DHL & MotoGP PARTNERSHIP ROADBOOK 2020/21 - DHL Business Unit - Excellence. Simply delivered - DPDHL Brand Hub EN
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FOR INTERNAL USE DHL & MotoGP™ PARTNERSHIP ROADBOOK 2020/21 June 2020 DHL Business Unit – Excellence. Simply delivered.
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Contents
1. MotoGP™ 2020 at a glance − Other campaigns & promotions 5. Useful contacts
− Race calendar − Content & communication
− What’s new in 2020? − Media & PR 6. MotoGP™ championship
− MotoGP™ changes − Employee engagement - MotoGP™ overview
− MotoE™ changes − Merchandise - MotoE™ overview
- Teams
2. DHL & MotoGP™ partnership 4. Activation support
− Partnership benefits - Riders
− Toolkit
− Strategic approach - Key facts
− Logo & Designation guidelines
− Logistics summary − Imagery & footage guidelines
− Approvals
3. Activation for business value
− Tickets & hospitality − Activation process
− Global activation campaign in 2020 − Spending & compliance guidelines
− Post activation feedback
DHL | 2020 MotoGP™ Roadbook | June 2020 2
PLEASE INSERT CLASSIFICATION HERE MotoGP™ 2020 AT A GLANCE ▪ Race calendar ▪ What’s new in MotoGP™ in 2020?
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Race calendar 2020
Following the Covid-19 crisis the 2020 MotoGP™ has been reduced from 20 rounds in 17 countries to 12 rounds in 4 countries,
dates to be confirmed in June.
Grand Prix MotoE™ Country Grand Prix MotoE™ Country
Jul Gran Premio Red Bull de España 1 Yes Spain Gran Premio Octo di San Marino e dello
Sept Yes Italy
Riviera di Rimini 2
Jul Gran Premio Red Bull de España 2 Yes Spain TBD Gran Premi Monster Energy de Catalunya Yes Spain
Czech
Aug Monster Energy Grand Prix Ceske Republiky TBD Gran Premio de Aragon 1 Spain
Republic
Aug Motorrad Grand Prix von Osterreich 1 Austria TBD Gran Premio de Aragon 2 Spain
Aug Motorrad Grand Prix von Osterreich 2 Austria Nov Gran Premio Motul de la Comunitat Valenciana 1 Spain
Gran Premio Octo di San Marino e dello
Sept Yes Italy Nov Gran Premio Motul de la Comunitat Valenciana 2 Spain
Riviera di Rimini 1
DHL | 2020 MotoGP™ Roadbook | June 2020 4
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What’s new in MotoGP™ in 2020?
In 2020 there will be a number of small changes made to the Sporting Regulations
MotoGP™ Championship: • MotoGP™’s jump start penalty has been
overhauled going from a pit lane ride through
Technical Regulations to two Long Lap penalties. Each Long Lap
• The core elements remain unchanged as MotoGP™ is midway penalty is considered to cost a rider between
through the current technical rules agreement which expires in three and five seconds per lap, dependent on
2021. the circuit, meaning the total penalty will
• The Aero Body rules, split into two areas last year, will see the equate to between six and ten seconds which
Fairing, Front Fender and swingarm area come under one rule. With has been chosen as a fairer punishment for
each rider permitted to only one change in Aero Body per season, it the crime.
means any changes which are deemed to have an aerodynamic • The use of the black and orange flag has also
effect will be included. been altered, with any rider shown the flag
• The use of metal studs in knee sliders has also been banned over needing official authorisation from a
safety concerns. MotoGP™ technical steward to re-join the
track.
DHL | 2020 MotoGP™ Roadbook | June 2020 5
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What’s new in MotoE™ in 2020?
In 2020, the FIM Enel MotoE™ World Cup will enter its
second season. The category will continue to include a
grid of 18 riders competing on identical motorcycles
built by Energica.
