CONTENT GUIDE - REDAKTIONSGUIDE - Version 1.6 | Date November 2017 All PSD specifications for graphic formats can be found by clicking on this ...
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CONTENT GUIDE
Version 1.6 | Date November 2017
All PSD specifications for graphic formats can be found by clicking on this link:
http://www.eventim.de/vorlagen-psd
REDAKTIONSGUIDE
EVENTIM information: Your events at www.eventim.de
Dear Partner,
We want to offer you the best possible support in the promotion of your event. We can only do
this by working closely with you. This guide explains the best way for you to prepare text and
images for us in a customer-friendly format that is geared towards search engine optimization.
We want to deal with your requests as quickly as possible. The best way to do that is to get
started straight away.
Please upload images via the Media Asset Manager (MAM) at https://mam.eventim.com. In
case you don’t have an MAM account already, please send an email to redaktion@eventim.de
including the subject “MAM” while also providing corporate name, address and name of
the CEO.
Please send texts (preferably Word or PDF documents) and videos directly to
redaktion@eventim.de.
Page 2
TABLE OF CONTENTS
Page 04 Checklists for the optimal online presence at EVENTIM
Page 05 Essential: Information about authorship
Page 06 Pre-designed tickets
Page 07 Images of artists and events
Page 09 Text
Page 11 Home page for advertising formats eventim.de
Page 13 Venue page
Page 16 FAQ and contact partners
Page 3
CHECKLISTS FOR THE OPTIMAL ONLINE PRESENCE AT EVENTIM
Event image allowing a square layout: 222x222 px, 100x100 px,
60x60 px with information about originator/photographer
Artist image allowing a square layout: 222x222 px with information
about originator/photographer
Pre-designed ticket
Text for the abstract
Text for the event information
Video
Everything clear? Then go ahead and upload your images to the MAM
and send texts and video to redaktion@eventim.de. We look forward to
putting a face to your event.
Page 4
ESSENTIAL: INFORMATION ABOUT AUTHORSHIP
You must provide EVENTIM with information about the authors/photographers/designers. The
originator’s personal rights also apply if you have special arrangements with photographers or
designers as these are not transferable to third parties. By law the originator of an image must
be named directly next to the image. We therefore integrate the name of the photographer/de-
signer directly into the image itself. Please ensure that your images come from a secure source
and that you know the authorship. Do not use any googled or re-photographed image material.
If you do not provide us with any information about authorship, we are unfortunately unable to
use your image material.
Integration of videos
We are happy to integrate video material for you. The following specifications apply:
• Max. 25 MB
• Format: mp4/flv
• No URLs/prices/phone numbers
• No YouTube links, only video files
Please ensure that the video material also comes from a secure, reliable source and provide
information about the originator of the video.
Page 5
PRE-DESIGNED TICKETS www.eventim.de
In order to personalize your sales even further, you have the option of storing a pre-designed
ticket. This must be sent to the editorial team in a pre-designed format. You can download the
corresponding PSD specifications for Photoshop here: http://www.eventim.de/vorlagen-psd
General information Perforation Authorship
- Size: 984x333 px The appearance, size and Always enter the information
- All texts, buttons and icons are position of the perforation about the originator of the motif.
generated automatically. cannot be altered.
- Possible text colors for the dynamic Size: 9 px
text: White and black
Background Transparent area Key visual
The background is de- The transparent area The key visual (artist
signed to match the key ensures that the dynamic image, event name,
visual. It is important to text is easy to read. artwork etc.) must be
make sure the dynamic The colour and opacity placed here.
text is still legible. can be adjusted to suit
the key visual. Size: 363x333 px
Size: 984x333 px
Size: 984x78 px
Additional information: 20px are cut
off the right side at ticketonline.de.
Example of pre-designed ticket with dynamic text
Page 6
IMAGES OF ARTISTS AND EVENTS www.eventim.de
Here at EVENTIM we are convinced that events showing images appeal far more to customers
and therefore sell better than those without images. The following points explain how you can
present your event in the best possible light. The fastest way to process your images is to
provide us with image material allowing a square layout in the following image sizes:
• 60x60 px
• 100x100 px
• 222x222 px
You can see below what to bear in mind when selecting an image. We have included a few
examples of images with particular sales appeal. Please remember that your images may not
include any typographic elements (no lettering), URLs, prices or phone numbers. Pornographic
content (exposed breasts etc.) are also not allowed.
Please note: Only one image can be integrated per event series. Separate text is possible.
