Connected Television - IAB Canada
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Connected Television
Rogers Sports & Media is advancing ad experiences
ADVANCED ADVERTISING
leveraging data to create the next
generation of advertising experiences
Linear Online
TV Video
Linear
Optimized
TV
Connected
TV VOD TV
Display
ROGERS SPORTS & MEDIA
Addressable
Advanced Audio R.E.D. X
Advertising
Podcast
OTA
Radio Social
ROGERS SPORTS & MEDIA CONNECTED TV
ROGERS BRANDS REACH CONTENT
#1 2,300,000 4,000
Ad Supported Canadians Reached Live Sports
OTT/CTV Reach Monthly Events
6 25% 76,000
Premium Brands Incremental Audience Movies, Shows,
Reach from Linear TV Music Videos
ROGERS CONNECTED TV PRODUCT FEATURES
Reach Canadians Target by;
Available through;
who stream video Access to six top
content through a streaming brands; Geography
Website
Connected TV Genre
Mobile Apps
service on the big Citytv, FX, NHL Live, Rating
CTV Devices
screen and other MLB.tv, Tubi, XITE Channel
Smart TV Apps
devices Postal Code
Measurement +
Available Execute non- Reporting;
Core R.E.D.
transaction types; skippable creative Impressions and Video Audience
messaging; Completion Rate (VCR);
targeting coming
Direct IO + Creative
Day of week Q4 2020
Private Auction 10s, 15s, 30s Geography
Console
Over 1,000 Live and on demand hockey games including the playoffs and 2,500 out-of-market MLB regular season games. Over 1.5M unique viewers monthly 58% of viewing happens on the big screen Available programmatically through auction deals Website, Mobile App + Connected TV Devices
Premium, Emmy winning, long form content including the Bachelor & Bachelorette, A Million Little Things, Pose, Atlanta and many more! • 500,000 Unique viewers per month Website, Mobile App + Connected TV Devices;
Tubi partners with major production studios to bring premium movie and television content for free to viewers • 1 Million unique viewers monthly • 80% of viewing on the big screen • Average of 3.2 hrs. of viewing per user per month Available programmatically through auction deals Website, Mobile App + Connected TV Devices;
XITE is a fun and easy to use free music video service with
over 100 themed channels updated daily by music
experts
• Lighter ad loads – first 4 mins are ad free. After that,
max 9 mins of ad loud per hour
• Average viewing time is 85 mins per session
• Audience Profile: 80% of audience is aged 18–34,
52% Female, 48% Male
Available to Rogers Ignite TV customers on website,
mobile app and through Ignite TV set top boxes.BRANDSROGERS CONNECTED TV TARGETING/ACCESS
Direct IO Direct IO Direct IO
WAYS TO BUY
Transaction Type Direct IO Direct IO Direct IO
Private Auction Private Auction Private Auction
Geography Music Channel
Geography Genre Geography Geography Custom Channel
Targeting Geography
Audience (Q4) Rating Audience (Q4) Audience (Q4) Postal Code
Audience (Q4) Audience (Q4)
Website o o o o o o
Mobile App o o o o o o
Apple TV (4th generation) o o o o o x
DEVICES/ ACCESS
Fire TV o o o o o x
Samsung TV o x o x x x
Roku o o o x x x
Chromecast o o o Q3 2020 Q3 2020 x
Xbox o o o x x x
Updated Q3 2020
PlayStation o o o x x x
Android TV o o o o o x
IP Set Top Box x x x x x oROGERS CONNECTED TV PRODUCT BENEFITS
Alignment with broadcast quality, brand safe video content
1 ensures brand standards and preferences are fulfilled
2 Incremental and exclusive reach over Linear TV audiences
User initiated streaming and longer consumption periods means
3 more engaged and receptive audiences
Uncluttered environments, 100% viewability and non-skippable ads
4 ensure your message will be seenROGERS CONNECTED TV USE CASES
I’m looking to
I’m looking for incorporate Viewability
incremental digital into my and VCR
reach to my linear TV media mix are my
TV campaign (or vice versa) main KPIs
I want to
reach a
younger
I want to buy audience
I want to
TV screen I want to buy
inventory but reach cord OTT/CTV
have limited cutters programmatically
budgetYOUR ROGERS MAKE MORE ACCOUNT TEAM POSSIBLE WITH IS AVAILABLE ROGERS TODAY TO HELP ADVANCED YOU BUILD ADVERTISING YOUR FIRST SOLUTIONS ADVANCED CAMPAIGN
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