EDUCATION BOOK '18 - Goldwell

 
EDUCATION BOOK '18 - Goldwell
EDUCATION BOOK ’18
EDUCATION BOOK '18 - Goldwell
BRAND STATEMENT

      WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR.
WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS
 BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT
            SATISFACTION AND SALON SUCCESS.

        WE DO MORE THAN JUST UNDERSTAND YOU.
                 WE THINK LIKE YOU.

                  WE THINK STYLIST
EDUCATION BOOK '18 - Goldwell
NOW IS THE TIME –
                 FOR NEW INSPIRATION
                           Curiosity is the wick in the candle of learning.
                                         – William Arthur Ward

        As creative stylists, our natural curiosity is what propels us forward artistically.
     We have a deep desire to explore new things – colors, shapes, textures, techniques –
                                      the list goes on and on.
       As artists, we are seekers of inspiration, constantly on the lookout for anything
                                   that will spark an idea for us.
          As entrepreneurs, we know that having the right resources and support
                             will help us to be even more successful.

    Our education programs are essential for your inspiration to be successful – artistically,
     creatively and technically. Join our Goldwell Education Team and Guest Artists for
      powerfully informative and inspiring sessions and enjoy the atmosphere of being
       among other highly creative stylists. With every cut, color and style you create –
                          you will see your inspiration come to life.

      As your trusted salon partner, we invite you to browse our offerings and then join
     our education programs. It’s an investment in your craft and in your future that you
                                     can’t afford to miss.

                                           Let’s start exploring, together.

                                                    HANDS-ON!

                          KATHY REILLY                                 MICHAEL PARSONS
                  ASSOCIATE DIRECTOR OF EDUCATION                       GENERAL MANAGER

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EDUCATION BOOK '18 - Goldwell
CONTENT                                                            CONTENT

                                           HANDS-ON!                          ON TREND: COLOR FORECAST
                                                                              ON TREND: PURE CREATIVITY IN COLOR

                                                                              GROW
                                                                                                                             36
                                                                                                                             36

                                                                                                                             37
                                                                              FREE FORM HAIR PAINTING                        37
                                                                              BLONDE REDEFINED                               37
    GOLDWELL SERVICE CYCLE                                               10
                                                                              REDHEADED ROCKSTARS                            37
                                                                              BLONDE BOMBSHELL                               37
    GOLDWELL MASTER SERIES                                               12
                                                                              THE ARCHITECTURE OF CUTTING & COLORING         38
                                                                              ELUMENATE                                      38
                                                                              PURE BLONDE                                    38
    MASTER COLORIST                                                      14
                                                                              BEYOND PURE                                    38
    COLOR TECHNICIAN                                                     18   CREATIVE COLOR FIX                             40
    MASTER COLORIST COLOR TECHNICIAN                                     19   FIERCE FORMULATIONS                            40
    DEMI-PERMANENT COLOR MASTERY                                         19
    PERMANENT COLOR MASTERY                                              19   CREATE                                         41
    LIGHTENING MASTERY                                                   19   EXTREME COLOR EVOLUTION                        41
    ELUMEN MASTERY                                                       19   CORRECT TO PERFECT                             41
                                                                              MIXING THE COLOR PALETTE                       42
    COLOR DESIGNER                                                       20
                                                                              EDITORIAL COLOR                                42
    MASTER COLORIST COLOR DESIGNER                                       20
                                                                              CONTRASTING CONTOURS                           42
    ADVANCED GREY COVERAGE                                               20
                                                                              CELEBRITY TRENDS                               43
    ADVANCED FASHION COLORING                                            20
                                                                              THE BALANCING ACT                              43
    ADVANCED GOLDWELL TECHNIQUES                                         20
                                                                              CREATIVE COLOR PLACEMENT                       43
    COLOR SPECIALIST                                                     22   EXTREME COLOR CAMP                             43
    MASTER COLORIST COLOR SPECIALIST                                     22
    COLOR CORRECTION                                                     22   CUTTING & FINISHING                            44
    COLOR FORMULATION                                                    22   BUILD                                          46
                                                                              STRUCTURED FORMATION ONE                       46
    COLOR ARTIST                                                         25
                                                                              BLOW DRY AND FINISH                            46
    MASTER COLORIST COLOR ARTIST                                         25
    COLOR TREND                                                          25   GROW                                           47
    COLOR LAB                                                            25   RAZOR ARTISTRY                                 47
                                                                              THE MODERN BARBER                              47
    MASTER STYLIST                                                       26   UP STYLING                                     48
    CUTTING                                                              31   CALLING ALL LEFTIES!                           48
    ESSENTIAL SHAPES                                                     31   ON TREND: HAIR UNDONE                          48
    CONTEMPORARY SHAPES                                                  31   STRUCTURED FORMATION TWO                       49
    ADVANCED SHAPES                                                      31
                                                                              CREATE                                         50
    COLOR                                                                32
                                                                              ARTISTIC INSPIRATION                           50
                                                                              PICTURE PERFECT BRIDE                          50
    BUILD                                                                34
                                                                              PERFECT FINISH                                 50
    HAIRCOLOR EXPOSED                                                    34
                                                                              DESIGN TAKES SHAPE                             50
    FOUNDATION MASTERY                                                   34
                                                                              CELEBRITY TRENDS                               51
    FORMULATION MASTERY                                                  34
                                                                              THE ARCHITECTURE OF CUTTING & COLORING         51
    FOILING MASTERY                                                      34
                                                                              CONTRASTING CONTOURS                           51

       Available in USA   Available in Canada     Academy only Seminar
6                                                                                                                                 7
EDUCATION BOOK '18 - Goldwell
CONTENT                                                           CONTENT

    REGIONAL & ON-DEMAND                                                 52   SALON SUCCESS                                           72
    CORE COLOR                                                           54   SUCCESS BEHIND THE CHAIR                                74
    HAIR SCIENCE                                                         54   FUEL FOR BUSINESS                                       76
    FOUNDATION MASTERY                                                   54   CREATING YOUR TRIBE — LEVERAGING AN ASSOCIATE PROGRAM   76
    FORMULATION MASTERY                                                  54   SALON2 – MULTI-UNIT LEADERSHIP                          76
    FOILING MASTERY                                                      54   FOR PROFIT FRONT DESK                                   76
                                                                              POWERING PEOPLE, PERFORMANCE AND PROFITS                76
    CREATIVE COLOR                                                       55
    SERVICE COLLECTIONS                                                  55   IN-SALON SEMINARS                                       78
    ELUMENATE                                                            55
                                                                              IN-SALON ESSENTIAL COLOR                                80
    DESIGN TAKES SHAPE                                                   55
                                                                              FOUNDATION COLORANCE                                    80
    FIERCE FORMULATIONS                                                  55
                                                                              FOUNDATION TOPCHIC/NECTAYA                              80
    BEYOND PURE                                                          56
                                                                              FOUNDATION LIGHTENING                                   81
    PURE BLONDE                                                          56
                                                                              FOUNDATION ELUMEN                                       81
    CREATIVE COLOR PLACEMENT                                             56
                                                                              FOUNDATION KERASILK                                     81
    UNIFIED HAIR COLOR ARTISTRY                                          56
    HAIR PAINTING                                                        57
                                                                              ARTISTIC NETWORK                                        82
    EXTREME COLOR CAMP                                                   57
                                                                              INTERNATIONAL ARTISTIC TEAM                             84
    CUTTING & FINISHING                                                  58   NATIONAL GOLDWELL ARTISTS                               86
    EXPRESS YOUR STYLE SENSES                                            58   GOLDWELL EDUCATION TEAM                                 88
    ADVANCED UPSTYLING TRENDS                                            58   NATIONAL ACADEMIES                                      90
    PERFECT FINISH                                                       58
    PICTURE PERFECT BRIDE                                                58   SALON ALLIANCE                                          92
    STRUCTURED FORMATION ONE                                             59
    STRUCTURED FORMATION TWO                                             59   BOOKING AND MUST-KNOW INFORMATION                       94
    BLOW DRY AND FINISH                                                  59
    THE ARCHITECTURE OF CUTTING & COLORING                               59

    COLOR ZOOM                                                           60
    COLOR ZOOM CHALLENGE                                                 66
    WEBCAST                                                              67
    SHOW                                                                 67
    TOUR                                                                 67
    SEMINAR                                                              67

    INSPIRATIONAL EDUCATION                                              68
    EIKONIC BARBER FOUNDATIONS                                           70

       Available in USA   Available in Canada     Academy only Seminar
8                                                                                                                                          9
EDUCATION BOOK '18 - Goldwell
GOLDWELL SERVICE CYCLE

                                                                                                           ON
                                                                                                        SAL
                                                                                                     IN-

             NOW IS THE TIME –
      FOR GREAT SERVICES THAT BOOST                                                                                CONSULTATION

           YOUR SALON SUCCESS.
                                                                                               MAINTENANCE                           PREPARATION
                                                                                                                SERVICE CYCLE

                              HANDS-ON!

