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2018 Exhibitor Guide
Welcome to 2018 Light!
Thank you for your continued support of the IES San Francisco Section’s
Light! Design Expo , The Bay Area’s Architectural Lighting and Design
show.
Last year’s 2017 Expo was the first year in the new venue, Pier 27 on San
Francisco’s Embarcadero, was by all accounts a big success. We could
not have done it without your wholehearted and enthusiastic support
and participation. We are proud to produce this excellent show, and we
are happy to take on the position of Chief Coordinators for the show.
In 2018 we will deliver a show that will be improved in many important
ways, while keeping the unique accessible and intimate vibe for which
Northern California’s only lighting design expo is so well known.
We will be your main point persons for questions, assistance, and infor-
mation about the show, so feel free to contact us any time.
Katie Wunder
katie@lightdesignexpo.com
415 846-1422
Michelle West
michelle@lightdesignexpo.com
925 719-4277
Light! Design Expo 2018 Exhibitor Guide 2
What’s New for Light! in 2018
In 2017 after the show, we conducted extensive research and interviews
with a representative sample of exhibitors and rep agencies and have
used the insights we gathered in this effort to improve Light! in many
ways. Thanks to all of you who took the time to provide us with this very
valuable feedback! Here’s a summary of what we’re continuing to do,
and the changes and improvements we’re making to the event:
1. We expect a minimum of 700-900+ attendees from the specification
community: lighting designers, architects, interior designers, engineers,
building owners, facilities and maintenance team, school districts, mu-
nicipalities, contractors and more. We will be marketing heavily to the
organizations where these specifiers are members, including AIA, IIDA,
IALD, BOMA, ASID, ASLA, ASHRAE, and others.
2. Once again we will feature complimentary cuisine from local SF food
truck stations and dessert carts which will be interspersed throughout
the show floor.
3. There will be a full bar this time beginning at 4pm. A complementary
drink ticket will be given to each attendee, and the ticket sales will be
simplified.
4. We will continue to host four AIA/LU and IES/CEU accredited classes
in a 3000 sq. ft. space.
5. Graphic images of local lighting projects featuring the collaborative
work of local architects, designers and manufacturers will be on display
throughout the event space.
6. The western windows will be draped in late afternoon.
7. Space Numbers will be issued so that Exhibitors will be able to post
their location on social media.
8. We have pre-negotiated with a storage facility for early shipment and
storage of exhibit materials. For an additional fee, exhibit materials can
be accepted for delivery before the show and delivered the morning of
the 27th.
Light! Design Expo 2018 Exhibitor Guide 3
Contents
2 Event Information
Location & Directions
Parking & Public Transportation
Food & Beverage
Hotels & Lodging
Educational Seminars
3 Required Exhibitor Documents
4 Important Exhibitor Deadlines
5 Exhibit Floor Plan
6 Exhibit Description & Space Requirements
7 Logistics
Exhibitor Drop Off, Pickup, Shipping & Storage
Setup and Breakdown
8 Exhibit Materials Delivery
9 Advanced Shipping
10 Exhibit Setup
11 Exhibit Breakdown
12 Marketing & Social Media
13 Light! Team Contacts
Light! Design Expo 2018 Exhibitor Guide 1
Event Information
Parking
Impark Parking Lot · Embarcadero
Pier 27, The Embarcadero, Show Date & Time
San Francisco, CA 90744 Thursday, June 28, 2018
Phone: 415 227-0114 12pm-8-pm
125 spaces. $20 flat rate
Location
Public Transportation 55 Francisco Parking Pier 27, James R. Herman Cruise
Take BART or MUNI to Embar- Parking Garage Terminal, on the Embarcadero,
cadero station, then: 55 Francisco St San Francisco
take 82X bus, or 415 275-0170 sfmetroevents.com/default.aspx
walk to Market & Embarcadero
and take F line to Pier 27, One Lombard Street - Lot #57
Or walk (20 minutes) Parking Lot Nearby Hotels
1 Lombard St Sheraton Fisherman’s Wharf Hotel,
From Ferry Terminal: take F line to 415 227-0114 2500 Mason St, San Francisco, CA
Pier 27 94133
sheratonatthewharf.com
415 362-5500
San Francisco Marriott Fisher-
man’s Wharf 1250 Columbus Ave,
San Francisco, CA 94133
marriott.com
415 775-7555
Hyatt Centric Fisherman’s Wharf
San Francisco 555 North Point St,
San Francisco, CA 94133
centric.hyatt.com
415 563-1234
Light! Design Expo 2018 Exhibitor Guide 2
Required Exhibitor Documents
As an Exhibitor at 2018 Light! Design Expo you must complete the
following documents by March 30, and send them to your Agency
Exhibitor Coordinator.
