COMPANY PRESENTATION DEUTSCHE TELEKOM
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DEUTSCHE TELEKOM COMPANY PRESENTATION
DISCLAIMER
This presentation contains forward-looking statements that reflect the current views of Deutsche Telekom management with respect to future events. These
forward-looking statements include statements with regard to the expected development of revenue, earnings, profits from operations, depreciation and
amortization, cash flows, and personnel-related measures. You should consider them with caution. Such statements are subject to risks and uncertainties,
most of which are difficult to predict and are generally beyond Deutsche Telekom’s control. Among the factors that might influence our ability to achieve
our objectives are the progress of our workforce reduction initiative and other cost-saving measures, and the impact of other significant strategic, labor, or
business initiatives, including acquisitions, dispositions and business combinations, and our network upgrade and expansion initiatives. In addition,
stronger than expected competition, technological change, legal proceedings, and regulatory developments, among other factors, may have a material
adverse effect on our costs and revenue development. Further, the economic downturn in our markets, and changes in interest and currency exchange
rates, may also have an impact on our business development and the availability of financing on favorable conditions. Changes to our expectations
concerning future cash flows may lead to impairment write downs of assets carried at historical cost, which may materially affect our results at the group
and operating segment levels. If these or other risks and uncertainties materialize, or if the assumptions underlying any of these statements prove incorrect,
our actual performance may materially differ from the performance expressed or implied by forward-looking statements. We can offer no assurance that our
estimates or expectations will be achieved. Without prejudice to existing obligations under capital market law, we do not assume any obligation to update
forward-looking statements to take new information or future events into account or otherwise.
In addition to figures prepared in accordance with IFRS, Deutsche Telekom also presents alternative performance measures, including, among others,
EBITDA, EBITDA margin, adjusted EBITDA, adjusted EBITDA after leases, adjusted EBITDA margin, adjusted EBIT, adjusted net income, free cash flow,
free cash flow after leases, gross debt, net debt after leases, and net debt. These alternative performance measures should be considered in addition to,
but not as a substitute for, the information prepared in accordance with IFRS. Alternative performance measures are not subject to IFRS or any other
generally accepted accounting principles. Other companies may define these terms in different ways.
2
DEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW
01 Deutsche Telekom: Profile
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brand
BRIEF AND SIMPLE:
OUR KEYFACTS
184 mn € 80,5 bn
revenues *
mmobile customers*
21.0 mn 210 500
employees
Broadband
worldwide *
27.5 mn customers *
fixed network-
customers *
DEUTSCHE TELEKOM: PROFILE STRATEGIE & TRANSFORMATION NETZ, PRODUCTS & INNOVATION SERVICE & BRAND 4
* Figures based on FY annual report 2019. Consolidated figures of “New TMUS” (incl. Sprint) will be reported with the Q2 2020 results.
DEUTSCHE TELEKOM
PROFILE
Customers* Markets Telekom in figures* Employees & responsibility*
184.0 mn mobile customers Present in > 50 countries Revenue € 80.5 bn Employees worldwide: 210,500
27.5 mn fixed-network customers/ Germany, Europe and the USA: Adjusted EBITDA AL1 € 24.7 bn 6,100 trainees and cooperative
21.0 mn broadband customers with own infrastructure Free Cashflow AL1 € 7.0 bn degree students in Germany
Approx. 8.6 mn TV customers T-Systems: global presence & Pioneer of social issues (climate
alliances via partners protection, data privacy, diversity,
etc.)
Financial figures taken from DT 2019 annual report
1 EBITDA After Leases. More details: IFRS 16 – New accounting treatment for leases
* Figures based on FY annual report 2019. Consolidated figures of “New TMUS” (incl. Sprint) will be reported with the Q2 2020 results.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 5
Customers & markets, facts & figures
GERMANY
€ 21.9 bn revenue
46.2 mn mobile customers € 8.7 bn EBITDA AL1 adjusted
13.7 mn broadband lines 60,500 employees
3.6 mn IPTV customers incl. satellite 94,100 employees in Germany overall
Financial figures taken from DT 2019 annual report
1 EBITDA After Leases. More details: IFRS 16 – New accounting treatment for leases
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 6
Facts & figures: Germany
EUROPE & UNITED STATES
Europe:
46.2 mn mobile customers
T-Mobile US:
„New TMUS“*: 6.7 mn broadband lines
86.0 mn mobile customers 4.9 mn IPTV, satellite, cable customers
140,0 mn mobile customers
$ 45.2 bn revenue $ 77,0 bn revenues € 12.2 bn revenue
$ 12.5 bn EBITDA AL1 adjusted € 4.0 bn EBITDA AL1 adjusted
47,300 employees 44,600 employees
Financial figures taken from DT 2019 annual report (*Figures based on 12 month of year 2019 as indicated in
1 EBITDA After Leases. More details:
Financial press conference Feb, 19th 2020.