                                                                                           E
                                                                                     AT HOM
                                                                                                       POST-CARE             APPLICATION
        Turn every salon visit into an exceptional experience – with an individual                     & STYLING
     consultation, the latest techniques and high-performing professional products
                     developed to best support your hair expertise.

                        Discover the Goldwell Service Cycle
                                  ca.goldwell.com

10                                                                                                                                                 11
EDUCATION BOOK '18 - Goldwell
GOLDWELL MASTER SERIES

             FROM PASSION TO MASTERY
                       Whether color, cut & shape or texture –
                        take your expertise to a new level.

                           Be a true master in what you love.
            Join the Goldwell Master Series and get all you need to become
     the best in what you do. Each program consists of exciting interactive seminars
         and takes you step-by-step through the different areas of hair mastery.

                     Get inspired, get energized and get started.
                                        Join us!

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EDUCATION BOOK '18 - Goldwell
MASTER COLORIST

                                                                                                       MASTER COLORIST
                                                                   Experience full creativity and
                                                                   gain high-level color knowledge.

               Now is the time –
     to take your color skills to a new level.
                   HANDS-ON!

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EDUCATION BOOK '18 - Goldwell
TURN YOUR PASSION FOR
             COLOR INTO MASTERY
                    Take your expertise to a new level –
                 become a GOLDWELL MASTER COLORIST.

             These exciting and interactive seminars take you on a
               journey through the art and services of hair color.

        It’s not just about color, it’s about building on your creativity and
      skills in every area – communication, service, technique and artistry.
       Each segment focuses on a different scope of hair color mastery:
                 attain a new level of knowledge and competency.

                                                                                     MASTER COLORIST
                            COLOR TECHNICIAN
                    Service Cycle and Standards Mastery

     It is highly recommended to start with Master Colorist Technician prior
                to taking any of the other Master Colorist programs

                               CERTIFICATION

         COLOR DESIGNER                          COLOR SPECIALIST
        Techniques and Service                      Color Transition
               Mastery                                 Mastery

                               COLOR ARTIST
                            Trends and Inspiration
                                   Mastery

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EDUCATION BOOK '18 - Goldwell
COLOR TECHNICIAN                                                                   DEMI-PERMANENT COLOR MASTERY                             PERMANENT COLOR MASTERY

                                                                                                             Learn all about demi-permanent coloring with          Wow your blonde, brunette, redhead and grey
                                                                                                             Colorance. This seminar is all about versatile hair   clients with limitless color possibilities, 100% grey
                                                                                                             color solutions that meet real client needs and       coverage and the ultimate durability and evenness
                                                                                                             expectations.                                         of the Topchic and Nectaya ranges.
                  GOLDWELL SERVICE CYCLE AND STANDARDS MASTERY.                                              Discover services that your client will love:         Learn to enhance your clients’ natural beauty with
                Being a true color expert means having a deep knowledge of all:                              from shine enhancement to exciting fashion            the perfect hair color.
                           the products, the techniques and the tools.                                       colors and grey blending.

                  Understand how to integrate the Goldwell color system into a
              holistic service your client will love. Become a COLOR TECHNICIAN.

                                                                                                                         LIGHTENING MASTERY                                       ELUMEN MASTERY
                                        WHAT’S IN IT FOR YOU?

                                                                                                                                                                                                                                 MASTER COLORIST
                                   » World-class consultation for your client                                Get to know all about blondes and foiling             Discover endless possibilities to amaze your
                                 » In-depth knowledge of the Goldwell brands                                 versatility, its challenges and its beauty.           clients with the dazzling shine, incredible durability
                                                                                                                                                                   and evenness of a permanent color without
                            » Creating a “total look” that is more than just hair color                      Make your salon the place to be for blondes.
                                                                                                                                                                   ammonia-odor.
                                     » Knowledge in dimensional coloring                                     Gain the knowledge and skills you need
                                                                                                             to create the perfect blonde every single time.       Learn how to expand your salon’s portfolio
                            » Inspirational, hands-on sessions that are fun and give
                                                                                                                                                                   with premium Elumen services that are perfect
                                              you true color mastery!
                                                                                                                                                                   for even the most discerning clients.
                               » Work will be done on live models on day 2 & 3

                                MASTER COLORIST COLOR TECHNICIAN

        FORMAT FOR THIS 4 DAY PROGRAM:
        Start 9AM / Finish 5PM

        TOOLS TO BRING:
        Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips

18   For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com                                                                                                                  19
COLOR DESIGNER
                                   TECHNIQUES AND SERVICE MASTERY.
                   Experience a broad range of customized color services and techniques
                 for every client type, age and complexion. Expand your skills and become
                                          a great COLOR DESIGNER.

                                               WHAT’S IN IT FOR YOU?
                                      » Expertise in blonde, grey and fashion coloring
                           » How to break down advanced techniques into salon color statements
                                       » How to develop a stunning hair color design
                                » How to put your fashion statement through the “total look”
                                                 » Tips on follow-up services
                           » Inspirational hands-on sessions to achieve excellence and have fun!

                                                                                                                          MASTER COLORIST
                                             » Work will be done on live models

             ADVANCED GREY COVERAGE                                        ADVANCED FASHION COLORING

     Become the grey expert and build your clientele.               Explore the unlimited possibilities of fashion
     Discover state-of-the-art grey services to impress             coloring and create true color statements for
     even your most discerning grey clients.                        your clients.
     Make the grey service your salon’s flagship service            Learn how to beautify your most precious
     by gaining excellence in grey coverage.                        raw material with your most ingenious tools –
                                                                    advanced knowledge and creativity.

         ADVANCED GOLDWELL TECHNIQUES                                   MASTER COLORIST COLOR DESIGNER

     Be the first to discover the most timeless and                    FORMAT FOR THIS 3 DAY PROGRAM:
     phenomenal Goldwell coloring techniques                           Start 9AM / Finish 5PM
     and services.
                                                                       TOOLS TO BRING:
     Wow your clients with beautiful color results                     Color Tools: highlighting/tail comb, wide
     and the versatility of your service menu.                         tooth comb, sectioning clips

20        For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com      21
COLOR SPECIALIST
                                   COLOR TRANSITION MASTERY.
                    Achieve a high level of color knowledge and expertise that will
                 empower you to solve any color challenge. Start to experiment with color
                                 and become a COLOR SPECIALIST.

                                              WHAT’S IN IT FOR YOU?
                   » From decolorizing and color remover to pre-pigmenting and everything in between
                                       » An in-depth understanding of color families
                                        » Insights into advanced color formulations
                              » Variations on the most frequently used correction techniques

                                                                                                                        MASTER COLORIST
                           » Trouble-shooting strategy for the most demanding color challenges
                           » Inspirational hands-on sessions to achieve excellence and have fun!
                                            » Work will be done on live models

                  COLOR CORRECTION                                               COLOR FORMULATION

     Impress your clients with your mastery of color               Think in color. Live the color formulations.
     transition.                                                   Transform your vision into breathtaking hair.
     We’ll give you the advanced knowledge and tools               Be able to create a genuine statement for
     to overcome any color challenge with outstanding              your client.
     results.

                                       MASTER COLORIST COLOR SPECIALIST

              FORMAT FOR THIS 2 DAY PROGRAM:
              Start 9AM / Finish 5PM

              TOOLS TO BRING:
              Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips

22        For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com    23
COLOR ARTIST
                                  TRENDS AND INSPIRATION MASTERY.
                    This inspirational level takes you to the world of trends and fashion.
                 Get inspired by the Goldwell Global Artistic Masters, expand your horizons
                                        and become a COLOR ARTIST.

                                                 WHAT’S IN IT FOR YOU?
                                   » Fuse technology with creativity and return to the primal
                                   » Transfer your vision into salon-friendly color techniques
                                       » Express your fashion statement in the ”total look“
                            » Color sense, awareness, confidence in color design and visualization

                                                                                                                              MASTER COLORIST
                                          » An inspiring and fun interactive workshop!
                                               » Work will be done on live models

                       COLOR TREND                                                        COLOR LAB

     Get inspired by the latest fascinating fashion                    Creativity is about capturing moments that make
     and beauty trends.                                                life worth living.
     Learn how to bring haute couture into your                        Learn to express your vision in personalized
     salon and translate it into exciting services for                 color and formula concepts. Give the color
     your clients.                                                     your signature and your soul. Be the master
                                                                       of your color statements.

