Digital Reality changes everything - Step into the future - Deloitte
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The potential of “Digital Reality” (VR/ AR/ MR)
is to re-imagine reality and allow access to objects,
places and people that are out of reach in the real
world!Where are we coming from?
Personal Computers Work Personal Alt
1970’s
World Wide Web Personal Connected
1980’s
Smart Phones Connected Everywhere
2000’s
Contextual
Digital Reality Everywhere Intuitive
2010’s
EmpatheticVirtual Reality Augmented Reality Mixed Reality
AN I M M E R S I VE E XP E R I E NC E OV E R L A Y I N G T H E R E A L W OR L D PU T T I N G O B J E C T S I N T O T H E R E A L W O R L D
“VR” creates a digital environment that “AR” overlays digitally-created content “MR” is an experience that
replaces the user’s real-world into the user’s real-world environment. seamlessly blends the user’s real-world
environment. • Transparent optics, viewable environment environment and digitally-created
• Fully rendered, enclosed environment • Aware of surroundings & self content, where both environments
• Primarily single display devices
• Body & motion tracking can coexist and interact with each other
• Consumer & enterprise ready
• Advanced sensors for spatial awareness and
gesture recognition
Alter Immersive Technologies 360° Video
Your
CH A N G I N G RE A L I T Y A NEW PERSPECTIVE
“Immersive Experience” is a deeply-engaging, “360° Video” allows the user to look in every
Reality
multisensory, digital experience, which can direction around him/her
be delivered using VR, AR, 360° video, MR • Shot with an omnidirectional camera or a collection of
and/or other technologies cameras
• User controls the view
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved.Digital Reality + Beyond the Glass Augmented Reality O V ER L A Y IN G T H E R E A L W O R L D Mixed Reality P U T T IN G O B J E C T S IN T O T H E R E A L W O R L D Virtual Reality Digital Reality A N IM M E R S I V E E X P E R I E N C E V I R T U A L ,A U G M E N T E D ,M I X E D 360° Video A N EW P ER S P E C T IV E Immersive Technologies D E E P L Y E N G A GI N G MU L T I - S E N S O R Y R E A L IT Y | Copyright © 2019 Deloitte Development LLC. All rights reserved.
BUSINESS &OPERATION S
Business
Prototypes/Pilots Development
T E CH NO L O GY E N AB L E RS
Go To Market
Alliances
& Vendors Investments
Digital
& Strategy
Ecosystem
& Value
Chain
Reality Talent &
Locations
C E N TE R O F
G RAVITY
Digital
Reality
Corporate
Eminence
Development
Investments
to Enable
BRANDANDMARKETIN G Marketing & Conferences
Activation & Events
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved. Success!High level, Digital Reality will provide businesses new opportunities…
SAVE COSTS IMPROVE PROVIDE NEW
PERFORMANCE VALUEThe hype may be waning, but real opportunity is growing
Expectations
Machine Learning
Autonomous Vehicles
IoT Platform
Smart Robots
Blockchain
Natural-Language
Question Answering
Augmented
Reality
Virtual
Reality
INNOVATION PEAK OF INFLATED TROUGH OF SLOPE OF PLATEAU OF
TRIGGER EXPECTATIONS DISILLUSIONMENT ENLIGHTENMENT PRODUCTIVITY
Time
Gartner Hype Curve,2017The enterprise entry barriers are fading...
BATTERY
LIFE NETWORK
LATENCY
MOBILE
COMPUTING
PRICE
POINT
APP
ECOSYSTEM
SOCIAL
INERTIA
15 | Copyright © 2018 Deloitte Consulting LLP. All rights reserved.What are the opportunity areas?
