ENTRY KIT 2021 www.CampaignmediaawardsUS.com ADELE DURHAM, VP, Events - PR Week
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ENTRY KIT 2021 www.CampaignmediaawardsUS.com ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.com
WELCOME KEY DATES
The Campaign Media Awards are all about celebrating ENTRY DEADLINE
the ideas, innovation and strategic thinking that are Thursday 21 January 2021
changing media. The categories reflect the fast-moving
media landscape and recognise the talent who are driv- LATE ENTRY DEADLINE
ing the change. Thursday 28 January 2021
SHORTLIST
March 2021
CAMPAIGN MEDIA AGENCY TEAM JUDGING
PRICING Tuesday 23 March 2021
STANDARD ENTRY FEE CAMPAIGN MEDIA SALES TEAM JUDGING
£395 + VAT per entry Wednesday 24 March 2021
LATE ENTRY FEE WINNERS ANNOUNCED
£515 + VAT per entry April 2021
ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.comCATEGORIES INSIGHT AND INNOVATION
Best Use of Insight
PRODUCT SECTORS Creative Idea: Budget Under £250K
Automotive Creative Idea: Budget Over £250K
Alcoholic Drinks Product Innovation – Agency
Banks & Financial Services Product Innovation – Media Owner
Corporate & Utilities Total Communications Campaign
Fashion & Beauty
Food, Drink & Household INTERNATIONAL CATEGORIES
Healthcare Best International Strategy
Media & Entertainment
Public Sector & Charities BEST OF THE BEST
Retail – Online & Offline Agency Team of the Year
Travel & Leisure Commercial Team of the Year
DATA & CRM CATEGORIES GRAND PRIX
The CRM & Media Award Campaign of the Year
The Data & Creativity Award
CONTENT CATEGORIES
Best Social Strategy
Best Use of Experiential
Branded Content
Content Strategy
Media Partnerships: Budget Under £250K
Media Partnerships: Budget Over £250K
ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.comRULES OF ENTRY When uploading your files, you must upload the submis-
sion and any supporting files from your desktop and not
Entries are welcome from UK media owners, agencies and from your server. You have 50MB in total for each online
brand. All worked entered must have been launched or entry, please ensure your submission plus any support
be current from November 1 2019 to 21 January 2020. material does not exceed 50MB when added together.
Organisations may submit entries on behalf of themselves
or others and may enter any number of times.
ENTRY TEMPLATE
It is understood that in some cases, entries may include
commercially sensitive information. Please note that Cam- Your written entry is the basis on which you will be judged
paign has the right to publish your executive summary and shortlisted. Papers should show how you meet all
piece in full and any case studies should you be short- of the criteria in your chosen category. Unless specified
listed. In the full submission, entrants may mark certain within the category criteria, entries should adhere the
sensitive parts of their entry ‘not for publication’, provided following format:
such restrictions are not used unreasonably. • Maximum 500 words
The Awards will be judged by an independent jury of • PDF upload (portrait or landscape)
senior client marketers, media owners and agency prac- • Minimum 10pt font
titioners. The decisions of the judges are final, and no • No restrictions on design or number of pages
correspondence will be entered into concerning them.
The judges reserve the right to re-allocate any entry that, Please include the following within every entry:
in their view, has been entered in the wrong category. The
• Name of category entered
entry will only be judged in the new category.
• Title of entry
An entry will be disqualified and the entry fee forfeited if
a complaint has been upheld against it by the ASA or any • Name of company/agency. This will be who is credited
other relevant authority. for the work.
ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.com• Name & job title of individual (for People categories SUPPORTING VIDEO ONLY) The use of video is permitted as support material to your • Brand / Client (where applicable) written submission. Video should be hosted on YouTube • Executive summary: The executive summary is for the or Vimeo and supplied as a UR, either as a live live link purpose of the Awards team only and should be includ- with your PDF or within the entry system. ed as plain text within the online entry form. You do not need to include this as part of your PDF submission. Please provide any passwords required by the judges to Please note that we have the right to publish your ‘exec- access the video. The link should remain available until 31 utive summary’ piece in full should you be shortlisted. March 2021. IMAGES (MANDATORY) As part of your entry you must upload two images as JPEG files. Your images must be COLOUR JPEG FILES, 300 DPI RESOLUTION AND NO LESS THAN 200MM X 200MM, to allow for landscape, portrait or square images. Should your entry reach the shortlist stage, these images may be used for publication and will be used on-screen during the awards presentation. ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.com
CATEGORY CRITERIA DATA & CRM CATEGORIES
The CRM & Media Award
PRODUCT SECTORS
The category celebrates a company that uses customer
Automotive
relationship management to inform and drive a brand’s
Alcoholic Drinks
media strategy. The judges will be looking for work that
Banks & Financial Services
demonstrates:
Corporate & Utilities
• Use of CRM in the heart of a media campaign
Fashion & Beauty
Food, Drink & Household • Strategic thinking, originality and innovation in the use
of CRM in the insight and planning phases of a media
Healthcare campaign
Media & Entertainment
• The role of CRM in the media execution and
Public Sector & Charities effectiveness in delivering results for the brand
Retail – Online & Offline • Highlighting ongoing and future collaborations in
Travel & Leisure applicable
These categories recognise the strategic thinking,
insight and planning in a media campaign across 11
The Data & Creativity Award
industry sectors. The judges will be looking for work that
The category recognises innovative media activity
demonstrates:
underpinned by a creative, audience-focused use of data.