                                            MASTER COLORIST COLOR ARTIST

              FORMAT FOR THIS 2 DAY PROGRAM:
              Start 9AM / Finish 5PM

              TOOLS TO BRING:
              Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips

24        For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com          25
MASTER STYLIST

                                                                                                              MASTER STYLIST
                                                                         Take your cutting techniques
                                                                         to a higher level and explore
                                                                         unlimited creativity.
                    Now is the time –
     to take your cutting techniques to a new level .
                       HANDS-ON!

26                                                                                                       27
TURN YOUR PASSION FOR
                   CUT & SHAPE INTO MASTERY
                                    Take your expertise to a new level –
                                  become a GOLDWELL MASTER STYLIST.

                                 A true hairstyle is not just the cut and shape;
                                     it’s the seamless integration of both.
                                The Goldwell Master Stylist Program takes you
                                step-by-step to the highest level of expertise.

                                                                                                                  MASTER STYLIST
        ESSENTIAL                            CONTEMPORARY                           ADVANCED
         SHAPES                                 SHAPES                               SHAPES
        Fundamentals                         Contemporary and                 Advanced Shapes and
        of haircutting                       salon-friendly looks              multiple techniques

     » stylists of all levels            » Pre-requisite: Master Stylist   » Pre-requisite: Master Stylist
                                                Essential Shapes               Essential Shapes and
                                                                           Master Stylist Contemporary
                                                                                      Shapes
      » 3-day seminar                          » 2-day seminar                     » 2-day seminar

28                                                                                                           29
CUTTING
                    Three inspiring cutting seminars that take you into the exciting world
             of shape and design. It’s a journey – improve your skills, achieve technical perfection
                                            and unlimited creativity!

                      ESSENTIAL SHAPES                                         CONTEMPORARY SHAPES

     For stylists of all levels.                                    For stylists with salon experience and have
     Understand the fundamentals of haircutting by                  completed Master Stylist Essential Shapes
     relearning the rules and the reasons behind them.              Create contemporary and salon-friendly looks.
     Learn how to work methodically and get insights                Use disconnection and color placement to enhance
     into what colors and techniques are best designed              and emphasize the created shapes. Discover styling

                                                                                                                               MASTER STYLIST
     for each shape to give the best result.                        variations for the shapes to expand your range of
                                                                    finish options.
     FORMAT FOR THIS 3 DAY PROGRAM:
     Start 9AM / Finish 5PM                                         FORMAT FOR THIS 2 DAY PROGRAM:
                                                                    Start 9AM / Finish 5PM
     TOOLS TO BRING:
     Cutting Tools: scissors, cutting combs, spray water            TOOLS TO BRING:
     bottle, duckbill sectioning clips, Denman, Vent                Cutting Tools: scissors, cutting combs, spray water
     and Vess brushes                                               bottle, duckbill sectioning clips, Denman, Vent
                                                                    and Vess brushes

                      ADVANCED SHAPES

     For stylists with salon experience and have
     completed Master Stylist Essential and Master
     Stylist Contemporary
     Create edgy and exciting looks. Use enhanced
     disconnection and color placement. Understand
     the fundamental rules of advanced disconnection.
     Push the boundaries of creativity with a modern
     approach to advanced work.

     FORMAT FOR THIS 2 DAY PROGRAM:
     Start 9AM / Finish 5PM

     TOOLS TO BRING:
     Cutting Tools: scissors, cutting combs, spray water
     bottle, duckbill sectioning clips, Denman, Vent
     and Vess brushes

30           For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com        31
GOLDWELL KMS ACADEMY                                                     COLOR
            SKILL MASTERY

                         Choose classes based on
                  your skill level and your desire to learn.

                                                                                                                               COLOR
           BUILD.                    GROW.                      CREATE.
        GET READY TO              GET READY TO                GET READY TO
          SUCCEED                   DO MORE                     EVOLVE
     Establish a powerful       Take your skills to          Bring out your
         foundation               the next level                creativity

              Some programs in this section are Academy Exclusive only
                          and represented by this icon.
     Click here or go to www.GoldwellKMSregistration.com for more information.

                                                                                         Share creative color ideas and
                                                                                         discover the latest trends.

                   Now is the time –
        to discover advanced color techniques.
                               HANDS-ON!
32                                                                                                                        33
BUILD. GET READY TO SUCCEED
                                            ESTABLISH A POWERFUL FOUNDATION

                  HAIRCOLOR EXPOSED                                                FOUNDATION MASTERY

     EXPLORING THE SCIENCE OF HAIRCOLOR                               Learn all about Goldwell color from A-Z in this
     Featuring Sal McKinzie                                           comprehensive 2 day seminar. Gain the confidence
                                                                      to use all color ranges effectively. Find out more
     The science behind how color works can actually get              about how to promote different service options to
     pretty complicated. This one day session breaks                  your clients. Discover the endless service
     down the hair structure and provides an overview of              possibilities of demi-permanent coloring with
     the process that makes Goldwell color unique.                    Colorance, permanent coloring with Topchic and
     Explore in-depth color situations, from difficult to             Nectaya and how Blonde clients are an extremely
     cover grey to the most extreme color correction                  important part of any salon‘s business. Gain insights
     challenge, all while gaining insight as to the “why”             into the needs of these clients and the core salon
     behind it all. Uncover the best Goldwell color                   services related to highlifting, decolorizing and
     solutions for your most extreme challenges and walk              toning.
     away with the knowledge to face any color                        Finally, learn how to achieve brilliant color results
     challenge in your salon.                                         with exceptional shine and durability with Elumen
                                                                      color. Become an expert in customized
     FORMAT FOR THIS 1 DAY PROGRAM:
                                                                      communication and application tools as well as
     Start 10AM / Finish 4PM
                                                                      promoting new services to your client.
     TOOLS TO BRING:                                                  Receive $50 Education Voucher upon completion.
     An open mind

                                                                                                                                     COLOR
                                                                      FORMAT FOR THIS 2 DAY PROGRAM:
                                                                      Start 10AM / Finish 5PM

                FORMULATION MASTERY                                                   FOILING MASTERY

     Hone and perfect your formulation skills in this one             Learn the classic technique of foil highlighting. Find
     day program. Gain deeper knowledge of the color                  more about how you can adapt placements to
     wheel and why it is the foundation of all advanced               achieve different color effects and add dimension to
     color services. Discuss real life scenarios and                  your color.
     practice on wefts to perfect your ability to predict
                                                                      You will practice your foiling skills through a variety
     your end results every time.
                                                                      of services using Silk Lift, Topchic, New Blonde,
     FORMAT FOR THIS 2 DAY PROGRAM:                                   Colorance Express Toning.
     Start 10AM / Finish 5PM                                          FORMAT FOR THIS 1 DAY PROGRAM:
                                                                      Start 10AM / Finish 5PM

                                                                      TOOLS TO BRING:
                                                                      Highlighting/tail comb, wide tooth comb,
                                                                      sectioning clips

34             For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com            35
BUILD. GET READY TO SUCCEED                                                                                               GROW. GET READY TO DO MORE
                                            ESTABLISH A POWERFUL FOUNDATION                                                                                            TAKE YOUR SKILLS TO THE NEXT LEVEL

              ON TREND: COLOR FORECAST                                   ON TREND: PURE CREATIVITY IN COLOR                            FREE FORM HAIR PAINTING                                                BLONDE REDEFINED