Digital Reality opportunity areas
Connect Know Learn Explore Play Think
Collaborate without Augment data and Immerse in training, Bring consumers on a Deliver Digital Reality Evaluate solutions, devise
colocation – connect people resources to give analytics, and research, journey of exploration experiences through best practices, build
remotely, communicate professionals, engineers, lowering time, risk and across time and content creation, business cases
and enable individuals to and designers a new way cost required geography enablement and and determine a long
view/interact with the same to do their jobs consumption term vision
data/viewpoint
See-What-I-See Architecture Immersive Training Augmented Shopping Story Telling Strategy & Vision
Holo-presence Maintenance Safety & Compliance Travel & Hospitality Live Events Vendor Assessment
Field Services Design Qualification Events & Conferences Location Based Use Case Scoring
Repair & Diagnostics Medical Gamification In-Store Experiences Gaming Business Case
Equipment Installation Analytics Behavioral Analytics Enhance physical products 360 Ecosystems
Immersive Mobility
Augmented Catalogs
13 | Copyright © 2018 Deloitte Development LLC. All rights reserved.These industries a currently leaders in enterprise
adoption of Digital Reality
RETAIL CONSTRUCTION MANUFACTURING EDUCATION
• Architecture • Immersive Training
• Augmented Shopping • Immersive Training
• Location Based visualization • Storytelling
• Live Events • Enhance physical products
• 360 degree experiences • Gamification
• Behavioral Analytics • Maintenance
• In-Store Experiences • See-What-I-See
• Augmented Catalogs • Field Services
• Immersive Training • Repair & Diagnostics
• Enhance physical products • Equipment Installation
HEALTHCARE GOVERNMENT PHARMA REAL ESTATE
• Immersive Training • Immersive Training • Immersive Training • Visualization
• Safety & Compliance • Maintenance • Safety & Compliance
• Treatment • See-What-I-See • Maintenance
• Field Services • Visualization
• Repair & Diagnostics
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved.Connect & Know
Collaborating without co-location - connecting professionals remotely and augment data and resources to give professionals an
improved way to do their jobs
THINK
CONNECT KNOW
Digital
Reality
LEARN EXPLORE
PLAY
Holo-Presence See-What-I-See Do-What-I-Do Remote Scribing Repair & Diagnostics Maintenance
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved.Connect+Know
Augmented Reality enhanced workforce
Augmenting data and resources to give professionals, engineers, and
designers a new way to do their jobs more effectively
9 | Copyright © 2017 Deloitte Development LLC. All rights reserved.Industry Examples Remote assist Machine Maintenance tasks IOT - Digital twin Collaboration with robotic arm
The core elements of Augmented Reality
Typical Devices for Augmented Reality
Hololens 2
• Integrated with Azure
• Contextual understanding
• Retina scan identifications
• Hand-tracking: two-handed fully
articulated model, direct
manipulation
Build for and
sold only to
enterprise
customersNext gen Augmented Reality
The industry says it works
Study conducted by Boeing showed that AR
improved productivity in wiring harness assembly
by 25%.
And at GE Healthcare a warehouse worker receiving
a new picklist order through AR completed the task
46% faster than when using the standard process,
which relies on a paper list and item searches on a
work station.
Additional cases several other firms show an average
productivity improvement of approximate 30%.
Source: National Training Laboratories, USAAnd academic research is backing it up
In 2018 an extensive field study was
performed to find out which technology
was more effective at giving remote Four key findings
support: AR-enabled remote guidance
#1
solution, or a standard video call. 84% prefer remote Positive features highlighted by test subjects: “intuitive”, “gives direct visual
guidance to a feedback”, “more possibilities for the expert to guide you”, “pedagogical”,“easy
Over 200 people participated. standard videocall. to adjust”, “good when there is a languagebarrier”.
None were experts, yet the increases in
speed and accuracy they achieved using
AR remote guidance was major. How
#2 Problem solving is 32 % How much could 32 % faster problem resolution save you? Arecent report
much would one of your own more found that 82 % of the global industrial companies surveyed had experienced
faster with remote
experienced field technician boost their guidance than a unplanned downtime in the past three years.
performance using the same tool? standard videocall.
#3
50 % fewer errors occured Yes. You read that right. Video calls involved far more trial and error when
when using remote solving the test problem. With remote guidance, test subjects saw the
guidancecompared to a expert’s hands showing them exactly how to place the right parts, in the right
standard videocall. place, in real time. No complex verbal instructions needed.
