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www.boost-marketing.co.uk
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“The membership organisation
dedicated
Corporateto helping the
Members – Weworld create
will pay your
workplacesentry
that people
fee!! love”
www.boost-marketing.co.uk
2
www.boost-marketing.co.uk
OUR HISTORY
As the first and only global dedicated Employee Engagement Awards & In the space of under 4 years we have established our awards
and conferences in 4 continents
Conference business, we believe in inspiring & educating people to remake
the way organisations think about, and engage, people to achieve their
purpose.
That's why we created and continue to improve the Employee Engagement
Awards; to champion best practice in engagement that inspires action and
drives the industry and the employee experience forward.
Our evolution has now enabled us to publish unique content and is creating a
global community of EE professionals to enable global collaboration.
www.boost-marketing.co.uk
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PAST WINNERS & FINALISTS
www.boost-marketing.co.uk
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WHY ENTER?
Provides proof that your company is investing in Network and interact with hundreds of HR
their people and engagement professionals at our Awards
Gala
Opportunities to showcase your work and
learn from others at our Awards & Conference and provide
Rewards all those people who work hard to
thought-leadership in the
make the employee engagement programme
Employee engagement sector
work
Provides your brand access to global and local Shows you care about employee involvement in the future
marketing platforms via online and offline media of the business making you more attractive as an employer
as well as rewarding your employees
www.boost-marketing.co.uk
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SOME OUR INDEPENDENT JUDGING PANEL
TIFFANY TAYLOR MARJORIE STRACHAN PAUL GILLIAM NATALIE SIGONA DOUGLAS LAMONT
VP, Deputy Chief Global Head of HR Director UK & Diversity & Inclusion CEO,
People Officer, Inclusion, Ireland, Consultant, Rolls Royce Innocent Drinks
Teach for America RBS L'Oreal
SIMON GARCIA DREW MCMILLAN DAN HARDAKER RUTH JACKSON ALYSON DAICHENDT
Head of Communications & Head of Colleague Communication & Head of HR, Star Pubs Group People Director, Managing Director,
Employee Engagement, HSBC Engagement, British Airways & Bars, Heineken UK Côte Restaurants Human Capital, Deloitte
Technology
www.boost-marketing.co.uk
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UK & EUROPE TERMS OF ENTRY
▪ All entries must be submitted using the official online entry ▪ Entrants agree to co-operate fully with the judges and their representatives
system by October 05, 2018. as part of the judging process.
▪ Work submitted must have taken place from anytime between ▪ The Employee Engagement Awards and the sponsoring organizations take
January 2014 to September 2018. no responsibility for incidental costs incurred by entrants.
▪ Organizations entering must be based in UK and/or Europe ▪ By entering The Employee Engagement Awards you agree for your logo to be
used on all related websites and marketing materials when needed.
▪ The shortlisted entrants will be announced during November
2018 ▪ The decision of the judges is final and no further correspondence will be
considered. Due to the volume of entries we cannot always provide
▪ There is no limit to the number of projects that you enter, individual feedback on entries and reserve the right not to do so.
providing they’re clearly different from each other.
www.boost-marketing.co.uk
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TOP TIPS
BE A COMPELLING STORY TELLER AVOID JARGON
Make sure you tell the story. Be clear and concise.
Remember our judges don’t know you, your Plain English enables judges to clearly understand
business or your project and you only have 1,500 all sections of the entry, with no confusion or
words to not only explain to but wow them. misunderstanding.
BUSINESS CASE – TANGIBLE RESULTS BRING IT TO LIFE
Indicate how the project links to Employee Do you have any materials that can bring the
Engagement for the betterment of the business. Set entry to life? Make it more real & human? Videos;
out what the goals of the campaign were and ensure images; leaflets; websites & testimonials.
that you provide credible proof that you delivered,
or even surpassed those goals. A clear ROI will
always be seen in a positive light by our judges.
READ MORE HERE
www.boost-marketing.co.uk
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KEY DATES & FEES
KEY DATES FEES
ENTRIES OPEN JUNE 01, 2018 SUBMISSION FEE £165 excl. VAT
ENTRIES DEADLINE OCTOBER 5TH 2018
EARLY BIRD TABLE £2500 excl. VAT
FINALIST ANNOUNCED NOVEMBER 2018
FINALIST TABLE £2750 excl. VAT
AWARD CEREMONY JANUARY 24TH 2019
NON-FINALIST TABLE £3500 excl. VAT
CONFERENCE APRIL 16TH 2019
www.boost-marketing.co.uk
1How to create a winning
award submission
Facilitator: Echo Ilott (Company Director, Boost Marketing)
Echo.ilott@boost-marketing.co.ukIntroducing Boost
▪ Boost Marketing Ltd (est. 2006) – the first and
largest award entry consultancy
▪ Boost Evaluation Ltd (est. 2011) – impact
evaluation consultancy
▪ 3 UK offices (Brighton & Hove, Bournemouth and
Cambridge)
▪ 16 employees and 6 regular associates
Over 1,100 awards won
www.boost-marketing.co.ukAgenda
• Preparation
• What makes a winning entry
• Writing and presentation tips
• Evidencing your entry
www.boost-marketing.co.ukSome important facts
Deadline: 5th October 2018
Finalists announced: November 2018
20 categories
4-5 questions tailored for each category
Online submission with supporting material
Judges score against: Objectives, Innovation, Execution, Success
Word count guide (1500 words)
£165+VAT entry fee (credit card online)
www.boost-marketing.co.ukWhat makes for a
winning entry?
www.boost-marketing.co.ukThree elements
1.Angle
Tell a story! Challenges or
ambitious objectives.
