EDUCATION BOOK '18 - Goldwell
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EDUCATION BOOK ’18
BRAND STATEMENT
WE EMBRACE YOUR PASSION FOR BEAUTIFUL HAIR.
WE BELIEVE THAT ONLY TOGETHER WE CAN REACH NEW HEIGHTS
BY ACHIEVING CREATIVE EXCELLENCE, OUTSTANDING CLIENT
SATISFACTION AND SALON SUCCESS.
WE DO MORE THAN JUST UNDERSTAND YOU.
WE THINK LIKE YOU.
WE THINK STYLIST
NOW IS THE TIME –
FOR NEW INSPIRATION
Curiosity is the wick in the candle of learning.
– William Arthur Ward
As creative stylists, our natural curiosity is what propels us forward artistically.
We have a deep desire to explore new things – colors, shapes, textures, techniques –
the list goes on and on.
As artists, we are seekers of inspiration, constantly on the lookout for anything
that will spark an idea for us.
As entrepreneurs, we know that having the right resources and support
will help us to be even more successful.
Our education programs are essential for your inspiration to be successful – artistically,
creatively and technically. Join our Goldwell Education Team and Guest Artists for
powerfully informative and inspiring sessions and enjoy the atmosphere of being
among other highly creative stylists. With every cut, color and style you create –
you will see your inspiration come to life.
As your trusted salon partner, we invite you to browse our offerings and then join
our education programs. It’s an investment in your craft and in your future that you
can’t afford to miss.
Let’s start exploring, together.
HANDS-ON!
KATHY REILLY MICHAEL PARSONS
ASSOCIATE DIRECTOR OF EDUCATION GENERAL MANAGER
4 5
CONTENT CONTENT
HANDS-ON! ON TREND: COLOR FORECAST
ON TREND: PURE CREATIVITY IN COLOR
GROW
36
36
37
FREE FORM HAIR PAINTING 37
BLONDE REDEFINED 37
GOLDWELL SERVICE CYCLE 10
REDHEADED ROCKSTARS 37
BLONDE BOMBSHELL 37
GOLDWELL MASTER SERIES 12
THE ARCHITECTURE OF CUTTING & COLORING 38
ELUMENATE 38
PURE BLONDE 38
MASTER COLORIST 14
BEYOND PURE 38
COLOR TECHNICIAN 18 CREATIVE COLOR FIX 40
MASTER COLORIST COLOR TECHNICIAN 19 FIERCE FORMULATIONS 40
DEMI-PERMANENT COLOR MASTERY 19
PERMANENT COLOR MASTERY 19 CREATE 41
LIGHTENING MASTERY 19 EXTREME COLOR EVOLUTION 41
ELUMEN MASTERY 19 CORRECT TO PERFECT 41
MIXING THE COLOR PALETTE 42
COLOR DESIGNER 20
EDITORIAL COLOR 42
MASTER COLORIST COLOR DESIGNER 20
CONTRASTING CONTOURS 42
ADVANCED GREY COVERAGE 20
CELEBRITY TRENDS 43
ADVANCED FASHION COLORING 20
THE BALANCING ACT 43
ADVANCED GOLDWELL TECHNIQUES 20
CREATIVE COLOR PLACEMENT 43
COLOR SPECIALIST 22 EXTREME COLOR CAMP 43
MASTER COLORIST COLOR SPECIALIST 22
COLOR CORRECTION 22 CUTTING & FINISHING 44
COLOR FORMULATION 22 BUILD 46
STRUCTURED FORMATION ONE 46
COLOR ARTIST 25
BLOW DRY AND FINISH 46
MASTER COLORIST COLOR ARTIST 25
COLOR TREND 25 GROW 47
COLOR LAB 25 RAZOR ARTISTRY 47
THE MODERN BARBER 47
MASTER STYLIST 26 UP STYLING 48
CUTTING 31 CALLING ALL LEFTIES! 48
ESSENTIAL SHAPES 31 ON TREND: HAIR UNDONE 48
CONTEMPORARY SHAPES 31 STRUCTURED FORMATION TWO 49
ADVANCED SHAPES 31
CREATE 50
COLOR 32
ARTISTIC INSPIRATION 50
PICTURE PERFECT BRIDE 50
BUILD 34
PERFECT FINISH 50
HAIRCOLOR EXPOSED 34
DESIGN TAKES SHAPE 50
FOUNDATION MASTERY 34
CELEBRITY TRENDS 51
FORMULATION MASTERY 34
THE ARCHITECTURE OF CUTTING & COLORING 51
FOILING MASTERY 34
CONTRASTING CONTOURS 51
Available in USA Available in Canada Academy only Seminar
6 7
CONTENT CONTENT
REGIONAL & ON-DEMAND 52 SALON SUCCESS 72
CORE COLOR 54 SUCCESS BEHIND THE CHAIR 74
HAIR SCIENCE 54 FUEL FOR BUSINESS 76
FOUNDATION MASTERY 54 CREATING YOUR TRIBE — LEVERAGING AN ASSOCIATE PROGRAM 76
FORMULATION MASTERY 54 SALON2 – MULTI-UNIT LEADERSHIP 76
FOILING MASTERY 54 FOR PROFIT FRONT DESK 76
POWERING PEOPLE, PERFORMANCE AND PROFITS 76
CREATIVE COLOR 55
SERVICE COLLECTIONS 55 IN-SALON SEMINARS 78
ELUMENATE 55
IN-SALON ESSENTIAL COLOR 80
DESIGN TAKES SHAPE 55
FOUNDATION COLORANCE 80
FIERCE FORMULATIONS 55
FOUNDATION TOPCHIC/NECTAYA 80
BEYOND PURE 56
FOUNDATION LIGHTENING 81
PURE BLONDE 56
FOUNDATION ELUMEN 81
CREATIVE COLOR PLACEMENT 56
FOUNDATION KERASILK 81
UNIFIED HAIR COLOR ARTISTRY 56
HAIR PAINTING 57
ARTISTIC NETWORK 82
EXTREME COLOR CAMP 57
INTERNATIONAL ARTISTIC TEAM 84
CUTTING & FINISHING 58 NATIONAL GOLDWELL ARTISTS 86
EXPRESS YOUR STYLE SENSES 58 GOLDWELL EDUCATION TEAM 88
ADVANCED UPSTYLING TRENDS 58 NATIONAL ACADEMIES 90
PERFECT FINISH 58
PICTURE PERFECT BRIDE 58 SALON ALLIANCE 92
STRUCTURED FORMATION ONE 59
STRUCTURED FORMATION TWO 59 BOOKING AND MUST-KNOW INFORMATION 94
BLOW DRY AND FINISH 59
THE ARCHITECTURE OF CUTTING & COLORING 59
COLOR ZOOM 60
COLOR ZOOM CHALLENGE 66
WEBCAST 67
SHOW 67
TOUR 67
SEMINAR 67
INSPIRATIONAL EDUCATION 68
EIKONIC BARBER FOUNDATIONS 70
Available in USA Available in Canada Academy only Seminar
8 9
GOLDWELL SERVICE CYCLE
ON
SAL
IN-
NOW IS THE TIME –
FOR GREAT SERVICES THAT BOOST CONSULTATION
YOUR SALON SUCCESS.