A number of small changes have been made including
• 10% more Torque in a speed range inferior to 120km/h
• Increased battery capacity, resulting in race distance increasing
by 1 lap.
• Green electricity and removal of generators
• E Paddock tours for partners at MotoE™ races
DHL | 2020 MotoGP™ Roadbook | June 2020 6
PLEASE INSERT CLASSIFICATION HERE DHL & MotoGP™ PARTNERSHIP 2020 AT A GLANCE ▪ Partnership benefits ▪ Strategic approach ▪ Logistics summary
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Partnership benefits – overview
Usage of Brand integration in
▪ Prior approval from MotoGP™ MotoGP™ logo official materials and ▪ Across all MotoGP™ digital &
required & race images channels social media channels
▪ Race imagery and footage available ▪ Integration into print materials
upon request. Usage fees may apply
TV and
Tickets and digital ▪ Trackside branding
hospitality visibility ▪ MotoGP™ website banner
▪ VIP hospitality passes and exclusive
DHL lounge spaces advertising
▪ Grandstand tickets by purchase ▪ Official social channel posts/Tweets
▪ Database email access
▪ Advertising in official programme
Behind the
Unique experiences scenes access
▪ MotoGP™ Premium Experiences ▪ Opportunity to film behind the scenes
▪ Logistics and Paddock Tours content at a number of races
DHL | 2020 MotoGP™ Roadbook | June 2020 8
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Partnership Benefits – In detail
Use of MotoGP™ logo Brand integration DHL branding at circuit
& race imagery/footage
• DHL has the right to use a composite logo to • Opportunity to integrate DHL branding and DHL has exclusive branding at a number of
promote the partnership with MotoGP™. content within the official website of the MotoGP™ races including Primary curves,
• DHL has access to race imagery and footage MotoGP™ Championship. Secondary curves, and Bridge banners.
which can be used on the provision it adheres • Content posting opportunities across official • Positioning of branding is subject to change
to MotoGP™ rights and restrictions. MotoGP™ social media channels - Facebook, season-to-season.
Twitter, YouTube and Instagram.
• Branding within print materials, including a
full-page ad in every race programme.
DHL | 2020 MotoGP™ Roadbook | June 2020 9
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Partnership Benefits – In detail
Tickets & hospitality Unique experiences Behind the scenes access &
activations
• The DHL MotoGP™ partnership gives you • Premium experiences are available including
access to world-class hospitality for guests in paddock tours, pit lane walks, inside circuit
the VIP Village at each race tours, podium ceremony and grid access (last • Right to produce and use behind-the-scenes
• Markets and races where DHL expects 3 experiences in limited numbers at certain footage from a select number of races
significant interest in MotoGP, DHL will host races only). throughout the season
60+ customers in a bespoke DHL suite. • The nature and format of the filming to be
• DHL have the ability to access grandstand decided by DHL and MotoGP™.
tickets at retail cost.