IFRS 16 – New accounting treatment for leases Consolidated figures incl. Sprint will probably be reported
Direct shareholdings
with the Q2 2020 results.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 7
Facts & figures: EU & US
T-SYSTEMS
Information technology and
telecommunications
services in all industries:
automotive, finance, transport,
retail & public sector
€ 6.8 bn revenue
Pioneer in cloud computing
Corporate customers, multinational
€ 0.5 bn EBITDA AL1 adjusted
corporations & public sector 38,100 employees
Financial figures taken from DT 2019 annual report
1 EBITDA After Leases. More details: IFRS 16 – New accounting treatment for leases
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 8
Facts & figures: TSI
WE TAKE RESPONSIBILITY
Data Privacy Diversity Sponsorship
Leading role in data privacy & data security Leading role in societal and Commitment to culture & sport
Data Privacy Report & diversity-related issues Amateur & professional sports e.g., German
Security on the Internet report Pioneer as first to introduce Group-wide football association (DFB), Bayern Munich,
Honeypots as early warning women’s quota Olympic & Paralympic Games, “New sports
system against cyber attacks Special programs & initiatives to promote experience” project in recreational sports
education & training Culture/examples:
Modern working models, e.g., email Policy International Beethoven Competition,
Exemplary promotion of diversity Beethovenfest
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 9
Responsibility
WE TAKE RESPONSIBILITY
CORPORATE RESPONSIBILITY
Sustainability & Social Engagement Groundbreaking Projects
Environmental and climate protection Group climate protection target:
E.g., CO2 reduction, efficient use of resources, 100% energy from renewable resources until 2021,
sustainable mobility emission reduction by 90% until 2030
Social engagement & stakeholder mgmt. Media, but in secure mode
E.g., promote employees’ social commitments, support offerings for competent media usage
education and competence in media for target groups age 9–99
Sustainable products and innovations
“Blue Angel”
E.g., environmentally friendly and accessible products,
all wireless phones tagged with environment
efficient data centers, eHealth
label “Stop wasting – start caring!”, systematic
Sustainable supply chain reduction of paper, plastic and electronic waste
E.g., binding requirements for the supply chain,
inspections and audits Supplier selection and development:
sustainability as a key criterion
Integrated financial and CR reporting
E.g., mandatory CR KPIs for the entire Group in the annual Success in renowned Ratings & Rankings:
and CR reports, sustainability indexes RobecoSAM, oekom, CDP and Sustainalytics etc.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 10
ResponsibilityHOW WE SEE OURSELVES
It is in our nature to seek the company of others: Our network is an artery pumping life: fast, reliable,
humans need this interaction in order to move forward. and secure. It provides easy access to all who need it.
Sharing fosters closeness. It is the very reason we choose to
share our important moments with those important to us. We are close to the consumer and are transparent, fair,
and open to dialogue. We identify innovative products
We share events, experiences, and opinions – sometimes even our at an early stage and develop them in collaboration with
possessions. We share knowledge and our ideas. And quite often, by our partners. We do all of this better than anyone else.
sharing these thoughts, we turn them into something bigger, something This ability forms the basis of trust – an essential
better. That is what drives us. ingredient for long-lasting relationships.
We, Deutsche Telekom, are more than just another company, which Precisely this is the essence of our work at Deutsche
provides society with infrastructure. Whatever the circumstances, we are a Telekom. Together, with passion, focus and sustainability,
trusted companion in both people’s private and work lives. Whenever. we are entering a world of infinite possibilities for each and
Wherever. Forever making life easier for people and enriching it is our every one of us. It is our contribution to social togetherness.
mission.
This connects us.
11OUR GUIDING PRINCIPLES
DELIGHT OUR GET THINGS ACT WITH TEAM I AM T – STAY CURIOUS
CUSTOMERS DONE RESPECT TOGETHER – COUNT ON ME & GROW
& INTEGRITY TEAM APART
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 12
Our Guiding PrinciplesWE ARE RESPONSIVE
BOARD MEMBERS DEUTSCHE TELEKOM AG
Timotheus Höttges Adel Al-Saleh Birgit Bohle
Chief Executive Officer (CEO) Deutsche Telekom AG Board member for T-Systems Board member for Human Resources & Legal Affairs,
Labor Director
@tim_hoettges @adel_al_saleh
linkedin.com/in/timhöttges linkedin.com/in/adel-al-saleh @bibohle linkedin.com/in/birgit-bohle
Srini Gopalan Christian P. Illek
Board member for Europe Board member for Finance (CFO)
linkedin.com/in/srini-gopalan-061882 linkedin.com/in/christianillek
Thorsten Langheim Claudia Nemat Dr. Dirk Wössner
Board member for USA and Group Development Board member for Technology and Innovation Board member for Germany