#4
Users perceived remote Perception is everything. When usersfeel they cansolve things more efficiently
guid- ance as more —they do. Net perceived efficiency, measured as a net promoting score (NPS),
efficient than astandard was far higher for remote guidance than astandard videocall
videocall. Users felt it was helping them more efficiently. And so it became: speed and
accuracy were measurablyimproved.Typical Connect+Know use cases in an enterprise setting
DRIVERS BENEFITS IMPACT
• 10-20% gains in productivity
Labor • Transform how workforce captures, reports and shares information •
•
25% decrease in warehouse picking time (DHL)
30% decrease in assembly time (Boeing)
Productivity • Collaborate to take action near real time, supported by data • 30-50% increase in material handling transaction
speed
• Decrease in training / ramp-up time for resources
Resource & Asset • Reducing downtime of machinery
• 10-15% increase in utilization of scarce resources
• 5-10% decrease in labor unit rate
Efficiency • Decreased time to market for new equipment
• Reduction in repair time and expenses
• 6% to 10% reduction in error rates (Boeing)
Quality • Deliver task-specific and context-specific information in the field to • 10-20% decrease in rework costs
ensure conformance to critical processes
Safety & Risk • Tracking of users and equipment minimizes accidents • Assessment of impact in progress
ManagementLearn
Immerse in training, analytics, and research, lowering time, risk and cost required
THINK
CONNECT KNOW
Digital
Reality
LEARN EXPLORE
PLAY
Immersive Training Safety Compliance Certification Gamification
| Copyright © 2019 Deloitte Consulting LLP. All rights reserved.Learn
Virtual Reality based training
Leverage digital reality technologies to support training, research and
exploration, effectively lowering the time, risk & cost traditionally required
9 | Copyright © 2017 Deloitte Development LLC. All rights reserved.Industry Examples
Employee Training in VR Training employees without travel Employee Training in VR
Walmart Volkswagen InsuranceWhy VR powered training is impactful
Learning Retention Rates
Lecture 5%
Reading 10%
Audio-visual 20%
Demonstration 30%
Group Discussion 50%
Learning by doing (VR Powered Training) 75%
Learning by teaching others 90%
Source: National Training Laboratories, USA“I hear and I forget. I see and I remember. I do and I understand.”
Does it really work ? Virtual Reality applied to corporate training and VR training applied to various disciplines has proven to be highly effective, as well as time and cost saving
Other Benefits
1. Appealing to a Variety of Learning Styles 3. Eliminating Risk and Safety Concerns
Classic teaching and training methods convey content to students Firefighters and military personnel need to learn how to respond in
according to the instructor’s preferred style of learning. VR experiences dangerous situations without risking their lives.VR experiences can
access all the senses, a variety of preferences can be satisfied and build extreme environments and situations, allowing users to test and
delighted. It offers the ability to simultaneously reach students across at learn without severe consequences.
least three of the four classical learning styles.
4. Reducing Training Budget and Providing Scalability
2. Offering Experiences That Promote Repetition and Retention Equipment longevity. Heavy equipment doesn’t have to be brought
New skills require practice. But what if the skill is heart surgery? And to a special training location, or suffer wear and tear as numerous
what if you need to be able to strategize a response to an enemy trainees learn how to operate it.
ambush on the fly?. VR training options offer controlled, easily
generated environments that allow for the repetition and variation Logistics reduction. Firefighters don’t have to set buildings on fire to
do the repetitious part of training. Instead, after virtual training, they
can save the test fire environment for a “final exam” type of situation.
Time savings. In the corporate world at lot of time and money is
spend on traveling to be trainedWhere does VR typically make sense in learning ?
EXPLORE.
Bring consumers on a journey of exploration across time
and geographyExplore
Augmented Reality can enhanced Products and Services
Enhancing your physical product or service with new functionalities and value propositions that
increases the perceived and/or monetary value of your product or service.
9 | Copyright © 2017 Deloitte Development LLC. All rights reserved.Industry Examples See furniture in your own home Car owner AR assistant AR Shopping guide Experience real estate
What are the consumers saying?
What are the consumers saying?
71% of shoppers
consider that they would
shop more often if they
used AR apps.
55% admitted AR
makes shopping more
fun and exciting.How to apply Digital Reality succesfully to your business ?
Our approach helps you apply Digital Reality technology in a way that helps people d o their jobs easier – a n d leads to business results.
