EATING FOR 2 DEGREES NEW AND UPDATED LIVEWELL PLATES - WWF-UK IS

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EATING FOR 2 DEGREES NEW AND UPDATED LIVEWELL PLATES - WWF-UK IS
Eating for 2 degrees
new and updated
Livewell Plates
EATING FOR 2 DEGREES NEW AND UPDATED LIVEWELL PLATES - WWF-UK IS
© John Daniels / WWF
Cover photo
© Kelly Sillaste / Getty Images / WWF

Contributors
Gerard Kramer, Bart Durlinger,
Lody Kuling, Willem-Jan van Zeist,
Hans Blonk, Roline Broekema,
Sarah Halevy

Design
madenoise.com

May 2017

About WWF
WWF is the world’s leading independent
conservation organisation. We’re
creating solutions to the most important
environmental challenges facing the
planet. We work with communities,
businesses and governments in over
100 countries to help people and nature
thrive. Together, we’re safeguarding the
natural world, tackling dangerous climate
change and enabling people to use only
their fair share of natural resources.

Food is at the heart of many key
environmental issues WWF works on.
Growing, producing and importing food
contributes substantially to climate
change. It’s a driving force behind habitat
and biodiversity loss. And it’s a huge drain
on water resources. That’s why helping
to develop a sustainable food system for
healthy people and a healthy planet is one
of WWF’s priorities.

Find out more about our work at
wwf.org.uk/food

About Blonk
Blonk Consultants helps companies,
governments and civil society
organisations put sustainability into
practice. Our team of dedicated
consultants works closely with our clients
to deliver clear and practical advice
based on sound, independent research.
To ensure optimal outcomes we take an
integrated approach that encompasses
the whole production chain.

www.blonkconsultants.nl
EATING FOR 2 DEGREES NEW AND UPDATED LIVEWELL PLATES - WWF-UK IS
contents
Preface          5

Foreword         7

Executive summary............................................................................................................................8
Glossary, acronyms and abbreviations...................................................................................... 14
1
  Introduction......................................................................................................................... 16
2
  Objectives and research questions.................................................................................17
3		Methodology overview..................................................................................................... 18
		 Steps in deriving healthy and sustainable diets by optimisation.......................................... 18

 Consumer groups..................................................................................................................... 18

 Constraints.............................................................................................................................. 18
			              Environmental constraints.............................................................................................. 18
			              Reduction of GHG impact (carbon footprint).................................................................. 19
			              Limits for land occupation............................................................................................... 19
			              Nutritional requirements (defining upper and lower limits)........................................... 19
			              Constraint on fish.............................................................................................................20

 Food products in the optimisation..........................................................................................20
			              Product categories............................................................................................................20
			              Environmental impacts of food products........................................................................20
			              Nutritional data on food products....................................................................................20

 Current diets............................................................................................................................ 21

 Selection of optimisation algorithm and calibration.............................................................. 21

4
  Results...................................................................................................................................22
           Livewell Plates.........................................................................................................................22
			              Adults 2020 and 2030...................................................................................................... 22
			              Comparison to the Eatwell Guide....................................................................................28
			              Adolescents 2030..............................................................................................................30
			              Elderly 2030...................................................................................................................... 32
			              Vegans 2030......................................................................................................................34

 Cost of Livewell Plates............................................................................................................. 36

 Historical trends in diets......................................................................................................... 37

5		Conclusions...........................................................................................................................42
EATING FOR 2 DEGREES NEW AND UPDATED LIVEWELL PLATES - WWF-UK IS
Annex 1: Definition of Livewell GHG reduction requirements................................................ 45
Target for GHG emissions..................................................................................................................... 45
Land occupation.................................................................................................................................... 45

Annex 2: Data sources health and nutrition..............................................................................46
Current diets..........................................................................................................................................46
Nutrient requirements.......................................................................................................................... 47
Food-based dietary guidelines..............................................................................................................48
Food composition..................................................................................................................................49
Costs......................................................................................................................................................49
Historical trends....................................................................................................................................49

Annex 3: LCA methodology and data.............................................................................................50
Scope......................................................................................................................................................50
Functional unit...................................................................................................................................... 53
System boundaries................................................................................................................................ 53
Included impacts................................................................................................................................... 54
GHG emissions...................................................................................................................................... 54
GHG emissions by land-use change...................................................................................................... 54
Land occupation.................................................................................................................................... 54
Impact on freshwater use...................................................................................................................... 54
Compliance to life cycle impact assessment methodologies................................................................ 54
Intended use.......................................................................................................................................... 54
Limitations............................................................................................................................................ 54
Crop rotation......................................................................................................................................... 54
Surface albedo change........................................................................................................................... 54
Regionalisation...................................................................................................................................... 55
Data variation........................................................................................................................................ 55
Transport from supermarket to the consumer home........................................................................... 55
Life cycle inventory............................................................................................................................... 55
Agri-footprint........................................................................................................................................ 55
Life cycle inventory databases developed for the Dutch National Institute
for Public Health and the Environment............................................................................................... 55
Other food products.............................................................................................................................. 55
Distribution centre................................................................................................................................ 55
Supermarket.......................................................................................................................................... 56
Consumer phase.................................................................................................................................... 56
Food losses through the life cycle......................................................................................................... 56
Transport through the life cycle............................................................................................................ 56

Annex 4: Optimisation....................................................................................................................... 57
Annex 5: Livewell meeting report................................................................................................58
Livestock................................................................................................................................................58
Horticulture........................................................................................................................................... 59
Business................................................................................................................................................. 61
Other......................................................................................................................................................62

Annex 6: Food and WWF policy areas........................................................................................... 63
Water ..................................................................................................................................................... 63
Forests................................................................................................................................................... 65
Seafood.................................................................................................................................................. 67
Meat.......................................................................................................................................................68
Soy..........................................................................................................................................................69

Literature........................................................................................................................................... 70
EATING FOR 2 DEGREES NEW AND UPDATED LIVEWELL PLATES - WWF-UK IS
Eating for 2 degrees – new and updated Livewell Plates                                                                                      5

                               Preface
                               The newly modelled Livewell Plates presented in this
                               report illustrate the dietary changes we need to make
                               by 2020 and 2030 in order to keep the average global
                               temperature rise well below 2 degrees, as agreed at the
                               Paris climate conference in December 2015.
                               Below are the key elements of our research framework.