MAINTENANCE PREPARATION
SERVICE CYCLE
HANDS-ON!
E
AT HOM
POST-CARE APPLICATION
Turn every salon visit into an exceptional experience – with an individual & STYLING
consultation, the latest techniques and high-performing professional products
developed to best support your hair expertise.
Discover the Goldwell Service Cycle
ca.goldwell.com
10 11
GOLDWELL MASTER SERIES
FROM PASSION TO MASTERY
Whether color, cut & shape or texture –
take your expertise to a new level.
Be a true master in what you love.
Join the Goldwell Master Series and get all you need to become
the best in what you do. Each program consists of exciting interactive seminars
and takes you step-by-step through the different areas of hair mastery.
Get inspired, get energized and get started.
Join us!
12 13
MASTER COLORIST
MASTER COLORIST
Experience full creativity and
gain high-level color knowledge.
Now is the time –
to take your color skills to a new level.
HANDS-ON!
14 15
TURN YOUR PASSION FOR
COLOR INTO MASTERY
Take your expertise to a new level –
become a GOLDWELL MASTER COLORIST.
These exciting and interactive seminars take you on a
journey through the art and services of hair color.
It’s not just about color, it’s about building on your creativity and
skills in every area – communication, service, technique and artistry.
Each segment focuses on a different scope of hair color mastery:
attain a new level of knowledge and competency.
MASTER COLORIST
COLOR TECHNICIAN
Service Cycle and Standards Mastery
It is highly recommended to start with Master Colorist Technician prior
to taking any of the other Master Colorist programs
CERTIFICATION
COLOR DESIGNER COLOR SPECIALIST
Techniques and Service Color Transition
Mastery Mastery
COLOR ARTIST
Trends and Inspiration
Mastery
16 17
COLOR TECHNICIAN DEMI-PERMANENT COLOR MASTERY PERMANENT COLOR MASTERY
Learn all about demi-permanent coloring with Wow your blonde, brunette, redhead and grey
Colorance. This seminar is all about versatile hair clients with limitless color possibilities, 100% grey
color solutions that meet real client needs and coverage and the ultimate durability and evenness
expectations. of the Topchic and Nectaya ranges.
GOLDWELL SERVICE CYCLE AND STANDARDS MASTERY. Discover services that your client will love: Learn to enhance your clients’ natural beauty with
Being a true color expert means having a deep knowledge of all: from shine enhancement to exciting fashion the perfect hair color.
the products, the techniques and the tools. colors and grey blending.
Understand how to integrate the Goldwell color system into a
holistic service your client will love. Become a COLOR TECHNICIAN.
LIGHTENING MASTERY ELUMEN MASTERY
WHAT’S IN IT FOR YOU?
MASTER COLORIST
» World-class consultation for your client Get to know all about blondes and foiling Discover endless possibilities to amaze your
» In-depth knowledge of the Goldwell brands versatility, its challenges and its beauty. clients with the dazzling shine, incredible durability
and evenness of a permanent color without
» Creating a “total look” that is more than just hair color Make your salon the place to be for blondes.
ammonia-odor.
» Knowledge in dimensional coloring Gain the knowledge and skills you need
to create the perfect blonde every single time. Learn how to expand your salon’s portfolio
» Inspirational, hands-on sessions that are fun and give
with premium Elumen services that are perfect
you true color mastery!
for even the most discerning clients.
» Work will be done on live models on day 2 & 3
MASTER COLORIST COLOR TECHNICIAN
FORMAT FOR THIS 4 DAY PROGRAM:
Start 9AM / Finish 5PM
TOOLS TO BRING:
Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips
18 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 19COLOR DESIGNER
TECHNIQUES AND SERVICE MASTERY.
Experience a broad range of customized color services and techniques
for every client type, age and complexion. Expand your skills and become
a great COLOR DESIGNER.
WHAT’S IN IT FOR YOU?
» Expertise in blonde, grey and fashion coloring
» How to break down advanced techniques into salon color statements
» How to develop a stunning hair color design
» How to put your fashion statement through the “total look”
» Tips on follow-up services
» Inspirational hands-on sessions to achieve excellence and have fun!
MASTER COLORIST
» Work will be done on live models
ADVANCED GREY COVERAGE ADVANCED FASHION COLORING
Become the grey expert and build your clientele. Explore the unlimited possibilities of fashion
Discover state-of-the-art grey services to impress coloring and create true color statements for
even your most discerning grey clients. your clients.
Make the grey service your salon’s flagship service Learn how to beautify your most precious
by gaining excellence in grey coverage. raw material with your most ingenious tools –
advanced knowledge and creativity.
ADVANCED GOLDWELL TECHNIQUES MASTER COLORIST COLOR DESIGNER
Be the first to discover the most timeless and FORMAT FOR THIS 3 DAY PROGRAM:
phenomenal Goldwell coloring techniques Start 9AM / Finish 5PM
and services.
TOOLS TO BRING:
Wow your clients with beautiful color results Color Tools: highlighting/tail comb, wide
and the versatility of your service menu. tooth comb, sectioning clips
20 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 21COLOR SPECIALIST
COLOR TRANSITION MASTERY.
Achieve a high level of color knowledge and expertise that will
empower you to solve any color challenge. Start to experiment with color
and become a COLOR SPECIALIST.
WHAT’S IN IT FOR YOU?
» From decolorizing and color remover to pre-pigmenting and everything in between
» An in-depth understanding of color families
» Insights into advanced color formulations
» Variations on the most frequently used correction techniques
MASTER COLORIST
» Trouble-shooting strategy for the most demanding color challenges
» Inspirational hands-on sessions to achieve excellence and have fun!
» Work will be done on live models
COLOR CORRECTION COLOR FORMULATION
Impress your clients with your mastery of color Think in color. Live the color formulations.
transition. Transform your vision into breathtaking hair.
We’ll give you the advanced knowledge and tools Be able to create a genuine statement for
to overcome any color challenge with outstanding your client.
results.
MASTER COLORIST COLOR SPECIALIST
FORMAT FOR THIS 2 DAY PROGRAM:
Start 9AM / Finish 5PM
TOOLS TO BRING:
Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips
22 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 23COLOR ARTIST
TRENDS AND INSPIRATION MASTERY.
This inspirational level takes you to the world of trends and fashion.