DHL | 2020 MotoGP™ Roadbook | June 2020 10PLEASE INSERT CLASSIFICATION HERE
Partnership objectives
1. Improve Customer Engagement
consumer / ▪ Opportunity to use MotoGP™ races to invite customers and
customer reach provide them with a unique DHL experience
& engagement
2. Drive brand Logistics Showcase
advocacy ▪ Showcase DHL’s global logistics capabilities and our role in
through quality delivering MotoGP™ around the world against demanding
experiences turnaround times
3. Engage Content & Storytelling
employees ▪ Create engaging content assets that appeal to MotoGP™
through brand fans, add to their experience and further reflect DHL’s own
pride qualities of excellence, personal commitment, precision,
speed and teamwork
DHL | 2020 MotoGP™ Roadbook | June 2020 11PLEASE INSERT CLASSIFICATION HERE Logistics summary ▪ DHL Global Event Services (GES) supports MotoGP™ with a range of services including forwarding, freight (air & road) and urgent express deliveries. ▪ DHL GES has a core team of 6 DHL MotoGP™ crew members at the circuits and a further office-based specialist dedicated to supporting the logistics movements. ▪ DHL services for ‘fly-away’ events outside of Europe are cancelled for 2020. ▪ For ‘fly away’ events outside of Europe, DHL coordinates the handling of MotoGP™’s complete equipment including the Safety Car, technical equipment for broadcasting, cameras, cables, time keeping material, promotional material, signage and background advertising on one full 747 charter flight. ▪ For ‘fly away’ events DHL also coordinates each teams’ complete racing equipment including racing bikes, spare engines, technical material, tools, racing suits and drivers’ helmets on a further three charter flights. DHL | 2020 MotoGP™ Roadbook | June 2020 12
PLEASE INSERT CLASSIFICATION HERE ACTIVATION FOR BUSINESS VALUE ▪ Tickets & hospitality ▪ 2020 campaign ▪ Content & communications ▪ Media & PR ▪ Employee engagement ▪ Merchandise
FOR INTERNAL USE
Tickets and hospitality
• The DHL MotoGP™ partnership enables you to treat your business partners to a thrilling motorsport experience
• Travel and accommodation costs of guests should not be taken out of any activation budget. All such fees must be covered
by the local country / sales T&E budget or by the guest personally.
THE MOTOGP™ VIP VILLAGE GRANDSTAND TICKETS
▪ The MotoGP™ VIP Village is the official premium hospitality
▪ In addition to access to hospitality in the MotoGP VIP Village™
offering at a MotoGP™ race weekend.
DHL have the ability to access grandstand tickets at retail cost.
▪ DHL receives contractual tickets across the season and the
▪ Grandstand tickets are not a contractual right to DHL as they
right to purchase additional tickets (subject to availability, at a
are sold by the circuits, rather than the MotoGP™ right holder,
5% discount).
Dorna Sports, so these need to purchased by the local country
▪ In 2020, DHL will host customers (60+) in a bespoke DHL suite
team directly from the relevant circuit (and either covered
at 5 of the MotoGP™ races.
under local budget or approved by Global to be recharged)
▪ Hospitality provided in the MotoGP VIP Village™ includes:
▪ VIP parking (1 parking pass for every 4 guests)
▪ Breakfast, lunch and open bar
▪ Premium experiences
▪ An Official Programme
Please contact the DHL Sponsorships Hotline for more information: hotline@dhl-sponsorships.com
DHL | 2020 MotoGP™ Roadbook | June 2020 14PLEASE INSERT CLASSIFICATION HERE
2020 Global campaign
Backyard Mechanic
#BackyardMechanic will run as the global promotion from the 5th June to the
restart of the 2020 MotoGP™ season
• Backyard Mechanic supports DHL’s Global Partnership positioning of
‘Moments that Deliver’.
• Backyard Mechanic is UGC fan competition – an opportunity for fans to tell
us about their latest home bike modifications.
• To complete a valid entry for the Grand Prize draw, fans must submit details
of their/ a friends’ bike, the modifications they or a friend have made and their
photos/video.
• The winning entry will receive a bike part upgrade, courtesy of DHL and
MotoGP™.
A series of #BackyardMechanic promotional assets are available for
download from the Brand Hub.
