Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO

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Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
Doing Business in South Africa

 Commissioned by the Netherlands Enterprise Agency
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
Doing
2021

       Business in
       South Africa
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
Contents
Introduction
How can we support your business

Trade & Investment
Stepping stone to Africa

High Potential Sectors
Topsector Agriculture raw materials & horticulture
Topsector Water
Topsector Transport & Logistics
Topsector Life Sciences & Health care
Topsector Energy
Topsector Creative Industries

Doing Business in South Africa
Doing Business in South Africa
Starting a Business in South Africa
Business Entities
Business Banking
Taxation
Labour Regulations
Black Economic Empowerment (BEE)
Environmental Law
Issues Affecting Business
Corporate Social Responsibility
Responsible Business Practice in line with OECD Guidelines
Business Organisations & Useful Contacts
Resources

www.netherlandsandyou.nl
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
Introduction
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
Africa is increasingly recognised as a continent      is facing and Dutch expertise. In sectors such
of business opportunities, especially for Europe      as sustainable agriculture, horticulture, transport
- the neighbouring continent. Africa is the           and logistics, water, clean energy, health and
second fastest-growing economic region after          the creative industry the Netherlands offers
Asia. Governments have become more stable,            added value and innovative solutions that are
improved governance, created a healthy business       often very welcome.
environment, expanded infrastructure and
attracted foreign investment. This in itself offers   South Africa has a dynamic innovation
opportunities for doing business in Africa.           ecosystem with high potential start-up hubs
                                                      in Johannesburg and Cape Town. The country
As the most diversified and second-largest            hosts large data and processing centres, is in the
African economy after Nigeria, South Africa           top 10 of global AR/VR hubs, is a top publisher
is an ideal starting point to explore African         of scientific articles on AI, is at the forefront of
opportunities. It is a major transport hub, has       FinTech solutions and a pioneer in health-tech.
abundant potential business partners with             The country for example performed the first 3D
experience in the region, a well-developed            printed bone transplant in the world.
banking sector, strong regulatory and legal
frameworks, independent judiciary, high               This booklet gives a brief overview of
internet penetration and strong protection of         opportunities and information on doing business
social values and human rights (incl. women’s         in South Africa. It also provides some tips and
and LGBTIQ+ rights).                                  an overview of practical issues to take into
                                                      account. We hope that it will convince you to
After a decade of governance challenges, the          not miss out on the opportunities. The Embassy
current administration led by President Cyril         of the Kingdom of the Netherlands in Pretoria
Rampahosa has set an ambitious target to bring        and the Consulate General in Cape Town are
South Africa in the top 50 of the World Bank’s        ready to support you in your South African
Ease of Doing Business index again (South             business journey.
Africa holds position 84 in the 2020 report).

As one of the fastest growing consumer markets,
South Africa presents numerous opportunities
with a population of over 60 million people and a
strong emerging middle class. There are strong
synergies between the challenges South Africa
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
INTRODUCTION

How can we support
your business?
The Netherlands Embassy in Pretoria and the Consulate General in Cape Town,
support Dutch companies to grow their trade and investment with South Africa.
We provide detailed information about opportunities in sectors with high potential
where the Netherlands offers specific added value, namely agriculture, transport
and logistics, water, energy and health.

We work closely with the Netherlands Enterprise Agency (RVO), the Netherlands
Foreign Investment Agency and regional development hubs (f.e. Oost-NL).
The Dutch government also provides a number of support instruments to assist
Dutch businesses in South Africa. For detailed information on the available
instruments please refer to the Embassy website. Together with the Netherlands
Enterprise Agency, we offer the following basic services to companies:

Trade enquiries
• E-mail a trade enquiry to the Embassy/Consulate General on pre-trade@minbuza.nl
• Interested in exploring business opportunities in South Africa? You can contact the
  Netherlands Enterprise Agency: T: +31 88 042 42 42
• Request tailor-made information (‘Informatie op Maat’) from the Netherlands Enterprise
  Agency, which provides a tailor-made overview of opportunities in the product market
  you are interested in South Africa. Fill in the online form for further assistance in this regard
  https://www.rvo.nl/aanvraagformulier-adviesgesprek-wssl

Business Partner Scan
Request a Business Partner Scan (Zakenpartnerscan) from the Netherlands Enterprise
Agency in cooperation with the Embassy and Consulate-General. The Business Partner
Scan will provide you with a detailed overview of potential business partners in South Africa.
This extensive service carries a fee of 500 Euro.

Contact: the Netherlands Enterprise Agency at www.rvo.nl or e-mail pre-trade@minbuza.nl
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
Monitoring business opportunities
The Embassy and Consulate General are constantly scanning for business opportunities,
particularly in the priority sectors. Relevant leads, are published in market studies and
‘kansenkaarten’ on the South Africa country page of the Netherlands Enterprise
Agency website or the Linked-in page of the Netherlands in South Africa network.
Contact pre-trade@minbuza.nl for more information.

Support demonstration projects, pre-feasibility
studies and investment preparation (DHI).
The DHI (Demonstratie Projecten, Haalbaarheidsstudies en investeringsvoorbereiding)
subsidy is an RVO instrument for businesses who want to enter a foreign market and reduce
their trade or investment risk. More information is provided on the RVO website and for further
questions you are welcome to contact the South Africa network on pre-trade@minbuza.nl.

Support market entry in a supply chain with
Partners International Business (PIB)
One of the most exciting market-entry instruments is the Partners for International
Business, where a consortium of 5-10 companies team up to identify and create business
leads, build prospects and achieve deals in their subsector. The embassy provides support
in matchmaking, organizing visits or trade shows and branding of the Dutch subsector in
South Africa. The Mission network in South Africa can assist to answer questions and
support the steps toward a PIB.

