COMPANY PROFILES - March 2021 petage.com | 19 - PageTurnPro
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
COMPANY
PROFILES
March 2021 petage.com | 19
COMPANY PROFILE SPONSORED CONTENT
COMPANY NAME: Whitebridge Pet Brands
COMPANY FOUNDED: 2014
HEADQUARTERS: St. Louis, MO
NUMBER OF EMPLOYEES: >100
W e know from personal experience,
and published research, that pet
ownership has physical and mental health
benefits for us. Very simply, pets make
us happy and healthy. Our responsibility
is to care for our dogs and cats so they
too can live happy and healthy lives.
As pet parents, we experience those benefits
personally and at Whitebridge we have the
unique privilege of delivering on that prom-
ise of health and happiness for dogs and cats.
We are committed to better nutrition, which
means Natural and Minimally Processed
Foods, Treats and Complements, precisely for-
mulated to meet a dog’s or cat’s specific needs.
MELIA REEVES-LONG, ANN HUDSON, LIZ ISENMANN, SANDY HALL, LAUREN SCHWAAB, BASSIA HUO
Whitebridge is at the crossroads of Health
and Happiness for People and Pets and our As a team, we are committed to the concept ing brands to the customer journey and dis-
team manages a portfolio of brands in three of “better together” and we draw on expertise covering new ways to bring pet owners to the
pillars, based on the way consumers shop. from all corners of the company to deliver on point of purchase.
Dogswell food, treats and supplements offer the promises we make to people and pets. Stacey Luna is a leader on the finance team,
SOLUTIONS for pets with specific needs. In an issue dedicated to women leaders, we building a solid financial framework that allows
At our SQF3 certified production facility, the are reminded that more than 50% of our team Whitebridge to invest and grow.
team managed product trials to develop Dog- is female, with unsurpassed talent that spans all Driving a customer-centric mind-set and
swell Dental Jerky, incorporating a new ingre- parts of the business. Those highlighted below building on a nationwide distribution network,
dient to systemically protect dogs from plaque are a representation of the collective contribu- Drew Clark leads the North American Indy
formation. tion of women at Whitebridge Pet Brands. sales team and works with our trade partners
NUTRITION from Tiki Pets is available in As a team leader, Sandy Hall navigates a to bring products to people and pets.
a wide variety of formats, flavors, and textures complex and diversified supply chain, and Sharie Atkins leads the team working at our
for healthy pets. Our Supply Chain team nav- global partnerships that bring a world’s worth company-owned manufacturing facility, en-
igates a network of plants at the center of the of innovation right to our doorstep. gineering our operational capabilities with a
world’s fishing industry, to deliver Tiki Pets Jennifer Jones leads our quality team, man- flexibility of design that allows us to continue
wholefoods dog and cat diets for distribution aging a SQF3 certification process that delivers launching disruptive innovation.
in the Natural Premium category. on the promise to bring the best nutrition and The Whitebridge team, both men and wom-
LIFESTYLE TREATS, including Cloud Star the safest products to retailers. en, continue to focus on the best nutrition, safe
and Pet Botanics, are used to both indulge and Responding to food trends and pet’s needs, products, and solid partnerships, always keep
reward. Cloud Star treats, like the new BBQ Erica Vogt leads Tiki Pets marketing efforts the dog and cat in mind. Moving Forward
Jerky follow natural, human-food trends and and delivers unique programs and first-to-mar- and Better Together!
Indy-exclusive placements are growing nation- ket innovation.
wide. As a marketing analyst, Bassia Huo is align-
WBPMARKETING@WHITEBRIDGEPET.COM
WHITEBRIDGEPETBRANDS.COM
2 | March 2021 Pet Age
COMPANY PROFILE SPONSORED CONTENT
COMPANY NAME: ZIWI
COMPANY FOUNDED: 2004
HEADQUARTERS: North America – Overland Park, KS
Global – Auckland, New Zealand
NUMBER OF EMPLOYEES: 220
Z IWI REFLECTS ON 2020 AND
LOOKS AHEAD TO 2021
Born from a love of cats and dogs, New Zea-
land-based ZIWI was founded with one goal in
mind – to bring joy and peace of mind to pets
and their guardians through peak nutrition.