Deutsche Telekom AG
@claudianemat @dwossner
linkedin.com/in/thorstenlangheim linkedin.com/in/claudianemat linkedin.com/in/dirkwoessner
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 13
VorstandDEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW
01 Deutsche Telekom: Profile
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & BrandOUR AMBITION: LEADING EUROPEAN TELCO
GROW
LEAD
LEADIN
INCUSTOMER
CUSTOMER EXPERIENCE
EXPERIENCE LEAD
LEADIN
IN TECHNOLOGY
TECHNOLOGY LEAD
LEAD IN BIZ PRODUCTIVITY
IN BUSINESS PRODUCTIVITY
ONE CONNECTIVITY INTEGRATED SECURE ICT SOLUTIONS
& PERFECT SERVICE GIGABIT NETWORKS & BIG IOT
SAVE FOR GROWTH INVESTMENTS
SIMPLIFY, DIGITALIZE, ACCELERATE & ACT RESPONSIBLY
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 15OUR FMC+ STRATEGY: DIFFERENTIATE BEYOND SPEED …
The “Plus” in FMC+ makes a difference
“The broadband
that can do more!” Focus on our core business: seamless, integrated connectivity (FMC)
and connected services
More value for our customers by bundling connectivity and additional
Smart Home
services
Selected partnerships to always provide our customers the best
Hallo
Magenta! Magenta TV possible services
Continuous product and service innovation
FMC/One
connectivity
Capital Markets Day 2018: Ambitions
FMC HH penetration3 (in %)
Couch
Experience2 Security
≈ 30% > 50%
18% 26%
Gaming
2017 2021e 2017 2021e
1 FMC = Fixed-Mobile Convergence 2 “Couch Experience” denotes auto configuring WLAN routers for optimal WiFi-connectivity at home 3 FMC HHs/fixed broadband base; Source: DT Capital Markets Day (CMD) 2018 all-in one document
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 16
Lead in customer experience… AND STRIVE FOR LEADERSHIP IN CUSTOMER EXPERIENCE
Loyalty needs a great and emotionalized customer experience
“Moments of truth” along the customer journey
illustrative Best customer experience & fair treatment of our customers
Ensure timely “Soften” 12 month Reward customer loyalty Improved single contact resolution rate1 with multifunctional service
provisioning & proper promo roll-off with – attractive tariffs for loyal teams (“team of experts” approach)
CPE installation personalized goodies customers
Use data to gain better understanding of our customer needs
Net Avoid bill shock (e.g. proactive discovery and handling of problems predictive
(e.g. roaming) with Utilize human
Promoter interaction as a
Score proactive customer
differentiator
maintenance) while 100% protecting customer privacy and security
(NPS) communication
of their data
DT
ambition
Classical Capital Markets Day 2018: Ambitions
telcos
Contact resolution within 24h2 Rate of complaints
66% > 80% 4%
≈ 1%
-4 -2 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28
Contract duration (months) 2017 2021e 2017 2021e
1 Single contact resolution rate measures the percentage of customer complaints that were solved after first contact 2 Q1 2018; Source: DT Capital Markets Day (CMD) 2018 all-in one document
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 17
Lead in customer experienceLEADING IN TECHNOLOGY WITH INTEGRATED GIGABIT
NETWORKS
Our ambition is best fixed & mobile network
Smart network rollout to fit investment goals
Push 5G and fiber rollout both in Germany and in our EU footprint:
In mobile (4G & 5G) we strive for a leading position in our markets
Data analytics
Co-operation based site
In fixed we invest into FTTH1
with competitors planning Expand our 5G leadership position in the US, leveraging synergies
in white spots & after merger (e.g. enhanced spectrum, cell sites)
rural areas
In parallel, we transform our core using innovative technologies,
such as NFV2, for more efficiency and further improvement of our
services
New use cases Capital Markets Day 2018: Ambitions
stationary and on the
move drive demand Fiber rollout (HHs) Fiber coverage Mobile: macro
for bandwidth and (% of HHs)3 cell sites (K)
lower latency +2 mn p.a. 30% 36
17% 27
2017 2021e 2017 2021e 2017 2021e
1 Fiber-to-the-Home 2 Network Function Virtualization 3 GR, HU, SK and HR
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 18
Lead in technologySTRENGTHEN COMPETITIVENESS & DIGITALIZATION IN B2B
Ambition: “Partner of choice in digitization”
DT as a trusted partner with strong B2B brand and
customer base, and a strong portfolio Global connectivity solutions are the core of our value proposition for
business customers (5G, MPLS+, SD-WAN, M2M platforms, campus
networks)
IoT, Security and digital solutions complement our B2B connectivity
TC BUSINESS SECURITY & IOT IT BUSINESS
LONG-TERM ENTREPRENEURIAL FOCUSED offering
COMPETITIVENESS FREEDOM TRANSFORMATION Large national access network & sales force and strong reputation as
ICT provider (8x isg/Experton benchmark leader)
Capital Markets Day 2018: Ambitions
B2B revenues (€ bn) B2B revenues (€ bn)
6.0 6.5
3.2 3.6
2017 2021e 2017 2021e
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 19
Lead in business productivityDRIVE EFFICIENCY…
Key efficiency levers for DT
Our efficiency levers are based on two pillars
Push self-service, reduce product complexity
Automate E2E processes (e.g. service bots)
Use data analytics for operations (e.g. predictive maintenance)