Get inspired by the Goldwell Global Artistic Masters, expand your horizons
and become a COLOR ARTIST.
WHAT’S IN IT FOR YOU?
» Fuse technology with creativity and return to the primal
» Transfer your vision into salon-friendly color techniques
» Express your fashion statement in the ”total look“
» Color sense, awareness, confidence in color design and visualization
MASTER COLORIST
» An inspiring and fun interactive workshop!
» Work will be done on live models
COLOR TREND COLOR LAB
Get inspired by the latest fascinating fashion Creativity is about capturing moments that make
and beauty trends. life worth living.
Learn how to bring haute couture into your Learn to express your vision in personalized
salon and translate it into exciting services for color and formula concepts. Give the color
your clients. your signature and your soul. Be the master
of your color statements.
MASTER COLORIST COLOR ARTIST
FORMAT FOR THIS 2 DAY PROGRAM:
Start 9AM / Finish 5PM
TOOLS TO BRING:
Color Tools: highlighting/tail comb, wide tooth comb, sectioning clips
24 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 25MASTER STYLIST
MASTER STYLIST
Take your cutting techniques
to a higher level and explore
unlimited creativity.
Now is the time –
to take your cutting techniques to a new level .
HANDS-ON!
26 27TURN YOUR PASSION FOR
CUT & SHAPE INTO MASTERY
Take your expertise to a new level –
become a GOLDWELL MASTER STYLIST.
A true hairstyle is not just the cut and shape;
it’s the seamless integration of both.
The Goldwell Master Stylist Program takes you
step-by-step to the highest level of expertise.
MASTER STYLIST
ESSENTIAL CONTEMPORARY ADVANCED
SHAPES SHAPES SHAPES
Fundamentals Contemporary and Advanced Shapes and
of haircutting salon-friendly looks multiple techniques
» stylists of all levels » Pre-requisite: Master Stylist » Pre-requisite: Master Stylist
Essential Shapes Essential Shapes and
Master Stylist Contemporary
Shapes
» 3-day seminar » 2-day seminar » 2-day seminar
28 29CUTTING
Three inspiring cutting seminars that take you into the exciting world
of shape and design. It’s a journey – improve your skills, achieve technical perfection
and unlimited creativity!
ESSENTIAL SHAPES CONTEMPORARY SHAPES
For stylists of all levels. For stylists with salon experience and have
Understand the fundamentals of haircutting by completed Master Stylist Essential Shapes
relearning the rules and the reasons behind them. Create contemporary and salon-friendly looks.
Learn how to work methodically and get insights Use disconnection and color placement to enhance
into what colors and techniques are best designed and emphasize the created shapes. Discover styling
MASTER STYLIST
for each shape to give the best result. variations for the shapes to expand your range of
finish options.
FORMAT FOR THIS 3 DAY PROGRAM:
Start 9AM / Finish 5PM FORMAT FOR THIS 2 DAY PROGRAM:
Start 9AM / Finish 5PM
TOOLS TO BRING:
Cutting Tools: scissors, cutting combs, spray water TOOLS TO BRING:
bottle, duckbill sectioning clips, Denman, Vent Cutting Tools: scissors, cutting combs, spray water
and Vess brushes bottle, duckbill sectioning clips, Denman, Vent
and Vess brushes
ADVANCED SHAPES
For stylists with salon experience and have
completed Master Stylist Essential and Master
Stylist Contemporary
Create edgy and exciting looks. Use enhanced
disconnection and color placement. Understand
the fundamental rules of advanced disconnection.
Push the boundaries of creativity with a modern
approach to advanced work.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 9AM / Finish 5PM
TOOLS TO BRING:
Cutting Tools: scissors, cutting combs, spray water
bottle, duckbill sectioning clips, Denman, Vent
and Vess brushes
30 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 31GOLDWELL KMS ACADEMY COLOR
SKILL MASTERY
Choose classes based on
your skill level and your desire to learn.
COLOR
BUILD. GROW. CREATE.
GET READY TO GET READY TO GET READY TO
SUCCEED DO MORE EVOLVE
Establish a powerful Take your skills to Bring out your
foundation the next level creativity
Some programs in this section are Academy Exclusive only
and represented by this icon.
Click here or go to www.GoldwellKMSregistration.com for more information.
Share creative color ideas and
discover the latest trends.
Now is the time –
to discover advanced color techniques.
HANDS-ON!
32 33BUILD. GET READY TO SUCCEED
ESTABLISH A POWERFUL FOUNDATION
HAIRCOLOR EXPOSED FOUNDATION MASTERY
EXPLORING THE SCIENCE OF HAIRCOLOR Learn all about Goldwell color from A-Z in this
Featuring Sal McKinzie comprehensive 2 day seminar. Gain the confidence
to use all color ranges effectively. Find out more
The science behind how color works can actually get about how to promote different service options to
pretty complicated. This one day session breaks your clients. Discover the endless service
down the hair structure and provides an overview of possibilities of demi-permanent coloring with
the process that makes Goldwell color unique. Colorance, permanent coloring with Topchic and
Explore in-depth color situations, from difficult to Nectaya and how Blonde clients are an extremely
cover grey to the most extreme color correction important part of any salon‘s business. Gain insights
challenge, all while gaining insight as to the “why” into the needs of these clients and the core salon
behind it all. Uncover the best Goldwell color services related to highlifting, decolorizing and
solutions for your most extreme challenges and walk toning.
away with the knowledge to face any color Finally, learn how to achieve brilliant color results
challenge in your salon. with exceptional shine and durability with Elumen
color. Become an expert in customized
FORMAT FOR THIS 1 DAY PROGRAM:
communication and application tools as well as
Start 10AM / Finish 4PM
promoting new services to your client.
TOOLS TO BRING: Receive $50 Education Voucher upon completion.
An open mind
COLOR
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
FORMULATION MASTERY FOILING MASTERY
Hone and perfect your formulation skills in this one Learn the classic technique of foil highlighting. Find
day program. Gain deeper knowledge of the color more about how you can adapt placements to
wheel and why it is the foundation of all advanced achieve different color effects and add dimension to
color services. Discuss real life scenarios and your color.
practice on wefts to perfect your ability to predict
You will practice your foiling skills through a variety
your end results every time.
of services using Silk Lift, Topchic, New Blonde,
FORMAT FOR THIS 2 DAY PROGRAM: Colorance Express Toning.
