CONFERENCE BROCHURE - Soccerex

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CONFERENCE BROCHURE - Soccerex
CONF E R E NC E
 BRO C HUR E
CONFERENCE BROCHURE - Soccerex
SOCCEREX CONNECTED

Soccerex Connected is the world’s premier online football business event.

In its 25th year, Soccerex hosted its 49th major event — Soccerex Connected — a truly global conference, virtually bringing together the
very top football business leaders from around the world for one of 2020’s largest industry gatherings. Hosted entirely online, over 200,000
hours of content were consumed across 5 days, with panels, debate, and networking covering topics ranging from governance, media,
commercial, performance, stadia, and social issues — in the age of COVID-19, and beyond.

             2,000+                 5,000+                       70                12,000+                 9,000+                250,000+
            ATTENDEES            CONTACTS MADE             COUNTRIES              MESSAGES SENT          ATTENDEE VIEWS          IMPRESSIONS

Soccerex Connected will return in February 2021, back by
popular demand.

It will once again provide an unparalleled platform for the
football family worldwide to reunite, forge new relationships,
strengthen existing ones and gain additional understanding
of how football is changing.

We will once again be dedicating an entire day to each main
conference stream; Governance, Law and Finance; Stadium
and Event Operations; Performance, Medical and Analytics;
Commercial, Marketing and Broadcast.
CONFERENCE BROCHURE - Soccerex
CONFIRMED SPEAKERS

      DINO RUTA                                                                                          PEDRO TRENGROUSE
      PROFESSOR OF PRACTICE OF LEADERSHIP &                                                              SENIOR PARTNER
      SPORT MANAGEMENT,                                                                                  TRENGROUSE & GONÇALVES ADVOGADOS
      SDA BOCCONI
                                                                                                         Pedro Trengrouse is a lawyer, specialist in Sports, whose career has focused
      Dino Ruta is a Professor of Practice of Leadership & Sport Management at SDA Bocconi               on advising key stakeholders from private, public and third sectors in pol-
      School of Management. At SDA Bocconi, he is Scientific Director of the International Mas-          icies and initiatives related to more efficient and innovative approaches
      ter in Management, Law and Humanities of Sport (FIFA Master), since 2013 he is founder             to Sport as a tool for human, social and economic development. He is the
      and responsible for the Sport Knowledge CenterMBA with the course Managing People                  Vice-President of the Brazilian Bar Association Special Committee on
      in Organizations and he was the coordinator of HR Leader Programs. He has worked for               Gaming Law, Lotteries and Entertainment and was Harvard Law School
      and/or advised the following key organizations in Sport: AC Milan, FC Internazionale, FIFA,        Visiting Scholar at the Berkman Center for Internet and Society (Fall 2014);
      FIFPro, FIGC, Gazzetta dello Sport, Giro d’Italia, Javier Zanetti, Juventus FC, KPMG Sports        holds the FIFA Master as well as University of Nevada Las Vegas (UNLV)
      Advisory, National Basketball Players Association, NBA, Qatar 2022 – Supreme Committee
                                                                                                         Certificates in Fundamentals of Gaming Regulation for Land Based Casinos
      for Delivery and Legacy, RCS Sport, UEFA, Vero Volley.
                                                                                                         and Advanced Sports Betting Regulation.

      DANIEL CRAVO
      SENIOR PARTNER,
      CRAVO, PASTL & BALBUENA

      Daniel specialises in Sports Law and provides his legal services to football clubs, agents, fed-
      erations and players, usually involving the Court of Arbitration for Sport (CAS) and footballs
      governing bodies. Daniel is active in the Higher Court of Sports Justice in football related
      cases as well as being the Vice President of the Special Committee on Legislation and Sports
      Law at the Brazilian Bar Association.

