Economic Development Strategy 2021-2026 - FOR THE SHIRE OF BROOME
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Economic Development Strategy 2021-2026 FOR THE SHIRE OF BROOME
PREPARED BY PREPARED FOR
RPS Shire of Broome
Mark Wallace PO Box 44
Director - Strategy and Investment Broome WA 6725
(Economics)
Level 2/27-31 Troode St, T (08) 9191 3456
West Perth WA 6005
E shire@broome.wa.gov.au
W www.broome.wa.gov.au
T (08) 9211 1111
E mark.wallace@rpsgroup.com.au
This report was prepared by RPS within the terms of RPS’ engagement with its client and in direct response to
a scope of services. This report is supplied for the sole and specific purpose for use by RPS’ client. The report
does not account for any changes relating the subject matter of the report, or any legislative or regulatory
changes that have occurred since the report was produced and that may affect the report. RPS does not
accept any responsibility or liability for loss whatsoever to any third party caused by, related to or arising out
of any use or reliance on the report.
Economic Development Strategy 2021-2026 for the Shire of Broome 1
CONTENTS FIGURES TABLES
FOREWORD X Trade and the Economy..............................x 1. Role of Local Government in 1. Shire of Broome Council Economic
Economic Development.........................x Expenditure and Activity.......................x
President’s Foreword...................................x Impacts of COVID19 on the Broome
Economy....................................................... x 2. Broome Growth Plan Target Scenarios..x 2. Number and Share of Local
Chief Executive Officer Foreword...............x
3. Broome Economic Development Employing Businesses, Broome,
Special Thanks.............................................. x BROOME’S COMPETITIVE ADVANTAGES Kimberley and WA ................................x
Strategy 2021-2026 Structure................x
AND CHALLENGES X
EXECUTIVE SUMMARY X 4. Headline Economic Indicators – 3. Industries with Gross Value Added
Assessing Local Competitiveness.................x Broome (S).............................................x >$50m, Broome (S), 2019......................x
AN ECONOMIC DEVELOPMENT Advantages and Challenges of the 5. Broome Context Map............................x 4. Broome Competitiveness Assessment.....x
STRATEGY FOR BROOME X Broome Economy.........................................x
6. Share of Population by Age, Broome 5. Major Economic Assets, Shire of
What is Economic Development?...............x Economic Assets & Drivers...........................x (S) and Western Australia, 2018...........x Broome...................................................x
Who is Responsible for Economic Economic Development Opportunities.......x 7. Unemployment Rate, Broome (S)
Development?.............................................. x and WA, 2015 to 2019 .........................x
ECONOMIC DEVELOPMENT VISION
What is the Role of Local Government?.....x 8. Jobs, Broome LGA, 2006 to 2016..........x
AND DESIRED OUTCOMES X
Council as an Economic Driver and 9. Share of Jobs by Industry, Broome
Foundation for Future Growth and
Catalyst......................................................... x LGA and WA, 2016 ...............................x
Prosperity.....................................................x
Shire of Broome-Led Projects......................x 10. Change in Jobs, Broome LGA, 2006-2016 .x
Economic Development Framework...........x
Building on the Broome Growth Plan.........x 11. Registered Businesses per 1,000 Residents,
Vision for the Broome Economy.................x Broome (S) and WA, June 2019 .............x
Alignment with Other Policies and
Desired Outcomes........................................x 12. Tourist/Visitors, by Type, Broome
Strategies..................................................... x
and Roebuck SA2s, 2010 to 2019 .........x
Purpose and Structure of the Strategy.......x SHIRE OF BROOME’S ECONOMIC
DEVELOPMENT PROGRAMS X 13. Top 5 Countries of Residence of
BROOME’S ECONOMIC PROFILE X International Visitors, Broome (S)
IMPLEMENTATION AND MONITORING X and Western Australia, 2019.................x
Headline Indicators......................................x
Council-Led Projects.....................................x 14. Gross Product per Person, Broome (S),
Place............................................................. x Kimberley and Western Australia, 2019....x
Partnering for Success.................................x
People.......................................................... x 15. Job Impacts during COVID19, Shire
Monitoring Progress and Measuring of Broome, March to July 2020.............x
Employment and Business...........................x Outcomes..................................................... x
16. Share of Job Impacts during COVID19,
Visitors.......................................................... x Main Industries, Shire of Broome,
REFERENCES X
March to July 2020................................x
17. Phases of COVID19 Economic Impact...x
18. Porter’s Diamond Model of
Regional Competitiveness......................x
19. Advantages and Challenges for
the Broome Economy............................x
20. Economic Development Framework.....x
Economic Development Strategy 2021-2026 for the Shire of Broome 2 FOREWORD President’s Foreword - to be supplied
Economic Development Strategy 2021-2026 for the Shire of Broome 3
Chief Executive Officer Foreword - to be supplied
Special Thanks
The Shire of Broome would like the thank the following organisations for their input and support in the development of this Strategy:
• Kimberley Development Commission • West Kimberley Alliance • Development WA
• Regional Development Australia • Nyamba Buru Yawuru • Australia’s North West Tourism
Kimberley • Kimberley Ports Authority • Broome Visitor Centre
• Broome Chamber of Commerce and • Broome International Airport
Industry
Economic Development Strategy 2021-2026 for the Shire of Broome 4
EXECUTIVE SUMMARY
The Shire of Broome is committed to The region has a large share of small There is significant longer-term private Based on an assessment of the
promoting, encouraging and facilitating the businesses, though lacks medium sized investment planned in Broome for competitiveness of the Broome
sustainable development of the Broome businesses which represents a significant transformational infrastructure development economy, the following vision
economy for the benefit of all residents. constraint for Broome to tackle local (i.e. $110 million for the Kimberley Marine statement is proposed for the
This Economic Development Strategy 2021- unemployment and generate meaningful Offloading Facility). This Strategy also Economic Development Strategy:
2026, builds upon the success of the Broome employment opportunities for all residents. highlights that in the immediate-term, funds
Growth Plan as well as the region’s 3 Year have been committed for locally-led activity
Major economic assets in (or near) the Shire
COVID-19 Recovery Plan.