Focus central initiatives and invest in best talents
Leverage cross-country synergies (e.g. one app, smart speaker)
“Start small and earn the right to advance”
Digitalization Economies of Skills
Increase organizational Increase productivity by Capital Markets Day 2018: Ambitions
efficiency by automation of focusing on skills and
manual processes successful products Indirect cost DT ex US (€ bn)
18.5 0.8
0.4 0.1 0.2 17.0
2017 2021e
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 20
Save for growth investments…TO FUND INVESTMENTS FOR FUTURE GROWTH
We save money to invest into the future
DT’s innovation vehicles and focus areas
Major investment areas
Corporate Innovation Fund for internal seed
CIF & acceleration topics We heavily invest into our network (e.g. > 4 € bn annually in Germany1)
And have some financial leeway for potential inorganic investments
Innovative products developed by cross-
functional teams in agile collaboration formats
Our innovation guidelines
Start-up incubator, providing support with We push innovation in the focus areas of our strategy (e.g. 5G Edge,
infrastructure, logistics & funding
Campus Networks) via central funding
Internal research and development department
We accelerate the development and time to market of our innovation
T-LABS AI Foundry
priorities with a wide range of innovation vehicles
Financial investments in external
companies Innovation target
Strategic investments in external Investment allocation2
TIP 2.0 companies
Innovation budget
Partnerships Joint innovation projects with partners
Network and infrastructure
Spin Offs Spin-off investments emerged from CIF projects
2019
1 Cash Capex segment Germany without investment in spectrum 2 Innovation budget comprises innovation projects and financial investments; Network and infrastructure investments in Germany
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 21
Save for growth investmentsTHINK DIGITAL – ACT SIMPLE WITH AN AGILE MINDSET
What does it take to make it work?
Vision: simple, automated “one click” experience
Marketing & Sales: Push online channels & personalized offerings
Enhance digital touchpoints Customer Service: Drive customer self-service (app, chat) and 360°
& ensure 100% digital customer view
customer journeys Network & IT: Increase investment efficiency; shorter time-to-market in IT
Steering & Support: Push employee self-service and automate
repetitive tasks (e.g. planning/ forecasting)
Simple, transparent
Organization: “New work” and agile collaboration, incl. upskilling of
products, one-click
processes employees
Capital Markets Day 2018: Ambitions
One App Penetration IT - average delivery time
> 50% 18 months
Data-empowered intelligence for 20% 6 months
100% data-driven decision making
2017 2021e 2017 2021e
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 22
Simplify, digitalize, accelerate &
act responsiblyACT RESPONSIBLY BOTH SOCIALLY & ENVIRONMENTALLY
Keep adapting to consumer trends & social challenges
“Act responsible” means …
Enable digital participation for customers and our society by fostering
... TO DEVELOP ... TO STRENGHTEN ... TO ACHIEVE
DIGITAL EMPLOYEE DT’S CLIMATE
digital competencies & responsibility as well as ethics
COMPETENCES ENGAGEMENT TARGETS Strengthen employee engagement & willingness to change
Vigorous execution of our climate strategy1, and enhancing the
protection of resources and circular economy with our strategic
initiative program “We care for our planet”
Ambitions
Reduction of CO2 emissions2 Renewable energy
(carbon-neutral until 2050) consumption 100%
and responsibility in and willingness to and to protect other
our society change resources -90%
2017 2030e 2017 2021e
1 DT climate strategy 2 Emissions from own activities and from purchased energy
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 23
Simplify, digitalize, accelerate &
act responsiblyDEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW
01 Deutsche Telekom: Profile
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & BrandFibre
30 000
5G mobile
sites (GER)
MULTI AWARD-WINNER:
OUR BEST NETWORK
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 25
NetworkOUR BEST NETWORK AT A GLANCE (GERMANY)
FACTS, FIGURES, DATA
Fixed network Mobile network
UP TO 250 MBIT/s UP TO 100 MBIT/s UP TO 300 MBIT/s
FOR 23.4 MILLION HOUSEHOLDS1 FOR 32.5 MILLION HOUSEHOLDS1 MOBILE SURFING USING LTE
98.2% LTE NETWORK COVERAGE
17,000 NEW STREET CABINETS MOBILE BROADBAND SPREAD OVER 87% AREA COVERAGE1
ALMOST EVERY 30MINS A NEW STREET
CABINET FOR HIGHSPEED INTERNET2
99.8% 2G VOICE COVERAGE
MOBILE VOICE TELEPHONY
1.7 MILLION LINES WITH FTTH
IN GERMANY1 5G COVERAGE: 99% OF THE POPULATION
BY 2025 AND 90% AREA COVERAGE
APPROX. €70,000/KM OVER 550,000 KM 30,000 SITES
FIBER OPTIC COSTS OF FIBER-OPTIC CABLES TARGET FOR 2024: UP TO 10,000 NEW SITES
1 As at Q1/2020 2 In 2019
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 26
Network: Facts, figures, dataOUR BEST NETWORK AT A GLANCE
PRIZES AND AWARDS
Best network coverage, bandwidth, and stability.
Both fixed and mobile.
Broadband quality leader in mobile and fixed networks
Innovative products
Biggest bandwidths
Best network coverage
Multi award-winner.