      JURGEN MAINKA
      CEO & FOUNDER,
      PULSE SPORT & ENTERTAINMENT
      Jurgen Mainka has been part of the world of global football for more than 23 years, most
      recently, serving as the Chief Business Officer for MLS’s expansion franchise Inter Miami
      CF. During his time with the South Florida club, Mainka built the stadium and front office
      operations from the ground up and oversaw all of the team and stadium business, includ-
      ing brand building, content generation, fan engagement as well as sponsorship, data and
      media right sales. Prior to joining Inter Miami, the Mexico City native spent five years with
      Concacaf, where he served as the Deputy General Secretary and Chief Commercial Officer.
      Mainka also served as part of the Executive Committee for the 2016 Copa America
      Centenario.

      DOMINIC CASCIATO
      ASSISTANT COACH & HEAD OF RECRUITMENT,
      NEW YORK COSMOS
      With over 10 years of coaching experience in the professional development phase,
      Dominic Casciato was recognized as one of the top 30 coaches under the age of 30 in
      the USA in 2017 after helping numerous young American players move into the MLS
      and onto full international football. He then spent two years working for the academy
      of RCD Espanyol while learning Spanish in Barcelona, before accepting a position as
      Assistant Coach and Head of Recruitment for the New York Cosmos, which he
      currently holds.
CONFERENCE BROCHURE - Soccerex
EMANUEL MACEDO DE                                                                    KIERON SHARP
                                                                                            CEO,
       MEDEIROS                                                                             FACT UK
       CEO,
       SPORT INTEGRITY GLOBAL ALLIANCE                                                      Kieron joined FACT in November 2006, following a distinguished 30 year ca-
                                                                                            reer with the Metropolitan Police and City of London Police, including a four
       After graduating in Law from the University of Lisbon, Emanuel Macedo de
                                                                                            year secondment to Interpol as Head of the Economic Crime Department,
       Medeiros has gone on to hold positions throughout the worlds of law, Portuguese
                                                                                            and culminating in the position of Detective Chief Superintendent overseeing
       politics and football. After being appointed Secretary General of the Portuguese
                                                                                            Specialist Crime Operations in the City. FACT is the UK’s leading intellectual
       Professional Football League in 2000, he then went on to become a member of
                                                                                            property protection organisation. Kieron has overseen the development and
       several committees within both UEFA and FIFA, including the FIFA Task Force
                                                                                            strengthening of its investigative, intelligence and analytical capabilities, along
       “For the Good of the Game,” along with being one of the founding fathers and
                                                                                            with enhanced engagement with law enforcement agencies. Kieron is also a
       the former CEO of the Association of European Professional Football Leagues. He
                                                                                            graduate of the Federal Bureau of Investigation (FBI) National Academy in
       currently holds the position of CEO of ICSS INSIGHT, as well as being the proud
                                                                                            Quantico, Virginia.
       co-founder and current CEO of the Sport Integrity Global Alliance (SIGA), the
       world’s largest independent global coalition in the field of sports governance and
       integrity.

CONFIRMED ATTENDEES
CONFERENCE BROCHURE - Soccerex
DAY 1: GOVERNANCE, LAW & FINANCE

            12:0 0 -12:45 GM T                                             16:0 0 -16:45 GM T
            THE VIEW FROM THE TOP                                          CHANGING OFFSIDE TO K EEP FANS ONSIDE
            Leaders of world football willl give their visions for the     The introduction of highly accurate technology such as
            direction the game will take in the years to come, with a      VAR into the game has brought great advances and overall
            focus on the international calendar, equality and diversity,   a positive impact on correcting decisions, but has thrown
            the growth of the women’s game and the balance football        the need to adapt the laws of the game to reflect a sport
            needs to strike between commerciality and community.           that now moves at breakneck speed when live, and super
                                                                           slow mo freeze frame in review. We will hear w hat changes
                                                                           governing bodies are instituting to deal with these issues.