                               The Paris Agreement                                        Reduction from the food sector
                               The Paris Climate Change Agreement                         To analyse the changes required in the
                               adopted at the Conference of the Parties                   food sector we’ve assumed it needs to
                               in December 2015 (COP21) entered into                      make the same level of contribution as
                               force on 4 November 2016. This landmark                    the rest of the economy, in other words a
                               agreement aims to reduce man-made                          reduction in emissions of 60%. Rather than
                               greenhouse gas (GHG) emissions to a level                  a prescriptive target, this is an exercise
                               that limits the global average temperature-                to help start the conversation about
                               rise to well below 2 degrees compared to                   mitigation efforts within the food sector.
                               pre-industrial levels, with an aspirational
                               goal of 1.5 degrees. These targets have been               Within the food system mitigation
                               agreed by the international community and                  efforts can be split between producers
                               endorsed by companies, and their policies                  and consumers. Producers can improve
                               will be geared towards achieving them.                     resource efficiency and reduce emissions,
                                                                                          while consumers can adopt a climate-
                               Changes to the food system will need to be                 smart diet such as the Livewell diet
                               part of the solution. WWF is committed                     presented in this report. Our core analysis
                               to working with all stakeholders within                    focuses on consumptionii.
                               the food sector to understand how it can
                               contribute and what steps need to be taken                 Split between consumption
                               to keep the rise well below 2 degrees.                     and production
                               UK Carbon budgets                                          In order to establish the necessary
                                                                                          emissions reductions from the food
                               The Paris Agreement commits all parties                    system – and taking into account a lack
                               to build on their efforts to keep global                   of research relating to consumption’s ‘fair
                               warming well below 2 degrees, and aim                      share’ in achieving this – we’ve developed
                               to achieve 1.5 degrees. In the UK, the                     three scenarios:
                               Committee on Climate Change has advised
                                                                                          • A 50/50 split between consumption
                               the government to reduce territorial
                                                                                             and production, which leads to a 30%
                               emissions by 61% from 1990 levels. For this
                                                                                             reduction in consumption related
                               report we’ve rounded this down to 60%.
                                                                                             GHG emissions;
                               It’s important to note that this                           • A 70/30 split between consumption
                               scenario should be considered                                 and production, which leads to a 42%
                               a conservative estimate of the                                reduction in consumption related GHG
                               contribution required to uphold the                           emissions; and
                               Paris Agreement i.
                                                                                          • A 30/70 split between consumption
                                                                                             and production, which leads to a 18%
                                                                                             reduction in consumption related
                                                                                             GHG emissions.

                               i
                                     K carbon budgets are currently aiming for 2 degrees and will need to be strengthened to achieve the
                                    U
                                    ‘well below’ 2 degrees target.
                               ii
                                     he analysis is based on projected food consumption in the UK, which includes a mix of imported goods
                                    T
                                    and domestic production. For formal accounting purposes, the emissions reductions related to imported
                                    food would be accounted for in the exporting countries, whereas the emissions reductions of domestic
                                    food production would be accounted for across the economic sectors considered in the life cycle analysis.
EATING FOR 2 DEGREES NEW AND UPDATED LIVEWELL PLATES - WWF-UK IS
Eating for 2 degrees – new and updated Livewell Plates                                                                                        6

                               While our reduction targets were 25%                        Land occupation
                               by 2020 compared to 1990 levels in
                               Livewell: a balance of healthy and                          Apart from global warming, loss of
                               sustainable diets and our LiveWell for                      biodiversity is the other major global
                               LIFE project (in line with WWF’s One                        environmental concern addressed in this
                               Planet Food programme goal), we need                        report. Loss of biodiversity is closely linked
                               to work within the global context of the                    to the conversion of natural habitats, such
                               Paris Agreement when developing our                         as tropical rainforest being cleared for
                               new Livewell Plates. We’ve also included                    agricultural land. The world’s forests and
                               a scenario approach in the hope that it’ll                  other natural habitats are also important
                               start a discussion on how best to approach                  carbon sinks.
                               the split between consumption and                           Our model works on the basis that the
                               production in achieving the reductions                      adoption of the Livewell Plates brings no
                               we need.                                                    increase in land converted for agriculture
                                                                                           – in particular grassland and cropland,
                                                                                           and especially in vulnerable regions such
                                                                                           as Latin America and Southeast Asiaiii. The
                                                                                           projected growth in the world’s population
                                                                                           means that the share of available
                                                                                           agricultural land for each individual will
                                                                                           decrease over time.

                               iii
                                      est PC, Gerber JS, Engstrom PM, et al. (2014) Leverage points for improving global food security and the
                                     W
                                     environment. Science (80-. ). 345, 325–328.

                                                                                                                                                  © Sarah Halevy
Eating for 2 degrees – new and updated Livewell Plates                                                                       7

                               Foreword
                               When we first started working on sustainable diets
                               in 2010, we were told it was confusing and even
                               impossible to define a diet that linked health and
                               environmental outcomes.

                               We questioned this perceived wisdom, and         And we want to continue to illustrate that
                               after speaking with leading academics we         sustainable diets are appropriate for all
                               decided to see what we could do. This lead to    age groups across the globe. So we hope to
                               Livewell – a healthy, sustainable diet that’s    develop additional Plates. This may well
                               good for people and the planet. Livewell         include one for infants and primary school
                               was based on the government’s own healthy        children as well as country specific Plates in
                               eating advice, the Eatwell Plate, and            the global North and South.
                               demonstrated how a nutritious diet that can
                               also lead to a reduction in carbon emissions     This work is about more than what we
                               from the food supply chain.                      eat. It is about linking consumption to
                                                                                production. That’s why we advocate the role
                               Since then sustainable diets have moved          of credible certification – including MSC/
                               up the agenda. It’s no longer niche. Eating      ASC, RTRS and Fairtrade – as a way to
Duncan Williamson              Better champions coordinated civil society       identify how our food has been produced.
Food Policy Manager, WWF       work; the Eat Foundation has arrived and         We need to respect the rights of workers
                               joined us in the call to make sustainable        as well as ensure that sustainable diets are
                               diets mainstream. We have The Protein            available, accessible and affordable for all
                               Challenge 2040 and the World Resource            people. We need producers to get involved
                               Institute’s work on sustainable diets. Even      and recognise that this agenda supports
                               retailers and the food service sector are        their long-term goals.
                               taking an active role – just look at Sodexo’s
                               Green and Lean offer!                            That’s why we need the UK government
                                                                                to engage. It is not about nanny stateism
                               External development and feedback from           (after all the government has a hand in
                               expert stakeholders – including farmers,         all our food decisions from farming and
                               business leaders and health experts –            fishing policy, to taxes, nutritional advice
                               meant it was time to update our Livewell         and public procurement). It about joined
                               work. When identifying the environmental         up policy making that puts health and
                               constraints for the research it was clear        sustainability at the heart of our food,
                               to us that the basic tenet would have to be      farming and fishing industries. With
                               the Paris Agreement. We’ve also included         Brexit we have a unique opportunity to
                               water and land metrics for the first time.       refresh the food sector to deliver health
                               And we’ve looked at diets for different ages:    and environmental outcomes. This is a
                               adults, teenagers and the elderly. We’ve         new frontier for UK food. We know diets
                               even produced a Plate for vegans. This           cross boundaries, we’ve seen the spread the
                               shows the flexibility of sustainable diets. We   western diet and its associated problems.
                               can eat a huge variety of dishes, including      Now’s the opportunity for the UK to lead the
                               meat and cake if we so wish.                     way delivering a sustainable food system.