     A trend focused hands on program allows you to                   It’s all about experiencing the shine, vibrancy, and   WITHOUT LIMITS                                                    Blonde is never just blonde. Some clients want the
     explore how to find trend, what the most current                 radiant effects of Elumen in this 1 day program.       This seminar will help you push your creative                     perfect platinum, others just a sun-kissed look.
     trend is and how to execute it behind the chair.                 Explore creative formulations from highly reflective   boundaries and teach you skills that will dazzle your             Easily transition a natural brunette to a believable
                                                                      natural shades to radiant rainbow colors.              color-seeking clients.                                            natural blonde result.
     With its ever changing focus, this course allows you
     to learn the techniques that are happening right                 Get in-depth insights from Elumen experts on the       All about hair painting, this two-day program will                Blonde is an art form, and you will become skilled at
     NOW. This will allow you to guide your clients on                basics to the most creative avant garde looks and      show you techniques for creating both subtle color                perfecting your masterpiece in this two-day
     how to wear today’s hottest looks and color trends               formulas. Create your own unique signature             flourishes and the most progressive fashion looks.                workshop. You’ll learn to create the cleanest,
     best suited for them.                                            formulations and walk away with a whole new            Fundamental color painting skills, hot trends and                 clearest blondes through formulation workshops,
                                                                      toolbox for every type of client!                      pitfalls to avoid — you’ll get all the ins and outs of            hands on techniques, and an interactive classroom
     FORMAT FOR THIS 1 DAY PROGRAM:                                                                                          free form hair color — a superb way to expand your                setting. You’ll also learn the how to finish with
     Start 10AM / Finish 4PM                                          Discover how, when and why to use the full range of
                                                                                                                             creative portfolio and increase revenue.                          precision using overlay toning techniques and
                                                                      Elumen and how this easy to use color can unlock
     TOOLS TO BRING:                                                                                                                                                                           unique formulations that change seasonally.
                                                                      profits in your salon.                                 FORMAT FOR THIS 2 DAY PROGRAM:
     Highlighting/tail comb, wide tooth comb,                                                                                Start 10AM / Finish 4PM                                           FORMAT FOR THIS 2-DAY PROGRAM:
     sectioning clips, all finishing brushes                          FORMAT FOR THIS 1 DAY PROGRAM:
                                                                                                                                                                                               Start 10AM / Finish 5PM
                                                                      Start 10AM / Finish 4PM                                TOOLS TO BRING:
                                                                                                                             Highlighting/tail comb, wide tooth comb,                          TOOLS TO BRING:
                                                                      TOOLS TO BRING:                                        sectioning clips, all finishing brushes                           Highlighting/tail comb, wide tooth comb,
                                                                      Highlighting/tail comb, wide tooth comb,
                                                                                                                                                                                               sectioning clips, all finishing brushes
                                                                      sectioning clips, all finishing brushes

                                                                                                                                         REDHEADED ROCKSTARS                                                 BLONDE BOMBSHELL

               For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com         During this 2 day hands-on workshop stylist will                  STUNNING DOUBLE PROCESS BLONDES
                                                                                                                             explore formulations, as well as learn techniques
                                                                                                                                                                                               In this two day hands on program you will explore
                                                                                                                             needed to achieve true Rockstar status in the art of
                                                                                                                                                                                               what it truly means to be a double process blonde.
                                                                                                                             creating reds on any canvas.
                                                                                                                                                                                               In this program stylist will take a deep dive into the
                                                                                                                             The stylist will formulate based off of iconic celebrity          process and how it works, the application, and
                                                                                                                             redheads that will be sure to inspire the stylist and             formulation behind perfecting each kind of double
                                                                                                                             help to attract the clientele they desire. After
                                                                                                                                                                                               process.
                                                                                                                             completion of this hands on program the stylist will
                                                                                                                             leave with all the tools they need to not only attract            Stylist will leave this program having experienced
                                                                                                                             but, maintain their red headed clientele.                         the process hands on and with new tools,
                                                                                                                                                                                               formulations, and understanding to bring back to
                                                                                                                             FORMAT FOR THIS 2 DAY PROGRAM:
                                                                                                                                                                                               the salon.
                                                                                                                             Start 10AM / Finish 4PM
                                                                                                                                                                                               FORMAT FOR THIS 2-DAY PROGRAM:
                                                                                                                             TOOLS TO BRING:
                                                                                                                                                                                               Start 10AM / Finish 5PM
                                                                                                                             Highlighting/tail comb, wide tooth comb,
                                                                                                                             duckbill sectioning clips                                         TOOLS TO BRING:
                                                                                                                                                                                               Foil comb, sectioning comb, all-purpose
                                                                                                                                                                                               comb, clips, all finishing brushes

36                                                                                                                                      For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com           37
GROW. GET READY TO DO MORE
                                             TAKE YOUR SKILLS TO THE NEXT LEVEL

     THE ARCHITECTURE OF CUTTING & COLORING                                              ELUMENATE

     Featuring Dale Seeman and Linda Kelsey                           The Elumen® range is only for selected clientele.’ Is
     Create a solid foundation for your cut and color                 this your philosophy? Realize the untapped client
     services through a variety of different techniques               base who will choose Elumen as their haircolor of
     throughout this 2 day program.                                   choice.

     Explore the foundation of shapes based on face shape             This 1 day Elumen range program will focus on
     and desired results. Take a look at color from a new             creative formulation options applied on human hair
     perspective. Maximize your services by looking at the            wefts. Open up a whole new shade palette simply by
     entire client visit from Consultation, to Cut, Color and         mixing. Stylists will leave with 20+ new Elumen
     home care opportunities. Create one complete look of             formulations complete with swatches for easy in
     your choice from Cut to Color and Finished look.                 salon consultation. See your opportunities in a new
                                                                      light with Elumen.
     FORMAT FOR THIS 2 DAY PROGRAM:
                                                                      FORMAT FOR THIS 1 DAY PROGRAM:
     Start 10AM / Finish 5PM
                                                                      Start 10AM / Finish 5PM
     TOOLS TO BRING:
     A photo of a cut and color design you wish to complete           TOOLS TO BRING:
     over the two days. Scissors, texturizing shears, razor           All tools provided
     with a new blade, cutting comb, styling comb, all
     finishing brushes, water bottle, clips, tail comb

                                                                                                                                   COLOR
                       PURE BLONDE                                                      BEYOND PURE

     Featuring Jennifer Vermeer                                       Featuring Jennifer Vermeer
     This 1 day formulation and color correction program              The Elumen® range is more than just the PURE
     will unlock the mystery in achieving the perfect                 shades. Learn how to maximize the whole palette of
     blonde utilizing a variety of options in the Goldwell            shades to create new services and enhance your
     color portfolio. Special focus on the Elumen® range              existing ones.
     as a color correction tool. You will be able to map
                                                                      Learn how to use Elumen color alone or incorporate
     out a plan for your client allowing you to achieve
                                                                      Elumen color with other Goldwell® colors in one
     that beautiful blonde safely, accurately and with
                                                                      technique. Practical work will be done on
     confidence.
                                                                      mannequins.
     FORMAT FOR THIS 1 DAY PROGRAM:
                                                                      FORMAT FOR THIS 1 DAY PROGRAM:
     Start 10AM / Finish 5PM
                                                                      Start 10AM / Finish 5PM
     TOOLS TO BRING:
                                                                      TOOLS TO BRING:
     Highlighting/tail comb, wide tooth comb,
                                                                      Highlighting/tail comb, wide tooth comb,
     sectioning clips
                                                                      sectioning clips

38            For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com           39
GROW. GET READY TO DO MORE                                                                                                CREATE. GET READY TO EVOLVE
                                              TAKE YOUR SKILLS TO THE NEXT LEVEL                                                                                            BRING OUT YOUR CREATIVITY

                   CREATIVE COLOR FIX                                             FIERCE FORMULATIONS                                  EXTREME COLOR EVOLUTION                                                CORRECT TO PERFECT