            13:0 0 -13:45 GM T
            FOOTBALL IS B IG BUSINESS. ISN ’ T IT?
                                                                           17:0 0 -17:45 GM T
            Every time we read about football, we have the view that
            it is ‘big business’ reinforced. But how true is that? How     QUOTA S? W HERE WE’RE GOING , WE D ON ’ T
                                                                           NEED QUOTA S
            many companies outside of football pay a small subgroup
            of employees more than their total turnover, or habitually     2020 has been a stand out year for social action, and has
            make losses? The question will also be raised of whether       thrust equality into the spotlight with the fight against
            football should aim to be a big business, or service the       discrimination of all forms being ever present. This
            needs of its community above commercial gain.                  panel will debate what equality actually looks like, how
                                                                           we’ll know when we’ve reached an equal state and how
                                                                           inclusion of new communities can avoid feeling like the
                                                                           exclusion of existing ones.

            14:0 0 -14:45 GM T
            THE EMPIRE S TR IK ES BACK
            The colonial world of European empires is gone - except
            in football. The European game takes in raw materials from
            around the world in the form of low cost, young players
            and develops them and repackages them to sell back
            to countrymen through merchandise and media rights.
            Much like the system it reflects, how long can this model
            continue before serious changes in talent and monetary
            flows occur?

            15:0 0 -15:45 GM T
            PL AY ING B OTH SIDES: MULTI - CLUB OWNER SHIP
            With progressively more multi-club groups launched and
            others in planning, this session will look at their place in
            football, how they affect current rules around transfers,
            finance, competition and conflict of interest and whether
            anything can - or should - be done to curb their growth
            and proliferation.
CONFERENCE BROCHURE - Soccerex
DAY 2: STADIUM & EVENT OPERATIONS

            12:0 0 -12:45 GM T                                                 16:0 0 -16:45 GM T
            INCRE A SING CONSUMP TION WHIL S T REDUCING                        WATCHING ME , WATCHING YOU, A- HA!
            INTER AC TION
                                                                               Surveillance in stadiums is now common at the top level,
            Increased sales of merchandise, food and drink are                 and permeates the game further as the technology becomes
            always a target, but now the aim is to achieve this with           more affordable and safety regulations become tighter. But are
            fewer touchpoints. What technologies and strategies are            stadium operators just scratching the surface of the goldmine
            available to facilitate this, such as in-seat ordering, all-       they have at their fingertips to search for security risks? Futuristic
            inclusive food and beverage packages and post match                options such as face tracking sit alongside traffic flow models
            collection points, and more importantly, which of them is          that can be used to shape and personalise the fan experience.
            working.

            13:0 0 -13:45 GM T                                                 17:0 0 -17:45 GM T
            SAVE THOSE TREES                                                   AR , VR , AND GOOD OLD R
            In many corners of the football world, the digital revolution      Everyone loves technology and we all spend hours looking
            that sees us carry our lives on our phones hasn’t happened,        at the world through our phones and so the world of VR
            not least when it comes to ticketing. The physical ticket - or     and AR is only going to grow. We will look at the lastest
            perhaps smartcard - is still ubiquitous which has clubs and        efforts with these technologies to provide a replacement
            tournament organisers missing out on a raft of benefits            for the matchday experience, how they will enhance it
            such as data capture, fan offer targeting, security and last       when fans return and the importance of knowing when to
            but not least, saving some trees.                                  use them, and when to highlight the real deal around you.

            14:0 0 -14:45 GM T
            ORGANISED FUN
            With several major tournments intra and inter-continental
            tournaments upcoming - delayed EUROs, Copa America,
            Olympic football and the FIFA 2022 World Cup, not to
            mention u17 Women’s World Cup, Futsal and Beach Soccer
            - this session will investigate what this looks like in the ‘new
            normal’ and the steps which have been taken to mitigate
            risks, seeing which ones are likely to work and be rolled out
            elsewhere.