For the 6th time in a row: Deutsche Telekom has won
the major mobile network tests of magazines connect
and CHIP
Car Connectivity Award: 7 out of 10 readers voted
Deutsche Telekom the best in-car network
TÜV certified: Telekom Deutschland offers LTE
mobile network quality, based on the QvK standard.1
1 QvK = Quality rating from the customer’s perspective using the following criteria: “call setup success rate,” “call stability,” and “voice quality,”
as well as “data transfer success rate” and “service quality based on average data throughput.”
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 27
Network: GermanyWE OFFER THE BEST NETWORK COVERAGE, BANDWIDTH,
AND STABILITY. BOTH FIXED AND MOBILE.
Network coverage Hybrid Vectoring Investments 5G
Our LTE network reaches Our hybrid connection With our vectoring rollout, we Der Ausbau breitbandiger We are a major driving force
98.1% of the population in combines the strengths of are optimizing the capacity Netze umfasst den Großteil in the development and
Germany. We deliver top the fixed network and the and speed of our existing des Investitionsvolumens des rollout of 5G.
speeds with the most cutting- LTE mobile network: network. With Supervectoring Konzerns im Inland von
edge mobile network and maximum performance at an we increase performance up derzeit mehr als 5 Mrd. €
largest fiber optic network in increased data load. to 250 Mbit, 22 million pro Jahr.
Germany. In total, we have households have access to
laid over 550,000 km of fiber supervectoring..
optic cables.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 28
Network: GermanyNETWORK REQUIREMENTS ARE BECOMING MORE COMPLEX
THE NETWORK OF THE FUTURE IS SETTING THE COURSET
The fiber optic and mobile networks in Germany require further expansion and construction.
Bandwidth Network coverage User experience Devices Latency
The number of broadband Complexity is spiraling – it’s Virtual and augmented reality The demand for broadband Low latency will be essential
lines is continuing to rise. not all just about bandwidth are creating new user is booming due to the for tomorrow’s network, for
New applications need faster any more. Fiber optics, experiences; self-driving continual growth of example for self-driving cars
connections and a bigger vectoring, LTE, and hybrid is vehicles are just one networked devices and or gaming. Round trip delay
volume of data. the sought-after technology example. As VR applications wearables. Permanent must be minimized in the
mix to meet the need for require five times the internet connectivity is mobile network to enable
widespread network bandwidth of HDTV, the posing whole new challenges “real-time communication,”
coverage. burden on networks will for global networks. for example through 5G.
continue to grow
significantly.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 29
Network: GermanyPRODUCTS FOR OUR
CONSUMERS
Magenta
EINS
Magenta
SmartHome
Magenta
TV
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 30
Products: ConsumersWE HAVE THE BEST OFFERS
PRODUCTS AND SERVICES FOR CONSUMERS
We offer products and services that are innovative, safe, and simple too.
MagentaEINS MagentaTV Magenta SmartHome
We are always working on ways to It offers something for everyone: The control hub for the smart home.
improve MagentaEINS. TV, series, movies, shows, and Connect smart devices from different
documentaries on Megathek, brands at the touch of a button and
MagentaSport, plus access to control them with an app.
streaming services.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 31
Products: ConsumersMAGENTA EINS – A ONE-STOP SHOP
CALL, SURF, WATCH TV, STREAM.
Numerous benefits always included. All from Deutsche Telekom.
Better price & better performance
Save €5 per month on your cell phone bill
Twice the data volume
Flat from fixed line to all mobile networks
Twice the data volume also for Family Cards
More service
Preferential provision of the latest top smartphones on their launch
Free replacement phone within 48 hours
Expert service available incredibly fast, for families too
MagentaEINS Prepaid
Combine fixed line and prepaid and get 1GB additional data volume/month
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 32
Products: ConsumersMAGENTA TV
ONE FOR ALL
Using MagentaTV our customers watch their favourite shows whenever they want – even on the go.
Huge range of shows on more than 100 TV networks, more than 20 of
which are in HD.
Megathek – unique content included in MagentaTV.
Originals and exclusives; the best of ARD & ZDF, top international series,
plus highlights for kids and teens.
Best partner content with access to streaming services such as Netflix,
Amazon, Sky and Videoload plus video and media libraries.
TV on demand at any time through restart, 7-day replay, timeshift,
and recording.
Intuitive operation with everything at a glance.
Watch TV anytime, anywhere with MagentaTV.
New: MagentaTV stick
MagentaTV and other streaming partners flexible to go on (almost every) TV
– easy to connect via HDMI and WLAN
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 33
Products: ConsumersMAGENTA SMARTHOME
DIGITALIZATION IS REACHING HOMES
With Magenta SmartHome, our customers have control over their home 24/7 – even when they’re on the move.
Feel even more at home: Safety, energy savings, convenience, and the
peace of mind that everything’s fine at home.
More than 300 devices in one app: SONOS, Philips, Amazon, eQ-3,
Netatmo, OSRAM, Miele, D-Link, and many more – everything works in
synch with Magenta SmartHome.
Intuitive setup and operation via an app and voice control, and now using
Deutsche Telekom’s Smart Speaker too – with no drilling or screwing
required.
