PREFERRED HOTEL PROGRAM 2021 MEDIA KIT - PreferredNet
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PREFERRED HOTEL PROGRAM
2021 MEDIA KIT
CONTENTS
Audience/Awards | 2
Marketing Calendar | 3
Marketing Solutions | 4
• Point of Sale Marketing
• Online Marketing
• Print & Digital Marketing
• Email Marketing
Campaign Marketing | 10
Event Sponsorships | 11
Book Your Marketing | 13
Publication Specs/Due Dates | 13
AUDIENCE/AWARDS 2021 Media Kit
Promote your property through TRAVELSAVERS’ award-winning marketing! TRAVELSAVERS marketing will put
you in front of thousands of active booking travel advisors, strengthen brand recognition, and boost overall room
night production.
Hotel Program Spend
2,700 +
Leisure 45%
Agency 25,000+ Expert Travel Advisors
Corporate 55%
Locations
Includes Agencies From:
AWARDS
• Top Consortia — Rocky Mountaineer — 2018, 2019
• Consortia of the Year — Travel Corporation — 2018
• Travel Weekly Magellan Gold and Silver Awards for Direct Mail — Magazine, Web Marketing/Advertising
and Marketing Campaigns (2008 — 2017)
2
MARKETING CALENDAR 2021 Media Kit Marketing tripXpress 1 2 3 4 5 6 7 8 9 10 11 12 Agent Extranet 1 2 3 4 5 6 7 8 9 10 11 12 On-Demand Educational Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Opt Webinars 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Social Media 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 Agent’s Edge Volume 1 Volume 2 Volume 3 Volume 4 Volume 5 Volume 6 Agent Day 2021 Planner Distribution Destinations 2021 Issue Supplier Scoop 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 1 2 Exclusive Scoop Daily Business Analyst Update Weekly Hotel Partner of the Month 1 2 3 4 5 6 7 8 9 10 11 12 Product Debut Campaign On Request 3
MARKETING SOLUTIONS 2021 Media Kit
TRAVELSAVERS has multiple technology platforms that give you the opportunity to advertise promotions and provide last
minute offers and TRAVELSAVERS exclusive promotions through the following channels:
POINT OF SALE MARKETING
tripXpress
tripXpress is an innovative content search and booking platform, built to help streamline business for over 2,700 agency locations.
Robust real-time content is utilized to create a complex itinerary, compare choices and provide pricing, all on one platform. TripXpress
aggregates content from our proprietary cruise booking platform, cruiseexpress, TRAVELSAVERS Preferred Hotel Program, along
with additional add-ons such as customized tours, activities and transportation. It has the unique ability to research, build and book
itineraries all from one platform, giving the advisors more flexibility to create a personalized vacation. Receives more than 37,000
average page views per month.
ero Ad
H
The top banner ad on the tripXpress home page, the Hero Ad can be biased in linking to specific
brands in a destination in the hotel search/booking section, making it a great targeting tool.
Monthly Cost: $2,500
Suggested Ads
Suggested ads provide advisor messaging to
encourage TRAVELSAVERS’ agencies to add your
product to the itinerary, and consumer focused for the
client to encourage them to ask about your product.
Logic is built in to only suggest product relevant to the trip being booked.
Monthly Cost: $1,500
4
MARKETING SOLUTIONS 2021 Media Kit
ONLINE MARKETING
Agent Extranet
The TRAVELSAVERS Agent Extranet is a password-protected website just for TRAVELSAVERS
members. This website provides all of the resources and information that advisors will use and
receives over 11,000 page views a month.
Feature Offer Listing Cost
TRAVELSAVERS offers premium placement of your exclusive offer, clickable through to full
promotional details to advisors who access this advisor-only portal.
Monthly Cost: $500
On-Demand Educational Webinars
An exclusive on-demand webinar gives you the opportunity to educate advisors with business
building tips on your product. Pre-record your webinar and TRAVELSAVERS will set a promotion
period for advisors to register and watch your webinar. Supplier must provide prizes for a drawing
to be held after the promotional period is over. Target audience is Travel Agency Owners/Managers/
Front Line Advisors.