T H I S I S T HE
FUTU RE O F
We bring a distinct focus on t he opportunities that will result in t he
bi ggest i m p a c t and ROI in t he context of your industry, developing
m ea n i n gful sol ut i ons that people want to adopt, architecting scalabl e
a n d flexible technology, and working with your organization to
develop t he ri ght c h a n ge m a n a g e m e n t approach for your people, so
they can adopt a whole new way of working for t he future.
LC. All rights reserved.M AK E I T
This is about business outcomes. Building your organization’s competitive
advantage for the future is our North
Bottom-line. ROI. We’re not here to
Star. Because of this, we’re able to
help you build shiny objects—we balance the unknowns of emerging
technology with outcome-focused
want to help you use new technology
initiatives that help you learn in th short
to solve problems in ways you never term and can give you the leg up in
creating advantages well into the future.
imagined were possible.M AK E I T Technology for technology’s sake isn’t helpful to anyone. It has to seamlessly fit into the way we, as humans, work in order to achieve better outcomes. Grounded in iterative design processes that help define the problem, observe opportunities, and rapidly test and refine, we are able to help you deliver augmented and virtual reality solutions that fit your organization’s needs – making things simpler, more intuitive, and more efficient.
M AK E I T
Awell-designed solution is built to
evolve with technologydevelopments.
From the way we design front end experiences,
integrate systems, design infrastructures, secure
solutions, and transform your customer base and
workforce, our strategic and agile approach to
technology helps ensure that the solutions you
design for today will continue to provide value
well into the future.M A KE I T W ORK
Augmented and virtual reality is going to That’s why change management for your
workplace and workforce training is woven into
have far-reaching effects on the
our Digital Reality offering—it’s not just an add-
workplace in the years to come, which will on. We help you prepare, train, and adopt new
ways of thinking and doing business to make
require new ways of working and thinking
sure your solutions create the impact you’re
about how to get a job done. looking for.with new technology, ecosystems of choice, designed for humans—all the elements to achieve your ambitions for the future.
Digital Reality
extends deeper and beyond
Creating digital experiences
Digital Strategy
Systems Integration
Content Management Systems
CONNECTIVITY
Workforce Transformation & Training
Business Model Transformation
Infrastructure & Connectivity
Operate – Managed Services
Advertising & Marketing
V-commerce & V-tail
Personalization
Cloud Services
Analytics
M&A
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved.Develop an organization wide shared vision and strategy
Looking to do “one off” attention-grabbing things. Those that have a budget, but don’t
CMO’s
have a vision (may not need one).
Looking at how the fourth transformation will impact their organization. Those that have a
CTO’s
budget and a vision, but want to understand the need.
Combined
Vision &
Strategy
Business
Looking at how they can drive growth, savings or something else (innovation,
Unit collaboration, etc.). Understand the need, have a budget, but need a vision
Owners
Those who have the Digital Reality vision and understand the need, but don’t have a
Evangelists
budget to work with.
| Copyright © 2019 Deloitte Development LLC. All rights reserved.You are
Healthcare Location Based
designingan Education Sport / Live Events
ecosystemof Tourism Applications Social
Providers & Sports Training
Content
Games
systems to Social Media Entertainment
evolvesolutions Ads & Analytics Enterprise
3D Tools Input
Engines / Audio Hand / Eye / Wearable / Haptic
Tools
Distribution
Apps / Media
Head Mounted Displays
Platform
Tethered / Mobile
Infrastructure
Reality Capture
360 Video / Next Gen Enterprise Data
ERP/CRM/Transaction/Legacy
| Copyright © 2019 Deloitte Development LLC. All rights reserved.To be truly successful with Digital Reality projects
companies need to think end-to-end.