• Strategic thinking and understanding of a brand’s The judges will be looking for work that demonstrates:
business needs
• Strategic thinking, originality and innovation in the
• Originality, innovation and approach in the insight and creative use of data
planning phases of the campaign
• How data and creativity combined to create the desired
• The media execution and its effectiveness in delivering audience experience
results for the brand
• Collaboration between data and creative teams
• The ability to drive growth against competitor brands in
the sector • The media execution and effectiveness in delivering
results for the brand
ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.comCONTENT CATEGORIES • Highlighting ongoing and future collaborations as part
Best Social Strategy of the strategy
This award recognises a company that uses social media
to inform a brand’s media strategy and execution. The Brand Content
judges will be looking for work that demonstrates: The category rewards a company that uses branded
• Use of social in the heart of a media campaign content at the heart of a media campaign. The judges will
• Strategic thinking, originality and innovation in the be looking for work that demonstrates:
insight, content planning and content creation phases • Originality and innovation in the insight and planning
of the media campaign phases of a media campaign
• The media execution and effectiveness in delivering • Quality of execution in the content creation
results for the brand • Effectiveness in delivering results for the brand
• Highlighting ongoing and future collaborations as part • Highlighting ongoing and future collaborations
of the strategy
• Clever bringing together of content and brand
• Please indicate your media channel within the entry
Best Use of Experiential platform. Multiple awards may be given.
The category celebrates a company that uses experiential
as a core part of a brand’s media strategy. The judges will
be looking for work that demonstrates: Content Strategy
The category recognises a company that uses content
• Use of experiential in the heart of a media campaign
as the centrepiece of a media strategy, with particular
• Strategic thinking, originality and innovation in use recognition for work that goes beyond a single campaign
of experiential in the insight, planning and content and has lasting impact. The judges will be looking for work
creation phases of a media campaign that demonstrates:
• The execution of the experiential event(s) and • Strategic thinking in the use of content
effectiveness in delivering results for the brand
ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.com• Breadth of content and innovative methods of delivery INSIGHT AND INNOVATION CATEGORIES
• Drives business results, with particular recognition for Best Use of Insight
medium-term and long-term impact beyond a single The categories recognises a company for the best use of
campaign insight at the heart of a media campaign. The judges will
• Highlighting ongoing and future collaborations be looking for work that demonstrates:
• Original and innovative use of insight in a media
campaign
Media Partnerships
• Strategic thinking in the use of insight
• Budget Under £250K
• Effectiveness in driving business results
• Budget Over £250K
These categories celebrate a company or companies • Highlighting ongoing use of insight
that used a media partnership at the heart of a media
campaign. The judges will look to awards work that Creative Idea
demonstrates:
• Budget Under £250K
• Strategic thinking in the use of a media partnership
• Budget Over £250K
• Originality and innovation in the insight and planning These categories celebrate a company for the best use of
phases of a media partnership media creativity. The judges will be looking for work that
• Effectiveness in driving business results, with particularly demonstrates:
recognition for a medium-term and long-term impact • An original idea that is rooted in a strategic approach to
beyond a single campaign creativity in media
• Highlighting ongoing and future collaborations • Creative use of media to plan and execute a campaign
• Effectiveness in driving business results
ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.comProduct Innovation INTERNATIONAL CATEGORIES
• Agency Best International Strategy
• Media Owner This categories recognises a company for its international
These two categories will recognise a product innovation media strategy, with particular recognition for work that
by one agency and one media owner. In both instances’ goes beyond a single campaign and has lasting impact.
judges will be looking for work that shows: The judges will be looking for work that demonstrates:
• Strategic thinking in devising a new product • Strategic thinking in the use of content
• Genuine innovation • Breadth of content and innovation methods of delivery
• The media execution and effectiveness in delivering results • Drives business results, with particular recognition for
medium-term and long-term impact beyond a single
• Benefit to the industry, including clients and/or media
campaign
owners/agencies and own staff
• Highlighting ongoing and future collaborations
Total Communications Campaign
The category looks to awards a company for a total BEST OF THE BEST
communications campaign, with particular recognition for Campaign Media Agency Team of the Year
work that caters for the whole customer experience. The The judges will focus on whether a team has an innovative
judges will be looking for work that demonstrates: approach to media. Commercial results are secondary,
• Strategic thinking in the use of total communications although they will still count towards the final decision.
The winning team must demonstrate:
• Innovation
• Strategic thinking and innovation
• Breadth of channels and methods of delivery
• Breadth of insight and planning
• Drives business results, with particular recognition of
medium-term and long-term impact beyond a single • Evidence that innovation has driven new business
campaign success
• Highlights ongoing and future collaborations • The agency team’s commercial performance
ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.com• Teams will also be commended for their dedication to GRAND PRIX
diversity, response to coronavirus and future strategies Campaign of the Year
for both This award is chosen by the judges from all of the winning
campaigns, who in their opinion stands out above the
Campaign Media Commercial Team of the Year rest. This category cannot be entered directly.
The judges will focus on whether a team has an innovative
approach to media. Commercial results are secondary,
although they will still count towards the final decision.
The winning team must demonstrate:
• Strategic thinking and innovation
• Breadth of insight and planning
• Evidence that innovation has driven new business
success
• The commercial team’s commercial performance
• Teams will also be commended for their dedication to
diversity, response to coronavirus and future strategies
for both
ADELE DURHAM, VP, Events adele.durham@haymarketmedia.com www.CampaignmediaawardsUS.comYou can also read