These documents are available for download at
http://iessf.org/2018-light-expo-exhibitor-information
Exhibitor Agreement
Each Exhibitor is required to complete and sign the Exhibitor Agree-
ment, a contract between you as Exhibitor, and IES San Francisco Sec-
tion, for rental of your exhibit space(s) at Light! Design Expo on June 28,
2018.
Exhibitor Entry Form
Each Exhibitor is required to complete the Exhibitor Entry Form, which
describer your exhibit and your requirements for your exhibit space
including electricity , tables and chairs, and tablecloths, your logistics
information: shipping, storage, setup, breakdown, and labeling.
Certificate of Insurance
Each Exhibitor is required to complete a Certificate of Insurance before
being legally allowed to exhibit in 2018 Light! Design Expo.
Light! Design Expo 2018 Exhibitor Guide 3
Important Exhibitor Deadlines
March 31 Payment for Space Rental due to IES San Francisco
April 30 Signed Exhibitor Agreement due
April 30 Certificate of Insurance Due
April 30 Exhibitor Entry Form Due
June 27 Exhibit Material Delivery 8am-8pm
June 27 Exhibit Setup 2pm-10pm ONLY
June 28 Show Open to Public 12pm-8pm
June 28 Exhibit Breakdown 8pm-10pm ONLY
June 29 Pickup of shipments from lower floor of Pier 27 8am-4pm
Light! Design Expo 2018 Exhibitor Guide 4
Expo Floor Plan
Design Project Gallery
Exhibit Spaces
Food
Bar
Classroom
This layout is for general information purposes only- exact layout may
vary at the time of the event. Exact location of exhibitor spaces and
space numbers will be provided once all exhibitor details have been
received. No requests can be taken for location preferences.
Light! Design Expo 2018 Exhibitor Guide 5
Exhibit Description and
Space Requirements
1. All exhibit spaces are located on the upper level.
2. Spaces are 8’ WIDE x 6’ DEEP X 10’ HIGH open areas with no separa-
tions.
3. Max height for exhibits is 10’.
4, There is an option for a space to contain one (1) 30”x72” table with
black linen at no extra charge.
5. Up to three (3) chairs to be provided at no extra charge.
6. Three (3) outlets on a power strip will be provided for each table.
A total of 600 WATTS PER EXHIBITOR IS ALLOCATED. If you need
more power, please contact Michelle West.
10’ Max.
Height
Optional
chairs (up to 3)
3-plug outlet
Optional (600W standard)
30”x 72”
table with
tablecolth
6’
8’
Light! Design Expo 2018 Exhibitor Guide 6
Exhibitor Logistics
Please see below for all pertinent instructions and information regard-
ing shipping, receiving, setup, breakdown, storage, labeling, and coordi-
nation.
Event Day
Thursday June 28th, 12pm-8pm. Exhibitors should arrive no earlier than
10:30 am on June 27th to prepare. Setup is not allowed on event day.
Event Load in and Setup
Wednesday June 28th 2pm-10pm ONLY. No exceptions will be made.
Exhibit Materials Delivery
Wednesday June 27th between 8am and 8pm. No exceptions will be
made. If you need to have your delivery made before Wed. June 27th,
please contact Light! Design Chief Coordinator, Michelle West for local
warehouse information.