Broome is located in the south-west Kimberley
include:
• Cable Beach
that will have regional contracting capability
and community benefits. Broome -
•
economically
in the far north of Western Australia. It covers The Shire of Broome has identified a series of
Broome International Airport
approximately 56,000 square kilometres and Desired Outcomes for economic development
boasts a coastline of 900 kilometres. The Shire
• Port of Broome
activity in Broome. These include More
•
diverse, for
is located 2,240km by road to the northeast Dampier Peninsula People; More Investment; More Businesses;
of Perth (capital city of Western Australia) • Chinatown Broome and More Economic Diversity.
and is closer to Darwin (1,872km northeast) • University of Notre Dame – Broome Campus
everyone.
Realising the Vision for the Broome economy
and Bali, Indonesia (1,319km). The Shire is • North Regional TAFE – Broome
and the associated Desired Outcomes will
located in the same timezone as East Asia • Great Northern Highway require a series of actions and initiatives by
with 1.5 billion people. • Browse Basin the Shire, delivered in partnership with other
The Shire of Broome was home to 16,907 • Thunderbird Mineral Sands economic development stakeholders.
people in 2019 and current WA Government • Ex-Waterbank Station
The Economic Development Framework in
projections indicate the population will reach • La Grange and Skuthorpe Agriculture Areas this Strategy includes the identification and
18,591 by 2031. This is in line with recent • Asian Renewable Energy Hub establishment of core Economic Development
historical growth rates, though is slower than
the Broome Growth Plan’s modelled population
• Roebuck Plains Station Programs for the Shire. The four key
scenarios. Approximately 1/3 of Broome’s
• Kimberley Meat Company Economic Development Programs include:
population are Aboriginal people – with higher Broome is evolving to become a dynamic, • Business and Industry Support
shares living outside of the town itself. investment friendly location with its proactive • Skills Development and Training
Major employing industries in the Shire
leadership group focused on transforming • Investment Attraction, Branding & Liveability
of Broome include Health Care and Social
the regional centre into a modern vibrant • Connectivity, Transport and Access
place to live whilst nurturing our natural
Assistance, Education and Training, and This Strategy is a flexible document designed
environmental and cultural assets. It seeks
Accommodation and Food Services (linked to to provide a framework for Council’s
to leverage the long-term trend of people
Broome’s role as a domestic and international economic development activity to respond to
coming to the North West for a job and
tourism destination of choice). potential fluctuations in commodity markets
staying for the lifestyle.
and global trends.
Economic development programs
Business & Skills Development Investment Attraction, Connectivity,
Industry Support & Training Branding & Liveability Transport & Access
Economic Development Strategy 2021-2026 for the Shire of Broome 5
AN ECONOMIC DEVELOPMENT STRATEGY FOR BROOME
What is Economic Who is Responsible for What is the Role of
Development? Economic Development? Local Government?
“Economic development” is a phrase that characterises any The economic development of Broome is a shared In recent years, local government has played an increasingly
activity, initiative, investment or policy that seeks to improve responsibility. It represents the collaborative and collective central role in the achievement of economic development
the economic and social wellbeing of people. This recognises effort of key economic development stakeholders across all objectives across Australia. Local Government has a
that we all live in a community, not an economy, and that three levels of Government, Traditional Owners and other distinct advantage over other levels of government in the
economic activity should make people’s life better. indigenous groups and communities, local and national implementation of economic development initiatives because of
businesses, major economic asset owners, investors, workers its closer connection to both businesses and households in the
Successful economic development activities seek to grow and
and residents. community.
enhance the capacity of a local economy to generate wealth
and prosperity in the long-term to underpin improvements in Each organisation and person in Broome has an important role The purpose of the Shire of Broome is to deliver affordable and
the lives of residents. to play in realising positive economic development outcomes quality Local Government services, for everyone.
in the Shire. Every dollar spent, invested and earnt in the Shire
The concept of economic development has evolved over
represents an opportunity to foster economic development
time, shifting from a focus on headline economic growth
and enhance quality of life.
and employment figures to more nuanced and meaningful
objectives such as sustainability, wellbeing, quality of living,
resilience, social cohesion and integration.
Economic Development Strategy 2021-2026 for the Shire of Broome 6
Council as an Economic Driver and Catalyst
Local Government not only plays an TABLE 1 SHIRE OF BROOME COUNCIL ECONOMIC EXPENDITURE AND ACTIVITY
important role in setting the land use
framework for economic and social Indicator Value
development but often represents a major
source of economic expenditure and activity Council Employees 178
in their own right.
51 assets with
In addition to this direct expenditure impacts, Council Assets a fair value of
the Shire of Broome manages the Broome $488m
Library as well as the Broome Recreation
and Aquatic Centre. Key indicators for these Council Operating Expenditure (2019/20) $32.3m
economic drivers are summarised below. Council Operating Expenditure - Local Only $19.0m
Despite the impact of COVID-19 on program (2019/20)
and event delivery in 2019/20, both Broome Local Share of Council Operating Expenditure 55%
Library and BRAC experienced an increase (2019/20)
in attendance and activation, illustrating the
critical role both facilities play in the social Council Capital Expenditure (2020/21 Budget) $40.6m
fabric of the Shire.
Economic Events and Tourism Development Grants $242,862
(Avg 3 Years)
COVID-19 Community Support Grants (2020/21) $55,225
Tourism Administration Policy Grants (Avg 3 Years) $414,830
Shire Of Broome Sponsored Events 24
Shire of Broome Managed Events 22
Broome Civic Centre Events (2019/20) 52
Both Broome Library and BRAC experienced an increase in attendance
and activation in 2019/20, illustrating the critical role both facilities
play in the social fabric of the Shire.
Economic Development Strategy 2021-2026 for the Shire of Broome 7
Shire of Broome-Led Projects
Broome is home to significant economic and social potential and Council has and will continue to play a central
role in the attraction of funding, the facilitation of investment, and the implementation and delivery of key major
projects across the Shire.
Key projects currently being progressed and delivered by the Shire of Broome are outlined below.