Positive examples Negative examples
• Close-up of the artist • Typography and URL
without logo in image
• Artist’s logo with • Artist not easily
background recognizable,
truncated logo
• Photo of the event with logo • Event not easily
recognizable,
logo missing
Page 7
IMAGES OF ARTISTS AND EVENTS www.eventim.de
01 Image of event Example of image of event 60x60 px
• Size 60x60 px
• without Text
• No external URLs,
prices or phone numbers
• Always provide authorship
02 Image of event Example of image of event 100x100 px
• Size 100x100 px
• without Text
• No external URLs,
prices or phone numbers
• Always provide authorship
03 Image of event and Example of image of event 222x222 px
image of artist
• Größe 222x222 px
• without Text
• No external URLs,
prices or phone numbers
• Always provide authorship
Example of image of artist 222x222 px
Page 8
TEXT
Images have a strong effect on the purchasing decision of customers. To make your event
even more customer-friendly and ensure that it is easily found in a Google search, it should also
feature optimum text content.
Text for the Eventinfo
The event info tells customers more about your event and makes it easier for them to decide to
book. You are welcome to send us text material that:
• is unique (Press releases are unfortunately not ideal as they will be used by many other
partners. This means that Google will not see any uniqueness here.)
• ideally has min. 300 words
• includes eye-catching subheadings for individual paragraphs
• contains important key words that are relevant for search engines, such as artist name,
event title, event location and other terms that customers may google in relation to
your event
A description of the event can also be included for individual events, and this can be different
from the general event series info.
Example of event info
Page 9
TEXT
Abstract text
Given its prominence, the abstract text is the most important text for your event in terms of SEO
and from the point of view of your customers. You can use 120 characters including spaces for
this text.
Example of abstract text
This is how the abstract looks on Google
The abstract should start with the most important content relating to your event. A perfect abs-
tract could look like this (where the words in pink denote keywords that are relevant for Google):
“Return of the Norwegian synth pop heroes a-ha: Morten Harket and Co. are taking their
comeback album “Cast In Steel” on tour in Germany!“
Page 10HOME PAGE ADVERTISING FORMATS www.eventim.de
Various advertising formats are available on eventim.de and the other platforms. These are shown
below. The formats can sometimes be partially covered by dynamically generated FanTicket icons
and the ticket button.
Please refer to the separate FanTicket Guide for the specifications for FanTickets. It can be
found here: http://www.eventim.de/obj/media/DE-eventim/banner/FanTicket/download/FanTicket_
QuickGuide_v2.9.pdf
Big Teaser
351x214 px
Small Teaser
168x214 px
Poster
156x198 px
You can find further comments on posters on page 12.
Retina
312x396 px
Page 11HOME PAGE ADVERTISING FORMATS www.eventim.de
Please note:
Do not place any important elements such as the artist/event logo
Poster or other information within the areas marked in red in the poster
156x198 px format. This is where dynamically generated buttons will be placed.
Poster with dynamically generated buttons:
Page 12VENUE PAGE www.eventim.de
The perforation must be retained in the visual and may not be altered. The PSD file of the
pre-designed tickets serves as a template. The image will also be covered by dynamic overlays.
dyn. generated Overlay
Always provide
984x333 px authorship!
dyn. generated Overlay dyn. generated Overlay dyn. generated Overlay
Example Barclaycard Arena Hamburg
Page 13VENUE PAGE www.eventim.de
Venue image
• 222x222 px
• white contour generated automatically
Information about “parking” and “directions”
• Width 680 px, variable height
Page 14VENUE PAGE www.eventim.de
VIP Informationen
• Images of VIP lounges and catering options
• Width 680 px, variable height
Page 15FAQ AND CONTACT PARTNERS
FAQ
I can’t find my event online. What should I do?
Please send a written enquiry with an exact description of your event to the
Online Ticketing department: onlineticketing@eventim.de.
I want to change the title, the price or the date of my event.
Please send a written enquiry with an exact description of your event to the
Online Ticketing department: onlineticketing@eventim.de.
I want to cancel or postpone my event.
Please send an exact description of your situation to Online Ticketing
onlineticketing@eventim.de and Operations operations-nm-germany@eventim.de.
I have additional information for my VIP/Special Events. Where should I send it?
Please send your information directly to vip@eventim.de.
I have additional booking-related information such as a price change.
Who should I contact?
Please send your changes direct to Online Ticketing onlineticketing@eventim.de.
Contact partners
redaktion@eventim.de Text and images for eventim.de, ticketonline.
de and getgo.de: You can upload free images
to https://mam.eventim.com. Please send text
material to redaktion@eventim.de.
fanticket@eventim.de All about FanTickets
venue@eventim.de All contents on the venue page
Page 16You can also read