Exhibit Breakdown
8pm-10pm Thursday June 28th, 2018 ONLY. No exceptions can be
made. All materials and equipment must be removed no later than 10
pm. For carrier pick-ups: items may be picked between 8pm and 10pm
Thursday June 28th or they may be moved to a storage area at Pier 27
for pick up in Friday, June 29th between the hours of 8 am and 4pm
only.
Exhibitor Logistics Schedule
Monday 6/25 & Early Show Storage 8am-5pm For an additional fee, exhibit materials can be accept-
Tuesday 6/26 ed for delivery before the show at a local warehouse
and delivered to Pier 27 for load-in the morning of
6/27.
Wednesday 6/27 Load in & Setup 2pm - 10pm only No exceptions to time window will be made.
Thursday 6/28 Exhibitor Preparation 10:30am - 12pm Preparation only. No setup allowed.
EVENT DAY
Event Opens 12 - 8pm Event open to attendees
12:15- 6pm Educational seminars
Breakdown 8 - 10pm All materials and equipment must be removed by
10pm. For carrier pick-ups: items may be picked
between 8 - 10pm 6/28 or they can be moved to a
storage area at Pier 27 for Friday pick-up.
Friday 6/29 Late Pick up 8 - 4pm All materials and equipment must be removed by
4pm.
Light! Design Expo 2018 Exhibitor Guide 7Exhibit Materials Delivery
Exhibitors may drop off their exhibit materials on the “stringer” (see
map below). Small packages can be brought in through the front entry
of Pier 27. (Please see passenger drop off area and front entrance Indi-
cated on map provided for Pier 27 Lower Level). See Delivery Map and
Instructions Attached. Pallet Jacks will be made available but no fork-
lifts. All deliveries and packages should be clearly labeled with exhibitor
details.
PLEASE NOTE THAT THERE IS NO LOADING DOCK AND TRUCKS
MUST HAVE A LIFT GATE AND MAN POWER TO UNLOAD. PALLET
JACKS WILL BE MADE AVAILABLE, BUT NOT FORK LIFTS.
Directions to Pier 27 Truck Deliv-
ery Loading/Unloading Area on
the “Stringer”
Entrance
Enter through the driveway on
right immediately after Pier 23
Cafe from the Embarcadero, be-
fore the lawn.
Drive along the water towards the
back of Pier 27 through the first
swing gate.
At the second gate a security truck
will be there to wave your truck
through.
Exit
Exit the same way you entered.
A security guard will be available
to help you back up your truck
Please note that there is no load-
ing dock. Large deliveries will
require a truck with a lift gate
and pallet jack. If your truck is
not equipped with these, please
arrange for a forklift off-load
with Impact Productions.
Light! Design Expo 2018 Exhibitor Guide 8Advanced Shipping
PIER 27 CANNOT ACCEPT ANY TRUCK DELIVERIES BEFORE
WED. JUNE 27th AT 8 Am.
If you need to ship materials to arrive in advance of June 28th, please
contact Michelle West. We can arrange a local warehouse to receive and
redeliver your shipment at a small expense or you can arrange to pick up
from them alternatively. You will be responsible to handle payment and
coordination with the local warehouse. Please be sure it does not need
to arrive before Monday, June 25, 2018.
Light! Design Expo 2018 Exhibitor Guide 9Exhibit Setup
EXHIBITOR SETUP IS WEDNESDAY, JUNE 27th, 2018 FROM 2pm -
10pm. ONLY. NO EXCEPTIONS CAN BE MADE. NO SETUP WILL BE
ALLOWED ON THE DAY OF THE EVENT (Thursday June 28)
DELIVERIES & DROP-OFFS TO PIER 27 LOWER LEVEL WILL ONLY BE
PERMITTED ON WEDNESDAY, JUNE 27TH FROM 8Am-10pm - NO
EXCEPTIONS WILL BE MADE.
1. Heavy Exhibits Over 100 Pounds Require Delivery Truck with a Lift
Gate and Manpower To Unload Exhibit.
2. Pier 27 Elevator dimensions – door opening 95”H X 53.5”W, inside
dimension 8’5”L x 5’5”W x 8’6”H, inside elevator diagonally 9’.
3. All deliveries and packages should be clearly labeled with exhibitor
details.