DHL | 2020 MotoGP™ Roadbook | June 2020 15FOR INTERNAL USE Other campaigns & promotions • Promotional activities such as competitions can be used as a means of promoting DHL’s status as Official Logistics Partner of MotoGP™, to reinforce our industry expertise, to reinforce our brand ideals, attract new customers and reward existing ones. • The use of MotoGP™ experiences, including tickets & hospitality for promotional purposes, is a great way to leverage the partnership locally beyond the hosting of a select number of customers. • A direct mail or social media campaign can be implemented with minimal spend, helping to stimulate additional business either through an existing customer base (upsell, cross-sell, stimulate lapsed customers) or to achieve lead generation through a new potential customer base (as a wider public promotion). • Please refer to the guidelines provided in the Approvals section of this roadbook. Further information can be found on the DHL Brand Hub, or by contacting the DHL Sponsorships Hotline: hotline@dhl-sponsorships.com DHL | 2020 MotoGP™ Roadbook | June 2020 16
FOR INTERNAL USE
Content and communication: Key digital channels
DHL WEBPAGE DHL INMOTION DHL SOCIAL MEDIA MOTOGP™ SOCIAL MEDIA
▪ Relevant generic ▪ News and editorial ▪ The DHL Motorsports • DHL branding and content
information regarding our content page on Facebook has a on the official website of
partnership with large audience and the MotoGP™
▪ Fan Promotions
MotoGP™ regularly posts content Championship
▪ Video content related to all Motorsport
partnerships. • MotoGP™ Facebook,
Twitter, YouTube, and
▪ DHL Motorsports also has
Instagram
Twitter & Instagram
Twitter- @DHL_Motorsports
dhl.com/global-en/home/about- www.facebook.com/MotoGP
inmotion.dhl/motogp/ Facebook- @DHLMotorsports
us/partnerships/motorsports/motogp.html @MotoGP on Twitter & Instagram
Instagram- @dhlmotorsports
DHL | 2020 MotoGP™ Roadbook | June 2020FOR INTERNAL USE
Media & PR
Supporting tools:
▪ MotoGP™ media kit is available for download from the Brand Hub.
Media kit assets include:
o Imagery (please refer to approvals pages)
o MotoGP™ brand manual
o Infographics
o FAQs
o Logistics Video feature with Patrick Thierling showcasing the
massive logistics operations behind MotoGP™
Should you wish to develop further media and PR activities around
this partnership, please contact the DHL Sponsorships Hotline:
hotline@dhl-sponsorships.com
DHL | 2020 MotoGP™ Roadbook | June 2020 18FOR INTERNAL USE
Employee engagement
Employees as Brand Ambassadors
• Our staff are our greatest brand ambassadors, and our global
partnerships are a fascinating and lively platform on which to
engage our employees.
• Some ideas for internal activation include:
• Use of partnership facts, figures and insights to create quizzes
for internal competitions
• Use of motorsport theme for driving internal campaigns or HR
programs
• Use of merchandise or grandstand tickets as campaign
incentives or for reward and recognition of outstanding
performance
• Staff only experience at MotoGP™
DHL | 2020 MotoGP™ Roadbook | June 2020 19FOR INTERNAL USE
Merchandise
Dual branded merchandise has been produced based on local market feedback from 2019; with new items added to the portfolio
and an increased focus on sustainable and sizeless products.
Water Bottles Caps Ear plugs Wireless charger Lanyards Canvas Bags
Thermal water Tri-branded with Duel branded in a Bamboo wireless Dual branded Dual branded
bottle MotoE™& recyclable case phone charger. lanyards recyclable cotton
MotoGP™ bags
If you wish to order merchandise or create additional items locally please contact the DHL Sponsorships Hotline.
DHL | 2020 MotoGP™ Roadbook | June 2020 20PLEASE INSERT CLASSIFICATION HERE ACTIVATION SUPPORT • Toolkit • Logo & designation guidelines • Imagery & footage guidelines • Approvals • Activation process • Spending guidelines • Compliance guidelines • Post activation feedback process
FOR INTERNAL USE Toolkit The following toolkit materials are available to download from the DHL Brand Hub: • Poster • Generic roll-up banner • Generic race imagery • Backyard Mechanic social assets They can be accessed via the following path: DHL Brand Hub > Sponsorship > Global Partnerships > MotoGP™ DHL | 2020 MotoGP™ Roadbook | June 2020 22
PLEASE INSERT CLASSIFICATION HERE Logo & designation guidelines Logo • The official MotoGP™ and DHL composite logo should be used on promotional materials and communication. • For all formats and layouts, the DHL logo must be positioned closest to the nearest corner of the artwork. • These are the official composite logo formatted produced and approved by DHL Global Brand Services Team. Designation • DHL’s designation is the Official Logistics Partner of MotoGP™ References to MotoGP™ & MotoE™ • In normal text, MotoGP™ and MotoE™ should be written as such, in one word (even in titles or headlines written in upper case, the word should still be spelt with the correct upper and lower case characteristics) • All references to MotoGP™ and MotoE™ should include a ™ mark at the end of the word without a space in between • When referencing a MotoGP™ event, be sure to use the full event name and correct event logo when promoting for example: The Commercial Bank Grand Prix of Country X DHL | 2020 MotoGP™ Roadbook | June 2020 23
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Image usage guidelines
• Still photographic images showing riders may be used
for editorial and promotional purposes. All official
MotoGP™ imagery must show 5 or more riders.
