Creating better places for people and business - 3rd of April 2019 Münchenbryggeriet Stockholm, Sweden - Nordic Place ...
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Creating better places
for people and business
3rd of April 2019
Münchenbryggeriet
Stockholm, Sweden08:00 Registration and coffee Part 1 10:00 Class 2020: Sustainable housing and Part 2
co-living
08:45 Kick-off! Welcome to the conference!
How every city, big or small, can successfully start attracting,
Pärtel-Peeter Pere, growing and retaining the brightest international talent.
Moderator
Jorick Beijer,
08:55 Stockholm - A Woman’s Place Jorick is the Director of The Class of 2020
How Stockholm attracts talent by helping companies become 10:20 Bilbao: digitalising talent attraction
better working places for women. #AWomansPlace
How to build and leverage digital tools to attract talent and
Anna Gissler, co-operate with stakeholders.
Stockholm Business Region
Ivan Jimenez Aira,
09:15 How a company benefits from city Managing Director at Bizkaia:talent
branding
10:40 Coffee break
Employer-place branding: what places can offer companies
when attracting talent? 11:00 Skellefteå: branding and investment
promotion
Petra Weslien,
Truecaller How to engage partners in building a brand and helping land a
major investment.
09:30 Country & Capital
Helena Renström,
Country & Capital is a unique project where Stockholm and Marketing Manager at Skellefteå
Sweden co-operate in research, strategy and marketing for
mutual benefit. 11:20 Aarhus: connecting tourism and
investment promotion
Michael Persson Gripkow,
Global Brand & Strategic Communications Officer How to start and lead change and making collaboration
at Visit Sweden between the private and public sector happen.
Lotta Andersson, Anders Frølund,
Münchenbryggeriet
Director of Marketing & Analysis Department Head of Events and Communication Support
3rd of April 2019
at Stockholm Business Region at Aalborg University
09:45 Panel discussion 11:40 Faroe island: what comes after viral
marketing success?
How to create relevant content, how to work with
#NPBC19
stakeholders and build on marketing success.
Guðrið Højgaard,
Guðrið is the CEO at Visit Faroe Islands12:00 Lunch and organized chaos Part 3 14:20 Small and remote but world famous: Part 4
marketing small towns
13:00 Parallel sessions
How several small places have made big things that stand out
Group 1: Group 2: Group 3: from the crowd.
Investment Placemaking for Building an
promotion attractive places international house Helena Nordström,
for talents TedX speaker, the CEO of Placebrander
and a place marketing professional
How can small Urban Escape, Fireside chat:
cities attract Stockholm. How to build an 14:40 The Hague: branding is marketing plus
major investments A place that International House placemaking.
like an Apple data attracts talent - cases Helsinki and
centre? and companies Tallinn How to make places, create great content that has
measurable social media impact.
Viborg attracted an Apple How to create new meeting The dos and don’ts of motivating
data centre in 2015 and now places that provide value for collaboration of public Luuk Helleman,
has one of the world’s largest society and for businesses. organisations and making the Brand manager of The Hague
data centres. What can others impossible possible.
learn? Mats Hederos, 15:00 València: creating an attractive seaside
CEO of AMF Real Estate Elina Nurmi, takes more than financial resources
Henrik Holmskov, Project Manager who was
International project manager responsible for establishing the How to involve stakeholders to make public spaces attractive,
in Viborg municipality in International House Helsinki in inclusive and financially profitable.
Denmark. late 2017
Ramon Marrades,
13:15 Urban economist and Chief Strategy Officer
at la Marina de València
Greater State of Place: Fireside chat:
Stavanger data based urban How to build an 15:20 Panel discussion
citymaking International House
How the restructuring of - cases Helsinki and
economic growth towards How to use data to design Tallinn
sustainability can have public spaces that are safe,
reputational benefits for a attractive and create financial How to motivate collaboration
Münchenbryggeriet
region. value. from different stakeholders and
3rd of April 2019
build a public sector start-up.
Felix Laate, Dr Mariela Alfonzo,
Opportunity Manager IT CEO and co-founder Leonardo Ortega,
at Greater Stavanger of State of Place Project Manager responsible for
Work in Estonia
13:30 Q&A
#NPBC19
followed by investment promotion workshop
13:50 Coffee break15:50 Edmonton: how a paradigm shift brings Part 4 Notes
results
How to create an identity using a grassroots approach
resulting in a brand story that is authentic, lasting and
powerful brand on a global stage.
Bernie Borgeson,
Director of Marketing and Communications
at Edmonton Economic Development Corporation
16:10 Polar Bear Pitching: selling your idea
waist deep in ice cold water
How boldly embracing the positive uniqueness of a place can
lead to great things.
Mia Kemppaala,
Founder of Polar Bear Pitching
16:30 Branding Finland, the happiest country
on Earth
Branding the happiest country in the world with values and
stakeholders.
Laura Kamras,
Director for Public Diplomacy
at the Ministry of Foreign Affairs for Finland
16:50 Branding Sweden, one of the mest
reputable countries
How manage one of the best country brands in the world.
Münchenbryggeriet
Gabriella Augustsson,
3rd of April 2019
Gabriella is the head of Nation Branding
at the Ministry of Foreign Affairs of Sweden
17:10 Closing words
#NPBC19Creating better places for
people and business.
How can places create both
economic and social value
to people and businesses?
How do we create places
people want to live in?
How can the public and
private sectors together
move towards Creating
Shared Value?
visit:
NordicPlaceBranding.com
organized by:
in co-operation with:You can also read
