Document automation for the modern law firm - SEC.gov
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Document automation for the modern law firm
The problem
Attorneys at small law firms have no way of quickly assembling
mistake-free, Word-based legal documents.
Expensive case
management platforms
Fast & mistake-free
Attorneys at
legal document
small law firms
automation
Manual document
assembly (“control + F”)
Woodpecker Technologies, LLC — woodpeckerweb.com — amelehy@woodpeckerweb.com
The solution
Automate legal document
assembly within Word.
! Standardize legal docs.
! Eliminate mistakes.
! Keep using Word.
Woodpecker Technologies, LLC — woodpeckerweb.com —
amelehy@woodpeckerweb.com
Product
Add custom fields
Enter information once
Populate the document
Woodpecker Technologies, LLC — woodpeckerweb.com —
amelehy@woodpeckerweb.com
Our progress
Named “Best free Word 300 avg. MAU
add-in” by Zapier
40 paying users
Content marketing & SEO works
+ = 1 Find content via google
2 Download Woodpecker
Raised Added Increased paid
restrictions subscriptions 3 Nurture through free trial
pricing
to Free tier 4 Upgrade to paid tier
Woodpecker Technologies, LLC — woodpeckerweb.com — amelehy@woodpeckerweb.com
Market potential
**153K small law *1.27M small law ***1.2B MS Office
firms U.S. firms worldwide users worldwide
U.S. law firms Consulting
International law firms Real estate
Insurance *jotwell.com
*quora.com
**quora.com
“small firms” < 10 people Woodpecker Technologies, LLC — woodpeckerweb.com — amelehy@woodpeckerweb.com ***microsoft.com
Competitive landscape
Affordable
Platform-specific & Platform-agnostic &
difficult to integrate easy to integrate
Expensive
Woodpecker Technologies, LLC — woodpeckerweb.com — amelehy@woodpeckerweb.com
Woodpecker Technologies, LLC — woodpeckerweb.com — amelehy@woodpeckerweb.com
Competitive advantages
No new platforms
Works with a firm’s existing
Addressing Word documents without
requiring users to migrate
small firms to a new platform.
Need for a document
automation solution
that doesn’t require Free tier and
migrating to a practice low cost
management platform.
Free tier ensures low
barrier to entry and Pro
tier costs less than
competitors.
Woodpecker Technologies, LLC — woodpeckerweb.com — amelehy@woodpeckerweb.comProduct roadmap
Prepare multiple External datasource Woodpecker web Woodpecker for
documents at once integrations application additional platforms
Spring 2018 Fall 2018 Spring 2019 2020
Summer 2018 Winter 2019 2019
Automated template Sharing and Integrations and
builder powered by collaboration partnerships
machine learning features
Woodpecker Technologies, LLC — woodpeckerweb.com — amelehy@woodpeckerweb.comAcquisition channels
Organic growth Channel partnerships
- Microsoft Office store - Office 365 resellers
- Word-of-mouth - Bar associations
- Content marketing / SEO - Legal-tech consultants
Sales & marketing Integrations & Affiliates
- Referral program - White labeling
- Direct sales - Partnerships/integrations
- Email with other vendors
In progress Not yet started
Woodpecker Technologies, LLC — woodpeckerweb.com — amelehy@woodpeckerweb.comTeam
Alex Melehy Michael Benson Juliana DiBona Pablo Ledesma Vivek Athukuri
Founder & CEO Sales Director Marketing Director Software Engineer Software Engineer
Advisors
Damian Gray Spencer Scott
Christian Galvin Per Werngren
VP of Sales, Director of User Head of Revenue,
Microsoft Partner
JANA Acquisition, JANA Publishers Clearing
Advisory Council
HouseGoals and fundraising
Raising initial seed round to:
! Capitalize on existing channels ! Refine product
! Expand to additional channels ! Develop user-requested features
We have a rare opportunity to be the first to an underserved
legal market and we’d love to have you join us!Alex Melehy amelehy@woodpeckerweb.com
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