                               Of course, our work doesn’t stop here.           We’ve had a lot of support developing
                               As policy, science and evidence progress,        this work. Thank you too everyone who
                               we’ll include further nutritional and            participated in our expert consultation,
                               environmental constraints to our research.       we have taken your advice on board. And
                               From an environmental point of view, the         a special thank you to Tara Garnett,
                               Plates presented in this report illustrate the   Wendy Russell and Tim Lang for reviewing
                               absolute minimal dietary changes needed          this work.
                               to reach a 2 degree target. We need tighter
                               environmental constraints if we want to
                               reach the well below 2 degrees target, or
                               even the aspirational 1.5 degree target.
Eating for 2 degrees – new and updated Livewell Plates                                                                     8

                               Executive Summary
                               Overview                                       Background
                               This paper is a summary of the research        Globally, 20% of total direct carbon
                               carried out in 2016 by Blonk Consultants       emissions are from food and agriculture.
                               to update WWF’s work on sustainable food       When land-use change is factored in, this
                               consumption. Our Livewell work started         figure rises to 30%. Around 70% of all fresh
                               in 2010 in response to scientific evidence     water withdrawn is used for agricultural
                               demonstrating the need for a systemic          irrigation, which in many cases has a major
                               approach to a sustainable food system.         impact on water quality. And agriculture is
                               In 2011, we published our first Livewell       the most significant cause of deforestation
                               report Livewell: a balance of healthy and      – and hence loss of biodiversity – around
                               sustainable food choices, which included       the world.
                               the Livewell Plate.
                                                                              What we eat and how it’s produced have
                               Livewell Plates are representative             consequences for the whole planet. By
                               diets that meet national nutritional           changing our diets and by improving
                               requirements while reducing the                production efficiency in the food system
                               environmental footprint of the food            we can make a major contribution to
                               system that produces them: they’re             the environmental performance of the
                               diets that are good for both people            food system. Indeed, now that the Paris
                               and planet.                                    Agreement is in force we have binding
                                                                              commitments to reduce carbon emissions,
                               The research presented in Eating for           and in the UK, the Committee on Climate
                               2 degrees aimed to produce updated             Change has advised the government to
                               versions of the Livewell Plate by using        reduce territorial emissions by 61% from
                               additional environmental criteria – such as    1990 levels by 2030. For this report we’ve
                               water use and land footprint – and to          rounded this down to 60%.
                               produce individual Plates for four separate
                               groups: adults, adolescents, the elderly and   Changes in the food system will have to
                               vegans. Whereas the original Livewell Plate    be part of the solution, and this report
                               was for adult women only, each Plate           assumes the food sector needs to make
                               presented here is an average Plate for each    the same level of contribution as the rest
                               demographic. They include the latest           of the economy as a whole. Mitigation
                               nutritional data, environmental metrics and    efforts can be divided between producers
                               an estimate of costs; and are compared to      and consumers, and – while we’ve also
                               current average diets for each demographic.    explored other proportions – we’ve based
                                                                              our modelling on a 50/50 split. Our core
                               Historical changes in eating habits            analysis focuses on consumption.
                               since 1961 are also analysed and the
                               consequent health and environmental
                               impacts are mapped.

                               As will be described in detail below,
                               Blonk Consultants found that it’s indeed
                               possible to eat a sustainable, nutritious
                               diet that contributes to the future health
                               of the planet and its population, without
                               significant increases in costs.

                                               Globally, 20% of total direct
                                             carbon emissions are from food
                                                           and agriculture.
Eating for 2 degrees – new and updated Livewell Plates                                                                                    9

                                                    Process                                        The goal was to create Livewell Plates
                                                                                                   whose composition was as close as possible
                                                    Blonk Consultants carried out the analysis     to the current average diet for each group
                                                    using Optimeal 2.0, a bespoke optimisation     in the UK. A range of other metrics – from
                                                    tool that uses quadratic programming.          cost to blue water footprint – was also
                                                    In simple terms, it works by taking the        detailed in each case.
                                                    overall nutritional requirements of a given
                                                    group, then finding a division of food         Results
                                                    products that will meet these needs while
                                                                                                   We updated the 2020 Plates and created
                                                    also respecting various environmental
                                                                                                   four new Livewell Plates for 2030. All
                                                    constraints agreed by the research team
                                                                                                   the Plates meet national nutritional and
                                                    (limited carbon footprint in line with
                                                                                                   environmental needs, without significant
                                                    national reduction targets, equal individual
                                                                                                   cost increases.
                                                    shares of the world’s current agricultural
                                                    land, and so on). A detailed account is        While each of the Plates is different
                                                    given below.                                   and is described individually below, it’s
                                                                                                   possible to make some general points on
                                                    A great amount of rigour was required
                                                                                                   their composition.
                                                    when creating the databases on which
                                                    the optimisation process depends. From         Carbon footprint
                                                    creating food product groups to calculating
                                                                                                   First, the carbon footprint of the average
                                                    nutritional outputs and the environmental
                                                                                                   diet has reduced considerably since 1990 –
                                                    footprints of product life cycles, our
                                                                                                   almost exclusively through improvements
                                                    researchers used a wide range of approved
                                                                                                   in production. When nutritional
                                                    sources to build realistic and measurable
                                                                                                   requirements alone are fed into the
                                                    solutions that reflect the complex and
                                                                                                   Livewell Plate model, the carbon footprint
                                                    interlinked nature of today’s food system.
                                                                                                   of each diet falls further. The vegan Plate
                                                                                                   has the lowest carbon footprint of all.

