of the
      EUR 149.3m bond loan, as well as EUR 65.8m in
      expected earn-out commitments.                                                                                         50%
                                                                                                                             can be
•     Up to 50 percent of amounts committed on                                                         Intangible            settled
                                                                                                                                                Amounts
                                                                                                          assets⁴   316.9    in
      acquisitions can be paid in shares if we choose                                                                                   65.8    committed to
                                                                                                                             shares
      to do so and thus become equity.                                                                                                          acquisitions³

1) Other includes property, plant and equipment and trade and other receivables.
2) Other includes trade and other payables, deferred tax liabilities and current tax liabilities.
                                                                                                                                        126.8   Equity
3) Includes both current (EUR 25.5m) and non-current (EUR 40.3m) commitments
4) Intangible assets primarily relate to goodwill, domains and websites, player databases and
   other intellectual property.

                                                                                                                    ASSETS      EQUITY AND LIABILITIES

                                                                                                                                                                16
Funding
• Multicurrency revolving bank facility with
  Swedbank

     - EUR 30m
     - Floating rate of Euribor 3m (with floor
       of 0) +2.50%
     - Matures 15 January 2021

• Senior unsecured bond with total frame work
  of EUR 250m – of which EUR 150m is issued

                                                 17
                                                 17
Segment Performance, Q3

REVENUE                            REVENUE                              REVENUE
iGAMING                     94%    FINANCIAL SERVICES              6%   TOTAL            100%

   Q3 2018 CASINO                    Q3 2018 FINANCIAL SERVICES
   57% OF REVENUES                   6% OF REVENUES
                            26.1                                  1.6             27.7
   Q3 2018 SPORTS BETTING
   37% OF REVENUES

 EBITDA (ADJ.)              13.1                                  0.5             13.6
 EBITDA MARGIN (ADJ.)       50%                                   32%             49%

                                                                                                18
Financial Costs July to September 2018
                                                                                           JUL – SEP
                                                    EUR, MILLIONS                               2018
                                                    EBITDA                                      13.4
EUR 13.6m EBITDA (ADJ) -> EUR 13.4m
                                                    Depreciation and amortisation               -2.3
REPORTED EBITDA
                                                    EBIT                                         11.1
• Non-recurring costs in Q3 2018 refer to credit    Interest payable on borrowings               -2.1
  facility costs (EUR 0.2m)
                                                    Other gains losses on bond liability        +0.7
• Interest payable on borrowings is on the bond.    at fair value through profit or loss
                                                    Other finance costs (notional               -1.0
• Notional interest is on earn-out liability.
                                                    interest and foreign exchange)

• Depreciation and amortisation, fair value move-   EBT                                          8.7
  ment of the bond and other finance costs have
                                                    Tax                                         -0.6
  no cash flow effect.
                                                    Profit for the quarter                       8.1
• EPS growth of 50%.
                                                    Earnings per share (before dilution)    EUR 0.15
                                                                                               +50%

                                                                                                        19
UK
Potential in Legislation                                                                  “Proof-of-wealth”
                                                                                          While the new ”proof of
SWEDEN                                                                                    wealth” regulation is expected
                                                                                          to dampen the UK market
Limited efficiency in traditional media                                                   growth, it´s nevertheless most
Limited efficiency in and availability of traditional                                     welcome from a responsible
media channels increase the demand of digital                                             gambling point of view.
performance-based advertising. Also, 18% tax rate
will be shared among the parties.                                                         Regulations gives advantages
                                                                                          Tightened regulation is
Increased demand                                                                          positive for Catena Media, and
Increased demand of digital performance-based                                             gives us a market advantage
advertising gives increased pricing and makes lead                                        due to our strength and focus
generation attractive.                                                                    on compliance.