Cable Beach Foreshore Chinatown Revitalisation
Redevelopment Stage 2
Value: $36.5 million Value: $18 million
Status: Seeking Funding Status: Committed / Underway
Regional Resource
Recovery Park & Town Beach Project
Community Recycling Value: $17 million
Centre Status: Completed
Value: $12.3 million
Status: Seeking Funding
Economic Development Strategy 2021-2026 for the Shire of Broome 8
Town Beach All-Access Jetty to Jetty Trail
Fishing Jetty Value: $0.6 million
Value: $7.1 million Status: Committed / Underway
Status: Committed / Underway
Broome Recreation & Broome Golf Course
Aquatic Centre Renewal Clubhouse & Restaurant
Value: $36.5 million Value: $6.5 million
Status: Stage 1 – Underway Status: Committed / Underway
Stage 2 - Seeking Funding
Broome Surf Life Saving Kimberley Regional
Club Refurbishment Office 1 - 3
Value: $3.2 million Value: $8.5 million
Status: Committed / Underway Status: Stage 1 – Completed
Stage 2 - Seeking FundingEconomic Development Strategy 2021-2026 for the Shire of Broome 9
We fulfil the following roles and responsibilities to This includes, but not limited to the following: Actioning the Indigenous Land Use Agreement
meet local needs:
• Kimberley Development Commission: The Shire of Broome, Nyamba Buru Yawuru and the other State Government
• Advocate: We are a voice for the local information and facilitation between State signatories are jointly striving to action the intent of the Indigenous Land Use
community, promoting local community Government and communities across the Agreement (ILUA) which was signed in 2010. It is unusual for a Local Government
interests to others. Kimberley region. to be a signatory to an ILUA and it recognises that strategic partnerships play an
• Facilitate: We help to make it possible or • Regional Development Australia Kimberley: integral role in Broome’s future development.
easier for others to meet community needs. information and facilitation between
Nyamba Buru Yawuru is a significant landholder in the townsite of Broome.
• Fund: We fund organisations to deliver Federal Government and communities
The Shire of Broome acknowledges that its office is on Yawuru country and its
essential community services. across the Kimberley region.
relationship with Yawuru people and Traditional Owner groups across the local
• Partner: We form strategic alliances with • West Kimberley Alliance: advocacy to government area is an asset.
others in the interests of the community. government and private sector on key
developments in the West Kimberley region. In terms of economic opportunities, the joint ILUA and determined Native Title
• Provide: We directly provide community
infrastructure and services. • Broome Chamber of Commerce and
for Broome is a competitive advantage. It provides a degree of certainty for
future development and investment. It also signals to business that there are
Industry: peak industry body for the
• Regulate: We ensure compliance with local
business sector in Broome.
established terms for joint management of conservation estates and marine
laws. parks.
• Nyamba Buru Yawuru: this is Yawuru’s
The role of local government in economic development and investment company Outside of the Broome townsite, Native Title has largely been determined across
development is also dependent on the other and is charged with the responsibility to the Shire. This means that there is minimal uncertainty relating to ongoing claims
institutions present in the area. This strategy generate long term income for the Yawuru with established Prescribed Body Corporates which hold Native Title acting on
recognises that in many instances, the Shire of community. The not-for-profit company behalf of Traditional Owner groups across the Shire.
Broome is best placed to partner rather than has interests in a range of areas including
lead initiatives with our key stakeholders who property development, pastoral and
also have economic development roles. agricultural, construction and technologies.
FIGURE 1 ROLE OF LOCAL GOVERNMENT IN ECONOMIC DEVELOPMENT
Advocate Facilitate Fund Partner Provide Regulate
Credit: Cole BennettsEconomic Development Strategy 2021-2026 for the Shire of Broome 10
Building on the Broome Growth Plan
The Shire of Broome currently does not have including additional economic activity,
a dedicated Economic Development Strategy. employment and population growth.
Instead, economic development objectives
To ensure that the implementation of the
and goals have been a shared responsibility of
plan is relevant to the culture and context of
the Shire and other stakeholders through the
Broome, four pathways were developed which
implementation of the Broome Growth Plan.
enable maximum benefit to be obtained.
The Growth Plan Partnership comprised of
the Shire of Broome; Kimberley Development • Building small enterprise.
Commission; Yawuru Registered Native Title • Connecting to governance structures.
Body Corporate; Development WA (formally
LandCorp); Department of Primary Industries
• Connecting initiatives and enablers.
and Regional Development; and Department • Infrastructure required.
of Planning, Lands and Heritage. The Broome Growth Plan has been a
The Broome Growth Plan is a blueprint for transformative strategy for the Shire. It
the Shire’s economic future and was compiled continues to be used by Council to drive
over several years from detailed research and collaboration and buy-in by the State
wide-ranging consultation with key economic Government into the Broome economy and
development stakeholders and the broader community and has helped to communicate
Broome community. a consistent message to State and Federal
Government agencies on Broome’s potential
The Broome Growth Plan establishes scenarios and funding priorities.
for the Broome economy and communityEconomic Development Strategy 2021-2026 for the Shire of Broome 11
The Growth Plan established a series of Since the publication of the Growth Plan, investment in the future of the local area as This Economic Development Strategy seeks to
aspirational models for the Broome economy demographic and economic activity in the Aboriginal people are also far less likely to build upon this momentum and help to chart
covering population, jobs and economic Shire have slowed against historical trends. move away from the region. a path forward for the Broome economy to
growth to 2036. realise the aspirations of the Broome Growth
Population growth has been flat (and Many objectives and aspirations of the
Plan in the long-term.
These models illustrate the very different declined marginally in recent years) while Growth Plan have been realised or are
growth scenarios that might be achieved job growth has slowed significantly with progressing through the planning phases Please note, this Strategy does not seek to
if Aboriginal labour force participation is unemployment rising. The result of this has (refer to Shire of Broome’s Economic replace the Broome Growth Plan. It focuses
attained at certain rates. True prosperity been a declining trend in Gross Regional Development Programs). Additionally, on identifying the Shire of Broome’s unique
must cut across racial and income lines; if the Product in the Shire in recent years (refer a sharp increase in tourism activity in role in implementation and to provide a
Broome area is to grow, and the economy to Broome’s Economic Profile). This 2019, along with private sector interest in ‘status update’ on the growth aspiration
to expand, all must participate, and all must overall trend does not reflect the growth horticulture, mining, and logistics projects scenarios.
benefit. The risk of a two-track economy in Aboriginal population in the area represent major progress towards activating
developing is a very real one. which continues to grow. Investment in Broome’s “trading economy” (refer to
the Aboriginal workforce represents an Economic Development Opportunities).