• Images must also be accompanied with the official
composite logo
• DHL will receive limited footage and imagery from 1
Dorna. Any film or imagery obtained outside of this
must be from approved photographic agencies and 2
approved by Dorna as part of the standard approvals 3
4 5
process.
For all image or footage enquiries and approvals, please
contact the DHL Sponsorship Hotline at hotline@dhl-
sponsorships.com
DHL | 2020 MotoGP™ Roadbook | June 2020 24PLEASE INSERT CLASSIFICATION HERE Approvals • All MotoGP™ related promotions / communications need approval from Elliott Santon, Head of Global Sponsorship (DHL Express), and Dorna • Approvals may also be needed from promoters and other event sponsors so time should be allowed for this • You should allow seven working days for feedback and approvals, plus additional time if changes are required. All revised artwork must be sent back to Dorna for final approval prior to publication. For all artwork enquiries and approvals, please contact the DHL Sponsorship Hotline at hotline@dhl-sponsorships.com DHL | 2020 MotoGP™ Roadbook | June 2020 25
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Activation process
Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Activation Customer Promotional Media & Customer
Planning Engagement Activity PR Hopitality
• Global Team Process • Global Team Process • Support countries by • Give countries approved • Feedback against KPIs to
• Development of • Development of providing ideas how to artwork and imagery capture consistent
activation program & activation program & leverage the global from central sources content & measures
tools, facilitate smooth tools, facilitate smooth assets on a local level • Provide do’s and don’ts after events loaded by
running of global running of global • Provide an exceptional that stipulate exactly countries onto DHL
properties properties library of tools on the what can and can’t be Brands the World
DHL Brand Hub that the done • Content provided by
• “Centre of excellence” • “Centre of excellence”
countries can use and countries for InMotion
holding knowledge of holding knowledge of • Launch procedure for
help guide them in the platform where relevant
what is achievable and what is achievable and anything that falls
process
how how outside the set of • Share best practice
• Provide event parameters examples and
• 2-way flow of • 2-way flow of
breakdown guides for partnership updates via
information through information through • Provide central branded
planning their event monthly Activate
‘The Hub’ ‘The Hub’ range of merchandise by
locally newsletter
partnership for country
• Monitor DHL purchase
Sponsorship Hotline to
DHL | 2020 MotoGP™ Roadbook | June 2020 26
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Activation process: Planning roadmap
Stage 1: Stage 2: Stage 3: Stage 4: Stage 5: Stage 6:
Activation Customer Promotion Media & Customer Post
Planning Engagement al Activity PR Hopitality Event
10-12 WKS BEFORE 8-10 WKS BEFORE 6-8 WKS BEFORE 4-6 WKS BEFORE ACTIVITY WEEK 1-2 WKS AFTER
Finalize overall Country Direct mailers to Event planning Media plan (local) On-site event Post activity report
Activation Plan with selected customers activated including but Follow up on leads
Sales internal Goody bags
DHL Global & Regional not limited to: secured during the
E-DM blast to retail engagement – briefing,
liaison contact Detailed program event
agreement on Print ads
Customers with
participation Sales visit on potential
discount shipments Feature story
Event program leads
Invoice inserts Press release on
Premium items / partnership Thank you gift for
giveaways guests (e.g. photo book)
Invoice inserts
Objectives, roles &
Website feature
responsibilities
Use of partnership logo
Issue invitations to
and promotional
customers
materials (as
Face-to-face customer giveaways) in internal
visits activities
DHL | 2020 MotoGP™ Roadbook | June 2020 27FOR INTERNAL USE
Spending guidelines
MAXIMISING VALUE
Whether you are provided with activation funding from your global Business Unit office, regional MarComs, or allocate
local revenue to partnership activation, the following spending guidelines should be followed to achieve maximum
leverage:
▪ Consider spend vs reach/value/achievement of objectives – a greater % of budget should be spent on activities that will
deliver more value, especially if delivering additional revenue.