Using only ethically and sustainably sourced
ingredients from New Zealand, ZIWI’s recipes
feature up to 97% meat, seafood, and bone
and include a 10% superfood boost. Inspired
by centuries-old meat preserving techniques,
ZIWI’s air drying technology locks in the nu-
trition of raw ingredients and removes patho-
gens without artificial preservatives or binders,
combining the nutritional benefits of a raw diet
with the convenience of dry food. Versatile and global pandemic. The increase of individuals and very recently sponsored the adoption fees
easy to feed, ZIWI air-dried recipes can be used working from home and e-Commerce growth for more than 80 dogs at a local shelter to find
as a treat, meal topper, or full meal. required major shifts from brick-and-mortar their forever homes.
As the humanization of pets continues, con- operations. At the same time, the entire world THE FUTURE IS EXCITING
sumers are looking to provide the best nutrition saw an increased growth in pet adoptions and Significant growth in global demand for its
possible. These changes in behavior have led people investing more in their pets. natural pet food range sees ZIWI in the process
to increased demand for high-quality foods, This rapid change in the marketplace led of building a new state-of-the-art processing
including ZIWI Peak air-dried, to the point ZIWI to jump into action, supporting their re- kitchen in Awatoto, New Zealand.
where ZIWI is working harder than ever before tail partners and communities. Last year, ZIWI Richard Lawrence, Managing Director of
to keep up with demand. developed an online training module for retail- ZIWI Ltd. said, “ZIWI has a global reputation
“Pet guardians are increasingly interested in ers to provide them product education without of crafting recipes featuring world-class, ethi-
their pet’s well-being and feeding a higher level the necessity of in-person training. They also cally sourced ingredients from New Zealand.
of nutrition,” said Michelle Granger, General updated their store locator to help consumers We’re committed to continuing to offer pets
Manager of Global Brand and Innovation for identify which retail partners offered curbside and their human companions foods prepared
ZIWI. “There is also a stronger awareness and delivery, as well as home delivery. Social media right here in our home of New Zealand.”
concern regarding food preparation, contrib- kits were also made available to retail partners The new production kitchen will be fitted
uting to significant growth in products that are looking to increase their digital presence as with the latest processing technology, capable
more gently prepared, such as fresh, raw, and e-Commerce continues to grow. of doubling ZIWI’s current output. It will also
raw-alternative foods.” The pandemic has also increased ZIWI’s have new air-dried technology, which will allow
SHIFTING WITH THE TIDES philanthropic efforts in their local communi- the development of new product lines, ensur-
2020 was a year that brought many challenges ty. Over the past year, ZIWI’s North America ing that ZIWI maintains its global leadership
to the table. Businesses were required to adapt branch donated more than 30,000 meals to in the air-dried pet food category.
quickly to the new realities of operating in a their local Harvester’s charity in Kansas City
WWW.ZIWIPETS.COM
(877) 464 9494 | INFO@ZIWIPETS.COM
@ZIWIPETS
2 | March 2021 Pet Age
ZIWI COMPANY PROFILE
COMPANY PROFILE SPONSORED CONTENT
COMPANY NAME: Volkman Pet Products
COMPANY FOUNDED: 1863
HEADQUARTERS: Ceres, Ca.
NUMBER OF EMPLOYEES: 50+
W e believe in brick and mortar.
Neighborhood stores are a part of
the fabric that binds society together. Which
is why we are looking for retailer partners to
work together building 21st century com-
munities. If that sounds interesting, read
on...
Quality matters. A top reason people shop
locally is a preference to see, touch and sense
the quality of their choices before purchase.
Whether it’s product, packaging or process
we are committed to the highest quality.