FIGURE 2 BROOME GROWTH PLAN TARGET SCENARIOS
Scenario 1 Scenario 2 Scenario 3 - the targeted scenario Scenario 4
Trend growth Activation of Agriculture and Tourism Activation of Agriculture, Tourism and Aspirational growth
industries Aboriginal Participation
2036 2036 2036 2036 $6.48B
24,732
20,268 48,228
39,448 $4.139B
39,448 16,578
32,204 14,982 $2.95B
$2.42B
3% 3.5% 4% 4% 4% 5% 4% 5% 6.7% 5% 6% 9%
2015 17,311 7,275 $1.06B 2015 17,311 7,275 $1.06B 2015 17,311 7,275 $1.06B 2015 17,311 7,275 $1.06B
POPULATION JOBS GRP POPULATION JOBS GRP POPULATION JOBS GRP POPULATION JOBS GRP
Represents the likely outcome of Broome in Targets readily achievable growth in As Scenario 2, with the addition of increased As Scenario 3, with the addition of growth in
21 years at continued trend rates - population agriculture and tourism - population and job Aboriginal participation and enhancement, other sectors such as oil and gas, leading to a
doubles without associated job growth. growth more than double. leading to improved social outcomes such as sustainable, stable population and enhanced
decreased welfare dependency. social conditions, including improved
liveability and access to services.Economic Development Strategy 2021-2026 for the Shire of Broome 12 Alignment with Other Policies and Strategies In addition to the Broome Growth Plan, this Economic Development Strategy draws on the lessons learnt and framework established by other key policies and strategies. These include: Western Australian Local Government Association’s (WALGA) Local Economic Development Framework A summary by WALGA detailing the economic development landscape and how local government can play a role in supporting economic outcomes at a community level. Kimberley Development Commission’s 2036 and Beyond: A Regional Investment Blueprint for the Kimberley The investment blueprint details a focused plan designed to guide and shape the Kimberley region. It states the increasing importance of the Kimberley region to both the state and national level, particularly in reference to the cultural and wilderness assets and natural resources. West Kimberley Alliance’s (formally Broome Future) Unlocking the Door This 2015 study investigates the feasibility of Broome as a commercial and logistics hub for the Kimberley. The report is the precursor to the Broome Growth Plan. Shire of Broome’s Corporate Business Plan 2021 – 2025 This plan aims to align the community’s visions and aspirations for the future of Broome, to the Shire’s objectives. These objectives are measured by both quantifiable and non-quantifiable outcomes, using key performance measures. Shire of Broome’s Strategic Community Plan 2021 – 2031 The Strategic Community Plan is the highest level of document in the integrated planning and reporting framework. It is designed to be a ‘living’ plan that guides the development of the Shire of Broome community for the next 10 years plus. It sets out four strategic themes (Social, Environment, Economic, and Civic Leadership) and details the desired outcomes to be achieved for each goal and the strategies to help realise these objectives. At the time of this Strategy, Council is embarking on a major review in 2020/21. Yawuru Corporate Group’s Strategic Plan 2016 – 2020 Mission of the plan is to enable Yawuru people to be active participants in and beneficiaries of sustainable economic, cultural and social practices so that they can care for and enjoy their land, values and culture, while enhancing families and the community in which they live. The plan is to be incorporated through a set of strategies and goals and aims to identify and grow economic opportunities while building social, cultural and human resources. It is important to generate knowledge and understanding of Yawuru culture and incorporate their customary law, knowledge and values into a Western context. Yawuru Corporate Group’s Yawuru Futures: Economic Sustainability and Investment – April 2018 This document provides a policy framework for the strategic direction of Nyamba Buru Yawuru economic development and investment. The objectives of their economic agenda are to ensure financial sustainability in the long term, and to transform the economic environment of Broome so that economic participation and benefit is maximised for Yawuru and for all Aboriginal people in the region.
Economic Development Strategy 2021-2026 for the Shire of Broome 13
While preparing this Economic Development Key organisations and leaders in Broome This process demonstrated the ability of
Strategy, the Shire of Broome has commenced collaborated to formulate the 3-Year Broome Broome’s institutional organisations to be
the following planning activity: COVID-19 Recovery Plan to bring forward unified in vision and purpose in their advocacy
planned investment to stimulate the Broome for co-investment in major projects identified to:
• Local Planning Strategy and Local
Planning Scheme No 6 review
economy as a response the impacts from the • Stimulate jobs and economic growth;
COVID-19 measures. The Shire of Broome
• Strategic Community Plan review partnered with Nyamba Buru Yawuru, West
• Deliver regional benefits; and
• Arts and Culture Strategy Kimberley Alliance, Broome Chamber of • Assist in rebounding from COVID-19
impacts.
• Youth Framework Commerce and Industry, and Cruise Broome
to develop the plan. Input was also sought
• Community Safety Plan
from other stakeholders including the
While the Economic Development Strategy
is a Shire of Broome document, it will aim
• Waste Strategy Kimberley Development Commission, Regional to further cement the relationships with
Collaboration across the Shire of Broome’s Development Australia Kimberley, and Office of the Shire’s institutional peers as part of its
disciplines is ensuring that this activity is Northern Australia. implementation.
informing and aligning to each other.
Credit: Kimberley Development CommissionEconomic Development Strategy 2021-2026 for the Shire of Broome 14
Purpose and Structure of the Strategy
The Broome Economic Development Strategy 2021-2026 seeks to build upon the success and legacy
of the recent economic development activity and cooperation in Broome. Providing an evidence
base for decision making, it establishes a vision and framework for economic development
priorities and activities by the Shire of Broome over the next 5 years.
The Strategy is comprised of the following key sections:
FIGURE 3 BROOME ECONOMIC DEVELOPMENT STRATEGY 2021-2026 STRUCTURE
Broome’s Economic Competitive Economic
Profile Advantages & Development
Challenges Vision & Desired
Outcomes
Economic Implementation
Development and Monitoring
ProgramsEconomic Development Strategy 2021-2026 for the Shire of Broome 15
BROOME’S ECONOMIC PROFILE
This Strategy profiles key economic and social
indicators and trends of the Broome economy. Headline Indicators
This provides information and justification for
the Vision, Desired Outcomes and Economic
Programs outlined in the Strategy, as well FIGURE 4 HEADLINE ECONOMIC INDICATORS – BROOME (S)
as evidence to inform and guide investment
decision making by the Shire of other economic
development stakeholders and investors. 16,907 1.09% 35,901 24.2%
The profile is broken into four broad categories:
Broome shire Annual Population Kimberley Population Share of population
• Place – spatial, geographical and population growth since 2011 0-14
environmental attributes of Broome and its
relationship with the wider Kimberley region;
• People – population, demographic and socio-
economic attributes of the people who call
Broome home;
7.5% 28.2% 9.7% 1,265
• Employment and Business – economic Share of population Share of population Unemployment rate Number of registered
indicators and attributes including 65+ Aboriginal (Dec 19) businesses
employment, business registrations, industry
development and investment;
• Visitors – tourism visitation, assets and
•
trends.