     Featuring Rebecca Hiele                                          Featuring Robert Brown                                    CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN             A UNIQUE APPROACH TO COLOR CORRECTION
     A lot of the work of a good colorist involves                    Create clean blondes, vibrant durable reds and          Featuring Derrick Zeno or Rodica Hristu                          Featuring Rosa Hawkins
     correction — transforming at-home color that went                beautiful brunettes! No matter what the season or                                                                        An intensive 2 day color correction boot camp for your
                                                                                                                              This intense two-day program for the advanced
     south, adjusting salon color gone wrong, or simply               trend, beautiful blondes, reds and brunettes never                                                                       most challenging color corrections. You will explore and
                                                                                                                              colorist will recharge your creative batteries and take
     transforming last-season’s fade-out into something               go out of fashion. But blondes don’t need to be dull,                                                                    experience the best approach to take unicorn hair back
                                                                                                                              your color technique to a whole new level!
     fresh.                                                           brunettes don’t have to be boring, and reds truly                                                                        to natural, and dark or intense colored hair to JLO.
                                                                      can last, when you know how to achieve the perfect      If you feel like you’ve done and seen it all in color,
     This seminar gives you practical, realistic and                                                                                                                                           From the moment you arrive you will begin a hands on
                                                                      formula!                                                this course will open the door to new strategies, new
     imaginative techniques to transform any client’s                                                                                                                                          journey of taking your most extreme color correction
                                                                                                                              insight and new skills for precise color correction,
     existing color into something gorgeous, stylish and              You will leave truly understanding and experiencing                                                                      moment to a beautiful and natural end result, in salon
                                                                                                                              expert color control and choosing tools to get the
     oh-so Goldwell. You’ll take home valuable skills and             the complete world of color. Plus, learn how to have                                                                     real time. You will also gain knowledge in formulating
                                                                                                                              exact look you want.
     confidence to turn any catastrophe into a color                  your clients look the same when they return to the                                                                       for today’s most current techniques such as hair
     masterpiece. This is an advanced program and a                   salon as when you last provided their color service.    This hands-on program will challenge, inspire and
                                                                                                                                                                                               painting, babylights, root shadowing, and drop toning
     solid understanding of the Goldwell product line is                                                                      energize even the most experienced colorist.
                                                                                                                                                                                               to make these looks come to life.
     necessary.                                                       FORMAT FOR THIS 1 DAY PROGRAM:
                                                                      Start 10AM / Finish 5PM                                 FORMAT FOR THIS 2 DAY PROGRAM:                                   This program is for stylist ready to take the next step in
     FORMAT FOR THIS 2 DAY PROGRAM:                                                                                           Start 10AM / Finish 5PM                                          their color correction journey. It is highly recommended
     Start 10AM / Finish 5PM                                          TOOLS TO BRING:                                                                                                          that you have completed Master Colorist Technician
                                                                      Highlighting/tail comb, wide tooth comb,                TOOLS TO BRING:                                                  and Master Colorist Specialist previous to attending.
                                                                                                                              Highlighting/tail comb, wide tooth comb,

                                                                                                                                                                                                                                                                 COLOR
     TOOLS TO BRING:                                                  ectioning clips
     Color Tools: Highlighting/tail comb, wide tooth                                                                          sectioning clips, all finishing brushes                          FORMAT FOR THIS 2 DAY PROGRAM:
     comb, sectioning clips                                                                                                                                                                    Start 10AM / Finish 5PM
     Finishing Tools: blow dryer & nozzle, flat iron,
                                                                                                                                                                                               TOOLS TO BRING:
     paddle/ Denman brush, round brushes
                                                                                                                                                                                               Highlighting/tail comb, wide tooth comb,
                                                                                                                                                                                               sectioning clips, all finishing brushes

               For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com                    For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com

40                                                                                                                                                                                                                                                          41
CELEBRITY TRENDS                                                   THE BALANCING ACT

                                                                                                                               You don’t have to read the tabloids to know that                  Featuring Robert Brown
                                          CREATE. GET READY TO EVOLVE                                                          celebrity trends influence what styles and colors                 A 2-day program designed for the intermediate to
                                                    BRING OUT YOUR CREATIVITY                                                  your clients will be asking for. Staying ahead of up-             advanced colorist looking to “up their game” with
                                                                                                                               to-the-minute looks is important to client satisfaction           advanced formulation utilizing the entire Goldwell
                                                                                                                               and retention. Plus, it’s fun!                                    color portfolio. Colorists know that most retouches are
                                                                                                                               In this two-day, ever-changing program, you’ll study              easy, but connecting a retouch to what is existing at
                                                                                                                               the current celebrity trends in hair color and                    times is the hard part. The true art lies in making a
                                                                                                                               hairstyle and the specific techniques and                         seamless and healthy choice to balance and add
                MIXING THE COLOR PALETTE                                              EDITORIAL COLOR                          formulations you’ll need to recreate them. We’ll                  dimension to the most challenging canvases.
                                                                                                                               focus on great technique and how you can adapt                    The Balancing Act is geared for the colorist in search of
                                                                                                                               trendy styles to complement each individual client’s              creative and artful solutions to daily color challenges,
     Featuring Odete DaSilva                                          Featuring Lindie Blackwell                               look. We explore transitioning and evolving your                  providing ideas on how to make every client’s color
     If you want to elevate your ability to individualize color       Forget traditional highlights and hair painting. This    client’s look (because the next trend is right around             custom and unique.
     through formulation, this class is a must. Building on           program will push your creative limits and give you a    the corner!)
                                                                      better understanding of how to achieve editorial                                                                           The Balancing Act is “FULL SPECTRUM” and utilizes
     universal color theory, you’ll learn a step-by-step                                                                       And we cover smart business building and client
                                                                      color results.                                                                                                             EVERYTHING the Goldwell Color Portfolio has to offer.
     approach to formulating color based on your client’s                                                                      retention concepts to help you marry creativity with
     existing hue, condition and the result you want to               Learn trend color techniques such as opalescence,        current fashion.                                                  It is geared for the colorist in search of creative and
     achieve.                                                         oil slick, galaxy and stenciling. Learn advanced                                                                           artful solutions to daily color challenges, providing
                                                                      formulation, while maximizing the Goldwell color         FORMAT FOR THIS 2 DAY PROGRAM:                                    ideas on how to make every client’s color custom and
     You’ll gain a deep understanding of how pigments
                                                                      continuum. Use the creativity and information in this    Start 10AM / Finish 4PM                                           unique. Explore how using each facet of the Goldwell
     work and how to select the best product to achieve the
                                                                      class to broaden your color arsenal in salon and to                                                                        toolbox in combination can improve your final results
     desired goal for your client – whether it’s superb grey                                                                   TOOLS TO BRING:
                                                                      build a portfolio of your own work.                                                                                        overall, color durability over time, and happier clients
     coverage, extreme lift or revising colored hair. At the                                                                   Highlighting/tail comb, wide tooth comb,                          over and above!
     end of the two-day course, models arrive so you can                                                                       sectioning clips , all finishing brushes
     put your new skills to work!                                     FORMAT FOR THIS 2 DAY PROGRAM:
                                                                                                                                                                                                 FORMAT FOR THIS 2 DAY PROGRAM:
                                                                      Start 10AM / Finish 5PM
                                                                                                                                                                                                 Start 10AM / Finish 4PM
     WHAT’S IN IT FOR YOU?
                                                                      TOOLS TO BRING:
     » Redefine color formulation with a purpose                                                                                                                                                 TOOLS TO BRING:
                                                                      Highlighting/tail comb, wide tooth comb,
     » Know the “why” behind the “what”                                                                                                                                                          Highlighting/tail comb, wide tooth comb, duckbill
                                                                      sectioning clips
     » Learn everyday behind the chair creative formulation                                                                                                                                      sectioning clips, all finishing brushes

                                                                                                                                                                                                                                                                  COLOR
     FORMAT FOR THIS 2 DAY PROGRAM:
     Start 10AM / Finish 4PM

     TOOLS TO BRING:
     Foil comb, sectioning comb, all-purpose comb,
     clips, all finishing brushes                                                 CONTRASTING CONTOURS                                  CREATIVE COLOR PLACEMENT                                              EXTREME COLOR CAMP

                                                                      A CUT AND COLOR EXPERIENCE                               Featuring Jamie Dennis                                            Featuring Rodica Hristu
                                                                                                                               A lot of the work of a good colorist involves                     Are you a colorist that stands out from the other
                                                                      Unlock your creativity in this 2 day, hands-on program
                                                                                                                               correction — transforming at-home color that went                 colorist in your salon? Have you developed unique
                                                                      that features haircutting techniques and hair color
                                                                                                                               south, adjusting salon color gone wrong, or simply                techniques, ideas and concepts in coloring hair?
                                                                      patterns with formulations for today’s most on trend
                                                                                                                               transforming last-season’s fade-out into something                Drive your color abilities to new limits with this 2 Day
                                                                      looks. Discover how creating positive and negative
                                                                                                                               fresh.                                                            Program.
                                                                      shapes will enhance your cutting skills to give your
                                                                      most demanding clients a fresh new look.                 This seminar gives you practical, realistic and
                                                                                                                                                                                                 Join other creative, passionate colorists to share
                                                                                                                               imaginative techniques to transform any client’s
                                                                      Explore color techniques that can stand alone, or add                                                                      advanced concepts. This program will open your
                                                                                                                               existing color into something gorgeous, stylish and
                                                                      the various styles and lengths combined with the                                                                           eyes to all the fine details taking you from a colorist
                                                                                                                               oh-so Goldwell. You’ll take home valuable skills and
                                                                      haircuts provided in this exciting program.                                                                                to a hair color artist; become an elite colorist…
                                                                                                                               confidence to turn any catastrophe into a color
                                                                      Understand what it means to “cut the color” or “color                                                                      taking even the most advanced colorist to a new
                                                                                                                               masterpiece.
                                                                      the cut” by creating contours with color, cutting and                                                                      dimension.
                                                                      how the two go hand-in-hand for a complete on trend      This is an advanced program and a solid
                                                                      customizable style.                                      understanding of the Goldwell product line is                     FORMAT FOR THIS 2 DAY PROGRAM:
                                                                                                                               necessary.                                                        Start 10AM / Finish 5PM
                                                                      FORMAT FOR THIS 2 DAY PROGRAM:
                                                                                                                               FORMAT FOR THIS 2 DAY PROGRAM:                                    TOOLS TO BRING:
                                                                      Start 10AM / Finish 5PM
                                                                                                                               Start 10AM / Finish 5PM                                           Highlighting/tail comb, wide tooth comb,
                                                                      TOOLS TO BRING:                                                                                                            sectioning clips
                                                                      Highlighting/tail comb, wide tooth comb, sectioning      TOOLS TO BRING:
                                                                      clips, scissors, cutting combs, spray water bottle,      Highlighting/tail comb, wide tooth comb,
                                                                      duckbill sectioning clips, all finishing brushes         sectioning clips, all finishing brushes

42             For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com                      For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com              43
GOLDWELL KMS ACADEMY                                                      CUTTING & FINISHING
                    SKILL MASTERY

                                  Choose classes based on
                           your skill level and your desire to learn.