Trade missions and visits to South Africa
We regularly support and organise incoming and outgoing trade missions between South
Africa and the Netherlands. Information about such missions is published on the Embassy
social media, RVO website or through third parties which may organise such missions.

Networking opportunities
The Embassy and Consulate General regularly organise networking events for Dutch
businesses with South African counterparts. These can be general receptions, targeted
events, seminars or functions linked to a specific incoming mission or event. The aim is
to provide a platform to share best practices and explore business opportunities with
potential partners. We have experience in assisting small and medium enterprises
(as well as start-ups/scale-ups) and encoureage entrepreneurs to participate and
approach us at pre-ea@minbuza.nl or through our social media [linked-in], [facebook]
and [twitter].
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
Trade &
Investment
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
TRADE AND INVESTMENT

Stepping stone
to Africa
The South African Economy
South Africa is an economic powerhouse in Africa, leading the continent in industrial
output and mineral production and generating a large agricultural production in the
European winter. The country has abundant natural resources, well-developed financial,
legal, communications, energy and transport sectors, a stock exchange ranked in
the top 20 in the world, and modern infrastructure supporting efficient distribution of
goods throughout the southern African region. South Africa also has a world-class and
progressive legal framework. Legislation governing commerce, labour and maritime
issues is particularly well developed, and laws on competition policy, copyright, patents,
trademarks and disputes conform to international norms and conventions. The country’s
financial systems are sophisticated and robust. Not only is South Africa itself an
important emerging economy, it is also a gateway to other African markets.
Doing Business in South Africa - Commissioned by the Netherlands Enterprise Agency - RVO
Economic Growth
South Africa’s economy was completely overhauled with the advent of democracy in the country
in 1994. Until the global economic crisis hit South Africa in late 2008, economic growth had been
steady and unprecedented. From the first quarter of 1993 to the second quarter of 2008, the
country enjoyed an unprecedented 62 quarters of uninterrupted economic growth. Unfortunately
a decade of deteriorating governance and ‘state capture’ under the Zuma administration led
to a deteriorating fiscal position and a weak growth trend. In 2020 Moody’s cut South Africa’s
sovereign credit rating to sub-investment grade (from Baa3 to Ba1). The current economic
downturn in South Africa is also fuelled by the COVID19 crisis and the global commodity price
collapse. Even though the country is facing a number of structural economic issues – including
high unemployment, decreasing international competitiveness and lack of skills – government
has committed to improve foreign investments and bring South Africa in the top 50
of ‘doing business’.

The impact of Covid-19 on the South African Economy
South Africa has one of the strictest lock-down regimes in the world, resulting in a serious
blow for the economy. International travel might only restart at the end of 2020 or beginning of
2021. The government’s approach to established 5 phases to re-open the economy and manage
the pandemic has become an international example, but is developed while the crisis hits the
country. New analysis from OECD (2020) estimates that the initial economic costs of shutdowns
could exceed 10 percent of gross domestic product (GDP) in South Africa during 2020.

South Africa’s economy was already fragile as it entered the COVID-19 shock, despite a
pickup in economic activity at the start of the year. Interest rate cuts and quantitative easing
announced by the South African Reserve Bank will provide some support to consumer spending
and encourage lending and investment. However, a combination of low commodity prices,
capital outflows (mainly, portfolio investment), reduced tourism activity, and a major slowdown
in key trading partners is expected to weigh heavily on economic activity. The lockdown
announced by President Cyril Ramaphosa on March 23 has significantly affected retail
sales and the mining sector, two key sources of growth for the economy.

Measures taken by Government to curb the impact
of Covid-19
Fiscal: The government will assist South African companies facing distress, through the
Unemployment Insurance Fund and special programs from the Industrial Development
Corporation. Within the realm of the budget, workers with an income below a certain
threshold will receive a small monthly payment during the next four months. Funds will be
available to assist small and medium-size enterprises under stress, mainly in the tourism
and hospitality sectors. Allocations will also be made to a solidarity fund to help combat
the spread of the virus, and it will be created with the assistance of private contributions.
On the tax front, the revenue administration will accelerate reimbursements and tax credits
and allow small and medium-size enterprises to defer certain tax liabilities. The authorities
have released partial cost estimates for the measures, so far amounting to ZAR 12 billion
(0.2% of GDP). The government is working on additional support measures to be presented
to parliament. Companies that have invested more in equality through skills development
and transfer of ownership can receive more support than others.

Monetary and micro-financial: The central bank has cut interest rates several times since
the start of the year which has brought the repo rate to a historically low to 3.75%.
Additionally, it announced measures to ease liquidity conditions by: (i) Increasing the number
of repo auctions to two to provide intraday liquidity support to clearing banks at the policy rate (ii)
Reducing the upper and lower limits of the standing facility to lend at the repo rate and borrow
at the repo rate less 200 bps (iii) Raising the size of the main weekly refinancing operations as
needed (iv) The government announced the launch of a unified approach to enable banks to
provide debt relief to borrowers.

Exchange rate: The central bank announced that it will continue its longstanding practice of
not intervening in the foreign exchange market.
High
Potential
Sectors
HIGH POTENTIAL SECTORS

Topsector Agriculture,
raw materials &
horticulture
The agricultural sector has one of the largest growth potentials in the economy. Food and raw
materials are traded in the European and Asian winters and demand is growing for high quality fruits,
nuts and vegetables – in which subsectors South Africa is strong.

The agricultural sector in South Africa is characterised as being a dual system. On the one side the
sector is highly commercial (with about 30.000 farmers occupying commercially processing and
retail segments of the value chain) big in grains, maize, citrus and tropical fruit. On the other side it
has developing emerging agrifood players strongly supported by Government. Agriculture contributes
about 10% of formal employment and about 2.6% of the country’s GDP. The Netherlands is the largest
importer of fruit from South Africa. For example about three quarters of the total avocados produced
in South Africa are exported to The Netherlands.