With deep roots in the animal feed business
we have partnerships with growers and sup-
pliers of almost any imaginable feed stock:
from mid-west grown corn to exotic ancient
grains. From that feed stock, we produce
award winning* products that consistently service department to support quick re- tion to those efforts, in today's world we will
earn accolades for quality. sponses. Additionally, coming in the second regularly post articles on how to grow retail
In the retail space, packaging plays a cen- quarter of 2021 our online business portal businesses, bird news, birding adventures,
tral role in consumer decision making which will be going live enabling our customers and more.
is why we have developed packaging that to manage their relationship with us from Whether you have a need for a full line,
gets attention on the shelf, re-enforces the a computer or even a smart phone. Sim- one stop bird feed supplier or are simply
perception of quality, and importantly, is ply connect with the portal to place an considering adding a line or two to your
easy to use. Add in our expanded customer order, check an order status, review pre- store we hope you think of Volkman Pet
service options and we think you'll agree vious orders, & much more. If you are Products as the go-to source for informative
that doing business with us is a breeze. interested in early access drop us a line at content, convenient ordering, a useful tool
A commitment to continual improve- info@VolkmanPet.com. in your retail arsenal & most of all the place
ment. We are committed to developing new When your business soars, our business for high quality products.
products as consumer choice develops over soars. We're talking big picture, holistic, en- *Recent awards: 1st place best new prod-
time. Additionally, our team is on the look- tire birding world soaring. Early in the 20th uct SuperZoo 2013, 2nd place best in
out for ways to advance the positive aspects century Henry Ford already understood the show new product SuperZoo 2014, 1st
of the organization. From sourcing raw power of collaboration when he said: “Com- place best new bird product SuperZoo
materials to finding new ways to reach and ing together is a beginning; keeping together 2014, 1st place best new bird product Su-
service our clients we feel we are in a strong is progress; working together is success.” In perZoo 2015, 1st place bird new product
position to do our part in building the brick commitment to that principle, historically showcase SuperZoo 2018, 3rd place new
& mortar pet food market. we have been members of national trade product showcase Global Pet Expo 2019.
Manage your transactions. Today, we groups, sponsored local events & worked
offer direct phone lines to our customer closely with our partner retailers. In addi-
VOLKMANPETPRODUCTS.NET
INFO@VOLKMANPET.COM
@VOLKMANPETPRODUCTS
2 | March 2021 Pet Age
VOLKMAN PET PRODUCTS COMPANY PROFILE
COMPANY PROFILE SPONSORED CONTENT
COMPANY NAME: Kadenwood
COMPANY FOUNDED: 2019
HEADQUARTERS: Newport Beach, CA
NUMBER OF EMPLOYEES: 100+ Employees
K adenwood brings decades of CPG and
Pet expertise to its CBD brands and to its
growing enterprise.
Since launching in 2019 Kadenwood has
quickly become the company to watch in
both the pet and human CBD space. From
our accomplished leadership team who has
spent decades launching and leading major
household brands, to our superior performing
products formulated with the highest levels of
proprietary CBD grown on company-owned
farms and processed at our company-owned
facilities, to our industry-leading marketing
investments in brand building and in demand
creation including national television and ra-
dio, Kadenwood is setting a new high bar and
building a foundation for growth unlike any with the ability to scale as consumer demand Medical Advisory Team led by the former US
other in the CBD space. for CBD products continues to expand and Surgeon General Dr. Richard Carmona as well
As others have struggled to find their foot- grow. as a team of Medical and Veterinarian profes-
ing in the crowded yet unsophisticated field Kadenwood’s flagship Level Select™ CBD sionals, and all are 3rd Party tested with com-
of CBD, Kadenwood has excelled by focusing brand, a performance-based line of CBD Top- plete and transparent COA’s on every batch
on proven consumer-packaged goods funda- icals, Tinctures and Gummies, launched in produced. We know that pet parents want
mentals. With our acquisition of EcoGen 2019 to stellar success, and this year Kaden- quality and purity assurances, and we cut no
in 2020 we have rapidly become one of the wood is continuing to expand with its launch corners in ensuring that our products meet
largest vertically integrated suppliers of CBD of new Purity Organic® CBD Hot Teas as and exceed consumers highest expectations.