Future-proof thanks to intelligent networking via the Qivicon platform with
regular updates and a continually growing portfolio of many prominent
partners.
Data security thanks to data storage in German data centers and Deutsche
Telekom’s strict data protection policy.
Free to Deutsche Telekom fixed network customers with a Speedport
smart router.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 34
Products: ConsumersSERVICES FOR OUR
BUSINESS CUSTOMERS
Digital
Connectivity Security
Cloud &
Infrastructure
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 35
Products: B2BWe bring the
best technology
We enable 163 m passengers p. a. to find
and industry their gate at the airport
expertise to We help increase life expectancy through
connected healthcare
accelerate our We save time and reduce emissions in 100
cities with our mobile parking app
clients success
Our Automotive SOC1 keeps an eye on
vehicles and fends off potential cyberattacks
We gather data, calculate and bill road tolls
for 140,000 vehicles every day
1 Security Operation Center
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 36
Products: B2BWE ARE ONE OF THE WORLD’S LEADING PROVIDERS OF
DIGITAL SERVICES
Dedicated to client’s success Holistic approach Focused on outcomes
We are proud to work in close Four building blocks as Unique combination of vendor-
collaboration with the world’s basis for every digital independent and fully-integrated
leading companies – with many transformation. End-to-End eco-systems enables
organizations a partnership that spans Our brand promise: compliant and successful
over 25 years Let’s power higher performance outcomes
Unbeatable skills & passion Quality matters Security is our DNA
The only provider with both Our quality program ensures Excellence in the protection
comprehensive IT and the uninterrupted availability of data and technical
connectivity competence of systems and infrastructure infrastructure, acquired
with industry process over decades
expertise
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 37
Products: B2BDIGITIZATION NEEDS A
HOLISTIC APPROACH
Connectivity Digital
Four building blocks to
create value for every digital
transformation – integrated
by the unique T-Systems
approach
Cloud & Security
Infrastructure
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 38
Products: B2BConnectivity
We run one of the largest
Laying the basis for successful global networks world-wide
with over 210,000 sites
digitization, we apply highest
Freemove Alliance for
quality standards and harmonized international
mobile tariffs based on
operational excellence offering broadest LTE coverage in
Europe
fast, agile and secure access to
Leading End-to-End SD
data and applications worldwide. Portfolio with secure and
controlled migration path
Innovative Campus Networks
based on 5G
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 39
Products: B2BDigital
Building tomorrow needs a 4,800 employees
trusted and skilled digital worldwide focused
on digital solutions
services provider that can Over 5,000 digital solution
integrate cloud, IoT, security projects annually
and networks with an agile Over 1,000 successful SAP
projects yearly
End-to-End approach.
7M users use our SAP
systems
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 40
Products: B2BCloud & Infrastructure
10,500 transformation
Harness the potential of cloud and integration experts
in 17 countries
for your business: use the
65,000 live cloud systems
experience of a multi-cloud for > 600 enterprise
customers worldwide
orchestration provider and a
33 Data Center buildings -
cloud pioneer with more than thereof 16 Twin Core Data
10 years of experience. Centers
Largest SAP Hosting
Provider worldwide:
More than 900 TB HANA
databases for our clients
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 41
Products: B2BSecurity
With Europe’s largest integrated 1,500 cyber security
Cyber Defense and Security professionals
Operation Center we create the Over 20 years of expertise
in cyber security
Cyber Security Protection Shield
Security deeply
for you. We offer the same high embedded into
network connectivity
professional standard “Made in
Germany” with which we protect One of the largest threat
intelligence databases
ourselves.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 42
Products: B2BGLOBALLY CONNECTED WITH STRONG PARTNERS
By collaborating with specialists More than 2,000 best-of-breed technology partners, investments in > 100 start-ups
in joint development projects,
technology and sales alliances,
we are expanding our target
markets and creating genuine
benefits for our clients.
Our partners are committed to
the zero-outage principle and
comply with shared quality
management standards.
