Corporate Profile 2019 - Creative Caterpillar

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Corporate Profile 2019 - Creative Caterpillar
Corporate Profile
2019

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Corporate Profile 2019 - Creative Caterpillar
CORPORATE PROFILE

       E x plore t h e far rece s s e s of po s s i b ilit y

P u s h b e y o n d a n d eclip s e y o u r for m er e x pectatio n s

       C ele b rate c h a n g e b y e m b raci n g t h e n e w

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Corporate Profile 2019 - Creative Caterpillar
CORPORATE PROFILE

Welcome
to our
Studio

The creative caterpillar purpose
For Creative Caterpillar, good design needs to perform,
adapt, astonish, and fulfil its purpose. It is our multi-
disciplinary team who bring your brand to life through
design; conceptualising the look, feel and sound of your
brand to create the greatest possible impact.

With over 18 years of national and international
experience in building brands, it is our endless ambition
to create brands that stand out from the crowd, brands
that people take notice of, and brands that our clients are
proud to own and work for.

Change can be many things. It can
be exciting and daunting all at once.
We believe that with change comes
great opportunity and great reward.

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Corporate Profile 2019 - Creative Caterpillar
CORPORATE PROFILE

    Our
    Services

                                                                                     At Creative Caterpillar,
                                                                                    we build brands that are
Brand development
•   Brand Architecture                                                              out of this world. Crafting
•   Brand Name Generation
•
•
    Logo Design
    Slogan Development
                                                                                    not only with passion, but
•   Trademark Registration   communication
•   Branded Content                                                                  ambition. Infused with
•   Stationery Design        •   Print
•
•
    Brochure Design
    Vehicle Branding
                             •
                             •
                                 Advertising Campaigns
                                 Promotional Material                               good looks and a stunning
•   Apparel Branding         •   Photography
•
•
    Icon Design
    Brand Manual
                             •
                             •
                                 Public Relations
                                 Newsletters
                                                           Web & app design         personality. Each element
                                                                                       clearly defined and
•   Custom Fonts             •   Company Profile           • Website UI Design
•   Packaging Design         •   Corporate Presentations   • Website Maintenance
•   Corporate Gifts          •   Annual Reports            • App UI Design

                                                                                             unique.

Videography                  Interior branding
•   Concept Design           •   Interior Office Design    •   Exterior Signage
•   Explainer Videos         •   Integrated Branding       •   Spatial Planning
•   Animated Videos          •   Expo Stand Design         •   3D Visualisations
•   Corporate Videos         •   Interior Signage          •   Project Management

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Corporate Profile 2019 - Creative Caterpillar
CORPORATE PROFILE

BRAND
METAMORPHOSIS
                           TM

How we do it.              Client brief
                                                                             Present work to client
                           • M eetings & discussions with the client
At Creative Caterpillar,
                           • Relevant information from brand                • T he creative work is presented to the client
we build brands that          questionnaire is extracted                        at an agreed upon location
defy the status quo        • Creative brief is developed based on           • The client selects one of our concepts
using our trademarked         information gathered
process. Captured in
our slogan, it can be
unpacked in three steps.   Research                                          Designs are refined
                           • Research is done on client & their industry     • T he team goes through a process of
One. Discover.             • We discover what makes the client unique          refining the designs
Digging down deep to       • A strategic plan to communicate the client’s   • Often there is further creative exploration
uncover the freshest,         competitive advantage is compiled              • This ensures the highest standard of work
most innovative ideas.

Two. Grow.
Growing business
                           Cost estimate + deliverables                      Final presentation + sign-off
through your brand
investment.                • Brand deliverables and costs are itemised       • T he final design work is presented to the
                           • Cost estimate is sent to client for approval      client for sign-off

Three. Achieve.
Expectations? We
shatter them. Don’t
settle. Unsettle. And
                                                                             Brand roll-out & activation
                           Development of deliverables
reap the rewards.                                                            • W e liaise with suppliers and production teams
                           • Idea and concept exploration begins
                                                                                in order to bring your brand to life
                           • Creative work is developed based on
                                                                             • Brand rolls out across all platforms, from print
                              client’s requirements
                                                                                to digital to signage; ensuring an impactful and
                           • A beautiful presentation is put together
                                                                                seamless brand experience

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Corporate Profile 2019 - Creative Caterpillar
CORPORATE PROFILE

Our
portfolio

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Corporate Profile 2019 - Creative Caterpillar
CORPORATE PROFILE

                               bf petroleum
                                      group
                 BF Petroleum Group is the leading petroleum wholesaler and fuel
               solutions supplier head-quartered in Polokwane, Limpopo. Creative
              Caterpillar created a distinctive brand identity which proudly speaks
           about the brand’s successful history, range of world-class products and
           services, as well as their customer-focused approach. The agility of the
             brand identity allows it to translate onto vehicles, signage, corporate
             stationery and multiple marketing materials. In its entirety, the brand
               identity created symbolises speed, energy and forward-movement.