Market opportunities
Opportunities to strengthen the South African agricultural and food production sector cut across
the entire value chain. Besides partnering with the highly commercial sector, training and skills
development, access to finance for SME’s (innovative financing models) and linking these farmers
to the markets form part of the main opportunities. In terms of primary production, Climate
Change related challenges have been visible in the form of droughts and water shortages in the
country. Climate Smart agriculture technologies are therefore of great importance. A recent study
on agro-processing in South Africa has also shown that capacity strengthening and sharing of
technologies for agro-processing would help Dutch companies to benefit from the growing
need to support the South African agricultural and food production sector across the value chain.

Market risks
Specific challenges in South Africa are the inclusion of developing farmers in commercial agriculture,
and the connection of farmers with consumer demands. There are limited financing opportunities
for developing farmers while skills development is an important need. The Netherlands can help
developing tailor-made concepts for the entire value chain of inclusive agriculture and food production
and trade. The ongoing debate concerning land reform can pose a risk to African agricultural and
food production sector across the value chain.
HIGH POTENTIAL SECTORS

Topsector Water
Achieving a water secure future is one of the biggest challenges for South Africa in the 21st century.
South Africa is facing increasing water demands to meet the needs of a rapidly growing and urbanizing
population, changing lifestyles, and economic growth leading to industrialization in water-scarce
regions. In 2018 Cape Town was the first city in the world facing ‘day zero’. In most parts of South
Africa, the availability of a reliable source of water has become more urgent than before. For this
reason, water security is priority for the South African government. Especially water use in water­
dependent sectors such as agriculture and highly populated cities are changing rapidly. This has led
to more national urgency for innovation in the water sector with regards to water efficiency, water
re-use and smart water management.

Some of the priorities of South Africa are:
• Increase water re-use and waste water treatment: Less than half of SA’s municipal wastewater
  is treated. In order to solve the current water crisis more water has to be reused.
• Reduce non-revenue water (37% and more)
• Water efficiency: decrease average water consumption and improve the efficiency of water use.
• Maintenance and operations of water infrastructure
• Look at new sources of water such as stormwater and ground water.

The cooperation between Netherlands and South Africa in the field of water is intensive and
longstanding. Strong relationships exist between the Department of Human Settlements, Water and
Sanitation and the Dutch Ministry of Infrastructure and Water through an MoU. The South African and
Dutch Water authorities are working together on the Blue Deal, aiming to achieve safe and clean water
for 2,5 million people by 2030. Strong relationships with companies, municipalities (such as Cape
Town and Durban), knowledge institutes and small and large businesses makes market access easier.
HIGH POTENTIAL SECTORS

Market opportunities
The topsector Water can play an important role in reducing water loss and re-use of water in cities
and water consuming industries such as mining and industrial processing. The Netherlands has a
highly advanced water sector supported by strong research institutes and an export-oriented private
sector. With these capacities it can provide innovative technologies adapted to the African market as
well as business concepts especially in the field of water-efficiency, water re-use and water quality.
The Netherlands Embassy and Consulate hope to get to know you and are keen to share information
about our initiatives, such as:

         •    Collaboration with the city of eThekwini (Durban) on the development of PPPs in the
              water sector, for example on water re-use and stormwater harvesting.
         •    The WaterHub: a testing facility for water innovations in Fransschoek, Cape Town
         •    A company mapping of industries in Gauteng (Johannesburg) who are keen to invest
              in water re-use and efficiency solutions, in collaboration with South Africa’s National
              Business Initiative
         •    A collaboration with the City of Cape Town on livable urban waterways
         •    Previous studies on industrial water re-use, water in agriculture and water in mining.

Market risks
Specific challenges in South Africa in the government focusses water sector are the fragmented
water facilities (national, province, city), preference for local suppliers and the levels of corruption in
public sector procurement. In addition, though many private sector companies start to realize water
is scarce, the low water price does not stimulate the business case to invest in water efficiency.
Therefore, the Embassy works with companies as well as the private sector to look for innovative and
implementable solutions.
HIGH POTENTIAL SECTORS

Topsector Transport
& Logistics
South Africa is a gateway to Southern Africa and an important transportation hub with major
shipping lines hugging its coastline. The country is a continental leader in terms of transport
and logistical sophistication with a strong road network, the largest rail network in Africa,
and nine commercial ports to serve specific hinterlands.

The South African government has highlighted the transport sector as a key contributor to
the country’s global competitiveness and a critical enabler of economic growth. Despite the
current economic headwind, the South African government is committed to invest R870 billion
on infrastructure projects over the next few years- of which a significant portion of nearly
R292 billion has been earmarked for transport and logistics. Freight rail, port development,
road upgrades and other projects to improve economic integration will receive specific
attention. Besides the planned government expenditures, state-owned corporation Transnet
is already implementing a rolling seven-year R336.6 billion plan to expand and upgrade rail
and port capacity.

Opportunities
There are significant market opportunities in more efficient and cleaner transport. Through
the use of Dutch technologies, expertise and systems, Dutch businesses can make a valuable
contribution to building competitive transport and logistics value chains in South Africa
and the continent. Opportunities have been identified in tackling specific sector challenges
such as cold storage (agriculture), spare part management (mining, health care), transport
efficiency management (ports, healthcare, agriculture), dredging services and smart logistics
(AI, IoT, e-commerce). There are also several opportunities on the hardware side including
rolling stock and signaling systems for the rail industry; container handling, trucks and earth/
heavy-haul mining equipment.