Trade and Economy – regional exports,
15.9% 446,181 $1.54b
major industry trends and gross regional Health care share of Number of visitors Gross regional
product. jobs (Dec 19) product ($b)Economic Development Strategy 2021-2026 for the Shire of Broome 16
Place
The Broome Local Government Area is The Kimberley Coast has the biggest tides FIGURE 5 BROOME CONTEXT MAP
located in the south-west Kimberley in the in the southern hemisphere. The difference
far north of Western Australia. It covers between high and low tides is up to around Inpex Ichthys LNG project
approximately 56,000 square kilometres and 10 metres.
boasts a coastline of 900 kilometres. The Shire
Broome has extraordinary natural assets
is located 2,240km by road to the northeast Ardyaloon
including Marine Parks and areas of reserve
of Perth (capital city of Western Australia)
and joint management. There are five
and is closer to Darwin (1,872km northeast)
groups of Indigenous rangers across the
and Bali, Indonesia (1,319km). The Shire is
region. This includes Bardi Jawi Rangers at
located in the same timezone as East Asia Dampier
One Arm Point, Nyul Nyul Rangers at Beagle Peninsula
with 1.5 billion people.
Bay, Yawuru Country Managers, Karajarri
The Shire is serviced by an international airport Rangers and Nyikina Mangala Rangers in Beagle Bay
e veque Rd
and port and the township of Broome is and around Broome. These three groups
recognised as the strategic regional centre for employ teams of Aboriginal people to work Thunderbird Mineral Sands
the region. The township of Broome is located on country, and all provide a range of pe
L
Ca
on a peninsula and so has the Indian Ocean to environmental services, across management
-
Kimberley
Broome
the east (the inlet of Roebuck Bay) and west. of landscapes (fire, weeds, feral animals) and Meat Company
monitoring (sensitive species, impacts and Broome Township Waterbank/
Broome township is the service and trade hub
so forth). In Broome, the management of Skuthorpe
of the region, servicing agricultural, pastoral, agricultural area
the conservation estate is undertaken jointly
mining and oil and gas production in the
with the Shire of Broome via a joint Park
Shire and Kimberley (including offshore).
management council, a governance process La Grange
It also serves as the “gateway” for tourists Browse Basin
that formed as an outcome of the signing of Project
and visitors to the Kimberley, a combination
the ILUA. Bidyadanga
of drive in and fly in visitors. International
visitors can also arrive via cruise ship, self drive The Shire of Broome has a complex land
and aircraft. tenure tapestry made up of freehold, native
y
wa
title, Aboriginal heritage, Aboriginal Lands
gh
The area has a tropical climate, defined by
n Hi
Trust reserve, pastoral lease, unallocated
a wet and a dry season. The wet season
t h er
crown land, and environmental reserves
generally lasts from November until April,
or
to name a few. Sustainable economic
tN
while the dry season runs from May until
opportunities through land tenure reform
ea
October. Its climate means the area enjoys
Gr
and flexibility remains a goal for communities
warm coastal temperatures of high 20C to
and all levels of government.
low 30C all year round, making it a popular
destination for visitors from colder climates
during the winter months. Asian Renewable Rio Tinto’s Winu project
Energy HubEconomic Development Strategy 2021-2026 for the Shire of Broome 17
People
The Shire of Broome was home to 16,907 people in Bidyadanga in the La Grange area. FIGURE 6 SHARE OF POPULATION BY AGE, BROOME (S) AND WESTERN AUSTRALIA, 2018
people in 2019 and current WA Government Non-seasonal access, services, facilities and
projections indicate the population will reach commercial activity vary significantly in these
30%
18,591 by 2031. This is in line with recent communities.
Broome LGA Western Australia
historical growth rates, though is slower
However, the seasonal population of Broome
than the Broome Growth Plan’s modelled
can far exceed its residential population, as 25%
population scenarios. This reflects the fact
visitors and other non-residents come to the
that Broome’s population has experienced a
Shire to live, work and play on a temporary
marginal decline since 2013, after more rapid 20%
basis. Combining permanent residents and
Share of Population
growth in the seven years prior.
non-permanent visitors in a town gives an
The majority of the Shire’s population reside estimate of its “service” population – or the
15%
in the Broome townsite. Other population population that the town (and its facilities
centres in the Shire include: and infrastructure) must service each year.
Accounting for tourism visitors, short-stay
• Ardyaloon (One Arm Point / Bardi)
workers, business travellers, other workers
10%
• Beagle Bay and people from outer communities around
• Bidyadanga the Kimberley and North West using Broome
5%
• Djarindjin (Lombadina) as a base, the service population of Broome
can reach in excess of 20,000 people on any
While the population of these communities given day and sometimes as high as 30,000. 0%
fluctuate, it ranges from 300-400 people
0-14 15-24 25-34 35-44 45-54 55-64 65+
each in Ardyaloon, Beagle Bay and Djarindjin
on the Dampier Peninsula to over 600 Age Cohort
The Shire of Broome was home to 16,907 people in The residential population of the Shire is younger than the rest of Western
Australia, with 0-14 years accounting for almost one in four residents in 2018.
2019 and current WA Government projections indicate This is in part driven by strong growth in the Aboriginal population of the Shire
which trends younger than the non-Aboriginal residents.
the population will reach 18,591 by 2031.