Distribution: 4,500+, Open Rate: 20% ,
and Click to Open Rate: 6.75%
ost: $2,500
C
peaking time: 15 minutes
S
Includes:
• Three emails and social media posts
to promote the video promotional period
• Registration/viewer list
• Drawing (Supplier must provide prizes)
5
MARKETING SOLUTIONS 2021 Media Kit
Social Media Package
TRAVELSAVERS social media technology offers the opportunity to push your marketing message out to our closed Facebook pages,
only available to advisors.
Advertising package includes:
ost
P
An electronic postcard will feature a preferred supplier’s exclusive offer/destination content/new product offering/travel fun that is
easily shared and viewed on some of the most popular social media networks.
Videos
Hotels can share up to 4 videos (one per week) to promote properties and/or brands to advisors on TRAVELSAVERS’ social media
networks and include a brief marketing message along the way! Video has never been this easy to share and customize!
Social Media Access — Post and Video Cost: $750 per month
6
MARKETING SOLUTIONS 2021 Media Kit
PRINT & DIGITAL MARKETING
TRAVELSAVERS print and digital marketing offers targeted messaging in a fun and creative manner through the following publications:
AGENT’S EDGE
A bi-monthly magazine that is sent to advisors via email and print, along with being available in a digital
version online. This travel magazine provides fun editorial based on a destination and feature, plus it
provides information on proprietary TRAVELSAVERS programs. It highlights supplier promotions, contests,
activities and more.
Print Circulation: 5,000+, Email Distribution: 4,500+, Open Rate: 18.5%, Click to Open Rate: 15.8%
Cost:
Cover Photo / Feature Article $3,750
4 Page Insert $5,000
Full Page Ad $3,000
Half Page Ad $1,750
3rd Page Vertical $1,250
Value Ad $500
Hotel News $250
Destinations:
Volume 1: Houston
Volume 2: Toronto
Volume 3: San Diego
Volume 4: Stockholm
Volume 5: Atlanta
Volume 6: Paris
7
MARKETING SOLUTIONS 2021 Media Kit
2022 AGENT DAY PLANNER CALENDAR DESTINATIONS BY TRAVELSAVERS
This exclusive agent day planner is destined to become an NEW THIS YEAR — This print and digital publication
agent’s best friend! The Day Planner Calendar will include highlights hotels, and their destinations, to TRAVELSAVERS
valuable reference guides, including a quick guide to travel advisors. Promote a special offer, such as discounts,
preferred supplier commission and details. The planner will amenities and more to increase awareness and interest
be 13 months in duration (January–January). Distribution is in your property. This stunning publication is limited to 16
approximately 9,000. hotels, so grab your spot today!
Frequency: Once yearly in January (distributed in Print Circulation: 5,000+, Email Distribution: 4,500+
November, 2021)
Full Page Cost: $650
Target Audience: Front line travel advisors
Cost: $2,500 per month
8
MARKETING SOLUTIONS 2021 Media Kit
EMAIL MARKETING
TRAVELSAVERS email marketing is timely and efficient in getting your critical and time-sensitive messages out to our agency owners/
managers and front-line advisors through the following email distributions:
SUPPLIER SCOOP by TRAVELSAVERS EXCLUSIVE SCOOP by TRAVELSAVERS
A promotional marketing email that reaches over 4,500 Stand-alone page, electronic distribution, featuring your product
travel advisors. This weekly email helps to promote branding, i.e., current promotions, training opportunities, supplier updates.
new openings/renovations, promotions, FAMS and more. It Clickable (hyper-link) through to full promotional details. Your
features preferred supplier products along with proprietary call-to-action is tagged with all hotel offers.
TRAVELSAVERS programs.
Distribution: 4,500+, Open Rate: 22.3%, Click to Open Rate: 7.4%
Distribution: 4,500+, Open Rate: 20.6%,
Click to Open Rate: 6.9% Frequency: Daily distribution
Frequency: Bi-weekly distribution ost: $2,000
C
Preferred Ad Cost: $800 BUSINESS ANALYST UPDATE EMAIL
An email that is shared by TRAVELSAVERS Business Analysts
asic Ad Cost: $600
B
to their member agencies, this publication is sent weekly and
Video Ad Cost: $500 provides a way to share important updates and information with
advisors, as well as a separate training section.