 “The company has been on a trajectory of
 business excellence and success. The aim
of our new corporate identity is to proclaim
 our strategic goal to continue performing
   as a united organisation at the forefront
   of the industry, it’s time for our brand to
  embody the company we’ve evolved into.”

                             - FRANS PIETERSE JNR, Group Operating Officer

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Corporate Profile 2019 - Creative Caterpillar
CORPORATE PROFILE

 Logo design

 Colour palette

                                  PANTONE   Pantone 2766 C
                                  CMYK      98c 88m 39y 44k
                                  RGB       5r 29b 73b
                                  VINYL     Cobalt Blue 724
                                  THREAD    Marathon Blue 1204

                                  PANTONE   Pantone 200 C
                                  CMYK      20c 100m 80y 0k
                                  RGB       194r 8g 47b
                                  VINYL     Apple Red 750
                                  THREAD    Marathon Red 1335

                                  PANTONE   Pantone Cool Gray 10 C
                                  CMYK      58c 47m 42y 31k
                                  RGB       97r 100g 103b
                                  VINYL     Grey 720
                                  THREAD    Marathon Grey 1321

01 / Condensed Brand Guidelines                                      02 / Vehicle Branding, Photography and Website Design                  15
Corporate Profile 2019 - Creative Caterpillar
CORPORATE PROFILE

03 / Brand Architecture   04 / Pull-up Banner Design                  17
Corporate Profile 2019 - Creative Caterpillar
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                                                                                 HEIGHT = X

                                                                                        X

                                                                                       Bakkie branding

                                                                           X       X

                                                                                       Truck branding

05 / Corporate Folder and Stationery   06 / Vehicle Branding: Bakkie and Truck                                          19
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                                    Nelson mandela
                                         university
                Nelson Mandela University is a dynamic African institution that is recognised for its
           leadership and quality educational opportunities. After a thorough research process and
      interviewing key stakeholders of the university, Creative Caterpillar was selected to rebrand
         this prestigious institution. We created a full corporate brand identity with an agile brand
          architecture. The new brand identity reflects the gravitas and values associated with the
             Nelson Mandela name – establishing a brand that is fresh, simple and internationally
        recognised. The circle replacing the ‘O’ symbolises the globe, Ubuntu and approachability.
                              The triangle replacing the ‘A’ represents growth and forward-thinking.

      “In conceptualising the rebranding of the
university and creatively executing the look and
feel of the campus, we partnered with Creative
 Caterpillar. Dedication and hard work from the
team yielded incredible results. The launch was
    a success and the creative execution is still
                                                          mentioned to date.”
                               - VUYO BONGELA, COMMUNICATION AND STAKEHOLDER LIAISON

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CORPORATE PROFILE

Logo and slogan design

Colour palette

                                  PANTONE   Pantone 296 C
                                  CMYK      100c 73m 28y 75k
                                  RGB       7r 27b 44b
                                  VINYL     Alfa Blue 724-01
                                  THREAD    Blue 1070

                                  PANTONE   Pantone 7548 C
                                  CMYK      0c 20m 95y 0k
                                  RGB       255r 184g 28b
                                  VINYL     Sunflower Yellow 706
                                  THREAD    Yellow 1009

01 / Condensed Brand Guidelines                                    02 / 100 Years of Mandela Logo                  27
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                                                     Watch the video here

03 / Mandela Brand Visual   04 / Logo Reveal Video                                         29
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05 / Diary Design   06 / Corporate Stationery                  31
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07 / Pull-up Banner Designs   08 / Brand Manual Double Page Spreads                  35
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                                                                DÜ paint
                                                                 + Tool
       DÜ Paint + Tool is an award-winning Plascon distributor, supplying decorative, industrial
         and automotive coatings in South Africa. Given free reign, our aim was to establish a
          unique and approachable corporate identity that would stand out from the crowd. In
        order to ensure a cohesive brand identity throughout, Creative Caterpillar has had the
        opportunity to brand multiple DÜ Paint + Tool stores across South Africa. With a fresh
        and exciting brand, DÜ Paint + Tool is now one of the leading paint and tool suppliers
                        in the market - meeting the expectations and needs of all their clients.

“We have been doing business successfully for
15 years, but since we renamed and rebranded
our shops with the help of Creative Caterpillar,
     I have constantly been wondering why we
  hadn’t done so a long time ago. Our business
 has grown substantially since our rebranding
                      and it has been worth every cent.”