In contrast, Broome has a significantly lower share of residents aged 65 and over
and has a below average share of people aged 15-24. This is linked to the trend
among households of sending older school age students away to Perth and
other locations for secondary and tertiary schooling.Economic Development Strategy 2021-2026 for the Shire of Broome 18
A defining attribute of Broome’s population Higher incomes in part also reflect the Broome’s Native Title and Aboriginal Communities
is its rich multiculturalism, with almost one higher cost of living in the Shire and wider
in three residents identifying as Aboriginal Kimberley. Data from the WA Government A total of 84 Aboriginal communities are located within the Shire of Broome, of which
or Torres Strait Islander in 2016. This is indicate that prices in Broome were 13.6% 78 are classified as remote. Strong traditional ties to land have created a significant
significantly higher than Western Australia higher than Perth in 2019, with the rest of range of native title claims and determinations within the Shire, including, Bardi Jawi,
(3.9%) and Australia (3.3%) as a whole and the Kimberley region even higher at 15.6%. Bindunbur, Birriman-gan, Jabirr / Ngumbari, Karajarri A and B, Nyikina, Ngurrara,
illustrates the central and significant position of The higher prices reflect a combination of the Nyangumarta, Rubibi (Yawuru). Native title determinations still to be decided include
Aboriginal people in the character and culture relative distance of Broome to major capital Joombarn-buru and Mount Jowlaenga.
of the Broome community and economy. city markets, as well as the comparatively In February 2010, the Yawuru, the Government of Western Australia, the Shire
small size of the local population. and other relevant parties signed two Indigenous Land Use Agreements (ILUA). An
The socio-economic attributes of the Broome
population are marginally below national Unemployment rates in the Broome Local ILUA is an agreement under the Native Title Act between a native title group and
averages, primarily owing to the Shire’s Government Area (LGA) have been higher others about the use and management of land and waters. These ILUAs resolved
relative remoteness and lower access by than the Western Australian average in compensation issues and clarified that native title continued to exist for the Yawuru
households to economic resources. It also recent years, rising to 9.7% in the December people. The Shire of Broome was one of the first Local Governments in Australia to be
reflects the fact that Aboriginal people and 2019 quarter (i.e. pre-COVID19), after a signatory to an ILUA.
households historically experience greater being broadly in line with State averages
levels of socio-economic disadvantage. (approximately 6%) as recently as 2017.
Despite this, for those who are employed Engagement with stakeholders indicates that
, personal wage and salary incomes are Aboriginal workers shoulder a higher burden of A total of 84 Aboriginal communities are
generally higher than the rest of Western unemployment than headline figures, and are
Australia, with a median personal income more likely to be unemployed, underemployed
located within the Shire of Broome, of which
of $54,247 in 2016/17 – 5.4% higher than or not participating in the workforce. 78 as classified as remote.
the State average. This is generally positive,
Access to meaningful employment
but does raise concern regarding the level of
opportunities is a major priority for the town,
income inequality in the Shire.
with improved incomes across all households
critical to addressing cost of living pressures.
FIGURE 7 UNEMPLOYMENT RATE, BROOME (S) AND WA, 2015 TO 2019
12%
Broome LGA Western Australia
10%
Unemployment Rate (%)
8%
6%
4%
2%
0%
Sep 15 Mar 15 Sep 16 Mar 17 Sep 17 Mar 18 Sep 18 Mar 19 Sep 19
Credit: Nyamba Buru YawuruEconomic Development Strategy 2021-2026 for the Shire of Broome 19
Employment and Business
In 2016, the Broome LGA was home to almost FIGURE 9 SHARE OF JOBS BY INDUSTRY, BROOME LGA AND WA, 2016
7,400 jobs, up from 7,050 in 2011 and 5,965
in 2006. Jobs growth has slowed between the Western Australia Broome
last Census periods, which corresponds with the Other Services
slowing of population growth during this time.
A review of the industry mix of employment Arts and Recreation Services
reveals strengths in a number of sectors in the
Health Care and Social Assistance
Broome economy, in particular those linked to
tourism (Accommodation and Food Services,
Education and Training
Transport, Postal and Warehousing and Retail)
as well as population related sectors servicing Public Administration and Safety
Broome and the wider Kimberley (Health Care
and Social Assistance, Education and Training Administrative and Support Services
and Public Administration and Safety).
Professional, Scientific and Technical Services
However, there are significant gaps in
professional services, finance and insurance, as Rental, Hiring and Real Estate Services
Industry
well as significantly lower shares of Wholesale
Trade, Manufacturing and Mining sector Financial and Insurance Services
employment compared to WA as a whole.
Information Media and Telecommunications
FIGURE 8 JOBS, BROOME LGA, 2006 TO 2016 Transport, Postal and Warehousing
Accommodation and Food Services
8,000
7,379
7,050 Retail Trade
5,965 Wholesale Trade
6,000
Construction
Jobs
Electricity, Gas, Water and Waste Services
4,000
Manufacturing
2,000 Mining
Agriculture, Forestry and Fishing
0
2006 2011 2016 0% 5% 10% 15% 20%
Share of JobsEconomic Development Strategy 2021-2026 for the Shire of Broome 20
Employment growth in recent years has been At the same time, several sectors saw declines Rates of business registrations in Broome
primarily driven by Health Care and Social in total employment including: are slightly below the State average, with
Assistance – which grew by 475 jobs between 76 registered business in Broome for
2006 and 2016 or 70% over the decade. This
• Manufacturing – down 37.2% to 140 jobs;
every 1,000 residents, compared to 91 for
saw Health Care and Social Assistance share • Agricultural, Forestry and Fishing – down Western Australia as a whole. While some
of all jobs increase to 15.6% or more than one 15% to 193 jobs; of this difference can be attributed to the
in every 8 jobs in the LGA. • Retail trade – down 5.6% to 607 jobs. concentration of businesses in the Perth
Metropolitan Area, it does highlight the
Other strong growth sectors since 2006 include: Interestingly, the sectors that experienced the
potential for new business development in
strongest growth over the 10 years to 2016
• Education and Training – up 64.7% to 870
were also the same sectors that experienced
the Shire.
jobs;
the largest employment impact during
• Transport, Postal and Warehousing – up COVID-19.
36.9% to 523 jobs; and
• Accommodation and Food Services – up
18.8% to 745 jobs.