Start 10AM / Finish 5PM FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
sectioning clips
34 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 35BUILD. GET READY TO SUCCEED GROW. GET READY TO DO MORE
ESTABLISH A POWERFUL FOUNDATION TAKE YOUR SKILLS TO THE NEXT LEVEL
ON TREND: COLOR FORECAST ON TREND: PURE CREATIVITY IN COLOR FREE FORM HAIR PAINTING BLONDE REDEFINED
A trend focused hands on program allows you to It’s all about experiencing the shine, vibrancy, and WITHOUT LIMITS Blonde is never just blonde. Some clients want the
explore how to find trend, what the most current radiant effects of Elumen in this 1 day program. This seminar will help you push your creative perfect platinum, others just a sun-kissed look.
trend is and how to execute it behind the chair. Explore creative formulations from highly reflective boundaries and teach you skills that will dazzle your Easily transition a natural brunette to a believable
natural shades to radiant rainbow colors. color-seeking clients. natural blonde result.
With its ever changing focus, this course allows you
to learn the techniques that are happening right Get in-depth insights from Elumen experts on the All about hair painting, this two-day program will Blonde is an art form, and you will become skilled at
NOW. This will allow you to guide your clients on basics to the most creative avant garde looks and show you techniques for creating both subtle color perfecting your masterpiece in this two-day
how to wear today’s hottest looks and color trends formulas. Create your own unique signature flourishes and the most progressive fashion looks. workshop. You’ll learn to create the cleanest,
best suited for them. formulations and walk away with a whole new Fundamental color painting skills, hot trends and clearest blondes through formulation workshops,
toolbox for every type of client! pitfalls to avoid — you’ll get all the ins and outs of hands on techniques, and an interactive classroom
FORMAT FOR THIS 1 DAY PROGRAM: free form hair color — a superb way to expand your setting. You’ll also learn the how to finish with
Start 10AM / Finish 4PM Discover how, when and why to use the full range of
creative portfolio and increase revenue. precision using overlay toning techniques and
Elumen and how this easy to use color can unlock
TOOLS TO BRING: unique formulations that change seasonally.
profits in your salon. FORMAT FOR THIS 2 DAY PROGRAM:
Highlighting/tail comb, wide tooth comb, Start 10AM / Finish 4PM FORMAT FOR THIS 2-DAY PROGRAM:
sectioning clips, all finishing brushes FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
Start 10AM / Finish 4PM TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb, TOOLS TO BRING:
TOOLS TO BRING: sectioning clips, all finishing brushes Highlighting/tail comb, wide tooth comb,
Highlighting/tail comb, wide tooth comb,
sectioning clips, all finishing brushes
sectioning clips, all finishing brushes
REDHEADED ROCKSTARS BLONDE BOMBSHELL
For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com During this 2 day hands-on workshop stylist will STUNNING DOUBLE PROCESS BLONDES
explore formulations, as well as learn techniques
In this two day hands on program you will explore
needed to achieve true Rockstar status in the art of
what it truly means to be a double process blonde.
creating reds on any canvas.
In this program stylist will take a deep dive into the
The stylist will formulate based off of iconic celebrity process and how it works, the application, and
redheads that will be sure to inspire the stylist and formulation behind perfecting each kind of double
help to attract the clientele they desire. After
process.
completion of this hands on program the stylist will
leave with all the tools they need to not only attract Stylist will leave this program having experienced
but, maintain their red headed clientele. the process hands on and with new tools,
formulations, and understanding to bring back to
FORMAT FOR THIS 2 DAY PROGRAM:
the salon.
Start 10AM / Finish 4PM
FORMAT FOR THIS 2-DAY PROGRAM:
TOOLS TO BRING:
Start 10AM / Finish 5PM
Highlighting/tail comb, wide tooth comb,
duckbill sectioning clips TOOLS TO BRING:
Foil comb, sectioning comb, all-purpose
comb, clips, all finishing brushes
36 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 37GROW. GET READY TO DO MORE
TAKE YOUR SKILLS TO THE NEXT LEVEL
THE ARCHITECTURE OF CUTTING & COLORING ELUMENATE
Featuring Dale Seeman and Linda Kelsey The Elumen® range is only for selected clientele.’ Is
Create a solid foundation for your cut and color this your philosophy? Realize the untapped client
services through a variety of different techniques base who will choose Elumen as their haircolor of
throughout this 2 day program. choice.
Explore the foundation of shapes based on face shape This 1 day Elumen range program will focus on
and desired results. Take a look at color from a new creative formulation options applied on human hair
perspective. Maximize your services by looking at the wefts. Open up a whole new shade palette simply by
entire client visit from Consultation, to Cut, Color and mixing. Stylists will leave with 20+ new Elumen
home care opportunities. Create one complete look of formulations complete with swatches for easy in
your choice from Cut to Color and Finished look. salon consultation. See your opportunities in a new
light with Elumen.
FORMAT FOR THIS 2 DAY PROGRAM:
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
Start 10AM / Finish 5PM
TOOLS TO BRING:
A photo of a cut and color design you wish to complete TOOLS TO BRING:
over the two days. Scissors, texturizing shears, razor All tools provided
with a new blade, cutting comb, styling comb, all
finishing brushes, water bottle, clips, tail comb
COLOR
PURE BLONDE BEYOND PURE
Featuring Jennifer Vermeer Featuring Jennifer Vermeer
This 1 day formulation and color correction program The Elumen® range is more than just the PURE
will unlock the mystery in achieving the perfect shades. Learn how to maximize the whole palette of
blonde utilizing a variety of options in the Goldwell shades to create new services and enhance your
color portfolio. Special focus on the Elumen® range existing ones.
as a color correction tool. You will be able to map
Learn how to use Elumen color alone or incorporate
out a plan for your client allowing you to achieve
Elumen color with other Goldwell® colors in one
that beautiful blonde safely, accurately and with
technique. Practical work will be done on
confidence.
mannequins.
FORMAT FOR THIS 1 DAY PROGRAM:
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
Start 10AM / Finish 5PM
TOOLS TO BRING:
TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
Highlighting/tail comb, wide tooth comb,
sectioning clips
sectioning clips
38 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 39GROW. GET READY TO DO MORE CREATE. GET READY TO EVOLVE
TAKE YOUR SKILLS TO THE NEXT LEVEL BRING OUT YOUR CREATIVITY
CREATIVE COLOR FIX FIERCE FORMULATIONS EXTREME COLOR EVOLUTION CORRECT TO PERFECT
Featuring Rebecca Hiele Featuring Robert Brown CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN A UNIQUE APPROACH TO COLOR CORRECTION
A lot of the work of a good colorist involves Create clean blondes, vibrant durable reds and Featuring Derrick Zeno or Rodica Hristu Featuring Rosa Hawkins
correction — transforming at-home color that went beautiful brunettes! No matter what the season or An intensive 2 day color correction boot camp for your
This intense two-day program for the advanced
south, adjusting salon color gone wrong, or simply trend, beautiful blondes, reds and brunettes never most challenging color corrections. You will explore and
colorist will recharge your creative batteries and take
transforming last-season’s fade-out into something go out of fashion. But blondes don’t need to be dull, experience the best approach to take unicorn hair back
your color technique to a whole new level!