                                                                                                                                       CUTTING & FINISHING
                   BUILD.                     GROW.                      CREATE.
                GET READY TO               GET READY TO                GET READY TO
                  SUCCEED                    DO MORE                     EVOLVE
             Establish a powerful        Take your skills to          Bring out your
                 foundation                the next level                creativity

                                                                                                            Find just the right
                                                                                                            professional hints
                                                                                                            to upgrade your
                                                                                                            cutting techniques.

                       Some programs in this section are Academy Exclusive only
                                   and represented by this icon.
              Click here or go to www.GoldwellKMSregistration.com for more information.

     Now is the time – to improve your cutting and finishing skills
                       with creative techniques.
                                        HANDS-ON!
44                                                                                                                                45
BUILD. GET READY TO SUCCEED                                                                                             GROW. GET READY TO DO MORE
                                             ESTABLISH A POWERFUL FOUNDATION                                                                                         TAKE YOUR SKILLS TO THE NEXT LEVEL

             STRUCTURED FORMATION ONE                                              BLOW DRY AND FINISH                                       RAZOR ARTISTRY                                                  THE MODERN BARBER

     Featuring Fanone International Team                              Featuring Fanone International Team                      CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN               CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN

     This one-day, hands-on workshop is ideal for the                 This one-day, hands-on workshop is designed to         Featuring Rosa Hawkins                                           Featuring Jeffrey Moffett
     stylist who would like to reinforce their cutting                give the hairdresser a complete understanding of       Razoring is a vital technique for creating beautiful             Success in barbering requires a mastery of precision
     disciplines.                                                     the augmentation involved with the blow dry and        movement and texture, and it’s a must for reducing               tools, efficiency, and creative problem solving. This two-
                                                                      how to finish with flair.                              volume. But it takes finesse!                                    day intensive will sharpen your technical skills, improve
     With high fashion shapes in mind, the team at FI will
     explain the fundamental techniques of executing a                Learn to appreciate the true art of the fashionable                                                                     your speed and give you an in-depth understanding of
                                                                                                                             This course will teach you the fundamental
     planned, disciplined and effective shape in the hair.            finish; polished, relaxed and lasting shape control.                                                                    how to structure and finesse haircuts in any setting.
                                                                                                                             principles of razor cutting – the when and the why –
                                                                      This class is designed for all levels and is paced     plus techniques you can use the moment you get                   Through an intensive combination of demos and
     FORMAT FOR THIS 1 DAY PROGRAM:                                   according to the stylist’s abilities and experience.   back to your salon.                                              hands-on cutting using mannequins and live models,
     Start 10AM / Finish 5PM                                                                                                                                                                  this course covers barbering essentials that include:
                                                                      FORMAT FOR THIS 1 DAY PROGRAM:                         We’ll cover everything from creating invisible layers
     TOOLS TO BRING:                                                  Start 10AM / Finish 5PM                                for clients with long or thick hair to executing a               » Advanced clipper fading, T-edger’s, scissor over
     Scissors, cutting comb, sectioning clips, water bottle,                                                                 modern razor bob you’ll love.                                      comb, blending with shears, texturizing with
     blow dryer and brushes.                                          TOOLS TO BRING:                                                                                                           shears and clipper over comb, building shape,
                                                                                                                             We also introduce important skills such as how to
                                                                      Sectioning clips, water bottle blow dryer,                                                                                cutting the top, texturizing, styling and finishing.
                                                                                                                             analyze hairlines, growth patterns and texture to
                                                                      and brushes                                                                                                             » Improving your speed and facility with refined
                                                                                                                             customize each look.

                                                                                                                                                                                                                                                                CUTTING & FINISHING
                                                                                                                                                                                                fading & scissor skills
                                                                                                                             FORMAT FOR THIS 2 DAY PROGRAM:                                   » Advanced customer service, client care and
                                                                                                                             Start 10AM / Finish 5PM                                            consultation with product selling tips
                                                                                                                                                                                              By the end of the second day, you will know how to
                                                                                                                             TOOLS TO BRING:                                                  efficiently and confidently identify and use the right
                                                                                                                             Feather razor with guard, scissors, cutting combs,               tools and techniques to deliver the look you want every
                                                                                                                             spray water bottle, duckbill sectioning clips, all               time.
                                                                                                                             finishing brushes
                                                                                                                                                                                              FORMAT FOR THIS 2 DAY PROGRAM:
                                                                                                                                                                                              Start 10AM / Finish 4PM

                                                                                                                                                                                              TOOLS TO BRING:
                                                                                                                                                                                              Tapered comb (barber comb), cutting comb, flat top
                                                                                                                                                                                              comb (blending comb), spray water bottle, clippers &
               For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com                                                                          clipper guards, “T“ Edgers (neck trimmers), cutting
                                                                                                                                                                                              shears, texturing shears (thinning shears), paddle brush
                                                                                                                                                                                              & vent brush, feather razor and straight razor are
                                                                                                                                                                                              optional

46                                                                                                                                     For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com               47
GROW. GET READY TO DO MORE
                                              TAKE YOUR SKILLS TO THE NEXT LEVEL

                         UP STYLING                                                   CALLING ALL LEFTIES!                                  STRUCTURED FORMATION TWO

     This hands on step by step class breaks down the                 Featuring Patrick Higgins                                     Featuring Fanone International Team
     foundations of UP Styling and flows into creating                Finally, a cutting and styling class strictly for south       This one-day, hands-on workshop will travel deeper
     modern interpretations of classic upstyling. Develop             paws!                                                         into the square and how it’s applied to create new
     finger and hand dexterity, building confidence, and                                                                            shapes.
     learn how to offer creative solutions for modern UP              Right-handed instruction can be hard to follow and
     Styling.                                                         emulate if you’re left-handed. This specialized course        This program will enable the stylist to alter any
                                                                      will teach you how to create shapes and perfect your          shape while maintaining control of each section. It
     Whether you’ve never put hair up before or just                  cutting and styling skills — all from the left-handed point   will also provide the hairdresser with more
     want to be re-inspired, this program is the perfect              of view.                                                      confidence and vision when consulting with the
     combination of left-brain knowledge and right brain                                                                            client.
     creativity. This class is perfect for those who want             We’ll also cover great tips and tricks for the left-handed
     the freedom to create style.                                     stylist (and a few interesting facts about lefties).          FORMAT FOR THIS 1 DAY PROGRAM:
                                                                      FORMAT FOR THIS 1 DAY PROGRAM:                                Start 10AM / Finish 5PM
     WHAT’S IN IT FOR YOU?
     » Learn how to build an effective foundation for                 Start 10AM / Finish 4PM                                       TOOLS TO BRING:
       an UP Style                                                                                                                  Scissors, cutting comb, sectioning clips, water bottle,
                                                                      TOOLS TO BRING:
     » Practice simple techniques that will forever                                                                                 blow dryer and brushes.
                                                                      Shears, thinning shears, feather razor with guard,
       change how you approach UP Styling

                                                                                                                                                                                                   CUTTING & FINISHING
                                                                      cutting comb, water spray bottle, duckbill sectioning
     » Master hot tools and setting techniques to
                                                                      clips, all finishing brushes
       enhance your final result
     » Develop control better dexterity and control over
       the hair

     FORMAT FOR THIS 2 DAY PROGRAM:
     Start 10AM / Finish 4PM

     TOOLS TO BRING:
     Metal duckbill clips, metal single prong clips,
     water bottle, bobby pins, hair pins, Mason Pearson/
     similar brush style, pin tail/rattail comb, metal tipped                      ON TREND: HAIR UNDONE
     foiling comb

                                                                      Whether you are a beginner or experienced at braiding
                                                                      this 1 day program has something for you. In this fast
                                                                      moving, hands on program you will experience what it
                                                                      takes to achieve the current braiding trends. You will
                                                                      learn the skills needed to give your clients beautiful
                                                                      and polished looks, as well as create something
                                                                      undone and editorial.
                                                                      You will explore different product options and tools to
                                                                      bring these unique looks to life, and even how to best
                                                                      capture them on camera.