FIGURE 10 CHANGE IN JOBS, BROOME LGA, 2006-2016
Education & Training Transport & Warehousing Accomodation & Food
64.7% 36.9% 18.8%
Manufacturing Agriculture Retail Trade
37.2% 15.0% 5.6%Economic Development Strategy 2021-2026 for the Shire of Broome 21
Broome, however, has a higher share of employing businesses, TABLE 2 NUMBER AND SHARE OF LOCAL EMPLOYING BUSINESSES, BROOME, KIMBERLEY AND WA
with only 54% of businesses classified as “non-employing”
compared to 65% at State and national levels. A review of
employing businesses confirms a higher share of businesses No. of Employing Businesses 1-4 Employees 5-19 Employees 20-199 Employees 200+ Employees
employing 5-19 workers (compared to the Kimberley and WA)
Broome (S) 334 197 39 0
but a below average share of businesses employing more than
20 workers. This deficit in medium size businesses presents a Kimberley 573 363 87 0
significant constraint for Broome to tackle its unemployment
rate as it is medium and large businesses that account for WA 54174 22249 6197 398
the majority of employment growth in regional Australia.
Attracting new higher employing businesses to the area is Share of Employing Businesses 1-4 Employees 5-19 Employees 20-199 Employees 200+ Employees
critical to generating long term job opportunities.
Broome (S) 58.6% 34.6% 6.8% 0.0%
The largest number of businesses in Broome are in the
Construction sector (269 businesses), followed by Real Estate, Kimberley 56.0% 35.5% 8.5% 0.0%
Rental and Hiring1 (146), Retail Trade (109) and Professional
WA 65.3% 26.8% 7.5% 0.5%
Services (102).
FIGURE 11 REGISTERED BUSINESSES PER 1,000 RESIDENTS,
BROOME (S) AND WA, JUNE 2019
100
80
Businesses per 1,000 Residents
60
40
20
0
Broome (S) Western Australia
1 Includes the hiring and leasing of motor vehicles, transport equipment, farm animal & bloodstock, video and other electronic media, heavy machinery, scaffolding and intangible assets (e.g. patents and trademarks)Economic Development Strategy 2021-2026 for the Shire of Broome 22 Agriculture in Broome The principal agricultural activity of the region has been livestock production in a pastoral system based on leasehold land. Irrigated agriculture and horticulture enterprises are increasing as land tenure and water availability is determined. The West Kimberley dry season between April and September is cooler than the wet season and substantially less humid, providing opportunities to produce a range of tropical and subtropical crops. This presents opportunities to access the region’s groundwater to produce high quality fodder; with the potential for horticultural crop production being investigated and scaled up through recent private investments. Several horticultural producers grow out-of-season produce in winter (dry season), increasing their ability to supply year-round produce into domestic markets. There has been a significant investment into irrigation to produce high quality fodder and irrigated pastures by the pastoral industry. This investment counters the variability of the summer rainfall (wet season) and pasture decline in the dry season. Irrigators in the West Kimberley and Pilbara regions of Western Australia are taking advantage of niche cropping opportunities to produce high-value horticultural crops and better-quality pasture for cattle grazing. Horticultural production in the West Kimberley and Pilbara takes advantage of the climatic conditions to meet market niches. Near Broome and in the La Grange area on about 600 hectares (ha) of irrigated land, horticulture production includes cucurbits, sweet corn, stringless beans, asparagus, grapes and tropical fruits such as mangoes. Since 2000, there has been increased investment into irrigation on pastoral lands to produce fodder for cattle destined for domestic and export markets. Irrigated fodder production typically sees introduced pasture species irrigated for 12 months of the year by centre pivot irrigation systems. Over 4000ha was under irrigation across the Pilbara and West Kimberley in 2020. The West Kimberley relies on groundwater rather than surface water.
Economic Development Strategy 2021-2026 for the Shire of Broome 23
Visitors
Tourism has long been the mainstay of the heavily to European countries, including FIGURE 12 TOURIST/VISITORS, BY TYPE, BROOME AND ROEBUCK SA2S, 2010 TO 2019
Broome economy. The tropical, coastal setting Germany, Switzerland, France and England/
makes Broome an attractive destination Scotland, with New Zealand visitors also 500,000
for interstate and international visitors, featuring prominently. In contrast, international Daytrip Domestic Overnight International
particularly during the winter months. The visitor profiles to Western Australia draw
vibrant and active Indigenous cultures of the more heavily from Asian markets, including 400,000
region also represent a significant drawcard Singapore, Malaysia and China, though England
for both national and international visitors. remains the most common country of residents
Vast majority of visitors express a desire to of tourists to the State. 300,000
Visitors
experience authentic Indigenous tourism
This partly reflects the predominant role and
product and this is arguably an under-
focus of tourism bodies (e.g. Australia’s North 200,000
exploited market at present.
West Tourism and Tourism WA) and industry
Visitation levels in 2019 were a record for the segments (e.g. cruise ships and airport
Shire, reaching almost 450,000 visitors across organisations) have played in recent years 100,000
day trip, intra and interstate and international in direct international visitation to Broome.
visitors. Domestic overnight visitors from Working closely with Inbound Tour Operators
Perth and interstate locations such as Victoria and Wholesalers keen to promote an 0
and New South Wales, represent the largest increased Broome and Kimberley product is 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
market for Broome, though International resulting in increased international exposure.
visitor numbers are also significant, It also reflects trends of visitors from those
approaching 50,000 in 2019. countries to undertake more remote travel.
For example, WA is promoted to specific
The international visitor profile of Broome
markets (such as Germany) as home to the
differs significantly to that of Western Australia.
road trip which encourages self-drive through
Overall, Broome’s international market skews
Broome and the Kimberley.
FIGURE 13 TOP 5 COUNTRIES OF RESIDENCE OF INTERNATIONAL VISITORS, BROOME (S) AND
WESTERN AUSTRALIA, 2019
Broome
Western
AustraliaEconomic Development Strategy 2021-2026 for the Shire of Broome 24
Trade and the Economy
Broome is both the strategic regional centre of the TABLE 3 INDUSTRIES WITH GROSS VALUE ADDED >$50M, BROOME (S), 2019
Kimberley and major access point for this region to
national and international economies (through the Industry sector Gross Value Added
Port of Broome and Broome International Airport). As
such, Broome accounts for the largest shares of trade Rental, Hiring & Real Estate Services $198,571,155
and economic activity in the Kimberley. Regional export Transport, Postal & Warehousing $160,678,162
estimates for Broome indicate the Shire “exports”
approximately $1.1b in goods and services outside its Health Care & Social Assistance $139,924,372
Local Government boundary, representing approximately
Education & Training $119,437,421
half the export value of the Kimberley as a whole.