2. Innovation
Industry implications. What superlatives can you
apply? First? Only? 3.Impact
Biggest? A first for your
company or sector? How
you did something is as More than just
important as what you did. engagement stats. What
has been the impact on
the business’ strategic
objectives?
You can win with 2, but rarely just one.
www.boost-marketing.co.ukIs an amazing project enough?
An OK story An amazing story
Well written
and
Serious
Well presented Contender
and contender
Well evidenced
Badly written
or
Badly presented No hoper Long shot
or
Badly evidenced
www.boost-marketing.co.ukTips and Tricks
www.boost-marketing.co.ukNow plan
STRATEGIC TACTICAL RESEARCH /
OBJECTIVES OBJECTIVES STRATEGY
STRATEGIC TACTICAL
DESIGN /
OBJECTIVES OBJECTIVES
EXECUTION
MET MET
www.boost-marketing.co.ukNow write
Great first
Strong narrative
Bigger picture impression (grab
Headings first (passion). Tell a
(“Why?” x5) the judges in the
story.
first paragraph).
Back up your
Choose person
claims (combine Answer the
Be brave! (I, we or they)
statistics with question
and stick with it.
examples).
Skimmable (no Get someone
waffle!) else to read it.
www.boost-marketing.co.ukPresentation tips
(written entry)
www.boost-marketing.co.ukPresentation is about appropriate use of
Storytelling Bullets Photographs Captions
Graphic
Diagrams Headings Graphs
design
www.boost-marketing.co.ukWhich won?
www.boost-marketing.co.ukEvidencing tips
www.boost-marketing.co.ukEvidence of...
IMPACT
INNOVATION /
INGENUITY
PROJECT
OBJECTIVES MET
STRATEGIC CSR CULTURE
OBJECTIVES MET
CUSTOMERS CASH
www.boost-marketing.co.ukEvidence gathering tips
• Existing data?
• Benchmark
• Look at the bigger picture
• Use surveys if needs be (your own team,
end users)
• Research uniqueness
• Balance quantitative with qualitative
evidence (bring it to life – what does it
mean ‘on the ground’)
• Cost savings
www.boost-marketing.co.ukSummary of your next steps
▪ Get dates in diaries
▪ Confirm sign off process
▪ Confirm story
▪ Check evidence is ready
▪ Sign up to Boost award entry
deadline reminders
▪ Bump this up your to do list
▪ Blow the judges’ socks off
www.boost-marketing.co.ukGood luck!
www.boost-marketing.co.ukGLOBAL KEY DATES
UK DEADLINE OCTOBER 05, 2018
ANZ DEADLINE OCTOBR 05, 2018
NORTH AMERICAN DEADLINE MARCH 2019
AFRICA DEADLINE MARCH 10, 2019
ANZ CONFERENCE (SYDNEY) NOVEMBER 15, 2018
UK CONFERENCE (LONDON) APRIL 16, 2019
NORTH AMERICAN CONFERENCE (NYC) JUNE 20, 2019
www.boost-marketing.co.uk
2THE EMPLOYEE ENGAGEMENT CONFERENCES
The Employee Engagement Awards Conferences around the world
hosts employee engagement award winners & thought leaders across
a powerful day to maximise the value you receive for the time out of
the office.
During the conference, we present some of the case studies from
some of out award winning entries. No other event can offer the mix
of award winning campaigns that we can.
“Good range of speakers sharing practical their “I found the presentations a really good balance of speakers and “The EE Awards stands out as the leader in what is
experience from across a range of industry sectors.” companies of different sizes. The information was really relevant and becoming a very crowded market place.”
useful for our engagement survey.”
www.boost-marketing.co.uk
3KEY NEXT STEPS
▪ VISIT - www.ee-awards.com and choose your categories
▪ DOWNLOAD THE ENTRY PACK
▪ REGISTER AT https://ukeeawards.awardstage.com/ and create draft entry(ies)
▪ DRAFT OFFLINE SO YOU CAN REVISE AND REFINE EASILY
▪ SEEK CLIENT APPROVAL WHERE NECESSARY
▪ PASTE ENTRY INTO THE ONLINE PLATFORM
▪ SUBMIT BEFORE OCTOBER 5TH
www.boost-marketing.co.uk
3LAST BUT NOT LEAST - WHAT YOU CAN WIN
32CONTACT US
If you have any questions or queries regarding the application
MATT MANNERS
process, entries and other issues regarding the Employee
CEO & FOUNDER
matt@ee-awards.com Engagement Awards, you can access our website at:
uk.ee-awards.com
UK Landline: +44 (0)203 3711 877
UK Mob: +44 (0)7799 876473
STEFAN WORBURTON USA Landline: +1 (212) 380-1246
stefan@ee-awards.com
Finally, you can reach us through our Twitter:
@ee_awards
3334
Corporate Members – We will pay your
entry fee!!
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