Higher entrance barrier
More strict regulations and higher demands on
compliance make it difficult for new and upcoming                                         ITALY
affiliates. This gives advantages to proven and large
lead generators with track record and efficient opera-                                    Remaining position
tions advantages.                                        GERMANY                          until further notice
                                                                                          Our position remains unchanged.
Limited Impact                                           Business as usual                We conduct business as usual
As far as we can see by new regulations in Sweden        We run our German business       and until further notice. Once
will have no or limited impact for Catena Media.         as before, not foreseeing any    law prohibits us, we will comply
                                                         change within the near future.   accordingly.
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Growth Focus

               21
               21
EUR 100m 2020

                Continued double
                digit organic growth

                Market expansion
                through own core brands

                Fast growth
                                          EUR 100m
                                          Adjusted EBITDA
                foreseen in US market

                Cost efficiency

                A few strategic
                acquisitions

                                                            22
                                                            22
In Pole Position

                   23
                   23
In pole position to exploit the sweet spot of the value chain

                                                                          PHASE

                                                                          1. MONETISED SITES
                                                                          States where Catena Media has top
                                                                          ranking sites that are actively monetising
                                                                          players at high CPA rates.

      *                                                                   2. PRE-MONETISED SITES
                                                                         States where Catena Media has sites
                                                                         building traffic and search ranking
                                                                         positions in preparation for regulatory
                                                                         changes expected in the next 2-3 years.
                                                                         These sites are currently advertising
                                                                         fantasy sports, social casino, ilottery
                                                        PHASE            and other approved lead generation
                                                           1. Monetizing activities
                                                                          sites: 16 depending on the state.
                                                             2. Pre-monetization sites: 35
                                                                          3. BUILD OUT SITES
                                                             3. Build out sites:
                                                                           States20where Catena Media has
                                                                           established domains and initial frame-
                                                                           works for sites which are slated for
                                                                           further development in coming months.

                                                   *Only Online Poker, neither online casino nor Sports Betting.       24
Existing high performance   Own product brands to be
US brands:                  launched on the US market:

  BONUSSEEEKER.COM

                                                         25 25
Top ranking
in New Jersey Sports Betting

    Google results for “nj sports betting”

•    Catena Media sites highlighted by
     red border

•    Results as of Oct 23, search from
     US in incognito mode

                                             26
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Strength in national US market
It´s becoming more and more clear that the US market may well be our largest market already in
2019. Fast development in increased revenue is a clear indicator. High performing sites of ours such
as PlayUSA and LegalSportsReport are organically top ranked.

    Legal Online Sports Betting                             PA Sports Betting
    Legal Sports Betting                                    NJ Sports Betting
    Online Gambling                                         Illinois Sports Betting
    Sports Gambling                                         WV Sports Betting

         *CURRENT GOOGLE POSITION NO 1                            *CURRENT GOOGLE POSITION NO 1

                                                                 *Results as of October 23, search from U.S. in incognito mode   27
ALLBRIGHT REPORT 2018, ”GREEN LISTED”

Among Swedish listed companies,
we are among those with the most
     even gender distribution.
  Since 2011, the Allbright Foundation in Sweden
has evaluated gender equality at companies listed
 on the Stockholm stock exchange. Catena Media
   is ”green-listed” meaning that we are one of
   47 companies on the Swedish stock market
  with equal representation of men and women
             in our management team.

   We are proud of our current gender balance
 within the company. Going forward, we want to
  continue improving to become an even better
employer and to climb further on the list from our
 current 24th position – of which we are proud.

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Key takeaways from the third quarter of 2018

                                        EPS
  Organically Accelerated

                          50%                                                  COST CONTROL
                                                                               Focus

                       DOUBLE DIGIT
               Organic Growth*                    NEW M&A STRATEGY      REVENUES

                             17%
                                                  Fewer, larger and     US Market revenues
                                                  more strategically    growing fast
*Organic growth solely in Catena Media Jan-Sep
17%. Organic growth including acquisitions 27%.
                                                  chosen acquisitions

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Join our journey!
20 Nov                    21 Nov                      7 Feb                  2 May
2018                      2018                        2019                   2019
CTM CAPITAL MARKETS DAY   CTM CAPITAL MARKETS DAY     2018 YEAR-END REPORT   INTERIM REPORT Q1
STOCKHOLM, AT BERNS,      LONDON, AT THE MAY FAIR                            JANUARY - MARCH
BERZELII PARK             HOTEL, 53 STRATTON STREET

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