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 43
Products: B2BRENOWNED ICT ANALYSTS AND CONSULTING FIRMS
CONFIRM OUR LEADING ROLE IN 2019
Connectivity Digital Cloud & Infrastructure Security
Leader Leader Leader Leader 3x Leader
Leader
DT – Business & RADar IoT AR Digital Business 2x Leading Providers of Private/Hybrid Cloud Data Cyber Security Solutions &
Network Services Platforms Europe Germany (JAN 2020) SAP Services Center Services & Solutions Services, Security Services,
Europe (APR 2019) Germany (JUlI 2019) Ger & CH (JAN 2019) Germany (AUG 2019) Large Accounts
Digital Workplace Germany (AUG 2019)
of the Future Cloud Transformation/ 4x
2x
Germany (NOV 2019) Operation Services & XaaS
Germany (MAY 2019)
Leader Leader Success
Digital Business Leader Global Data Product
SD-Network Solutions & DT/TSY Global Industrial Managed Public
Transformation 4x DCO and Hybrid Infra- 3x Assessment - Magenta
Services, Germany, UK, 17x IoT Services (APR 2019)
Nordics, Global (AUG 2019)
Germany (FEB 2019) structure Managed Services Cloud Services Security 2018 (JAN 19)
Europe (JUN 2019) Germany (NOV 2019)
IoT – Transformational
Services, Technology 2x SAP HANA & Leonardo Award
Germany (JUN 2019) Ecosystem Partners 8x Frost Radar: 2019 Growth,
Leader Germany, Brazil (AUG 2019)
Social Business Innovation & Leadership
Managed IoT
Collaboration Award European Managed
Connectivity Services Germany (JUN 2019) Salesforce Ecosystem
2x Security Services Market
Worldwide (DEC 2019) Germany (APR 2019) (2019)
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 44
Products: B2BAgility
Collaboration Focus
OPEN TO THE NEW
INNOVATION AT
DEUTSCHE TELEKOM
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 45
InnovationINNOVATION AT DEUTSCHE TELEKOM
Collaboration Long-term Innovation priorities backing our strategy
WORKING TOGETHER
ACROSS DIVISIONS LEAD IN
CUSTOMER
BEST CONNECTIVITY EXP, SUPERIOR ENTERTAINMENT
EXPERIENCE SEAMLESS & UNLIMITED EXPERIENCE OTT-LIKE HOME EXPERIENCE
LEAD IN 5G
TECHNOLOGY LEADING IN 5G TECHNOLOGY
Agility & EDGE CLOUD NETWORK DIFFERENTIATION SUSTAINABLE TELCO
SPEED & FLEXIBILITY LEAD IN BUSINESS
THROUGH FINANCIAL PRODUCTIVITY BEST GLOBAL CLOUD TRUSTED SECURITY
SUPERIOR BUSINESS
STAKES CONNECTIVITY EXPERIENCE EXPERIENCE
PRODUCTIVITY
SIMPLIFY,
DIGITIZE,
ACCELERATE, VOICIFICATION FOR DT SERVICES BIG DATA & AI-ENABLED
ACT RESPONSIBLY & PARTNERS DIGITAL EXPERIENCE ORCHESTRATION & OPEN APIS
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 46
Innovation... IN COOPERATION WITH PARTNERS WORLDWIDE
Group Partnering & Devices hub:raum T-Labs
Promoting innovation worldwide Innovation transfer from the world of start-ups Research from the world´s best universities
Increase in revenue and differentiation through Early development of new business ideas. Continuous Developing feasible ideas -T-Labs identifies relevant
complete integration into Deutsche Telekom’s ‘scouting’, start-up programs, strategic investments approaches from the academic world
product and development processes
Time to Market
Short term Long term
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 47
InnovationEXAMPLES
INNOVATION TOPICS CONTRIBUTING TO STRATEGIC PILLARS
Smart Home Edge Cloud Campus Networks Voicification
Best Smart Home experience1 Cloud closer to devices & Exclusive networks increase Voicification to increase
customers performance convenience
Magenta Smart Home as integrated part Edge cloud brings data processing to Dedicated cellular connectivity, edge Smart voice control to further enhance
of router & broadband proposition, ready the edge of the network, closer to computing and integrated digital the way our customers experience our
to reach mass market scale devices and customers, and enables low applications empower enterprises’ services, and to simplify interaction with
latency use cases such as augmented production automation, flexibility and technology and devices
reality or connected driving resilience.
SIMPLIFY, DIGITIZE,
LEAD IN CUSTOMER EXPERIENCE LEAD IN TECHNOLOGY LEAD IN BUSINESS PRODUCTIVITY
ACCELERATE, ACT RESPONSIBLY
1 Connect Magazine Survey 2020
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 48
InnovationDEUTSCHE TELEKOM COMPANY PRESENTATION
OVERVIEW
01 Deutsche Telekom: Profile
02 Strategy & Transformation
03 Network, Products & Innovation
04 Service & Brandapprox.
100 million
customer contacts/
year
> 7 million
lines provisioned /
year
Digital
service
„Telekom hilft“,
AWARD WINNER MagentaApp,
VoiceID, …
OUR SERVICE
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 50
Best Customer ServiceBEST CUSTOMER SERVICE
EXAMPLE: GERMANY
AWARDS FOR OUTSTANDING CUSTOMER SERVICE
Awarded regularly:
TÜV’s “good” seal of approval for customer service
European Business Award: EU accolade awarded for excellence
and an innovative and successful business model throughout Europe
Customer service Workload field service
45 million phone calls per year 18,000 on-site custumer appointments per day
9,5 million letters/faxes/emails per year 7.3 million subscriber lines provisioned per year
Customer service in SocialMedia: 2.8 million customer line faults cleared per year
“Telekom hilft” [Telekom helps] on Facebook and Twitter feedback platform
Customer service via app:
MagentaService app and DSL Hilfe app
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 51
Best Customer ServiceOUR OBJECTIVE IS TO OFFER THE BEST CUSTOMER SERVICE
OUR CUSTOMER SERVICE IS AVAILABLE EVERYWHERE IN MANY DIFFERENT FORMS
Our customer service is tailor-made, cross-channel, digital, yet has the personal touch.