     Breakdown of carbon footprint (GHG emissions) of the current UK diet and adult Livewell Plates

                                 6

                                 5
Carbon footprint (kgCO2eq/day)

                                 4

                                 3

                                 2

                                 1

                                 0
                                     Current diet               Livewell 2020                Livewell 2030
Eating for 2 degrees – new and updated Livewell Plates                                                                                   10

                               Changes in diet                                           The maximum limit of 5% of total energy
                               Notable increases are clear in meat                       from added sugar set by the Scientific
                               replacers (such as soy and Quorn);                        Advisory Committee on Nutrition proved
                               legumes, nuts and oilseeds; fats and                      challenging and caused a a significant
                               oils; vegetables; and aquaculture fish.                   reduction of sugar and confectionery. But
                               Fish is nutritionally important, but for                  there is an increase of food in the snacks,
                               environmental reasons the optimisation                    desserts and other food category. It’s
                               model didn’t permit an increase in wild-                  important to note here that in spite of
                               caught fish. Aquacultured fish, like salmon,              the UK government’s levy on the sale
                               is therefore increased in order to meet                   of sugary drinks (to be implemented by
                               the Eatwell Guideiv requirement of two                    April 2018) and a target to reduce the
                               servings of 140g of fish per week. The types              amount of sugar in food products by 20%,
                               of fish in the Livewell Plate are all available           a large amount of hidden added sugar
                               with either a Marine Stewarship Council                   remains in our everyday products. This will
                               (MSC) or Aqualculture Stewarship Council                  need to be tackled if we want to reduce the
                               (ASC) label.                                              overall amount of sugar we consume on a
                                                                                         daily basis.
                               The most obvious difference between
                               all Livewell Plates and current diets is                  It’s also important to remember that
                               a significantly lower amount of meat,                     every change on our plates has real-world
                               particularly lamb and beef. Both meats                    consequences, and the results reflect how
                               have a high carbon footprint primarily                    complex this can be. So while reducing
                               due to the enteric fermentation in the                    meat consumption means less grassland
                               gut, leading to methane emissions.                        is needed for pasture and less cropland is
                               Reducing other food groups is therefore                   needed to grow animal feed (such as soy
                               far less effective.                                       and maize), it may also mean that more
                                                                                         cropland is needed to provide increased
                               The recommended consumption of poultry                    amounts of legumes, or vegetable oil.
                               remains almost stable in the adult Plate                  These in turn may require increased land
                               compared to beef, lamb and pork. This is                  occupation and produce a higher blue water
                               because it contains fewer saturated fatty                 footprint – but there’s a huge difference
                               acids. This and the reduction of poulty in the            between repurposing existing agricultural
                               other Plates support our Livewell principle               land and clearing rainforest to create more.
                               (see below) that people need to moderate                  In short, all these results need to be seen
                               their meat consumption - red and white -                  in their overall context to truly reflect the
                               and not eat more white meat to compensate                 complex inter-relationships that define the
                               for the reduction of red meat. Cheese is                  consumption and production of food.
                               reduced, but other dairy - one of the most
                               important sources of iodine in the UK diet -
                               remains more or less constant. This was also
                               the case in the original Livewell Plate for
                               the UK.

                               iv
                                     he Eatwell Guide (formerly the Eatwell Plate) is a visual communications tool created by the UK Food
                                    T
                                    Standards Agency to promote nutritionally healthy diets https://www.gov.uk/government/publications/
                                    the-eatwell-guide
Eating for 2 degrees – new and updated Livewell Plates                                                                        11

                                       Current                                         Adult 2030

                                        Current                                     Adolescent 2030

                                        Current                                       Elderly 2030

                                        Current                                        VEGAN 2030

                               Pie-charts of the composition of the current adult diet (NDNS) and the adult Livewell Plate
                               for 2030. Amounts are in grams/day.

                               Please note: Animal protein includes meat, fish and egg; Plant protein includes legumes and
                               meat replacers; Plant dairy includes soy drink and soy yoghurt; Carbohydrate includes grains
                               and grain-based products, starchy roots and tubers, and sugar and confectionery.
Eating for 2 degrees – new and updated Livewell Plates                                                                   12

                               Cost                                           To achieve our vision of a sustainable food
                               There are small cost increases in Livewell     system, we call on:
                               Plates in comparison to the current diet,
                                                                              • The UK government to request advice
                               which are mainly due to higher amounts of
                                                                                 from the Committee on Climate Change
                               healthy products like fish and vegetables.
                                                                                 on setting a goal to reduce emissions
                               However, it’s possible that the apparent
                                                                                 from the food system, including
                               increases could be due to under-reporting
                                                                                 overseas emissions resulting from UK
                               of current dietary habits, which is higher
                                                                                 consumption.
                               than the suggested cost increase. Although
                               this is an approximation and there’s           • The UK government to develop healthy
                               no clear indication that those on lower           eating advice (in the form of the Eatwell
                               incomes couldn’t afford Livewell Plates,          Guide) that incorporates sustainability.
                               it’s important to note that food costs are
                               predicted to go up over time, with costs       • The UK government to develop an
                               for high input foods – such as those based        integrated food policy with a centralised
                               on animal feed – rising faster and further        responsibility for implementation.
                               than those for the low-impact foods in the
                                                                              • The farming and processing sector to
                               Livewell diet.
                                                                                 develop a demand-led strategy to increase
                               Historical trends                                 consumption of fruit and vegetables,
                               In terms of historical trends since 1961,         support improved consumer health, and
                               the results are mixed. An increased               deliver growth for the UK horticulture
                               availability of calories is very likely to        and potatoes sector.
                               have been responsible for an increase in       • Retailers and the food service sector to
                               obesity, while a shift from animal fats           reformulate recipes and develop menus
                               to vegetable oils and an increase in fruit        that will increase the range of food
                               consumption are both positive trends.             products that contain fruit and vegetables
                               Composition of diet hasn’t had significant        – particularly ready-to-go products and
                               environmental effects, but there has been         ready meals.
                               a dramatic improvement in production
                               efficiency leading to a considerably reduced   Through our own work, partnerships
                               carbon footprint. The production system        and involvement with various
                               continues to have an important part to         coalitions, we welcome the chance to
                               play in the overall mitigation effort, while   work with the horticulture, farming
                               consumption lags behind.                       and fishing industries; the UK
                                                                              government; and corporate partners
                               Next steps                                     to deliver this path to 2 degrees
                               Food is at the heart of many of the key        and to explore other scenarios and
                               environmental issues WWF works on;             mitigation potential. Adjustment and
                               that’s why helping to develop a sustainable    innovation within these sectors will
                               food system is one of WWF’s priorities.        enable farmers and food businesses
                               We believe the findings in this report         to set the UK on the path to become a
                               support our six Livewell principles as the     leader in delivering sustainable diets.
                               basis of a sustainable diet and a well-
                               functioning food system. Together with
                               key stakeholders we’ll use this report to
                               shape policymakers’ thinking around our
                               food system. We’ll continue to work with
                               corporate partners to support sustainable
                               consumption through innovative and
                               far-reaching partnerships. And we’ll work
                               to strengthen the case linking food, feed,
                               nutrition and biodiversity.
Eating for 2 degrees – new and updated Livewell Plates                                13