fresh. brunettes don’t have to be boring, and reds truly to natural, and dark or intense colored hair to JLO.
can last, when you know how to achieve the perfect If you feel like you’ve done and seen it all in color,
This seminar gives you practical, realistic and From the moment you arrive you will begin a hands on
formula! this course will open the door to new strategies, new
imaginative techniques to transform any client’s journey of taking your most extreme color correction
insight and new skills for precise color correction,
existing color into something gorgeous, stylish and You will leave truly understanding and experiencing moment to a beautiful and natural end result, in salon
expert color control and choosing tools to get the
oh-so Goldwell. You’ll take home valuable skills and the complete world of color. Plus, learn how to have real time. You will also gain knowledge in formulating
exact look you want.
confidence to turn any catastrophe into a color your clients look the same when they return to the for today’s most current techniques such as hair
masterpiece. This is an advanced program and a salon as when you last provided their color service. This hands-on program will challenge, inspire and
painting, babylights, root shadowing, and drop toning
solid understanding of the Goldwell product line is energize even the most experienced colorist.
to make these looks come to life.
necessary. FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM FORMAT FOR THIS 2 DAY PROGRAM: This program is for stylist ready to take the next step in
FORMAT FOR THIS 2 DAY PROGRAM: Start 10AM / Finish 5PM their color correction journey. It is highly recommended
Start 10AM / Finish 5PM TOOLS TO BRING: that you have completed Master Colorist Technician
Highlighting/tail comb, wide tooth comb, TOOLS TO BRING: and Master Colorist Specialist previous to attending.
Highlighting/tail comb, wide tooth comb,
COLOR
TOOLS TO BRING: ectioning clips
Color Tools: Highlighting/tail comb, wide tooth sectioning clips, all finishing brushes FORMAT FOR THIS 2 DAY PROGRAM:
comb, sectioning clips Start 10AM / Finish 5PM
Finishing Tools: blow dryer & nozzle, flat iron,
TOOLS TO BRING:
paddle/ Denman brush, round brushes
Highlighting/tail comb, wide tooth comb,
sectioning clips, all finishing brushes
For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com
40 41CELEBRITY TRENDS THE BALANCING ACT
You don’t have to read the tabloids to know that Featuring Robert Brown
CREATE. GET READY TO EVOLVE celebrity trends influence what styles and colors A 2-day program designed for the intermediate to
BRING OUT YOUR CREATIVITY your clients will be asking for. Staying ahead of up- advanced colorist looking to “up their game” with
to-the-minute looks is important to client satisfaction advanced formulation utilizing the entire Goldwell
and retention. Plus, it’s fun! color portfolio. Colorists know that most retouches are
In this two-day, ever-changing program, you’ll study easy, but connecting a retouch to what is existing at
the current celebrity trends in hair color and times is the hard part. The true art lies in making a
hairstyle and the specific techniques and seamless and healthy choice to balance and add
MIXING THE COLOR PALETTE EDITORIAL COLOR formulations you’ll need to recreate them. We’ll dimension to the most challenging canvases.
focus on great technique and how you can adapt The Balancing Act is geared for the colorist in search of
trendy styles to complement each individual client’s creative and artful solutions to daily color challenges,
Featuring Odete DaSilva Featuring Lindie Blackwell look. We explore transitioning and evolving your providing ideas on how to make every client’s color
If you want to elevate your ability to individualize color Forget traditional highlights and hair painting. This client’s look (because the next trend is right around custom and unique.
through formulation, this class is a must. Building on program will push your creative limits and give you a the corner!)
better understanding of how to achieve editorial The Balancing Act is “FULL SPECTRUM” and utilizes
universal color theory, you’ll learn a step-by-step And we cover smart business building and client
color results. EVERYTHING the Goldwell Color Portfolio has to offer.
approach to formulating color based on your client’s retention concepts to help you marry creativity with
existing hue, condition and the result you want to Learn trend color techniques such as opalescence, current fashion. It is geared for the colorist in search of creative and
achieve. oil slick, galaxy and stenciling. Learn advanced artful solutions to daily color challenges, providing
formulation, while maximizing the Goldwell color FORMAT FOR THIS 2 DAY PROGRAM: ideas on how to make every client’s color custom and
You’ll gain a deep understanding of how pigments
continuum. Use the creativity and information in this Start 10AM / Finish 4PM unique. Explore how using each facet of the Goldwell
work and how to select the best product to achieve the
class to broaden your color arsenal in salon and to toolbox in combination can improve your final results
desired goal for your client – whether it’s superb grey TOOLS TO BRING:
build a portfolio of your own work. overall, color durability over time, and happier clients
coverage, extreme lift or revising colored hair. At the Highlighting/tail comb, wide tooth comb, over and above!
end of the two-day course, models arrive so you can sectioning clips , all finishing brushes
put your new skills to work! FORMAT FOR THIS 2 DAY PROGRAM:
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
Start 10AM / Finish 4PM
WHAT’S IN IT FOR YOU?
TOOLS TO BRING:
» Redefine color formulation with a purpose TOOLS TO BRING:
Highlighting/tail comb, wide tooth comb,
» Know the “why” behind the “what” Highlighting/tail comb, wide tooth comb, duckbill
sectioning clips
» Learn everyday behind the chair creative formulation sectioning clips, all finishing brushes
COLOR
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Foil comb, sectioning comb, all-purpose comb,
clips, all finishing brushes CONTRASTING CONTOURS CREATIVE COLOR PLACEMENT EXTREME COLOR CAMP
A CUT AND COLOR EXPERIENCE Featuring Jamie Dennis Featuring Rodica Hristu
A lot of the work of a good colorist involves Are you a colorist that stands out from the other
Unlock your creativity in this 2 day, hands-on program
correction — transforming at-home color that went colorist in your salon? Have you developed unique
that features haircutting techniques and hair color
south, adjusting salon color gone wrong, or simply techniques, ideas and concepts in coloring hair?
patterns with formulations for today’s most on trend
transforming last-season’s fade-out into something Drive your color abilities to new limits with this 2 Day
looks. Discover how creating positive and negative
fresh. Program.
shapes will enhance your cutting skills to give your
most demanding clients a fresh new look. This seminar gives you practical, realistic and
Join other creative, passionate colorists to share
imaginative techniques to transform any client’s
Explore color techniques that can stand alone, or add advanced concepts. This program will open your
existing color into something gorgeous, stylish and
the various styles and lengths combined with the eyes to all the fine details taking you from a colorist
oh-so Goldwell. You’ll take home valuable skills and
haircuts provided in this exciting program. to a hair color artist; become an elite colorist…
confidence to turn any catastrophe into a color
Understand what it means to “cut the color” or “color taking even the most advanced colorist to a new
masterpiece.