Transport, manufacturing, construction, health care Construction $117,760,079
and professional and personal services all feature more
prominently in Broome’s export profile compared to the Public Administration & Safety $101,712,133
Kimberley as region, which exports more Mining and Accommodation & Food Services $78,629,650
Agriculture products.
Mining $76,308,523
This trade profile drives the Gross Value Added (GVA)
statistic which is a measure of the productivity of a sector Administrative & Support Services $67,108,943
or industry. In 2019, twelve sectors/industries generated
Agriculture, Forestry & Fishing $60,388,935
more than $50m in GVA for the Broome economy, with
the largest shares in the Real Estate, Rental and Hiring, Retail Trade $57,282,891
Transport and Health Care sectors.
Other Services $52,633,649
Note that the ABS industry classifications do not include
a tourism sector. Instead tourism activity is spread
principally across Accommodation and Food Services, FIGURE 14 GROSS PRODUCT PER PERSON, BROOME (S), KIMBERLEY
Retail and Transport, Postal and Warehousing. AND WESTERN AUSTRALIA, 2019
The impact of this economic activity was a Gross $120,000
Regional Product (GRP) in Broome of $1.54b in 2018/19 $108,205
or approximately half the GRP of the Kimberley. On $94,664
Gross Product Per Person
$100,000
$89,803
average, Broome has a marginally higher GRP per
resident than the Kimberley as a whole, though the $80,000
Kimberley has a higher GRP per worker. Both rates are
below the State average ($108,205 per resident) in $60,000
2019, reflecting the impact of mining income and export
related activity on Gross State Product values. The GRP $40,000
of the Shire of Broome has declined marginally in recent
years, in line with declining population growth and $20,000
slowing employment activity.
0
Broome (S) Kimberley WAEconomic Development Strategy 2021-2026 for the Shire of Broome 25
Impacts of COVID-19 on the Broome Economy
The COVID-19 pandemic has delivered a level of disruption FIGURE 15 JOB IMPACTS DURING COVID19, SHIRE OF BROOME, FIGURE 16 SHARE OF JOB IMPACTS DURING COVID19, MAIN INDUSTRIES,
to communities across Australia unprecedented in recent MARCH TO JULY 2020 SHIRE OF BROOME, MARCH TO JULY 2020
decades. Regions that are highly diversified and have a
smaller exposure to visitation expenditure are likely to be
7,750
more resilient. 7,713 11.2%
7,700 Education & training
Regional economies across northern Australia that are
highly reliant on dry seasonal tourism have already 7,650
31.7%
been deeply impacted due to the timing of the travel 7,600 Accomodation &
12%
restrictions and social gathering limits. The intervention by 7,550 Retail trade food services
lending institutions and governments to support affected
7,500
people and businesses is having a positive effect, however 7,464
Jobs
7,448
there is a growing concern of a potentially significant 7,450 7,417
7,400
economic contraction when these and other measures 7,400
eventually cease. 7,350
A review of recent data indicates that The District
15.3%
7,300
Transport, postal
experienced a loss of over 300 jobs from mid-March to May
7,250 & warehousing
2020. This represents a jobs loss of 4.1%, which is less than 29.7%
WA and Australia as a whole. Since May, approximately 7,200 Other
65 jobs were added back into the economy, taking the net Mar 2020 Apr 2020 May 2020 Jun 2020 Jul 2020
(pre
impact to approximately 250 jobs lost or 3.2%. COVID-19)
The District experienced a loss
of over 300 jobs from
mid-March to May 2020.Economic Development Strategy 2021-2026 for the Shire of Broome 26
The largest share of employment impacts in
Broome has been on sectors linked directly to
COVID-19, like many economic shocks, has
highlighted important lessons and realisations
Most significantly, COVID-19, advocacy for
protection of at risk remote communities,
The largest share of
both transaction and trading restrictions. This for the wider Broome economy. It has and the preparation of the Recovery employment impacts
includes Accommodation and Food Services, highlighted: Plan, illustrated the benefits of working
Transport and Retail Sectors. Education and in partnership with other organisations to
in Broome has been on
• Broome’s visitor economy relies upon
Training is the main population servicing
intrastate, interstate, and international
achieve real, and tangible outcomes for the sectors linked directly
sector to be impacted by COVID-19 in Broome. community and the economy. This includes,
travellers so spreading risk across all
but far from limited to: to both transaction and
This aligns with the broad phases or stages of sectors is imperative due to border
economic impact from COVID-19: closures; • Direct influence of State and Federal trading restrictions.
• Business to Consumer “Transaction • the shortfalls or risk areas in business Government decisions regarding border
models across a range of sectors restrictions and staged reopening.
Impacts” – impacts associated with
restriction on business and customer (particularly cash flow associated with • Relatively low number and managed
engagement impacting the way and seasonal peaks/lows); isolation of COVID-19 positive cases.
extent to which goods and services can be • essential nature of key transport • Significant State Government investment
sold (i.e. economic lockdowns); infrastructure (including but not limited to in infrastructure and programs for
• Business to Business “Trading” Impacts Broome International Airport); Broome and the Kimberley in the
– impacts associated with challenges and • the comparatively small size of Broome’s COVID-19 recovery phase.
constraints placed on national and global domestic economy; and • Promising signs of extended tourism
supply chains as well as changes to the • the role of international and interstate expenditure into the 2020 shoulder and
way employees work (i.e. working from labour in supporting tourism, mining and traditionally lower earning wet season.
home, telecommuting). Also reflects the agricultural production in the region.
secondary round impact on businesses
that support those sectors initially
impacted during Phase 1.
• Visitor “Border” Impacts – impacts on
FIGURE 17 PHASES OF COVID19 ECONOMIC IMPACT
sectors that rely on the free movement of
people across State boundaries, intrastate
boundaries and international borders.
Business investment, underpinned by business
confidence, is critical to the growth of the
economy. National predictions are that
investment may not improve until 2022 and
beyond, necessitating governments at all
levels to take up the investment mantle and
underwrite projects and programs that deliver
PHASE 1 PHASE 2 PHASE 3
jobs and provide a foundation for further
growth. B2C Transaction Impacts B2C Trading Impacts Visitor Border ImpactsYou can also read