▪ Focus less spend on customer hospitality (smaller impact, compliance considerations), and put more spend/effort into other
areas to drive value - such as PR, public promotions, customer direct marketing campaign etc.
▪ At least 10% of the activation budget should be spent on a PR/media relations activity, such as a media briefing, a behind-
the-scenes tour etc.
▪ Consider collaborations with other Business Units as well as other event sponsors to share costs.
▪ Further consideration when allocating budget should be given to:
▪ Extent of previous activation undertaken
▪ Ability to activate via customer base and staff locations in the vicinity of the event
▪ Cost of activation implementation in-country
DHL | 2020 MotoGP™ Roadbook | June 2020 28FOR INTERNAL USE Compliance guidelines • Since 2008, the Group has an “Anti-Corruption and Business Ethics Policy” which requests prior written approval by the Compliance Officer for hospitality and entertainment events which go beyond the policy, i.e. benefits in the business setting above a threshold of 250 EUR per invitation • Gifts and entertainment are generally an accepted way of building and maintaining business relationships. However, certain invitations may be viewed as a bribe • Under most laws, a gift, hospitality or entertainment is critical if made to influence business decisions or if perceived as improper inducement. Fines and monetary penalties may be severe for Express, the Group and individuals (imprisonment may also be a consequence) • In addition, some customers are requesting us to refrain from inviting their employees to avoid any potential conflict • Key policies include the exclusion of public officials and customers who we are negotiating with (incl. tender processes). Invites for spouses, partners and children must be pre-approved • The customer approval template to apply for exceptions to the compliance guidelines can be accessed on the DHL Brand Hub, for submission online to the Global Compliance Office The chart on the following page provides guidelines regarding gifts, entertainment, hospitality and sponsoring events DHL | 2020 MotoGP™ Roadbook | June 2020 29
FOR INTERNAL USE
Compliance guidelines
Working with Gift Limitations
To distinguish gifts, hospitality, entertainment and sponsored event invites that strengthen business ties from bribes, please
refer to the summary chart of the Approval Concept in the revised Anti-Corruption and Business Ethics Policy:
Anti-Corruption and Business Ethics Policy (Section 3) New Section 4
Permission Gifts Hospitality Entertainment Sponsored Events
Not permitted > 100 EUR, permissible only > 250 EUR, permissible only > 250 EUR, permissible only > 250 EUR, permissible only
with prior written approval with prior written approval with prior written approval with prior written approval
of GCO or BU Compliance of GCO or BU Compliance of GCO or BU Compliance of Compliance (GCO or BU
Officer (see Officer Officer Compliance Officer)
Section 3.2 / 3.6) (see Section 3.2 / 3.6) (see Section 3.2 / 3.6) (Section 4.5 / 4.6)
May be permitted after < 100 EUR, < 250 EUR < 250 EUR < 250 EUR
Cost Center approval (see Section 3.3 / 3.5) (see Section 3.3 / 3.5) (see Section 3.3 / 3.5) (see Section 4.3)
Permitted – specific approval not nominal value such as reasonable; normal n/a < 100 EUR
required calendars and other business setting (see Section 4.2)
promotional giveaways (see Section 3.1)
(see Section 3.1)
Note: In addition to the above summary the DPDHL Anti-Corruption and Business Ethics Policy applies and must be considered.