4. You can access the loading area at the side of Pier 27 (the stringer)
(see attached map) for any items you will have in your personal vehicle.
You will be allowed to drop off and a volunteer will greet you and assist
you. You can then park your car in one of the designated lots or on the
street. Please make sure everything is labeled.
5. Hand carts and pallet jacks will be available for use. Please note that
you must bring in your own display products.
6. There is no staff at Pier 27 to unload your equipment but we will do
everything to help where we can.
7. There are two elevators. There will be several pallet jacks.
8. 3 outlets on a power strip will be provided for each table. 600 WATTS
PER EXHIBITOR IS ALLOCATED. If you need more power, please con-
tact Michelle West.
9. Please remember to pack extra power strips.
10. Please take note that all exhibits need to be completely set up and
tested prior to 10pm on Wed, June 27th. No testing of equipment should
be done on the day of the event as there will be no one available to as-
sist if something is not working.
Light! Design Expo 2018 Exhibitor Guide 10Exhibit Breakdown
1. Exhibit breakdown must be done on June 29, 8:00 pm - 10:00 pm. This
is the only time for breakdown, no exceptions.
2. Please break down your exhibit at the completion of Light! Design
Expo and be out of the building by 10pm. Light! staff has put in a very
long day and cannot leave until you are out of the building. Anything not
removed from the upper level of Pier 27 by 10pm on June 29th will be
disposed of at your own expense. This is strictly enforced by Pier 27.
3. Please note that you must bring you own packaging supplies if you
are shipping items from Pier 27- Pier 27 does not provide packaging sup-
plies. All items for shipping out UPS/FED-EX must be packaged, labeled,
and located at the designated storage area at Pier 27 by 10:00pm Thurs-
day June 28th, 2018.
4. Drivers will need to be advised to pick-up on Friday June 29th be-
tween 8am and 4pm. Skids must be labeled, shrink wrapped and the
trucker must have been pre-notified of pick-up times. Please make sure
that you have pre-printed labels. Delivery and pick-ups for skids will
again be at the stringer where deliveries were made. A Light! Design
Expo volunteer will be there to assist the trucker with pick up.
5. YOU ARE RESPONSIBLE FOR CONTACTING YOUR SHIPPER TO
ARRANGE FOR A PICK-UP AT PIER 27. Pier 27 strictly enforces that
anything not picked up by 4pm on Friday June 29th will be disposed of
at your own expense.
6. PLEASE REMEMBER TO PRINT YOUR OWN SHIPPING LABELS IN
ADVANCE AND BRING TO THE EVENT WITH YOU.
Light! Design Expo 2018 Exhibitor Guide 11Marketing & Social Media
The success of Light! depends on all of us getting the word out and shar-
ing as much information about the event as possible with our audience:
architects, engineers, specifiers, designers, customers, manufacturers,
and contractors. To this end, we will provide you with a full suite of mar-
keting collateral to use to help attract a targeted architectural lighting
market.
Light! Design Expo 2018 Exhibitor Guide 12Contacts
LIght Chief Coordinators Coordinator Agency email Phone
Katie Wunder Light! Design Expo katie@lightdesignexpo.com 415 846-1422
Michelle West Light! Design Expo michelle@lightdesignexpo.com 925 719-4277
Agency Exhibitor Coordinators
ALR Lindsay Wicks ALR lindsaywicks@alrinc.com 916 505-5536
Cal Lighting Cynthia Ubilluz Cal Lighting cynthia.ubilluz@cal.lighting 925 242-5536
Lighting Systems Nancy Ruiz Lighting Systems nancyr@ltgsys.com 510 982-3900
16500 Celine Marcipan 16500 cmarcipan@16500.com 510 645-2574
Archetype Amber Hohman Archetype amber@archetypelighting.com 415 355-9030
Healy Mattos Mike Mazzi Healy Mattos mikem@hmattos.com 510 295-9954
Wunder Lighting Mike Wunder Wunder Lighting mike@wunderlc.com 925 817-0119
Light! Design Expo 2018 Exhibitor Guide 13You can also read