                                                                      FORMAT FOR THIS 1 DAY PROGRAM:
                                                                      Start 10AM / Finish 4PM

                                                                      TOOLS TO BRING:
                                                                      Curling iron, micro crimper, assorted combs,
                                                                      all finishing brushes

48             For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com                                                                          49
CREATE. GET READY TO EVOLVE
                                                    BRING OUT YOUR CREATIVITY
                                                                                                                                                 CELEBRITY TRENDS                                 THE ARCHITECTURE OF CUTTING & COLORING

                                                                                                                                 You don’t have to read the tabloids to know that                 Featuring Dale Seeman and Linda Kelsey
                                                                                                                                 celebrity trends influence what styles and colors your           Create a solid foundation for your cut and color
                                                                                                                                 clients will be asking for. Staying ahead of up-to-the-          services through a variety of different techniques
                                                                                                                                 minute looks is important to client satisfaction and             throughout this 2 day program.
                                                                                                                                 retention. Plus, it’s fun!
                                                                                                                                                                                                  Explore the foundation of shapes based on face shape
                                                                                                                                 In this two-day, ever-changing program, you’ll study the
                  ARTISTIC INSPIRATION                                            PICTURE PERFECT BRIDE                          current celebrity trends in hair color and hairstyle and
                                                                                                                                                                                                  and desired results. Take a look at color from a new
                                                                                                                                                                                                  perspective. Maximize your services by looking at the
                                                                                                                                 the specific techniques and formulations you’ll need to          entire client visit from Consultation, to Cut, Color and
                                                                                                                                 recreate them. We’ll focus on great technique and how            home care opportunities. Create one complete look of
     Featuring Jay Mahmood                                            Cathey Salerno, owner of Picaso Studios in Canada,         you can adapt trendy styles to complement each
                                                                      has been in the hair industry for over 35 years,                                                                            your choice from Cut to Color and Finished look.
     The day begins with a presentation of inspiration in                                                                        individual client’s look. We explore transitioning and
     classic shapes reinvented on live models as you                  specializing in the bridal business for the last 25. She   evolving your client’s look (because the next trend is           FORMAT FOR THIS 2 DAY PROGRAM:
     watch Jay bring the modern classics to life. The day             is a leader in her field, doing over 4000 brides           right around the corner!)                                        Start 10AM / Finish 5PM
     continues with an afternoon of hair cutting on                   including their bridal parties.
                                                                                                                                 And we cover smart business building and client
     mannequins as you begin the hands on workshop to                 Cathey‘s work has been featured on multiple                retention concepts to help you marry creativity with             TOOLS TO BRING:
     further your learning experience.                                magazine covers and brides she has styled have             current fashion.                                                 A photo of a cut and color design you wish to complete
                                                                      been featured in many of the top bridal publications.                                                                       over the two days. Scissors, texturizing shears, razor
     You will leave with inspiration full of new cutting and
                                                                                                                                 FORMAT FOR THIS 2 DAY PROGRAM:                                   with a new blade, cutting comb, styling comb, all
     styling skills to bring back to your everyday salon              Cathey has taken all she knows about the bridal
                                                                                                                                 Start 10AM / Finish 4PM                                          finishing brushes, water bottle, clips, tail comb
     life. Spacing is limited to experience the creative              industry and created this seminar to help you be the
     expertise of Jay Mahmood.                                        best bridal stylist and long hair finishing artist you
                                                                                                                                 TOOLS TO BRING:
                                                                      can be.
     FORMAT FOR THIS 1 DAY PROGRAM:                                                                                              Color apron, highlighting/tail comb, wide tooth comb,
                                                                                                                                 sectioning clips , all finishing brushes

                                                                                                                                                                                                                                                                  CUTTING & FINISHING
     Start 9AM / Finish 5PM                                           FORMAT FOR THIS 1 DAY PROGRAM:
                                                                      Start 10AM / Finish 5PM
     TOOLS TO BRING:
     Scissors, cutting combs, spray water bottle, duckbill            TOOLS TO BRING:
     sectioning clips, and all finishing brushes                      Sectioning clips, tail comb, curling iron 3/4" and 1",
                                                                      paddle brush, round brush

                                                                                                                                            CONTRASTING CONTOURS

                                                                                                                                 A CUT AND COLOR EXPERIENCE
                      PERFECT FINISH                                               DESIGN TAKES SHAPE
                                                                                                                                 Unlock your creativity in this 2 day, hands-on program
                                                                                                                                 that features haircutting techniques and hair color
                                                                                                                                 patterns with formulations for today’s most on trend
     Featuring Robert Brown                                           Featuring Kelley Hallett
                                                                                                                                 looks. Discover how creating positive and negative
     A perfect style always consists of a perfect cut, a              This program allows any stylist to understand color        shapes will enhance your cutting skills to give your
     perfect color and a perfect styling. The Goldwell®               and cutting methods based on the seven different           most demanding clients a fresh new look.
     StyleSign® products help you to create the perfect               facial shapes. Unique corrective concepts will inspire
     final look as it transforms each cut and color into a            creativity while giving you the proper tools to            Explore color techniques that can stand alone, or add
     masterpiece – into your sign of style.                           enhance your client’s best features while being able       the various styles and lengths combined with the
                                                                      to minimize those less desirable. This program is for      haircuts provided in this exciting program.
     FORMAT FOR THIS 1 DAY PROGRAM:                                   all levels of stylist.                                     Understand what it means to “cut the color” or “color
     Start 10AM / Finish 5PM                                                                                                     the cut” by creating contours with color, cutting and
                                                                      FORMAT FOR THIS 1 DAY PROGRAM:                             how the two go hand-in-hand for a complete on trend
     TOOLS TO BRING:                                                  Start 10AM / Finish 5PM                                    customizable style.
     Water spray bottle, duckbill sectioning clips, tail
     comb, all finishing brushes                                      TOOLS TO BRING:                                            FORMAT FOR THIS 2 DAY PROGRAM:
                                                                      Some practical work will be done on a mannequin            Start 10AM / Finish 5PM
                                                                      provided. Mannequin is for use in class only, not for
                                                                      take away. Bring tail comb and sectioning clips            TOOLS TO BRING:
                                                                                                                                 Color apron, highlighting/tail comb, wide tooth comb,
                                                                                                                                 sectioning clips, scissors, cutting combs, spray water
                                                                                                                                 bottle, duckbill sectioning clips, all finishing brushes

50             For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com                       For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com             51
REGIONAL & ON DEMAND

                                                                                                                                                               REGIONAL & ON DEMAND
                                                                                                                          These regional and on-demand
                                                                                                                          seminars are offered by our local
                                                                                                                          education team.

     All seminars listed in this portfolio are available in your local area on demand unless indicated

                                 by the Academy Exclusive           icon.

      Please contact your KAO Canada Sales or Education Representative for further information.

