COVID-19 High (and low) lights April 2020 - Enjoy Olympic Peninsula
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COVID-19 High (and low) lights
April 2020
COVID - 19 watch Straw poll of traveling population, 12 percent had canceled due to concerns around coronavirus. Which means, of course, that 88 percent — almost nine in 10 American travelers — have not canceled trips due to coronavirus. Source: https://skift.com/2020/03/02/nearly-90- percent-of-u-s-travelers-have-yet-to-cancel-plans- due-to-virus-skift-research
COVID - 19 watch
• 66.1% of American travelers report trips affected by COVID-19
• Near term (Mar-Apr) shows heaviest losses. The % of American
travelers reporting cancelled / postponed trips in later months (May-
Aug) is increasing.
• % of American travelers optimistic that virus will be resolved by
summer travel has decreased to about 35%
• Right now, Americans attach “fear” to travel –take seriously “stay
home”. BUT 2/3 miss travel and can’t wait to travel again
#whencoronavirusisover.
Source: Marsha’s COVID-19 Impacts(Destination Analysts)
COVID - 19 watch If you factor in those planning both domestic and international travels, fully 76 percent of U.S. coronavirus cancellations in our survey involved an international component.. Source: https://skift.com/2020/03/02/nearly-90- percent-of-u-s-travelers-have-yet-to-cancel-plans- due-to-virus-skift-research
COVID - 19 watch
• Airline change fees made a difference as airlines changed booking policies
(eliminating cancellation / change fees) –sudden jump in # of bookings for 91+ days out
Leisure (and specifically family travel) was first to book, followed by solo / couple travel
• “Revenge Spending” will drive recovery Americans believe they “deserve a vacation”.
Leisure travel will bounce back first
Followed by business travel (post Labor Day)
Followed by group travel
Restaurants will be first to bounce back, as everyone will be tired of their own cooking
• International travel will be slower to return until we can safely say we are post-pandemic
Source: Marsha’s COVID-19 Impacts (ADARA)
COVID - 19 watch
Olympic Peninsula Impacts
• Events cancelled –17 cancellations / 7-8 postponements. May/June into July events still pending
• Black Ball Ferry –service suspended through 4/30/20
• Clallam Transit –Strait Shot service suspended
• All VIC’s closed to walk in traffic
• Olympic National Park –closed
• Olympic National Forest –closed
• WA State Parks –closed
• County Parks –closed
• Nature Conservancy Lands –closed
• Recreational Fishing / Shellfishing–suspended
• Tribal Lands –closed
• Significant hospitality business closures or reductions
Source: Marsha OPTC April 2, 2020
The Wealthy Flee Coronavirus. Vacation Residents near Buffalo River warn of tourist overcrowding – 3/ 31/2020
Towns Respond: Stay Away.
"People aren't respecting the social
Tensions - mount between New Yorkers with the
distancing," said Austin Albers, co-
means to retreat to their second homes and those
owner of the Buffalo Outdoor
who live in the towns year-round. People with
Center in Ponca, Arkansas. "People
second homes in
are flooding the area in droves and
the Catskills region
honestly freaking out the local
of New York are
community."
being warned to
stay away in Albers said there have been hundreds of cars parked at some river put-
venom-laced ins and trail heads, and the license plates indicate they've come from
Facebook all over the country.
posts and blunt messages from county officials
"It's not your typical tourists," said state Rep. Keith Slape, R-Compton.
Boardwalks and beaches in some Jersey Shore "They are from Nevada, New York and New Jersey. Looking for a place
towns are barricaded and residents are urging the to hide out until it blows through. Locals can't get groceries for tourists
closure of coastal access bridges to outsiders. buying it up. They are also concerned that the virus may be brought in
with them."
In the Hamptons, the famous playground for the
rich on the East End of Long Island, locals are angry
that an onslaught of visitors has emptied out
grocery store shelves.
https://www.nytimes.com/2020/03/25/nyregion/coronavirus-leaving-
https://www.nwaonline.com/news/2020/mar/31/residents-near-buffalo-river-warn-tourist-overcrow/
nyc-vacation-homes.html - Date 3/25/2020
As of 11:59 p.m. on April 12
Is there a visitors influence on COVID-19 spread?
Source - https://www.seattletimes.com/seattle-news/health/coronavirus-daily-news-updates-april-
13-what-to-know-today-about-covid-19-in-the-seattle-area-washington-state-and-the-nation/
SOME SMALL TOWNS FRET AS RICH HEAD TO VACATION HOMES
Gene Balk / Seattle Times columnist
Source: https://www.seattletimes.com/seattle-news/data/fleeing-seattle-affluent-urbanites-
head-to-vacation-homes-worrying-some-year-rounders/SOME SMALL TOWNS FRET AS RICH HEAD TO VACATION HOMES
Gene Balk / Seattle Times columnist
Source: https://www.seattletimes.com/seattle-news/data/fleeing-seattle-affluent-urbanites-
head-to-vacation-homes-worrying-some-year-rounders/Virus Vacation Visitors 3/30/2020 - JeffCo. BoCC discussed VRBO/Airbnb owners that are irresponsibly risking importing COVID-19 into the county by actively promoting lodging availability to visitors seeking to flee hot- stops such as Seattle, NY and California.