Strategy Design Implement Manage
Where to Play Quickly Learn Embed Solution Handle the
Operations & How to Win Develop & Build Integrate For Use Roll Out Change
• Determine where AR/VR • Employ design thinking • Analyse existing IT architecture, • Manage the change in design
provides a significant strategies to move from software, and data flows process and workflows
value lever in operations use case to user journey • Integrate the solution into • Address hyper care and issue
• Assess technology • Employ agile methodology existing Product Development resolution
maturity and gaps to test and iterate in low- infrastructure • Assess agile culture maturity,
• Conduct financial impact risk cycles • Implement agile NPI processes embed desired behaviours
planning and develop • Rely on user-centric design enabled by digital and core and redesign of
technology roadmap to identify requirements execution capabilities organisational structures to
that enable success support strategic goals
| Copyright © 2019 Deloitte Development LLC. All rights reserved.Think
Strategy & Vision. ROI / Business Case, Use Cases & Scoring , Ecosystem & Vendors, Data Security, Infrastrucure
THINK
CONNECT KNOW
Digital
Reality
LEARN EXPLORE
PLAY
| Copyright © 2019 Deloitte Consulting LLP. All rights reserved.Think
• Strategy & Vision
• ROI / Business Case
• Use Cases & Scoring
• Ecosystem & Vendors
• Technology Stack
• Data Security Evaluate solutions,
• Infrastrucure Devise best practices,
Build business cases
& determine a long
term vision
| Copyright © 2019 Deloitte Consulting LLP. All rights reserved.Identify Digital
Reality Use- &
business cases that
has real value
It all
Starts
here
Desirability
(People)
Digital Reality Use Cases
Ensure that new digital products and services
Feasibility
live in the sweet spot where we know the (Technology)
answers to the following questions:
- Do users want this? Desirability
- Should we do this? Viability
- Can we do this? Feasibility
Viability
(Business)Assessing & selecting the right technologies & platform(s)
Data Security & Infrastructure
Risk that compromises the Confidentiality, Integrity or
Availability of data due to theft, loss, neglect or poor
information security practices
• Recording/Theft of user behavior and personal data
• Interjection of data into AR/VR to entice users
Risks that result in negatively impacting • Unreliable content uploaded to AR/VR device and Risks that result in loss of personal
infrastructure, systems, data or business application information (Name, DoB, SSN details,
operations due to undetected flaws (faulty address) stored in devices/applications
piece of code) that creates security resulting in identity fraud/impersonation
loopholes
• Use of fake or mal-coded AR/VR
• Non-compliance to state/country privacy
applications
laws & legislation
• Sabotage availability of VR/AR applications • Theft of user’s personal data
and ecosystem stored in AR/VR
R IS K S devices/application resulting in
• Unencrypted communication channel identity fraud
within AR/VR system With the advent of AR/VR, newer risks
are being introduced and it is • Geo-locations data privacy risks in case of a
• Malicious content taking over AR/VR important that we understand the breach or theft of user’s personal data
devices resulting in ransomware implications and impacts of these
security risksOurApproach
BUSINES S
VISIO N ANALYSIS JUSTIFICATIO N ROADMA P
First, define the vision, ambition, Next, assess the pain points and Leverage capability analysis, Create a roadmap that can be used
and success metrics for an digital value provided by overcoming identified opportunities, and an to deliver the future state Digital
reality project. Develop art-of-the- these challenges. Analyze current understanding of the platform to Reality design capabilities. Outline
possible goals and an initial case for process flow and operations to create use cases that support the the framework used for vendor
change for transforming digital identify opportunities for growth. highest value opportunities. selection and solution selection.
processes. Identify value drivers to form the Prioritize use cases that meet
foundation of the future state business needs and bring the most
recommendations and building that ROI. Project the incremental
follows. business benefits based on
success measures.
| Copyright © 2019 Deloitte Development LLC. All rights reserved.Now we have a vison, a strategy and a roadmap….but still no solution . What now ?
Sprint based approach
We use this methodology as it saves time and costs, and also results in better products that are tailored to the requirements. Since not all the
requirements are collected in the beginning, continuous client involvement is necessary. We work on the product incrementally, in multiple
iterations. During each iteration, we engage in planning, analysis, coding, and testing.
Test/ Test/ Test/
Feedback Feedback Feedback
Use case
Development
Pro o f o f S ca l e
& validation C o n c e pt
57 | Copyright © 2017 Deloitte Development LLC. All rights reserved.1-week framework
Example Use case Design Workshop
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
Map Sketch Decide Pretotype Test
Map out the problem and pick Sketch competing Decide on best direction and Build a realistic prototype Test with target users
an important place to focus solutions on paper create a testable hypothesis.