Reliable service partner Online channels Telekom Shop
for consumers and business customers Our digital service Showcase for our customers
30,000 people1 ensure the best customer We are the first service provider in Germany We are the source of inspiration for digital
experience with approx. 100 million to have a website that looks the same on solutions and bring Telekom to life towards
instances of customer contact annually desktops, tablets, and smartphones customers
We advise, sell, install, and troubleshoot Omni-channel services offer seamless We are the personal companion and feel
We support our customers on the phone and customer service contact responsible for all needs of our customers
on site – with an expert, personal touch Europe’s largest customer service community We are quality leader in sales – either private
We develop and distribute customized ICT with “Kunden helfen Kunden” [Customers or business customers
services from a single source Help Customers] and Telekom hilft [Telekom We are not satisfied before our customers are
1 As at July 2018
helps]. happy
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 52
Best Customer ServiceOUR RANGE OF CUSTOMER SERVICE OPTIONS
LEADING IN THE SECTOR
Dialog and service quality across digital contact channels MeinMagenta app
As a communications provider, we offer the best overall tracking across all MeinMagenta app is the most comprehensive service app from any
sectors and keep our customers satisfied through digital contact channels telecommunications provider and offers the most extensive range of
such as Facebook, Twitter, video chats, or online communities functions for mobile and fixed line customers
We are the only provider to be strongly positioned across all digital MeinMagenta app was awarded two consecutive years (2018/19)
channels and touchpoints compared with direct competitors best telco app in Germany by magazine Connect
Our “Telekom hilft” customer service brand is considered the most MeinMagenta app offers wide service range, e.g. check data usage and
appealing costs, view bills, review rates and contracts, online help, personal offers or
router installation
AskMagenta is an AI-based chatbot - fully app integrated it supports
customers in (almost) all service dimensions, clears requests or
intelligently forwards to (human) colleagues (live chat & call back)
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 53
Best Customer ServiceOUR RANGE OF CUSTOMER SERVICE OPTIONS
NEW SERVICES FOR OUR CUSTOMERS
WhatsApp
@TELEKOM
My Telekom
technician Chatbots Callback service Voice ID WhatsApp MediaTransfer
We tell the customer Our digital service Our Deutsche Telekom Our customers can Quick, easy and MediaTransfer is a
when the service assistants answer customers don’t have use their own voice to intuitive channel to get simple digital entry
technician will be on customer queries to wait on the line; we prove their identity on in contact to Telekom via channel for solving
site quickly, simply, and call them back the hotline WhatsApp customer requests in
The customer can around the clock Customers can be put The process is secure Customers place first contact
postpone appointments through to the same and extremely simple requests no matter Customer can send
using the online service consultant again Customers no longer where they are. The documents, photos and
Live service technician have to remember customers don’t have to signatures directly via
status their customer number adjust to DT, we follow link during call – easy
customer preferences without additional codes
The online service
Questions anytime via or entry login-ins
offers a direct channel
for customer feedback preferred channels
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 54
Best Customer ServiceWe enhance
people’s lives by
enabling them to
participate in
communities and share
special moments –
everywhere in the world.
OUR BRAND POSITIONING
LIFE IS FOR SHARING
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 55
Brand PositioningBRAND ASPIRATION
BRAND How do we bring our promise to life?
POSITIONING BRAND PROMISE
What is our mission?
We help society to bridge We build a recognized digital
the digital divide BRAND CORE company where people like to work
We take a stance in societal issues Implicit customer benefit We reshape the workspace,
that enable people to make the pioneer new working models and
most of digital technology, so digital competencies, so that our
that nobody is left behind. business transforms
from inside out.
We transform businesses
and public sector We make everyday life smarter
We use our digital expertise, We provide digital products and
so that businesses can thrive and Participation Enriching life services, so that life becomes
public institutions can provide a easier and more enjoyable.
better quality of life to citizens. Joint experiences
We connect everyone to the
opportunities of now.
We liberate the internet
We deliver a superior network experience, so that everyone is 56
connected seamlessly, any time and anywhere.OUR BRAND WORLD
“LET’S FALL IN LOVE WITH MAGENTA”
Magenta – much more than just the DT company colour and the most important
element of our brand appearance.
For us Magenta goes one step further – it has become a real feeling to us. With our
lifestyle products our employees show their pride and brand commitment externally.
In our shop we show our favourite colour: sometimes loud, sometimes more silent –
but always stylish and up-to-date.
lovemagenta.com
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 57
Brand worldOUR BRAND VALUE
Continuous Brand Value increase since relaunch Brand Value Ranking 2019
by Brand Finance PLC, London
2019 // 46.3 bn. US $
MOST
VALUABLE
+ 420% EUROPEAN
TELCO BRAND # 75
# 24
#1
# 78
# 225
2008 // 8.9 bn. US $ # 274
DEUTSCHE TELEKOM: PROFILE STRATEGY & TRANSFORMATION NETWORK, PRODUCTS & INNOVATION SERVICE & BRAND 58
Our brand valueTHANK YOU
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