            15:0 0 -15:45 GM T
            MORE THAN MATCHDAY
            Utilising a major asset such as a stadium to only make
            money on 50 gamedays a year will not be an option as
            the game looks to recover from a tough year. Given the
            restrictions in place in many countries, what options exist
            for stadium managers and operators? Meetings and
            events? Concerts? Club museums? Here we will see which
            of the many additional streams have been most stable and
            successful for clubs of all sizes.
CONFERENCE BROCHURE - Soccerex
DAY 3: PERFORMANCE, MEDICAL & ANALYTICS
            12:00-12:45 GMT                                                16:0 0 -16:45 GMT
            DEVELOPING FOOTBALLERS IN THE DEVELOPING WORLD                 M IND OVER MAT TER
            It is a common route for players from the developing world     Having a ‘winning mentality’ and being a ‘born winner’ are
            to have to leave their homelands and families at a young       apparently key facets that determine who gets to pick up
            age to travel to Europe to have a chance to join a top club.   silverware at the end of a season. Here we investigate the
            But why? We will look at the best way to develop talent        psychology behind winning, how much of an influence it
            in different cultures, the issues with current club branded    has on the success rate of a team and whether it is always
            academies and how the retention of skilled players within      an innate part of a player’s character or something which
            their country of origin can help the game overall.             can be coached into someone.

            13:0 0 -13:45 GMT                                              17:0 0 -17:45 GMT
            WHERE IS THE RED ZONE?                                         OUT OF SIGHT, OUT OF M IND
            Team injury records weigh heavy on the final success a         Football’s power to highlight the importance of mental
            team can expect to achieve, with the importance of player      health in wider society, in particular for men, has been a
            management now accepted, especially as they approach           focus of the last few years. But is the game taking enough
            the infamous ‘red zone’. How is this metric arrived at, and    action to help all of those who exit the playing footballing
            how certain are performance managers of the likelihood         fraternity at various stages of their careers? Do the actions
            of injury, and how can new technology help reduce the          match with the words and what more should be done to
            margins for error?                                             help lower profile footballers?

            14:0 0 -14:45 GMT
            WAITING FOR M ONE Y BALL
            It has been several years since we were promised that
            the avalanche of data now available in our sport would
            produce our very own Moneyball style disruption, where
            the smaller clubs use data to buy smart and beat the big
            guys, so why hasn’t it happened? Is football not as suited
            to dissection by data? Is the wrong data being used? Or
            has it happened first at the top of the game to maintain the
            existing order?

            15:0 0 -15:45 GMT
            WHO HA S THE L A S T WOR D?
            Manager, Doctor, Physio, Performance Manager,
            Nutritionist, Player. Nowadays, all are involved in the
            maintainance and tuning of a high performance athletic
            machine. But who has priority in decision making? And who
            should? Have decision making structures been updated
            to take account of the new realities of dealing with elite
            sportsmen and women in football?
CONFERENCE BROCHURE - Soccerex
DAY 4: COMMERCIAL, MARKETING & BROADCAST

            12:0 0 -12:45 GMT                                                  16:00-16:45 GMT
            FOOTBALL: THE B R AND                                              WOMEN’S FOOTBALL; DIFFERENT? DEFINITELY. BETTER?
            Football started as a 90 minute game for the working               MAYBE…
            classes, after factories closed at lunch on a Saturday, and it     The growth in participation in the women’s game is consistent
            is now a 24 hour a day, 7 day a week machine that follows          and its position on the world stage secure, but here we will look
            you everywhere you go. It is on TV, newpapers, your                at another aspect of the women’s game. Sponsors, broadcasters,
            phone, your computer, in your wardrobe and collaborating           teams and federations have a level of freedom to innovate
            with other brands away from football. As it becomes                not often seen on the men’s side of the game, and original,
            comfortable with being a brand, where else can it still have       successful campaigns which involve multiple channels have the
            to go?                                                             potential for huge returns. So - far from copying the trajectory of
                                                                               men’s football - the new paths being forged by the stakeholders
                                                                               in women’s football have lessons for all in the game.
            13:0 0 -13:45 GMT
            HOW MAN Y TIMES C AN YOU PEEK B EHIND THE
            CUR TAIN B EFORE YOU GET B ORED?
                                                                               17:00-17:45 GMT
            The reality TV ‘behind the scenes’ football documentary
            is now a ubiquitous format for broadcasters, but how long          WILL THIS BE CONTROVERSIAL? YOU CAN BET ON IT...
            will this retain its novelty? And how accurate is the tag of       Betting’s position in football is an uneasy one, and
            ‘reality’? This session will look at the life cycle of non-match   depending on where in the world you are, an illegal one.
            content and what formats will proliferate as rightsholders         It provides vast amounts of money through sponsorships
            look to interact with a greater audience.                          which develop aspects of the game, but the returns
                                                                               on betting are the root of match fixing and gambling
                                                                               addictions cause social ills. Should football cut ties as F1
                                                                               did with tobacco? Or is the answer to internalise sports
                                                                               betting?
            14:0 0 -14:45 GMT
            WHOSE R IGHT S ARE THE Y AN Y WAY?
            In the now fragmented (shattered might be more accurate)
            world of TV rights, is there a need for a revamp of the
            system from the ground up? Policing is progressively more
            difficult (thank you VPNs), the stars of the show have no
            control over their own creations, fans are punished for
            sharing certain content but desperately courted to share
            others. How did we get here!

