EMBARGOED UNTIL January 11, 2021 at 10:30 a.m. EST - CES
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News Release
Panasonic Corporation of North America
www.panasonic.com
EMBARGOED UNTIL January 11, 2021 at 10:30 a.m. EST
Panasonic and Cold War Kids Partner to Bring High-Voltage Immersive Concert
Experience to First-ever Virtual CES
Panasonic imaging and audio savvy on display as immersive technologies take center stage
Newark, NJ (January 11, 2021) – At CES 2021 Panasonic announced a CES-exclusive
immersive concert experience featuring indie rock band Cold War Kids, filmed at the dynamic
AREA15 complex in Las Vegas. The multidimensional listening and viewing experience will
showcase several Panasonic technologies, including the new LUMIX BGH1 camera, Technics
True Wireless in-ear headphones (EAH-AZ70W) and the Panasonic PT-RQ35K, the world’s
smallest and lightest 3-Chip DLP™ 4K projector in its class.
The concert will air on January 12 at 3:30pm EST here: https://na.panasonic.com/explore/cold-
war-kids
Six BGH1 box-style cameras will be positioned around the venue to capture the concert action
from various angles, providing an up-close experience for viewers. Launched in November
2020, the BGH1 is a Micro Four Thirds mirrorless cinema and live event camera designed for
versatile video production. Optimized to capture fast-moving subjects, the BGH1 leverages
advanced deep learning technology to detect specific focus areas. Ideal for recording live
events such as concerts and capturing cinematic footage, the camera keeps tracking the
subject even if they move quickly, turn their back to the camera, tilt their head or move far away
from the camera. Panasonic is proud of the technology achieved in the BGH1, now the second
LUMIX camera and the first Micro Four Thirds mirrorless camera to be certified for production
for Netflix. BGH1 Netflix certification follows the LUMIX S1H certification, which was approved
last year.
The Cold War Kids have partnered with Technics this year in support of the authenticity of sound reproduction in the new Technics True Wireless in-ear headphones (EAH-AZ70W). The detailed, high-fidelity reproduction of sound that Technics offers across its range of products lets Cold War Kids share their music exactly as it was originally intended. The Technics True Wireless in-ear headphones, announced at CES 2020 and launched over the summer, are equipped with industry-leading noise cancelling technology, a compact body, Bluetooth antenna and long-lasting battery. “Even though we can’t be in Las Vegas this year, we are excited to bring the thrill of CES to you through this high-energy immersive concert experience using Panasonic imaging and audio technology,” said Jack Oh, Director, Panasonic Consumer Electronics Company. “We hope you enjoy the 360-degree views of the Cold War Kids dynamic performance and a virtual backstage pass to get a sneak peek of the behind-the-scenes action.” “As the evolution happens from listening to music away from the best sounding home stereo, I love that Technics is making new wireless buds that have an emphasis on Hi-Fi. It’s exciting, it’s all progress. Artists should keep doing their thing and know that the audio quality is going to be lifted by the technology and brands like Technics that are always pushing the boundaries,” said Nathan Willet, lead singer, Cold War Kids. Area15 is the first in the US to utilize the newly released PT-RQ35K for its Live Events space. Panasonic was chosen for its high brightness and jaw-dropping image quality and as the smallest and lightest 3-Chip DLP™ 4K projector in its class and can be transported and installed with just two people. Smart Projector Control is provided via a remote app for iOS and Android™ devices. This solution can adjust and control up to 64 projectors individually or simultaneously from anywhere within range of the wireless network. Once connected, you can switch the unit on or off, select an input signal, and adjust the projector’s OSD menu settings via your device’s touchscreen with the units in standby. Installers avoid delays and now may set up a fleet of projectors while other event infrastructure is assembled. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world serving consumers and also by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chain and Smart Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at www.na.panasonic.com. Connect with Panasonic Consumer Electronics: Instagram, Facebook Media contact: Erica.Baldwin@porternovelli.com
News Release
Panasonic Corporation of North America
www.panasonic.com
EMBARGOED UNTIL January 11, 2021 at 10:30 a.m. EST
Panasonic SoundSlayer Named as CES 2021 Innovation Awards Honoree
Newark, NJ (January 11, 2021) – At CES 2021 Panasonic is thrilled to announce that its SoundSlayer
Gaming Speaker (SC-HTB01) has been named as a CES® 2021 Innovation Awards Honoree in the
Headphones & Personal Audio category. The announcement was made ahead of the first-ever, all-digital
CES 2021, the world’s most influential technology event, happening Jan. 11-14, 2021.