Livewell principles

  Eat more plants                                        Eat a variety of foods
  Enjoy vegetables                                       Have a colourful plate.
  and whole grains.

  Waste less food                                        Moderate your meat
  One third of food produced
  for human consumption is                               consumption, both red
  lost or wasted.
                                                         and white
                                                         Enjoy other sources
                                                         of proteins such as
                                                         peas, beans and nuts.

  Buy food that meets                                    Eat fewer foods high
  a credible certified                                   in fat, salt and sugar
  standard                                               Keep foods such as cakes,
                                                         sweets and chocolate
  Consider MSC,                                          as well as cured meat,
  free-range                                             fries and crisps to an
  and fair trade.                                        occasional treat. Choose
                                                         water, avoid sugary drinks
                                                         and remember that juices
                                                         only count as one of your
                                                         5-a-day however much
                                                         you drink.
Eating for 2 degrees – new and updated Livewell Plates                                                                    14

                               Glossary, acronyms
                               and abbreviations
                               AFP: Agri-footprint®, a database with           GHG: Greenhouse gas
                               environmental impacts of agricultural           GHG emissions: Greenhouse gas
                               products                                        emissions (environmental indicator for
                               ALA: Alfa-linoleic acid (essential omega-3      climate change), includes direct emissions
                               fatty acid)                                     IPCC: Intergovernmental Panel on
                               EAG: Estimated average energy                   Climate Change
                               requirement                                     Kg CO2 eq: kilo of carbon dioxide
                               EFSA: European Food Safety Authority            equivalent. This is a standard unit
                               Blue water footprint: sum of the                converting greenhouse gas emissions to
                               amount of freshwater consumed to irrigate       measure carbon footprint
                               crops and grassland during the whole life       LCA: Life cycle assessment
                               cycle of a product (indicator of water stress   Life cycle inventory: data required in
                               with a high level of uncertainty)               LCA models
                               BSE: Bovine spongiform encephalopathy           Linear programming: a mathematical
                               CHD: Coronary heart disease                     optimisation technique that finds the
                               COMA: Committee on Medical Aspects              optimal combination of foods within
                               of Food and Nutrition Policy                    a set of constraints (such as nutrient
                                                                               requirements)
                               Composite food: is a product that
                               contains more than one food group.              Land occupation (environmental
                               Defined in European Union legislation           indicator): square metres of land used in
                               as a “foodstuff intended for human              the production of a food, irrespective of the
                               consumption that contains both processed        type of use
                               products of animal origin and products of       Land-use change: the conversion of
                               plant origin and includes those where           natural habits such as rainforest into
                               the processing of primary product is            agricultural land; a process responsible for
                               an integral part of the production of the       the release of CO2. Also known as indirect
                               final product”                                  greenhouse gas emissions
                               COP21: Conference of the Parties number         m2a: land use measurement in LCA,
                               21 which took place in Paris in December        measuring area used multiplied by time
                               2015                                            it’s used
                               DHA: Docosahexaenoic acid (omega-3              NDNS: National Diet and Nutrition Survey
                               fatty acid from fish)                           Optimeal: diet optimisation tool
                               ECFCD: EFSA Comprehensive Food                  developed by Blonk Consultants
                               Consumption Database                            PHE: Public Health England
                               EFSA: European Food Safety Agency               PEF: Product environmental footprint
                               EoL: End of life                                Quadratic programming: a
                               EPA: Eicosapentaenoic acid (omega-3 fatty       mathematical optimisation technique that
                               acid from fish)                                 finds the optimal combination of foods
                               EU: European Union                              within a set of constraints relative to a
                                                                               starting point (such as current diet)
                               Fair share: equal share for all world
                               citizens – in this context, of a global         RNIs: Recommended nutrient intakes
                               environmental impact                            SACN: Scientific Advisory Committee on
                               FAO: Food and Agricultural Organisation         Nutrition (UK)
                               of the United Nations                           SAFA: Saturated fatty acids
                               FBS: Food balance sheets
© Global Warming Images / WWF
Eating for 2 degrees – new and updated Livewell Plates                                                                      16

                               Introduction
                               The original Livewell project started in 2010 in response
                               to scientific evidence demonstrating the need for a
                               systemic approach to a sustainable food system. In 2011,
                               WWF published its first Livewell report, Livewell: a
                               balance of healthy and sustainable food choices. The
                               report included a Livewell Plate for the UK – a visual
                               representation of a diet that is good for both people and
                               the planet. The Plate was an adaptation of the UK Food
                               Standards Agency’s Eatwell Plate which illustrates the
                               proportions of major food groups to be included in a
                               healthy diet.(1,2)