                                                 - RENE VAN ASWEGEN, MANAGING DIRECTOR

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CORPORATE PROFILE

Logo design

Colour palette

                                  PANTONE   Pantone 7665C
                                  CMYK      64c 84m 0y 32k
                                  RGB       94r 54g 110b
                                  VINYL     Avery Purple 777PF

                                  PANTONE   Pantone 200C
                                  CMYK      3c 100m 70y 12k
                                  RGB       186r 12g 47b
                                  VINYL     Avery Apple Red 750PF

                                  PANTONE   Pantone 326C
                                  CMYK      81c 0m 39y 0k
                                  RGB       0r 178g 169b
                                  VINYL     Avery Dark Teal 786PF

Ic o n d e s i g n

01 / Condensed Brand Guidelines                                     02 / Corporate Stationery                  41
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03 / Corporate Profile Double Page Spread                  43
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04 / Corporate Profile Double Page Spread                  45
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05 / Corporate Profile Double Page Spread                  47
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06 / Vehicle Branding                  49
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              Charles Russell
                     visigrafi
           We developed a bold, modern and agile brand identity for Charles
        Russell, a talented photographer and visual storyteller based in Paarl,
         South Africa. Our aim was to provide Charles with a professional yet
          eye-catching brand, that would communicate both his ability to be
                     innovative, and the dynamic range of his service offering.

“Creative Caterpillar helped me to take
   my brand to the next level. They are
highly efficient creatives that really dig
  deep to craft to the very last piece of
detail throughout the creative process.”
                                              - Charles Russell, founder

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 s ta c k e d l o g o d e s i g n

 Linear logo design

 Colour palette

                         CMYK       28c 100m 19y 1k   CMYK   64c 100m 18y 6k
                         RGB        185g 18g 111b     RGB    118r 34g 111b

                         CMYK       0c 71m 100y       CMYK   61c 0m 36y 0k
                         RGB        235r 100g 8b      RGB    99r 191g 179b

01 / Condensed Brand Guidelines                                                02 / Business Card Design                  55
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03 / Stacked Logo Colour Options   04 / Linear Logo Colour Options                  57
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05 / Brand Manual Double Page Spread                  59
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                                i n s tag ra m ico n

                                C olo u r optio n s

06 / Social Media Icon Design                                         61
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                                     Onelogix
                                       Group
              Onelogix is a JSE listed logistics provider headquartered in
       Gauteng, South Africa. Our challenge was to address inconsistent
           branding by creating a visual unity across all nine companies.
         Under the guidance of Creative Caterpillar, the carefully paired
      brand architecture and integrated visual approach of Onelogix has
          cemented them as a recognised leader in the field of logistics.

“Creative Caterpillar offers a unique
fusion of outstanding creativity with
   meticulous attention to practical
detail. We’re delighted with the work
             they’ve done for our brand.”
                                  - IAN LOURENS, MANAGING DIRECTOR

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 Logo design

 Colour palette

                                  PANTONE   Pantone 199 C
                                  CMYK      0c 100m 75y 0k
                                  RGB       237r 26g 65b
                                  VINYL     Spicy Red (Avery 987)

                                  PANTONE   Pantone Cool Gray 11 C
                                  CMYK      0c 0m 0y 85k
                                  RGB       77r 77g 79b
                                  VINYL     Dark Grey (Avery 759 PF)

                                  PANTONE   Pantone Cool Gray 7 C
                                  CMYK      0c 0m 0y 55k
                                  RGB       138r 140g 142b
                                  VINYL     Tele Grey (Avery 744-01 PF)

01 / Condensed Brand Guidelines                                           02 / Pull-up Banner Design                  65
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03 / Wall Banner                  67
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04 / Brand Manual Spread   05 / Brand Manual Spread                  69
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06 / Corporate Folder Design                  71
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OUR CLIENTS

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Geo                                                                   GET IN
Markets                                                               TOUCH

Creative Caterpillar has worked with clients across South Africa,
specifically in the Western Cape, Eastern Cape, Northern Cape,        Where to find us
Gauteng and Limpopo.                                                  Unit 110 Wentworth Building
                                                                      Somerset Links Office Park
We are always looking to expand our geographic reach, and we          De Beers Avenue
are willing to work with clients no matter where they are situated.   Somerset West, 7130
Not in South Africa? Why not be one of Creative Caterpillar’s         Western Cape
international clients? Our creativity knows no bounds.

                                                                      Company details
                                                                      Vat No: 4130219704
                                                                      Registration No: 2006/011156/07

                                                                      How to reach us
                                                                      Cape Town +27 21 851 0606
                                                                      Gauteng +27 82 693 7548

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