Designed in collaboration with SQUARE ENIX® Co., Ltd., the SoundSlayer enhances the gaming
experience for full audio immersion into a player’s favorite games. It provides powerful surround sound
with a 2.1 channel, 3-way speaker system with a built-in subwoofer – all within a single compact body.
“The SoundSlayer Gaming Speaker was designed with serious gamers in mind. The three gaming sound
modes provide an immersive audio experience within the action of consumers’ favorite games,” said
Ellison Ferdinand, Product Manager Home Entertainment Group, Panasonic Consumer Electronics
Company, North America. “We are delighted that it has been recognized as a CES® 2021 InnovationAwards Honoree. And thank you to SQUARE ENIX® Co., Ltd, for your collaboration to develop a gaming
speaker with high-fidelity sound.”
With state-of-the-art audio technologies such as Dolby Atmos® and DTS:X and DTS: Virtual X™, gamers
can experience the world of artistic games filled with intensity and tension. The combination of these
audio technologies creates a 3D stereophonic technology system and acoustic space that envelopes the
play in every direction. It is optimized for use with FINAL FANTASY® XIV Online from SQUARE ENIX®
Co., Ltd. and provides an unparalleled, immersive audio experience.
The speaker is equipped with three gaming sound modes expertly created through joint development with
the FINAL FANTASY® XIV Online sound team.
• Role-Playing Game mode - Ideal for role-playing games and optimized for FINAL FANTASY®
XIV Online. This mode creates a sense of reality and intensity, enabling gamers to feel as if they
were inside of the game's virtual world.
• First-Person Shooter mode - Provides accurate audio location which allows users to hear subtle
sounds such as footsteps, giving gamers the advantage in first-person shooter and third person
shooter games.
• Voice mode - Enhances human voices and further contributes to the immersive experience.
Recommended for adventure games, where clear dialogue can provide important clues.
Switching between the three modes, based on the game, will create an experience filled with intensity,
tension and a high level of reality no matter what an individual’s preferred gaming style may be. Users
can enjoy video games and movies with powerful, immersive sound by simply placing the speakers in
front of a PC monitor or TV without obstructing the view.
A special edition of the SoundSlayer featuring Final Fantasy artwork will be demonstrated in the
Panasonic virtual booth at CES 2021.
About Panasonic Corporation of North America
Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a
better world serving consumers and also by enabling its business-to-business customers through
innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chain and Smart Mobility
Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic
Corporation. One of Interbrand’s Top 100 Best Global Brands of 2020, Panasonic is a leading technology
partner and integrator to businesses, government agencies and consumers across the region. Learn
more about Panasonic’s ideas and innovations at www.na.panasonic.com.
About CES 2021 Innovation Awards
The CES Innovation Awards program, owned and produced by the Consumer Technology Association
(CTA)®, is an annual competition honoring outstanding design and engineering in consumer technology
products across 28 product categories. An elite panel of industry expert judges, including members of the
media, designers, engineers and more, reviewed submissions based on innovation, engineering and
functionality, aesthetic and design.
Connect with Panasonic Consumer Electronics:
Instagram, Facebook
Media contact:
Erica.Baldwin@porternovelli.comNews Release
Panasonic Corporation of North America
www.panasonic.com
EMBARGOED UNTIL January 11, 2021 at 10:30 a.m. EST
Panasonic Partners with YouTube Stars The Try Guys on a Cooking Competition
Using the NN-CD87KS Home Chef 4-in-1 Countertop Multi-Oven
CES attendees will have a chance to vote on the winner for a chance to win a Home Chef themselves
Newark, NJ (January 11, 2021) – At CES 2021 Panasonic is excited to partner with Keith Habersberger,
Ned Fulmer and Eugene Lee Yang of the popular YouTube comedy quartet, The Try Guys, in a head-to-
head cooking competition at the first ever, all-digital CES 2021. The Try Guys will prepare the ultimate
snack using the four versatile functions provided by the Panasonic NN-CD87KS Home Chef 4-in-1
Countertop Multi-Oven, including – air frying, baking, broiling and traditional microwaving.