            15:0 0 -15:45 GMT
            THE B ES T AND THE RES T
            Sports rights in the 21st century have been rising rapidly
            and constantly, but have we already seen the peak with
            a more restricted economy bringing an end to that
            era? Which rights packages are providing broadcasters
            with value, which are overpriced, and how do changing
            consumer behaviours affect the market? Is it time for
            football to reduce its reliance on broadcast money for
            growth?
CONFERENCE BROCHURE - Soccerex
DAY 5: COMMERCIAL, MARKETING & BROADCAST

            12:0 0 -12:45 GMT                                              16:0 0 -16:45 GMT
            NO ONE IS B IGGER THAN THE CLUB . E XCEP T                     HUG A HOODIE
            THEM                                                           Supporters groups, Ultras - that much maligned section
            For a new set of football superstars, the idea that the club   of fans that push your team over the line in a tough game,
            they join is bigger than them does not equate. Ronaldo         arrive come rain or shine, but are unlikely to be buying the
            has more Instagram followers than Real Madrid, Barcelona       €15 keychain the club shop. Where do these fans fit in the
            and Man Utd COMBINED. We look at how some players              modern game, and how do you interact with them and
            are now brands and how this affects the sponsorship            include them in your club strategy without a marketing
            landscape as well as the relationship between players and      strategy that contains the word ‘authentic’?
            their employers.

                                                                           17:0 0 -17:45 GMT
            13:00-13:45 GMT
                                                                           PL AY ER PRODUC TION PROFIT S
            LALIGA PANEL
                                                                           Every fan loves to see a player on the pitch for their team
            LaLiga will be joining the second edition of Soccerex          who has come out of the academy, a special pride that
            Connected to talk about how they handled the events of         he’s made the journey with your club to the end goal. But
            2020 and the switch to a mostly digital world, as well as      for every player that makes it, 100 don’t - they are released
            looking forward to how they plan to grow the league and        or sold on to other clubs. Here we look at the economics
            their clubs in 2021 with a vaccine not too far out of view.    of modern club academies and how they have been
                                                                           turned into goldmines for those willing to have profit as an
                                                                           outcome.

            14:0 0 -14:45 GMT
            THE R AIN MAN FAN
            Most people find maths a chore, don’t closely study their
            own finances and wouldn’t choose to do either for fun.
            Except when it involves their club - or any seemingly any
            club. Where did this start? What does it mean for owners
            and how should clubs interact with fans on this subject?
            And is dissecting club financial statements the route to
            mathematical and financial literacy that educators have
            been searching for?

            15:0 0 -15:45 GMT
            INVES TALETES
            In their post careers, athletes with healthy bank balances
            have started investing in what they know - sports. From
            the myriad of players who are owners of football clubs
            especially in the growing USL to LeBron James’ investment
            in Liverpool we will look at this important and growing
            source of reinvestment in the game, across sporting and
            entertainment lines and where it will take the game.
CONFERENCE BROCHURE - Soccerex
PLATINUM PARTNER

                GACP SPOR T S GLOBAL PAR TNER
                GACP Spor t s make s control and inf lu ential minorit y inve s tment s in ou t s t anding s por t s - related bu sine s s e s that have s trong
                br and equit y. T he f ir m is com pris ed of ex p erienced private equit y profe s sional s a s well a s s por t s indu s tr y exec u ti ve s w ho
                bring ex p er tis e in the acquisition and manag ement of s por t s and s por t s - related f r anc his e s.