in the US giving us unparalleled quality, cost well as new Purity Preferred™ CBD products Another key differentiator for Kadenwood is
and scalability advantages versus our compet- formulated exclusively for Pets. our approach to brand building and consumer
itors. Through our EcoGen and Kadenwood Purity Preferred™ is our newest perfor- marketing. As leaders at large packaged goods
Biosciences Divisions we are able to control all mance-based line of CBD products including companies we saw the impact that national
aspects of production from proprietary seed Oils, Chews and Balms exclusively formulat- media could have on building brand awareness
genetics through farming on company-owned ed for pets and addressing the two primary and driving retailer traffic. This is why we have
land, to in-house processing of our CBD. This need states of pets: Calming and Hip & Joint entered into an exclusive multi-million-dol-
level of control and oversight in the develop- pain relief. All Purity Preferred™ products lar partnership with the Discovery Network
ment process is not at all typical with most contain very high levels of Broad-Spectrum, of television stations which includes Animal
brands and becomes a significant competitive proprietary CBD with 0% THC, and have Planet, HGTV, Lifetime, and others to am-
advantage for retailers who are looking for a been formulated with added functional ingre- plify our brands. The exclusive partnership
credible and trusted business partner who can dients such as Copaiba, Krill Oil and Moringa is expected to give Kadenwood brands >70%
provide quality CBD products across multiple Oil for added benefit. Every formula has been Share-of-Voice in 2021 dwarfing investments
Categories at industry-leading pricing, and carefully crafted under the watchful eye of our made by others in the space.
WWW.KADENWOODCBD.COM/PET
INFO@PURITYPREFERRED.COM
833-477-6738
2 | March 2021 Pet Age
Family of Brands
AS SEEN ON
Finally a pet CBD brand
from consumer product
experts committed to retail
Science-based formulas crafted purely for pets
Added functional ingredients for enhanced Calming and Hip & Joint benefits
Proprietary CBD with 0% THC from company-owned farms and processing
Industry-leading national TV campaign drives brand awareness and retailer traffic
Backed by decades of consumer product, pet marketing and retail expertise
COMPANY PROFILE SPONSORED CONTENT
COMPANY NAME: Coastal Pet Products Inc.
COMPANY FOUNDED: 1968
HEADQUARTERS: Alliance, Ohio
Q uality, it’s a word companies use a lot
without stopping to consider what
“quality” really means. At Coastal Pet Prod-
ucts, it’s basically all we think about. Since
we were founded by Jim Stout in 1968, an
obsessive attention to detail has been at the
core of everything we do.
Still family owned today, Coastal has been
integral in establishing industry standards for
product safety, strength and durability; all of
which means higher quality products for dogs
and cats. Whether it’s state of the art technol-
ogy we build in-house or an early 20th cen-
tury sewing machine, we use the right tools
to make products that aren’t just fashionable,
but functional.
We’re also focused on operational excellence, its tensile strength are just some of the ways Guarantee, meaning if we support our re-
with a flexible supply chain both domestic we ensure a product is up to our quality stan- tailers’ when it comes to product returns. If
and abroad. However, products always start dards. there is an issue involving material or work-
at our headquarters in Alliance, Ohio where You may not realize it, but we’re behind manship, we make it right immediately, with
our product development team designs and the products offered by some of the pet in- no questions asked. If it is a judgement call
introduces products to meet the needs of our dustry’s most recognized brands including involving use or abuse, we put the retailer,
industry partners. Coastal relies heavily on Safari grooming tools, Bergan travel prod- in the position to do the right thing for the
feedback from our independent pet network ucts, Turbo cat toys and Li’l Pals products for consumer. We also offer a 60-day Satisfaction
to vet new product ideas, choose patterns and small dogs, puppies and kittens. But at our Guarantee to consumers. If a pet owner is not
understand trends. We also have a database of core, we’re about collars leashes and harness- satisfied with a Coastal Pet product purchased
over 90,000 consumers at our fingertips to go es. Coastal product lines include consumer from one of our authorized sellers, they may
straight to the source to understand what pet favorites like K9 Explorer, New Earth and request a refund or replacement product di-
owners need when it comes to new products. Lazer Brite. rectly from us.