The Home Chef 4-in-1 Countertop Multi-Oven expands upon Panasonic as the leading brand in
countertop microwave ovens with Inverter Technology, which uses a continuous stream of power to
thoroughly heat for evenly prepared foods to ensure there are no cold spots.
“This past year has brought out the chef in many of us as we’ve spent more time at home preparing
meals. Whether you’re a professional chef or just starting out in the kitchen, the Home Chef 4-in-1
Countertop Multi-Oven offers the flexibility to choose any one of the four cooking methods individually for
quick, delicious foods and snacks, or in combination for a variety of fast, healthy, nutritious meals
everyone will enjoy,” said Walter Taffarello. “We can’t wait to see how Keith, Ned and Eugene rely ontheir own cooking skills to demonstrate not only how easy and versatile the Home Chef is to use, but also how it can make cooking fun.” CES attendees will have the opportunity to vote on the winning snack. Each vote qualifies the viewer for a chance to win a HomeChef 4-in-1. Panasonic will announce the winners via email after CES. The competition will air at on January 11 at 3:30pm EST and can be viewed here https://na.panasonic.com/explore/chef-vs-chef The Home Chef 4-in-1 Countertop Multi-Oven (SRP $479.95) is available now on Amazon.com. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world serving consumers and also by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chain and Smart Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at www.na.panasonic.com. Connect with Panasonic Consumer Electronics: Instagram, Facebook Media contact: Erica.Baldwin@porternovelli.com
News Release
Panasonic Corporation of North America
www.panasonic.com
EMBARGOED UNTIL January 11, 2021 at 10:30 a.m. EST
New Hair Dryer from Panasonic Features Oscillating Quick-Dry Nozzle and
nanoe™ Technology for Easy Styling and Healthy Hair
Designed for everyone, the new hair dryer will be available in January 2021
Newark, NJ (January 11, 2021) – Today at CES 2021, Panasonic announced the upcoming release of
the new Panasonic nanoe™ Hair Dryer (EH-NA67-W), furthering the brand’s more than 80-years of hair
dryer evolution. Designed for everyone – whatever age or gender– the EH-NA67-W utilizes patented
nanoe™ technology to reduce hair damage from everyday brushing and includes a newly developed
oscillating quick-dry nozzle for gentler and effortless drying.
Universally appealing with a simple, modern look, the EH-NA67-W comes with three attachments:
• Oscillating quick-dry nozzle
• Professional concentrator nozzle
• Diffuser
Oscillating quick-dry nozzle – evenly distributes the heat generated from the har drying process to
prevent concentrated heat blasts and reduce the chance of overheating hair, as well as distribute the
nanoe™ more widely.
Concentrator nozzle – has a professional narrow tip that applies airflow more intensely to create finer
styling areas.
Diffuser – disperses airflow more liberally for wavy or curly hair types and to add more volume.The EH-NA67-W uses patented nanoe™ technology that draws moisture from the air to create tiny, moisture-rich particles that are small enough to penetrate hair shafts. These particles are almost 1,000 times more moisture-packed than the general negative ions used by most modern-day hair dryers. The extra moisture provided by nanoe™ helps protect hair against damage from everyday styling and brushing1, while also enhancing smoothness and shine2. “Panasonic sold its very first hair dryer in the late 1930s. Throughout the following decades, Panasonic has expanded the capabilities of its hair dryers to go beyond basic hair drying by ensuring the technology also cares for beautiful, healthy hair,” said Ranjia Zhang, Panasonic Personal Care Product Manager, “We developed the EH-NA-67-W with the new oscillating quick-dry nozzle and our patented nanoe™ technology so our consumers can reduce hair damage while creating the perfect hair style.” Users can further tailor their hair drying experience effortlessly with the EH-NA67-W via smooth-sliding switches that adjust the temperature to hot, warm, or cool and the speed to high or low. There also is a cool shot button that instantly provides a cool flow of air at the press of a button. The temperature controls and the new oscillating quick-dry nozzle not only provides a fast and effortless hair drying experience for men and women of all ages – but it’s pet friendly too! Users can also easily and quickly clean the EH- NA67-W by removing the intake filter at the rear of the hair dryer. The Panasonic nanoe™ Hair Dryer (EH-NA67-W) will be available for purchase on Amazon for $149.99 at the end of January 2021. 1 As demonstrated in a bundled hair brushing test. Test results by Intertek Group. 2 According to a consumer study. Tests performed by Intertek Group. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world serving consumers and also by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chain and Smart Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at www.na.panasonic.com. Connect with Panasonic Consumer Electronics: Instagram, Facebook
Media contact: Erica.Baldwin@porternovelli.com
News Release
Panasonic Corporation of North America
www.panasonic.com
EMBARGOED UNTIL January 11, 2021 at 10:30 a.m. EST
See and feel it all: Panasonic introduces JZ2000, its flagship
OLED TV for 2021
Latest Panasonic OLED features HCX Pro AI processor, Game Mode Extreme, a further enhanced sound
system which includes both upward- and side-firing speakers, and more, to create an exceptional viewing
and gaming experience
Newark, NJ (January 11, 2021) – Today at CES 2021 Panasonic announced the launch of its flagship
OLED TV for 2021, the JZ2000, available in 65 and 55-inch sizes.