                               This initial report was followed by            • Chapter 3 gives a brief overview of the
                               LiveWell for LIFE – a €2.1 million               methodology applied in modelling the
                               European Commission-funded project               Livewell Plates; and
                               which aimed to demonstrate how a healthy,      • Chapters 4 and 5 present the results and
                               sustainable diet can help us achieve a           the conclusions.
                               25% reduction in GHG emissions (in line
                               with our One Planet Food Programme at          Interested readers may wish to refer
                               the time) from the European Union (EU)         to the annexes for more details on the
                               food supply chain. The project looked at       methodology used:
                               health, nutrition, carbon and affordability,
                                                                              • Annex 1 provides details on how the
                               and developed Livewell Plates for three
                                                                                environmental reduction requirements
                               EU member states – the project’s pilot
                                                                                for GHG emissions and land occupation
                               countries France, Spain and Sweden.(3)
                                                                                were derived;
                               The Livewell work(4,5) was very successful     • Annex 2 contains the background
                               in putting the topic of sustainable diets        of nutritional data and nutrient
                               on the agenda of governments, food               requirements used in modelling;
                               companies and health organisations, as
                                                                              • Annex 3 provides information on the
                               well as demonstrating that it’s possible
                                                                                methodology and data applied in the
                               to incorporate sustainability in dietary
                                                                                calculation of environmental impacts of
                               recommendations.
                                                                                foods included in the diets;
                               Building on this success and the recently      • Annex 4 contains technical details on the
                               produced Eatwell Guide(6) WWF decided            settings applied in the optimisation of
                               it was time to produce an update of its          Livewell Plates;
                               Livewell Plate, including more material on
                                                                              • A nnex 5 is a report capturing the key
                               environmental impacts like deforestation
                                                                                 comments and recommendations put
                               and freshwater use. They selected Blonk
                                                                                 forward by WWF’s stakeholders at
                               Consultants to perform the diet modelling
                                                                                 their Livewell meetings in London and
                               required for these updates, and the results
                                                                                 Edinburgh in February 2017; and
                               are presented in this report.
                                                                              • Annex 6 provides an overview of how our
                               The report has the following structure:
                                                                                current food system links to key WWF
                               • Chapter 2 presents the main research         policy areas: water, forest, seafood, meat
                                 questions addressed in the project;            and soy.
Eating for 2 degrees – new and updated Livewell Plates                                                                         17

                               Objectives and
                               research questions
                               WWF’s Food Programme aims to reduce the global
                               environmental and social impacts of food production and
                               consumption. GHG emissions, water use and biodiversity
                               loss are the most significant challenges. To meet global
                               demand for food and reduce our food footprint we need
                               to look at the whole food system, including production
                               efficiencies and the types of food we eat.

                               This most recent project is an update and         change, land occupation, by type of
                               extension of the previous Livewell work           agricultural land use, and freshwater
                               developed for the UK. The main objectives         consumption (blue water footprint);
                               of our research were to:                         • Show how the composition of the Livewell
                               • Extend the analysis of food consumption        Plate depends on how the mitigation
                                 to include drinks;                               effort is divided between reduction
                               • Revisit and update the original Livewell       requirements for food consumption and
                                 Plate for the UK;                                food production: 50/50, 30/70 or 70/30;

                               • Include additional environmental             • An estimate of diet costs based on current
                                 metrics, such as water use and                   prices in mid-range supermarkets;
                                 land footprint;                                • A comparison with the Eatwell Guide,
                               • Create additional Plates based on specific     aiming for a 30% reduction in
                                 dietary needs; and                               GHG emissions; and

                               • Calculate the cost of the revised            • Explore how eating habits have changed
                                 Plates relative to the current diet.             since the 1960s, map the health and
                                                                                  environmental impacts of these changes,
                               In close cooperation with WWF, we further          and compare with changes as suggested
                               defined the scope of this research project.        in Livewell Plates.
                               For instance, for water use and land
                               footprint there are common metrics in            By performing these tasks, we aimed to
                               the life cycle assessment (LCA)                  answer the following research questions:
                               methodology such as blue water footprint         1 Can we develop Livewell Plates that
                               (fresh water use), land-use change, and             respect national climate change
                               land occupation. We agreed which to                 mitigation commitments, stop
                               include in our environmental impact                 deforestation and reduce the impact
                               assessment and how to weigh their                   of freshwater consumption at the
                               importance, taking into account data               same time?
                               quality and the limitations of each              2 Is it possible to reproduce the carbon
                               methodology. This meant we were able to             footprint and size of the segments of the
                               formulate the following additional tasks:           Eatwell Guide?
                               Develop or update Livewell Plates                3 A re the Livewell Plates still affordable
                               for the UK with the latest nutritional              for people with lower incomes?
                               data, including:                                 4 Can we show how eating habits have
                               • Age groups: adults (aged 18-64),                changed since the 1960s, and explain
                                 adolescents (aged 10-17), elderly (aged           how this might have influenced both
                                 65-84) and vegans (aged 18-64);                   health and environmental impact?
                               • Agreed metrics for carbon footprint,            How do the trends compare with those
                                 land footprint and water footprint:               suggested by Livewell? Has a change in
                                 respectively direct GHG emissions and             food consumption contributed to lower
                                 indirect GHG emissions by land use                GHG emissions?
Eating for 2 degrees – new and updated Livewell Plates                                                                          18

                                   Methodology overview
                                   The Livewell Plates presented in this report were
                                   developed with the help of the Optimeal 2.0 optimisation
                                   tool(10,11), applying a technique called quadratic
                                   programming. The main concept – and how it contributes
                                   to the creation of healthy and sustainable Livewell Plates –
                                   is explained below. A more comprehensive description of
                                   the methodology is given in the annexes.

                                   Steps in deriving healthy and sustainable diets by optimisation
                    CONSUMERS                                 CONSTRAINTS                               FOOD PRODUCTS
                    • Adults                                  • Environmental                          • Environmental data
                    • Adolescents                                constraints                            • Nutritional data
                    • Elderly                                 • Nutritional requirements               • Product categories
                    • Vegans                                  • Fish

                                                                                              CURRENT DIET
                                                                                              • S ources of information on
                                                                                                 food consumption (NDNS
                                                                                                 and ECFCD)
                     OPTIMISATION
                     • Technique
                     • Calibration

                                                                                              RESULTS
                                                                                              Optimised diet

Figure 1: Steps taken in the optimisation process of Livewell Plates.