South Africa’s logistics landscape is the most sophisticated on the continent. However,
logistics takes place in an environment of neglected maintenance and accompanying
infrastructure degradation, and relatively high logistics costs. This inefficient environment
provides inherent opportunities for improvement and optimisation. At present, many
organisations in South Africa do not have the skills to utilise digital technologies effectively.
This represents a significant opportunity for digital skills development and knowledge transfer
HIGH POTENTIAL SECTORS

regarding the benefits of these technologies across the logistics sector. This could include
pilot projects and benchmarking exercises as proofs of concept.

The opportunity also exists for collaboration in infrastructure development projects, and for
innovation for operational efficiency improvements. The objective is optimal efficiency of an
adequately-capacitated internal logistics infrastructure system.

Risks
Unfortunately the sector has experienced a protracted period of government disinvestment which
has resulted in severe bottlenecks and inefficiencies in the system. The state owned enterprises
for rail, airports and ports have been involved in cases of corruption, high rotation of staff, and
decrease in efficiencies. The current administration is taking steps though to make improvements
in this vital sector of the economy.

Except for some international companies operating locally, South Africa has not yet embarked on
a path towards a cleaner transport sector. The transport sector is the second largest emitter of
carbon emissions in the country.
HIGH POTENTIAL SECTORS

Topsector Life
Sciences & Health

Patients from all over the world fly to South Africa for high quality and comparatively low cost health care,
paid by their insurances. Healthcare in South Africa is provided through a highly unequal, two-tier system,
with the private sector accounting for more than 50% of the country’s total expenditure on healthcare,
while providing care to just 16% of the population. This is due in part to the relatively high cost of private
sector healthcare, high levels of income inequality in the country, and the limited number of individuals
covered by medical aid (mutual health insurance). The public sector, which accounts for less than half
of the country’s total healthcare expenditure, services the remaining 84% of the population, a large
proportion of which access fee-free primary care delivered through nurse-led clinics. Generally speaking,
the private, for-profit sector is well-resourced and caters to a population that tends to be wealthier,
urban, and more likely to be formally employed. In contrast, the public sector caters to the majority
of South Africans, and is challenged with fewer resources, both in terms of health professionals and
equipment and infrastructure.
HIGH POTENTIAL SECTORS

South Africa is faced with a quadruple burden of disease which stems from a relatively high degree of
communicable diseases (specifically HIV/Aids and TB); but also non-communicable diseases such as
diabetes; high maternal and child mortality and high levels of violence and injuries

Opportunities
South Africa and the Netherlands are both healthcare innovators – for example respectively producing
the first human heart transplant and the first artificial heart. There are significant market opportunities,
which include making quality healthcare available to rural communities, developing sustainable building
solutions for health facilities and optimising logistic. A specific area of opportunity relates to healthtech
– specifically electronic health records, telemedicine, m-health, virtual healthcare, wearables, diagnosis
and treatment decision support, advanced imaging and automated delivery and dispensing.
The Netherlands’ innovative solutions for prevalent communicable diseases are also of specific relevance
to South Africa.

Risks
The healthcare sector in South Africa is currently in a state of flux, with several processes in train that
may result in huge structural changes to the sector. Most significantly, the government’s proposed
National Health Insurance (NHI) programme, if implemented, will fundamentally alter the way both the
public and private sector operate. At this stage, there is still much uncertainty surrounding the detail
of what NHI will look like, and whether the plans will ever be put into practice. However, providers of
all healthcare products and services should be starting to think about how to position themselves as
suppliers to the NHI Fund, as part of their medium-term strategy. NHI opportunities will be seized by
companies which are able to scale up to meet the challenge of delivering on a national footprint
(and who are able to prove they can scale up).
HIGH POTENTIAL SECTORS

Topsector Energy
The national power utility Eskom has in 2019 and 2020 at times been unable to meet the national
electricity demand. The ageing fleet of coal-fired power plants is suffering from a lack of maintenance
and can therefore not fuel Africa’s most industrialized economy. As this has a negative effect on
South Africa’s economic growth, energy is at the very top of the political agenda. Eskom is being
restructured and more liberalization is expected.

South Africa is investing in renewable energy, albeit on a relatively small scale. The country benefits
from an abundance of wind in the coastal areas and sun in the western part of the country. Dozens
of Independent Power Producers (IPPs) have become active in electricity generation over the past
decade, including European companies. South Africa has a procurement system with annual bid
windows for the delivery of renewable energy, scored for 70% on price and 30% on socio-economic
impact. This system has received much praise, but also faces political headwind from opponents
of the energy transition. Opening of the next bid window is expected early 2021. Official planning
indicates procurement of 14.400 MW from wind energy; 6.000 MW from solar PV; 3.000 MW from
gas, up until 2030.

Recent announcements from government also included allowance of small-scale embedded
generation, whereby industry players can generate electricity for own consumption. Technologies
that can be used include bio-energy. Another development is that municipalities will be able to
procure electricity on the open market. In the current system municipalities buy all electricity from
Eskom, which they then distribute and sell to the inhabitants of the municipality. This liberalization
will thus mean more space for IPPs and a weakening of the Eskom monopoly. Also this could
encourage municipalities to invest in waste-to-energy, to solve two issues at once

Opportunities
•   Become an independent power producer
•   Deliver goods or services to independent power producers
•   Deliver goods or services to municipal waste-to-energy projects
•   Offer solutions to businesses and households for small-scale embedded generation
•   Pioneer the nascent bio-energy market (liquid biofuels and solid biomass opportunities)
•   Gas infrastructure development

Risks
• Low economic growth results in lower growth in energy demand than expected
• Political opposition to the energy transition can lead to delays in renewable energy developments
HIGH POTENTIAL SECTORS

Topsector
Creative industries
The South African creative industries has been
identified as a key force and driver of employment,
tourism, urban renewal and FDI over the past two
decades, and is touted as a key medium to reposition
the country’s position within the global economy.
This sector enjoys high recognition on the south
African government’s development agenda.
Furthermore, the creative industries contribute to
the achievement of the Sustainable Development
Goals (SDGs) through various creative mechanisms,
and helps improve urban development of local
economies guaranteeing job creation, infrastructure
development, social inclusion and the promotion of
arts, culture, traditions and heritage. Sustainable
urban regeneration can continually help to promote
the business environment, so that innovative firms
can attract and retain a creative, educated, and
entrepreneurial workforce and hence build the
platform for resilient cities in metropoles like Cape
Town, Johannesburg and Durban. These three cities
are synonymous with having well developed creative
economies and are home to a number of creative
enterprises, where the sub-sectors that control those
local landscapes are the performing arts, music,
film, and visual arts.