the cut” by creating contours with color, cutting and dimension.
how the two go hand-in-hand for a complete on trend This is an advanced program and a solid
customizable style. understanding of the Goldwell product line is FORMAT FOR THIS 2 DAY PROGRAM:
necessary. Start 10AM / Finish 5PM
FORMAT FOR THIS 2 DAY PROGRAM:
FORMAT FOR THIS 2 DAY PROGRAM: TOOLS TO BRING:
Start 10AM / Finish 5PM
Start 10AM / Finish 5PM Highlighting/tail comb, wide tooth comb,
TOOLS TO BRING: sectioning clips
Highlighting/tail comb, wide tooth comb, sectioning TOOLS TO BRING:
clips, scissors, cutting combs, spray water bottle, Highlighting/tail comb, wide tooth comb,
duckbill sectioning clips, all finishing brushes sectioning clips, all finishing brushes
42 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 43GOLDWELL KMS ACADEMY CUTTING & FINISHING
SKILL MASTERY
Choose classes based on
your skill level and your desire to learn.
CUTTING & FINISHING
BUILD. GROW. CREATE.
GET READY TO GET READY TO GET READY TO
SUCCEED DO MORE EVOLVE
Establish a powerful Take your skills to Bring out your
foundation the next level creativity
Find just the right
professional hints
to upgrade your
cutting techniques.
Some programs in this section are Academy Exclusive only
and represented by this icon.
Click here or go to www.GoldwellKMSregistration.com for more information.
Now is the time – to improve your cutting and finishing skills
with creative techniques.
HANDS-ON!
44 45BUILD. GET READY TO SUCCEED GROW. GET READY TO DO MORE
ESTABLISH A POWERFUL FOUNDATION TAKE YOUR SKILLS TO THE NEXT LEVEL
STRUCTURED FORMATION ONE BLOW DRY AND FINISH RAZOR ARTISTRY THE MODERN BARBER
Featuring Fanone International Team Featuring Fanone International Team CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN CLICK HERE TO WATCH A VIDEO OF WHAT YOU WILL LEARN
This one-day, hands-on workshop is ideal for the This one-day, hands-on workshop is designed to Featuring Rosa Hawkins Featuring Jeffrey Moffett
stylist who would like to reinforce their cutting give the hairdresser a complete understanding of Razoring is a vital technique for creating beautiful Success in barbering requires a mastery of precision
disciplines. the augmentation involved with the blow dry and movement and texture, and it’s a must for reducing tools, efficiency, and creative problem solving. This two-
how to finish with flair. volume. But it takes finesse! day intensive will sharpen your technical skills, improve
With high fashion shapes in mind, the team at FI will
explain the fundamental techniques of executing a Learn to appreciate the true art of the fashionable your speed and give you an in-depth understanding of
This course will teach you the fundamental
planned, disciplined and effective shape in the hair. finish; polished, relaxed and lasting shape control. how to structure and finesse haircuts in any setting.
principles of razor cutting – the when and the why –
This class is designed for all levels and is paced plus techniques you can use the moment you get Through an intensive combination of demos and
FORMAT FOR THIS 1 DAY PROGRAM: according to the stylist’s abilities and experience. back to your salon. hands-on cutting using mannequins and live models,
Start 10AM / Finish 5PM this course covers barbering essentials that include:
FORMAT FOR THIS 1 DAY PROGRAM: We’ll cover everything from creating invisible layers
TOOLS TO BRING: Start 10AM / Finish 5PM for clients with long or thick hair to executing a » Advanced clipper fading, T-edger’s, scissor over
Scissors, cutting comb, sectioning clips, water bottle, modern razor bob you’ll love. comb, blending with shears, texturizing with
blow dryer and brushes. TOOLS TO BRING: shears and clipper over comb, building shape,
We also introduce important skills such as how to
Sectioning clips, water bottle blow dryer, cutting the top, texturizing, styling and finishing.
analyze hairlines, growth patterns and texture to
and brushes » Improving your speed and facility with refined
customize each look.
CUTTING & FINISHING
fading & scissor skills
FORMAT FOR THIS 2 DAY PROGRAM: » Advanced customer service, client care and
Start 10AM / Finish 5PM consultation with product selling tips
By the end of the second day, you will know how to
TOOLS TO BRING: efficiently and confidently identify and use the right
Feather razor with guard, scissors, cutting combs, tools and techniques to deliver the look you want every
spray water bottle, duckbill sectioning clips, all time.
finishing brushes
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Tapered comb (barber comb), cutting comb, flat top
comb (blending comb), spray water bottle, clippers &
For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com clipper guards, “T“ Edgers (neck trimmers), cutting
shears, texturing shears (thinning shears), paddle brush
& vent brush, feather razor and straight razor are
optional
46 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 47GROW. GET READY TO DO MORE
TAKE YOUR SKILLS TO THE NEXT LEVEL
UP STYLING CALLING ALL LEFTIES! STRUCTURED FORMATION TWO
This hands on step by step class breaks down the Featuring Patrick Higgins Featuring Fanone International Team
foundations of UP Styling and flows into creating Finally, a cutting and styling class strictly for south This one-day, hands-on workshop will travel deeper
modern interpretations of classic upstyling. Develop paws! into the square and how it’s applied to create new
finger and hand dexterity, building confidence, and shapes.
learn how to offer creative solutions for modern UP Right-handed instruction can be hard to follow and
Styling. emulate if you’re left-handed. This specialized course This program will enable the stylist to alter any
will teach you how to create shapes and perfect your shape while maintaining control of each section. It
Whether you’ve never put hair up before or just cutting and styling skills — all from the left-handed point will also provide the hairdresser with more
want to be re-inspired, this program is the perfect of view. confidence and vision when consulting with the
combination of left-brain knowledge and right brain client.
creativity. This class is perfect for those who want We’ll also cover great tips and tricks for the left-handed
the freedom to create style. stylist (and a few interesting facts about lefties). FORMAT FOR THIS 1 DAY PROGRAM:
FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM
WHAT’S IN IT FOR YOU?
» Learn how to build an effective foundation for Start 10AM / Finish 4PM TOOLS TO BRING:
an UP Style Scissors, cutting comb, sectioning clips, water bottle,
TOOLS TO BRING:
» Practice simple techniques that will forever blow dryer and brushes.
Shears, thinning shears, feather razor with guard,
change how you approach UP Styling
CUTTING & FINISHING
cutting comb, water spray bottle, duckbill sectioning
» Master hot tools and setting techniques to
clips, all finishing brushes
enhance your final result
» Develop control better dexterity and control over
the hair
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Metal duckbill clips, metal single prong clips,
water bottle, bobby pins, hair pins, Mason Pearson/
similar brush style, pin tail/rattail comb, metal tipped ON TREND: HAIR UNDONE
foiling comb
Whether you are a beginner or experienced at braiding
this 1 day program has something for you. In this fast
moving, hands on program you will experience what it
takes to achieve the current braiding trends. You will
learn the skills needed to give your clients beautiful
and polished looks, as well as create something
undone and editorial.