START
10:00 AM
• Introductions & Overview • Demos / Talks / Videos • Sketch Review & • Assign Roles (Maker, • Ethnographic Observations
(Inspiration) Presentations Writer, Asset Collector,
• Long-term Goals & Risks Interviewer…) • Usability Interviews
• Decide approach • Sketch Voting
• Mapping the Journey (Divide or Swarm) • Pretotype
1:00 PM LUNCH
• SM & DM Interviews • 4-Step Sketch • Make a Storyboard • Pretotype • Usability Interviews
• ‘How Might We’ - Exercise • Gather info • Plan the Pretotype • Stitch it together • Review Observations
• Identify a Target • Doodle rough solutions • Trial Run • Debrief
• Rapid Variations • Usability Interview Prep
• Flush out the details
END
5:00 PM
58 | Copyright © 2017 Deloitte Development LLC. All rights reserved.The journey ahead | Copyright © 2019 Deloitte Development LLC. All rights reserved.
Deloitte Digital
Other companies may take a siloed or technology-first approach, which can lead to confusion and disconnected initiatives that
wont capture digital’s full potential. Unlike them, we assist our clients in developing sustainable processes that will help them
respond, compete, and win in the future. Deloitte Digital provides the interdisciplinary experience needed to help clients develop a
winning strategy, and our demonstrated ability to execute allows us to deliver on their most transformative ambitions – helping to
set them up to succeed no matter what the future holds.
D I G IT AL A G E NC IE S
D E S IG N H O US E S
G LO BAL S YS T E MS I NT E G RAT O RS
M A N A G E M E N T C O N S U L T A NC I E S
M ARKE T ING S E RVIC E P RO VID E RS
| Copyright © 2019 Deloitte Development LLC. All rights reserved.Ambition delivered for our clients
Home Federal Athletics High Consumer
Goods Logistics & Clothing Tech Electronics
Retailer Delivery Retailer Manufacturer Manufacturer
Project: Projects: Projects: Project: Projects:
AR Catalog Immersive Training Architectural Visualization See-What-I-See Market Sizing
Consumer Future Visualize Immersive Training Ecosystem Searching
Using AR, smartphone users Created a VR proof of Visualization & agreement for Globally enabled high quality Global market sizing for VR
able to use their phone to concept for immersive store look & feel prior to off-shore manufacturing with headsets in the absence of
scan the catalog and open learning for the maintenance building real-time distributed existing products or market
additional information about & repair of the postal sorting Training of staff prior to store expertise spread over 3 Ecosystem searching for VR
the product & view 3D machines being opened or ready for continents in a matter of 3D computer graphics (CG) &
objects occupancy seconds compression technologies
Explore Learn Know Connect Think
Explore Learn Know
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved.Ambition delivered for our clients
Video Government Shopping Automotive Government
Games Department Mall Manufacturer Agency
Project: Projects: Projects: Projects: Project:
360 Exponential Market Architectural Visualization AR Vehicle Specs Immersive Analytics
Analysis AR Engine Status
360 video and storytelling Market Analysis, Technology 3-year engagement with a Detailed vehicle Simulate social networks,
associated with upcoming Scouting, Horizon Scanning major city mall to bring to life specifications overlaid on an supply networks, telecom
game release project across a broad range refreshed designs from app as vehicle scanned in the infrastructure, power grids,
of technology developments multiple interior design & showroom etc., & the ways they interact
including the VR & AR architecture firms, to create a Check engine status as an to answer high-impact, high-
marketplace cohesive vision for the overlay on an app as you value what-if questions
shopping center scan the hood of the vehicle
Play Think Know Explore Know
| Copyright © 2019 Deloitte Consulting LLC. All rights reserved.Finally
• Don’t boil the ocean. Start small and move rapidly to prove the
technology fit and business impact..
• Remember organizational barriers stops the project, not technological
• Get executive interest – innovation goes top down
• Start and fail, get use cases mature by execution until you capture
value, not by selection process
• Select use cases with a strong business case which solves real user needs
• Bring clarity around your technology stack. Picking the right one can be proves
hard. Ask a set of clear questions around five areas – applications, data
management, infrastructure needs, security and edge process/control – to select
the right platform.
| Copyright © 2019 Deloitte Development LLC. All rights reserved.T h a n k You… Henrik Ebbesen Director, Deloitte Digital +45 31 16 32 43 | hebbesen@deloitte.com Claus Machholdt Manager, Deloitte Digital +45 60 60 83 93 | cmachholdt@deloitte.com
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