DHL | 2020 MotoGP™ Roadbook | June 2020 30FOR INTERNAL USE
Compliance guidelines: Approval for compliance exceptions
DHL will apply the following rules to approve and monitor entertainment / hospitality events with an external component that go beyond the EUR250 threshold per
invitee:
1. Principles laid down in the DP DHL Code of Conduct / Anti-Corruption and Business Ethics Policy must be considered.
2. No violation of applicable local laws or regulations.
3. Hierarchic level / status of the invitee must be proportionate / appropriate to the event.
4. Should not form a pattern or series of events (no more than one per person per year)
5. Standard compliance letter to customer / customers acknowledgement that invitation does not violate their own internal policies and guidelines (or reference with the invitation:
“By accepting this invitation we assume that you have the full agreement from your company to attend and that it in no way infringes your own company policies.” )
6. No motivation to influence pending business decisions / no pending bids.
7. Must not be Public Officials.
8. Invitees must be hosted / accompanied by appropriate DHL personnel and where possible events should include customer information (aspects on products/service, discussion
forums, lectures, facility tours etc.)
9. Requests for exceptions must be on the standard template and all fields need to be completed:
− Costings must be genuine and comprehensive (e.g. Transport + Meals + event +hotel etc.
− Invites for Spouses / partners / family members subject to approval
− Hosting and attending DHL Personnel should also be listed on the template
10. All invitations (can be summarized per event) must be approved in writing PRIOR to the event by the Country Manager and the relevant Regional CEO, with notification to the
relevant BU Compliance Officer.
11. A record of all approved Exceptions must be forwarded to the BU Compliance Officer and also kept on file / stored locally for possible future audit purposes.
12. All staff requesting or approving specific corporate hospitality must have concluded the web-based DP DHL Anti-Corruption Training on my learning world
(www.mylearningworld.net)
DHL | 2020 MotoGP™ Roadbook | June 2020 31FOR INTERNAL USE
Submitting post-activation feedback
Overview Quantitative Metric Qualitative Metric
• Our partnerships provide a great
Events executed No of events Did you use the DHL Activation and/or
opportunity for all countries to (including venue, date, Usage of tools on DHL Activator (downloads and Ticketing Hotlines?
maximize DHL brand recognition audience, presentations page views) To what extent did you use/promote unique
given) assets and new tools
through a 360° integrated marketing
Hospitality used – type No of customers hosted for hospitality Comments re customers in general due to
approach delivered internally as well as of tickets etc Increased Share of Wallet (in % terms) estimated partnership involvement
externally Customer feedback following hospitality
Promotions No of contacts sent to Feedback from winners
• Following your activation of the implemented (external No of leads generated (and qualified to next Feedback from sales re business impact,
public or customers stage) customer wins etc
partnership, please submit an overview only) e.g sales offer to DM activity if relevant - CTR (%) and/or no of
and details to the Activate Hotline. customers, public ticket registrations
giveaway Customer wins attributable (in Euros)
• Your feedback will enable ongoing No of giveaways (and type used)
evaluation of our Partner Program, as Media activity No of media hosted for briefings Quality/positioning of media outlets
undertaken Media coverage - number of unique mentions, covering story
well as share ideas amongst colleagues EAV (in Euros)
for improved activation. Employee engagement No of staff hosted for events Staff engagement, interaction - overview of
activities held Reach of staff promotions e.g. courier or sales activities, details re promotions, feedback