           Now is the time – for new creative services.
                                         HANDS-ON!
52                                                                                                                                                        53
CORE COLOR                                                                                                                 CREATIVE COLOR

                         HAIR SCIENCE                                                 FOUNDATION MASTERY                                           SERVICE COLLECTIONS                                                    ELUMENATE

     Featuring Ivo Tiberio                                              Learn all about Goldwell color from A-Z in this              Bring color, cut and styling together to create                   The Elumen® range is only for selected clientele.’ Is
                                                                        comprehensive 2 day seminar. Gain the confidence to          outstanding looks. Twice a year, Goldwell introduces              this your philosophy? Realize the untapped client
     In education programs, do you find yourself thinking,
                                                                        use all color ranges effectively. Find out more about        Service Collections to incorporate into your in salon             base who will choose Elumen as their haircolor of
     yes but WHY? Part of our profession is learning the
                                                                        how to promote different service options to your             menu. These collections include time efficient,                   choice.
     science of hair. The subject is almost always dreaded.
     It’s boring. But is it?                                            clients. Discover the endless service possibilities of       consumer friendly techniques to keep you and your                 This 1 day Elumen range program will focus on
                                                                        demi-permanent coloring with Colorance, permanent            clients current and on trend.                                     creative formulation options applied on human hair
     Not when you’re the one who wants to know                          coloring with Topchic and Nectaya and how Blonde                                                                               wefts. Open up a whole new shade palette simply by
     everything there is to know about hair and its science.            clients are an extremely important part of any salon‘s       FORMAT FOR THIS 2 DAY PROGRAM:
                                                                                                                                                                                                       mixing. Stylists will leave with 20+ new Elumen
     If you’re ready to learn, we’re ready to teach. If you             business. Gain insights into the needs of these clients      DAY 1: Start 10AM / Finish 5PM
                                                                                                                                                                                                       formulations complete with swatches for easy in
     have questions, get the answers. Find out what’s                   and the core salon services related to highlifting,          DAY 2: Start 10AM / Finish 1PM                                    salon consultation. See your opportunities in a new
     happening inside hair from before we even have hair,               decolorizing and toning.                                     or
                                                                                                                                                                                                       light with Elumen.
     and you’ll learn that hair science can be exciting,                                                                             DAY 2: Start 1PM / Finish 4PM
     entertaining and very sexy.                                        Finally, learn how to achieve brilliant color results with
                                                                        exceptional shine and durability with Elumen color.                                                                            FORMAT FOR THIS 1 DAY PROGRAM:
     FORMAT FOR THIS 1 DAY PROGRAM:                                     Become an expert in customized communication and                                                                               Start 10AM / Finish 5PM
     Start 10AM / Finish 5PM                                            application tools as well as promoting new services to
                                                                        your client                                                                                                                    TOOLS TO BRING:
                                                                                                                                                                                                       All tools provided
                                                                        FORMAT FOR THIS 2 DAY PROGRAM:
                                                                        Start 10AM / Finish 5PM

                                                                                                                                                                                                                                                                        REGIONAL & ON DEMAND
                  FORMULATION MASTERY                                                     FOILING MASTERY                                           DESIGN TAKES SHAPE                                             FIERCE FORMULATIONS

     Hone and perfect your formulation skills in this one day           Hone and perfect your formulation skills in this one day     Featuring Kelley Hallett                                          Featuring Robert Brown
     program. Gain deeper knowledge of the color wheel                  program. Gain deeper knowledge of the color wheel            This program allows any stylist to understand color and           Create clean blondes, vibrant durable reds and
     and why it is the foundation of all advanced color                 and why it is the foundation of all advanced color           cutting methods based on the seven different facial               beautiful brunettes! No matter what the season or
     services. Discuss real life scenarios and practice on              services. Discuss real life scenarios and practice on        shapes. Unique corrective concepts will inspire                   trend, beautiful blondes, reds and brunettes never
     wefts to perfect your ability to predict your end results          wefts to perfect your ability to predict your end results    creativity while giving you the proper tools to enhance           go out of fashion. But blondes don’t need to be dull,
     every time.                                                        every time.                                                  your client’s best features while being able to minimize          brunettes don’t have to be boring, and reds truly
                                                                                                                                     those less desirable. This program is for all levels of           can last, when you know how to achieve the perfect
     FORMAT FOR THIS 2 DAY PROGRAM:                                     FORMAT FOR THIS 1 DAY PROGRAM:
                                                                                                                                     stylist.                                                          formula!
     Start 10AM / Finish 5PM                                            Start 10AM / Finish 5PM
                                                                                                                                     FORMAT FOR THIS 1 DAY PROGRAM:                                    You will leave truly understanding and experiencing
                                                                                                                                                                                                       the complete world of color. Plus, learn how to have
                                                                                                                                     Start 10AM / Finish 4PM
                                                                                                                                                                                                       your clients look the same when they return to the
                                                                                                                                     TOOLS TO BRING:                                                   salon as when you last provided their color service.
                                                                                                                                     Some practical work will be done on a mannequin
                                                                                                                                                                                                       FORMAT FOR THIS 1 DAY PROGRAM:
                                                                                                                                     provided. Mannequin is for use in class only, not for
                                                                                                                                     take away. Bring tail comb and sectioning clips                   Start 10AM / Finish 5PM

                                                                                                                                                                                                       TOOLS TO BRING:
                                                                                                                                                                                                       Color apron, highlighting/tail comb, wide tooth
                                                                                                                                                                                                       comb, sectioning clips

54   For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com     For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com   55
CREATIVE COLOR

                       BEYOND PURE                                                         PURE BLONDE                                                 HAIR PAINTING                                       EXTREME COLOR CAMP

     Featuring Jennifer Vermeer                                         Featuring Jennifer Vermeer                                  Take the traditional highlight into an entirely new       Featuring Rodica Hristu
     The Elumen® range is more than just the PURE                       This 1 day formulation and color correction program         dimension. Understand what is balyiage and the            Are you a colorist that stands out from the other
     shades. Learn how to maximize the whole palette of                 will unlock the mystery in achieving the perfect blonde     seamless art of hair painting to not only create unique   colorist in your salon? Have you developed unique
     shades to create new services and enhance your                     utilizing a variety of options in the Goldwell color        master pieces, and make your work signature. More         techniques, ideas and concepts in coloring hair?
     existing ones.                                                     portfolio. Special focus on the Elumen® range as a          importantly by upgrading your work to the signature       Drive your color abilities to new limits with this 2 Day
                                                                        color correction tool. You will be able to map out a plan   looks of now!                                             Program.
     Learn how to use Elumen color alone or incorporate
                                                                        for your client allowing you to achieve that beautiful
     Elumen color with other Goldwell® colors in one                                                                                FORMAT FOR THIS 1 DAY PROGRAM:                            Join other creative, passionate colorists to share
                                                                        blonde safely, accurately and with confidence.
     technique. Practical work will be done on                                                                                      Start 10AM / Finish 5PM                                   advanced concepts. This program will open your
     mannequins.                                                        FORMAT FOR THIS 1 DAY PROGRAM:                                                                                        eyes to all the fine details taking you from a colorist
                                                                                                                                                                                              to a hair color artist; become an elite colorist…
     FORMAT FOR THIS 1 DAY PROGRAM:                                     Start 10AM / Finish 5PM
                                                                                                                                                                                              taking even the most advanced colorist to a new
     Start 10AM / Finish 5PM                                            TOOLS TO BRING:                                                                                                       dimension.
                                                                        Color apron, highlighting/tail comb, wide tooth comb,
     TOOLS TO BRING:                                                                                                                                                                          FORMAT FOR THIS 2 DAY PROGRAM:
                                                                        sectioning clips
     Color apron, highlighting/tail comb, wide tooth                                                                                                                                          Start 10AM / Finish 5PM
     comb, sectioning clips
                                                                                                                                                                                              TOOLS TO BRING:
                                                                                                                                                                                              Color apron, highlighting/tail comb, wide tooth

                                                                                                                                                                                                                                                              REGIONAL & ON DEMAND
                                                                                                                                                                                              comb, sectioning clips

               CREATIVE COLOR PLACEMENT                                          UNIFIED HAIR COLOR ARTISTRY

     Featuring Jamie Dennis                                             Featuring Tammie Axworthy
     A lot of the work of a good colorist involves correction           This one day program will allow you to complete a
     — transforming at-home color that went south, adjust-              color, a blowdry technique and long hair finishing
     ing salon color gone wrong, or simply transforming                 options all in one day. Discover a full ombre colour
     last-season’s fade-out into something fresh.                       melt from level 5 to a level 9 fadeout using Elumenated
                                                                        Naturals, explore the new SilkLift Control and a Topchic
     This seminar gives you practical, realistic and imagina-
                                                                        glaze post lightening to achieve perfect toning. The
     tive techniques to transform any client’s existing color
                                                                        finishing techniques will show you how to select and
     into something gorgeous, stylish and oh-so Goldwell.
                                                                        layer the right products for a lasting style.
     You’ll take home valuable skills and confidence to turn
     any catastrophe into a color masterpiece.                          FORMAT FOR THIS 1 DAY PROGRAM:
     This is an advanced program and a solid understand-                Start 10AM / Finish 5PM
     ing of the Goldwell product line is necessary.

     FORMAT FOR THIS 2 DAY PROGRAM:
     Start 10AM / Finish 5PM

     TOOLS TO BRING:
     Color apron, highlighting/tail comb, wide tooth comb,
     sectioning clips, all finishing brushes

56   For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com                                                                                                                         57
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