Distribution: 2,700+ Agencies
Frequency: Weekly distribution
Informational Ad Cost: $400
9
CAMPAIGN MARKETING 2021 Media Kit
TRAVELSAVERS marketing campaigns allow you to
reach our advisors using a variety of media over a full
month, maximizing your exposure and results.
HOTEL PARTNER OF THE MONTH PRODUCT DEBUT CAMPAIGN
Each month we spotlight a hotel chain. The hotel should offer This new program was created to assist preferred suppliers
an exclusive promotion to the agency community. This is also build excitement and recognition of their new product,
a great way to advertise a promotion backed by an advisor whether it’s a new brand launch, loyalty program, etc.
incentive. As Hotel Partner of the Month your promotional Exposure and education through our communication
message will be advertised throughout the month in the vehicles to our agency members is as follows:
following vehicles: A
Full Page Ad in Agent’s Edge Magazine. This ad should
artner of the Month Ad on Agency Extranet that links to
P focus on promoting the new product with a call-to-action on
Landing Page ($750) how to book or get more information on the product. ($3,000)
Monthly Feature Offer Ad on Agency Extranet ($500) S
ocial Media Package will include updates on exciting
new developments and the opportunity for followers to
Two (2) Exclusive Scoop Emails ($4,000)
get excited about the launch. ($750)
onthly social media package ($750)
M
V
irtual on-demand webinar to promote your product
alue: $6,000
•V debut ($2,500)
ost: $4,500
•C alue: $6,250
•V
ost: $5,000
•C
10EVENT SPONSORSHIPS 2021 Media Kit
TRAVELSAVERS hosts a variety of networking events each year, providing a great opportunity for suppliers to meet and mingle
with our advisors. Below are a few of the sponsorship opportunities available:
Travel Market 2021
This bi-annual travel industry event will attract travel agency owners, managers and advisors who are affiliated with
TRAVELSAVERS, NEST and The Affluent Traveler Collection. In addition, representatives and executives from hotels, cruise lines,
car rental companies, tour operators, technology firms and travel trade media will be attending as the preferred suppliers of the
above companies who are all held by The American Marketing Group.
Average Participation: 800 owners/managers/advisors
Location: TBD
Date: TBD
Agenda: TBD
Available sponsorships for Travel Market 2021 on next page...
11EVENT SPONSORSHIPS 2021 Media Kit
vailable Sponsorships for Travel Market 2021:
A
NEW THIS YEAR — TRAVELSAVERS will have a Hotel Pavilion in a prime location for the Travel Market trade show. In
addition, four suppliers that upgrade to the Preferred Package will have the additional SILENT DISCO presentation time.
• PREFERRED PACKAGE (only 4 slots available) — $7,000 ASIC PACKAGE — $5,500
•B
rade show booth (8’ x 10’) within the trade show
°T ° Trade show booth (8’ x 10’) within the trade show
wo (2) Trade Show attendees
°T °T wo (2) Trade Show Passes
ention in all printed conference materials
°M °M ention in all printed conference materials
ogo on conference website
°L °L ogo on conference website
ogo displayed at sponsored event
°L °L ogo displayed at sponsored event
isting in Exhibitor section of conference website
°L °L isting in Exhibitor section of conference website
ttendee list including name, company and address
°A °A ttendee list including name, company and address
ILENT DISCO — Our hotel pavilion will include a hotel-
°S
* Sharing charge applies to two companies/vendors wishing
sponsored open-space learning environment, with 4
to share a booth at an additional charge of $250 per vendor.
Preferred Hotel Suppliers using a silent disco format so
advisors can focus on the presentations without missing
a beat. Advisors will be given a personal headset upon
entrance to the Hotel Pavilion, allowing them to enjoy brief
15-minute demonstrations from our preferred suppliers.
LUNCH ‘N LEARNS
A unique and valuable opportunity to meet and present to NEST
(Network of Entrepreneurs Selling Travel) affiliates over the lunch
hour. Focused on home-based advisors who sell luxury travel.
verage Participation: 20-25 owners/managers
A
Speaking Time: 40 minutes
Available Sponsorship: $1,250 per supplier, 3 suppliers
per meeting location
Scheduled: TBA
122021 Media Kit
BOOK YOUR MARKETING
If you would like to schedule or discuss marketing opportunities,
please email advertise@travelsavers.com
PUBLICATION SPECS & DUE DATES
To see specifications and due dates, click here.
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