Hollywood tuning and superb color accuracy have always made Panasonic OLED TVs the best choice for
viewing films and high-quality television. New for 2021, Panasonic introduces the JZ2000 OLED TV with
low-latency and support for HDMI 2.1 variable refresh rate (VRR) and high frame rate (HFR) which will
satisfy avid gamers as well as movie watchers.
Perfect for audiences and gamers who prefer a frictionless experience, the JZ2000 eliminates the
guesswork of finding ideal settings for a variety of content. It features a new AI-driven processor that
automatically identifies and optimizes the content being played for ideal picture and sound so audiences
always enjoy a high-quality experience without having to adjust settings manually.
The addition of side-firing speakers, to Panasonic’s unique use of upward-firing speakers, also delivers
outstanding surround sound, enhancing films, sports, and the gaming experience. Its surround sound
performance, together with Panasonic’s custom modified OLED panel, which delivers significantly better
peak and average brightness levels, makes the JZ2000 a one-box powerhouse.
“The JZ2000 is a symbol of what we at Panasonic want to achieve,” said Yasushi Murayama, Executive
of Product Strategy for Panasonic’s Visual and Sound Business Unit. “Building on the superb accuracywhich makes Panasonic’s TVs ideal for watching films, we are further improving the experience in other
areas such as gaming too. Through the use of AI, we want our viewers enjoy the best picture and sound
settings automatically. Our aim is simply to support our customers to really, truly experience their favorite
contents. Whether they are into films, games, sports, or something else, we want them to enjoy
heightened visual and aural experiences which leave them feeling happy and satisfied."
HCX PRO AI PROCESSOR AND AUTO AI MODE
The JZ2000 will include an all-new processor, the HCX Pro AI, which delivers an optimum experience by
accurately detecting what the viewer is watching and automatically adjusting picture and sound quality.
The HCX Pro AI processor identifies in real time the content being played by analyzing the picture every
second. The AI processing enclave within the processor compares what the viewer is watching to a
library of learned content in order to automatically optimize picture and sound quality.
For example, if the JZ2000 detects a user is watching football, it adjusts the picture quality to make the
grass more life-like and the players more realistic, while also automatically adjusting the sound to make it
feel like the viewer is right there inside the stadium. Alternately, if the television detects that a user is
watching a film, it dials in the most accurate colors and, based decades of Hollywood collaborations and
expertise, adjusts the picture quality to give a more cinematic experience.
GAMING ENHANCEMENTS
The powerful HCX Pro AI processor also significantly reduces latency when gaming. Latency, also known
to as ‘input lag’, refers to the delay between pressing a button on a gaming controller and that action
being displayed on screen. Latency in the JZ2000 is one of the lowest the industry for an OLED TV and is
the result of significant engineering enhancements by Panasonic. This latency improvement is a key
component of the JZ2000’s ‘Game Mode Extreme’, which includes:
• Low latency
• Support for HDMI 2.1 variable refresh rate (VRR) and high frame rate (HFR)
• A dedicated picture mode for gaming (“game mode”)
• Support for HDMI Signal Power Link, which will improve the experience and ease of using
Panasonic TVs with CEC non-supported devices like old Set Top Boxes or PCs
‘Game Mode Extreme’ delivers a smooth gaming experience for professional and amateur gamers alike.