                                   Consumer groups                                 Environmental constraints
                                                                                   The following environmental impacts were
                                   Whereas the original Livewell Plate was
                                                                                   taken into account in creating the new
                                   for adult women only, the Livewell Plates
                                                                                   Livewell Plates. These were included as
                                   here were developed for adults (aged 18-
                                                                                   constraints in the optimisation process:
                                   64), adolescents (aged 10-17), elderly (aged
                                   65-85) and vegans (adults). Each group has      • GHG impact without land-use change,
                                   specific nutritional requirements, so we           or carbon footprint;
                                   tailored their Livewell Plates accordingly.     • Total land occupation;
                                   Each represents an ‘average’ diet, making
                                   no distinctions for gender or activity level.   • Grassland occupation; and
                                                                                   • Cropland occupation.
                                   Constraints
                                                                                   Together, the different land occupation
                                   The optimisation process requires
                                                                                   metrics give a good indication of potential
                                   quantifiable targets that define a healthy
                                                                                   loss of biodiversity. Land occupation and
                                   and sustainable diet. These are referred
                                                                                   land transformation are key drivers of
                                   to as constraints or boundaries, and
                                                                                   biodiversity loss(12). An increasing amount
                                   include upper boundaries (maximum)
                                                                                   of land used to grow food for the diets in
                                   and lower boundaries (minimum). The
                                                                                   the UK would increase loss of biodiversity
                                   environmental reduction requirements are
                                                                                   directly by higher land occupation
                                   upper boundaries, which mean that they
                                                                                   and indirectly by a higher risk of land
                                   need a solution which stays below them.
                                                                                   transformation.
                                   The nutritional boundaries can be either
                                   lower or upper depending on the nutrient.
Eating for 2 degrees – new and updated Livewell Plates                                                                      19

                               An overview of the environmental                 land-use change) for the UK resulted in a
                               constraints used for the Livewell Plates         direct emission equivalent of 152 MtCO2 in
                               is shown in Table 1.                             1990(16)not just the emissions from the UK
  Table 1: Environmental
                                                                                food chain that arise in the UK. The study
 reduction requirements                         1990      2020 2030             comprises an audit of the GHG emissions
    for Livewell Plates for                               limit limit           arising from the UK food economy and an
           2020 and 2030        Total carbon                                    examination of the scope for substantial
                                footprint                  117.9    106.5       reductions of these emissions. The aim of
                                (MtCO2)           152    (-23%)    (-30%)       this short and preliminary study conducted
                                Individual                                      over a few months in 2009 is to stimulate
                                carbon                                          debate about the full GHG impact of the
                                footprint                                       UK food chain and the scope and options
                                (kg CO2eq)                 4.77      4.09       for reducing GHG emissions in line with
                                Land                                            wider climate change policy. The study is
                                occupation                                      theoretical, in effect a thought experiment
                                (m2*a)                      17.7       16.1     based on detailed inventories of emissions
                                Grassland                                       and the use of LCA or 7.28kg CO2e/day per
                                (m2*a)                      12.1       11.1     UK citizen.
                                Cropland
                                                                                After applying the 50% share to the
                                (m2*a)                       5.0       4.6
                                                                                overall target of -60%, we derive a
                               Other environmental metrics that are             reduction requirement of -30% for UK
                               measured but not used as limits in the           food consumption in 2030: 106.5 MtCO2e.
                               optimisation are the blue water footprint        The intermediate target for 2020 is 117.9
                               and the carbon footprint including land-use      MtCO2e, assuming a linear reduction path
                               change. Both metrics are harder to interpret     of 11.4 Mt per 10 years. This is the basis for
                                                                                the limits shown in Table 2 under Results.
         50/50
                               and to set limits on. The blue water footprint
                               is actually a measurement of all freshwater
                                                                                For the 2030 scenarios explained above,
                               (tap water and irrigation water) used during
                                                                                we’ve assumed that the food system
                               a product’s life cycle. It does not explain
                                                                                should contribute at the same level as
                               the impact of this use. To understand this
                                                                                the economy-wide average. We’ve also
                               impact the local water scarcity situation
                                                                                assumed that food consumption and food
                               should be taken into account. The carbon
                                                                                production should contribute equally
                               footprint of land-use change is an indicator
                                                                                (50/50) to the reduction of GHG emissions
                               of what happened over the past 20 years:
                                                                                in the food system. Alternative shares were
                               it can be used in examining current land
                                                                                30/70 and 70/30. All the scenarios meet
                               transformation practices but not to analyse
food consumption               future developments.
                                                                                the requirements presented in Table 1.

         and food              The reduction requirements and the
                                                                                Limits for land occupation
       production              limits for each indicator are further            We’ve made the assumption that Livewell

should contribute              explained below.                                 Plates should not increase global
                                                                                agricultural land occupation, nor promote
equally (50/50) to             Reduction of GHG impact (carbon                  a shift from grassland towards more
  the reduction of             footprint)                                       cropland. However, because a diet consists
                                                                                of raw materials sourced from all over the
   GHG emissions in
                               To keep the average global temperature
                               rise well below 2 degrees – as agreed at         world, it’s very difficult to define national
 the food system.              COP21 – the Committee on Climate Change          limits for land occupation per individual.
                               has advised the UK government to reduce          Instead, we divided all currently available
                               territorial emissions by 61%, but as stated      agricultural land equally between all world
                               above we’ve rounded this down to 60%.            citizens living in 2020 and 2030, to obtain
                               This forms the basis of the reduction            an equal share of total agricultural land,
                               requirements for the UK Livewell Plates          grassland and cropland for everybody.
                               for 2020 and 2030.
                                                                                Nutritional requirements (defining
                               As established in How low can we go? An          upper and lower limits)
                               assessment of greenhouse gas emissions           Each age group has its own estimated
                               from the UK food system and the scope            average energy requirement, recommended
                               for reduction by 2050, we estimate that          nutrient intakes (RNIs) and safe upper
                               the supply of food and drink (excluding          limits for nutrients. These are defined by
Eating for 2 degrees – new and updated Livewell Plates                                                                                   20

                               national public health authorities or the                • Meat and meat products were subdivided
                               European Food Safety Authority (EFSA).                      into beef/veal, lamb, meat replacers,
                               (See Table 15 in Annex 2 for an overview of                 poultry, pork, and processed meat. Meat
                               all nutrient constraints implemented in the                 replacers include soy and Quorn (this
                               modelling of Livewell Plates).                              distinction was made because these
                                                                                           products are very different in nutrient
                               On top of that the Eatwell Guide provides                   composition and environmental impact).
                               guidelines specifying minimum or
                               maximum amounts of foods recommended                     • Milk and dairy products were subdivided
                               for a healthy diet in the UK(6). One example                into traditional dairy products such as
                               is the recommendation to consume at                         milk and yoghurt, cheese, and dairy
                               least five servings of fruit and vegetables                 replacers such as fortified soy drink and
                               per day. (See Table 16 in Annex 2 for an                    soy yoghurt.
                               overview of implemented food-based                       • F ish and other seafood was subdivided
                               dietary guidelines).                                        into wild-caught fish and aquacultured
                                                                                           fish. Wild-caught fish was limited to
                               Together, the upper and lower constraints                   the current intake in order not to
        90% of the             in the optimisation model define a healthy
                               diet. The model will always find a solution
                                                                                           increase overfishing.