The Department of Sports, Arts and Culture in South
Africa drives the overall mandate of the creative
industries, funded through the Department of Trade
and Industry and supported by the Department of
Communications through oversight and distribution
specifically of audio visual content on various
platforms. The Netherlands Creative Industries
sector is one of the most advanced internationally
HIGH POTENTIAL SECTORS

with key focuses in Design (Communication Design and Interactive Design, Product
Design, Interior Design), Architecture, Fashion, Gaming, Music and Television (exportation
of TV formats). The latter is key as the Netherlands and South Africa have a Co-Production
Film Treaty between the nations ratified by the Netherlands Film Fund and the National Film
and Video Foundation (on behalf of the DTI).

The Mission network in South Africa has recently started working with the creative
industries as a top sector, and have thus far identified key opportunities in the Film,
Fashion and Gaming niches in the market for NL businesses and entrepreneurs to explore.
HIGH POTENTIAL SECTORS

Opportunities
Gaming: Cape Town is the frontrunner in gaming for the African continent. Of the 70 gaming
businesses in South Africa, 40-45 of them are based in Cape Town. This presents an opportunity
for NL gaming companies to explore partnerships, talent and share markets as a stepping stone
into the African market.

Animation: Cape Town has the biggest animation industry in Africa but is experiencing a brain
drain in this field.

Film: Various regions in South Africa offer niche expertise and focus: Long film, animation,
international TV series and commercials are big in Cape Town, while Johannesburg is the
epicentre for the creation of local TV series.

Script writing (overarching for Gaming, Animation and Film): Johannesburg and Durban have
existing film commissions whereas Cape Town does not. This creates a mismatch between
creative talent (which exists in Cape Town) and incentives, and the solution to this problem
could the ‘sharing of markets’ between NL and SA given that the SA market is small and the
majority of South Africans cannot afford expensive games and gaming devices. Additionally,
script writers in Cape Town could learn and be capacitated by knowledge and expertise from
NL. NL has TV formats as one of its biggest export products and is advanced in gaming industry.
Opportunity is for example to train SA scriptwriters by NL script writers – this includes scripts
in the gaming, film and animation sector.

Fashion: Cape Town had a booming textile industry which took a large knock after South Africa
opened up its market. South AFrican Fashion industry is now rising again with prominent
designers really making their name on a global stage as well as African orientated content
being highly popular globally. The latter can be seen in the global shift towards African content
like the outfits warn by Miss Universe Zozibini Tunzi during the pageant, and the popularizing of
African content in high grossing movie on global circuits seen in Black Panther. There is a big
opportunity for how knowledge and markets can be shared in fashion, and the introduction of
tech wearables which also takes into account the waste side of the fashion industry in terms of
valorizing, re-using and re-purposing.

Risks
• Market is relatively small market compared to NL
• Sluggish intergovernmental coordination to support the creative industries
Doing Business
in South Africa
DOING BUSINESS IN SOUTH AFRICA

It is not by chance that South Africa is referred to as the Rainbow Nation. The country is home to 58,8
million people with different cultural, linguistic and religious backgrounds - it is not one homogeneous
society. The national identity is therefore complex and difficult to generalize. The population consists
of four main ethnic groups: Black (81%), Coloured (9%), White (8%) and Asian (3%). The black
population consists of a number of different ethnic cultures as well. Each group exhibits differing
religious, cultural and linguistic traits. South Africa has a total of 11 official languages, including
English, Afrikaans, Zulu, Xhosa, Sotho and a number of other African languages.

The traditional African concept of ‘Ubuntu’ is widely respected amongst South African people,
particularly the black population. Ubuntu is an ethnic or humanist philosophy that emphasises
people’s allegiances and relations with each other;

‘‘I am what I am because
of who we all are’’
QUALITIES ASSOCIATED WITH UBUNTU ARE MUTUAL RESPECT AND SUPPORT,
INTERDEPENDENCE, UNITY, COLLECTIVE WORK AND RESPONSIBILITY.

Business community
DOING BUSINESS IN SOUTH AFRICA

The South African business community has historically been very conservative with a keen awareness of
hierarchy and an accumulation of power at top-management level. Change is slowly introduced, partly by
the large multinational companies that invested in the country post 1994. In line with this conservative
attitude, the business community is generally risk averse as indicated by the importance of contracts.
These are very detailed and verbal agreements are rarely used.

The one factor which is important across all cultures is personal relationship. A good personal
relationship will provide a solid foundation for further cooperation and will make doing business in
South Africa easier. This is especially true within Government. Third-party introductions are
therefore useful.

It should be noted that there are distinct differences in business culture when comparing the different
institutional relationships. Business-to-the-Public services can vary in experience, but the Business-to-
Business culture is generally very professional and of international standard.