You will explore different product options and tools to
bring these unique looks to life, and even how to best
capture them on camera.
FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 4PM
TOOLS TO BRING:
Curling iron, micro crimper, assorted combs,
all finishing brushes
48 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 49CREATE. GET READY TO EVOLVE
BRING OUT YOUR CREATIVITY
CELEBRITY TRENDS THE ARCHITECTURE OF CUTTING & COLORING
You don’t have to read the tabloids to know that Featuring Dale Seeman and Linda Kelsey
celebrity trends influence what styles and colors your Create a solid foundation for your cut and color
clients will be asking for. Staying ahead of up-to-the- services through a variety of different techniques
minute looks is important to client satisfaction and throughout this 2 day program.
retention. Plus, it’s fun!
Explore the foundation of shapes based on face shape
In this two-day, ever-changing program, you’ll study the
ARTISTIC INSPIRATION PICTURE PERFECT BRIDE current celebrity trends in hair color and hairstyle and
and desired results. Take a look at color from a new
perspective. Maximize your services by looking at the
the specific techniques and formulations you’ll need to entire client visit from Consultation, to Cut, Color and
recreate them. We’ll focus on great technique and how home care opportunities. Create one complete look of
Featuring Jay Mahmood Cathey Salerno, owner of Picaso Studios in Canada, you can adapt trendy styles to complement each
has been in the hair industry for over 35 years, your choice from Cut to Color and Finished look.
The day begins with a presentation of inspiration in individual client’s look. We explore transitioning and
classic shapes reinvented on live models as you specializing in the bridal business for the last 25. She evolving your client’s look (because the next trend is FORMAT FOR THIS 2 DAY PROGRAM:
watch Jay bring the modern classics to life. The day is a leader in her field, doing over 4000 brides right around the corner!) Start 10AM / Finish 5PM
continues with an afternoon of hair cutting on including their bridal parties.
And we cover smart business building and client
mannequins as you begin the hands on workshop to Cathey‘s work has been featured on multiple retention concepts to help you marry creativity with TOOLS TO BRING:
further your learning experience. magazine covers and brides she has styled have current fashion. A photo of a cut and color design you wish to complete
been featured in many of the top bridal publications. over the two days. Scissors, texturizing shears, razor
You will leave with inspiration full of new cutting and
FORMAT FOR THIS 2 DAY PROGRAM: with a new blade, cutting comb, styling comb, all
styling skills to bring back to your everyday salon Cathey has taken all she knows about the bridal
Start 10AM / Finish 4PM finishing brushes, water bottle, clips, tail comb
life. Spacing is limited to experience the creative industry and created this seminar to help you be the
expertise of Jay Mahmood. best bridal stylist and long hair finishing artist you
TOOLS TO BRING:
can be.
FORMAT FOR THIS 1 DAY PROGRAM: Color apron, highlighting/tail comb, wide tooth comb,
sectioning clips , all finishing brushes
CUTTING & FINISHING
Start 9AM / Finish 5PM FORMAT FOR THIS 1 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Scissors, cutting combs, spray water bottle, duckbill TOOLS TO BRING:
sectioning clips, and all finishing brushes Sectioning clips, tail comb, curling iron 3/4" and 1",
paddle brush, round brush
CONTRASTING CONTOURS
A CUT AND COLOR EXPERIENCE
PERFECT FINISH DESIGN TAKES SHAPE
Unlock your creativity in this 2 day, hands-on program
that features haircutting techniques and hair color
patterns with formulations for today’s most on trend
Featuring Robert Brown Featuring Kelley Hallett
looks. Discover how creating positive and negative
A perfect style always consists of a perfect cut, a This program allows any stylist to understand color shapes will enhance your cutting skills to give your
perfect color and a perfect styling. The Goldwell® and cutting methods based on the seven different most demanding clients a fresh new look.
StyleSign® products help you to create the perfect facial shapes. Unique corrective concepts will inspire
final look as it transforms each cut and color into a creativity while giving you the proper tools to Explore color techniques that can stand alone, or add
masterpiece – into your sign of style. enhance your client’s best features while being able the various styles and lengths combined with the
to minimize those less desirable. This program is for haircuts provided in this exciting program.
FORMAT FOR THIS 1 DAY PROGRAM: all levels of stylist. Understand what it means to “cut the color” or “color
Start 10AM / Finish 5PM the cut” by creating contours with color, cutting and
FORMAT FOR THIS 1 DAY PROGRAM: how the two go hand-in-hand for a complete on trend
TOOLS TO BRING: Start 10AM / Finish 5PM customizable style.
Water spray bottle, duckbill sectioning clips, tail
comb, all finishing brushes TOOLS TO BRING: FORMAT FOR THIS 2 DAY PROGRAM:
Some practical work will be done on a mannequin Start 10AM / Finish 5PM
provided. Mannequin is for use in class only, not for
take away. Bring tail comb and sectioning clips TOOLS TO BRING:
Color apron, highlighting/tail comb, wide tooth comb,
sectioning clips, scissors, cutting combs, spray water
bottle, duckbill sectioning clips, all finishing brushes
50 For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com For the most current program offerings and dates, click here or go to www.GoldwellKMSregistration.com 51REGIONAL & ON DEMAND
REGIONAL & ON DEMAND
These regional and on-demand
seminars are offered by our local
education team.
All seminars listed in this portfolio are available in your local area on demand unless indicated
by the Academy Exclusive icon.
Please contact your KAO Canada Sales or Education Representative for further information.
Now is the time – for new creative services.
HANDS-ON!
52 53CORE COLOR CREATIVE COLOR
HAIR SCIENCE FOUNDATION MASTERY SERVICE COLLECTIONS ELUMENATE
Featuring Ivo Tiberio Learn all about Goldwell color from A-Z in this Bring color, cut and styling together to create The Elumen® range is only for selected clientele.’ Is
comprehensive 2 day seminar. Gain the confidence to outstanding looks. Twice a year, Goldwell introduces this your philosophy? Realize the untapped client
In education programs, do you find yourself thinking,
use all color ranges effectively. Find out more about Service Collections to incorporate into your in salon base who will choose Elumen as their haircolor of
yes but WHY? Part of our profession is learning the
how to promote different service options to your menu. These collections include time efficient, choice.
science of hair. The subject is almost always dreaded.