       world’s fish            that meets these requirements, unless                    Environmental impacts
   stocks are fully            there is simply no solution possible. The                of food products

      exploited or
                               latter was the case for vegans who couldn’t              To enable quantification of the
                               meet the RNI for iodine. The requirement                 environmental impact of the Livewell
       over-fished.            was therefore removed from the model                     Plates, LCA were performed on 79 food
                               (see Results).                                           products, including both whole foods such
                                                                                        as bread, onions, sugar and potatoes, and
                               Constraint on fish
                                                                                        processed foods like mayonnaise, cola and
                               Current fish consumption is below the                    orange juice. The LCAs were performed
                               recommended level in the UK. However,                    by filling existing LCA-models developed
                               around 90% of the world’s fish stocks are                by Blonk Consultants for the Dutch
                               now fully exploited or over-fished leaving               government(22) with country-specific life
                               little room for expansion under current                  cycle inventory data which included a mix
                               management approaches. Consequently,                     of home produce and imports. Among the
                               we limited wild-caught fish to the level                 data sources were AgriBalyse(23), Agri-
                               of intake found in the current diet.                     Footprint(24) and FAOSTAT(25). By using
                               This meant that the extra requirement                    some of the products as a proxy for other
                               could only be met by introducing more                    products, we were able to include 125
                               aquacultured fish.                                       food products in the calculation of the

                               Food products in the optimisation
                                                                                        Livewell Plates. As an example, white bread
                                                                                        serves as a proxy for other types of bread
                               A diet consists of food products, each                   and pizza, the latter made by combining
                               with specific nutrient content and                       sausage, cheese and white bread.
                               environmental impacts. The goal of the
                               process is to find a diet with the fewest                Nutritional data on food products
                               possible changes relative to the current                 The sources of data on the composition of
                               diet, while meeting all restrictions imposed             all foods included in this research were
                               by the optimisation model. Changes are                   available from McCance & Widdowson’s(27).
                               measured in grams of product.                            However, because it lacked data on chicken
                                                                                        liver and water (tap, still mineral water
                               Product categories                                       and sparkling mineral water) these were
                               Food-based dietary guidelines are often                  adopted from the French Ciqual(26).
                               given at the level of food groups, so we
                               used FoodEx, a food classification system                Added sugar was included as an extra
                               developed by EFSA(21), to categorise each                property. This included all sugars except
                               food into a food group. In total we used                 those in fresh fruit, vegetables and dairy.
                               26 product groups; where necessary we
                               added more detail:

                               v
                                   http://livewellforlife.eu/wp-content/uploads/2013/05/Adopting-healthy-sustainable-diets-report.pdf
Eating for 2 degrees – new and updated Livewell Plates                                                                     21

                               Current diets                                    activity level, gender and bodyweight of
                                                                                each subject. Among the groups in this
                               There are many barriers to adopting              study average energy underreporting was
                               healthier and more sustainable dietsv,           between 11% and 28%(29,32) compared to
                               and we want the Livewell Plates to stay          the energy requirements we’ve applied
                               as close as possible to the current average      (see Table 15).
                               diet. For this report, it meant we needed
                               a definition of the average current diet in      Selection of optimisation algorithm
                               each age group to serve as a starting point
                                                                                and calibration
                               for the optimisations, which we created
                               using data compiled by EFSA(28) in the           In this study we used quadratic
                               EFSA Comprehensive Food Consumption              programming as our optimisation
                               Database (ECFCD) and National Diet and           technique. Previous Livewell Plates were
                               Nutrition Survey (NDNS) Rolling Program          obtained by linear programming(1,3).
                               Years 1-3(30).                                   Blonk’s optimisation tool Optimeal
                                                                                provides both options. There are subtle
                               One point we need to mention here is             differences in the outcome of the
                               underreporting. This is a recognised             techniques. Quadratic programming
                               problem in dietary surveys(31) because all       typically makes small changes to almost
                               other nutrients must be provided within          all foods in the diet, whereas linear
                               the quantity of food needed to fulfill the       programming makes large changes in a
                               energy requirement. Thus if total energy         limited amount of foods and leaves the rest
                               intake is underestimated, it is probable         the same. Researchers developing the latest
                               that the intakes of other nutrients are          Dutch food-based dietary guidelines(33)
                               also underestimated. Under conditions            compared the techniques and found
                               of weight stability, energy intake equals        that quadratic programming gave more
                               energy expenditure, which rely on self-          attainable suggestions. This confirms our
                               reporting of food intake by subjects.            own experience(34,35).
                               Typically subjects are more willing to
                               report foods perceived as “good” than            After importing the data into Optimeal,
                               those perceived as “bad”. This differential      we performed several test runs of the
                               reporting makes it difficult to correct for      optimisation as a sense-check on the
                               underreporting in estimations of nutrient        outcome and to trace potential problems.
                               intake, as well as in estimations of diet cost   We found that some nutrient requirements
                               and environmental impact.                        were very difficult or even impossible to
                                                                                fulfil with the available foods.
                               We mention this here so readers are
                               aware of the limitations of the data, and        In the case of vegans, the requirement for
                               understand why the energy content of             iodine prevented Optimeal from finding a
                               Livewell Plates needed to be increased           solution. This meant we had to disable the
                               relative to the current diet. The extent of      lower limit for iodine.
                               energy underreporting can be estimated
                                                                                A sensitivity analysis on the choice of
                               by measuring the difference between
                                                                                algorithm or the impact of variability in
                               reported energy intake and the estimated
                                                                                data and constraints was outside the scope
                               average requirement based on age, physical
                                                                                of this project.

                                                                                                   The goal of
                                                                                                   the process is
                                                                                                   to find a diet
                                                                                                   with the fewest
                                                                                                   possible changes
                                                                                                   while meeting
                                                                                                   the restrictions
                                                                                                   imposed.
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