Digital Switchover - Brazilian Experience - ITU

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Digital Switchover - Brazilian Experience - ITU
Digital Switchover

   Brazilian Experience
Digital Switchover - Brazilian Experience - ITU
Brazil - Quick Facts
                 Area              8.5 million km2
              Population             207 million
                Density              23.8 / km2
              GDP (PPP)            US$ 3.2 trillion
       GDP (PPP) per capita         US$ 15,646

                 5,570 municipalities
       Area                  2.9 – 160      thousand km2
    Population             0.8 – 12,038       thousand
      Density              0.01 – 13,486    people / km2
    GDP (PPP)              3.9 – 344,219     US$ million
GDP (PPP) per capita         1.7 – 447     US$ thousand
Digital Switchover - Brazilian Experience - ITU
TV platforms penetration in Brazil
   (2017 – 66 million households)
                       DTT             55%
              Analog Terrestrial TV    14%
               Free-to-air Satellite   37%
                     Pay-TV            27%
     * some households use more than one TV platform
Digital Switchover - Brazilian Experience - ITU
Terrestrial TV in Brazil
          • Free of charge

  • Wide variety of quality programs

    • Promotes cultural diversity
       and national integration

    • Main mass communication
      platform in the foreseeable
                 future
Digital Switchover - Brazilian Experience - ITU
ISDB-Tb
          Robust modulation against multipath propagation (OFDM)
          •
                                                     • ~18 Mbps / 6 MHz
                                   • Advanced Video Coding (MPEG-4)
                                           • HD video (1080i) / 5.1 audio
          • Multiple programs can be multiplexed in a single channel
                                              (quality-quantity trade-off)
                                    • Portable / mobile reception (1Seg)
                    • Integrated Broadcast-Broadband system (Ginga)
                      • Spectral Efficiency (Single Frequency Network)
•   Accessibility (Closed Caption, Audio Description, Sign Language)
                              • Emergency Warning Broadcast System
Digital Switchover - Brazilian Experience - ITU
Brazilian DTT Deployment Example – TV Globo
                                                                                                                        ~1,900 municipalities
                                                                                                   110 main +
                                                                      107 main +                533 relay stations

                       160                                         366 relay stations
MILLION INHABITTANTS

                                                 41 main +
                                             23 relay stations
                       120
                                                                                               110 main +
                                                                                            415 relay stations
                       80

                       40                                                           World
                                                                                    Cup

                             2007   2008   2009    2010     2011   2012    2013     2014     2015     2016       2017     2018     2019     2020
                                                                      Confederations                Olympic                 December 31,
                                                                           Cup                      Games                       2018
Digital Switchover - Brazilian Experience - ITU
Quality-Quantity Trade-Off

•   In Brazil, commercial broadcasters transmit a single program per
    6 MHz channel, with a very high quality 1080i HD video
    (> 15 Mbps), along with multichannel audio, closed caption and
    data-casting in the main layer, and a low definition version of it in
    the one-seg layer for portable/mobile reception.
•   The availability of a free of charge, high quality distribution platform
    has been a strong stimulus to the development of the Brazilian
    creative economy, by increasing the audiovisual production
    quality, which is not only very popular in Brazil, but also has
    become a relevant Brazilian export product.
•   Public broadcasters, on the other hand, transmit up to four
    programs per 6 MHz channel, to reduce costs and to allow the
    introduction of new public TV program services.
Digital Switchover - Brazilian Experience - ITU
DTT Frequency Planning
•       Sufficient simulcast time is required to allow most of the public to be ready
                                                             for the digital transition.

                                                  Analog Terrestrial TV in Brazil:
                                                       •
                   almost 800 main stations and more than 10,000 relay stations

                                 •   The analog channels were not distributed evenly
                                                    across the different municipalities.

    •   DTT was introduced using UHF (470–806 MHz) and high-band VHF (174–
                        216 MHz), sharing these bands with the analog stations.

                           •   Single Frequency Networks were extensively used to
                                                  increase the spectrum efficiency.

             •The digital channels were also not distributed evenly across different
        municipalities. In São Paulo, for example, where the analog television was
        switched-off on March 29, 2017, there are currently 34 digital channels in
                            operation, providing 43 different TV program services.
Digital Switchover - Brazilian Experience - ITU
Industrial Policy

     To facilitate the technological transition, Brazil adopted an industrial
 policy requiring flat-panel TVs manufactured in the country to have
                                         an integrated ISDB-Tb receiver:
                                                  • from   2010 for TVs ≥ 32”
                                                  • from   2011 for TVs ≥ 26”
                                              • from   2012 for all TV sizes
The production of CRT TVs (that contained only analog TV receivers) in
    Brazil decreased gradually beginning on the introduction of DTT and
                                                       ceased in 2014.
Digital Switchover - Brazilian Experience - ITU
Digital Switchover & 700 MHz band

   • Since   2016, Brazil is gradually switching-off analog television,
                             in different regions.
• Up to the end of 2018, Brazil will switch-off the analog TV in all the
state capitals and metropolitan areas, and in all other areas where
   the analog switch-off is required to clear the 700 MHz band.
Digital Switchover & 700 MHz band

• TheDigital Switchover process in Brazil is associated with the
 implementation of the digital dividend in the 700MHz band.
• It
   was preceded by a long debate between the government,
 broadcasters and mobile network operators.
• It
   was decided to reserve to the digital
 switchover process about US$ 1.1 billion from
 the 700 MHz auction, conducted in 2014.
Digital Switchover Budget
              The digital switchover budget was intended to:

• implement   communication campaigns about the digital switch-over;
Digital Switchover Budget
         The digital switchover budget was intended to:

            • acquire
                    and distribute about 13 million
DTT set-top-boxes and antennas to the beneficiary families of the
            Federal Government Social Programs;
Digital Switchover Budget
            The digital switchover budget was intended to:

• perform
        a household survey in each municipality, according to the
 analog switch-off schedule, to verify the accomplishment of the pre-
determined analog switch-off condition (93% of households using
          terrestrial TV should be able to receive DTT);
Digital Switchover Budget
   The digital switchover budget was intended to:

• repack 1,034 TV stations to clear the 700 MHz band
 (including the re-scan communication campaigns);
Digital Switchover Budget
        The digital switchover budget was intended to:

• mitigatethe eventual interference problems on TV reception
caused by the beginning of IMT operation on the 700 MHz band;
Digital Switchover Budget
  The digital switchover budget was intended to:

• providea website and a 24/7 toll-free call-center
  to support the affected population in the process
Digital Switchover Governance
• A privatecompany (EAD) was created by the
 mobile network operators that won the auction
 to operationalize this process.
• A management  committee (GIRED) was
 created, composed by the government,
 broadcasters and mobile network operators.
• Technical
          Groups (on TV Reception,
 Repacking, Communications and Finances)
 were stablished under GIRED, to study and
 propose operational guidelines for EAD.
Broadcasters Mandatory Communication
Broadcasters Voluntary Communication
Digital Switchover - Partial Results
                      5 designated areas completed ASO
                          •
(Rio Verde/GO, Brasília/DF, São Paulo/SP, Goiânia/GO and Recife/PE), comprising
            93 municipalities and 15% of the Brazilian population.
         •   No significant impact on the free-over-the-air TV audience.
                         Free-over-the-air TV audience (% of households)
                                                                                  São Paulo/SP

                                                                                  Recife/PE
                                                                                  Brasília/DF

                                                                                  Goiânia/GO
                                      Source: Kantar IBOPE Media
         1 month                                                            1 month
        before ASO                                                         after ASO

                    Positive impact in the national industry
                     •
(STBs, TVs, receiving antennas, Digital TV transmitters, transmission antennas) and
           a renewed interest on free-over-the-air TV by the public.
4G/LTE in the 700 MHz band

• The   700 MHz band is being cleared gradually, in each municipality
           considered viable by the technical sharing studies
                  (i.e. without co-channel interference).
   • Currently,   in 2,023 municipalities the 4G/LTE deployment in the
                        700 MHz band is already viable.
• 4G/LTE networks are deployed only after the completion of some
preventive actions to avoid possible interferences from the 4G/LTE into
         TV receiving systems operating in the adjacent band.
Interference Prevention & Correction
                                         • Before the 700 MHz 4G/LTE deployment,
                                         low-pass filters are distributed to every
                                     residential condominium in the municipality,
                                       with instructions to be installed in before the
                                               communal antenna system amplifier.
    •    The population is informed by an SMS campaign about the beginning of
        the new mobile network operations, about the possibility of interference and
                                             about the support call-center number.
•   The interference correction support includes providing filters, antennas and
                                           technical visits, as the case may be.
           •   So far, all the home visits resulted in identifying and fixing TV receiving
                     installation problems. No interference problem was identified yet.
ASO after 2018
•   The remaining areas that are not going to have the ASO until 2018 have their ASO
      deadline set to December 31, 2023, to allow the population to naturally and
     progressively migrate from analog to digital TV without receiving set-top-
            boxes, as the currently existing analog TV sets stop working.
                                                                Assumptions:
         Installed CRT TV base in Brazil                        No new CRT TV introduced in
                   (in millions).                               the market after 2014;
                                                                CRT TV lifespan of 10 years.

               CRT TVs still working        Discarded CRT TVs
What’s after the Digital Switchover?

                                        • Television   display evolution
                                           • Mobile    display evolution
• Increasing   demand for quality and quantity in audiovisual content
     • Increasing   demand for broadcast and broadband integration
                                              (e.g. second screen)
                                    • Spectrum  is a scarce resource:
                          Spectral efficiency must continually evolve
What’s after the Digital Switchover?
     Brazilian researches for the next generation broadcasting:
                                                     2014
                              •   Field Trial - 4K UHDTV over DVB-T2
                                                     2016
                       •   Field Trial – 8K UHDTV over ISDB-T prototype
                                                     2017
                   •   Field Trial – 4K UHDTV over ISDB-T (with HEVC)
                                          •   Field Trial – ATSC 3.0
                                  •   Creation of the Project UHD-Brazil
•   SBTVD Forum started its studies towards the next generation DTTB system in Brazil
Field Trial of 8K UHDTV over DTT (Rio Olympics 2016)
ISDB-T Future
(Prototype)
•   Advanced Modulation
    (MIMO, 4096QAM, LDPC etc)
•   High Efficiency Video Coding (HEVC)
•   Up to 91 Mbps / 6 MHz
•   Full-featured UHD (8K, 120fps, HDR, WCG) /
    22.2 audio - for fixed reception
•   HD (1080p) / binaural audio –
    for portable/mobile reception
•   Allows perfect synchronization of broadcast
    and broadband content (MMT)
•   Advanced Single Frequency Network
    (Space Time Coding)
Spectrum for the future of broadcasting
• Theresult of the WRC-15 that ensured the priority in the
 use of the 470–698 MHz range for the broadcasting service
 was of fundamental importance.
• Keeping  the priority of this service in the use of this
 frequency band in the long-term is fundamental for it to keep
 its development and evolution, following the evolution of
 the displays and of the consumption habits, and to stay
 competitive facing the evolution of the other audiovisual
 distribution platforms, without losing its fundamental
 characteristic of being available to all free of charge.
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