AUDIO ENHANCEMENTS
The JZ2000 pushes the boundaries of what is possible in an all-in-one package that delivers an amazing
sound experience in addition to stunning picture quality.
The JZ2000 includes side-firing speakers in addition to upward firing speakers, which were featured on
the JZ2000’s predecessor. This speaker combination, known as 360° Soundscape Pro, is capable of
delivering Dolby Atmos immersive audio experiences. The multiple built-in upward-firing, side-firing, and
front-firing speaker units produce a spatial soundstage with Dolby Atmos content.
The addition of more speakers allows the JZ2000 to convey directional sounds better than ever before,
providing viewers with a realistic immersion experience. Powerful and dynamic outputs are
complemented by a powerful bass, creating a total sound system developed with the support of engineers
from Panasonic’s acclaimed audio brand, Technics, making it “Tuned by Technics”.
CUSTOM OLED PANELLike its predecessor, the JZ2000 features Panasonic’s proprietary Master HDR OLED Professional
Edition panel, propelling it ahead of other OLEDs in the market when it comes to brightness.
The bespoke Master HDR OLED Professional Edition panel has been exclusively customized by
Panasonic research and development engineers, resulting in even greater control of picture quality.
Compared to standard OLED TVs, the Master HDR OLED Professional Edition panel delivers higher
peak and average brightness levels resulting in increased dynamic range.
TUNED IN HOLLYWOOD AND FORMAT SUPPORT
The new JZ2000 OLED represents the combination of Panasonic’s technical accuracy, knowhow and
engineering with the color-tuning skills of Stefan Sonnenfeld, founder and CEO of Company 3, a trusted
collaborator of some of the world’s best filmmakers. Sonnenfeld is among a handful of leading artists who
has championed the power of color grading to tell stories and communicate emotion. Described by NPR
as a “da Vinci of the movies,” Sonnenfeld has applied his skills as a colorist to many of the most
acclaimed and popular features of the past decade: A Star is Born, Wonder Woman, Man of Steel,
Beauty and the Beast, Star Wars: The Force Awakens, Jurassic World, 300 and many more. Like many
other leading colorists, he uses Panasonic OLED screens as large-format client reference monitors in his
daily workflow.
The JZ2000 supports a very wide range of HDR formats, including Dolby Vision IQ, Dolby Vision,
Filmmaker Mode, and HLG Photo, the still image format which brings still photography into the HDR
world. For Filmmaker Mode specifically, Panasonic has added its original “Intelligent Sensing,” which
dynamically adjusts the picture based on ambient light levels.
Dolby Vision IQ extends the benefits of Dolby Vision beyond HDR by intelligently optimizing picture
quality experiences for viewers regardless of ambient light or content type – all without consumers picking
up their remote.
The JZ2000 also supports HDR10+ Adaptive feature which dynamically adapts HDR content to the room
lighting conditions of the viewing area, maintaining creative intent in any condition whether dark or bright
without any loss of detail or contrast.
MY HOME SCREEN 6.0 ENHANCEMENTS
The JZ2000 features the latest iteration of Panasonic’s popular smart TV OS, My Home Screen 6.0. The
new version delivers considerable usability enhancements:
• “My Scenery” allows viewers to choose a selection of restful images and videos, or set their own,
to reflect any mood or time of day—perfect for mindfulness sessions or preparing for bed. In
addition to photos from LUMIX CLUB which highlight the beauty of Japan, Panasonic also
collaborated with LoungeV Studio (www.loungev.com) to provide viewers with the most beautiful
videos to encourage rest and relaxation.
• Dual Bluetooth Connection permits sound transmission to two separate Bluetooth devices
simultaneously, meaning, for example, two people can listen to a film late at night via Bluetooth
headphones without disturbing others.
• The menu interface has been improved to allow quick access to the most commonly used picture,
sound, and other settings.
• The JZ2000 also supports major voice services built-in, allowing users to operate some key TV
functions using just their voice.
Distribution of the JZ2000 is not yet finalized for the US market.About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world serving consumers and also by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chain and Smart Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic’s ideas and innovations at www.na.panasonic.com. Connect with Panasonic Consumer Electronics: Instagram, Facebook Media contact: Erica.Baldwin@porternovelli.com
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