The impact of Covid on Doing Business in South Africa
Business Restrictions
In March, South Africa announced a national state of disaster in accordance with the Disaster
Management Act, 2002 (Act No. 57 of 2002) and implemented a countrywide lockdown, which limited
economic activity to essential services. On May 13, South African President Cyril Ramaphosa announced
the government’s intention to ease restrictions according to a Risk Adjusted Strategy: a 5-level system
of alerts aimed at defining permissible levels of general movement, travel and economic activity. South
Africa is currently on level 4 with the aim of moving to level 3 by the beginning of June. The system allows
the government to place different parts of the country on different levels based on localised Covid19
infection rates. For a detailed overview of the different levels and the economic and social activity
allowed, please see SA’s dedicated COVID-19 website.

Obligations
There are several pieces of COVID-19 related legislation and/or directives issued by the SA government,
which impose obligations on companies operating in the country during the state of disaster. For example,
prior to operating from their premises, businesses must develop a “COVID-ready” Workplace Plan and
must designate a COVID-19 Compliance Officer to oversee the implementation of the plan and to ensure
adherence to the standards of hygiene and health protocols at each office/location. There are also several
directives that relate to labour relations which should be taken note of. Please see the comprehensive list
of legislation, directives and guidelines on the SA Government website. An overview of Frequently Asked
Questions for Dutch companies in SA can be found on the website of RVO.
DOING BUSINESS IN SOUTH AFRICA

Starting a Business
in South Africa

This section provides a brief overview of the most important aspects of starting a business in
South Africa.

Permits
The first step to take when starting up a business in South Africa is applying for a business
permit. You may enter South Africa with a visitor’s permit, but once you are in South Africa
you will need to apply for a business permit. This permit is needed to start up a business, and
at the same time it functions as a temporary residence permit. When applying for a business
permit you can simultaneously apply for permanent residence. All three permits are explained
in detail in this section.
DOING BUSINESS IN SOUTH AFRICA

Application Help
The South African Department of Home Affairs oversees everything permit-related. Their procedures are
complicated, and it is therefore advised that you make use of a registered immigration service provider.
Most of these agencies also offer help with non-permit-related issues, e.g. insurance, tax registrations,
business plans, and setting up bank accounts. Information on where to apply for a permit can be found
on the Department of Home Affairs website: www.dha.gov.za

Visitor’s Permit
Visitors’ visas are for international travellers (citizens of other countries) who have permanent
residence outside South Africa and who wish to visit the country on a temporary basis for tourism or
business purposes for a period of 90 days or less. Requirements for visitor’s visas differ from country to
country (http://www.dha.gov.za/index.php/immigration-services/exempt-countries), and the requirements
are subject to change. Visas are not issued at South African ports of entry, and airline officials are obliged
to insist on visas before allowing passengers to board. If you arrive without a visa, immigration officials are
obliged to put you onto a flight back to your home country.

Business Permit
Foreigners who are contemplating investing in the South African economy by establishing a business or by
investing in an existing business in the country must apply for a business visa, if it is his or her intention to
be employed in the business. Different forms need to be taken care of when applying for a business permit.
One of these is a certificate issued by a Chartered Accountant or a Professional Accountant registered
with the South African Institute of Professional Accountants to the effect that you have at least R5 000 000
available in cash, or at least R5 000 000 in cash and capital to be invested in the Republic. The holder of a
business visa is entitled to study part-time, without the need to apply for permission from the Department
of Home Affairs in the form of an application for change of conditions to an existing business visa.

NOTE: Bear in mind that the requirements for visas change over time, please visit the website of the
Department of Home Affairs: www.dha.gov.za for the latest developments.

Immigration service provider websites (The Embassy cannot endorse any company, but list service
providers here for ease of reference)

https://www.immigrationspecialists.co.za/
https://imcosa.co.za/
https://www.intergate-immigration.com/
https://www.visaimmigrationsa.co.za/
https://www.workpermitsouthafrica.co.za/
DOING BUSINESS IN SOUTH AFRICA

Business Entities
When setting up a business you have different business formats to choose from which are
explained here. In the New Companies act 2008 there are two broad types of companies
included: non-profit companies and profit companies.

Profit companies
The principal methods of doing business in South Africa are by using a: Public (name ends
in “Ltd”) or private (“Pty Ltd”) company, Personal Liability Company (“Inc”), Partnership,
Business trust, Sole proprietorship and External company (branch of a foreign company).
Tax and other considerations affect the choice of a particular form of business entity.
The most commonly adopted forms of doing business by foreign investors are private
companies and branches. Branches of foreign companies are accorded legal status in
South Africa by virtue of their registration as external companies but are not recognised
as separate legal entities – except for exchange control purposes.

You can reserve a company name and register your business through the Companies and
Intellectual Property Commission (CIPC) website www.cipc.co.za. To register a company,
please follow the steps outlined on the CIPC website. The first step is to register as a CIPC
customer. However, it brings with it certain responsibilities, irrespective of whether the
business is trading. For example, you will need to file an annual return and pay an annual
fee. A company registration may vary between R175 and R475 (R175 for a private company,
R475 for a non-profit company registered without members).

The new Companies Act, which was promulgated in 2009 and has been effective since May
2011, rewrites South African law completely. The new Act aims to modernise the law, align
it with international best practice, and make it more business friendly – especially
by streamlining it with other South African legislation, such as the Promotion of Access
to Information Act.

By making it simpler and less prescriptive, the new Act encourages entrepreneurship
as well as economic and employment growth. It is more flexible (companies are allowed
to change certain requirements according to their own circumstances, for example);
and adaptable (smaller companies have less arduous responsibilities than large public
companies when it comes to corporate governance and financial reporting).
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The South African government institution responsible for supervising the registration of companies is
the Companies and Intellectual Property Commission (CIPC). Their website offers extensive information
about different types of companies and requirements.

BizPortal
BizPortal is a platform developed by the Companies and Intellectual Property Commission (CIPC) to
offer company registration and related services in a simple seamless digital way which is completely
paperless. It was developed in response to the quest of improving the ease of doing business in South
Africa, specifically starting a business.