It’s boring. But is it? clients. Discover the endless service possibilities of consumer friendly techniques to keep you and your This 1 day Elumen range program will focus on
demi-permanent coloring with Colorance, permanent clients current and on trend. creative formulation options applied on human hair
Not when you’re the one who wants to know coloring with Topchic and Nectaya and how Blonde wefts. Open up a whole new shade palette simply by
everything there is to know about hair and its science. clients are an extremely important part of any salon‘s FORMAT FOR THIS 2 DAY PROGRAM:
mixing. Stylists will leave with 20+ new Elumen
If you’re ready to learn, we’re ready to teach. If you business. Gain insights into the needs of these clients DAY 1: Start 10AM / Finish 5PM
formulations complete with swatches for easy in
have questions, get the answers. Find out what’s and the core salon services related to highlifting, DAY 2: Start 10AM / Finish 1PM salon consultation. See your opportunities in a new
happening inside hair from before we even have hair, decolorizing and toning. or
light with Elumen.
and you’ll learn that hair science can be exciting, DAY 2: Start 1PM / Finish 4PM
entertaining and very sexy. Finally, learn how to achieve brilliant color results with
exceptional shine and durability with Elumen color. FORMAT FOR THIS 1 DAY PROGRAM:
FORMAT FOR THIS 1 DAY PROGRAM: Become an expert in customized communication and Start 10AM / Finish 5PM
Start 10AM / Finish 5PM application tools as well as promoting new services to
your client TOOLS TO BRING:
All tools provided
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
REGIONAL & ON DEMAND
FORMULATION MASTERY FOILING MASTERY DESIGN TAKES SHAPE FIERCE FORMULATIONS
Hone and perfect your formulation skills in this one day Hone and perfect your formulation skills in this one day Featuring Kelley Hallett Featuring Robert Brown
program. Gain deeper knowledge of the color wheel program. Gain deeper knowledge of the color wheel This program allows any stylist to understand color and Create clean blondes, vibrant durable reds and
and why it is the foundation of all advanced color and why it is the foundation of all advanced color cutting methods based on the seven different facial beautiful brunettes! No matter what the season or
services. Discuss real life scenarios and practice on services. Discuss real life scenarios and practice on shapes. Unique corrective concepts will inspire trend, beautiful blondes, reds and brunettes never
wefts to perfect your ability to predict your end results wefts to perfect your ability to predict your end results creativity while giving you the proper tools to enhance go out of fashion. But blondes don’t need to be dull,
every time. every time. your client’s best features while being able to minimize brunettes don’t have to be boring, and reds truly
those less desirable. This program is for all levels of can last, when you know how to achieve the perfect
FORMAT FOR THIS 2 DAY PROGRAM: FORMAT FOR THIS 1 DAY PROGRAM:
stylist. formula!
Start 10AM / Finish 5PM Start 10AM / Finish 5PM
FORMAT FOR THIS 1 DAY PROGRAM: You will leave truly understanding and experiencing
the complete world of color. Plus, learn how to have
Start 10AM / Finish 4PM
your clients look the same when they return to the
TOOLS TO BRING: salon as when you last provided their color service.
Some practical work will be done on a mannequin
FORMAT FOR THIS 1 DAY PROGRAM:
provided. Mannequin is for use in class only, not for
take away. Bring tail comb and sectioning clips Start 10AM / Finish 5PM
TOOLS TO BRING:
Color apron, highlighting/tail comb, wide tooth
comb, sectioning clips
54 For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com 55CREATIVE COLOR
BEYOND PURE PURE BLONDE HAIR PAINTING EXTREME COLOR CAMP
Featuring Jennifer Vermeer Featuring Jennifer Vermeer Take the traditional highlight into an entirely new Featuring Rodica Hristu
The Elumen® range is more than just the PURE This 1 day formulation and color correction program dimension. Understand what is balyiage and the Are you a colorist that stands out from the other
shades. Learn how to maximize the whole palette of will unlock the mystery in achieving the perfect blonde seamless art of hair painting to not only create unique colorist in your salon? Have you developed unique
shades to create new services and enhance your utilizing a variety of options in the Goldwell color master pieces, and make your work signature. More techniques, ideas and concepts in coloring hair?
existing ones. portfolio. Special focus on the Elumen® range as a importantly by upgrading your work to the signature Drive your color abilities to new limits with this 2 Day
color correction tool. You will be able to map out a plan looks of now! Program.
Learn how to use Elumen color alone or incorporate
for your client allowing you to achieve that beautiful
Elumen color with other Goldwell® colors in one FORMAT FOR THIS 1 DAY PROGRAM: Join other creative, passionate colorists to share
blonde safely, accurately and with confidence.
technique. Practical work will be done on Start 10AM / Finish 5PM advanced concepts. This program will open your
mannequins. FORMAT FOR THIS 1 DAY PROGRAM: eyes to all the fine details taking you from a colorist
to a hair color artist; become an elite colorist…
FORMAT FOR THIS 1 DAY PROGRAM: Start 10AM / Finish 5PM
taking even the most advanced colorist to a new
Start 10AM / Finish 5PM TOOLS TO BRING: dimension.
Color apron, highlighting/tail comb, wide tooth comb,
TOOLS TO BRING: FORMAT FOR THIS 2 DAY PROGRAM:
sectioning clips
Color apron, highlighting/tail comb, wide tooth Start 10AM / Finish 5PM
comb, sectioning clips
TOOLS TO BRING:
Color apron, highlighting/tail comb, wide tooth
REGIONAL & ON DEMAND
comb, sectioning clips
CREATIVE COLOR PLACEMENT UNIFIED HAIR COLOR ARTISTRY
Featuring Jamie Dennis Featuring Tammie Axworthy
A lot of the work of a good colorist involves correction This one day program will allow you to complete a
— transforming at-home color that went south, adjust- color, a blowdry technique and long hair finishing
ing salon color gone wrong, or simply transforming options all in one day. Discover a full ombre colour
last-season’s fade-out into something fresh. melt from level 5 to a level 9 fadeout using Elumenated
Naturals, explore the new SilkLift Control and a Topchic
This seminar gives you practical, realistic and imagina-
glaze post lightening to achieve perfect toning. The
tive techniques to transform any client’s existing color
finishing techniques will show you how to select and
into something gorgeous, stylish and oh-so Goldwell.
layer the right products for a lasting style.
You’ll take home valuable skills and confidence to turn
any catastrophe into a color masterpiece. FORMAT FOR THIS 1 DAY PROGRAM:
This is an advanced program and a solid understand- Start 10AM / Finish 5PM
ing of the Goldwell product line is necessary.
FORMAT FOR THIS 2 DAY PROGRAM:
Start 10AM / Finish 5PM
TOOLS TO BRING:
Color apron, highlighting/tail comb, wide tooth comb,
sectioning clips, all finishing brushes
56 For the most current program offerings and dates, contact your KAO Canada Sales Consultant or email: academy.canada@kao.com 57You can also read