                L ALIGA EVENT PAR TNER
                L aL ig a is a s por t s a s s o ciation mad e u p of the clu bs and pu blic limited s por t s com panie s that com p ete in the profe s sional
                r ank s of the S panis h foot ball leagu e (Primer a and Segunda Div ision). Since 2010, the Inter national Fed er ation of Foot ball
                Hi s tor y and St atis tic s ha s con sid ered the to p tier of the Spanis h game to b e the b e s t league in the world, in v iew of
                t he record - break ing honour s held by the com p etition’s af f iliated clu bs and player s. In it s ef for t s to guar antee the
                su s t aina bilit y of the profe s sional g ame, L aL iga is f ir mly commit ted to the f ig ht again s t pir ac y and promote s f air play in a
                com p etition w hic h is f ree of matc h -f i x ing and com pletely rejec t s v iolence.

GOLD PARTNERS

                AG E N CI A E FE M E D I A PA R T N E R                                                                        DATA P OWA M A R K E T I N G PA R T N E R
                A g e n c ia EFE i s t h e l e a d i n g S p a n i s h n e w s p rov i d e r i n t h e w o r l d               D a t a P OWA a r e a s p o r t s & e n t e r t a i n m e n t s p o n s o r s h i p a n d
                a n d o n e o f t h e to p 5 i n t e r n a t i o n a l n e w s a g e n c i e s . E f e i s a                   d i g i t a l m a r ke t i n g a g e n c y. Pr ov i d i n g b r a n d s a n d r i g h t s h o l d e r s
                t r u s t e d n e w s a g e n c y w i t h m o r e t h a n 8 0 ye a r s’ ex p e r i e n c e                     w i t h d e t a il e d m e a s u r e m e n t o f a c t u a l a n d p o t e n t ia l v a l u e
                c ove r i n g w o r l d n e w s a n d eve n t s . O u r c o m p l e t e c ove r a g e                          of sponsorships alongside digital maximisation solutions
                i n c l u d e s b r e a k i n g n e w s a n d w o r l d exc l u s i ve s, f e a t u r e s,                     f o r m a r ke t i n g p ro g r a m m e s . D a t a P OWA h a s t h e s o l u t i o n s to
                b u s i n e s s, l i f e s t y l e, e n t e r t a i n m e n t , a n d t h e e nv i r o n m e n t . E f e i s   g i ve yo u a c c e s s a n d p o w e r f ro m yo u r o w n d a t a a n d o u r ow n
                t h e l e a d i n g n e w s p rov i d e r o f s p o r t n e w s i n L a t i n A m e r i c a a n d              M a r ke t i n g B i g D a t a a s s e t s . T h e c o r e o f o u r b u s i n e s s, t h e
                S p a i n w h e r e t h e i r i n f o r m a t i o n i s p u b l i s h e d a n d c o n s u m e d by             m a t h e m a t i c ia n s a n d d a t a s c i e n t i s t s, a r e c o n t i n u o u s l y evo l v i n g
                n e w s m e d ia, c l u b s a n d s p o r t o r g a n iz a t i o n s a l o n g t h e S p a n i s h             o u r t e c h n o l o g y P OWA p l a t f o r m s, a n d o u r v i s i o n i s f o r t h e
                world.                                                                                                         s p o r t s & e n t e r t a i n m e n t i n d u s t r y to a d o p t i n t e lli g e n t r e a l t i m e
                                                                                                                               ev a l u a t i o n a n d m a r ke t i n g s t r a t e g i e s i n exc h a n g e f o r m o r e
                                                                                                                               r e t u r n o n t h e i r i nve s t m e n t .