Coastal’s continuous product innovation has If you were thinking our commitment to So next time you hear someone saying
led to more than 30 patents, including our quality only went as far as the dock of our “quality” remember what it means to us and
unique Tri-Slide. This locking slide features warehouse, you’ve underestimated us. We are what it will mean for you. We’ve got the
an extra bar that prevents movement and proud of our unmatched customer service manufacturing, distribution and customer
keeps collars sized to the dog’s neck, instead and sales departments. Whether it’s placing service pet retailers trust to serve their loyal
of loosening over time and risking the dog an order, answering questions or addressing customers.
slipping free. concerns, we make sure customers have a Coastal Pet Products is committed to pro-
Once a product idea is approved, we do ex- quality experience each time they interact ducing quality products that people trust for
tensive in-house testing. Verifying a products’ with Coastal. the pets they love.
colorfastness, corrosion resistance, as well as We back all of our products with a Quality
COASTALPET.COM
1-800-321-0248/MARKETING@COASTALPET.COM
@COASTALPETPRODUCTS
2 | March 2021 Pet AgeCOMPANY PROFILE SPONSORED CONTENT
COMPANY NAME: SynergyLabs
COMPANY FOUNDED: 1990
HEADQUARTERS: Fort Lauderdale, Florida
NUMBER OF EMPLOYEES: 91
W e’ve come a long way from our hum-
ble beginnings of 1990 when Syner-
gyLabs CEO and Founder, Richard Ticktin,
introduced “Flea Doctor” to the world, a
100% orthoboric acid indoor & outdoor-use
flea treatment that pioneered a “do-it-your-
self” approach to providing care to your pet.
From the beginning, our principle has re-
mained the same— pets are family, too. They
deserve world-class products that deliver the
same high level of quality we provide to all
our other family members.
When it comes to pets, we are scientific in-
novators. Our mission has always been to
be the most knowledgeable and innovative
manufacturers of American-made solutions,
making it easy for pet parents to maintain new 250,000 sq. ft. home in North Caro- through tests including pH, rheology, salt
healthy and beautiful pets. lina, providing more jobs and revitalizing a curve, refractometry, dehydration studies,
With over 25 years of experience in the pet community that relied on the textile industry. and importantly – accelerated and non-ac-
industry, a deep expertise in chemistry and With this new space we have the capacity to celerated stability testing that certifies each
unparalleled R&D experience, we believe produce all our products, including our new product holds a minimum of three years’
there is no one else that can do what we can. premium supplements! shelf-life.
In fact, our customers commonly refer to In addition to our own brands, we invest SynergyLabs holds memberships with
SynergyLabs as the “problem solvers,” and heavily in our private label customers. We NASC, APPA, and proudly collaborates
creators of “better-than-the-rest” products. approach these as partnerships and have with several Doctor of Veterinary Medicine
Today, SynergyLabs is a fast-growing man- longstanding relationships with many of the physicians, third-party laboratory chemists,
ufacturer of specialty pet products with a largest retailers of pet care products. and PhD’s in animal nutrition.
demonstrated focus of bringing affordable For the 4th year in a row now, SynergyLabs With a team that strives to provide all cus-
and effective solutions to pet parents in need. has been recognized as one of Inc. 5000’s tomers with a superior experience through
We manufacture over 150+ branded and Fastest-Growing Privately Held Companies service and care from start-to-finish, we are
private brand products sold across pet-spe- in America. In 2020, we ranked #243 in the proud to dedicate our efforts to grow healthy,
cialty, ecommerce, grocery, farm & feed Consumer Products & Services category. active and happy pets, and pet parents, too.
and mass-merchandisers, in over 59 coun- Our state-of-the-art manufacturing facility Because they’re more than just pets, they’re
tries worldwide. We specialize in grooming follows the Current Good Manufacturing family.
aids, nutritional supplements, stain & odor, Practices (cGMP) regulations enforced by For more information on our brands, pri-
training aids, and best-in-class oral health the Federal Drug Administration (FDA) and vate label, scientific process, manufacturing
solutions. is also EPA registered. facility, accreditations, and leadership team,
In 2020, we outgrew our manufacturing Our onsite chemist and robust QA depart- please visit www.SynergyLabs.com
facility in South Florida and moved to our ment guarantee the efficacy of formulations
WWW.SYNERGYLABS.COM
954-525-1133/CUSTOMERSERVICE@SYNERGYLABS.COM
@SYNERGYLABS
2 | March 2021 Pet AgeYou can also read