• In submitting your activation details, it is incentive – no of staff, entries
important to include such information Brand exposure No of advert insertions (print, magazines/press) Comments re image/credibility
achieved, advertising Online activity if relevant - no of hits, no of unique enhancement in the local market
as shown in the matrix opposite. purchased visitors, no of page views, CTR (%): Comments re level of visibility “on the
IF APPLICABLE Brand awareness and recall (if relevant market ground”
research is done in the country)
DHL and Manchester United FC | Season 2020/21 Roadbook | June 2020 32PLEASE INSERT CLASSIFICATION HERE USEFUL CONTACTS
PLEASE INSERT CLASSIFICATION HERE Useful contacts Always there to support you! Following the downloading and viewing of information from the DHL Brand Hub , the DHL Sponsorship Hotline is your first point of contact for all other questions regarding partnership activation: hotline@dhl-sponsorships.com Further useful contacts: ▪ Ticket Enquiries ▪ hotline@dhl-sponsorships.com ▪ Head of Global Sponsorship (DHL Express) ▪ Elliott Santon: Elliott.Santon@dhl.com ▪ Media Enquires ▪ Tim Rehkopf: timrehkopf@dpdhl.com ▪ Campaign and toolkit adaptation ▪ hotline@dhl-sponsorships.com DHL | 2020 MotoGP™ Roadbook | June 2020 34
PLEASE INSERT CLASSIFICATION HERE MotoGP™ Use different image to slide 14 CHAMPIONSHIP • MotoGP™ overview • MotoE™ overview • Teams • Riders • Key facts
PLEASE INSERT CLASSIFICATION HERE MotoGP™ Championship Overview • With over 6 decades of history of elite competition, MotoGP™ is the world’s premier motorcycling championship. • Each Grand Prix brings together the most talented riders from across the world to participate in races across three distinct categories - MotoGP™, Moto2™ and Moto3™ • The racing is a spectacle, featuring technologically advanced, high-speed machinery from the world’s leading motorcycle manufacturers including Ducati, Honda and Yamaha. • The MotoGP™ racing prototypes produce over 240hp, are capable of 0- 100kph (68mph) in under 3 seconds and reach top speeds of over 340km/h. • Some of the world’s most daring and talented riders on the planet, including World Champion Marc Marquez, Valentino Rossi, Jorge Lorenzo, and Cal Crutchlow, compete in the 20 rounds of the championship. • Sanctioned by the Fédération Internationale de Motocyclisme FIM and managed by Dorna, an international sports management company, MotoGP™ is the pinnacle of motorcycle racing. DHL | 2020 MotoGP™ Roadbook | June 2020 36
PLEASE INSERT CLASSIFICATION HERE MotoE™ Championship Overview • MotoE™ is the electric category of the MotoGP™ Championship. • MotoE™ is an additional motorcycle racing category with no gas emission and a limited but distinctive sound. Energy will be produced from renewable resources. • Riders will all ride the same identical bikes with a few adjustments possible, including Ride height and Suspension springs. • All rider will have the same power available from the starting line to the finish line to produce a breathtaking show. • 5 MotoE™ race events and 7 races. • MotoE™ is made up of 6 x 2 bike teams – 18 riders, 12 teams, 2 former Moto3 World Champions, Several World Championship runners up and 4 former MotoGP class riders. DHL | 2020 MotoGP™ Roadbook | June 2020 37
PLEASE INSERT CLASSIFICATION HERE MotoGP™ Teams DHL | 2020 MotoGP™ Roadbook | June 2020 38
PLEASE INSERT CLASSIFICATION HERE MotoGP™ Riders DHL | 2020 MotoGP™ Roadbook | June 2020 39
FOR INTERNAL USE Key facts TV Broadcast (2019 season) • 200+ countries reached through broadcast • MotoGP™ reaches more that 433 million homes • 27,145 total broadcast hours Digital Performance • www.motogp.com is available in 6 languages • Over 73 million visitors to www.motogp.com • Over 13.6 million Facebook fans • Over 2.6 million Twitter followers • Over 2.6 million YouTube subscribers • Over 8.5 million Instagram followers DHL | 2020 MotoGP™ Roadbook | June 2020 40
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