#StayAtHome
April 10, 2020 3:00PM, runtime: 48:00
https://www.tvw.org/watch/?eventID=2020041036
Governor Inslee Press Conference on COVID-19
Governor Jay Inslee holds a press conference at the State
Capitol to give an update on the states response to COVID-
19. The governor is joined by Crystal Dingler, mayor of
Ocean Shores, Victoria Compton, executive director of the
San Juan Economic Development Council, Patricia Byers,
mayor of Yakima and Jeff Lambert, executive director of
Dishman Hills Conservancy in Spokane.Source – Peninsula Daily News, 4/10/ 2020
POLICY UPDATES DUE TO COVID-19
For all reservations staying through December 31, 2020:
______________________________________________________________________
• We are offering our pre-paid rates only, to comply with social distancing best practices.
• All guests are offered flexible self check-in, and we are available to assist as needed. All guests have self check-out.
• There is no fee to reschedule or cancel a reservation up to 48 hours prior to arrival; reschedules are offered full
credit toward the best available room on the new dates at no additional charge--even if there is a difference in rate.
• Whenever possible, we will leave rooms vacant for 3 days between guests, and disinfect all hard surfaces with a
hospital-grade disinfectant. Additionally, we have added anti-microbial/HEPA air filtration units in every suite and
cottage, which run continuously and are cleaned frequently.
• We have increased our sanitizing frequency in all common areas.
• We are limiting our dining options to in-room delivered breakfasts and snacks only. Our served, sit-down breakfast is
not available at this time.
• We remain open to serve you, and encourage guests to choose one of our exterior entry room options if you prefer.
You can view the property map on our website.
• We invite guests who are sick, or have been recently exposed to someone who is sick, to reschedule their stay for
alternate dates, and to recover at home under the care of a doctor.
Source - https://www.domainemadeleine.com/?utm_source=newsletter&utm_medium=email&utm_campaign=odysys&utm_content=covid-policies
As of April 13, 2020 @ 12PM“Our local economy will be forced to choose between Imported disease and loss of tourist income. But I don’t think we will have a choice since we can’t block the roads. Many rural areas and small towns will Have the same issues.”
“NATIONAL PUMP PRICE FOR GAS DROPS TO CHEAPEST
AVERAGE IN FOUR YEARS”
“WEEKLY GAS DEMAND FALLS TO LOWEST RATE SINCE 1993”Source - https://skift.com/2020/04/11/betting-on-road-trips-post-crisis-winnebago-to-reopen-plants-in-may/
Marketers Confront What Travel Will Look Like Post-Crisis
“It is now more important than ever to remain close to
our guests and trade partners to have an understanding
of how travelers’ mindsets are shifting,” said Robinson.
Another tourism player, andBeyond.com, also believes nature will be desired by travelers
even more post-coronavirus.
The company is still on track to open a river lodge in Bhutan (South Asia, Eastern Himalayas)
in the first quarter of 2021.
Source - https://www.andbeyond.com/notices/travel-in-times-of-uncertainty/Marketers Confront What Travel Will Look Like Post-Crisis
It’s a striking sign of the times that only five months ago, if
you’d asked anyone what the biggest challenge facing the
tourism marketing world is, the likely answer would’ve been
simple: ”overtourism”.
Today, that same industry faces a diametrically opposed new reality, wherein in a matter of weeks — if
not days — all business and leisure travel stopped. There is no tourism to market, and no sense or
guarantee of when it might return.
Source - https://www.andbeyond.com/notices/travel-in-times-of-uncertainty/Creative
marketing in
the time of
COVID-19
safety messagehttps://youtu.be/eTNgHo7UbmU
Creative marketing in the time of COVID-19
https://www.wk.com/work/uber-thank-you-for-not-riding/
Local Government Health coronavirus PSA uses simple device to illustrate coronavirus' rapid spread
https://youtu.be/o4PnSYAqQHU
April 1, 2020 issue
Source: https://gojig.com/puzzle/110988/user-upload/?fbclid=IwAR0ywtebBiGYm_NJs0M0Kc1rBBRK6bOL19newyVzl6fUHRu7GxIMXt7lPZM
Coronavirus Campaigns
Coronavirus Campaigns
into Fall/Winter
Spring into Summer Print ad buys by TCC
• 2020 Washington State Visitors' Guide
• 2020 Homeport Seattle
• MV Coho
• OutdoorsNW
• Strait Up
X
• Adventures NW
• 1889 Washington’s MagazineWash your hands and cover your coughs!
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