                B U N D E SLI G A I N TE R N AT I O N A L I N S T I T U T I O N A L PA R T N E R
                B u n d e s li g a I n t e r n a t i o n a l i s a f u ll s u b s i d ia r y o f t h e D e u t s c h e         FCB US I N E SS M E D I A PA R T N E R
                Fu ß b a ll L i g a ( D FL ) a n d r e s p o n s i b l e f o r c o n n e c t i n g a n d
                i n s p i r i n g f o o t b a ll f a n s a ro u n d t h e g l o b e. I t s m a i n f o c u s i s               Football has grown exponentially over the year s to what is now
                to d r i ve i n t e r n a t i o n a li s a t i o n by i n s p i r i n g p a s s i o n f o r t h e              a multi-billion pound global indus tr y. With huge inves tment in
                B u n d e s li g a w i t h c o n t a g i o u s ‘ Fo o t b a ll A s I t ’s M e a n t To B e’                    human capital, s tadium infras truc ture, spor t s science, social
                c o n t e n t u s i n g t h e h i g h e s t t e c h n i c a l i n n ov a t i o n s t a n d a r d s .           and digital media and broadcas ting, football as a busines s is
                B u n d e s l i g a I n t e r n a t i o n a l i s m a r ke t i n g t h e a u d i ov i s u a l,                 now world clas s in ever y sense. fcbusines s magazine has been
                s p o n s o r s h i p ( p a r t n e r s h i p) r i g h t s, b r a n d a n d d i g i t a l l i c e n s e s      at the forefront of the football indus tr y since 20 04, bringing
                t h ro u g h a g l o b a l n e t w o r k o f 8 0 p a r t n e r s .                                             you inter views from some of the game’s leading executives from
                                                                                                                               the UK’s leading clubs and governing bodies, as well as acros s
                                                                                                                               Europe and beyond. With the larges t reader ship of decision
                                                                                                                               maker s in the football indus tr y, fcbusines s continues to make
                                                                                                                               huge s trides when linking buyer s and seller s as well as providing
                                                                                                                               insight, discus sion, research and information on all topic s that
                                                                                                                               impac t this great game.
FI FA M A S TE R A LU M N I AC A D E M I C SU PP O R TE R                                                      M E X I C A N FO OT B A LL FE D E R AT I O N I N S T I T U T I O N A L PA R T N E R
 T h e FI FA M a s t e r A l u m n i (FM A ) p l ay s a c r u c ia l ro l e                                    Fo u n d e d i n 19 27, a t t h e FM F w e p ro m o t e t h e p r a c t i c e o f
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s e a s o n, a ll s u s t a i n e d by f o o t b a ll o f o u t s t a n d i n g q u a li t y. w i t h           a n d i n t e g r i t y o f s p o r t . T h e m i s s i o n o f S I G A i s to p rov i d e g l o b a l
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t h a t p ro j e c t s a n d ex p o r t s s o m e o f t h e s p o r t ’s b e s t p l aye r s                    s p o r t s b e t t i n g i n t e g r i t y a n d yo u t h d eve l o p m e n t a n d p r o t e c t i o n.
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b u s i n e s s a p p li c a t i o n s f o r h o s p i t a li t y s e c to r.
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l e a d i n g s p o r t s o r g a n i s a t i o n s s e r ve t h e i r a u d i e n c e s a n d b u i l d        m e m b e r s h i p. B a s e d i n Ta m p a, Fl a ., t h e USL h a s g ro w n ove r t h e
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s h o r t l y a f t e r t h e U. S . h o s t e d t h e 19 94 FI FA Wo r l d C u p. N o w i n                    g ove r n i n g b o d y f o r Fr e e s t y l e Fo o t b a ll. W i t h a n e t w o r k s p a n n i n g
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s t a d i u m s . M L S h a s d o u b l e d i n s ize d u r i n g t h e p a s t d e c a d e a n d               ove r 8 0 m illi o n v i d e o v i e w s eve r y m o n t h o f t h e ye a r a n d i s
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C i n c i n n a t i.                                                                                            o n s o c ia l m e d ia p l a t f o r m s @ t h eW FFA . A ll yo u n e e d i s a b a ll!
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