As the CIPC strives to provide innovative and convenient ways of transacting with the CIPC, BizPortal
is an additional channel to transact with CIPC. The CIPC BizPortal sees the CIPC collaborating with
other government agencies (UIF and Compensation), industry regulators and private sector
(Banking institutions).

BizPortal aims to offer a service where you would be able to register a company and on the same
platform apply for B-BBEE, UIF, Compensation Fund, domain names, and even initiate the process
of opening a business bank account; all this on a one platform.

Services Offered:
        •    Company Registration
        •    Name Reservation
        •    Tax Registration
        •    Domain Name Registration for .co.
        •    B-BBEE Certificates for Exempted Micro Enterprises (EME) with Turnover between
             R0 and R10 000 000.
        •    Compensation Fund Registration
        •    Unemployment Insurance Fund (UIF) Registration
        •    Business Bank Account Opening

InvestSA One Stop Shop
InvestSA is a division of the South African Department of Trade, Industry and Competition (the dtic).
InvestSA supports investors exploring opportunities in South Africa by helping with information,
facilitation and aftercare. One Stop Shops provide practical assistance to streamline the process
of setting up a business.
DOING BUSINESS IN SOUTH AFRICA

Business Banking

When you first come to South Africa on a visitor’s permit, you can only open a non-resident bank account.
This account can only receive non-rand deposits. This is a means by which you can transfer funds into the
country. After you have received your temporary residence permit (business permit), you will be able to
open a resident bank account, which lifts the deposit restriction.

Part of setting up a business is opening a business bank account. South African Banks are among the
biggest banking corporations in the entire African continent. The existence of these banking institutions
in South Africa has attracted investment globally and local.

The South African Reserve Bank’s Prudential Authority has published its annual report for 2019/20,
showing how the country’s five biggest banks continue to dominate the sector, despite an increase in
competition. According to the SARB, South Africa’s banking sector is dominated by the five largest banks,
which collectively held 89.4% of the total banking sector assets as at 31 March 2020 (March 2019: 90.5%).

These banks are:
Standard Bank:          www.standardbank.co.za
First National Bank:    www.fnb.co.za
Absa:                   www.absa.co.za
Nedbank:                www.nedbank.co.za
Investec:               www.investec.co.za

Opening of a business bank account can be challenging. There are differences in the documents that each
bank requires. It would be advisable to go through all four websites and choose which bank suits you
best. Talking with people at each bank will also help in making a choice.
DOING BUSINESS IN SOUTH AFRICA

Taxation
Comprehensive tax information is available on the website of the South African Revenue
Service (SARS) (www.sars.gov.za). Apart from general information on South African taxes
it also provides practical guidance on registering with the tax authority. Accountants also
provide a useful service in this regard.

Value Added Tax (VAT)
VAT can be compared to BTW in the Netherlands and is charged at a rate of 15% (As of 1 April
2018). Companies who make taxable supplies in excess of 1 million ZAR (± 52.000 EUR*)
in any 12-month consecutive period have to register for VAT. A company can also register
voluntarily if the total amount of taxable supplies has exceeded 50.000 ZAR (± 2.600 EUR*)
in the previous 12-month period. Non-residents that carry on an enterprise in South Africa are
required to register. Certain supplies are zero-rated or exempt from VAT.

An application for VAT registration must be made on SARS eFiling (SARS’ electronic filing
platform) whereafter certain documentation must be submitted, in person, at the SARS
branch nearest to the place where the business is situated or carried on. A registered
tax practitioner may assist the person in filing the application. A VAT101 application for
registration may also be submitted at the SARS branch. For more information refer to
SARS website.

Income Tax
The tax system of South Africa is residence-based: residents are taxed on worldwide income
while non-residents, are only taxed on their South African income. The Netherlands has a
double taxation agreement with South Africa so you will be taxed on your income only once.
A company that is managed from South Africa or incorporated in South Africa is treated as a
South African resident. If you have immigrated to South Africa you are seen and treated as a
South African resident.

Employer and employee taxes: PAYE, SARS, SDL and UIF
Whenever you start a business, you need to register with your local South African Revenue
Service (SARS) branch office. SARS will issue you with an income tax reference number.
Even in the case that there is no salary/wages paid to employees as a monthly return, the
company/employer should still be submitted to SARS. Employers need to register for both Pay
As You Earn (PAYE) and/or SDL (Skills Development Levy). The company/employer deducts
employees’ tax from an employee’s remuneration paid or payable. This process of deducting
DOING BUSINESS IN SOUTH AFRICA

or withholding tax from remuneration as it is earned by an employee is commonly referred to as PAYE.
The Skills Development Levy (SDL) is an employer’s tax set up to fund education and training. You are
exempted from paying SDL if the total remuneration paid to employees is not expected to exceed
500.000 ZAR (± 26.000 EUR*) the next year. When you register you will have to indicate to which
Skills Education Training Authority (SETA) you belong if applicable. For more information refer to the
Embassy or SARS website.

An employer who is registered or required to register with SARS for PAYE and/or Skills Development Levy
(SDL) purposes, is also required to register with SARS for the payment of Unemployment Insurance Fund
(UIF) contributions to SARS. The maximum rate of income tax for an individual is ZAR 532,041 plus 45%
of taxable income above ZAR 1,500,000. The employer and the employees’ each contribute to the UIF an
amount equal to 1% of remuneration but not exceeding ZAR 14,872 per month.

The employer and the worker each contribute 1%. Contributions are paid to the Unemployment Insurance
Fund (UIF) or the South African Revenue Services (SARS).

SARS has recently revised the foreign earnings exemption for remuneration earned in a foreign jurisdiction.
Previously remuneration earned in a foreign jurisdiction was exempt from income tax in South Africa. In
terms of the revised exemption, from 1 March 2020 only the first ZAR 1 million of qualifying foreign earnings
will be exempt from income tax in South Africa. In circumstances where the earnings are taxed both in
South Africa and in the foreign jurisdiction, SARS will be obliged to allow the applicable foreign taxes paid
as a credit in South Africa.

Compensation Fund
All employers must register with the Compensation Fund so that their workers can claim compensation
for occupational injuries and diseases. A separate registration is necessary for each separate branch of a
business, unless an arrangement for combined registration has been made.

Capital Gains Tax (CGT)
Capital gains tax (CGT) is not a separate tax but forms part of income tax. A capital gain arises when you
dispose of an asset on or after 1 October 2001 for proceeds that exceed its base cost. (CGT is levied on
capital gains made when capital assets are disposed of.) The inclusion rate for South Africa is 40% for
individuals and 80% for companies. Companies will effectively be taxed 22,40%. Individuals tax on capital
gains depends on the taxable income. The maximum amount of tax for individuals will be 16.40%. When
becoming a South African resident, the person/company will have to value the assets they possess on
the date they will become resident. That value will be used to calculate future CGT.
Dividends Tax (DT)
DT is a tax imposed on shareholders at a rate of 20% on receipt of dividends. It is withheld and paid
to SARS by the company paying the dividend or by a regulated intermediary. (The DT replaced the
previous system of Secondary Taxes on Companies on the 1st of April 2012).

The double tax agreement with Netherlands will make that a dividend paid to a non-resident
individual but received the dividend form South Africa will not pay the 20% tax and effectively.
Dividends between South African incorporated companies are also exempt from this tax, only the
actual natural person will pay the tax.

Dividends tax is levied on all dividends distributed to shareholders by South African companies and
foreign companies listed on a South African securities exchange, subject to certain exemptions.
Dividends tax is waived where, inter alia, the beneficial owner of the dividend is a South African
resident company.
DOING BUSINESS IN SOUTH AFRICA

Labour Regulations
Different labour laws are in place, not only to address the general aspects of labour,
but also the inequalities that arose during apartheid. This section outlines the most
important aspects that you need to take into account.

South Africa’s labour laws are procedurally cumbersome. A good working knowledge
of the relevant legislation is therefore a prerequisite, but given the complexities
thereof, the assistance of labour lawyers or consultants is also advised.

The relevant acts as well as practical guidelines are freely available on the
Department of Labour’s website, www.labour.gov.za.

TIP: Certain sectors have Sectoral Determinations that control their terms and
conditions and which may differ from the Basic Conditions of Employment Act.
One goal of Sectoral Determinations is to set minimum wages.
Find out if your industry is subject to a Sectoral Determination by visiting:
www.labour.gov.za/legislation/sectoral-determinations/sectoral-determination
DOING BUSINESS IN SOUTH AFRICA

Black Economic
Empowerment (BEE)

BEE, or Broad Based Black Economic Empowerment (BBBEE) as the Act refers to it, is a
government policy aimed at the economic transformation of South Africa through the increased
participation of previously disadvantaged people at all levels of the economy. BBBEE aims to
redistribute management, ownership and control of economic and financial resources in order to
decrease income inequalities. BBBEE is enforced through a system of preferential procurement;
companies that do business with government therefore prefer to buy from BBBEE compliant
businesses. The BBBEE policy is legislated through the BBBEE Act no. 53 of 2003, and is now
known as Act no. 46 of 2013. The Act has been updated on the 27th of January 2014. BBBEE-
status is also taken into account by government in licensing and concessions and public-private
partnerships. BBBEE operates through the Codes of Good Practice which utilizes a score-card
for business that contains seven elements.
DOING BUSINESS IN SOUTH AFRICA

Exempt Micro Enterprises (EMEs), with a turnover of below 10 million ZAR automatically qualify
and obtain a level 4 BBBEE score. Any business or enterprise where the annual turnover is over
R10 million but less than R50 million, is a Qualifying Small Enterprise (QSE). A QSE BEE must
be measured on all 5 elements of the revised BEE scorecard. Each element has a target, and
compliance is measured as a percentage of the target. This compliance score will determine
what level contributor you are, and ranges from level 8 to level 1. Level 1 is the most compliant
and level 8 is least compliant. Above level 8 is considered not compliant.

Compliance with B-BBEE in South Africa is not required by law, but instead, incentivises companies
to work towards achieving a higher B-BBEE rating level in order to remain competitive in the South
African market. The result being, entities in South Africa are aiming to achieve a higher B-BBEE
rating in order to attract customers and suppliers who themselves are looking to improve the
enterprise and supplier development element on their B-BBEE scorecard. In addition, an entity’s
B-BBEE rating is an important factor in acquiring government and public entity tenders, support
and licences (in most industries).

As foreign entities are not exempt from compliance, they are subject to the same criteria as
any other South African entity. For foreign entities the most difficult elements to meet are often
ownership and management control as result of global restrictions on ownership and management
control that can be transferred to a South African entity. An alternative option is for entities to score
high on socio-economic development, and skills development elements. Another alternative to
ownership is to establish a so called “equity equivalent programme”, which must be approved by
the Department of Trade, Industry and Competition, which requires the foreign multinational to fund
the activities of the approved programme (for example providing training to a specific group of black
people). Such a programme would allow a foreign multinational BBBEE to score ownership points
without entering into an equity transaction. This option is however seldom used because the foreign
multinational must usually have a global policy of only having wholly owned subsidiaries
.
BBBEE is not compulsory for non-governmental enterprises. However, the procurement chain drives
BBBEE increasingly also in the private sector. A company may count up to 135% of its procurement
spend on compliant BBBEE companies towards its ‘preferential procurement’ element, which
increases its own BBBEE score. Companies are increasingly requiring BBBEE Certificates from
their counterparts before entering into business.
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